May 25, 2025 • 45 mins
Human Design expert, Anna Nichols, reveals how your energetic blueprint holds the key to business success. Anna breaks down the five Human Design types—Manifestors, Projectors, Generators, Manifesting Generators, and Reflectors—and how each type contributes uniquely to any business ecosystem.
Your Human Design profile number reveals your natural marketing approach. Whether you're a Line 1 Researcher sharing synthesized knowledge, a Line 2 Natural Genius best observed in action, or a Line 5 Practical Problem Solver (like Anna), knowing your design helps you stop swimming upstream in your business.
Many entrepreneurs struggle because they're trying to sell the wrong thing to the wrong people in the wrong way. Human Design eliminates this guesswork, showing you exactly how you're meant to operate. As Anna beautifully puts it, "When you are really clear on who you are and how you're meant to serve... the people who are meant to work with you will be attracted to you."
Ready to stop building your business backward? Discover your Human Design chart for free by visiting Anna's Website!
Connect with Anna Nichols:
https://www.instagram.com/iamannanichols/
https://www.linkedin.com/in/iamannanichols/
www.SpiritualBusinessIncubator.com
Connect with Amanda O'Mara:
Instagram (come say hi!)
Website
Ways to work with me:
Book a 1:1 Session
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Amanda (00:06):
Welcome to Calm CEO, where spiritual truths are
served straight up.
No fluffs, no filters, justgrounded wisdom for navigating
the chaos of business and life.
I'm Amanda oh, and this iswhere high vibes meet real life,
because, let's face it, growthisn't always graceful and
running the show can be a hotmess.
(00:27):
This space is for the CEOs,entrepreneurs and anyone who
loves real talk and geeking outon all things.
Energy, of course, we're goingto dive into how your nervous
system holds the key to yourgrowth, your healing and your
ability to show up powerfully inboth business and life.
By blending ancient wisdom withmodern science, we're going to
(00:49):
explore how to align your energyand transform your life from
the inside out.
So grab your coffee and yoursage and let's get real,
grounded and aligned as fuck.
Hello, welcome back everyone tothe Calm CEO Show.
I have a very special guest, msAnna Nichols, here today.
(01:09):
What's up, girl?
Welcome to the show.
How are you?
Anna (01:14):
I'm so amazing.
I'm happy to be here.
My sacral is on fire.
Let's do this thing.
Amanda (01:20):
I love it.
I love it.
So, anna and I she's fromColorado, so we have been
meeting a couple of times latelythrough networking events,
which I just absolutely love.
We have been hitting it offever since we met and I'm
obsessed with what you dobecause it's so interesting to
me.
I don't speak this language, soI'm.
(01:42):
That's why I really wanted tohave you on the show today.
So, anna does human design notjust human design, but human
design for business, and so,being the Calm CEO show, we get
a lot of people listening tothis who are in the business
space, who are CEOs, and to haveyou here is just such an honor,
(02:02):
it's such a gift for not justme, but for everybody listening
to just really dive in.
Anna is also she has her MBA,which is really freaking badass,
so obviously she knows what thehell she's talking about, and
so she knows everything when itcomes to business, and so we're
going to be diving into humandesign today and how that can
(02:26):
translate into your business andhow it can support your
business.
So, anna, welcome, welcomeagain.
Tell us a little bit about youand when did you start getting
into human design and what gotyou into it.
Anna (02:39):
Well, let's start with a little bit about me.
I am, I like to say, a mom, awife, a gardener, adventurer,
but really I've been on thisjourney of finding myself, I
realized, for a really long time, but I didn't know that's what
was happening for a really longtime.
And with that I always, youknow, wanted to be a good
(03:03):
student.
I wanted to be good to myparents and listen to all the
rules and do what my employerswanted me to do, like this
classic overachiever, ambitioustype A person.
And as I transitioned intoentrepreneurship about four
years ago, I remember havingthis huge identity crisis.
That is what actually helped mefind human design in the first
(03:27):
place, and I didn't startapplying it to business for a
year or so after that.
But it was this amazing toolwhich, if those of you listening
haven't heard about humandesign or are a little newer to
that, it's based on the date,time and location of your birth,
and the components of yourhuman design chart come from
(03:51):
astrology, the Kabbalah, I Ching, quantum physics, genetics like
it's a really cool merger ofboth ancient and modern wisdom.
Well, I remember in that momentwhen I first learned about human
design, in my like earlyentrepreneur identity crisis
where I had identified myselfbased on my job titles before
(04:12):
that.
In that moment, as a personwho's taken every personality
test in known to man, I foundone that actually knew me better
than I knew myself, and Iremember a few things actually
that I was like I know.
It says this is who I'mdesigned to be and I would love
(04:33):
to be that person.
That person's even like shownup a few times but I had
wounding around that I'd gottenbullied for certain things that
I now know are my gifts, and itwas this really interesting like
re.
I don't like re.
I don't know if it'sreawakening, but it's like
actual awakening of there'ssomething in here that I know I
(04:57):
want to be and I'm not sure howto get there yet.
So that was kind of thebeginning of it.
I started reading books, takingcourses, like learning so much
about human design for myself asan individual, and then, when I
realized how I could beapplying it to my business,
(05:19):
everything truly changed.
But I'll just start there and,like I wish I had human design.
Amanda (05:25):
I wish I had you when I started my businesses years ago.
I think it would have given meso much more clarity, so much
more alignment, understandingwho I am and what's right for me
and what's not right for me,like if if anyone here is
wondering, like, what are someof the mistakes I would have
(05:47):
avoided?
It would be like not signing upfor learning more about my
human design like for reals.
So I I'd love to talk about thedifferent types of designs I
think everybody may have an idea, uh, but we have about who they
are.
For me.
I'm a manifesting generator andso we actually just did a
(06:09):
recording on Anna's show.
Anna, do you want to telleveryone what's the name of your
?
Anna (06:13):
show.
It's called the Design andAlign your Business Podcast,
where I help people figure outhow their unique human design
applies to their business.
Amanda (06:22):
Yes, you're definitely going to want to go check that
out and listen to our episode.
So she dissected me a littlebit, which was really cool and
really fascinating, because Ilearned a lot about me and how I
um do best in business and andhow I like to operate and do
things and um.
But there's other types there's.
(06:42):
How many types are there?
Anna (06:43):
There's five different types and I have a little story
or analogy to help everyone.
Sort of like oh my God, we allwork together, so we're from
Colorado, so this is rooted likean imagery of Colorado.
But think of these five friendswho are going on a hike
together and they want to have apicnic at the top of the
mountain at, like, the mostamazing place, like we've all
(07:06):
heard.
Like this, there is such greatviews at the top of this
mountain.
So the five human design typesare manifestors, projectors,
generators, manifestinggenerators and reflectors.
And so the point of your humandesign type is actually how your
energy flows in helping notonly move yourself forward, but
(07:30):
also others.
It's how you interact withpeople.
And so, in this analogy of thehike, our manifestor friends,
when we're all there at thebottom getting ready for this
hike, they're going to point toa specific spot and say this is
the place that we are supposedto go.
Like, this is the going to giveus the best view.
Like this is it?
Well, our projector friends, whoare designed to help us find a
(07:54):
clear pathway, they're going tosay this is the path that makes
everyone happy, based on our,like, fitness levels.
This person wants to see water.
This person wants to be in theshade most of the time, so
they'll be able to synthesizeand really efficiently paint
that path for us.
Well, the generators that comein.
They are this is mine as well,my type, and we're here to
(08:18):
really be this cadence, likethey call it.
Generators, the life forcemanifesting generators have this
concept too, but we are thisfuel that energizes the group.
Think the cheerleader when youare at a game and you hear, like
all the music and it like fillsyour body with energy.
Generators, when they're doingsomething that they love, are
(08:38):
going to fill the people aroundthem with the energy that's
needed to actually start makingprogress on that path.
Amanda (08:44):
They generate the energy in's needed to actually start
making progress on that path.
Anna (08:48):
They generate the energy in the room, yep.
And then we're going on thispath and suddenly we come across
there is a log that's fallenover a tree, that's fallen over
on our road.
Well, the manifesting generators, like you, are going to come in
and they have this ability tolike really fuel in a short
burst to get past an obstacle.
So when you think, pivoting isvery classically known with
(09:11):
manifesting generators, soyou're going to be able to
assess the situation, figure outdo we go over the log?
Do we have to move the log?
Do we go around the log?
Do we need to like completelychange directions?
And that's what the manifestinggenerator is here to do in that
moment when we need to makequick decisions, make quick
pivots.
And then the reflectors when weget to the top of the mountain,
(09:33):
they're going to be able tolook back on the whole journey,
look back into each of us, helpus know what we could have done
better, what went well like, howcould we all take this
experience and use it to reallydeepen our wisdom and
understanding of ourselves andhow we could do things in the
future.
Amanda (09:54):
Wow, oh, I love that.
I think that's going to help,like it definitely helped me.
I'm still thinking about thelog as a manifesting generator.
I'm like, well, what I do, oh,I'd probably burn that log or
chop it up or something, justpush right through it.
