Beehive Buzz: Cannabis in the Heart of Utah

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I'm Brandon. And I'm Jesse, we're cannabis
school. Having cannabis infused
conversations. With everyday people.
Cannabis companies. Celebrities.
And your mom? Welcome to the sesh.
This is Rainbow Sherbert 11 because it was the 11th seed
they feed out haunted. Nice.
This comes from the breeder. This is DEO, Deep East Oakland,

(00:25):
and it went to Wizard Trees and then it got its hands to the
California market and then it made its way to us.
Do most of your genetics come from California?
Yeah, or we do them, you know. That's cool.
But this, I mean like this is probably my favorite.
I don't know if you can see that, but it has amazing

(00:47):
structure, great nose. Like if you smell this, smell
the whole bag, it'll it's very like bubble gummy, very bubble
gummy, very gassy. Man, that's got such a very such
an unusual sentence. There's some, there's some Rs
elevens that are that are more gassy cut that's going around.

(01:07):
This is more. Candy but.
Then start the bag. Yeah, it's super gas.
Yes, it is super. Nice.
So this, I mean, normally, normally all these strains
stink, go in a buzz bag, Yeah. If it doesn't match, say like
potency, if it's like this one came in at 20, OK.
And most people are like 20 but it's like on number doesn't

(01:30):
fucking matter. Yeah, exactly.
So cougar piss came in, was it? Cougar piss.
Yeah, it was way. Lower like 19.
And yet that experience was, it was amazing.
We actually talked about like, Ithink this might be our favorite
strain. Yeah, like, true, this is our
favorite strain because it was so uplifting, but at the same
time just awesome. It just matches the mood, Yeah,

(01:52):
can't go wrong with it. I mean, I definitely couldn't.
For for, I mean a $45.00 eight, that's, that's.
Fucking awesome. So how it works is if it doesn't
hit a certain potency threshold or a certain quality assurance,
then it will go in a beeline bag.
Every batch that we've been putting out, it should be in a
buzz bag. It's just the numbers came in a
little bit lower. Yeah, but it has nothing to do

(02:14):
with quality. So I've been, I've been
consuming where the beeline stuff on these last few runs.
Yeah, we were pretty impressed, like several of them I think
were the beeline ones and. Yeah, they were lemon.
Sure. Again, that was one that we
normally test super high. Yeah, 2728%.
This the first time, a lot of these strands, the first time
they're in a case smell that. So you like the flour mill

(02:36):
because it supposedly doesn't tear apart the terp like the
Tritons and stuff? Just like a lot of the other.
Grass flour mill. Flour mill's supposed to mill
the flour. So you notice there's no,
there's no teeth. It just mills it through a
certain size screen and then they have different size screens
depending on what you're. So it doesn't have a keef.
Oh, it doesn't. Have a screen it does and

(02:57):
there's a ton of keef at the bottom.
Interesting. Yeah, you.
Can see that but you notice how the difference the bag smelled
and then when you grind stuff up.
Oh, it opens up and has a full different nose.
So there's there's two differentschools of thought.
People want that shit to be super loud when you open a bag,
which I always do. But that also means that a lot
of the terps of off gas and they're relatively volatile.

(03:18):
So I want my I want to be able to tell what it is when I open
the bag. And then when I grind it up like
this, then it's super loud. Yeah.
But otherwise, if it's super loud in the bag, it may have
been sitting there for a little bit.
So when you grind it up, it might not be as potent.
Yeah. I will say I've been quite
surprised. I think you're spot on that the

(03:40):
glass doesn't preserve the seal or the quality quite as well
because I mean it's also different growers but I've
compared dragonflies cause I've got new flowers from them
recently compared to the. Stuff.
What did you try? I just said like I always like
seeing. BlackBerry Spice again over
there. I've really enjoyed that one.
I snagged Mango Mentality as well.

(04:01):
I have yet to break into that one.
It was just the they don't have many new things out on their
shelves and. Dude, it's a, it's a here's the
thing, fucking haters will always be like, man, we need new
weed. It's a fine line of like getting
the new stuff and getting stuff that hits and stuff that people
like because we'll you'll spend a ton of time and energy on a

(04:23):
pheno hunt or on a breeding project only for it to not hit.
Yeah, not be what you hoped for it, yeah.
Or if people, you know, you growone strain that really hits,
yeah, and you'll stick with it. And then sometimes the patients
will, they're become kind of immune to that profile.
Yeah. Well, I find that if I use one

(04:45):
strain consistently, it becomes way less effective within a
shorter period of time where I'mhaving to use way more of this
exact same product to experiencethe same experience I was two
weeks ago. You know, so I've always found
having more diversity in my stash box has made it way more
effective in even handling that because I can have one strain

(05:07):
that I feel brand new euphoric experiences on and then switch
to another strain, get that exact same thing, switch back,
get that exact same thing like. When was the last time you got
that new like wow I haven't tasted this or tried this like.
Oh, Cougar. Piss, cougar piss.
Cougar piss like we've had. Cheetah piss, we've done.
Unicorn piss we've done. Cat piss we've.

(05:31):
Done. We've had quite a fit.
We did pirate piss. Yeah, we've had quite a few
variants within there. We got pirate piss from
somewhere in Oregon I believe. OK, it's.
Yeah. And it was.
It was good. But this?
Our cheetah piss came from California.
This. Strange, this one was.
Awesome. You know a lot of it.
You'll have the same genetic, two different growers, two
different environments. 2. Different mindsets of the person

(05:53):
doing it and you get a complete different, two different cures,
two different packaging. You get a jar versus a Mylar.
We had a little stint where our Mylar production didn't go so
well. Yeah.
You were telling us any, if you ever see a flat bag, just be
like, yo, can I get a different bag?
Yeah. But we, we do a better job of QA
and you see how all these are going to have yeah, protection

(06:13):
in there. Well, that's what I was trying
to say. I got sidetracked and totally
distracted. The whole thing was theirs is in
a jar and I tried that. But then even some of their
newer buds, I was pulling it out, it still felt drier and I'm
pulling your stuff out of the bags and it fills it.
Every single one. Where I've got some stuff, we
got stuff that's 6-8 months old that's still sticky.

(06:35):
Yeah, it reminds me of California, bud.
That's what I appreciate about it.
That's what our whole team set out to do is like that's that's
where we all cut our teeth. And that was really the
differentiator is there's not many people that either have a
pallet or or an or understand kind of what the solid role.

(06:56):
So I like king size slims a little bit better.
You'll notice it has a little bit of a smaller cherry.
Yeah, Burns a little easier, man.
You massively rolled that that, but yeah, so that's.
The Rs 11. So if you notice you like it,
it's a whole lot going on in your mouth.
Oh yeah, there's a lot of like, it's like a sweet, sweet.
Sharp. It coats your mouth and then

(07:17):
you're like, well, there's a little bit of gas that comes in
there too. So this used to be my all day
every day. Really.
Yeah, this strain or just wrong?No.
RS11. It's it's so tight, it'll stay
for a while. Rs. 11 is it is an OZ kush,
which is OG kush crossing the Skittles, so anytime you see the
Z is going to be those Z Skittles are good so O ZK very.

(07:39):
Sweet smell too. Not very pretty, not very easy
to grow, but but OZKA, lot of good people, Cali X did OZKA lot
of people took that and then they bred it to a pink guava,
which is where you get a lot of the yeah freeness from.

(07:59):
So you grew up in Utah, right? I was born in New Jersey.
Jersey and then. I moved here in 96 ish, 95 maybe
94 quite a while you still. Speak Farsi.
That's cool. Yep, got a lot of family.
Where? Where?
Where's your family originally from?
So my family's from Iran, OK. And then, you know, I'm going to

(08:21):
do some virus also. And then there was a revolution
and they all moved. So I was born in New Jersey, my
brother was born in New Jersey. And then we moved, moved out
here. And then, you know, new place.
I was playing paintball competitively, so I moved to San
Diego. What gun did you run?

(08:42):
There was a lot like depending on.
What got you into that? Got me into paintball.
I think it was my brother's birthday party.
I wasn't old enough to go. He had to be 12 to go to.
There's a place called PaintballPlanet.
And then so I couldn't, I wasn'told enough to go.
And then when I was old enough, I went.
And then my parents were really hesitant to like, it's not the

(09:05):
most classy demographic. What?
Kind of similar. To our industry, so you had to
break a lot of stigmas and then you might be still wrong.
You know, that was my outlet in middle school, high school,
after high school let me really challenge myself, meet a lot of
people, travel the world. So I learned a lot about oh so.

(09:27):
You got competition pinball? Yeah.
Yeah, I was traveling and playing in Europe and Australia,
and it's the same playbook. Like there, there's no cannabis
or a sport or a, a subculture. Like there's a culture in it.
Yeah. And so you got to really
understand it, eat it, breathe it, sleep it and then see how

(09:47):
you scale it, you know, and thenwatching how paintball, you
know, it's the same stuff from the US.
People in Australia want, peoplein California want.
So how do you set up the infrastructure, the
distribution? Canada's is different.
You can't ship it. You have to work with people to
get genetics out there. So that's kind of the the two
point O playbook. A lot of the legacy players are

(10:09):
doing is they're we're looking at global exports, global
imports and and that quality is going to be very different than
like this. This is more small batch that's
going to be more commercialized,yeah.
When was the last time he paintballed?
That was a. While I have some gear time.
I mean, is that typically what takes it or did you just shift
focus on to something else? No.

(10:29):
When I was doing that, I mean, that lets you travel the world.
You don't really get to stack money.
You don't get to, really. You just go.
Yeah, you like, it's not really a job.
It was a job, but not at that level.
I was. It's an.
Experience. Yeah.
And so while I'm in college, I could do that.
And then at the time I was very like, sick with some stomach
stuff. So yeah.

(10:49):
Tell us about that. That kind of helped pave the way
for cannabis. I played, I was playing
paintball for a Dutch team team in Amsterdam.
So that's, I mean, that's how I learned how to were.
You in the cannabis thing when you were out there?
No, I cut my teeth out there in paintball and then just kind of
watched kind of people I played with, they'd been in the
cannabis industry for a long time, growing, selling, doing

(11:13):
the whole thing. Wasn't till I got really sick
and I was in San Diego and then I moved back home when what was?
The illness, it's called. Ulcerative colitis.
It's like Crohn's disease. So what?
Does that do to? You you get a lot of stomach
cramps. You can't like you lose a lot of
blood. Your body attacks itself.
It's an autoimmune situation. And then also too with your ash,

(11:38):
you want your ash to be white. Yeah.
Not black and yeah, and. Then and then any ring exactly.
What I was I message you, I'm like that's where you can tell
any. Of the the ring behind that
resin, that's usually a good sign on how like terpy or how
oily your your flower is. Yeah.
I was noticing the resin line creeping in.
I was like, oh, I love that. And you don't have to the good.

