2022 was a horrible year for sales effectiveness.
The volume of outbound outreach ramped up significantly but the results were terrible.
The response to all of that poor outreach showed up with most reps (close to 70%) failing to meet quota.
2023 is going to be a year where there are significant economic headwinds and an AI emergence that could signal the end of many entry-level sales roles.
So what can you do to not only improve your skills but also to drive results?
The steps discussed in this episode provides an actionable framework for reps to use.
Music Credit: Music Credit: Maarten Schellekens - Riviera
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