I don't know.
Anna (10:09):
Oh, you're here to guide.
I think if you're guiding thatgroup of people, then it's like,
are you burning down the log orchopping it down like by
yourself, or if you're leadingthat group of people and you
have to take all of their.
Get it the size I guess, right,yeah yeah, there's so many
factors, but I trust that youwould get us through oh yeah,
girl, I got you.
Amanda (10:30):
Yeah, we'll move that long out of the way.
We'll get going to the top ofthe mountain, but it sounds like
like every one of these typesis needed in society, like we.
It's so good to have all ofthem.
One is not better than theother, and they all have their
unique gifts and passions, andwhat they're good at and does it
(10:53):
also share, like maybe, whatthey're not good at as well yeah
this is actually what's reallyinteresting when you said that
we we need all the differenttypes.
Anna (11:03):
We need them because no one type can be successful all
on their own.
So the manifestor, even thoughthey have this like ability to
have this vision, they're notdesigned to finish things.
They're here to start a bunchof things that another analogy
for manifestors is that when youthink of like a firework,
(11:23):
they're the lighter that lightsthe fire.
They are not the firework.
So manifestors need generators,or manifesting generators.
Amanda (11:34):
Yeah, you were telling the other day, when we were
chatting about this, I was likeI think I'm going to hire like a
virtual assistant again soonand you're like oh, you want to
look for I think you saidprojector, right, A generator oh
, generator Okay.
And why is that?
Anna (11:49):
Well, it depends on the work that you're doing, but a
generator is here to do verylike repeat routine things over
and over and over for longperiods of time and not get
burned out.
Amanda (12:03):
And I definitely not a manifesting generator.
Anna (12:05):
He's like me and changes their mind all the time and
that's why a manifestor needs amanifesting generator, needs a
generator, even though you havethat ability to generate.
But what we, what I would doright for you is help you catch
all the details when you'repivoting to the next thing, and
we're like, well, here's all thedetails we need to make this
thing sustainable, or this thing, like, keep working for you
(12:28):
while you have the ideas to dothe next thing.
So that's why a manifestorwould benefit from a generator,
or a projector would.
And also like, statistically,the distribution of all these
five types the manifestors are9% of the population, projectors
are 22%, generators are about35.
Manifesting generators are alsoin like that 37, 38%, and then
(12:54):
reflectors are only 1% of thepopulation.
Amanda (12:57):
Oh really.
Anna (12:58):
Wow, and it's so fun to like think about all of this
because you know projectorscould also benefit from a
generator or manifestinggenerator, or manifestor would
benefit from a manifestor orgenerator, manifesting generator
.
Sorry, um, but if you thinkabout the whole point is when
you asked of like things thatmaybe we're not good at, it's
(13:19):
not so much that we're not goodat it, but the way that I love
to like bring this home to allof us is your design, the things
that are active in your chart,the things that are like your,
colored in gates or gifts, yourchannels, your centers, all of
the different like words withinhuman design.
But the chart that you seeanything colored in on it is a
(13:43):
gift you are here to give.
Anything colored in on it is agift you are here to give.
You've got all of this stuffthat's not colored in, and those
are things you have eitherinconsistent energy to do or
don't like, are not passionateabout, or like.
No one person has every tool inthe toolbox, and so those are
gifts you are here to receive,and so there's so much more than
just the type that we look atto see who has complimentary
(14:09):
gifts of things that I don'tlike to do, don't want to do,
not designed to do.
And when you work together inyour business, in your life, in
your marriage, in your parentingand whatever, together we are
better, better than apart.
And it's having that consciousawareness and understanding of,
like, what are you trying toaccomplish in your business in
(14:32):
this example, to know what theright type of person is.
And it's not even to blink itas it's just a generator, but
like, let's make sure it's agenerator that complements your
chart versus has the exact samegifts as you, because they'll be
able to then be very consistentat things you already like to
do.
So is that actually going tofulfill what you need in your
business?
Amanda (14:52):
Yeah, so what if the the owner?
What?
What if I were a generator?
Would I want to hire agenerator?
Anna (15:01):
VA Ooh let's use me as an example.
I have a generator, va andpodcast manager and I'm a
generator because every week welike clockwork, release podcasts
, content like very repeat typesof things.
But I've hired a projector tobe a brand designer for me for a
(15:21):
project in a specific thingthat I was trying to accomplish.
I've hired a manifester to helpme with a launch Like I,
consciously, was havingresistance to putting myself out
in a new way when I reallyowned my like thought leadership
and human design, and hiredthis manifester to help me with
it because I knew that theywould.
They would get the sparkstarted, which is exactly what
(15:45):
she did.
I've hired manifestinggenerators to help me build
things like focused projects,make something happen in a short
period of time, because Iwanted to move faster and
growing my business and I couldhave like a skill, I'm ambitious
, I'm like right, all the thingsbut they were going to help me
(16:06):
get over the log quickly andkeep moving forward.
Amanda (16:10):
Okay.
So so would you say that,depending on the role, it
doesn't matter which humandesign type you are, but if you
wanted to hire the virtualassistant, that you would
recommend a generator for alltypes of those owners, or would
that shift a little bit?
Anna (16:33):
So what I would say is if you're wanting a virtual
assistant who is doing repeatactivities that are consistent,
the same, okay, got it Versus avirtual assistant, who maybe has
different types, that the rolesshift a little bit, maybe like
with content.
Amanda (16:53):
Like with content, since it's always changing a little
bit, would that be a differenttype of yeah?
Anna (17:01):
So this is a perfect example, I'm glad we're talking
about this yeah, like if youwant, yeah, if you're wanting
someone to cause I actually knowsome projectors who are virtual
assistants or do this kind ofwork Like if you want someone to
map out your content plan butnot actually create any of the
content.
A projector or a manifestorwould be exceptional at that.
(17:21):
Yeah, and here's the thing likethey potentially could create
it for you too, but if they donot absolutely love it and also
are just not designed to doconsistent, repetitive work in
the same way, especially that agenerator is meant to do it and
that I'm even a manifestinggenerator is capable of doing
(17:43):
things like that.
An example for when I hiredthat manifester, I remember
working with her and she helpedme map out my whole launch.
She was even creating, likehelping me take these ugly
pieces of content that I wascreating just the words and
putting them into like the newbranding that I had.
(18:03):
But I could feel as cause it wasa very long launch, it was an
eight-week launch.
I could feel that she was likeI just want to get done with
this, because the actualcreation of the content was not
her favorite part and in thatworking relationship, like it
was so interesting and I sharedwith her some feedback.
(18:25):
I was like like girl, you wereso good, so good at like helping
me map this out and likevisioning and like putting all
the pieces of the puzzletogether.
But I could feel and maybe justthe awareness that I have, like
that you didn't like to do thispart and that it was draining
your energy.
And I said something I was likeI would highly encourage you to
like consider creating anagency model for your business
(18:48):
and hiring a bunch of generatorsIf you want to actually be
creating the content ormanifesting generators, like
people to help you, and even theawareness of that, because most
people don't know a ton abouthuman design and how all of the
things work together.
Amanda (19:05):
Yeah, I can't understand it.
I's like astrology for me.
Okay, sorry about that, folks,we had a little bit of tech
issues, but we're back on.
What were we talking about?
Anna (19:16):
So knowing how people interact and what types would be
best for them.
Amanda (19:22):
Yes, so yeah, I'm really so interested in this because
I've worked with teams in thepast and I've, I've, I've worked
with VAs, I've worked withpeople in the sales department,
the marketing department, clientfulfillment side, and it's just
.
You know, I'm going to bebuilding this next business and
I want to make sure I do itright.
I want to make sure I bring inthe right people who are the
(19:44):
experts in their field.
And it seems like, if I'm wantto pick it up, what you're
putting down is that humandesign is so important in team
building.
And then I want to kind of getinto, like overall, making
decisions in business too, andjust alignment and why human
design is important, but, youknow, kind of sticking around
(20:05):
with the team building aspect.
Is there anything else?
Like, what about sales?
Like if you wanted help in thesales department and then maybe
in marketing, what are yourthoughts around that?
Anna (20:19):
Well, so I want to finish about this manifestor because it
will play directly into thisand then I'll share some fun
other tips, but this manifestorwhen she was trying to do all of
the things in even just theclient delivery part of her
business, let alone salesmarketing, all of the things
like, she was burning out sofast and her business thus was
(20:42):
not growing as fast as she wouldwant.
And so you think we're heretalking about team building,
that hiring people is scarybecause you're like, how do I
pay for them if I'm not yetmaking money?
And it feels hard to make moneythe way I'm building my
business right now, and it'sbecause you're potentially
building the wrong structure ordoing it in a way that's not
(21:02):
aligned for you.
The moment that she actuallyowned the agency model and
created that, her business isskyrocketing because she's doing
the things that she is good atbeing able to bring in more
clients, do the visioning, dothe whatever, and then has a
team execute everything to thatvision that she's trained, and
her business is moving much morequickly forward because of that
(21:26):
.
And so your question about,like, sales and marketing so
some people are actually moregifted at these things because
of their actual experience inthe real world education, jobs,
things like that.
