April 4, 2024 • 40 mins
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Unlock the golden rule of entrepreneurship with a twist on relationship management that goes beyond the basics. This season on Cashflows, we're not just talking about nurturing client connections; we're redefining it with personalized strategies like birthday cards—a simple yet profound touch. Join me, Cash Matthews, and the ever-inspiring Jeanna Crawford from Ponytail Grit, as we share the secrets that will expand your business and personal growth.
Jeanna's formidable health journey and the inception of Ponytail Grit are at the forefront of our discussion, showcasing the transformative power of exercise and a balanced diet in combating diseases like type 2 diabetes. My own revelations about nutrition and wellbeing underscore the episode, offering an intimate look at the small, sustainable steps you can take towards a healthier lifestyle. It's an exploration of the bond between personal evolution and entrepreneurial success, all while being deeply grounded in authenticity and the lessons learned from mentors who have shaped our paths.
We wrap up our conversation with a heart-to-heart on the less-discussed aspects of running your own venture—the after-hours grind and the emotional rollercoasters with clients—and I'll spill some productivity hacks that keep me laser-focused. But perhaps most importantly, we examine the profound impact of forgiveness, not just for those around us, but for our inner peace and happiness. Tune in to an episode packed with actionable advice, heartfelt stories, and a journey through entrepreneurship that's as real as it gets—with Cashflows, where every stream tells a story.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello, entrepreneurs, dreamers, business owners and
happy people with high hopes.
Welcome to Cashf lows with yourhost, Cash MAtthews.
Speaker 2 (00:09):
Matthews.
Speaker 3 (00:13):
All right, good morning, mr Kenneth.
We are here in beautiful Tulsa,oklahoma, and this show is
called Cashf lows and our showis designed to help
entrepreneurs and happy people,or maybe even some unhappy
people, find a little traction,a little motivation to move
forward in life, business orother pursuits, and we're very
glad you're here.
We have a guest we'll introducein just a moment, but first
(00:34):
let's say hi to Mr KennethBaucum, the executive producer
of Cashf lows.
Well, hey, how's it going, cash?
It's going very well.
With 107 episodes under yourbelt, how do you think things
are going?
Speaker 1 (00:45):
Oh, I think they're going to be fantastic.
Looking forward to kicking offseason two with you today.
Speaker 3 (00:48):
Yeah, here we go, Season two.
Man, it's like they called usback and said hey, Netflix
renewed, or whoever it wasrenewed us.
Speaker 1 (00:54):
It was not Netflix, not Netflix.
They're similar to Netflix,that's right.
Speaker 3 (00:58):
Anyway, we're glad to be here working in the
community with people that aremaking a difference and, kenneth
, certainly you've been one ofthose.
And before we get going on ourshow, you know, there's a little
thing we like to do where wejust give our little nugget to
entrepreneurs.
Speaker 1 (01:12):
Oh, I think you mean Biz Bites, biz Bites, biz Bites
yeah.
Speaker 3 (01:17):
Awesome.
What do you have for us today,cash?
You know, as a 42-year veteran,god, that just makes me sound
so old, but so does my age.
Well, I mean, you know, I'vebeen an entrepreneur since I was
age 20, and one of the thingsthat took me a while to learn is
what do you do with all of theinformation you gather about
(01:39):
prospects and clients andfriends and we would just call
that a database and managingyour database correctly is one
of the single most effective,least expensive things that you
can do on a daily basis to makesure your business is growing
continually.
And so when I meet with peoplenow, we have lots of events and
(02:00):
people come in, and you know I'mnot a business card guy on any
level.
But what I do like to gatherfrom clients, I call them the
five points of business, andpoint number one is their name.
I think that's pretty basic.
Number two, I like to get theirdate of birth, their cell phone,
their email, and now here's thebiggie for me I like to get
their address as well, and a lotof you know so far we haven't
(02:23):
had too many people freak outover me asking for their address
, but one of the things that Ido with my database is I send
out birthday cards, and if youwant to build a business quickly
, just stay in touch with thepeople that you're already, that
you've already met one-on-oneand you know.
If you don't like them, youdon't have to do that.
But if you meet people that youlike and could envision having
(02:46):
a friendship or a clientrelationship within the next
five years, what do fivebirthday cards cost over the
course of five years?
You know, 15, 20 bucks.
Yeah, a little bit of effort,and so I think managing your
database is the single mostimportant thing you can do.
That's basically free, and ifyou don't have one man, I'd
(03:07):
share with you how we do it andit's worked very well for us.
I actually like to send out acard on my birthday from time to
time.
Speaker 2 (03:14):
Oh yeah.
Speaker 3 (03:15):
Yeah, and I know that sounds funny, but I'll send out
a card to certain clients.
It'll go hey, it's my birthdayand I wanted you to know that
the best gift I could ever haveis a friend like you.
Thanks for being part of mylife.
Sincerely, cash Matthews.
I love that no business, justhey, it's my birthday and I
thought it would be weird tosend you a birthday card and
we've done.
(03:35):
Groundhog Day and everybody doesChristmas cards, but then your
card's one of you know whatever,50 or 60.
So anyway, hand signed birthdaycard for and we do that with
our client base and our databaseand I think that's a good
definition of the Biz Byte,awesome, all right, we ready to
get on with this.
Speaker 1 (03:52):
I certainly am.
Let's do it.
Speaker 3 (03:54):
This is going to be a great show today.
We have our friend JeannaCrawford in today, and her
business is Ponytail Grit.
What a cool name, thanks.
How'd you come up with that?
Speaker 2 (04:03):
I just I wanted the grit, and my hair is always in a
ponytail when I'm gettingserious, so it made sense.
Speaker 3 (04:10):
All right.
Well, you know there's a bookcalled Grit, and when I heard
your name I was like, ah, Idon't know if you've read that
book or not, but what atremendous book.
And you know we actually have aGrit Award at our annual awards
ceremony, so this is going tobe a topic I think everybody
relates to Ponytail GritPonytailGritcom If you want to
look up Gina Crawford today andget to know her a little bit and
(04:33):
you know the starting point forher company is to help ladies
lose weight.
Get moving, and things likethis can help reverse type 2
diabetes, and you know not beingable to see your feet and other
things that go along with.
You know not being in the formof health that you'd really
(04:53):
rather be, and I love thatphrase, though.
Get people moving, and I thinkthat applies to that's not just
applies to women, that appliesto men.
Speaker 2 (05:01):
Yes.
Speaker 3 (05:02):
Not everybody's as physically fit as you and I are,
but Well, I mean, you mean, youknow anyway.
So time to get people moving,and uh, so we're here with gina
crawford today and we'rethankful to spend some time with
you, sure, yeah, thanks forhaving me all right, welcome to
cash flow.
So I want to start with just Iwant to get a little bit of your
history, how you got in,because what do you call
yourself in the health andwellness industry?
(05:23):
Is that, yes, the industry?
Speaker 2 (05:25):
tell us about getting in the health and wellness
industry and what you did beforeand how you ended up here okay,
well, um, what I did before wasclaims adjusting and I worked
with injured workers and overtime you realize that those who
have really taken care ofthemselves, those who eat right,
they heal, heal faster, theyheal better and they're more
(05:48):
motivated to go back to whatthey're doing.
And other people.
When you have health issuesthat interfere with an injury,
it takes a lot longer, and thelonger that healing takes it
takes a toll on the person, ittakes a mental toll on them.
So I started seeing early in mycareer that keeping control of
(06:08):
your health, taking care of it,is really going to help you in
the long run.
Right and through the years,I've always been interested in
working out.
I've worked out with thewrestling team in high school.
Did not want to wrestle, it wasjust cool to have 28 older
brothers running around.
So, I was well protected,that's kind of cool wrestle.
It was just cool to have 28older brothers running around,
so I was well protected andloved working out, really
(06:29):
appreciated the ladies who wentforward in the health and
fitness industry.
I will forever be a DeniseAustin fan.
She paved the way for us Oldschool.
Speaker 3 (06:37):
Yeah, that's cool.
Speaker 2 (06:37):
Yes, yes, so the exercise piece of it is
something I've always enjoyed.
The nutrition piece did notreally become a reality to me
until I was sitting in adoctor's office hearing that I
was pre-diabetic.
I had heart disease markers litup like Vegas and I was
inflamed and I was in troubleand I knew that.
(06:58):
First of all, I knew better.
Speaker 3 (07:00):
Right.
Speaker 2 (07:01):
Or at least I thought I did.
I knew how to lose weight.
I'd done it before.
But getting the nutrition right, getting your body right, get
everything back in sync.
Once you get your health right,your size, your shape, that's
going to take care of itselfRight.
So that's what started thatpath and that journey.
And once I had that information, I can't keep that to myself.
(07:22):
That was a gift from from God.
He allowed me to do that, tofind that, and I know going
through it myself it was prettylonely and I was like and I just
you know why go through ityourself yeah, that makes sense.
Speaker 3 (07:35):
So did you go from a traditional full-time job and
into the health and wellnessindustry?
Speaker 2 (07:40):
I am actually still working a full-time.
Speaker 3 (07:42):
Oh, you are okay, and so this, this is sort of your
passion project then.
Speaker 2 (07:46):
This is my love and what I want to do full-time.
Speaker 3 (07:50):
What a beautiful story, yeah, so when you have a
full-time job, it makes it lessscary when you bridge over into
the thing that you really loveto do.
Speaker 2 (08:00):
In theory.
Speaker 3 (08:01):
In theory right, Is it still kind of scary?
Speaker 2 (08:08):
It is scary but it also creates the drive, because
there's a big difference inhelping people who have to be
helped and helping people whowant to be helped.
Speaker 3 (08:15):
True that.
So how long have you been doingPonytail Grit?
Speaker 2 (08:19):
Ponytail Grit's been up and running since 2020,
September 2020.
Speaker 3 (08:22):
Wow, so this is not a brand new thing.
Speaker 2 (08:24):
No.
Speaker 3 (08:25):
Now, do you do this in a one-on-one way or do you do
this as a group?
How do people find you?
And besides the website, butwhat's going on when they come
and visit with you?
Is that a group thing?
Individual thing?
Speaker 2 (08:38):
Most of my coaching is done group style.
I have a Facebook group alsocalled ponytail grit.
