September 14, 2023 • 33 mins
What if you could harness the power of social media and networking to grow your business? Join us for a dynamic conversation with business coach Lorraine Duncan, who brings a wealth of experience from managing a family business for 30 years. Lorraine imparts her wisdom on leadership, emphasizing its role in positive encouragement and serving others. She also talks about the significance of social media, likening it to a gigantic networking pond where business owners can connect with their audience on a deeper level. If you’re not on social media, you’re missing out!
We also get into the meat of networking and its impact on business growth. Lorraine shares her insights on cultivating successful relationships, both in business and in personal life, and how these connections can lead to unexpected opportunities. She highlights the essence of good marketing – solving people's problems - and gives away some of her strategies for staying on top of her game and elevating her leadership skills. Moreover, we discuss the importance of reading and learning from the books we read. We conclude, recognizing that every entrepreneur needs a strong, supportive network to thrive. Get ready to level up your leadership skills with Lorraine Duncan!
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Speaker 2 (00:16):
Hey, it's William and welcome to today's episode of
the Catalytic Leadership podcast.
Each week, we tackle a topicrelated to the field of
leadership.
My goal is to ensure that youhave actionable steps you can
take from each episode to growin your own leadership.
Growth doesn't just happen.
My goal is to help you becomeintentional about it.
(00:37):
Each week, we spotlight leadersfrom a variety of fields,
organizations and locations.
My goal is for you to see thatleaders can be catalytic, no
matter where they are or whatthey lead.
I draw inspiration from thestories and journeys of these
leaders and I hear from many ofyou that you do too.
Let's jump in to today'sinterview.
(01:00):
I'm thrilled today to haveLorraine Duncan on the podcast.
Lorraine has over 30 years ofin the trenches business
experience, running a familybusiness with her husband.
She knows how demanding it canbe to own, manage and market
your business while trying tocarve out some quality personal
or family time.
As a business coach, she knowshow to get better results by
(01:21):
doing less.
She can show you how tointegrate social media into your
overall marketing to make itcost effective, time efficient
and custom designed to meet yourspecific goals and objectives.
In 2021, she created a coursecalled Linked In 13 Minutes a
Day, because no one wants towaste time on LinkedIn.
(01:45):
She has four incrediblechildren, has been married to
her wonderful husband for 41years and she's a grandma and a
pretty amazing one from what Ihear.
I'm so thrilled you are here,lorraine.
Thanks for being on the showtoday.
Speaker 3 (01:59):
Yeah, thank you for having me.
Speaker 2 (02:02):
I would love for you to share some of your story with
our listeners, Lorraine,particularly around your journey
and your development as aleader.
How did you get started?
Speaker 3 (02:11):
Yeah, so it's kind of an interesting story.
It started off pretty much inchurch and then I also had a job
and I worked in the hospitaland when I had my fourth child I
decided it was time for me tostay home.
But once that child went back toschool, I started looking for a
(02:32):
job again and what kept onhappening was I was either
overqualified, underqualified orthey started sending me to
these ridiculous groupinterviews.
And after that final groupinterview and I actually got the
job, but everything that theypromised wasn't what they
promised just was going to startback from the drawing board and
(02:53):
I was actually at a weddingwith a sitting at a table with a
bunch of people that I didn'tknow, and they were actually
complaining about theirbusinesses, and it just kind of
organically happened that way,and what ended up happening for
me was is that I started justwell, have you tried this, have
you tried this?
(03:14):
And then somebody pulled measide and said you should be
like a consultant, a businessconsultant.
So I went home that night and Ilooked it up online and I
really didn't want to go back toschool and so I decided to get
a certified in business as abusiness coach and that morphed
(03:36):
into my digital marketing agency, which I have today called
BizGone Social, because Irealized that I could grow my
business coaching with socialmedia marketing.
So that's really basically mystory and I'm stuck with it.
Speaker 2 (03:52):
I love it.
So you've had to develop someleadership skills as a part of
this process, because now it'snot just you right.
You're leading other people,whether that be clients or
people that you've hired to helpfulfill what the clients need.
How would you define leadershipbased on your journey?
Speaker 3 (04:11):
It's a simple thing and I relate this back when I
was the director of women'sministries at my church If you
look back behind you and peopleare following you, then you're
leading well.