But there's actually like saleschannels in human design charts
that will tell you really thereare like.
Amanda (21:48):
Whoa.
Anna (21:50):
And like thinking about sales as this concept like
there's actually a gate calledthe sacred salesman, like this
is fascinating, because humandesign was not originally
channeled for um, the theservice of business.
It was in service of raisingthe vibration of the collective.
The service of business.
It was in service of raisingthe vibration of the collective
and this idea of when we alllean into our unique design, the
(22:11):
whole collective rises.
And so, like my gifts, Ithere's this thing called the
business circuit, and I havealmost all of it, except one
little piece which is like whatI, when I know that a client has
, that I'm like, is like what I,when I know that a client has,
that I'm like we're going torock this.
(22:31):
I have all of the businessknowledge from my MBA and the
ability to bring ideas tofruition, and the one piece that
I'm missing is I need otherpeople's ideas, and as soon as I
have those, ideas I'm likehere's how.
Here's your business, here's howit's supposed to look, here's
how you build it.
Because those are my gifts andthis idea of sales and marketing
(22:52):
, like.
If you feel like this issomething that is hard in your
business, then we need to bethoughtful.
First of all, sales is not justthe like act of asking for
money for your business, right.
We need to do a little reframeand understand that sales, at
its core, is the act of sharingan opportunity and offer a
(23:13):
something with someone that itwould be valuable for.
So, like, inviting your familyto Thanksgiving dinner is sales,
right, like, but we've attachedthis different meaning to it
because there's money associatedand business and all of these
different things.
And I say that if you'restruggling with sales, it's
likely that you're selling thewrong thing to the wrong people
(23:35):
in the wrong way, and that yourbusiness is not built to support
you in selling what you'reselling selling.
Amanda (23:50):
So could human design like for someone who would
naturally be good at sales butmaybe is struggling with sales
at the same time?
Could the design chart showthem where the healing is maybe
needed and maybe what to focuson to overcome any fears around
sales?
Anna (24:07):
So there's two things yes, the the yes part of your um to
your question is it's possiblethat in human design, what they
call it they've been conditionedto think that sales is bad
because, right, we hear all ofthis like slimy salesman, like
mindset stuff or stuff thatwe've heard of like sales is bad
(24:28):
, or you've been sold to in away that felt really yucky to
you.
So you now have associated allsales with these like few
negative experiences.
I mean, I have the saleschannels and my mother, for as
long as I can remember, wastelling you that I am bad at
sales because when my parentsowned a business, I didn't want
to go sell the thing that theywere, that I hated it.
I was like 15 years old.
(24:49):
I'm going to be parenting withmy friends, not like selling
widgets in my parents' businessand you're struggling with them.
Then it does bring awareness oflike, what are stories,
patterns, subconscious beliefsthat we need to work on, to
(25:11):
figure that, to heal from that.
The other part that I want toanswer to this is it's possible
that it's not just that they'resales.
They're struggling with salesbecause they're afraid of it,
but they could actually beselling the wrong thing.
This is something I have seenlike over and over and over a
really common example not justcommon, but a specific one that
(25:34):
like is burnt into my memory,and this isn't just based on
your type.
I did a reading and worked witha projector who was trying to
build a coaching businessforever and I mean in minutes
I'm like you're not supposed tobe a coach, you're supposed to
be a speaker, an author, likeall of the things, and she's
like, thank god, um.
Or I've worked with someone whowas legit, her incarnation cross
(25:57):
, which is your life purpose inhuman design is to be a healer
and she was trying to sell likethose MMR affiliate, like those
pre--made courses that you'rejust like putting your own label
on, like trying to sell someoneelse's thing that had nothing
to do with healing, and likethat all too often is happening
(26:18):
where people are trying to sellsomething that is not, or build
a business around something thatis not actually what they want
to do, and they've seen like, ohwell, I see other people being
successful doing this, so Ishould right.
Like I see all these millionairecoaches on Instagram or these
like affiliate people like, oh,just post content and get enough
(26:42):
likes and you're going to bemaking money, but as soulful
entrepreneurs, as people whogenuinely want to make the world
a better place, your business,however you're using it as a
vehicle for that, whether youare or aren't like, your soul is
going to want to go in thatdirection.
So let's just get on that pathand go with the flow instead of
(27:05):
trying to cut through it or workagainst it, because everyone
that I've ever done this with isso much happier and their
business is so much moresuccessful when we clear out the
old gunk of like.
You don't have to do the thingsthat you don't want to do, even
if you see other people beingsuccessful at it.
Amanda (27:22):
Yes, yeah, oh man.
I've had to learn this the hardway so many times, not just
with my sales and my offers, butalso marketing, like everything
.
Like I remember creating thisoffer because this is what
somebody told me I should do,and I put this whole thing
together that took me months tocreate, and then I launched it
(27:43):
and it was crickets, I'm like.
And then I tried it again, andthen nothing.
And I was like what is wrong.
And then the more I reflected,I'm like, and then I tried it
again, and then nothing, and Iwas like what is wrong.
And then the more I reflectedon, I'm like oh, cause, I don't
want to teach this.
This isn't an alignment with me, yeah, and then same with sales
.
And then what about withmarketing?
So a lot of like, uh, a lot ofthings that I hear.
It's okay.
(28:04):
What do I need to do to focuson growing my business?
And there's so many differentstrategies out there.
So we have social media, right.
We have Instagram, we haveTikTok, and then we also have
email marketing.
We have networking locally,like you and I are doing right
now, and that's how we got tomeet and which was really cool.
I mean, there's endless amountsof strategies.
(28:24):
So can you touch on that alittle bit for the entrepreneur
who is maybe struggling withtheir marketing strategy that's
not getting them enough leads orconversions, and and what they
could do and or how human designcould help them in that space?
Anna (28:42):
Yes, I have so much I could talk about with this and
two things.
I keep saying two things.
Maybe it's just like somethingin my design, that's that, but
there are actually indicators inyour human design chart of the
best places for you to market,the best way for you to show up
(29:03):
it.
Even there are some things thatwill tell you that you will
perform better in person thanyou would online.
Like that is a real thing.
So I just want to put that likehigh level thought out there,
because when we are strugglingwith our marketing, it's first
of all that we don't actually, Ithink, understand the point of
marketing, which is to create aconscious awareness of your
(29:26):
ideal client, that you are thesolution for the problem or
desire that they have.
Amanda (29:31):
Exactly Write that shit down, pause, rewind, repeat Boom
.
Anna (29:40):
Because when you're thinking that the whole point of
marketing is to get a sale, youmiss the actual reason that
marketing exists.
It's to put on display thesolution, the desire and the way
that you do it for the rightperson.
And in human design it evengets as specific as telling you
(30:02):
what type of person you shouldbe marketing to, not even should
like I don't like to use thatword, but it's like this type of
person is going to be attractedto you.
And so when you know that youknow how to speak to them, you
know what they're looking to youfor.
When you know what who they areto them, you know what they're
looking to you for.
When you know what, who theyare.
(30:23):
And I'll actually give like areally tangible tip and go
through specifically your roles.
So in human design, our profilenumbers which mine I'm a five,
two, amanda is a two, fourthere's 12 different variations,
like one, threes, three, fives,six, threes there's.
The numbers are from one to sixand it's a fraction, and the
first number is your, thisconscious identity.
(30:46):
That is the role you are hereto play, that other people see
that from you and are seekingyou out at an energetic level
for whatever that numberrepresents, and I will share,
like on the podcast here, whatthose are.
Yes, but the second number isyour unconscious identity.
It's what you do for you inorder to then be the best
(31:10):
version of that consciousidentity for others.
And so, from a marketingperspective, like I see this I
really want to call it mistakeor just misalignment all the
time because people are like Ishould have webinars, because I
see all these people havingwebinars and I'm like, well,
unless you've got the teacherarchetype and or like there's a
(31:32):
couple out there, but like ifyou're meant to very
experientially market yourwebinars are falling flat.
And that is something that isjust like clear for me to see
with the depth of experiencethat I have in human design and
and in business.
But it's the work that I'mdoing to put out there for
people to have this awareness,because the more successful
(31:56):
entrepreneurs are especiallysoulful, spiritual, like if
you're here to make the world abetter place.
The best quote I ever heard wasthe more money you put in the
hands of good people, the moregood will be done in the world.
And like that is the underlyingroot of my mission to help the
good people make the world abetter place.
Amanda (32:16):
That's beautiful.
Anna (32:18):
So let's dive into this marketing like what roles we're
here to play, and they will feelnatural and easy and you're
going to be like I love this andlet's actually lean into that
because people are looking toyou for it.
So, instead of like continuingto guess of how you're meant to
show up, how you're meant tobring this conscious awareness
(32:38):
to people, let's just take theguesswork out of it and get to
helping people.
Amanda (32:43):
Yeah, yes, amen Bam.
Anna (32:47):
So the lines one through six and I'm talking about this
specifically from this like afirst part of your fraction,
this identity that other peopleare seeking from you.
So pull up your human designchart.
