In this episode of The Ca$hflow $how, Scott and Nikole guide small business owners through the final steps of understanding and calculating Return on Investment (ROI) for their marketing dollars. This episode, Part 3 of a series, focuses on the practical application of previously discussed metrics: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Understand your ROI for marketing now!
Download Nikole’s Marketing ROI calculator and watch the video instructions
https://resources.momentumaccounting.com/marketing-calculator
Chapters:
00:00 Introduction
01:00 Welcome Back and ROI Overview
03:28 Practical ROI Examples
04:32 Interpreting ROI Results
07:02 Next Steps and Pricing Strategy
07:54 Conclusion
⬇️Videos Referenced⬇️
Calculating LTV (https://youtu.be/uJICoFkpiB8)
Understanding CAC (https://youtu.be/IyDPGrq2rPM)
🔗 Connect With Us On Linkedin! 🔗
Nikole Mackenzie
📎 https://www.linkedin.com/in/nikolemackenzie/
Momentum Accounting
📎 https://momentumaccounting.com/
Scotty OKR Scarano
📎 https://www.linkedin.com/in/scottscarano/
Padgett NC
Accounting High
📎 https://www.linkedin.com/company/accounting-high/
📎 https://www.accountinghigh.com/
Tags:
#MarketingROI #CustomerAcquisition #SmallBusiness #Profitability #LifetimeValue #CACCalculation #ROIExamples #ROIRatio #MarketingStrategy #BusinessGrowth #SalesCosts #MarketingCosts #MarketingTools #PricingStrategy #MarketingROICalculator #PodcastEpisode #MaximizingROI #ROIExplanation #BusinessOwners #MarketingAdvice
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