(11:58):
Thing with Rs is it's not going to get you it's not going to get
you too high like Linolul is is a dominant terp.
It's always found in like OG. Lot of good hybrids just hits
you behind the eyes. Yeah, you got.
Limonene. You got Mercine, you got some
Humiline, is it? Really clear headed strain,
yeah, super yeah so. Like if you, if you guys ever

(12:19):
smoke OG, Yeah, this is this gives you the high of OG with
the flavor of the candy that everybody is pursuing now Do
you? Like a lot of the candy flavors
that are, yes, I like them. All dude, I like it all like
I've been my era. What was your like?
What was your guys's era of cannabis like?
What did you, what would you, what'd you come on to?

(12:39):
So. My very first train I tried was
Granddaddy Purple and then afterthat he's old.
GDP is old school, yeah. I that was about.
That was big in like 2000, 2008,910.
Yeah, it was. 2008 Yeah. And then I took a very large
hiatus from green stuff the day my oldest was born, because at

(13:01):
that time it wasn't legal. I knew absolutely nothing about
it. And to me, it was a social thing
I did every few months with friends.
And I was like, yeah, that's notworth going to jail for.
I don't want to chance it. So I stopped consuming it to.
O8O9 you go to jail for this? Amount of agreement.
So it was like I just I figured I'd just stay away from that.
It's not worth it and so I didn't touch it until years

(13:24):
later had a motorcycle accident and need to go back into like
actually learned more about it and was like Oh well I don't
have to use a 10s unit and drinkmyself to sleep every night and.
Yeah, and I mean GDP is also really good body high.
It's a good SO. After that I started going to
Colorado and Colorado was going through their start, so I had
all the Ogs. It was probably. 20101112, yeah.

(13:47):
So I got like the Afghani Kush. Oh geez, I got blueberry.
I got like green crack. I've done.
So you've got. Some legacy strains, yeah.
I've had quite a few legacy, surprisingly.
There's still some that I would love to find, but.
It's I'd have. To go look at the list, it's
been so long and I have to see like because I know I've smoked

(14:09):
several hundreds of strains likeI know there's so many more than
that out there for sure, but I. Mean you're and there's more
being made, yeah. Constantly.
What about you? I came in about 2016, right
after my last was born. What?
What strains and and like we're big in the scene for you then.

(14:29):
The one. So I got everything from Brandon
at the time. I mean, I, I was doing carts at
first, 'cause it's allegedly, Allegedly, yeah.
Allegedly, I would be driving toColorado and allegedly picking
something up and bringing stuff out to use medicine.
Yeah. He, he was just like, man,
you're just 'cause I was, I was overweight, super stressed out
in sales and stuff. Yeah, I'm.

(14:51):
Like drinking a lot. I mean I.
Should do the Colorado we'd seenwas great.
A lot of people shit on Coloradofor it being dry or not exotic
but but a couple really good growers did a really good job
out there. They still do.
I would. Still find like yeah it is a a
drier climate and most of them don't use humidity control
packets and stuff with their ownproducts.

(15:11):
Yes, but if you're growing indoors, you're manipulating the
environment, you should be able to replicate.
Yeah, that. Yeah, exactly.
And. So it's.
And we have a lot of people's. Weed is dry so I.
Just don't know how good of carethey took to some of those and
some were higher level and you'dget that.
But I noticed a drier quality onmajority of the stuff that came

(15:32):
through Colorado. But I still found there was a
lot of good experiences in the flower, a lot of good strains
still, OG ones that were like land Ray strains that don't like
I haven't seen in 10 years now. Yeah.
So I still appreciated that. And compared to other bud that I
was finding out here, you know, it was way better.

(15:55):
Market out here back then was rough.
Oh. Yeah.
That's where some people really cut their teeth and was like,
like, I, I was fortunate enough that when I got sick, like, I
was like, I need to find the highest quality and the most.
Yeah. And so when I started, I started
on Hydra, I didn't even have to ever deal with greenhouse,
Mexican brick, weed seeds and stems, Canadian beasters, none

(16:18):
of that I. Remember schwag back in the day
when I first got into it? That was as with some friends
and it was after we'd gotten theGranddaddy Purple and that
little 8th was like 60 bucks. I was like, that's quite a bit
for this little tiny bag. And so I was asking them like,
well, how can we get more? What is it?
And they're like, oh, we get this bag of Schwagen.
I'm like, what the fuck is that?Like, oh, it's just more, but it
has some some like sticks or that in it.

(16:41):
I'm like, well, that sounds shitty, but we bought a bag of
it and it was probably like 1/4 of an ounce for 50 bucks.
And that you kind of get. What you pay for though 100.
Percent I had a shitty experience like stickers here
you can too is. Is it's not just that it's like
I'm a big believer of like consciously know what you're
consuming, yes. So if you're growing something

(17:04):
is your person you're sourcing it from, are they mindful?
Are they conscious dealers? Are they?
Everything are they? Going to spray eagle 20 on it to
to kill some some mites. Are they have bad room?
Are they just going to blast it in oil, fill vape carts, put on
a truck, send it to Utah and then now you're just freebasing
myclobutanol? Like this is how a lot of these

(17:27):
shitty products. There's a lot of things out here
in the on the market have have come.
So that's why it's good that there's a regulated market now
where you get everything that's tested and and, but dude, 2016,
I'm trying to think of what Yeah.
What strains were banging in 2016.
Well. For me it was, I mean the ones
that I really enjoyed was Limoncello was a great strain

(17:48):
and I've always been an OG diesel kind of guy.
Yeah, Northern Lights. Northern Lights.
These aren't as mainstream. Those are more like old school,
yeah. You know, but that time that was
that was like, honestly, it was.And he was in a different area
era too, because when I was getting into we're we're related
by marriage. So.
He's married to my cousin. OK.

(18:10):
And fuck, I just lost what I wasthinking.
No, I didn't I I honestly, the way that you guys talk about
like you guys were in it during where you could get really
shitty weed. Like I honestly feel like I'm
talking to boomers about my cellphone, right, because it's just
like I don't know anything otherthan amazing.

(18:31):
I truly don't. He only.
Has had dispensary or like yeah.I'm with you.
Like when I like that, my whole,my whole this is the same.
Like I have better weed than everybody.
Yeah, that's yeah, the whole thing.
Facts that for me, I mean, I dabbled I'm.
Going to crack open. This is the plantain.
This is a honey banana, Wilson. Cool that.

(18:52):
Was the one I was really. Curious, did you get this?
Is high in pining which will give you some energy.
It. Won't give you massive erection.
It might give you paranoia. It's got some because you have.
A massive erection. It's like, oh, can anybody see
this? So of the honey banana, we had
maybe two or three phenos we kept cool.

(19:12):
One's the Buzz and Anna, the other one's a plantain, and then
the other one is just I really. Like the smell from this the
entire time it's been dude the. Rs is, I mean it's, it's a
banger. It's connect on.
Give you a huge compliment. This is the best.
Yes. Like rolling joint I think I've
ever had aside from a king palm which is already pre done.

(19:33):
You just fill it. Oh my, this is tasted fantastic
the whole time, even down to theend like I've been I've.
Been impressed with press quality.
Man that's the litmus test is also the relight like man you.
Got to smell this if. You relight it.
It's against my religion to relight.
But yeah, if you do, does it still have its flavour and you
still do everything well? Holy shit.

(19:56):
And they do that. Thing smells so good this.
Is Plantain to you guys? This is one of the ones that I
was so excited for when we went to Beehive and we saw it in
their pharmacy if you guys haven't checked out.
This episode is with Bijon over at Beehive Pharmacy in Utah, and
we've got one in wait. We didn't.
Do intros now? One in Brigham City and one in

(20:18):
Brigham City. So.
Oh my gosh, dude, this smells delicious.
I am. Yeah.
It's. Really nice, I really liked it.
This has been very I I could actually go for some paranoia
right now. You know what?
Are you going to live forever tofind out?
How? Honestly, I don't know the last
time that I've felt paranoid while smoking.

(20:41):
You know what? You guys ever?
Tell me, how do you do with Jackor any of the terpenol?
Oh, I love Jack. I I've.
Not. No, my first ones.
I just thought about it. Han Solo Burger.
OK. That's that from flower shop,
right? No, I got a Colorado.
Yeah, it was a Colorado at Willie Nelson's reserve, which,
you know, forewarning usually most.

(21:01):
Most celebrity brands don't, yeah.
They suck, yeah. They're paying for the name,
yeah. Oh, I like The Cave.
I like the yeah. Always bounce beautiful instead
of crunch, right? And I'll smell that ground up.
Remember we talked to Apple. Yeah, but.
It's like it's the density and. Density.
Density will vary based on on how it's grown on the lights.

(21:26):
LE DS Yeah. I learned actually about that.
I just had a call with a guy from a lighting company and he's
been in lighting for 40 years. And he was talking about like
the spectrums and what ones affect density and trichomes
like each one and how it affectslike so differently and like the
percentage of increase and they actually have.

(21:46):
That's so fucking. Specific lights that are LED
that have a like double the lifespan of the other ones that
are usually on the market. LEDs are usually the ones people
are going to HPS. It's high pressure sodium.
Yeah, those those are for the cost of replacing your bulbs and
everything else. You can buy a new fixture with a
warranty, yeah. So.

(22:07):
LE DS typically are better. They don't put off heat as much.
It's yeah. It's just mostly on the
hardware, like the electrical components that are putting out
heat and it's. Well the lights will put out
heat and then your AC works a little bit harder and then when
you water your plants it's they perspire.
So it's a constant like. Humidity and yeah, it's a an

(22:27):
interesting cycle that you balance finally to products at
the end, correct? My team does, Don and Gary and
Andrew, they they do a great jobup there.
I don't, I don't pretend like I know how to grow weed.
I just understand enough to likego through and have.
You ever tried? Yeah, yeah.

(22:48):
It's just not. I know what I'm going to.
I'm better at selling weed, yeah, than I am growing up.
So you. Know I got to say I mean for I
mean and no, no shade to anybodyelse, but you've got a lot of
both worlds that is really difficult to be able to manage
within cannabis well and those are to be able to match the
culture and the business side you're thinking very I mean just

(23:10):
hearing you talk about that, that's not a typical thing you
hear about cannabis companies talking like they.
Don't think. That way.
So I would say our team is very unique in the sense that we have
a lot of legacy experience, but I also have business partners
that have. Very smart new.
Worlds and like outside of cannabis businesses that help us

(23:33):
and help me learn and understandhow to navigate things that's.
Awesome. So it's it's important because
you know, there's things I didn't know how to navigate tax
strategies because you can't deduct anything besides the cost
of goods sold, which what that means is normal businesses, you
can write off your rent, your labor.

(23:54):
All sorts of yeah, everything. Else in our business you can't.
Yeah, it's a different world with cannabis and taxes.
And you know, in an unregulated cannabis market, you don't deal
with taxes, you don't deal with things like that.
So but it's also too like, like I use this analogy all the time
as understanding your customer. You know, like I'm, I am a
patient first and then I'm also a business owner.