If you don't have one, you cango to my site.
I have this like verycomprehensive, free one you can
get atwwwspiritualbusinessincubatorcom
(33:10):
forward slash HD chart.
So not all charts give you allof the details of your human
design.
Some of them cut out piecesbecause they're like oh, this
isn't as popular or as known,and and the tool that I use I
was like check them all.
You need to know everything,even if you don't know in depth
at all, but to have access to itI think is important.
(33:31):
And so when you look at yourprofile numbers that first one,
and they're going to be onethrough six, whatever yours is,
if your first number is a onethis is traditionally known as
the researcher, the investigator, like this is all about
gathering knowledge andsynthesizing knowledge.
So what people are looking toyou for is actually knowledge
(33:56):
and information that they didn'thave nor want to gather on
their own.
And so think about that.
Like you, you're out there, youlove researching, like so many
of the one lines that I'veworked with.
They're like I love takingcourses and I keep being told
I'm supposed to stop takingcourses and stop like getting
certifications and I'm like, andhow does your soul feel about
(34:16):
that?
Because they want it.
But what happens then?
When they serve people, theyhave this depth of knowledge and
so many areas that they cansynthesize and when you have a
question or a need, they havethe exact answer based on the
knowledge that they havegathered that you need and you
don't have to go research allthe things because they did that
(34:36):
for you.
The two lines, which isinteresting because it's got
this like dual name of thehermit and the natural genius.
But what's unique about twolines is every two line has
different natural gifts andwhat's the most important for a
two line is, first of all, torecognize those gifts in
(34:59):
themselves and then yourmarketing is to actually let
people watch you do that.
So I'm working with a woman whohas this.
She's also a two, four and heruh, she does like physical work,
massage, reiki with people andlike lots of like healing
modalities, hands-on, and whenshe goes and does workshops or
(35:21):
experiences for people and letsthem watch her work, she gets
clients off of that over andover and over.
But when she tries to post onsocial media explaining what she
does, it's crickets, becauseshe's made to be like actually
witnessed doing the thing thatshe loves to do and is naturally
good at the three lines.
(35:43):
These are our explorers, ourexperimenters.
So think about, like thescientist who has tried all of
the different experiments andthey're not afraid of failure.
They love to like see whathappens if you, you know, add
another drop of food coloring ofthis like I feel like that's be
me.
So that ability, that desire toexperiment things means you're
(36:09):
also not not afraid less afraidof failure.
Yeah, so people are oftenseeking support from a three
line to do something, not learnsomething, to do something that
they have never done before, orafraid of doing, or whatever
that looks like.
So, from a marketingperspective, some sort of
(36:32):
hands-on doing experience versusa teaching at experience is
going to significantly improveyour, not only your marketing,
but attracting the right peopleto you, because they want to do
the hands-on things.
They don't want to just learn.
Then the four lines they'recommunity builders, connectors.
It's all about the tribe andbuilding meaningful
(36:55):
relationships.
So when you're out therethinking of, like, how do I
market myself If I'm here tobuild community?
Literally just go make friendswith everyone and talk about
what you, what you're doing, andby actually genuinely building
relationships, there's more tothere's more of this for
everyone.
It's like when you build thosenatural relationships, people
(37:17):
are going to refer, whether thatyou are, whether they're coming
to work with you, or they'rereferring people to you because
they actually know you and trustyou and, like, have that deep
relationship with you, and thatmatters more than whatever you
are.
Amanda (37:33):
I have definitely noticed that's been me.
This last year I used to havereally bad social anxiety.
So me and networking no, it wasnever in the picture in the
prior businesses.
But now I've noticed most of myclients come from that
community, comes from the wordof mouth.
So that's been reallyinteresting.
You're saying that.
Yeah.
Anna (37:52):
And then five lines.
This is my my first part of myprofile.
We are the practical problemsolvers and the heretics.
So, like when problems have notbeen solved for a long time or
there's really outdatedsolutions, the five lines will
come in and give you not only apractical way to solve the
(38:14):
problem, but a way that maybe noone has thought of before.
And if you are that five lineand you're trying to figure out
how do you do this in yourmarketing, just go out there and
start like solving people'sproblems right.
However, you're doing that like.
Think of a specific problemyou've had multiple clients ask
you about.
This is case studies.
(38:35):
This is like actually tangiblypractically showing people the
pieces of the solution wherethey were before, where they are
after and the path that youtook them through.
Amanda (38:47):
Okay, could they be multiple?
Could like multiple numbers, orthey just get one number that,
like they're most dominant in.
Anna (38:55):
So you would have a most dominant number is going to be
that first number of thefraction.
So for you it's the two.
Um, the four line supports yourtwo line because you're putting
yourself in community and thatmatters.
When you put yourself in theright community and then you
show them the natural gifts thatyou have, it's a match, whereas
(39:17):
I'm a five, two, two, eventhinking about that differently.
When I actually hermit in andsee myself and like, open up my
channel and really get to likewhat is the gift that I'm being
called to share right now?
And then go I'm like how do Iuse this gift to solve people's
problems or whatever that lookslike for anyone who's a five
(39:39):
line, then they're going to seelike, oh, I channeled this idea
for a business incubator,spiritual business incubator,
even though as an MBA I'veworked in regular business
incubators.
But I could see the missinglink with what the regular
business world was offering andwhat spiritual entrepreneurs,
soulful entrepreneurs, wereneeding with all of these things
(40:02):
human design, astrology, all ofthat and then the six lines.
So this is the last of the like, the one through six, on a
profile number in human design.
These are our.
When I say role model like youare not here to like, give ideas
.
You're here to literally bewitnessed in doing the thing
(40:25):
that you, your experiences, your, you know.
If you've done something likeyou were an executive and now
you're wanting to like, coachexecutives or let's just say
you're wanting to coach it wouldmake sense that you would
actually be coaching executivesor people who have done
something similar to you ordesire to do what you want to do
(40:45):
, versus like this two line thatyou have.
People are watching andexperiencing what you're doing
and that can benefit from it.
But you can help all sorts ofdifferent people in different
ways with that, because they'renot looking to learn the thing
from you ways with that, becausethey're not looking to learn
the thing from you.
Perhaps they're learning,wanting to experience, witness,
(41:08):
be in that versus a six line theperson who you are here to
serve from a marketingperspective.
They want what you have, theywant to be who you are, and so
talk about yourself, talk aboutyour experiences, like share
about that.
And you know we could have awhole episode only on marketing
and I think, if I'm going togive like a takeaway, like
(41:30):
there's other parts of yourhuman design that influence your
marketing, all of the differentcomponents, I actually write
about them in the book that I'mreleasing in the fall with human
design class.
So there's more.
There's more than this episode,so keep an eye out for that.
But the point is that when youare really clear on who you are
(41:52):
and how you're meant to serveand you showcase that in an
aligned way, the people who aremeant to work with you will be
attracted to you.
Like music, North and Southpole of a magnet.
Human design is rooted inquantum physics, like energetics
, all of these different things.
So what we have to allowourselves to believe in this is
(42:15):
that people actually want whatyou have to offer, not just from
a business perspective, butfrom this like deeper, soulful
perspective, and in this worldthat I do from a human design
perspective.
Amanda (42:27):
I can see it on the chart.
That's wow.
I mean, this was so much moreinformation than I ever thought
we would really get into.
So thank you for sharing yourknowledge and expertise with us.
Clearly you are passionateabout this work and really
fucking good at it.
So if anybody wants to checkout Anna's stuff Anna, where can
(42:50):
people find you?
What's the best way to connectwith you?
Anna (42:53):
So if you're on Instagram or LinkedIn is where I primarily
hang out.
My handle is I am Anna Nicholsand love to connect and check
out the podcast, design andalign your business.
Amanda (43:05):
Oh yeah, definitely check that out the podcast and
go watch our or listen.
Wait, can they watch it as well?
Uh, soon.
Okay, cool, cool, cool, cool,Awesome.
Well, hello everybody.
Thank you for coming and Anna,thank you so much for joining us
today.
This was extra, extra special.
(43:25):
Definitely check out herbeautiful free quiz right On
looking at their human designand kind of getting like a
little intro to it.
That's right.
Anna (43:37):
So it's your like free human design chart If you
haven't pulled one, or if youdon't know if you the one you
have has all of the fields.
Like this is as every singlecomponent you can get to learn
your basic human design chart.
Amanda (43:51):
Amazing.
And how do you work with people?
Do you work with peopleone-on-one?
Tell us a little bit more aboutyour offerings.
Anna (44:00):
Sure, I actually have a few different things, an
in-depth report.
So, beyond that basic chart, Iactually have started rewriting
all of human design through thelens of entrepreneurship.
So that's something that youcan get if you just want to,
like scratch, go a littlefarther than the surface but are
still in exploratory phase.
I do some human design forbusiness readings.
(44:22):
So really, when someone justtells you like oh, here's your
energy, here's this, I'mapproaching it from the context
of a business plan and sayinglike here's your mission, here's
your ideal client, here's thebest structure for your business
, here's the best sales ormarketing, and I do that in
individual readings and go verydeep into that in my signature
(44:43):
process called the alignedbusiness blueprint, where I
actually help facilitate writinga strategic business plan for
people based on their humandesign.