If people are bickering orgoing behind your back or doing
crazy things, not listening atall, then you're not leading.
(04:33):
So that's like one thing.
And then the other thing isjust I kind of lead through like
positive encouragement too, soit's like people want to.
You know, like I don't, likeI'm not one of these, like I'm
the king, queen of the mountainhere and you know, but really
it's about just leading well andbeing a part of a team.
(04:55):
I love team leadership, it'ssomething, and it's really about
serving.
So I take it from a place ofserving and not really from a
place of that I'm a dictator.
Speaker 2 (05:07):
That sounds healthy.
I think that's much better thanthe authoritative, dictatorial
style of leadership that toomany of us have seen.
Speaker 3 (05:16):
Absolutely, and I've seen it in school, I've seen it,
you know, you see it all overwhen somebody it's, they don't
even know how to lead a team.
Well, because they're so busyputting forth their agenda that
they are never busy listening toother people.
And I think that's key islistening.
You really have to listen topeople to be a good leader.
Speaker 2 (05:37):
So good.
You work a lot with socialmedia now with your digital
marketing agency, bizconsocial.
Social media feels like a giantdrain to a lot of business
owners.
They just look at it andthey're like okay, facebook,
twitter, linkedin threads,instagram.
Tiktok taught me we can justkeep going right, but why do you
(06:01):
think it's important thatbusiness owners be on these
platforms?
Speaker 3 (06:08):
Well, because it's you know.
What I like about it is it's ageneral awareness, meaning that
you know, if you sit in youroffice all day and you do your
work and client fulfillment andeverything you're really not
getting out there.
Then maybe you go to one or twonetworking groups, which is
great.
I really highly recommend youknow networking in person.
(06:29):
But on social media you couldeducate and you could put your
stuff out there, like you knowsome personal stuff, you could
put some business stuff, youcould put some behind the scenes
and people get to know you on awhole other level.
And I think it's reallyimportant.
If you're not on social mediatoday, you're really missing out
on a big great thing that'slike.
(06:53):
It's like the giant networkingpond.
Speaker 2 (06:57):
Is there one that you like best, that you recommend
more than the others?
Speaker 3 (07:01):
Yeah, well, if you're B2B, I really really love
LinkedIn.
It's kind of my sweet spot.
The average income is about75,000 or more.
You've got a lot of corporatepeople.
You've got people who arecoming out of corporate looking
for maybe to start their ownbusinesses, and so it's just a
really great place to network.
And that's why I created mycourse, because people were just
(07:24):
spending too much time onLinkedIn but doing all the wrong
things.
Speaker 2 (07:31):
But what is one of the right things?
Is there a strategy that youwould say, hey, this is one that
is just proven that you need tostep forward?
Speaker 3 (07:40):
Yeah, well, you have to use the platform.
A lot of people what they do isthey go in and they fill their
profile up and they don't evenengage and talk to other people.
So it's like kind of like goingto a live networking group and
just sitting in the corner withyour arms crossed like this and
not talking to anybody.
(08:00):
So the biggest thing that youhave to do on LinkedIn is
participate and go out fully, orwhy bother wasting your time on
LinkedIn?
And that's my whole criteria ofwhat you should be doing on
LinkedIn.
You should be out there, youshould be visible, you should be
engaging with other people.
(08:21):
I think it's really important.
It's networking, it's powernetworking.
It's the best place to be rightnow.
Speaker 2 (08:28):
Is building relationships right?
Speaker 3 (08:31):
Yeah, absolutely 100% .
And that's where LinkedIn kindof goes wrong, because you got
people who connect with you andthen, after they connect with
you, as soon as they connectwith you, they send you three
paragraphs of something that Idon't want to read and it's like
, instead of like, they're goingright from I like to as a
dating relationship, they'regoing right from that first date
(08:54):
to trying to go all the way tolet's get married, and I'm not
ready to get married yet.
It's like that's really hardand when somebody does that to
me, it just really makes me feelit doesn't make anybody feel
good.
It's just like it's spam afterspam after spam.
You have to connect withsomebody, you have to write a
message when you connect, but itdoesn't have to be like by my
(09:18):
appeals, pocket Plitzer orwhatever you're selling.
Speaker 2 (09:23):
That's great.