(24:15):
So I try to weigh out both options, like is this going to
be good for the program, good for patients?
Is it good for Beehive? Is it good for my business
partners, my shareholders, my employees, our patients.
So we always just try to go backand forth.
And you go into that same mentality and choosing other
products that are local to be able to be sold in your stores,

(24:36):
correct? Correct.
I think it's important to be intentional.
You know, if you don't, if you just did everything everybody
else did, then what? Why you're no how does that?
Intent fall into say like beehives structure.
Structure just in our is our business or do you like?
How, how everything flows. How do you incorporate that

(24:57):
intent that you bring into it with everything you guys do?
I mean, we're a small company I think across and we have around
50 to 60. Yeah, so not super.
Cultivation between the two stores and we have a small team
that we see each other every dayso there's not a lot of big

(25:20):
disconnects you know we're learning we learn as we go we're
doing this five years here so I think it's just our our
intention is do do good help others you know follow like
basic 4 agreements and you know you see in in our space not
everybody aligns so hopefully wecan all come together in a

(25:41):
common goal but. It'd be beautiful to see.
So was Amsterdam your introduction into cannabis then?
Indirectly, you know, I kind of understood the, the, the game
and the the plant and logistics and everything from did you?
Understand the benefits of the plant at that no.
At that point I didn't really partake.
I was pretty much straight edge at that point.

(26:02):
When? Were you first injured?
Like what was your introduction into that?
So like. My real introduction.
So I got sick when I was 12 and then it came back really bad
when I was 18. And then at that point I
remember I was in San Diego justabout to come back.
It's like right before I startedmy treatments and my my

(26:25):
paintball friends and my ex-girlfriend at the time.
Like like there's like a weed shop in San Diego or whatever.
So I got some weed and definitely helped.
Then I get here and I start my treatments and I mean, I
literally spent like four monthsfrom really never consuming to

(26:46):
consuming, you know, over an eighth a day just as needed to
manage my symptoms and my pain. Then you know, then I went into
how. Is that with your family?
Were they pretty accepting of that when you first started?
Did they know? I don't.
Think my mom knew for a little bit and then she knew and then

(27:07):
she didn't care and then she waslike let me start a smoke inside
so oh how nice just. Once you realized what it did
and yeah, how it helped you, yeah.
And then? It was like, and then it was
like winter time, Yeah. What do you guys think of the
plantain? It's.
Delicious. I'm excited to see what changes.
Yeah, yeah, probably a little bit more of a head high, a
little more. Yeah, I'm.
Already feeling it like it's like.

(27:29):
Energy. A little bit, yeah.
Just like the last one was like this, it's going to be a very
weird, almost like cloud feeling.
Oh. Like, yeah, like super chill,
super chill, just. Relax and riding these waves
like you're in a. Caddy and then.
This one felt like cold water was just poured all over my
shoulders. Now you're awake just.
Going yeah. And I'm like, but it's good

(27:52):
because it's got some. It's definitely.
I got like feel like. Right in the middle of like down
my core, through my head, all the way down and it's.
A little like cold feeling on myskin, on my forehead.
Yeah, the the guys of the gardenare doing a great job and it's
it's also too, it's not just thecultivation, it's also you have
your post harvest team you've got Yeah.
QA teams every you've got. Cure you've got dry, you got dry

(28:15):
and cure you've got your trim, you've got your packaging, you
can do everything. And then in the 11th hour when
one team could could screw it up.
So it's it's not it's not just one.
So to answer your very long winded question, like we're all
very involved, like the stores work with the grow.
The grow works with me, I work with the stores.

(28:38):
You know, we have a, we have a pretty clear.
It took us a while to get there on their own.
Like, yeah. People tripping over each other,
Yeah, or even just. Me figuring out what the fuck.
Yeah. How long do you think it took
before you felt like you had a real solid foot on the ground in
the? Utah or more of when did you let
go of more hats? Yeah.

(28:58):
Well, I think part of it, we have a, we have a new GM.
So one of them was in Brigham City.
We have Mindy. She holds it down.
She's shout out to Mindy. And Brigham City is a small
team, small city. I can't.
Imagine. Yeah, it's tiny town, you guys.
Haven't been up there yet, not. To the place, but I've been with
Brigham City all so we're. Right located in where that

(29:19):
Walmart is right off our. South, Yeah, next.
To the subway. Oh yeah, I swear I've seen that
before and. We have a big sign off the.
Yeah, I've been through so you've.
Got a flower shop to the north of us in Logan and then to the
South of us in in Ogden. And so we sit between the two of
them. Yeah.
And we get a lot of patience from both stores because we have
different menus. They sell their flower.

(29:40):
We sell our flower. Yeah.
And you know, I think our flowerwins.
So we get a lot of people that come in from both sides, I mean.
I have been really impressed. Slirty 3 was the only one so far
that was like, but we realized that it was great for new people
getting into cannabis. It's not crazy euphoric, it's
not going to displace them or make them feel anxious.

(30:02):
It's. I mean, everything has its
purpose, you know, like when we curate a menu, we also have to
think. It's not like growing.
We have over 60 strains in our small garden, maybe 70 now.
That's crazy. So like.
It's not just 70 things that I like is that.
Actively at one time you're like.
Moms, we're keeping oh. Yeah, yeah.
But we, we only run like 6, maybe 7 rooms at a time.

(30:25):
So it's not just like, OK, if someone likes gas, we're just
going to grow all gas. It's like, no, we need like we
have a great selection of sativas.
We have a great selection of ones that we, we and our close
associates of bread. Do you guys try The Dirty
lemons? Haven't tried that one yet.
Oh, that. One's great.
We got dirty lemons. The lemon sherb is that.

(30:46):
A flower? Yeah, The Dirty lemons.
Dirty. Lemons is the one that my same
actually Utah from Bryce. He's out in Santa Cruz now.
He bred. He bred the Santa Cruz Blues.
That one's nice, he. Also bred The Dirty lemons and
the space lemons and the Angel Maroni and.

(31:06):
OK, tell us about the experienceof being tomorrow night.
Oh, he's done a time. He Bryce is an OG.
He's. Out, you said.
He's out and he's from. Here moved to Santa Cruz and has
been, he has stores and has beena big, big player out there.
Great grower. So unfortunately he sent me his
old seed stock. So we went through and popped a
ton of seeds and that's why stuff people will get the same,

(31:30):
like they'll get a Santa Cruz Blue Dream, but it's not going
to be the same. It's very different.
Oh. This one's good.
It's this. Is nice way more.
Heady than the last. For sure sits.
On the eyes. Yeah, this.
One will give you. It's like.
My ball cap like sitting right there it feels.
Like Gordon? This is a very great role I
feel. Like it's not too heady, it's

(31:50):
not like a lot of pressure. It's just like a pleasant.
I feel a lot. Like my job you got to.
Find a lot of things like not everybody wants energy, not
everyone wants to feel no. You have to have a variety for
sure, different parts of the daysome.
People have taste. And then there's also budget.
Not everybody can afford a $60.00 eighth.
That's true too. People trip about a $60.00
eighth. But again, I'll use Archive as

(32:12):
an example. They're another really good
breeder, grower, retailer out ofOregon.
Been good friends with them. We run a lot of their gear.
They created Moon Bow and Dosey Doe.
Oh cool, and. Darcy does was good.
Maybe they. Didn't do those.
I know they did Moombo. Moombo is, I haven't had that
one is Doci and the Skittles. Oh.
And. Yeah, I'm sorry.

(32:32):
That's what they did, and they've done a lot of other ones
since then, Zazu. A lot of a lot of stuff with
really crazy terps. They're in Oregon, OK, Yeah.
And they still warrant $60.00 aneighth, $300.00 an ounce, 350 an
ounce in Oregon. It is still some of the best
weed. Like any opportunity I get, I'm
always stocked up. One or two oz on that, Yeah.

(32:53):
Yeah. And that's in in a insanely
mature over saturated market where people are growing shitty
Oz outdoor for half bucks. Yeah.
So, so like again, our our products, not for everyone.
You know, a lot of people try tobe everything to everybody.
Buzz is a very good buzz is a very particular consumer.

(33:14):
It's a it's it's for the person that wants the quality, they
want the quantity they want the best experience.
They want the taste, the flavor,the effect.
It's a whole experience. It's not just buying it and then
and then consuming it. It's from.
It is delicious. It smells fantastic.
Well, that's. The thing too though, you're
pointing out something that manyin the those who get introduced

(33:36):
to cannabis now or even those legacy consumers, they only know
one way and so they don't reallypay attention like what you had
brought up earlier like really be interested in where you're
getting your plant I. Tell everybody look, some people
don't even know we exist and forthe people that come to our
store, I'm like try another store try somebody else's weed

(33:57):
'cause if I do my job well, you will come back and you're like
wow, I some people that come from other places or try other
product like you guys, you guys hadn't tried this yet and you're
just like this is like California weed.
This is it. Felt like it felt like a dispo
in California, like the vibe, the.
Experience inside there, it was like, oh shit, like.
I was going to ask you on your employees because I mean, you

(34:20):
guys care about your brand a lot.
Like usually you go to a dispo, it looks like, you know, whoever
got hired. But your people are, Yeah, I
mean, no. We have a do we have really good
people like that's the other thing is you keep.
Them pretty well, yeah. I've had people.
We have actually. Marco in our Salt Lake store has
been there the longest right now.

(34:40):
He's been there coming up almostfive years.
Do you have? Much turn around there.
Turnover, we don't we don't havea lot of turnover, but we have
it's it's natural. Yeah, obviously I would say that
I just. I've noticed quite a bit of
turnover in some of the other pharmacies in the area.
Dude other. Pharmacies run things

(35:00):
differently. They're they have a different
playbook they're going by. They have different different.
Vibes. Different standards, different
core values. So it's just different because
they're. Different people, yeah.
Yeah. But it was different.
I mean, our, our experience. That's right, I'm.
Going to get you another one right now it.
Was like I fucked up the cherry.We'll move on to oh, man, these

(35:21):
are all first. You've already tried the lemon
shirt, right? Yeah.
That was awesome. OK.
I've got the cougar piss. The Bubba Gump is another one
that's just a great. It's like the Rs 11.
It's just a solid and then the red velvet is going to floor
you. That's that's going to be a more
indicate more. Night time.
I mean, it's, it's heavier on the beta karyophylline.

(35:43):
Yeah. It's got linolul.
It's got limiting. It's got mercy.
Oh well. That's nice.
Then it's not going to be like, hit me.
With your panic. Attack.
I mean here let's. Like, I mean, this has been
awesome. I'll let.
You smell this one. You.
Know I will say for being a highpining you were saying I would
say I don't feel heart racy, I don't feel anxious but.
It could be also the other string red.

(36:04):
Velvet is great 100. Percent like a prophylactic.
Yeah, so. To answer, to answer your
question too about the people like, yeah, we have great people
at at all three of our businesses.
Is that your grow your third oneyou mean?
Or do you have 1/3? We have the grow, we have
Brigham City, and then we have Salt Lake City.
I just wanted to. Make sure I didn't miss a
location Grow has. Probably like 10-11 people.