Amanda (44:52):
Well, cool, okay, amazing.
Well, we'll be sure to leaveeverything below for you all.
Definitely go check out Anna,give her a follow on LinkedIn
and the gram, and thank you onceagain, girl, it's so good to
see you again, and she's movingto Denver.
So, yeah, we'll be a little bitcloser to each other still a
(45:15):
little bit far, but closer thanGrand Junction.
So, yay, all right, everybody,thanks for joining us today.
Have a beautiful day.
We'll see you on the next one.
Welcome to Calm CEO, where spiritual truths are
served straight up.
No fluffs, no filters, justgrounded wisdom for navigating
the chaos of business and life.
I'm Amanda oh, and this iswhere high vibes meet real life,
because, let's face it, growthisn't always graceful and
running the show can be a hotmess.
(00:27):
This space is for the CEOs,entrepreneurs and anyone who
loves real talk and geeking outon all things.
Energy, of course, we're goingto dive into how your nervous
system holds the key to yourgrowth, your healing and your
ability to show up powerfully inboth business and life.
By blending ancient wisdom withmodern science, we're going to
(00:49):
explore how to align your energyand transform your life from
the inside out.
So grab your coffee and yoursage and let's get real,
grounded and aligned as fuck.
Hello, welcome back everyone tothe Calm CEO Show.
I have a very special guest, msAnna Nichols, here today.
(01:09):
What's up, girl?
Welcome to the show.
How are you?
Anna (01:14):
I'm so amazing.
I'm happy to be here.
My sacral is on fire.
Let's do this thing.
Amanda (01:20):
I love it.
I love it.
So, anna and I she's fromColorado, so we have been
meeting a couple of times latelythrough networking events,
which I just absolutely love.
We have been hitting it offever since we met and I'm
obsessed with what you dobecause it's so interesting to
me.
I don't speak this language, soI'm.
(01:42):
That's why I really wanted tohave you on the show today.
So, anna does human design notjust human design, but human
design for business, and so,being the Calm CEO show, we get
a lot of people listening tothis who are in the business
space, who are CEOs, and to haveyou here is just such an honor,
(02:02):
it's such a gift for not justme, but for everybody listening
to just really dive in.
Anna is also she has her MBA,which is really freaking badass,
so obviously she knows what thehell she's talking about, and
so she knows everything when itcomes to business, and so we're
going to be diving into humandesign today and how that can
(02:26):
translate into your business andhow it can support your
business.
So, anna, welcome, welcomeagain.
Tell us a little bit about youand when did you start getting
into human design and what gotyou into it.
Anna (02:39):
Well, let's start with a little bit about me.
I am, I like to say, a mom, awife, a gardener, adventurer,
but really I've been on thisjourney of finding myself, I
realized, for a really long time, but I didn't know that's what
was happening for a really longtime.
And with that I always, youknow, wanted to be a good
(03:03):
student.
I wanted to be good to myparents and listen to all the
rules and do what my employerswanted me to do, like this
classic overachiever, ambitioustype A person.
And as I transitioned intoentrepreneurship about four
years ago, I remember havingthis huge identity crisis.
That is what actually helped mefind human design in the first
(03:27):
place, and I didn't startapplying it to business for a
year or so after that.
But it was this amazing toolwhich, if those of you listening
haven't heard about humandesign or are a little newer to
that, it's based on the date,time and location of your birth,
and the components of yourhuman design chart come from
(03:51):
astrology, the Kabbalah, I Ching, quantum physics, genetics like
it's a really cool merger ofboth ancient and modern wisdom.
Well, I remember in that momentwhen I first learned about human
design, in my like earlyentrepreneur identity crisis
where I had identified myselfbased on my job titles before
(04:12):
that.
In that moment, as a personwho's taken every personality
test in known to man, I foundone that actually knew me better
than I knew myself, and Iremember a few things actually
that I was like I know.
It says this is who I'mdesigned to be and I would love
(04:33):
to be that person.
That person's even like shownup a few times but I had
wounding around that I'd gottenbullied for certain things that
I now know are my gifts, and itwas this really interesting like
re.
I don't like re.
I don't know if it'sreawakening, but it's like
actual awakening of there'ssomething in here that I know I
(04:57):
want to be and I'm not sure howto get there yet.
So that was kind of thebeginning of it.
I started reading books, takingcourses, like learning so much
about human design for myself asan individual, and then, when I
realized how I could beapplying it to my business,
(05:19):
everything truly changed.
But I'll just start there and,like I wish I had human design.
Amanda (05:25):
I wish I had you when I started my businesses years ago.
I think it would have given meso much more clarity, so much
more alignment, understandingwho I am and what's right for me
and what's not right for me,like if if anyone here is
wondering, like, what are someof the mistakes I would have
(05:47):
avoided?
It would be like not signing upfor learning more about my
human design like for reals.
So I I'd love to talk about thedifferent types of designs I
think everybody may have an idea, uh, but we have about who they
are.
For me.
I'm a manifesting generator andso we actually just did a
(06:09):
recording on Anna's show.
Anna, do you want to telleveryone what's the name of your
?
Anna (06:13):
show.
It's called the Design andAlign your Business Podcast,
where I help people figure outhow their unique human design
applies to their business.
Amanda (06:22):
Yes, you're definitely going to want to go check that
out and listen to our episode.
So she dissected me a littlebit, which was really cool and
really fascinating, because Ilearned a lot about me and how I
um do best in business and andhow I like to operate and do
things and um.
But there's other types there's.
(06:42):
How many types are there?
Anna (06:43):
There's five different types and I have a little story
or analogy to help everyone.
Sort of like oh my God, we allwork together, so we're from
Colorado, so this is rooted likean imagery of Colorado.
But think of these five friendswho are going on a hike
together and they want to have apicnic at the top of the
mountain at, like, the mostamazing place, like we've all
(07:06):
heard.
Like this, there is such greatviews at the top of this
mountain.
So the five human design typesare manifestors, projectors,
generators, manifestinggenerators and reflectors.
And so the point of your humandesign type is actually how your
energy flows in helping notonly move yourself forward, but
(07:30):
also others.
It's how you interact withpeople.
And so, in this analogy of thehike, our manifestor friends,
when we're all there at thebottom getting ready for this
hike, they're going to point toa specific spot and say this is
the place that we are supposedto go.
Like, this is the going to giveus the best view.
Like this is it?
Well, our projector friends, whoare designed to help us find a
(07:54):
clear pathway, they're going tosay this is the path that makes
everyone happy, based on our,like, fitness levels.
This person wants to see water.
This person wants to be in theshade most of the time, so
they'll be able to synthesizeand really efficiently paint
that path for us.
Well, the generators that comein.
They are this is mine as well,my type, and we're here to
(08:18):
really be this cadence, likethey call it.
Generators, the life forcemanifesting generators have this
concept too, but we are thisfuel that energizes the group.
Think the cheerleader when youare at a game and you hear, like
all the music and it like fillsyour body with energy.
Generators, when they're doingsomething that they love, are
(08:38):
going to fill the people aroundthem with the energy that's
needed to actually start makingprogress on that path.
Amanda (08:44):
They generate the energy in's needed to actually start
making progress on that path.
Anna (08:48):
They generate the energy in the room, yep.
And then we're going on thispath and suddenly we come across
there is a log that's fallenover a tree, that's fallen over
on our road.
Well, the manifesting generators, like you, are going to come in
and they have this ability tolike really fuel in a short
burst to get past an obstacle.
So when you think, pivoting isvery classically known with
(09:11):
manifesting generators, soyou're going to be able to
assess the situation, figure outdo we go over the log?
Do we have to move the log?
Do we go around the log?
Do we need to like completelychange directions?
And that's what the manifestinggenerator is here to do in that
moment when we need to makequick decisions, make quick
pivots.
And then the reflectors when weget to the top of the mountain,
(09:33):
they're going to be able tolook back on the whole journey,
look back into each of us, helpus know what we could have done
better, what went well like, howcould we all take this
experience and use it to reallydeepen our wisdom and
understanding of ourselves andhow we could do things in the
future.
Amanda (09:54):
Wow, oh, I love that.
I think that's going to help,like it definitely helped me.
I'm still thinking about thelog as a manifesting generator.
I'm like, well, what I do, oh,I'd probably burn that log or
chop it up or something, justpush right through it.
I don't know.
Anna (10:09):
Oh, you're here to guide.
I think if you're guiding thatgroup of people, then it's like,
are you burning down the log orchopping it down like by
yourself, or if you're leadingthat group of people and you
have to take all of their.
Get it the size I guess, right,yeah yeah, there's so many
factors, but I trust that youwould get us through oh yeah,
girl, I got you.
Amanda (10:30):
Yeah, we'll move that long out of the way.
We'll get going to the top ofthe mountain, but it sounds like
like every one of these typesis needed in society, like we.
It's so good to have all ofthem.