I try to make it easy to findme and I do live weekly training
on different topics whereladies can get information on
just little things that they cando.
Just little things, littleimprovements.
And then I do challenges.
In my group we just had a losethe sugar challenge.
(09:01):
I'm blown away.
One of my girls lost fourpounds this week in this
challenge.
Speaker 3 (09:05):
Wow, just by giving up sugar.
Yes, yeah, wow.
Speaker 2 (09:08):
And not even giving up all of it.
We just reduced it and swappedsome things out.
Speaker 3 (09:12):
Good for you.
Yeah, so you're on thenutrition side.
This is one of the things thatI find challenging is sugar's
everywhere.
Speaker 2 (09:18):
It is.
It has over 100 names.
Speaker 3 (09:25):
Wow, okay, it has over 100 names.
Wow, okay, that ought to makeyou all mad, all of those
dextrose and anything with os inthe end of it is kind of sugar,
yes.
So on the nutrition side then Imean, do you have like a
nutrition plan that youprescribe or subscribe for
people that they would follow?
Speaker 2 (09:44):
I don't tell them exactly what to eat.
Here's part of the problem.
When people start to get a holdof their diet and their
nutrition, they want to overhauleverything all at once.
Well, now you've got a madhusband and kids that won't eat,
and you can start working withthe foods that you like and put
(10:04):
them in the right order.
You can pair them.
Now, obviously, we're not goingto eat Twinkies all day, but
we're going to put some goodfood on the table, stuff that
everybody likes, and we're goingto work from there and then
we're going to build our plateright and we're going to start
where we are.
It doesn't have to be perfect.
We're going to get going and weare going to take the steps
(10:27):
that we need to take and buildone thing at a time instead of
taking off like the BostonMarathon.
Speaker 3 (10:33):
Right, right.
Speaker 2 (10:34):
It's because it is a marathon and you have to do it
step by step, otherwise you're,you stress yourself out.
When you stress yourself, youadd the cortisol.
That's fine that your body'sgoing to fight you.
Speaker 3 (10:45):
Yeah, you're not going to, so that's, I mean,
that's great advice, kenneth,start where you are.
I like that.
Speaker 1 (10:49):
Yeah.
Speaker 3 (10:50):
You know that's.
I think that's something thatthe average person could take
and go.
Okay, I'm not going to run theBoston marathon today, but I
might walk to the corner of theblock and back and then get
involved in an activity that, ona regular interval, keeps me
kind of busy.
That that's great advice.
Start where you are.
I love that.
I think they could be.
I think that's a biz bite justin and of itself well, yeah, it
(11:12):
could be.
Speaker 1 (11:12):
I mean, we do have sound effects for those things
too.
Oh money, big money right there.
Speaker 3 (11:18):
Okay, very cool.
So how did you learn aboutnutrition?
Because that's a giant topic.
It's amazing how many peoplehave an opinion on it, but
obviously you've done lots ofresearch.
Tell us about that.
Speaker 2 (11:32):
Okay, my nutrition journey started a couple years
after my mom died.
I was cleaning out her officeand I found a book called
Beating Cancer with Nutrition.
Okay, it was a heartbreakingmoment because I knew then that
my mom probably knew she hadcancer and didn't mention that.
(11:53):
And that's okay.
She was doing what she couldfor us.
I found this book and I hadjust been to the doctor.
I realized I was having someproblems.
Why don't we start here?
This was it literally justlanded in my hand.
So that's where I started.
I've never read the book in itsentirety.
It is a hard book to read.
(12:14):
It's college level stuff Notthat I can't read college level
stuff, but it's a hard read.
But it did connect me todifferent doctors and I read
their books and I followed themfor years I still do and that
started me down the path tonutrition and I was just blown
away with what you could do withyour food.
(12:34):
So once I got that far into it,I went and got a nutrition
certification so that I could bea nutrition coach.
Speaker 3 (12:42):
So you are a certified nutrition coach and
you went through the steps tolearn Well how good is that?
Speaker 1 (12:47):
Yes?
Speaker 3 (12:48):
And I don't know that a lot of physical trainers and
this is not cast on any oneperson, but I mean most trainer
type people they do.
They have nutrition counselingcertificates, or is that that
kind of makes you unique?
Some do some don't?
Speaker 2 (13:02):
Here's a fun fact nutrition counseling
certificates, or is that thatkind of makes you unique?
I think some do, some, somedon't.
Here here's a fun fact.
So in order to get throughmedical school, doctors only
have to have one to three hoursof nutrition right oh wow, and
this is the person who's tellingyou how to eat yeah, that's uh,
that's interesting so some,some personal trainers and some
(13:23):
programs offer a course onnutrition.
I wanted the full-blownnutrition which, interestingly
enough, this course also hadsome physical fitness in it as
well so to understand thechemical reactions and what it's
doing for the body and thingslike that.
Speaker 3 (13:39):
So when people join your group, do they have online
access to some of these ideas?
Speaker 2 (13:43):
Yes, absolutely.
Speaker 3 (13:45):
That's part of PonytailGritcom.
Speaker 2 (13:47):
Yes.
Speaker 3 (13:48):
They can go there and find out a little bit of
information.
Speaker 2 (13:50):
Well, they're going to find it in the group.
Speaker 3 (13:52):
Right.
Speaker 2 (13:53):
Yeah, but there's a route through the website to the
group and I keep all of mytraining in the guides section.
So if you just want to look atblood sugar, you can go through
those trainings.
If you want to look at exercise, I've got a section for that.
I have.
I have a section with recipesand these girls last week wow,
some recipes really popped out.
Speaker 3 (14:12):
They're really yeah I would think that that would be
like.
One of the great value adds isthe community.
Hey, here's, here's something Ifound that's low sugar or low
carb or whatever Help ladieslose weight, reduce and reverse
diabetes and get moving again.
We're here today with GinaCrawford, with Ponytail Grit,
ponytailgritcom, and we'relearning about nutrition and
(14:36):
exercise and really just livinga longer, better, happier,
healthy life.
Speaker 2 (14:42):
Vitality.
Speaker 3 (14:43):
Vitality.
I like that word.
That's what I want.
Speaker 2 (14:45):
I want to go out like I'm stealing a home plate, and
I want the rest of you all to dothe same.
Speaker 3 (14:49):
Awesome, I like that.
So let's talk about some of thepeople in your life.
I know you've had lots ofpeople influence you, yes, and
we want to hear about some ofthose people.
What could you tell us aboutthe influential friends, family
or whoever that influenced youduring your career up to now?
Speaker 2 (15:05):
Sure, the first one I want to mention is my dad.
My dad just never quits.
I've watched him learn a tradeand go into a different career
and start his own business witha broken back and he did that
because, as his back was healing, that way he could work on the
(15:25):
days when he could work, andthat has always stuck with me,
instead of just laying theresaying I can't.
He found what he could and hekept going and he did that and
he is retired and he still works.
Speaker 3 (15:41):
Wow, how old is your dad now?
Speaker 2 (15:42):
My dad is 72.
Wow, he's still going.
Wow, yeah, how old is your dadnow?
My dad is 72.
Speaker 3 (15:46):
Wow, and he's still going.
That's great.
Speaker 2 (15:47):
Still going swapping out car parts.
Speaker 3 (15:49):
Wow, okay, right, so who else?
Speaker 2 (15:52):
So another one was a high school teacher that I had.
I had her three out of fouryears and that was on purpose
after the first year.
It was an honors class and,unlike other honors classes, you
could do all of your homework.
You could ace every test, everyquiz.
You could do all the things andthe best you were going to get
was a C.
Speaker 3 (16:13):
Wow.
Speaker 2 (16:14):
Because C is average and if you've done all those
things okay, you're average.
If you wanted a B, here's thelist of work you had to do to
get a B.
If you want an A, you will dothe C, the B and the A work.
Wow.
So the bar was high in thislady's class and she was tough,
but she was fair.
(16:34):
She was an excellent teacherand, again, I submitted myself
to three years.
It was an elective class, Ididn't have to have her.
Speaker 3 (16:43):
Do you want to say her name?
Speaker 2 (16:44):
Her name is Catherine Flusche.
Speaker 3 (16:46):
Okay, and so Catherine Flusche you had a
profound impact on one personhere today.
Speaker 2 (16:50):
Absolutely, she did.
Speaker 3 (16:51):
Very cool, and that was high school right, mm-hmm.
Okay, anybody else that youwant to talk about who's had an
impact on you?
Just my mom, obviously.
Yeah, yeah, great lady, and shenever quit either.
How serendipitous to find thatbook as you're cleaning out her
office.
Yes, and now that one book isparlayed into this cool career
(17:13):
for you.
Speaker 2 (17:13):
Yes, and I know she's just like.
Well, what she would say isheck of a deal.
Speaker 3 (17:20):
That is a heck of a deal.
Yeah, so a about you.
So you an extrovert, anintrovert.
What does it take to do whatyou do?
Because you're in front of theworld right I am absolutely
positively an introvert that'swhat I thought you might say
absolutely, but you live infront of the world I do.
Speaker 2 (17:37):
I do most introverts, most most people you see in
front of the cameras, on thestages.
A lot of them are introvertsand I learned through my mentor,
darren Hardy, that in order tomake that happen.
I know you guys are sittinghere thinking do you teach Zuba?
What are you talking about?
An introvert?
Right, there's just a part ofthe process getting ready, and
(17:59):
once that music goes on, or oncethat Bluetooth hooks up to the
speakers, once that moment it'sshowtime.
Speaker 1 (18:06):
Right.
Speaker 2 (18:06):
Beyonce does the same thing when she's getting ready.
Once they're to a certain pointand those eyelashes go on, it's
showtime and that.
Speaker 3 (18:16):
It's another thing Beyonce and I have in common.
Speaker 2 (18:18):
Right Kind of an introvert until the lashes go on
.
That's right, that's right.
Speaker 3 (18:22):
Or the blue blazer.
Speaker 2 (18:23):
I believe it.
We all have our thing that says, okay, it's time to quit.
Do you find?
Speaker 3 (18:28):
more people that are in public.
Like you, have a tendencytowards being an introvert.
Speaker 2 (18:32):
Yes.
Speaker 3 (18:34):
I have this people think I'm an extrovert because I
speak in front of a room, but90% of the time I'm hidden out
in my car trying to prep for itand not throw up.