You know there's been a lot ofdiscussion over the last year
around AI and tools like chat,GPT and how this is going to
change digital marketing.
This is going to change thespace.
It's going to revolutionize.
It's going to put people out ofwork no more copywriters, et
cetera, et cetera.
Do you have any opinions aroundthis whole chat, GPT and AI
(09:43):
phenomenon?
Speaker 3 (09:44):
Yeah, I do.
I actually I've been dabblingin it.
I do use it and it's been veryhelpful and really it's a big
time saver.
So how I suggest using it and Imay be totally wrong on this,
but how I use it I use it in twoways.
One is that I don't spend a lotof time on one platform, and
that's Facebook.
(10:05):
So I'm on there, but it's morefor personal reasons, it's not
for business, and so what I liketo do is I have like an
automation tool on my businesspage, like, and with Instagram
too, is what I do is I have justa little message Thank you for
visiting me, and if you have anyquestions, just ask me, and
(10:26):
that's one way you can use it.
The problem is it's not veryintuitive, so you have to have
all these things in place.
Well, if they say yes or ifthey ask a question, this, so
it's you have to be really goodat if, thens for that.
The other way I use it is aslike a writing prompt, and you
remember we used to do that inschool that give us a topic
(10:47):
right on the color blue and thenwe would write forever on that
prompt, and so I like it becauseI can put a title in there.
It could give me a criteria, itcould give me some points, but
the bottom line is is you wantto do it in your voice, you want
to do it the way it sounds goodto you, so like you could put
(11:09):
something in.
But I highly recommend that youmake it very human.
You know there's certain thingsthat I say that chat GPT
doesn't say so.
You want to make sure thatyou're being real and you got to
be really be very careful and I, you know I don't know enough
about it.
I know just a little bit to bedangerous right now, but I feel
(11:32):
like you have to be very carefulbecause there's copyright stuff
going on and I don't know iflater on that's going to come
back to bite everybody.
So maybe I just opened up thecan of worms now.
I don't know, but it's, it's um, it's good and it's bad, but I
don't think it's going todestroy the whole world and it's
going to take over the world.
I don't believe that there'sother things that have taken
(11:54):
over the world.
It's definitely not chat GPT.
Speaker 2 (12:00):
Very true.
You talked about relationshipsand I think about AI and these
tools and I think how impossibleit really is for an AI engine
to ever build a relationshiplike you and I can.
And is it all marketing reallyrooted in relationship?
Speaker 3 (12:20):
Yeah, I believe it is , and I think there's nothing
wrong with starting aconversation with chat, gpt or
AI, I should say.
But you want to make sure thatyou are, you're following up.
I just had a conversation theother day with the follow up.
That's the most important thingabout being in business is that
(12:41):
if you're not following up withpeople and doing what you say
you're going to do and that'shard, I mean, I'm not perfect at
it, but I try to be as best asI can and the bottom line is is
that it really is.
You know, I have met so manyamazing people in this journey
of business, being in businessfor myself, and I actually
(13:04):
wouldn't trade that for anythingelse.
So if it's a matter of gettingtogether with somebody for
coffee and maybe chatting aboutour business, but then going
into like let's talk aboutbaseball or let's talk about
football, or hey, why don't wedo this some night?
You know, it's like I havefound I have some of the best
friendships through networkingand I think and people highly
(13:28):
respect our relationship andthat's when you're going to get
the third party recommendationsfrom people and the third party
referrals that they trust youenough.
They may not have done workwith you, but they know you well
enough that, hey, lorraine'sreally good at that, you know.
Hey, dr William is really goodat that, you know.
(13:49):
So it's you really have to.
I think it's work you reallyhave to put, just like marriage,
you know think about marriage.
Marriage is a lot of work.
It's never 50-50.
Because when somebody startsdoing 51%, guess what?
It's not a marriage anymore,but it's 100%.
100%, where both partners aregiving 100% in their, in their
(14:15):
relationship with one another.
And it's hard, it's really hardand people think it's easy.
It's easy, you know to do, butit's not Every day.
You don't always feel likeloving someone, but you do
because you, because if we wentby our feelings all the time,
it's a whole mess.
And that's the same withbusiness.
(14:35):
You can't go by like I feelthat I should spam everybody
today and then, hopefully, I'llcreate money that's going to
come into my, you know, funnels.