One is not better than theother, and they all have their
unique gifts and passions, andwhat they're good at and does it
(10:53):
also share, like maybe, whatthey're not good at as well yeah
this is actually what's reallyinteresting when you said that
we we need all the differenttypes.
Anna (11:03):
We need them because no one type can be successful all
on their own.
So the manifestor, even thoughthey have this like ability to
have this vision, they're notdesigned to finish things.
They're here to start a bunchof things that another analogy
for manifestors is that when youthink of like a firework,
(11:23):
they're the lighter that lightsthe fire.
They are not the firework.
So manifestors need generators,or manifesting generators.
Amanda (11:34):
Yeah, you were telling the other day, when we were
chatting about this, I was likeI think I'm going to hire like a
virtual assistant again soonand you're like oh, you want to
look for I think you saidprojector, right, A generator oh
, generator Okay.
And why is that?
Anna (11:49):
Well, it depends on the work that you're doing, but a
generator is here to do verylike repeat routine things over
and over and over for longperiods of time and not get
burned out.
Amanda (12:03):
And I definitely not a manifesting generator.
Anna (12:05):
He's like me and changes their mind all the time and
that's why a manifestor needs amanifesting generator, needs a
generator, even though you havethat ability to generate.
But what we, what I would doright for you is help you catch
all the details when you'repivoting to the next thing, and
we're like, well, here's all thedetails we need to make this
thing sustainable, or this thing, like, keep working for you
(12:28):
while you have the ideas to dothe next thing.
So that's why a manifestorwould benefit from a generator,
or a projector would.
And also like, statistically,the distribution of all these
five types the manifestors are9% of the population, projectors
are 22%, generators are about35.
Manifesting generators are alsoin like that 37, 38%, and then
(12:54):
reflectors are only 1% of thepopulation.
Amanda (12:57):
Oh really.
Anna (12:58):
Wow, and it's so fun to like think about all of this
because you know projectorscould also benefit from a
generator or manifestinggenerator, or manifestor would
benefit from a manifestor orgenerator, manifesting generator
.
Sorry, um, but if you thinkabout the whole point is when
you asked of like things thatmaybe we're not good at, it's
(13:19):
not so much that we're not goodat it, but the way that I love
to like bring this home to allof us is your design, the things
that are active in your chart,the things that are like your,
colored in gates or gifts, yourchannels, your centers, all of
the different like words withinhuman design.
But the chart that you seeanything colored in on it is a
(13:43):
gift you are here to give.
Anything colored in on it is agift you are here to give.
You've got all of this stuffthat's not colored in, and those
are things you have eitherinconsistent energy to do or
don't like, are not passionateabout, or like.
No one person has every tool inthe toolbox, and so those are
gifts you are here to receive,and so there's so much more than
just the type that we look atto see who has complimentary
(14:09):
gifts of things that I don'tlike to do, don't want to do,
not designed to do.
And when you work together inyour business, in your life, in
your marriage, in your parentingand whatever, together we are
better, better than apart.
And it's having that consciousawareness and understanding of,
like, what are you trying toaccomplish in your business in
(14:32):
this example, to know what theright type of person is.
And it's not even to blink itas it's just a generator, but
like, let's make sure it's agenerator that complements your
chart versus has the exact samegifts as you, because they'll be
able to then be very consistentat things you already like to
do.
So is that actually going tofulfill what you need in your
business?
Amanda (14:52):
Yeah, so what if the the owner?
What?
What if I were a generator?
Would I want to hire agenerator?
Anna (15:01):
VA Ooh let's use me as an example.
I have a generator, va andpodcast manager and I'm a
generator because every week welike clockwork, release podcasts
, content like very repeat typesof things.
But I've hired a projector tobe a brand designer for me for a
(15:21):
project in a specific thingthat I was trying to accomplish.
I've hired a manifester to helpme with a launch Like I,
consciously, was havingresistance to putting myself out
in a new way when I reallyowned my like thought leadership
and human design, and hiredthis manifester to help me with
it because I knew that theywould.
They would get the sparkstarted, which is exactly what
(15:45):
she did.
I've hired manifestinggenerators to help me build
things like focused projects,make something happen in a short
period of time, because Iwanted to move faster and
growing my business and I couldhave like a skill, I'm ambitious
, I'm like right, all the thingsbut they were going to help me
(16:06):
get over the log quickly andkeep moving forward.
Amanda (16:10):
Okay.
So so would you say that,depending on the role, it
doesn't matter which humandesign type you are, but if you
wanted to hire the virtualassistant, that you would
recommend a generator for alltypes of those owners, or would
that shift a little bit?
Anna (16:33):
So what I would say is if you're wanting a virtual
assistant who is doing repeatactivities that are consistent,
the same, okay, got it Versus avirtual assistant, who maybe has
different types, that the rolesshift a little bit, maybe like
with content.
Amanda (16:53):
Like with content, since it's always changing a little
bit, would that be a differenttype of yeah?
Anna (17:01):
So this is a perfect example, I'm glad we're talking
about this yeah, like if youwant, yeah, if you're wanting
someone to cause I actually knowsome projectors who are virtual
assistants or do this kind ofwork Like if you want someone to
map out your content plan butnot actually create any of the
content.
A projector or a manifestorwould be exceptional at that.
(17:21):
Yeah, and here's the thing likethey potentially could create
it for you too, but if they donot absolutely love it and also
are just not designed to doconsistent, repetitive work in
the same way, especially that agenerator is meant to do it and
that I'm even a manifestinggenerator is capable of doing
(17:43):
things like that.
An example for when I hiredthat manifester, I remember
working with her and she helpedme map out my whole launch.
She was even creating, likehelping me take these ugly
pieces of content that I wascreating just the words and
putting them into like the newbranding that I had.
(18:03):
But I could feel as cause it wasa very long launch, it was an
eight-week launch.
I could feel that she was likeI just want to get done with
this, because the actualcreation of the content was not
her favorite part and in thatworking relationship, like it
was so interesting and I sharedwith her some feedback.
(18:25):
I was like like girl, you wereso good, so good at like helping
me map this out and likevisioning and like putting all
the pieces of the puzzletogether.
But I could feel and maybe justthe awareness that I have, like
that you didn't like to do thispart and that it was draining
your energy.
And I said something I was likeI would highly encourage you to
like consider creating anagency model for your business
(18:48):
and hiring a bunch of generatorsIf you want to actually be
creating the content ormanifesting generators, like
people to help you, and even theawareness of that, because most
people don't know a ton abouthuman design and how all of the
things work together.
Amanda (19:05):
Yeah, I can't understand it.
I's like astrology for me.
Okay, sorry about that, folks,we had a little bit of tech
issues, but we're back on.
What were we talking about?
Anna (19:16):
So knowing how people interact and what types would be
best for them.
Amanda (19:22):
Yes, so yeah, I'm really so interested in this because
I've worked with teams in thepast and I've, I've, I've worked
with VAs, I've worked withpeople in the sales department,
the marketing department, clientfulfillment side, and it's just
.
You know, I'm going to bebuilding this next business and
I want to make sure I do itright.
I want to make sure I bring inthe right people who are the
(19:44):
experts in their field.
And it seems like, if I'm wantto pick it up, what you're
putting down is that humandesign is so important in team
building.
And then I want to kind of getinto, like overall, making
decisions in business too, andjust alignment and why human
design is important, but, youknow, kind of sticking around
(20:05):
with the team building aspect.
Is there anything else?
Like, what about sales?
Like if you wanted help in thesales department and then maybe
in marketing, what are yourthoughts around that?
Anna (20:19):
Well, so I want to finish about this manifestor because it
will play directly into thisand then I'll share some fun
other tips, but this manifestorwhen she was trying to do all of
the things in even just theclient delivery part of her
business, let alone salesmarketing, all of the things
like, she was burning out sofast and her business thus was
(20:42):
not growing as fast as she wouldwant.
And so you think we're heretalking about team building,
that hiring people is scarybecause you're like, how do I
pay for them if I'm not yetmaking money?
And it feels hard to make moneythe way I'm building my
business right now, and it'sbecause you're potentially
building the wrong structure ordoing it in a way that's not
(21:02):
aligned for you.
The moment that she actuallyowned the agency model and
created that, her business isskyrocketing because she's doing
the things that she is good atbeing able to bring in more
clients, do the visioning, dothe whatever, and then has a
team execute everything to thatvision that she's trained, and
her business is moving much morequickly forward because of that
(21:26):
.
And so your question about,like, sales and marketing so
some people are actually moregifted at these things because
of their actual experience inthe real world education, jobs,
things like that.
But there's actually like saleschannels in human design charts
that will tell you really thereare like.
Amanda (21:48):
Whoa.
Anna (21:50):
And like thinking about sales as this concept like
there's actually a gate calledthe sacred salesman, like this
is fascinating, because humandesign was not originally
channeled for um, the theservice of business.
It was in service of raisingthe vibration of the collective.
The service of business.
It was in service of raisingthe vibration of the collective
and this idea of when we alllean into our unique design, the
(22:11):
whole collective rises.