Speaker 2 (18:43):
Yes, I understand To this day.
I occasionally will get nervousbefore a Zumba class.
Speaker 3 (18:49):
Yeah, yes, so I meant to ask this and I left it off.
So how big is a Zumba class?
How many people show up forthese?
Oh man, Is it comfortable forpeople to show up?
Speaker 2 (19:04):
That's the introvert in me asking that question.
So in my class it's absolutelycomfortable and it is by design,
and I remind my girls all thetime.
Some of them have been in Zumaa long time, they know what to
do.
I've got my front row divas andI have my quiet Susies in the
back and that's fine.
Everybody has a different level.
If you can't do the whole class, I tell people take a break,
(19:24):
sit down, get some water, dowhat you need to do.
Don't worry about anybody elsein this room, because they've
all been where you are at andthey're here to support you and
they're here to get their workout too.
Everybody's pretty much focusedon themselves.
Sometimes we're playingtogether, but my girls are
inclusive, even if somebody'ssitting down and we're going
around doing high fives orsomething we catch.
(19:45):
Whoever's sitting down, I mean,they're part of the class too.
Speaker 3 (19:48):
Yeah, start where you are, absolutely.
Speaker 2 (19:50):
That is beautiful, absolutely Very cool.
Speaker 3 (19:52):
All right.
So you mentioned having afavorite color and that it had
some impact on you.
I don't normally ask thesequestions, yeah, but I want to
hear how your favorite color hasimpacted you.
Speaker 2 (20:03):
Well, my favorite color is my hero color in my
brand.
I have four colors in my brandand it is the hero color, so you
(20:23):
will see more royal blue in mybranding than anything because
it is to me.
For one thing, if you look atthe color definition, it
provides a sense of security andconfidence, and first of all
not everybody can wear thiscolor, and I can, so that's cool
.
It looks great, thank you, so Ifeel good in it.
I love the color and it's alsoa symbol of reliability,
responsibility andtrustworthiness, and that's what
I want to be to my people,right.
Speaker 3 (20:43):
And to yourself, I think to be to my people Right,
and to yourself, I think itsounds like that you're kind of
walking the walk here.
Speaker 2 (20:48):
Right.
Speaker 3 (20:50):
I think that's awesome, do you like?
I love this color.
You ever wear a jacket thatlooks I mean, I've been a blue
blazer guy my whole life.
I've been afraid to stand out.
Speaker 1 (21:01):
Yeah, I mean, two out of the three schools I went to
as a kid had royal blue as acolor.
So I have my collection home aswell.
Speaker 2 (21:08):
Yeah, so I'm all about some royal blue, it's a
great color and now, sincestarting Ponytail Grit in
conjunction with Zumba, I can doan entire load of laundry in
highlighter yellow.
Speaker 3 (21:21):
Okay, okay.
I admire people who can wearcolors like I'm my life.
I am so beige it's embarrassing.
So what?
Um, let's talk aboutpersonality traits and what
people need to.
Uh, you like to work in yourindustry, what?
What does it take from apersonality standpoint to do
(21:42):
what you do?
Because I, I, I imagined onsome level it's frustrating when
you have somebody who's socapable and they want it and
they do maybe have the time.
They just need to make a coupleof adjustments, but don't like.
How do you tell me about yourpersonality traits that allow
you to not punch people?
Speaker 1 (22:01):
Can I say it that way ?
I mean that with all the lovein the world, of course.
Speaker 2 (22:04):
Right right Now.
There are times you can tellsomebody and you know, and they
will ask you the same question.
As you know, we've covered this, but that's what you need in
order to be able to do that isempathy.
Speaker 3 (22:17):
Right.
Speaker 2 (22:18):
And if you have been in their shoes which I have then
you understand.
It's not that they don't get it, it's not that they don't want
to.
There's a fear, there'ssomething else going on there
and you, your job at that pointas a coach is to help them
figure that out so that they cancommunicate that to you.
(22:39):
Once you know what that is,then you start working on that
fear, or what's holding themback, or why somebody might be
self-sabotaging themselves.
You have to get to that rootproblem.
So at that point you become anunqualified psychologist.
At that point you become anunqualified psychologist.
And that's just part ofcoaching is you bring out the
(23:02):
best in people when they don'tthink they can bring out the
best in themselves.
You know how we watch the sportsmovies.
And this team is crappy andthere's no way they're going all
the way.
And the next thing you know,we're cheering them on at the
end of the movie for thechampionship.
Humans are the same way thebest is in there and they want
it.
And when they sign up with you,even if it seems like they
don't get it, they're hearingyou.
(23:22):
They're afraid to move beyondthe point where they're at.
So you've got to find that fear, grab their hand and say, hey,
I got you, let's take this step.
Speaker 3 (23:32):
Let's take it together.
So that's why, then, the start,where you are is really based
in empathy and not hey, youdon't have to come in and run
the Boston.
That's such a great example.
Instead of running the BostonMarathon, let's do 10 minutes of
Zumba or walk to the end of theblock and back.
I think that is brilliant.
I say it differently God lovesyou just the way you are, but he
(23:54):
loves you too much to leave youthat way, and we all need a
little bit of encouragementalong the way, and I've
certainly benefited from that agreat deal.
Well, we're going to take aquick break and we're going to
say thank you to one of ourimportant sponsors who make cash
flows.
Come to life, kenneth, what yougot.
Speaker 1 (24:12):
This episode is sponsored by Kenneth Bauckham
Photography.
Hi, my name is Kenneth Bauckhamand I'm here to help you bring
your awesome ideas to life.
I specialize in helpingbusinesses explode their online
presence through professionalphotography, video and virtual
event production with a rapidturnaround.
It's commercial photo and videoservices with a personal touch.
Speaker 3 (24:37):
Learn more at KennethBauckhamcom.
All right, mr Kenneth, thankyou for that, and thank you for
all that you do to make CashFlows look so beautiful.
You're quite welcome Both on thepodcast I have a face for radio
but we're also out there on theYouTube under Ca lows Cash
flows with Cash Matthews.
So we're here today with JeannaCrawford and she is the founder
, owner and director ofPonytailGritcom.
She teaches exercise throughZumba.
(24:58):
She helps women get started andto me, I think that's true not
just in health, I think it'strue in everything.
It is Just getting started.
Just take a little bit of, justtake a step of some sort.
You know, if you're an authoror a wannabe, write down 10
words Like just get started.
And I think that is.
(25:19):
I think that's about the bestadvice.
Speaker 2 (25:21):
Well, you got the author part down, because that's
how my book started.
I just sat down and started.
Speaker 3 (25:27):
Well, tell us about your book real quick.
Okay, yeah, I want to hearabout that.
Speaker 2 (25:31):
Okay.
So I never set out to write abook.
In fact, my little brother wassupposed to be the author in the
family and I ended up.
I was in a ladies group, aladies entrepreneur group, and
they had a scholarship to dothis book and I said, well, tell
me about it.
And we start talking Long storyshort.
(25:53):
I said yes.
I wasn't sure why I said yes,but I said yes.
And I started mulling thisthing over and I thought what a
great way to tell my story andnot just tell my story but
explain it, because most timesyou know, in front of people
I've only got 10 to 15 secondsand if they're willing to read
the book, then they they can getthe full story and be able to
(26:17):
do some of the things that I didto turn my health around.
So the book is called theseGenes Don't Fit.
Genes is G-E-N-E-S.
Speaker 3 (26:25):
These genes don't fit Genes with a G.
Speaker 2 (26:27):
Yes, like our genetics Right, and what I
wanted people to know throughthis book is that just because
something runs in your family,specifically in my case, type 2
diabetes- and heart disease.
You absolutely have controlover that.
Just because Grandma had it,aunt Susie and your brother does
not mean that you have to haveit.
(26:48):
You do have some control.
You can avoid it.
You're going to have to putsome work into it, but you can
absolutely turn that around andI just wrote a book on it.
Speaker 3 (27:00):
Have you found that sometimes these habits that we
have as an adult, or even thesediseases, do you feel like some
of that is cultural, justbecause that's how we learn to
eat?
Do you feel like there's acultural part, not just a
genetic part?
Speaker 2 (27:15):
Yes, I do.
I think part of what runs inthe family isn't necessarily the
disease itself, but it's thediet.
Speaker 3 (27:23):
Right.
Speaker 2 (27:24):
My family has a lot of heart disease and they talk
about the holly heart and Ifinally, once I got through my
nutrition course and reallystarted studying, I said, guys,
our problem is just the Hollydiet and I don't mean to be
disrespectful to even my parentsor my family or anything.
(27:46):
You grow up eating a certainway.
Food is not just fuel, it's notjust energy, it's occasions,
it's celebrations.
Speaker 3 (27:55):
Yeah, it's very cultural.
Speaker 2 (27:56):
It's part of life, it's family, it's celebration,
it's very cultural.
I mean, it's part of life, it'sit's family, it's so many
emotional things.
So you grow up eating a certainway.
Then you grow up, fall in loveand you've got their way of
eating and their way of eatingand we merge that and then that
evolves and not a lot of peoplereally sit down to say, hey know
, this is great, we have somegreat food on the table, but we
(28:18):
don't have nutrients, we don'thave this, we don't.
Speaker 3 (28:20):
People aren't living that way yeah, and it's hard to
figure out at a certain age whyyou do what you do.
A lot of it's just habitual and, like you said that, it's
learned, learned behavior.
And how do you unlearn abehavior?
Well, I mean, that's a toughone, which is why I'm no longer
eating chicken fried butter forbreakfast.
Speaker 2 (28:40):
Great family recipe.
Some families have dessertafter every meal.
Speaker 3 (28:44):
Right.
Speaker 2 (28:45):
And we weren't really designed to have dessert after
every meal, or, if you want that, you know, let's have some
fruit instead of cake, right,right.
Speaker 3 (28:53):
Yeah, cool, all right .
So while we're talking aboutbooks, let's talk about.
You know, we've got peoplelistening out there today that
are trying to build theirbusiness.
Darren Hardy yeah, one of thegreat books.
It's incredible and it's justsmall daily decisions small
(29:24):
daily movements executed overtime.
Speaker 2 (29:25):
It's going to give you big results.
Speaker 3 (29:27):
I'm writing that down .
I'm going to reread it.
