In this episode, Scott and Nikole kick off a three-part series on understanding and measuring your marketing dollars. Today, we're diving into Customer Lifetime Value (LTV)—what it is, how to calculate it, and why it's crucial for your business. Whether you're running a small business or a larger professional service, we've got practical insights and tools for you. Plus, don't miss Nikole's Marketing ROI Calculator. Tune in and learn how to maximize your marketing investments!
Download Nikole’s Marketing ROI calculator and watch the video instructions
(https://resources.momentumaccounting.com/marketing-calculator)
Chapters:
00:00 Introduction
00:59 Meet Your Hosts: Scott and Nikole
01:06 Series Kickoff: Measuring Your Marketing Dollars
03:40 Understanding Customer Lifetime Value (LTV)
05:22 Calculating LTV: A Step-by-Step Guide
10:31 Strategies to Increase LTV
13:05 Increasing Purchase Frequency and Value
17:33 Conclusion and Next Steps
🔗 Connect With Us On Linkedin! 🔗
Nikole Mackenzie
📎 https://www.linkedin.com/in/nikolemackenzie/
Momentum Accounting
📎 https://momentumaccounting.com/
Scotty OKR Scarano
📎 https://www.linkedin.com/in/scottscarano/
Padgett NC
Accounting High
📎 https://www.linkedin.com/company/accounting-high/
📎 https://www.accountinghigh.com/
Tags:
#marketingROI #customerLifetimeValue #LTVcalculation #marketingDollars #marketingMetrics #CAC #acquisitionCost #marketingStrategy #smallBusiness #profitability #businessGrowth #cashFlow #ROIcalculator #customerRetention #salesStrategy #businessDevelopment #clientAcquisition #clientExperience #loyaltyPrograms #marketingOptimization
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.