And so, like my gifts, Ithere's this thing called the
business circuit, and I havealmost all of it, except one
little piece which is like whatI, when I know that a client has
, that I'm like, is like what I,when I know that a client has,
that I'm like we're going torock this.
(22:31):
I have all of the businessknowledge from my MBA and the
ability to bring ideas tofruition, and the one piece that
I'm missing is I need otherpeople's ideas, and as soon as I
have those, ideas I'm likehere's how.
Here's your business, here's howit's supposed to look, here's
how you build it.
Because those are my gifts andthis idea of sales and marketing
(22:52):
, like.
If you feel like this issomething that is hard in your
business, then we need to bethoughtful.
First of all, sales is not justthe like act of asking for
money for your business, right.
We need to do a little reframeand understand that sales, at
its core, is the act of sharingan opportunity and offer a
(23:13):
something with someone that itwould be valuable for.
So, like, inviting your familyto Thanksgiving dinner is sales,
right, like, but we've attachedthis different meaning to it
because there's money associatedand business and all of these
different things.
And I say that if you'restruggling with sales, it's
likely that you're selling thewrong thing to the wrong people
(23:35):
in the wrong way, and that yourbusiness is not built to support
you in selling what you'reselling selling.
Amanda (23:50):
So could human design like for someone who would
naturally be good at sales butmaybe is struggling with sales
at the same time?
Could the design chart showthem where the healing is maybe
needed and maybe what to focuson to overcome any fears around
sales?
Anna (24:07):
So there's two things yes, the the yes part of your um to
your question is it's possiblethat in human design, what they
call it they've been conditionedto think that sales is bad
because, right, we hear all ofthis like slimy salesman, like
mindset stuff or stuff thatwe've heard of like sales is bad
(24:28):
, or you've been sold to in away that felt really yucky to
you.
So you now have associated allsales with these like few
negative experiences.
I mean, I have the saleschannels and my mother, for as
long as I can remember, wastelling you that I am bad at
sales because when my parentsowned a business, I didn't want
to go sell the thing that theywere, that I hated it.
I was like 15 years old.
(24:49):
I'm going to be parenting withmy friends, not like selling
widgets in my parents' businessand you're struggling with them.
Then it does bring awareness oflike, what are stories,
patterns, subconscious beliefsthat we need to work on, to
(25:11):
figure that, to heal from that.
The other part that I want toanswer to this is it's possible
that it's not just that they'resales.
They're struggling with salesbecause they're afraid of it,
but they could actually beselling the wrong thing.
This is something I have seenlike over and over and over a
really common example not justcommon, but a specific one that
(25:34):
like is burnt into my memory,and this isn't just based on
your type.
I did a reading and worked witha projector who was trying to
build a coaching businessforever and I mean in minutes
I'm like you're not supposed tobe a coach, you're supposed to
be a speaker, an author, likeall of the things, and she's
like, thank god, um.
Or I've worked with someone whowas legit, her incarnation cross
(25:57):
, which is your life purpose inhuman design is to be a healer
and she was trying to sell likethose MMR affiliate, like those
pre--made courses that you'rejust like putting your own label
on, like trying to sell someoneelse's thing that had nothing
to do with healing, and likethat all too often is happening
(26:18):
where people are trying to sellsomething that is not, or build
a business around something thatis not actually what they want
to do, and they've seen like, ohwell, I see other people being
successful doing this, so Ishould right.
Like I see all these millionairecoaches on Instagram or these
like affiliate people like, oh,just post content and get enough
(26:42):
likes and you're going to bemaking money, but as soulful
entrepreneurs, as people whogenuinely want to make the world
a better place, your business,however you're using it as a
vehicle for that, whether youare or aren't like, your soul is
going to want to go in thatdirection.
So let's just get on that pathand go with the flow instead of
(27:05):
trying to cut through it or workagainst it, because everyone
that I've ever done this with isso much happier and their
business is so much moresuccessful when we clear out the
old gunk of like.
You don't have to do the thingsthat you don't want to do, even
if you see other people beingsuccessful at it.
Amanda (27:22):
Yes, yeah, oh man.
I've had to learn this the hardway so many times, not just
with my sales and my offers, butalso marketing, like everything
.
Like I remember creating thisoffer because this is what
somebody told me I should do,and I put this whole thing
together that took me months tocreate, and then I launched it
(27:43):
and it was crickets, I'm like.
And then I tried it again, andthen nothing.
And I was like what is wrong.
And then the more I reflected,I'm like, and then I tried it
again, and then nothing, and Iwas like what is wrong.
And then the more I reflectedon, I'm like oh, cause, I don't
want to teach this.
This isn't an alignment with me, yeah, and then same with sales
.
And then what about withmarketing?
So a lot of like, uh, a lot ofthings that I hear.
It's okay.
(28:04):
What do I need to do to focuson growing my business?
And there's so many differentstrategies out there.
So we have social media, right.
We have Instagram, we haveTikTok, and then we also have
email marketing.
We have networking locally,like you and I are doing right
now, and that's how we got tomeet and which was really cool.
I mean, there's endless amountsof strategies.
(28:24):
So can you touch on that alittle bit for the entrepreneur
who is maybe struggling withtheir marketing strategy that's
not getting them enough leads orconversions, and and what they
could do and or how human designcould help them in that space?
Anna (28:42):
Yes, I have so much I could talk about with this and
two things.
I keep saying two things.
Maybe it's just like somethingin my design, that's that, but
there are actually indicators inyour human design chart of the
best places for you to market,the best way for you to show up
(29:03):
it.
Even there are some things thatwill tell you that you will
perform better in person thanyou would online.
Like that is a real thing.
So I just want to put that likehigh level thought out there,
because when we are strugglingwith our marketing, it's first
of all that we don't actually, Ithink, understand the point of
marketing, which is to create aconscious awareness of your
(29:26):
ideal client, that you are thesolution for the problem or
desire that they have.
Amanda (29:31):
Exactly Write that shit down, pause, rewind, repeat Boom
.
Anna (29:40):
Because when you're thinking that the whole point of
marketing is to get a sale, youmiss the actual reason that
marketing exists.
It's to put on display thesolution, the desire and the way
that you do it for the rightperson.
And in human design it evengets as specific as telling you
(30:02):
what type of person you shouldbe marketing to, not even should
like I don't like to use thatword, but it's like this type of
person is going to be attractedto you.
And so when you know that youknow how to speak to them, you
know what they're looking to youfor.
When you know what who they areto them, you know what they're
looking to you for.
When you know what, who theyare.
(30:23):
And I'll actually give like areally tangible tip and go
through specifically your roles.
So in human design, our profilenumbers which mine I'm a five,
two, amanda is a two, fourthere's 12 different variations,
like one, threes, three, fives,six, threes there's.
The numbers are from one to sixand it's a fraction, and the
first number is your, thisconscious identity.
(30:46):
That is the role you are hereto play, that other people see
that from you and are seekingyou out at an energetic level
for whatever that numberrepresents, and I will share,
like on the podcast here, whatthose are.
Yes, but the second number isyour unconscious identity.
It's what you do for you inorder to then be the best
(31:10):
version of that consciousidentity for others.
And so, from a marketingperspective, like I see this I
really want to call it mistakeor just misalignment all the
time because people are like Ishould have webinars, because I
see all these people havingwebinars and I'm like, well,
unless you've got the teacherarchetype and or like there's a
(31:32):
couple out there, but like ifyou're meant to very
experientially market yourwebinars are falling flat.
And that is something that isjust like clear for me to see
with the depth of experiencethat I have in human design and
and in business.
But it's the work that I'mdoing to put out there for
people to have this awareness,because the more successful
(31:56):
entrepreneurs are especiallysoulful, spiritual, like if
you're here to make the world abetter place.
The best quote I ever heard wasthe more money you put in the
hands of good people, the moregood will be done in the world.
And like that is the underlyingroot of my mission to help the
good people make the world abetter place.
Amanda (32:16):
That's beautiful.
Anna (32:18):
So let's dive into this marketing like what roles we're
here to play, and they will feelnatural and easy and you're
going to be like I love this andlet's actually lean into that
because people are looking toyou for it.
So, instead of like continuingto guess of how you're meant to
show up, how you're meant tobring this conscious awareness
(32:38):
to people, let's just take theguesswork out of it and get to
helping people.
Amanda (32:43):
Yeah, yes, amen Bam.
Anna (32:47):
So the lines one through six and I'm talking about this
specifically from this like afirst part of your fraction,
this identity that other peopleare seeking from you.
So pull up your human designchart.
If you don't have one, you cango to my site.
I have this like verycomprehensive, free one you can
get atwwwspiritualbusinessincubatorcom
(33:10):
forward slash HD chart.
So not all charts give you allof the details of your human
design.
Some of them cut out piecesbecause they're like oh, this
isn't as popular or as known,and and the tool that I use I
was like check them all.
You need to know everything,even if you don't know in depth
at all, but to have access to itI think is important.
(33:31):
And so when you look at yourprofile numbers that first one,
and they're going to be onethrough six, whatever yours is,
if your first number is a onethis is traditionally known as
the researcher, the investigator, like this is all about
gathering knowledge andsynthesizing knowledge.