Speaker 2 (29:31):
That's an annual read for me.
Speaker 3 (29:33):
Yeah, you just triggered me on that one.
Speaker 2 (29:34):
Okay, what's?
Speaker 3 (29:34):
another one, darren Hardy's great.
Speaker 2 (29:41):
Yes, well, I'm going to plug Darren Hardy again.
Oh, however, it works.
Okay, so the and I'm notgetting paid for this, folks,
but the Entrepreneur RollerCoaster is an excellent book by
him and it really lays out.
I mean, some people get intobusiness thinking, oh, this is
going to be great.
And you know, you see what's oncommercials and you see people
driving around in their wrappedvehicles and you think, man,
that's just so cool.
And what you don't see is thenight you had to stay up until
(30:01):
one o'clock in the morning toget something done.
Or when you, you know, maybesomething didn't go right with
the client and you're bothsitting there in tears and
you've got to fix that.
And or you know, oh my gosh,what do you taxes?
There's so many components andit's rough.
So if you don't really lovewhat you're doing and you know
(30:24):
the roller coaster analogy is,it was great because you're
right Sometimes you're ridingthis thing and you're on a high
and then the next thing you'retaking a turn at 80 miles an
hour and your teeth are backthere and your head is in front
of you, right, just trying tohang on.
Yes, yes.
So it's a great book.
It not only paints the picture,but it gives you tips on what
(30:45):
to do and how to handle that andgo through those phases.
Speaker 3 (30:48):
Got it Any more for us?
Any more books you'd recommend?
Speaker 2 (30:50):
I do.
I would recommend a book by DrTom O'Brien called you Can Fix
your Brain.
Speaker 3 (30:56):
Oh, okay.
Speaker 2 (30:56):
A lot of people don't realize.
Not only do we have problemswith, you know, over-processed
food, things like that butthere's a lot of toxins in our
society and our environmentsthat we don't have a lot of
control over, or we do have, butwe don't really realize they're
there.
Fumes from the gas pump.
If you ever watch me pump gas,I'm trying to figure out the
(31:17):
wind direction and which side tostand on to avoid that,
although I love the smell of gas, isn't that?
Speaker 3 (31:22):
weird.
It is weird.
So bad for you, I know.
Speaker 2 (31:25):
I know there are things in your home that you
know.
Emf is a hot topic right nowand they're finding out.
It really is a big deal and youknow, shut that Wi-Fi off.
Speaker 3 (31:35):
Would you call his name out again?
You Can Fix your Brain by Dr.
Speaker 2 (31:39):
Dr Tom O'Brien.
Okay, and O'Brien isO-B-R-Y-A-N.
Speaker 3 (31:45):
Got it, we'll look him up.
I just had brain surgery a fewweeks ago, so I probably need to
.
Maybe they fixed my brain youcould do some training.
Well, I was just excited theyfound one, so that was good news
to me, hey, he's still there.
So, as an entrepreneur, youread a lot, then yes.
Yeah, yes, do you have any moreyou want to add?
Because these are all great.
(32:05):
You could go for a while.
I could go on all day, yeah.
Speaker 2 (32:10):
But I would recommend the 75 hard book too.
Speaker 3 (32:13):
Andy Frisella.
Yeah, that guy's intense.
Speaker 2 (32:18):
I book too.
Yeah, we andy frisella.
Speaker 3 (32:18):
Yeah, that guy's intense.
Speaker 2 (32:19):
I'm on phase three, oh wow, congratulations okay,
you made it through the coldshowers and all that.
I'm still doing cold showers,yeah, I kind of got.
Speaker 3 (32:23):
Yeah, that was I did the first phase and like, yeah,
I'm good october cold showerspiece of cake.
Speaker 2 (32:29):
Yeah.
March cold showers yeah,different story?
Speaker 3 (32:32):
not so much.
Yeah.
Well, let's talk aboutproductivity and being an
entrepreneur.
You know, we all kind of learnour way as we go.
Oh, if I do this, I get this.
The cause and effect of life.
What kind of productivity hackshave you learned, you know, in
your journey here?
Speaker 2 (32:49):
I'll give you my number one.
Speaker 3 (32:51):
Okay.
Speaker 2 (32:59):
Because people have asked me how did you work a
full-time job, nutrition, teachZumba and write a book?
And I will.
The number one is shuteverything down.
You work on one thing at a time, so if you're trying to produce
something, you're you need tobe in your creative space and
you really need to let yourmessage flow.
Turn the phones off, shuteverything on the computer off.
If you can handwrite it, that'seven better, because you don't
(33:21):
have to be in front of thecomputer.
But when I was doing my bookwriting, I had Microsoft Word
open and I had a blank Googledocument so I could quickly
search for things for myreferences.
Speaker 3 (33:34):
Right.
Speaker 2 (33:35):
Unless I had, and I also had a pile of books beside
me, but there was nonotifications going off.
I didn't know what was going onin my inbox.
I didn't, the phones weren't.
No distractions Shut down thedistractions and focus on what
you do to make it rain.
Speaker 3 (33:53):
Beautiful.
You ever do anything like that.
Just get totally off the gridand work on what you're working
on.
Speaker 1 (33:59):
Yeah, yeah, I've done that some.
I finally figured out how touse the what is it called?
The focus status or somethinglike that, in my Apple iPhone,
and it connects automaticallyacross my devices.
So I can say do not disturb.
And now everything is silentimmediately.
Speaker 3 (34:14):
Wow.
Speaker 1 (34:15):
Just from that side.
Speaker 3 (34:16):
So that's always nice to to do that as an
entrepreneur that we'rechallenged because there's a lot
of things coming at us and whenyou're self-employed and you're
at home and you have dogs and Istill have a 15 year old at
home and a and a wife, katie's,at home, like it there are a lot
of distractions, and that'sactually why we live in this
building is so I could get awayand have my own private cubby
hole, and that's good for youfor figuring that out.
(34:39):
I think that's probably some ofthe best advice.
Just get absolutely, totally,100% focused on this one thing
until you're done with it oruntil you reach a stopping point
.
All right, money, I like it.
Okay, so tell us in your I mean, we all have these moments that
we would consider like a bigmoment.
(34:59):
Have you had a pivotal momentin your life that like that was
your moment?
I've had a couple.
What are yours?
Speaker 2 (35:08):
mine was finding the book in my mom's office yeah,
imagine and it has circledaround to writing my own book.
Right, because I knew once Iwrote that book there was no
turning back.
Because now everybody's got myweb address, my facebook,
everything, and I put I put outto the world, hey, I'm here to
help you.
(35:29):
So, y'all, I'm here to helpwell, it sounds like.
Speaker 3 (35:32):
It sounds like you're doing a good job.
Um, so let's talk about we callthis kind of your business
nugget and share with us alittle bit.
You know, and a business nuggetcan be about life or business,
or however you want to phrase it, and you know, some are short
and some are long, but whatwould you tell our listeners and
your fans would be a greatthing to know.
Speaker 2 (35:53):
Okay, this is, this is what I want you guys to know.
The thing that you love to do,that thing that makes you lose
track of time, that's a smile onyour face from ear to ear.
Do it, do it often, and if thatlove for that thing does not go
away, find a way to make ityour livelihood.
(36:15):
That was God's gift to you.
It's your talent, your drive,your ability and your fire.
You don't have to know how.
It doesn't have to be perfect,you just need to get started.
Speaker 1 (36:29):
I love that man right out of the gate.
We're killing it on season two.
Speaker 3 (36:32):
I think we just had our best show of the season.
Speaker 1 (36:35):
It's our best show of the season.
Well, Gina, have our best showof the season.
It's our best.
Speaker 3 (36:38):
Yeah, it's our best show of the season.
Wow.
Well, Gina, that is reallywonderful.
And once again, back to startwhere you are.
Yes, you know, and I thinkthat's sage advice.
So well, Mr Kenneth, how are wedoing here?
On show one, season two.
Speaker 1 (36:50):
We're doing great.
Speaker 3 (36:52):
I loved it, this one up and say thank you.
We're with Gina Crawford today,ponytailgritcom.
Gina works with women and helpsthem get started and reverse
type 2 diabetes and lose weightand feel better.
And you know, I think there isa scale of health that we don't
talk about.
A lot of people think they'rehealthy because they're not sick
, and I don't believe that's howit works.
(37:14):
I imagine a scale beginning atzero and having a negative side
and a positive side, and whenyou're sick you're obviously in
the negative.
But I think there's somethingup the positive scale that is
rendered not just by being notsick but by being healthy, and I
think that sounds like the pathyou're on.
Speaker 2 (37:31):
Yes, and the reason I market to women?
Gentlemen, I can help you too.
If you need some help, I willhelp.
I market to women because mostwomen are preparing the meals or
doing the planning, or at leastare heavily involved.
I know that some you know.
For instance, my husband doesmost of the cooking.
(37:51):
now, but I'm still involved inthe process, and ladies have a
way of persuading.
Involved in the process, andladies have a way of persuading.
And you know what I?
What I really want is for theseladies to get their nutrition
down.
I want them to share that withtheir husbands and I want them
to raise their kids that way,because I really want the next
(38:12):
generation yeah if you.
Speaker 3 (38:16):
If you look at the statistics for diabetes, it is
heartbreaking absolutelyepidemic proportions, and it
doesn't have to be and I'mspeaking to type two and the
health care system seems to wantto just give you a pill, or a
shot or whatever yes, yeah, Idon't.
Speaker 2 (38:30):
I don't think that's the way to go so I was very
grateful for a doctor who didnot do that with me yeah and
that was another component.
You've got to find the rightdoctor.
Speaker 3 (38:38):
True that.
All right, we're with GinaCrawford and the founder of
Ponytailgritcom and Kenneth.
I think we're about ready towrap this up.
Before we go, let me say acouple of things about life and
beauty, and we're glad you'rehere on the Cash Flows podcast
show, also on YouTube as well.
And you know life is short,business is hard, but if you can
(39:01):
find that one encouragement tokeep you going, man, that's the
best thing that we could helpwith, just to give you that
little shove.
If you know a friend that needsto be encouraged, you know what
we all need to be encouraged.
The opposite of encourage is todiscourage, and you know, often
that happens.
You rise up and you're readyand you just get discouraged a
little bit.
So we mean this show toencourage you and hope you'll
(39:23):
share it with your friends.