(36:26):
Brigham City has probably like it.
Almost. Has like a cheesy note in.
So grab a nug and then give it alittle bit of a squish.
It's got a very like. Oh, and I like that color.
It's got a. Very LCGE.
Oh. Like squash this dude.
Holy shit like. Oh dude, no, that's so dead, Oh

(36:47):
my gosh. Like, isn't that fantastic?
But your fingers are, so that's like.
Plato, yeah. Oh yeah, no, it's sticky.
Delicious. Yeah, such a.
And that's red Velvet this. Is the red velvet.
We also have one called Red Garywhich is this crossed into
another one. Gary Payton, OK.
Gary Payton was a good stray. We did.
That was a good one. You.

(37:08):
Guys want to try this one or you?
I'll roll you a smaller one. What would be better?
For you to try, yeah. Yeah, if you're.
If you're yeah, no. I'm good.
Well, that's the. Red, the red velvet, that's the
more indica one. Do you want that one or do you
want like, he's got cougar piss,I've got cougar piss.
Bubble gumps, Bubble Gump BubbleGump is more.
Like a like the Rs. More like the Rs.
It's it's got linol heavier on the linol and then the blue

(37:31):
Andes. Oh.
That'll is knocked me. Out heavier on the beta, it's
got heavier on the little. I lost the I, I, I mean the blue
Andes. Is heavy on everything.
It's 2 1/2% terps, so no. I just like what you said
before, like all of them serve apurpose.
And so as you come in, it's the same thing like you're going to
a pharmacy. They don't just have a few

(37:53):
things there because you're not going to just need those.
And I, I do love that that feel that I got there because man,
one thing, it was very warm and welcoming, but it felt like a
dyspo. You could get a little bit of
education. What it looks like, what what
you're going to see over there. You can talk about you have.
Our pharmacist every. Yeah, your.

(38:14):
Pharmacist walking around the floor.
But I like how friendly they were.
Everybody, dude, you guys gave us a card.
They we got our medical card. We, and, well, we already.
Had it for yeah, but. It was on our phone did.
It and we laminated it, yeah, I mean just.
That little extra some people. Trip some people trip on that
they're like, oh, I want to use my phone one which is cool and
all and that's. Fine too, but.
What I've found this is 2. This serves 2 1 is a personal

(38:37):
experience. Law enforcement comes everything
on my phone is literally pictures of weed.
Last thing I need is to pull my picture, my album out and being
like hey officer, hold on and having that handy is 1/2.
When you're going through our drive through, you can't send
your phone through the tubes. So if we print one out for you,
it serves a purpose. So you put it in with your ID,

(38:58):
you put it through the tube, youput it the drive through.
Dude, that's. A very.
Yeah, the cop one was enough. You sold me on that.
The second you said that, I was like, that makes perfect sense.
It's kind of like the OK well, is bead stashed in your glove
box? Well, maybe put your
registration in your door or in your center console.
Like do something different so that you're not going and going,

(39:19):
oh, let me get my stuff. Did we tell you about the sketch
guy that we met outside before we came in?
Oh, right. Before we walked in.
Super. Funny, dude.
OK, so we're walking in and thisguy comes over, there's three of
them. He's got, he's very well kept
hair. OK, right.
I'd say it looks like a BYU student, but like he's in his
late 40s now. Yeah, it.
Was very well kept. So he comes up he goes hey I

(39:42):
know I don't know you, but can you guys go in there?
Do you have a me and my? Friends are here from San Diego.
Yeah, we, we just flew in. Yeah, we just.
Need some we didn't. Realize you need a Med card.
Can you go in and snag us something and I'm.
Like they were here to meet. And it was kind of like this
weird 3. And he's all.
Like and. Then and then when you came in

(40:03):
then we then went and told them like yo, you need to get the
fuck out of here. So I.
Just all. Of those, like, I assume
everybody's a cop. That's what I thought that's.
Exactly what we thought the person.
That comes in without a Med cardor without an ID that's valid or
whatever is like not a cop but undercover from Department of AG
or Department of Health or something.
Well. That's what I thought it was

(40:24):
like, these three dudes out there, this is blue.
Andes, so this is one that friend of mine, different person
bred, but he did the airheads, he did blue Andes, that's cool.
He did the apple Scotty, he did the pinati.
He's done a lot of really good shit.
He's done the black Maple Zuaba.We're running the.
Black Maple suave. Zuaba, Skittles and Guava.

(40:47):
This is from Christian. This is Christian, Christian
Andreessen. It sounds like you've got quite
a a few friends that grow. You love this industry, It's a
love hate relationship but like.The business side.
No, it's just the bullshit side.It's bullshit, I mean.

(41:09):
Like all the all the stuff that comes with it that doesn't align
with my core values, my principles there's.
A lot of politics that are there's a lot of.
Politics involved. There's a lot of competition
that, you know, normally people would be working together and so
they're working against each other.
You've got The thing is, is whatI like is like, this isn't, this

(41:35):
isn't something that I just pulled out of my ass and was
like when we got lucky with. It's like a lot of these are
built on relationships, you know, like when somebody wants
to give you some genetics, they're not they want to see it
do well for you. And some people don't give
people genetics. There's like, like you, this is
my differentiator, yeah. So I'm super fortunate for the

(41:58):
people that helped put me on because that's where I'm able to
differentiate myself, so. Relationships have been your
differentiator, I think. Relationships matter for sure,
yeah. 100% which is is kind of, you would think that that would
permeate throughout the industry, but it just does not
it. May you know outside in small
little. Yeah.

(42:18):
In small little circles, yeah. What were you doing before you
you. With the red velvet deal, we'll
see how you do no it. Sounds crazy.
I got into. Utah cannabis before.
Utah cannabis, I had, Californiacannabis, I had a dispensary I
sold, and then what? Brought you to Utah from
California my. Family was here, so I, I lived

(42:39):
here, but then I had stuff in California, so I operated in
California. I try to operate in Oregon, try
to operate in Colorado, like early, early, early.
I had this brand called WellnessPen, and it was right when G
Pen, I remember G Pen started, it's probably early, 20/10/2009

(43:00):
and learned a lot about supply chain, learned a lot about
regulations. The market in Colorado just
opened up, so everyone was flocking there to figure out
what's going on. Yeah.
Then California opened up, then went 215, which is the medical
era, switched over to rec in 2016.

(43:21):
So then that's when, naturally, the next did.
You like it better when it was rec or just?
Medical every market, once it goes recreational has its
downfalls. Yeah.
So people complain. They're like, oh, I can get weed
much cheaper in Nevada or in Oregon.
The hard part is a lot of those businesses aren't surviving.

(43:41):
So without healthy businesses, you don't have a healthy
ecosystem. No.
So yeah, that's exactly. What it is they, you know,
people don't really think about that.
The healthy business isn't just mean.
They provide weed. Yeah, you know, it's how it's
run. It's and.
We're and we're, we're a small business, we're super lean and
we're trying to not make the same mistakes that we and other

(44:03):
people have made in other markets.
So that's that's that's. Good, you can be able to
recognize that, but not. Everybody likes that.
Like not everybody. Everyone has an agenda, you
know? Yeah, so you rub people the
wrong way. I don't think so.
If I rub someone the wrong way, that's that's their problem.
To be honest with you, it's not my intent.

(44:25):
Yeah, no, I I get that. I'm just thinking like, I can
see where you really have died in the wool cannabis culture
because first, it's you're a patient and second, you're a
business person. So it's and.
Thirdly, having having the the legacy experiences is a double

(44:45):
edged sword too, OK, It's a double edged sword because not
everything is how that world was, you know, and in that world
you. Pick and choose Cannabis is very
you pick and. Choose who you work with.
It's all based on trust here people.
Force their way in and people. Want to see you fail so they can

(45:06):
win and they can eat your pie and they don't realize there's
enough pie for everybody if everyone does their job well,
there's enough pie, right? Because.
Honestly. But everyone.
Has a different everyone playinga different game?
Yeah. But they like Even so, Nerath
over Dragonfly has talked to us before and there was a
conversation we had quite a while back that he told us that
the state of Utah knows that even among patients, they

(45:29):
anticipate over 50% of the cannabis still being bought out
of state. That's a really high percentage.
Why not collaborate to work together with other places to
bring that here instead of fighting to try and steal it
like that's? Not all competition.
That's a lot of policy. That's a lot of people who.

(45:49):
Can't afford? Well.
Who don't want to be in the system on a list?
Hey, I've got this. The government's tracking me,
OK. This is the Red Velvet.
How long do you think it took you to learn to roll like that?
Honestly, I think a few years tobe honest with you, but it's
just just. Patience because you roll

(46:10):
patient those. Are the you can thank the dudes
from from Amsterdam that they'rethe ones taught me how to do
that. And that's the only that's the
only way I know how to roll. I can't roll like a like a
straight one. I can only roll like a cone.
You know that that's got this very unique taste.
It tastes like a fancy cigarette.
When I was in the You're really.You're really selling it?
Yeah. No, no.

(46:31):
No, no, no, no, no, no, I've never.
Smoked a cigarette. Back man Red.
Velvet has a very gassy, a very yeah.
But it it took me back. This is like a this took me back
to the baby that's. Sweet.
Like. I'm I'm impressed with the notes
that I time traveled from a joint.

(46:51):
This has been the most impressive.
You know what that tells you, right?
You need to have patience. I know I just need to take the
time and sit down and just roll with rolling more.
Yeah, just practice, dude. Yeah.
Oh. My goodness, you know.
What I'll do the red velvet, it's.
Delicious I It leaves a tinglingon my tongue.

(47:12):
The red. Velvet is like I said, we're we
have a great crew up at the garden and you know, you can
tell when people give a fuck about what they do.
Yeah. So yeah, I think we'd people,
I've said it before, weed peoplegrow better cannabis.
Yeah. It'd be very inauthentic if I

(47:32):
tried to go open a brewery, right?
I don't drink. So yeah, cool breweries make
money. I see people drinking.
I wouldn't know. I bring someone in and be like,
yeah, this is a good beer, but Ipersonally wouldn't know.
And so that's why I really like if, if somebody tries something
and they don't like it, this is not some big evil scheme to fuck

(47:55):
you over. You know, this was just maybe
you didn't like that match. Yeah, exactly.
Maybe we didn't do our best thattime.
OK, we're certainly trying. So I think every batch has
phenomenal experience and that'sand that's, you know, that's
what will dictate if it's in a buzz bag or a beeline bag.
They both have great experiences.

(48:18):
So that's what we realized was even the one that probably had a
flat bag that we got where it was dry, even though it was dry
and the nose wasn't there on it,the experience was fantastic.
So it was like, you know, even though something was wrong with
that part, like the experience at the end was still amazing.

