All Episodes

September 14, 2024 31 mins

In this episode of the Cashflow Show, Scott and Nikole dive into the foundational aspects of SaaS startups in the first part of their three-part series. They explore different business models, essential metrics, and terminologies that are crucial for understanding and advising tech companies. From customer acquisition costs (CAC) to monthly recurring revenue (MRR), this episode is packed with insights for small business owners and advisors looking to navigate the complexities of the tech startup landscape. Tune in to learn how to manage your finances and scale your business effectively.


Chapters:

00:00 Introduction 

01:15 Understanding Different Business Models 

02:02 Key Terminology for SaaS Startups 

04:20 Funding Stages: Friends, Family, and Fools 

07:11 Understanding SAFE Notes 

11:57 Series A Funding and Beyond 

14:36 Burn Rate and Runway 

19:14 Customer Acquisition Cost (CAC) 

23:21 Bonus Terms: MRR, ARR, and NRR 

27:59 Conclusion


⬇️Videos Referenced⬇️

Episode 25 - How to Measure Your Marketing Dollars: Part 2 Understanding CAC

(https://youtu.be/IyDPGrq2rPM)


🔗 Connect With Us On Linkedin! 🔗

Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

📎 https://momentumaccounting.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Padgett NC

📎 https://www.padgettnc.com

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.