And here's a good thing you cando today to make your life just
a little bit better.
You know, forgiveness issomething you don't do for the
other person, you do it foryourself.
And today would be a great dayto go find somebody that you
have something against and justforgive them.
And we've all fallen short somany times, I know in my life.
(39:44):
That's absolutely the case, butit's so beautiful when you can
go to somebody and go.
You know what.
We had an issue and I forgiveyou.
Life is short.
Death is certain.
Let's go make the most out oftoday and see what happens.
Thank you for being here withcash flows.
We're glad you showed up andhope to see you next time.
Speaker 1 (40:05):
That's our show for today.
Stay tuned for another rivetingedition of cash flows.
Hello, entrepreneurs, dreamers, business owners and
happy people with high hopes.
Welcome to Cashf lows with yourhost, Cash MAtthews.
Speaker 2 (00:09):
Matthews.
Speaker 3 (00:13):
All right, good morning, mr Kenneth.
We are here in beautiful Tulsa,oklahoma, and this show is
called Cashf lows and our showis designed to help
entrepreneurs and happy people,or maybe even some unhappy
people, find a little traction,a little motivation to move
forward in life, business orother pursuits, and we're very
glad you're here.
We have a guest we'll introducein just a moment, but first
(00:34):
let's say hi to Mr KennethBaucum, the executive producer
of Cashf lows.
Well, hey, how's it going, cash?
It's going very well.
With 107 episodes under yourbelt, how do you think things
are going?
Speaker 1 (00:45):
Oh, I think they're going to be fantastic.
Looking forward to kicking offseason two with you today.
Speaker 3 (00:48):
Yeah, here we go, Season two.
Man, it's like they called usback and said hey, Netflix
renewed, or whoever it wasrenewed us.
Speaker 1 (00:54):
It was not Netflix, not Netflix.
They're similar to Netflix,that's right.
Speaker 3 (00:58):
Anyway, we're glad to be here working in the
community with people that aremaking a difference and, kenneth
, certainly you've been one ofthose.
And before we get going on ourshow, you know, there's a little
thing we like to do where wejust give our little nugget to
entrepreneurs.
Speaker 1 (01:12):
Oh, I think you mean Biz Bites, biz Bites, biz Bites
yeah.
Speaker 3 (01:17):
Awesome.
What do you have for us today,cash?
You know, as a 42-year veteran,god, that just makes me sound
so old, but so does my age.
Well, I mean, you know, I'vebeen an entrepreneur since I was
age 20, and one of the thingsthat took me a while to learn is
what do you do with all of theinformation you gather about
(01:39):
prospects and clients andfriends and we would just call
that a database and managingyour database correctly is one
of the single most effective,least expensive things that you
can do on a daily basis to makesure your business is growing
continually.
And so when I meet with peoplenow, we have lots of events and
(02:00):
people come in, and you know I'mnot a business card guy on any
level.
But what I do like to gatherfrom clients, I call them the
five points of business, andpoint number one is their name.
I think that's pretty basic.
Number two, I like to get theirdate of birth, their cell phone,
their email, and now here's thebiggie for me I like to get
their address as well, and a lotof you know so far we haven't
(02:23):
had too many people freak outover me asking for their address
, but one of the things that Ido with my database is I send
out birthday cards, and if youwant to build a business quickly
, just stay in touch with thepeople that you're already, that
you've already met one-on-oneand you know.
If you don't like them, youdon't have to do that.
But if you meet people that youlike and could envision having
(02:46):
a friendship or a clientrelationship within the next
five years, what do fivebirthday cards cost over the
course of five years?
You know, 15, 20 bucks.
Yeah, a little bit of effort,and so I think managing your
database is the single mostimportant thing you can do.
That's basically free, and ifyou don't have one man, I'd
(03:07):
share with you how we do it andit's worked very well for us.
I actually like to send out acard on my birthday from time to
time.
Speaker 2 (03:14):
Oh yeah.
Speaker 3 (03:15):
Yeah, and I know that sounds funny, but I'll send out
a card to certain clients.
It'll go hey, it's my birthdayand I wanted you to know that
the best gift I could ever haveis a friend like you.
Thanks for being part of mylife.
Sincerely, cash Matthews.
I love that no business, justhey, it's my birthday and I
thought it would be weird tosend you a birthday card and
we've done.
(03:35):
Groundhog Day and everybody doesChristmas cards, but then your
card's one of you know whatever,50 or 60.
So anyway, hand signed birthdaycard for and we do that with
our client base and our databaseand I think that's a good
definition of the Biz Byte,awesome, all right, we ready to
get on with this.
Speaker 1 (03:52):
I certainly am.
Let's do it.
Speaker 3 (03:54):
This is going to be a great show today.
We have our friend JeannaCrawford in today, and her
business is Ponytail Grit.
What a cool name, thanks.
How'd you come up with that?
Speaker 2 (04:03):
I just I wanted the grit, and my hair is always in a
ponytail when I'm gettingserious, so it made sense.
Speaker 3 (04:10):
All right.
Well, you know there's a bookcalled Grit, and when I heard
your name I was like, ah, Idon't know if you've read that
book or not, but what atremendous book.
And you know we actually have aGrit Award at our annual awards
ceremony, so this is going tobe a topic I think everybody
relates to Ponytail GritPonytailGritcom If you want to
look up Gina Crawford today andget to know her a little bit and
(04:33):
you know the starting point forher company is to help ladies
lose weight.
Get moving, and things likethis can help reverse type 2
diabetes, and you know not beingable to see your feet and other
things that go along with.
You know not being in the formof health that you'd really
(04:53):
rather be, and I love thatphrase, though.
Get people moving, and I thinkthat applies to that's not just
applies to women, that appliesto men.
Speaker 2 (05:01):
Yes.
Speaker 3 (05:02):
Not everybody's as physically fit as you and I are,
but Well, I mean, you mean, youknow anyway.
So time to get people moving,and uh, so we're here with gina
crawford today and we'rethankful to spend some time with
you, sure, yeah, thanks forhaving me all right, welcome to
cash flow.
So I want to start with just Iwant to get a little bit of your
history, how you got in,because what do you call
yourself in the health andwellness industry?
(05:23):
Is that, yes, the industry?
Speaker 2 (05:25):
tell us about getting in the health and wellness
industry and what you did beforeand how you ended up here okay,
well, um, what I did before wasclaims adjusting and I worked
with injured workers and overtime you realize that those who
have really taken care ofthemselves, those who eat right,
they heal, heal faster, theyheal better and they're more
(05:48):
motivated to go back to whatthey're doing.
And other people.
When you have health issuesthat interfere with an injury,
it takes a lot longer, and thelonger that healing takes it
takes a toll on the person, ittakes a mental toll on them.
So I started seeing early in mycareer that keeping control of
(06:08):
your health, taking care of it,is really going to help you in
the long run.
Right and through the years,I've always been interested in
working out.
I've worked out with thewrestling team in high school.
Did not want to wrestle, it wasjust cool to have 28 older
brothers running around.
So, I was well protected,that's kind of cool wrestle.
It was just cool to have 28older brothers running around,
so I was well protected andloved working out, really
(06:29):
appreciated the ladies who wentforward in the health and
fitness industry.
I will forever be a DeniseAustin fan.
She paved the way for us Oldschool.
Speaker 3 (06:37):
Yeah, that's cool.
Speaker 2 (06:37):
Yes, yes, so the exercise piece of it is
something I've always enjoyed.
The nutrition piece did notreally become a reality to me
until I was sitting in adoctor's office hearing that I
was pre-diabetic.
I had heart disease markers litup like Vegas and I was
inflamed and I was in troubleand I knew that.
(06:58):
First of all, I knew better.
Speaker 3 (07:00):
Right.
Speaker 2 (07:01):
Or at least I thought I did.
I knew how to lose weight.
I'd done it before.
But getting the nutrition right, getting your body right, get
everything back in sync.
Once you get your health right,your size, your shape, that's
going to take care of itselfRight.
So that's what started thatpath and that journey.
And once I had that information, I can't keep that to myself.
(07:22):
That was a gift from from God.
He allowed me to do that, tofind that, and I know going
through it myself it was prettylonely and I was like and I just
you know why go through ityourself yeah, that makes sense.
Speaker 3 (07:35):
So did you go from a traditional full-time job and
into the health and wellnessindustry?
Speaker 2 (07:40):
I am actually still working a full-time.
Speaker 3 (07:42):
Oh, you are okay, and so this, this is sort of your
passion project then.
Speaker 2 (07:46):
This is my love and what I want to do full-time.
Speaker 3 (07:50):
What a beautiful story, yeah, so when you have a
full-time job, it makes it lessscary when you bridge over into
the thing that you really loveto do.
Speaker 2 (08:00):
In theory.
Speaker 3 (08:01):
In theory right, Is it still kind of scary?
Speaker 2 (08:08):
It is scary but it also creates the drive, because
there's a big difference inhelping people who have to be
helped and helping people whowant to be helped.
Speaker 3 (08:15):
True that.
So how long have you been doingPonytail Grit?
Speaker 2 (08:19):
Ponytail Grit's been up and running since 2020,
September 2020.
Speaker 3 (08:22):
Wow, so this is not a brand new thing.
Speaker 2 (08:24):
No.
Speaker 3 (08:25):
Now, do you do this in a one-on-one way or do you do
this as a group?
How do people find you?
And besides the website, butwhat's going on when they come
and visit with you?
Is that a group thing?
Individual thing?
Speaker 2 (08:38):
Most of my coaching is done group style.
I have a Facebook group alsocalled ponytail grit.
I try to make it easy to findme and I do live weekly training
on different topics whereladies can get information on
just little things that they cando.
Just little things, littleimprovements.
And then I do challenges.
In my group we just had a losethe sugar challenge.
(09:01):
I'm blown away.
One of my girls lost fourpounds this week in this
challenge.
Speaker 3 (09:05):
Wow, just by giving up sugar.
Yes, yeah, wow.
Speaker 2 (09:08):
And not even giving up all of it.
We just reduced it and swappedsome things out.
Speaker 3 (09:12):
Good for you.
Yeah, so you're on thenutrition side.
This is one of the things thatI find challenging is sugar's
everywhere.
Speaker 2 (09:18):
It is.
It has over 100 names.