(48:38):
And we were like, holy shit, if this was fresh or that, like, we
can only imagine what it would smell like, what the experience
would have been like then, because even at that stage, it
was impeccable. Are there?
Certain flavors or terps that you guys are looking for that I
know you don't know what you don't know, but at least what
you've read about like what you're hunting because how well

(48:58):
I'd like to know and then I'll tell you kind of how how I I go.
Mostly like it's going to be based on experience of what's
worked really well for me. I have overactive ADHD, which
has been great for me, and it's been good and bad in my
professional life. Super ultra creative, can come
up with complex things pretty quickly, understand things fast.

(49:22):
I'm autodidactic, I can learn things really really fast.
But it also gets in the way. I become really unmotivated.
I get too much into my head. I'll think that educating myself
more now is going to be better. And that's really ultimately
what cannabis did for me is it finally got me to chill the fuck
out, get out of my head and justsaying, all right, look, the

(49:46):
world's not going to end tomorrow.
Look at everything slowly and then figure out your path and go
there. Go towards your natural gifts.
And it wasn't until I really started smoking that I've really
got into deeper into myself and understanding my strengths.
But I can understand it. Like listening to you talk, it's
there's a lot of humbling because earlier on it wasn't

(50:09):
always that way. I'm sure just because we're all
trying to learn, we think we know more earlier on.
And then you go finally. Dude, you're like.
Fuck, I'm still. Learning, right?
But the but the thing that you're saying, like, yeah, I
don't know what I don't know. That's why I look for the best
people that I feel are up to thestandard of what I enjoy.
But I know that patients can enjoy so that they have their

(50:32):
own variety, what they need. I don't have a specific terpene
that I hunt for. Maybe not even a turd, but just
like a flavor like you like you read on the Internet, everyone's
like ZZZ Skittles, Skittles, Skittles.
Everyone wants Z when? When I heard about Cheetah Piss,
I was very intrigued, very curious, because we hadn't tried
that one yet for so long. I've tried so many of the candy
strains, so many of that. So my curiosity now is back more

(50:56):
into the Cheesy or the Landry strains I haven't tried.
Cheesy strains I. Love gassy notes.
I still like the sweet ones. I like one of them now and then.
Like there's some fantastic feelings and flavors and stuff
that comes through there. But for so long, I mean, our
show has been over 4 years. So our hunt has always been half
of it's been new strains. So that's been well, what

(51:19):
haven't I tried? What is out that is new that is
Yeah, we. Want all the flavors like I love
the the flavor profile between each one of these that we have
we have been trying has been distinctly different from the
next this one. 'S way gassier.
This one's like way, yeah, and leaves it on your tongue.
Before the show, but. It's like like when you say
velvet, like it's almost like mymouth is not dry melt like my

(51:42):
lips are dry, but inside it justfeels like I'm.
Smooth, yeah. Like cake, but.
Part of a part of curating a menu too is like 1 not growing
the same shit eight ways. Yeah, you know, like you just
have all candy. It won't work, you know, So you
can't have all gas, all indica. Granted, even though the number

(52:04):
one seller, no, the number one condition, qualifying condition
is chronic pain. Yeah, you'd think that.
High. Indica, you know, but like
there's there is a spot for eachperson you know you need like I
would say for that person that have chronic pain and get
something for relief. Let's say go to that red velvet

(52:26):
blue Andes. That'll help just chill
everything out Yeah, you know, if someone wants that was.
My go to when I first got into it, it was for chronic pain and
so before the show that was my main focus was like, OK, well
what's more the heavy into cleaning ones, what's gonna like
try and put my Dick in the dirt?And so the last strain was

(52:47):
purple swish that put me in the couch.
That was a Colorado strain from 12 years ago or something.
And that one was the last one that I actually sat back
probably like 10-15 minutes and I was like, I finally was like,
holy fuck, I'm like I'm high andnothing ever has displaced me
like that sense like, but that was more of that.

(53:09):
That was I would love to. I've never had an experience
like that in ages. Cougar.
Piss was like that for us, like with.
Edibles, that was. Fucking.
Usually I that one next that onewas.
Hilarious. Piss was amazing.
I love it because it was. Just a but.
This is nice. I like how chill this is.
This is. Super chill.
This is not as productive. You know, part of some of the

(53:32):
things we're doing the garden iswe're bringing back everyone's
like talking sour, sour, sour. So I think true North Ransom
sour, wholesome Ransom sour are you guys?
I tried them. I was like, fuck that.
We need to run some sour. We'll do it right.
We ran a couple different kinds.Bryce who did the Santa Cruz
Blues and the Space Lemons also did us a Run the Jewels cross to

(53:57):
the Sour Diesel. So we called that one run the
Sour. Yeah.
And we've got a pheno hunter that going right now.
So we've got our own Sour Diesel.
Then we've got the not so sour cut.
Not so as a breeder, that's hilarious.
So we got those two sours running and when within one we
have 10, you know, variants. So we'll pick and choose which

(54:19):
one we keep. We'll probably keep 2 and then,
you know, you've got old school strain black Maple.
Like we had the Black Canary, which was black Maple crossed
into Mendo Perps. It was fire.
It was so fire but it tested 11%.
Really shit brother. Weed was so it was a crazy.
Low testing some of the. Best weed like all of our staff

(54:39):
bought it, all my friends boughtit because it was.
Amazing it was, but it was super.
Purple. So.
So we killed that one. Was it not a big seller outside
of that then just because I mean.
It's sold. It's sold because it was in a 7g
bag and it was 70 bucks. It was cheaper.
Oh, that's. Amazing.
Yeah, at least pricing for patients I.
Think what, what do we have coming down pipeline?

(55:00):
Let me check. And because most of the stuff
coming down the pipeline is going to be new, so I've got see
and. It's understandable that like
some of the other local ones don't have a lot of new ones.
The problem was when I go in andI'm like, oh crap, well I've
already done all these strains and my purpose is to find a new
strain. Well, I can't use any of your

(55:21):
products because they've alreadybeen talked.
About I mean, it's, it's hard 'cause it's like, you know, OK,
I found the one that works. Boom, run that.
But also, yeah, I'm sick of the one that I've been running for
his own for a long time. So I need something new.
So no matter what you do, you'llI'll do one.
I'll we'll bring a strain out. Five people say it's great, Five
people say it sucks. So like, yeah.

(55:42):
I was telling please, I always tell my.
Team, I'm like just trust that Islightly know what the fuck I'm
doing in that regard. At least curating a menu so all
the all the stuff we have comingdown like we just brought this
Rs, this Bubba, the red velvet. I got rainbow belts coming after
that rainbow. Belts was good 20. 4 carats we
feno haunted that's heavy on thegrape.

(56:02):
It's been a long time and then we have side piece have.
Not tried that. We've got side.
Piece is a Arcada Kush crossed into a Arcada Kush into a salted
strawberry short cookies. I believe that was 1 dawn bread.
And then we've got sour. We've got headband headband

(56:23):
coming back. I know that one.
That one was hard is. Your variant of Have you smoked
it yet? Have you tried it?
Does it feel like actual headbands where it's.
It's right now it's grown it. Was just harvested.
Oh, OK. And then we've got Nimbus, which
is like Jack on steroids, Yeah. You were saying that structure.
Then I've got fat, so coming back.

(56:43):
Nice and. Then we've got Black Maple cross
to Skittles cross to Guava that.Sounds delicious and.
Then we've got a cereal Milk crossed into a Skittles crossed
into a Gushers. Whoa, whoa.
So that's also from Christian. Those those last two are the
same breeder who did the the blue Andes.

(57:04):
Yeah, the airheads, the Pinati, the apple Scotty.
So good stuff. What is?
Being like a patient first CEO cost you like terms of sleep and
I don't know, everything else stress that maybe not everyone
actually sees. That is not a simple question to

(57:25):
answer, but I would say it doesn't stop like every day, you
know, every day there's something to do.
I have a really good team. We have a we've really good
manager. I didn't really finish your
question earlier. You asked me about it.
I said Mindy and Brigham, we have really good team in Salt
Lake, really good team in the garden.
So each company has to exist, but like we also have to nurture

(57:51):
it. So it's Sunday, but plants still
need to be fed. Somebody has to go there.
That person might need something.
So I could it's an everyday thing.
We're open on Sundays. So it's just a is there?
Days that you guys actually close as a pharmacy?
Yeah, we close on. We close on Labor Day.
OK, Yeah, we. Close on Thanksgiving, close on

(58:15):
Christmas. OK, so.
Yeah, they get some holidays, so.
Walmart. You guys are like Walmart.
Walmart. That's crazy.
Yeah, that's awesome. Yeah, yeah.
Yeah. It's, it's, it's also to a
double edged sword of like team needs a break.
Yeah, yeah, of course also like time and 1/2 on labor.
So it's like business side, patient side.

(58:38):
And then also are the patients going to be OK if we're closed
for a day? Can we communicate that ahead of
time? Let them know there's nothing
more that sucks is when you rollup and you need something.
Actually, the place is closed. As you got to go to some other
place you don't want to go to. Yeah, yeah.
So yeah. I love I I really enjoyed the
entire experience. It was just it took me back the.

(58:59):
Whole So like, aside from havingexperience in cannabis?
My. Last one of my slave corporate
slave jobs was tech, like the technology that ran events.
So when you go to a trade show and Cisco was one of my clients.
So I would do like these executive events for Cisco and

(59:23):
or like one for Facebook and they're real or Amazon, they'd
be like 200,000 people have to check in.
So it's like, all right, how do you get people acknowledged in
good service and make them happybecause they're here to do one
thing and that's by cannabis there.
It was like coming to a conference.
But that same principle I took to like anybody shows up.
I don't give a fuck if you're, you know, a 21 year old Latino

(59:47):
kid with tattoos or a 7 year oldwoman.
You get white glove service fromeverybody.
It doesn't matter what you look like where you're from.
Yeah. So knowledgeable, just try.
To treat everybody the same, give them the experience.
That extra thing like print yourcard out, laminate it, give it
to them. Yeah, those are just little.

(01:00:08):
Little things. It's the little.
Things that make the big difference.
Though by far exactly what you said.
I mean, it goes from everything.Everything needs to be accounted
for. So how they're being checked in,
how they're being greeted, how they're being, you know.
Engaged LED. Through their yeah exact because
I mean, that's the one thing that Brandon and I do all the
time with any kind of bud tenderis just what are you smoking

(01:00:30):
right now? What are what some of the things
that you've been enjoying lately?
And it's really disheartening tobe somewhere they go, this is
fire. And it's like a 2G disty.
And he's just like, yeah, that'sfucking fire.
That's. The one thing I will say, like
people will talk shit all they want, but like my staff is super
critical. They are, yeah, they are heavy

(01:00:52):
users. They will I.
Appreciated that. Oh yeah, we did some greats.
Because they were like one of these don't know like that last
batch was kind of shit, but likethis new batch, this new batch
is fire. And I was like, oh, OK, cool.
Like they even shit on their ownstuff on like no, that one
wasn't great, but like this one,this one slaps.
I'm like, oh, OK, I like that they.