So what people are looking toyou for is actually knowledge
(33:56):
and information that they didn'thave nor want to gather on
their own.
And so think about that.
Like you, you're out there, youlove researching, like so many
of the one lines that I'veworked with.
They're like I love takingcourses and I keep being told
I'm supposed to stop takingcourses and stop like getting
certifications and I'm like, andhow does your soul feel about
(34:16):
that?
Because they want it.
But what happens then?
When they serve people, theyhave this depth of knowledge and
so many areas that they cansynthesize and when you have a
question or a need, they havethe exact answer based on the
knowledge that they havegathered that you need and you
don't have to go research allthe things because they did that
(34:36):
for you.
The two lines, which isinteresting because it's got
this like dual name of thehermit and the natural genius.
But what's unique about twolines is every two line has
different natural gifts andwhat's the most important for a
two line is, first of all, torecognize those gifts in
(34:59):
themselves and then yourmarketing is to actually let
people watch you do that.
So I'm working with a woman whohas this.
She's also a two, four and heruh, she does like physical work,
massage, reiki with people andlike lots of like healing
modalities, hands-on, and whenshe goes and does workshops or
(35:21):
experiences for people and letsthem watch her work, she gets
clients off of that over andover and over.
But when she tries to post onsocial media explaining what she
does, it's crickets, becauseshe's made to be like actually
witnessed doing the thing thatshe loves to do and is naturally
good at the three lines.
(35:43):
These are our explorers, ourexperimenters.
So think about, like thescientist who has tried all of
the different experiments andthey're not afraid of failure.
They love to like see whathappens if you, you know, add
another drop of food coloring ofthis like I feel like that's be
me.
So that ability, that desire toexperiment things means you're
(36:09):
also not not afraid less afraidof failure.
Yeah, so people are oftenseeking support from a three
line to do something, not learnsomething, to do something that
they have never done before, orafraid of doing, or whatever
that looks like.
So, from a marketingperspective, some sort of
(36:32):
hands-on doing experience versusa teaching at experience is
going to significantly improveyour, not only your marketing,
but attracting the right peopleto you, because they want to do
the hands-on things.
They don't want to just learn.
Then the four lines they'recommunity builders, connectors.
It's all about the tribe andbuilding meaningful
(36:55):
relationships.
So when you're out therethinking of, like, how do I
market myself If I'm here tobuild community?
Literally just go make friendswith everyone and talk about
what you, what you're doing, andby actually genuinely building
relationships, there's more tothere's more of this for
everyone.
It's like when you build thosenatural relationships, people
(37:17):
are going to refer, whether thatyou are, whether they're coming
to work with you, or they'rereferring people to you because
they actually know you and trustyou and, like, have that deep
relationship with you, and thatmatters more than whatever you
are.
Amanda (37:33):
I have definitely noticed that's been me.
This last year I used to havereally bad social anxiety.
So me and networking no, it wasnever in the picture in the
prior businesses.
But now I've noticed most of myclients come from that
community, comes from the wordof mouth.
So that's been reallyinteresting.
You're saying that.
Yeah.
Anna (37:52):
And then five lines.
This is my my first part of myprofile.
We are the practical problemsolvers and the heretics.
So, like when problems have notbeen solved for a long time or
there's really outdatedsolutions, the five lines will
come in and give you not only apractical way to solve the
(38:14):
problem, but a way that maybe noone has thought of before.
And if you are that five lineand you're trying to figure out
how do you do this in yourmarketing, just go out there and
start like solving people'sproblems right.
However, you're doing that like.
Think of a specific problemyou've had multiple clients ask
you about.
This is case studies.
(38:35):
This is like actually tangiblypractically showing people the
pieces of the solution wherethey were before, where they are
after and the path that youtook them through.
Amanda (38:47):
Okay, could they be multiple?
Could like multiple numbers, orthey just get one number that,
like they're most dominant in.
Anna (38:55):
So you would have a most dominant number is going to be
that first number of thefraction.
So for you it's the two.
Um, the four line supports yourtwo line because you're putting
yourself in community and thatmatters.
When you put yourself in theright community and then you
show them the natural gifts thatyou have, it's a match, whereas
(39:17):
I'm a five, two, two, eventhinking about that differently.
When I actually hermit in andsee myself and like, open up my
channel and really get to likewhat is the gift that I'm being
called to share right now?
And then go I'm like how do Iuse this gift to solve people's
problems or whatever that lookslike for anyone who's a five
(39:39):
line, then they're going to seelike, oh, I channeled this idea
for a business incubator,spiritual business incubator,
even though as an MBA I'veworked in regular business
incubators.
But I could see the missinglink with what the regular
business world was offering andwhat spiritual entrepreneurs,
soulful entrepreneurs, wereneeding with all of these things
(40:02):
human design, astrology, all ofthat and then the six lines.
So this is the last of the like, the one through six, on a
profile number in human design.
These are our.
When I say role model like youare not here to like, give ideas
.
You're here to literally bewitnessed in doing the thing
(40:25):
that you, your experiences, your, you know.
If you've done something likeyou were an executive and now
you're wanting to like, coachexecutives or let's just say
you're wanting to coach it wouldmake sense that you would
actually be coaching executivesor people who have done
something similar to you ordesire to do what you want to do
(40:45):
, versus like this two line thatyou have.
People are watching andexperiencing what you're doing
and that can benefit from it.
But you can help all sorts ofdifferent people in different
ways with that, because they'renot looking to learn the thing
from you ways with that, becausethey're not looking to learn
the thing from you.
Perhaps they're learning,wanting to experience, witness,
(41:08):
be in that versus a six line theperson who you are here to
serve from a marketingperspective.
They want what you have, theywant to be who you are, and so
talk about yourself, talk aboutyour experiences, like share
about that.
And you know we could have awhole episode only on marketing
and I think, if I'm going togive like a takeaway, like
(41:30):
there's other parts of yourhuman design that influence your
marketing, all of the differentcomponents, I actually write
about them in the book that I'mreleasing in the fall with human
design class.
So there's more.
There's more than this episode,so keep an eye out for that.
But the point is that when youare really clear on who you are
(41:52):
and how you're meant to serveand you showcase that in an
aligned way, the people who aremeant to work with you will be
attracted to you.
Like music, North and Southpole of a magnet.
Human design is rooted inquantum physics, like energetics
, all of these different things.
So what we have to allowourselves to believe in this is
(42:15):
that people actually want whatyou have to offer, not just from
a business perspective, butfrom this like deeper, soulful
perspective, and in this worldthat I do from a human design
perspective.
Amanda (42:27):
I can see it on the chart.
That's wow.
I mean, this was so much moreinformation than I ever thought
we would really get into.
So thank you for sharing yourknowledge and expertise with us.
Clearly you are passionateabout this work and really
fucking good at it.
So if anybody wants to checkout Anna's stuff Anna, where can
(42:50):
people find you?
What's the best way to connectwith you?
Anna (42:53):
So if you're on Instagram or LinkedIn is where I primarily
hang out.
My handle is I am Anna Nicholsand love to connect and check
out the podcast, design andalign your business.
Amanda (43:05):
Oh yeah, definitely check that out the podcast and
go watch our or listen.
Wait, can they watch it as well?
Uh, soon.
Okay, cool, cool, cool, cool,Awesome.
Well, hello everybody.
Thank you for coming and Anna,thank you so much for joining us
today.
This was extra, extra special.
(43:25):
Definitely check out herbeautiful free quiz right On
looking at their human designand kind of getting like a
little intro to it.
That's right.
Anna (43:37):
So it's your like free human design chart If you
haven't pulled one, or if youdon't know if you the one you
have has all of the fields.
Like this is as every singlecomponent you can get to learn
your basic human design chart.
Amanda (43:51):
Amazing.
And how do you work with people?
Do you work with peopleone-on-one?
Tell us a little bit more aboutyour offerings.
Anna (44:00):
Sure, I actually have a few different things, an
in-depth report.
So, beyond that basic chart, Iactually have started rewriting
all of human design through thelens of entrepreneurship.
So that's something that youcan get if you just want to,
like scratch, go a littlefarther than the surface but are
still in exploratory phase.
I do some human design forbusiness readings.
(44:22):
So really, when someone justtells you like oh, here's your
energy, here's this, I'mapproaching it from the context
of a business plan and sayinglike here's your mission, here's
your ideal client, here's thebest structure for your business
, here's the best sales ormarketing, and I do that in
individual readings and go verydeep into that in my signature
(44:43):
process called the alignedbusiness blueprint, where I
actually help facilitate writinga strategic business plan for
people based on their humandesign.
Amanda (44:52):
Well, cool, okay, amazing.
Well, we'll be sure to leaveeverything below for you all.
Definitely go check out Anna,give her a follow on LinkedIn
and the gram, and thank you onceagain, girl, it's so good to
see you again, and she's movingto Denver.
So, yeah, we'll be a little bitcloser to each other still a
(45:15):
little bit far, but closer thanGrand Junction.
So, yay, all right, everybody,thanks for joining us today.
Have a beautiful day.
We'll see you on the next one.
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