Speaker 3 (09:25):
Wow, okay, it has over 100 names.
Wow, okay, that ought to makeyou all mad, all of those
dextrose and anything with os inthe end of it is kind of sugar,
yes.
So on the nutrition side then Imean, do you have like a
nutrition plan that youprescribe or subscribe for
people that they would follow?
Speaker 2 (09:44):
I don't tell them exactly what to eat.
Here's part of the problem.
When people start to get a holdof their diet and their
nutrition, they want to overhauleverything all at once.
Well, now you've got a madhusband and kids that won't eat,
and you can start working withthe foods that you like and put
(10:04):
them in the right order.
You can pair them.
Now, obviously, we're not goingto eat Twinkies all day, but
we're going to put some goodfood on the table, stuff that
everybody likes, and we're goingto work from there and then
we're going to build our plateright and we're going to start
where we are.
It doesn't have to be perfect.
We're going to get going and weare going to take the steps
(10:27):
that we need to take and buildone thing at a time instead of
taking off like the BostonMarathon.
Speaker 3 (10:33):
Right, right.
Speaker 2 (10:34):
It's because it is a marathon and you have to do it
step by step, otherwise you're,you stress yourself out.
When you stress yourself, youadd the cortisol.
That's fine that your body'sgoing to fight you.
Speaker 3 (10:45):
Yeah, you're not going to, so that's, I mean,
that's great advice, kenneth,start where you are.
I like that.
Speaker 1 (10:49):
Yeah.
Speaker 3 (10:50):
You know that's.
I think that's something thatthe average person could take
and go.
Okay, I'm not going to run theBoston marathon today, but I
might walk to the corner of theblock and back and then get
involved in an activity that, ona regular interval, keeps me
kind of busy.
That that's great advice.
Start where you are.
I love that.
I think they could be.
I think that's a biz bite justin and of itself well, yeah, it
(11:12):
could be.
Speaker 1 (11:12):
I mean, we do have sound effects for those things
too.
Oh money, big money right there.
Speaker 3 (11:18):
Okay, very cool.
So how did you learn aboutnutrition?
Because that's a giant topic.
It's amazing how many peoplehave an opinion on it, but
obviously you've done lots ofresearch.
Tell us about that.
Speaker 2 (11:32):
Okay, my nutrition journey started a couple years
after my mom died.
I was cleaning out her officeand I found a book called
Beating Cancer with Nutrition.
Okay, it was a heartbreakingmoment because I knew then that
my mom probably knew she hadcancer and didn't mention that.
(11:53):
And that's okay.
She was doing what she couldfor us.
I found this book and I hadjust been to the doctor.
I realized I was having someproblems.
Why don't we start here?
This was it literally justlanded in my hand.
So that's where I started.
I've never read the book in itsentirety.
It is a hard book to read.
(12:14):
It's college level stuff Notthat I can't read college level
stuff, but it's a hard read.
But it did connect me todifferent doctors and I read
their books and I followed themfor years I still do and that
started me down the path tonutrition and I was just blown
away with what you could do withyour food.
(12:34):
So once I got that far into it,I went and got a nutrition
certification so that I could bea nutrition coach.
Speaker 3 (12:42):
So you are a certified nutrition coach and
you went through the steps tolearn Well how good is that?
Speaker 1 (12:47):
Yes?
Speaker 3 (12:48):
And I don't know that a lot of physical trainers and
this is not cast on any oneperson, but I mean most trainer
type people they do.
They have nutrition counselingcertificates, or is that that
kind of makes you unique?
Some do some don't?
Speaker 2 (13:02):
Here's a fun fact nutrition counseling
certificates, or is that thatkind of makes you unique?
I think some do, some, somedon't.
Here here's a fun fact.
So in order to get throughmedical school, doctors only
have to have one to three hoursof nutrition right oh wow, and
this is the person who's tellingyou how to eat yeah, that's uh,
that's interesting so some,some personal trainers and some
(13:23):
programs offer a course onnutrition.
I wanted the full-blownnutrition which, interestingly
enough, this course also hadsome physical fitness in it as
well so to understand thechemical reactions and what it's
doing for the body and thingslike that.
Speaker 3 (13:39):
So when people join your group, do they have online
access to some of these ideas?
Speaker 2 (13:43):
Yes, absolutely.
Speaker 3 (13:45):
That's part of PonytailGritcom.
Speaker 2 (13:47):
Yes.
Speaker 3 (13:48):
They can go there and find out a little bit of
information.
Speaker 2 (13:50):
Well, they're going to find it in the group.
Speaker 3 (13:52):
Right.
Speaker 2 (13:53):
Yeah, but there's a route through the website to the
group and I keep all of mytraining in the guides section.
So if you just want to look atblood sugar, you can go through
those trainings.
If you want to look at exercise, I've got a section for that.
I have.
I have a section with recipesand these girls last week wow,
some recipes really popped out.
Speaker 3 (14:12):
They're really yeah I would think that that would be
like.
One of the great value adds isthe community.
Hey, here's, here's something Ifound that's low sugar or low
carb or whatever Help ladieslose weight, reduce and reverse
diabetes and get moving again.
We're here today with GinaCrawford, with Ponytail Grit,
ponytailgritcom, and we'relearning about nutrition and
(14:36):
exercise and really just livinga longer, better, happier,
healthy life.
Speaker 2 (14:42):
Vitality.
Speaker 3 (14:43):
Vitality.
I like that word.
That's what I want.
Speaker 2 (14:45):
I want to go out like I'm stealing a home plate, and
I want the rest of you all to dothe same.
Speaker 3 (14:49):
Awesome, I like that.
So let's talk about some of thepeople in your life.
I know you've had lots ofpeople influence you, yes, and
we want to hear about some ofthose people.
What could you tell us aboutthe influential friends, family
or whoever that influenced youduring your career up to now?
Speaker 2 (15:05):
Sure, the first one I want to mention is my dad.
My dad just never quits.
I've watched him learn a tradeand go into a different career
and start his own business witha broken back and he did that
because, as his back was healing, that way he could work on the
(15:25):
days when he could work, andthat has always stuck with me,
instead of just laying theresaying I can't.
He found what he could and hekept going and he did that and
he is retired and he still works.
Speaker 3 (15:41):
Wow, how old is your dad now?
Speaker 2 (15:42):
My dad is 72.
Wow, he's still going.
Wow, yeah, how old is your dadnow?
My dad is 72.
Speaker 3 (15:46):
Wow, and he's still going.
That's great.
Speaker 2 (15:47):
Still going swapping out car parts.
Speaker 3 (15:49):
Wow, okay, right, so who else?
Speaker 2 (15:52):
So another one was a high school teacher that I had.
I had her three out of fouryears and that was on purpose
after the first year.
It was an honors class and,unlike other honors classes, you
could do all of your homework.
You could ace every test, everyquiz.
You could do all the things andthe best you were going to get
was a C.
Speaker 3 (16:13):
Wow.
Speaker 2 (16:14):
Because C is average and if you've done all those
things okay, you're average.
If you wanted a B, here's thelist of work you had to do to
get a B.
If you want an A, you will dothe C, the B and the A work.
Wow.
So the bar was high in thislady's class and she was tough,
but she was fair.
(16:34):
She was an excellent teacherand, again, I submitted myself
to three years.
It was an elective class, Ididn't have to have her.
Speaker 3 (16:43):
Do you want to say her name?
Speaker 2 (16:44):
Her name is Catherine Flusche.
Speaker 3 (16:46):
Okay, and so Catherine Flusche you had a
profound impact on one personhere today.
Speaker 2 (16:50):
Absolutely, she did.
Speaker 3 (16:51):
Very cool, and that was high school right, mm-hmm.
Okay, anybody else that youwant to talk about who's had an
impact on you?
Just my mom, obviously.
Yeah, yeah, great lady, and shenever quit either.
How serendipitous to find thatbook as you're cleaning out her
office.
Yes, and now that one book isparlayed into this cool career
(17:13):
for you.
Speaker 2 (17:13):
Yes, and I know she's just like.
Well, what she would say isheck of a deal.
Speaker 3 (17:20):
That is a heck of a deal.
Yeah, so a about you.
So you an extrovert, anintrovert.
What does it take to do whatyou do?
Because you're in front of theworld right I am absolutely
positively an introvert that'swhat I thought you might say
absolutely, but you live infront of the world I do.
Speaker 2 (17:37):
I do most introverts, most most people you see in
front of the cameras, on thestages.
A lot of them are introvertsand I learned through my mentor,
darren Hardy, that in order tomake that happen.
I know you guys are sittinghere thinking do you teach Zuba?
What are you talking about?
An introvert?
Right, there's just a part ofthe process getting ready, and
(17:59):
once that music goes on, or oncethat Bluetooth hooks up to the
speakers, once that moment it'sshowtime.
Speaker 1 (18:06):
Right.
Speaker 2 (18:06):
Beyonce does the same thing when she's getting ready.
Once they're to a certain pointand those eyelashes go on, it's
showtime and that.
Speaker 3 (18:16):
It's another thing Beyonce and I have in common.
Speaker 2 (18:18):
Right Kind of an introvert until the lashes go on
.
That's right, that's right.
Speaker 3 (18:22):
Or the blue blazer.
Speaker 2 (18:23):
I believe it.
We all have our thing that says, okay, it's time to quit.
Do you find?
Speaker 3 (18:28):
more people that are in public.
Like you, have a tendencytowards being an introvert.
Speaker 2 (18:32):
Yes.
Speaker 3 (18:34):
I have this people think I'm an extrovert because I
speak in front of a room, but90% of the time I'm hidden out
in my car trying to prep for itand not throw up.
Speaker 2 (18:43):
Yes, I understand To this day.
I occasionally will get nervousbefore a Zumba class.
Speaker 3 (18:49):
Yeah, yes, so I meant to ask this and I left it off.
So how big is a Zumba class?
How many people show up forthese?
Oh man, Is it comfortable forpeople to show up?
Speaker 2 (19:04):
That's the introvert in me asking that question.
So in my class it's absolutelycomfortable and it is by design,
and I remind my girls all thetime.
Some of them have been in Zumaa long time, they know what to
do.
I've got my front row divas andI have my quiet Susies in the
back and that's fine.
Everybody has a different level.