(01:01:12):
Do a great they they all the onething I don't want to really
ever hear when anybody goes somewhere is I don't know like,
hey, how is that? I don't know everybody every
member of our staff gets a sample of each batch.
So because it's like how was this?
Some people might not like it, but some people do.
But it's ultimately the biggest thing selling weed one O 1 is

(01:01:34):
know your customer. Even if I didn't like, let's say
I didn't like one of these strains, but I knew that's what
my customer is looking for, thenI need to be able to identify.
OK, I tried it. I didn't like it maybe because
it had pining. But I know this person in front
of me, she's a 58 year old retiree.
She wants to get a little energyand go do some yoga.

(01:01:57):
So maybe that's the right thing for her.
But we also can't make recommendations.
So we'll defer to the pharmacistif there's a true
recommendation. But you're.
Saying your pharmacist is also pretty educated in the strains.
Yeah, I would say most of our most of our pharmacists have
their card, some don't. Nathaniel, who I don't know if

(01:02:20):
you met. I think you were telling us
about him though, yeah. He doesn't have his card.
He's he's my pharmacist in charge, but he's very well
knowledgeable. Mindy, she's the pharmacist in
charge in, in Brigham. She has her card and she also
has a master's degree in cannabis.
So she's very well qualified andis very good at what she does.
From MIT. It's from the.

(01:02:42):
Massachusetts. Massachusetts Technology.
Which something I don't know is that this on MIT?
When you said that, my brain thought MIT, I know.
She went to go Baggies, yeah. I mean, that's pretty cool
though. Yeah, pretty sweet.
So it. Smells a little bit more intense
now that it's ground up. On a given day, how many strains
do you think you go through? How?

(01:03:02):
Many strains do I go through. I usually have a lineup like
this in my bag that's. Amazing.
This smells a lot better once it's opened up.
Yeah, for sure. And like that was kind of what I
was saying earlier is sometimes you open a bag and it's super
loud. It's not.
Yeah. Just wait, grind the experience.
Do the whole thing. It's the whole experience.
Yeah, I. Get the being loud, but I mean,
that's more of just, you know, Ilike bacon on my burger.

(01:03:25):
You know, I'd really it's not it's it's not necessary.
Yeah. You.
Know it's the. Experience you're going to have
the crazy thing is like that Rs 11 smells insane.
Tested 20 if that were a traditional market and there was
no test result on it, that wouldbe sold at a premium.
Oh. Hell yeah.
But because it tested lower, it sold at a discount.

(01:03:47):
Which is crazy because I feel like an educated consumer really
doesn't look at that THC percentage you'd be.
Surprised man. Like we, our job is to educate
or really, we really do try to educate, but a lot of people
just say what's the highest THC and we try to educate them.
It's not all about that, yeah. They still just have this
mindset though of like, OK, sure.

(01:04:09):
What's that like? Oh, what's the what's the best
bang for my buck? Oh, what can I get for the
cheapest dollar amount? It's like that's.
Yeah. And unfortunately that's not
like Buzz doesn't have a lot of that, like our gardens really
small. Yeah, I'm getting a greenhouse
and some outdoor going at the first of the year.
So we'll be able to have a widervariety of like more live

(01:04:32):
products and concentrates and some cheaper alternatives.
But indoor wise, you know, that's pretty much at capacity,
yeah. That's cool though.
I mean, the experience has been so pleasant.
What it's it's not it's distincteach one.
You guys are very distinct, I. Would say that I actually I'm.

(01:04:53):
High, but I'm not like crazy high.
That's the cool part. Like I'm not.
No each. One's been, each one's been
like. Cannabis is definitely in my
system, but I don't feel displaced, OK?
I don't feel like I would call myself high.
No, there was moments where my I.
Have a stupid tolerance on some of them, OK?

(01:05:13):
OK, if we need to go slower or whatever, you tell me.
I'm just feeling well. He.
Just takes a couple puffs and then I'll just finish the rest
so you know it works out but. I'm bit and enjoying it.
No, that was fully this is amazing, you know, and the good
thing is just from the amount oftime I've been daily consuming,
like I don't feel like crazy high.
I feel great, but it's it's justawesome because each one is

(01:05:37):
different. So yet the the consistency.
How? Far of your life like how many
wow I'm. Not high, but yeah.
And. That's yeah, I'm just thinking
like, man, I'm tripping over my tongue there.
Wow, I might be just a little bit.
Yeah, you. Are.
No, I just don't remember what my question was.
That's OK if a woodchuck. Could Chuck Wood I.

(01:05:58):
Am excited for this next one. Cougar piss was definitely like
one of our favorite strings. Yeah.
That, that one I was telling my wife about that I was like, this
one's awesome. This one's fucking awesome
because. It tastes better than it did
through George Jetson. Yeah.
It did. What the hell?
Who's? George Jetson Well.
It was our bong. We got this.

(01:06:19):
Hang on. Yeah.
I'm gonna so give. The given the.
Whole fun story, we got this percolated bong that was sent to
us and we didn't really smoke out of bongs.
This thing sat in my closet for like 6 months after we got tons
of shits in and we were like andit.
Used to look so much nicer, is that?
Frozen. Is that like?

(01:06:40):
No, it just. Looks like it's it is.
Only supposed to be alcohol, Rubbing alcohol that is.
Why does it look like? It's frozen.
Because I just hyped it last night.
I ordered rubbing alcohol on Amazon like I had done before
the 99% and showed up late last night.
So this morning before I'm doingmy coffee I'm like oh I should

(01:07:01):
clean some of the pieces this morning before we record.
And so I pour it in. I let it soak like man this is
really strong smelling and I pour it out and it looks like
it's got this white rut and I was like what the actual fuck
because they sent with this. Do not use anything but rubbing
alcohol to clean it. No other solvents or no eating.

(01:07:23):
Into it it. What it it was acetone.
They sent me acetone, not 99% rubbing alcohol were.
You just on that, not with acetone of oh, I've been like,
what the fuck, I didn't order this and then I go on my Amazon.
I was like oh fuck I. Had searched for 99% rubbing
alcohol and it was the exact same brand of what I had ordered
before, but apparently what theyshipped and what my order

(01:07:45):
actually was was acetone. Brandon really likes this bong.
What the fuck. Jizzed in the poor guy.
I was, yeah, I was going. To say it next, why does it look
frozen? Please tell me.
Really. Frustrated so this is all just
acetone like this morning and soI sent a message to Jesse and I
was like, bro, I just fucked up George Jetson like so I reached

(01:08:08):
out to them to see if we can getit like a new thing for it.
It was. Super funny because when I.
Had a bong. I would this is funny.
In my mom's house, I live in thebasement and she it was a
walkout basement and I'd load mybong up.
It was like a it's like a roar. I wanted like this old school.

(01:08:30):
I'll adelph, but I don't think they're around anymore.
No, they are. They are.
There's they had a chill Adelph.It was like when you put in the
freezer. OK, anyway, I digress.
So I go outside and I'd load up my bong and I'd hit it and the
smoke would go through the deck and then into the house and my
mom legit thought there was likethe skunk or something.

(01:08:54):
And so she would walk out and just sit on the on the deck
look. Around just be down.
There. What the fuck?
And then, yeah. And then that's when that's when
I told her I was like, yo, this is me.
This is what's going on. It's helping me.
And she's like. You're smoking tag dude.
That's hilarious. I can't.
Believe. That's how it happened, yeah.

(01:09:14):
You see how everyone, every single one test tasted
different. It's not like, you know, like a
lot of people, a lot of people, shit will just taste the same.
We'll just taste the same. All strains will taste like the
same room. So we're trying to have a very
unique. We typically will only grow 2
strains in a room and then we'lltake down half the room.
Yeah. You can definitely eat well and

(01:09:36):
it and it goes with the experience too because I mean
immediately, dude, I cheetahs onboard.
I am feeling great. This feels like you know what
this feels like. This feels like morphine I.
Haven't had that in so long. I don't know, no.
I remember dude when I had my knee surgery.
Which is a different eye. It is.
Oh. My gosh, every.
One of these we've been through this the 4th 1 experience.

(01:09:57):
Yeah, yeah. You guys are have done well.
I thought you'd be maybe like some half Pinners.
Oh, no, no. Bro.
I will. I would take this on a hike by
myself. I would take all four of these.
We're going to try. The Bubble Gump and the blue
Andes, and then we will have gotten through all of them.
Oh shit, what? Time.
Is it 3? 30 Oh, I got.

(01:10:17):
To be done. Yeah.
Well, no, I could go till four. I told him 430.
OK, OK. And 30 minutes, yeah.
I was like, if not, we'll have to have you back.
Do you have that? Oh.
We'll definitely have you back. No, man.
What was? What was childhood like?
What was? Childhood.
Like childhood. Well, I got sick when I was 12.

(01:10:38):
Right. So what was that?
Was it like for you during that time that?
I'd say free, that shit was pretty easy.
What did that sickness change inyour life like?
You just couldn't do anything I.Mean, do you think you're going
to die? So like, things become a little
more challenging. Do you face the belief?
Was that you were going to die face.
Death basically, or the concept of death at 12 so.

(01:10:58):
There's different parts of your colon, large and small.
This had gone through my small and my large and they were like,
OK, you know, normally they would do like a removal.
This time we caught it enough where we could just start with
steroids, OK? Yeah, and.
That reduced it. And then it was pretty gnarly,

(01:11:18):
like I lost a lot of lot of weight and no answers telling
you the amount of fucking doctors and, you know, shit you
have to go through to and you'reyou're 12 and your parents, they
have no idea what the fuck is going on.
Yeah. They're freaked out so.
I mean, I got I would get sick all the time from then till they

(01:11:40):
came back super bad when I was like 1819, that's when I came
back. My mom got sick, I moved back
here and then I got sick worse and that's when I started using
cannabis. So all like it all kind of tied
together. But I mean, dude, childhood are
you? An only child?
No, I have an older brother. But I mean, we live, we're good.

(01:12:00):
My parents were always good. Like I never, never like beat us
or anything. You know, I never had to worry
about any like, like, how are wegoing to eat or do this?
Like, I think we lived a really good life.
That's awesome. And I was fortunate enough to
have values instilled in me thatare good instead of like family.

(01:12:21):
Religious at all? No, my dad.
My dad is my dad's Muslim, and then my mom's not.
She just kind of like a free bird.
Are you religious or have any time of a spiritual?
Yeah, I would say Buddhist. And then my path has been very
different, just going through myexperiences and then doing a lot
of, like, talk to you about doing other plant medicines.