If you can't do the whole class, I tell people take a break,
(19:24):
sit down, get some water, dowhat you need to do.
Don't worry about anybody elsein this room, because they've
all been where you are at andthey're here to support you and
they're here to get their workout too.
Everybody's pretty much focusedon themselves.
Sometimes we're playingtogether, but my girls are
inclusive, even if somebody'ssitting down and we're going
around doing high fives orsomething we catch.
(19:45):
Whoever's sitting down, I mean,they're part of the class too.
Speaker 3 (19:48):
Yeah, start where you are, absolutely.
Speaker 2 (19:50):
That is beautiful, absolutely Very cool.
Speaker 3 (19:52):
All right.
So you mentioned having afavorite color and that it had
some impact on you.
I don't normally ask thesequestions, yeah, but I want to
hear how your favorite color hasimpacted you.
Speaker 2 (20:03):
Well, my favorite color is my hero color in my
brand.
I have four colors in my brandand it is the hero color, so you
(20:23):
will see more royal blue in mybranding than anything because
it is to me.
For one thing, if you look atthe color definition, it
provides a sense of security andconfidence, and first of all
not everybody can wear thiscolor, and I can, so that's cool
.
It looks great, thank you, so Ifeel good in it.
I love the color and it's alsoa symbol of reliability,
responsibility andtrustworthiness, and that's what
I want to be to my people,right.
Speaker 3 (20:43):
And to yourself, I think to be to my people Right,
and to yourself, I think itsounds like that you're kind of
walking the walk here.
Speaker 2 (20:48):
Right.
Speaker 3 (20:50):
I think that's awesome, do you like?
I love this color.
You ever wear a jacket thatlooks I mean, I've been a blue
blazer guy my whole life.
I've been afraid to stand out.
Speaker 1 (21:01):
Yeah, I mean, two out of the three schools I went to
as a kid had royal blue as acolor.
So I have my collection home aswell.
Speaker 2 (21:08):
Yeah, so I'm all about some royal blue, it's a
great color and now, sincestarting Ponytail Grit in
conjunction with Zumba, I can doan entire load of laundry in
highlighter yellow.
Speaker 3 (21:21):
Okay, okay.
I admire people who can wearcolors like I'm my life.
I am so beige it's embarrassing.
So what?
Um, let's talk aboutpersonality traits and what
people need to.
Uh, you like to work in yourindustry, what?
What does it take from apersonality standpoint to do
(21:42):
what you do?
Because I, I, I imagined onsome level it's frustrating when
you have somebody who's socapable and they want it and
they do maybe have the time.
They just need to make a coupleof adjustments, but don't like.
How do you tell me about yourpersonality traits that allow
you to not punch people?
Speaker 1 (22:01):
Can I say it that way ?
I mean that with all the lovein the world, of course.
Speaker 2 (22:04):
Right right Now.
There are times you can tellsomebody and you know, and they
will ask you the same question.
As you know, we've covered this, but that's what you need in
order to be able to do that isempathy.
Speaker 3 (22:17):
Right.
Speaker 2 (22:18):
And if you have been in their shoes which I have then
you understand.
It's not that they don't get it, it's not that they don't want
to.
There's a fear, there'ssomething else going on there
and you, your job at that pointas a coach is to help them
figure that out so that they cancommunicate that to you.
(22:39):
Once you know what that is,then you start working on that
fear, or what's holding themback, or why somebody might be
self-sabotaging themselves.
You have to get to that rootproblem.
So at that point you become anunqualified psychologist.
At that point you become anunqualified psychologist.
And that's just part ofcoaching is you bring out the
(23:02):
best in people when they don'tthink they can bring out the
best in themselves.
You know how we watch the sportsmovies.
And this team is crappy andthere's no way they're going all
the way.
And the next thing you know,we're cheering them on at the
end of the movie for thechampionship.
Humans are the same way thebest is in there and they want
it.
And when they sign up with you,even if it seems like they
don't get it, they're hearingyou.
(23:22):
They're afraid to move beyondthe point where they're at.
So you've got to find that fear, grab their hand and say, hey,
I got you, let's take this step.
Speaker 3 (23:32):
Let's take it together.
So that's why, then, the start,where you are is really based
in empathy and not hey, youdon't have to come in and run
the Boston.
That's such a great example.
Instead of running the BostonMarathon, let's do 10 minutes of
Zumba or walk to the end of theblock and back.
I think that is brilliant.
I say it differently God lovesyou just the way you are, but he
(23:54):
loves you too much to leave youthat way, and we all need a
little bit of encouragementalong the way, and I've
certainly benefited from that agreat deal.
Well, we're going to take aquick break and we're going to
say thank you to one of ourimportant sponsors who make cash
flows.
Come to life, kenneth, what yougot.
Speaker 1 (24:12):
This episode is sponsored by Kenneth Bauckham
Photography.
Hi, my name is Kenneth Bauckhamand I'm here to help you bring
your awesome ideas to life.
I specialize in helpingbusinesses explode their online
presence through professionalphotography, video and virtual
event production with a rapidturnaround.
It's commercial photo and videoservices with a personal touch.
Speaker 3 (24:37):
Learn more at KennethBauckhamcom.
All right, mr Kenneth, thankyou for that, and thank you for
all that you do to make CashFlows look so beautiful.
You're quite welcome Both on thepodcast I have a face for radio
but we're also out there on theYouTube under Ca lows Cash
flows with Cash Matthews.
So we're here today with JeannaCrawford and she is the founder
, owner and director ofPonytailGritcom.
She teaches exercise throughZumba.
(24:58):
She helps women get started andto me, I think that's true not
just in health, I think it'strue in everything.
It is Just getting started.
Just take a little bit of, justtake a step of some sort.
You know, if you're an authoror a wannabe, write down 10
words Like just get started.
And I think that is.
(25:19):
I think that's about the bestadvice.
Speaker 2 (25:21):
Well, you got the author part down, because that's
how my book started.
I just sat down and started.
Speaker 3 (25:27):
Well, tell us about your book real quick.
Okay, yeah, I want to hearabout that.
Speaker 2 (25:31):
Okay.
So I never set out to write abook.
In fact, my little brother wassupposed to be the author in the
family and I ended up.
I was in a ladies group, aladies entrepreneur group, and
they had a scholarship to dothis book and I said, well, tell
me about it.
And we start talking Long storyshort.
(25:53):
I said yes.
I wasn't sure why I said yes,but I said yes.
And I started mulling thisthing over and I thought what a
great way to tell my story andnot just tell my story but
explain it, because most timesyou know, in front of people
I've only got 10 to 15 secondsand if they're willing to read
the book, then they they can getthe full story and be able to
(26:17):
do some of the things that I didto turn my health around.
So the book is called theseGenes Don't Fit.
Genes is G-E-N-E-S.
Speaker 3 (26:25):
These genes don't fit Genes with a G.
Speaker 2 (26:27):
Yes, like our genetics Right, and what I
wanted people to know throughthis book is that just because
something runs in your family,specifically in my case, type 2
diabetes- and heart disease.
You absolutely have controlover that.
Just because Grandma had it,aunt Susie and your brother does
not mean that you have to haveit.
(26:48):
You do have some control.
You can avoid it.
You're going to have to putsome work into it, but you can
absolutely turn that around andI just wrote a book on it.
Speaker 3 (27:00):
Have you found that sometimes these habits that we
have as an adult, or even thesediseases, do you feel like some
of that is cultural, justbecause that's how we learn to
eat?
Do you feel like there's acultural part, not just a
genetic part?
Speaker 2 (27:15):
Yes, I do.
I think part of what runs inthe family isn't necessarily the
disease itself, but it's thediet.
Speaker 3 (27:23):
Right.
Speaker 2 (27:24):
My family has a lot of heart disease and they talk
about the holly heart and Ifinally, once I got through my
nutrition course and reallystarted studying, I said, guys,
our problem is just the Hollydiet and I don't mean to be
disrespectful to even my parentsor my family or anything.
(27:46):
You grow up eating a certainway.
Food is not just fuel, it's notjust energy, it's occasions,
it's celebrations.
Speaker 3 (27:55):
Yeah, it's very cultural.
Speaker 2 (27:56):
It's part of life, it's family, it's celebration,
it's very cultural.
I mean, it's part of life, it'sit's family, it's so many
emotional things.
So you grow up eating a certainway.
Then you grow up, fall in loveand you've got their way of
eating and their way of eatingand we merge that and then that
evolves and not a lot of peoplereally sit down to say, hey know
, this is great, we have somegreat food on the table, but we
(28:18):
don't have nutrients, we don'thave this, we don't.
Speaker 3 (28:20):
People aren't living that way yeah, and it's hard to
figure out at a certain age whyyou do what you do.
A lot of it's just habitual and, like you said that, it's
learned, learned behavior.
And how do you unlearn abehavior?
Well, I mean, that's a toughone, which is why I'm no longer
eating chicken fried butter forbreakfast.
Speaker 2 (28:40):
Great family recipe.
Some families have dessertafter every meal.
Speaker 3 (28:44):
Right.
Speaker 2 (28:45):
And we weren't really designed to have dessert after
every meal, or, if you want that, you know, let's have some
fruit instead of cake, right,right.
Speaker 3 (28:53):
Yeah, cool, all right .
So while we're talking aboutbooks, let's talk about.
You know, we've got peoplelistening out there today that
are trying to build theirbusiness.
Darren Hardy yeah, one of thegreat books.
It's incredible and it's justsmall daily decisions small
(29:24):
daily movements executed overtime.
Speaker 2 (29:25):
It's going to give you big results.
Speaker 3 (29:27):
I'm writing that down .
I'm going to reread it.
Speaker 2 (29:31):
That's an annual read for me.
Speaker 3 (29:33):
Yeah, you just triggered me on that one.
Speaker 2 (29:34):
Okay, what's?
Speaker 3 (29:34):
another one, darren Hardy's great.
Speaker 2 (29:41):
Yes, well, I'm going to plug Darren Hardy again.
Oh, however, it works.
Okay, so the and I'm notgetting paid for this, folks,
but the Entrepreneur RollerCoaster is an excellent book by
him and it really lays out.
I mean, some people get intobusiness thinking, oh, this is
going to be great.
And you know, you see what's oncommercials and you see people
driving around in their wrappedvehicles and you think, man,
that's just so cool.
And what you don't see is thenight you had to stay up until
(30:01):
one o'clock in the morning toget something done.
Or when you, you know, maybesomething didn't go right with
the client and you're bothsitting there in tears and
you've got to fix that.
And or you know, oh my gosh,what do you taxes?
There's so many components andit's rough.
So if you don't really lovewhat you're doing and you know
(30:24):
the roller coaster analogy is,it was great because you're
right Sometimes you're ridingthis thing and you're on a high
and then the next thing you'retaking a turn at 80 miles an
hour and your teeth are backthere and your head is in front
of you, right, just trying tohang on.
Yes, yes.
So it's a great book.
It not only paints the picture,but it gives you tips on what
(30:45):
to do and how to handle that andgo through those phases.
Speaker 3 (30:48):
Got it Any more for us?
Any more books you'd recommend?
Speaker 2 (30:50):
I do.
I would recommend a book by DrTom O'Brien called you Can Fix
your Brain.
Speaker 3 (30:56):
Oh, okay.
Speaker 2 (30:56):
A lot of people don't realize.
Not only do we have problemswith, you know, over-processed
food, things like that butthere's a lot of toxins in our
society and our environmentsthat we don't have a lot of
control over, or we do have, butwe don't really realize they're
there.
Fumes from the gas pump.
If you ever watch me pump gas,I'm trying to figure out the
(31:17):
wind direction and which side tostand on to avoid that,
although I love the smell of gas, isn't that?
Speaker 3 (31:22):
weird.
It is weird.
So bad for you, I know.
Speaker 2 (31:25):
I know there are things in your home that you
know.
Emf is a hot topic right nowand they're finding out.
It really is a big deal and youknow, shut that Wi-Fi off.
Speaker 3 (31:35):
Would you call his name out again?
You Can Fix your Brain by Dr.
Speaker 2 (31:39):
Dr Tom O'Brien.
Okay, and O'Brien isO-B-R-Y-A-N.
Speaker 3 (31:45):
Got it, we'll look him up.
I just had brain surgery a fewweeks ago, so I probably need to
.
Maybe they fixed my brain youcould do some training.
Well, I was just excited theyfound one, so that was good news
to me, hey, he's still there.
So, as an entrepreneur, youread a lot, then yes.
Yeah, yes, do you have any moreyou want to add?
Because these are all great.
(32:05):
You could go for a while.
I could go on all day, yeah.
Speaker 2 (32:10):
But I would recommend the 75 hard book too.
Speaker 3 (32:13):
Andy Frisella.
Yeah, that guy's intense.
Speaker 2 (32:18):
I book too.
Yeah, we andy frisella.
Speaker 3 (32:18):
Yeah, that guy's intense.
Speaker 2 (32:19):
I'm on phase three, oh wow, congratulations okay,
you made it through the coldshowers and all that.
I'm still doing cold showers,yeah, I kind of got.
Speaker 3 (32:23):
Yeah, that was I did the first phase and like, yeah,
I'm good october cold showerspiece of cake.
Speaker 2 (32:29):
Yeah.
March cold showers yeah,different story?
Speaker 3 (32:32):
not so much.
Yeah.
Well, let's talk aboutproductivity and being an
entrepreneur.
You know, we all kind of learnour way as we go.
Oh, if I do this, I get this.
The cause and effect of life.
What kind of productivity hackshave you learned, you know, in
your journey here?
Speaker 2 (32:49):
I'll give you my number one.
Speaker 3 (32:51):
Okay.
Speaker 2 (32:59):
Because people have asked me how did you work a
full-time job, nutrition, teachZumba and write a book?
And I will.
The number one is shuteverything down.
You work on one thing at a time, so if you're trying to produce
something, you're you need tobe in your creative space and
you really need to let yourmessage flow.
Turn the phones off, shuteverything on the computer off.
If you can handwrite it, that'seven better, because you don't
(33:21):
have to be in front of thecomputer.
But when I was doing my bookwriting, I had Microsoft Word
open and I had a blank Googledocument so I could quickly
search for things for myreferences.
Speaker 3 (33:34):
Right.
Speaker 2 (33:35):
Unless I had, and I also had a pile of books beside
me, but there was nonotifications going off.
I didn't know what was going onin my inbox.
I didn't, the phones weren't.
No distractions Shut down thedistractions and focus on what
you do to make it rain.
Speaker 3 (33:53):
Beautiful.
You ever do anything like that.
Just get totally off the gridand work on what you're working
on.
Speaker 1 (33:59):
Yeah, yeah, I've done that some.
I finally figured out how touse the what is it called?
The focus status or somethinglike that, in my Apple iPhone,
and it connects automaticallyacross my devices.
So I can say do not disturb.
And now everything is silentimmediately.
Speaker 3 (34:14):
Wow.
Speaker 1 (34:15):
Just from that side.
Speaker 3 (34:16):
So that's always nice to to do that as an
entrepreneur that we'rechallenged because there's a lot
of things coming at us and whenyou're self-employed and you're
at home and you have dogs and Istill have a 15 year old at
home and a and a wife, katie's,at home, like it there are a lot
of distractions, and that'sactually why we live in this
building is so I could get awayand have my own private cubby
hole, and that's good for youfor figuring that out.
(34:39):
I think that's probably some ofthe best advice.
Just get absolutely, totally,100% focused on this one thing
until you're done with it oruntil you reach a stopping point
.
All right, money, I like it.
Okay, so tell us in your I mean, we all have these moments that
we would consider like a bigmoment.
(34:59):
Have you had a pivotal momentin your life that like that was
your moment?
I've had a couple.
What are yours?
Speaker 2 (35:08):
mine was finding the book in my mom's office yeah,
imagine and it has circledaround to writing my own book.
Right, because I knew once Iwrote that book there was no
turning back.
Because now everybody's got myweb address, my facebook,
everything, and I put I put outto the world, hey, I'm here to
help you.
(35:29):
So, y'all, I'm here to helpwell, it sounds like.
Speaker 3 (35:32):
It sounds like you're doing a good job.
Um, so let's talk about we callthis kind of your business
nugget and share with us alittle bit.
You know, and a business nuggetcan be about life or business,
or however you want to phrase it, and you know, some are short
and some are long, but whatwould you tell our listeners and
your fans would be a greatthing to know.
Speaker 2 (35:53):
Okay, this is, this is what I want you guys to know.
The thing that you love to do,that thing that makes you lose
track of time, that's a smile onyour face from ear to ear.
Do it, do it often, and if thatlove for that thing does not go
away, find a way to make ityour livelihood.
(36:15):
That was God's gift to you.
It's your talent, your drive,your ability and your fire.
You don't have to know how.
It doesn't have to be perfect,you just need to get started.
Speaker 1 (36:29):
I love that man right out of the gate.
We're killing it on season two.
Speaker 3 (36:32):
I think we just had our best show of the season.
Speaker 1 (36:35):
It's our best show of the season.
Well, Gina, have our best showof the season.
It's our best.
Speaker 3 (36:38):
Yeah, it's our best show of the season.
Wow.
Well, Gina, that is reallywonderful.
And once again, back to startwhere you are.
Yes, you know, and I thinkthat's sage advice.
So well, Mr Kenneth, how are wedoing here?
On show one, season two.
Speaker 1 (36:50):
We're doing great.
Speaker 3 (36:52):
I loved it, this one up and say thank you.
We're with Gina Crawford today,ponytailgritcom.
Gina works with women and helpsthem get started and reverse
type 2 diabetes and lose weightand feel better.
And you know, I think there isa scale of health that we don't
talk about.
A lot of people think they'rehealthy because they're not sick
, and I don't believe that's howit works.
(37:14):
I imagine a scale beginning atzero and having a negative side
and a positive side, and whenyou're sick you're obviously in
the negative.
But I think there's somethingup the positive scale that is
rendered not just by being notsick but by being healthy, and I
think that sounds like the pathyou're on.
Speaker 2 (37:31):
Yes, and the reason I market to women?
Gentlemen, I can help you too.
If you need some help, I willhelp.
I market to women because mostwomen are preparing the meals or
doing the planning, or at leastare heavily involved.
I know that some you know.
For instance, my husband doesmost of the cooking.
(37:51):
now, but I'm still involved inthe process, and ladies have a
way of persuading.
Involved in the process, andladies have a way of persuading.
And you know what I?
What I really want is for theseladies to get their nutrition
down.
I want them to share that withtheir husbands and I want them
to raise their kids that way,because I really want the next
(38:12):
generation yeah if you.
Speaker 3 (38:16):
If you look at the statistics for diabetes, it is
heartbreaking absolutelyepidemic proportions, and it
doesn't have to be and I'mspeaking to type two and the
health care system seems to wantto just give you a pill, or a
shot or whatever yes, yeah, Idon't.
Speaker 2 (38:30):
I don't think that's the way to go so I was very
grateful for a doctor who didnot do that with me yeah and
that was another component.
You've got to find the rightdoctor.
Speaker 3 (38:38):
True that.
All right, we're with GinaCrawford and the founder of
Ponytailgritcom and Kenneth.
I think we're about ready towrap this up.
Before we go, let me say acouple of things about life and
beauty, and we're glad you'rehere on the Cash Flows podcast
show, also on YouTube as well.
And you know life is short,business is hard, but if you can
(39:01):
find that one encouragement tokeep you going, man, that's the
best thing that we could helpwith, just to give you that
little shove.
If you know a friend that needsto be encouraged, you know what
we all need to be encouraged.
The opposite of encourage is todiscourage, and you know, often
that happens.
You rise up and you're readyand you just get discouraged a
little bit.
So we mean this show toencourage you and hope you'll
(39:23):
share it with your friends.
And here's a good thing you cando today to make your life just
a little bit better.
You know, forgiveness issomething you don't do for the
other person, you do it foryourself.
And today would be a great dayto go find somebody that you
have something against and justforgive them.
And we've all fallen short somany times, I know in my life.
(39:44):
That's absolutely the case, butit's so beautiful when you can
go to somebody and go.
You know what.
We had an issue and I forgiveyou.
Life is short.
Death is certain.
Let's go make the most out oftoday and see what happens.
Thank you for being here withcash flows.
We're glad you showed up andhope to see you next time.
Speaker 1 (40:05):
That's our show for today.
Stay tuned for another rivetingedition of cash flows.
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