(01:12:44):
Yeah. Figuring out how that worked for
me. And then, you know, there was
the first time I really read something where I was like, oh,
this, this makes sense for me. And then since that, I've been
more attuned into Buddhism. One of my good friends is one of
my Buddhist teachers. He lives up in Utah State.
Okay, yeah, I actually saw I. Think there's a Buddhist temple

(01:13:05):
up there somewhere? There's.
A lot. I mean, there's a lot of
community everywhere in Utah, really.
But I don't, I don't really do the religion thing.
It's more. Of a practice.
Self of a practice and it's a spiritual everyone.
Everyone has a different path. Yeah, it's not for everybody.
Exactly. A whole percent.
It's just the. Moment you oppose your stuff
onto somebody else, it's like, yo, yes.
You don't. Need to do that but.

(01:13:26):
I had a friend and he had this really insightful thing that's
kind of stuck with me, Stuck with me.
He was like, you know, there's 8billion people in this world,
and I think there's actually 8 billion religions because no one
follows are the same. Everyone has their own thoughts,
interpretations and way. They slightly follow, believe,
do whatever it is that they believe or do.

(01:13:48):
So even though, yeah, there might be this religion that X
amount of people are in, they all kind of follow it in their
own unique path and way down to whatever to a certain degree.
Yeah. So it's like there's not really
this many religions, there's billions of religions because
everyone has their own interpretation, their own thing.

(01:14:10):
They read into it or believe or,or follow or don't you know?
So it's everyone's got their ownpath, even within and it.
Works for some people and it doesn't, you know, we live in a
state where everyone. There's.
A predominant religion, yeah, but also everyone has options.
It's not like now. This is it.

(01:14:32):
This is. It you know, people will have
options, they could go, oh. Yeah, I mean, I remember, you
know, you couldn't buy beer on Sundays.
It was a dry county like you. You weren't able to do that shit
dude Pre. Olympics.
Yeah, it was Olympics. Change Olympics changed a lot of
alcohol laws What do you? Think will change potentially
with alcohol laws or cannabis laws with the Olympics coming in

(01:14:56):
2034. I don't think Olympics will have
anything to do with cannabis laws.
I think the only thing we'll have cannabis laws is just
federal rescheduling or declassification, not
declassification. Recreation across the board,
federalization, and then rescheduling on the medical
side. I think those are going to be
the two. You don't think Utah will have a

(01:15:17):
push in one way or the other outside?
Do you think that we have a lot more qualifying conditions
potentially down the road here? I know it's all speculation that
probably the. Challenge like they haven't.
We don't have sleep, you know, sleep would be a good one, yeah.
Do we have anxiety yet? I don't.
Believe so. Part of it also is like I said,
if it gets rescheduled, then it kind of strengthens the medical

(01:15:41):
markets. If it gets federal rescheduled,
then reschedule. If it gets recreationalized just
federal legal then it will become more of an adult use.
Yeah, like who remains in AD? Schedule not a reschedule.
Yeah. Who?
Remains in a medical market whenyou don't need a Med card.
Well, that depends because even and I thought about it like

(01:16:03):
Colorado is rec one, but there was rec and.
Med but like but there. Was benefits tax wise and dosing
wise to having a medical card correct?
So but look at it now but. From business aspect, I haven't
gone to Colorado to get product in a long time.
What's? It like now.
So medical to to his point, the dosing restrictions are you have

(01:16:24):
like 10 milligrams for rec, but you can go 1000 milligrams or
whatever for medical. Yeah, because medical patients
are in chronic pain, they can surpass the recreational dose.
Yeah, somewhere someone someday deemed that 10 milligrams is
like the rec cap on edibles for me.
I need to eat ten of those to even feel anything.

(01:16:45):
So in a medical market, you can get a higher dose product.
Double edged sword because you have people that are like, some
of these products are way too high.
You can't give them to somebody.God forbid they get in the hands
of children. But if people are responsible
with their medicine, then they. Shouldn't then it should never
get there. Yeah, I mean, well, that's what
I appreciated was meeting Frank's.
Like he gave me some of the 150 milligram green apple ones they

(01:17:10):
had and I could take one of those and another one of their
100 milligram ones. And I wasn't crazy high, but I
felt nice like I didn't and it was a really pleasant experience
from that. And I'm like normally I'm having
to take just so many and if I was doing that on 10 milligrams,
it's 25 fucking edibles and I don't want to eat that many.

(01:17:30):
So you're. Getting 2 bags of candy?
Yeah. I don't.
I don't want that sugar. I know but but it's also hard
because there is always a pop when there's a rec market.
Yeah, stuff. Grows.
But if we don't, you look at thethe neighboring towns, Colorado,
Arizona, Nevada, everyone's going out there.
What do you think's our biggest hindrance?
Politics. Just the superstitious old white

(01:17:52):
guys. No, I mean it's.
Just policy like, you know, theywere able to say, look, this
will pass if it's medicinal. Now we're five years in.
It's like, I agree. Let's just focus on just making
sure our program doesn't implode.
Yeah, Before we start looking atwhat's.
The things that you feel like art market needs the most in
order to help it not implode right now.

(01:18:13):
I think we need a demand driven approach to licensing like
there's these two rural licensesthat are coming out.
Are they adding in two rural ones?
They're adding two rural. Licenses what does that change
like why find out people were complaining that they couldn't
get their products sold so boom we need more access so but is.

(01:18:35):
The rural ones where we need it,I mean I'm sure they need it
there, but is it going to drastically affect?
No. No, won't change anything.
No, it's more of a business hindrance you.
Lose money, and we're all rural.It's hard.
Yeah, we're in Brigham City, andwe lost money for a very, very,
very long time. Oh yeah.
I mean, you can't the you're theamount of product that's being

(01:18:58):
produced for one location and then for another location.
It's just not going to leave theshow you got.
To also think about the people, how many people are going to be
there? Exactly, it's a.
Smaller community, there's smaller access and what
percentage like you definitely. Are on first name basis by that
point, yeah. Hello, Tammy.
I mean. We are, we are with most of our
patients. But I did notice that I mean

(01:19:20):
like really. Really.
No in. In Brigham City, it is a very
it's. Much more.
Intimate yeah, which is super cool to have it's cool it's
super cool and and I mean I loveeveryone in Salt Lake I'm.
Hugging this Jessie, do you wantanymore I.
AM I have hit my I just felt. Like I was being a greedy
bitcher over here. No, no.
No, I hit my limit. I just barely hit my limit.

(01:19:41):
I'm That's OK, I'm good. I.
Just didn't want to be. No, I know.
When I can pump the brakes and I've been hanging, I love it.
But this one? Which one was this?
This. Is the Bubba Gump?
Yeah. This is like really this came?
From a homie out of San Diego. Long time legacy grower is he?
Still growing, Yeah. I don't know, I don't know where
he is. I don't have Instagram anymore

(01:20:02):
but. He he would always wear a mask.
When did you leave that? I will usually do it like once a
year but I do it in May. How long?
Do you stay off a? Year, all right, And then come
back on and then leave. It's just a fucking waste of
time. Yeah, I'm grateful we have
people on our team that handle ours.
Yeah, I but all I do on on the. Beehive one sometimes and

(01:20:26):
there's some people that send some weird shit here.
Says some weird shit. Abe's always sending me funny
stuff on Instagram all the time.We get all sorts of shit on
Instagram. Yeah, yeah.
Oh man, I like this. I feel like it's actually it's
a. Good mild mid, just hybrid.

(01:20:48):
It's a great OG high. And it's blending well with all
the other strains this has been such a great curation of.
Yeah, I just brought, you know, I bought some of our newer stuff
because you can always get, you know, some of the other stuff
that's just a staple. But I.
Mean out of that I think cougar piss was the only one we had

(01:21:10):
tried. Right.
Would you like the most cougar? Stills for me.
I mean, I like what was the second?
One we did. That one was really fun.
Second. One we did RS11 first we did the
I really. Liked Rs. 11 the Rs. 11 was
pleasant. We did.
Either. Plantain.
Plantain or red velvet Plantain.It was I loved.
Red velvet, that was really smooth.

(01:21:32):
I liked that experience. I also like the mouthfeel with
that one plantain. I love the flavor and I really
like the feel of that one. That taint.
I do yeah. It's just the best.
I almost started licking it so you.
Know Brandon you I was like it'sright there and then you're like
no, no, I'm gonna go right here wasn't.
Quite there, yet we should. Have a bunch of those ones that

(01:21:54):
I listed off in the next couple weeks.
So we'll be some new flavors coming that's.
Fantastic. So keep an eye on Beehive's menu
because it sounds like a lot of these fantastic strains will be
dropping. Yeah.
And then we got our our five year, five year anniversary on
the 17th. Yeah, so.
What is today? Oh we're still in September?

(01:22:14):
Fuck yeah. OK, so September not September.
October 17th. Beehive Pharmacy five year
anniversary Salt Lake. Probably some sweet shit that
you'll find over there. Some.
Cool deals. So sure, Yeah, it's crazy.
It's been five years, man. I am high.
I'm guessing you've started it, yeah.
Yeah, now you're high I. Am high yeah dude, I'm so.

(01:22:38):
High Jesse is a fish are. You married.
Nope. Plan on it.
When I meet the right woman. Good for you.
I'm married to the job right now.
Oh. I mean, I can imagine there's.
A lot more riding on it, though.I mean, it's not just you, it's
everybody that works there. I mean, you.
It's, it's a truly is that, you know, I've said so many times,

(01:22:58):
heavy as the head that wears thecrown because it's it's not
fucked. It's like you said, love, hate.
It doesn't matter. It's like existing, right?
The sun's going to come up regardless tomorrow.
So it's just like, I can understand that statement now
really deeply because it's just like, yeah, fucking it is what

(01:23:19):
it is. Unless I'm dead or I just say
fuck this. No, but I mean, I'm very
fortunate and very grateful to do what we do.
Yeah, no good. And.
That's it shows we're doing. Good stuff, You know, like
there's really no, really no reason to have any complaints,
no. I mean, it pours into everybody

(01:23:40):
that works there, but you can tell that's a as they know each
other for. Sure, and that's why I always
try to. They may not know my partners as
much, but we try to integrate asmuch as possible so that like
there's no like I'll never walk around and be like, who is this
person? I don't know this person.

(01:24:00):
So try to how? Close intimate.
Yeah, it's. Hard and we're getting better.
It's like a. Family it.
Is it's like 3 separate familiesand then we have one big family
and then within that we have little families.
So it's just that's good. We have really good people.
What's? Been one of the hardest
decisions that you've had to make so far in this journey.

(01:24:21):
What's? This Utah beehive, I'd say.
One we ended up taking. We end up buying this grow like
that. Wasn't easy or cheap, but oh,
you say. It was someone else had the
license, so harvest. Was an original like multi state
operator. They were the people that were
operating the grow and. MSO and they did they leave.
They, yeah, they ended up divesting, OK.

(01:24:43):
And. Then we were buying all that
weed anyway at the store and it was selling but it was very like
mid and then once we took over then we changed some SOP's and
processes. Took us a while to get shit
going and then changed it because you have.
To go and see what's working, what's not, what's broken, what
needs to be fixed, and I. Didn't know what the fuck I was

(01:25:06):
doing regarding growing weed. Yeah.
So that was a lot. That was really hard did.
You do. Were you like the initial grow
stages or did you bring someone in from the start?
No, there was people already there.
People already there because it was a purchase purchase and then
brought in some people. Makes sense?
And then I brought in a friend of mine from California to teach

(01:25:30):
how. Long did it take to trans?
Like transition it from where itwas at to.
I mean, when we started, OK, thegrow over there started with
three gallon pots that were being watered like every other
day. Now we're in one gallon cocoa
bags. They get watered multiple times
a day. So it's like a damn style, just
different style of growing. You know, I think then we our

(01:25:53):
quality has definitely gone up. So I'd say that was pretty hard.
You know, even letting people go, that's always hard, firing
people. Yeah, would you?
Say that that actually is more common than them leaving.
I don't know. They're both pretty, pretty low.
That's. Cool, That's really cool.
It's a good. Problem to have well.
I mean, it's not a. Fun conversation if you know.
Your people and you, really, youdon't just care about them, you

(01:26:17):
care about why they're there. You just.
Let's. Be real.
Let's. Be real, they're there for a
paycheck you. Fuck yeah, but me but they.
Also, but here's the thing, my commitment is yes, they like
what they do. Yeah, they like who they work
for. There you.
Got a guy there for five years they.
Have an idea of what we're trying to accomplish.
So it's not like working for fucking Amazon.

(01:26:40):
Having. Yeah, You know, like I think
we've all worked jobs that suck.Work, work is hard.
You know, we have good days. We all have bad days, of course.
And so I think our people are solid as fuck, though I put them
up against any other store. I've been really impressed with
everyone I've talked to. I ran in just for a moment the
other day. My buddy was getting married and

(01:27:02):
he wanted wedding cake, and thatwas where I found it.
And I was like, oh, this is perfect.
Ran up. I think Marco was there the day
we went in, wasn't he? Yeah.
I think so I. Think he was also there the day
that I ran in for a moment he didn't help me.
He was already helping someone else.
There was a lady helping me and I forgot's name.
Care. Maribel or Emily or Chloe?

(01:27:23):
I don't know, Ashley. Yeah, they are there for a
paycheck. I will agree with you on that.
But I don't. I don't mean that.
In a bad way, I'm just no. No, no, no, no.
But it's only. It's like a nonprofit I.
Can understand it? No, but I'm here.
We know all their names. Yeah, no, we know everybody,
dude, everybody like, yeah, me people like we show up for
people when they need help, so. Yeah, you don't hear that often

(01:27:45):
not incorporate. It's not easy, it's not.
Fuck, no it's not. I mean, that's hard.
You got to make hard business decisions.
It's not always sunshine and rainbows on your part.
You're watching the ups and downs based upon consumption
logistics. Something happens in the grow
that's unseen. I mean, there's there's so many
different variables that come atyou.

(01:28:06):
The fixed cost that you have is it's not fixed cost really.
It's just like fuck. And then all the variables that
could happen, good or bad, it just happens regardless.
So it's a lot. It's a, it's a fucking roller
coaster. Like I.
Said. And then we're doing this
greenhouse and an outdoor Yeah. Whole bunch of other new shit to

(01:28:26):
worry about stuff. Yeah, but I.
Think it'll be good. It'll be good for YEAH, supply
chain. It'll be good for our patients,
good for our brands. Have you guys ever run out yet?
Like a product out. Of product, yeah, we've ran out
of product in the sense of like there's a SKU that we made that.
Sells out. We didn't.
Make any more you know some of that was like some of the rosin

(01:28:47):
stuff that we did we ended up losing money on we ended up
losing money taking it to rosin,then taking it to flower.
So that's a business decision. You're like, can't do that
again. Yeah, but now we know what it's
like in rosin. So don't do it again.
These are all things that like we have to just be mindful of
and then own and then. Yeah.
And then just plan, you know, soin case you still have the same

(01:29:09):
strain, you know, there's a point where we're growing one
strain per room. We'd have ice cream cake and
it'd be like boom, 25 lbs ice cream cake.
And then how long do you sit on 25 lbs ice cream cake for?
Yeah. And then boom, another batch.
So then, you know, we, we had tokind of answer your earlier
questions like how long did it take for the crow to refine?

(01:29:29):
We went through different iterations of so many different
strains in one room to one strain per room to now just two.
And then that way we can manage it, do things differently.
So it just takes takes. It takes a minute.
Yeah, we got 5 minutes before. I know you got to bounce.
Is there anything you want to leave with the audience?

(01:29:50):
Anyone at home? No, I would say if you have a
Med card, come by our spot in Salt Lake or Brigham City.
And if you don't have a Med card?
I don't have Med. Card get one place.
Right across the street there. Is an office across the street
from our Salt Lake location and the Lotus Doctors are running

(01:30:11):
that. You can sign up at Beehive
med.com. We'll have the links below for
there's 70. Dollars cards there on Mondays
and Thursdays and then Brigham City.
We're open as well every day. Is there a place?
In Brigham City to get a card. There is.
We do them every Wednesday. Oh.

(01:30:33):
Cool. OK with.
Full Circle, we don't do them. Full circle Wellness does with
Doctor Watkins up there and theydo those on
wednesdaysandthoseyoucanfind@behindmed.com.Too sweet.
So I'd say come in, hopefully you get to experience what we've

(01:30:53):
created. If there's something for some
reason we don't have it, you're looking for it, let let us know.
You know, we're not here to gatekeep anything.
We want to be able to provide value to you guys and then if
you guys have any questions for us to like reach out.
We're not. I'm not some big scary dude
behind a wall. Oh.
No, no, it's been, it's been awesome.

(01:31:15):
I mean, we've, it's been funny. Like, we've always joked around
about it. Like Dragonfly was the only ones
willing to talk to us like everybody else.
Like, just like, no, no, no, I'msure.
The more I'm sure more people will, you know?
Just. But we understood why.
I mean, it's it, yeah. It's just time.
We didn't think like nobody wanted.
I mean, he's going to talk to a couple of guys who've been

(01:31:37):
smoking weed in the garage for four years now, right?
You know, I mean, I mean to callspade a spade, but the what
we've been able to grow as far as our audience and anybody
that's focused primarily on cannabis and it's new people to
the culture and people who have been in the culture for a real
long time, but even have their own stupid ideologies are like,

(01:32:01):
oh, you can't do it this way, right.
You know, it's, it's evolving with the bookkeeping, that
tradition with it as well. And you've been in for so long
seeing cannabis from so many different lenses.
It's pretty cool to see like howthat's affected your business,
the way you work with your people, I mean.

(01:32:21):
Dude, it's scary to see what's happening in the markets like
California and my friends who were doing this, the one who
bred these, he closed one of hisgrows.
He's been doing it way longer than I have.
Yeah. And so, like, those are.
Yeah, it's scary. So we just got to just try to
long game survive. A lot of people got out early.

(01:32:43):
Yeah. You know, like people flipped
and people. Sold MSO's and.
Yeah, you've got, you know, MSO wise, you've got several.
Yeah, probably more than half. Yeah, I think, gosh, I don't
know. We have quite a few because
there's multiple ones, not just key relief.
So you have key. Relief you have standard you
have true north you. Have come on wholesome code just

(01:33:06):
got lost. Yep.
You've got what was the company the block Very.
I bought them. Oh.
Yeah, yeah, yeah, the. Blocks got MSO, so MSO is.
Everywhere. So that's why we really push
like local. If you see anywhere ads or
billboards or shit, it's like locally owned.
Is the forest MSO? Yep.
There it was. Yeah.

(01:33:27):
But you know, like, here's the thing, a lot of people say that
they care, and then the moment they're making a purchase, they
don't care. It's like Amazon's still busy
Walmart's. Still busy?
Yeah. So yeah, we're not.
We're not for everybody I like. It so yeah.
I mean, when it comes to experience, that's number one
for us. It's not just like I just need

(01:33:48):
to be fucking stoned out of my mind.
Like I've smoked quite a bit andthis is not a normal sesh for
me. No, actually I've loved it,
dude. I've hung for a while.
I mean, I took. You through a whole we went
through, you know. 55 Yeah, yeah, I believe that.
I mean, it was heavy for a second and then it just lifted
off. But that's just, you know,
because I've been, I've been stung by the rattler a couple

(01:34:11):
times, you know, so my, my tolerance is like there's.
No problem. But I don't know, man, like I've
just you can tell a big difference as far as what
companies should be giving a bitmore attention to.
And even though, yeah, it, it's like the same with gas, like
somebody's like, oh, don't get gas from this place, Get gas
from this place because this gasis better.

(01:34:33):
Like not really, OK. But there is a place where you
have that feeling like, like, like I'll go to Maverick.
Why? I don't know.
I just that brand is associated with me now.
I know that because I had several good experiences before.
You're like Utah over some Chevron company, right?
Right, right. Totally.

(01:34:54):
Yeah. And I'm just like, yeah, I'll,
I'll go there because it starts to make more sense with me.
And I feel that those, when they're going local where the
quality has been, California fora lot of people in Utah is like,
oh, no, this is pretty good. You're like, yeah, but this is
way better. This has got that quality like

(01:35:16):
truly like you know, whatever weget from your plug.
Man, you know, like because I don't like, I'm not selling this
to other really other stores. If anybody that's in another
area that wants it, ask your store just to reach out.
Yeah, we'll sell to them. If not, just come to our store.
Yep. I'd rather make the trip it.

(01:35:37):
Was worth the commute hell. Yeah, it was.
I mean, it was it was a great experience.
Honestly, those who come from California or out of state
Nevada, you guys are going to have a really good experience
here. It it feels more getting caught
mountain that last one. Yeah, I can hear it.
But yeah, it it was a very it isit feel.

(01:35:58):
It felt really, it didn't feel as medicinal as I and I and I
don't, that's not for everybody,but it felt more inviting.
It felt easier to be able to communicate with people there
because they were interested. Not like next.
Please, I would. I would.
I would challenge the medicinal thing.
It's still medicinal. It just wouldn't be as sterile.
Yes, because because we we have to maintain medical No.

(01:36:22):
And you do, but you. Blend both of those worlds
really well, like all of your staff look like they work for a
company that cares about their image.
Also to all our products are on display, yeah you can look at
like the whole menu, which is a lot of work, a lot of our staff
all. The time.
Oh for sure, it's very easy to put AQR code and do that and
look, but some people different generations.

(01:36:46):
It takes way too much time, and you don't want to sit at a
tablet. So for sure.
Hey, Bijan, appreciate you coming on the show.
Yeah. Man guys for the everyone.
At home. Thanks for tuning in.
Yeah. Love you guys, take it easy.

All Episodes

Episode Transcript

Popular Podcasts

Stuff You Should Know

Dateline NBC

The Breakfast Club

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Beehive Buzz: Cannabis in the Heart of Utah

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Stuff You Should Know

Dateline NBC

The Breakfast Club

All Episodes

Beehive Buzz: Cannabis in the Heart of Utah

Stuff You Should Know