You know it's not.
It's not like that at all.
It's about one, one talk at atime, one, you know, getting
(14:56):
together with somebody, onesolving a problem.
That's the biggest thing is isare you solving people's
problems?
Because if you're not, nobodyis going to have any interest in
you.
You could be, you know, thegreatest marketer out there, but
if you're not solving people'sproblems, then you really kind
of lose out on the deal.
Speaker 2 (15:17):
That really is the root of it, isn't it?
I mean, really, when you're,when you're buying something, a
product, a service, you'retrying to solve a problem, and
that's the I think the core ofsuccessful marketing is helping
people understand hey, this willsolve the problem that you're
experiencing.
You didn't know there was asolution here.
It is.
This will make your life better.
Speaker 3 (15:38):
Yeah, and I love.
I love when something makes mylife better.
That's why I love you know,that's why I like chat, gbt,
that's why I love the differentsoftware platforms that I have
and that I use to make my lifebetter as as a business owner.
And I think that everybodywants that one solution.
(15:58):
And you know it may not be foreverybody, but then again you
know you don't get along witheverybody and you don't fit in
with everybody, so you know youreally have to, you know, work
hard on the people that you areconnecting with, and that's
important too.
Speaker 2 (16:15):
Absolutely All right.
How do you stay on top of yourgame?
How do you level up with newskills, new leadership skills
and such that you need?
How do you do that?
Speaker 3 (16:26):
I do a lot of reading .
Right now, I'm reading a bookcalled the Pumpkin Plan, which
is an amazing book, and theother other thing that I do is I
try to hang out with peoplethat are better than I am, and
that's how I grow.
Number one and number two, youknow, I, with social media, I,
yes, I am a guru.
(16:47):
Yes, I know a lot, but there'salways somebody that knows more
than you do and you can learnfrom them.
And here's the biggest thinghow do you stay up?
Is you just got to be teachable?
Yeah, you know, maybe you'vebeen doing something in your
business that's not workinganymore.
Well, it's time to get rid ofit, and I think that's what I've
done over and over there.
I mean, I've grown so much.
(17:08):
When I first started my agency,it was like you know, I learned
.
You learn from your mistakes,you learn from other people.
So you can't like be in a silobut all by yourself.
You really have to get outthere and and learn from other
people.
And that's what how I stay upon my game.
Speaker 2 (17:26):
Love that.
I love the intentionality there, the books that you read, the
people you spend time with.
I love most of all what yousaid about having a teachable
spirit.
I talk about this a lot thatyou know.
If you understand and you wakeup every day and commit today,
I'm going to be the mostteachable person in every
environment.
I'm in in every room, I'm in inevery meeting, in every
(17:47):
conversation, because youunderstand, you can learn from
anybody.
Sometimes you learn what not todo, but that can be incredibly
valuable, right?
Sometimes you learn hey, if Ican learn from this person, I
can avoid this ditch, becausethey're telling me how they fell
into it.
They drove right in.
Oh, okay, I can avoid that.
So many opportunities if we areteachable.
(18:09):
I love that you brought that up.
Speaker 3 (18:12):
Yeah, and I think it's really important that
there's a lot of people outthere that are following certain
people and everything, and it'simportant to just have a
variety of people that you'refollowing and you're learning
from, because sometimes it'sjust getting a different
perspective and I think gettingto see that is really, really
(18:35):
important.
Speaker 1 (18:36):
So true.
Speaker 2 (18:38):
So, thinking about your business, what is one thing
that you want most?
If you could have one wish,what's the one thing you would
want most?
Speaker 3 (18:51):
You know everybody.
I mean, that should be an easyquestion for a business owner.
What's the one thing that theywant most?
Is money, okay.
But for me it's a littledifferent.
I feel that, first of all, withmy business, I'm actually
helping people so they can be intheir I call it the zone of
(19:12):
genius.
You know the place wherethey're best, you know what they
do best, and so, as big I'vealways been sort of a support
person, I love to support others, and so it's basically having
those clients that I'm I'mhelping with a deeper purpose.
Yeah, now, my deeper purpose Ilove to do I think I've
(19:34):
mentioned this before when we'vetalked is is that I love doing
missions work and I like servingpeople.
So it was to be able to have Iwould love my business to create
that income that I'm able tobest serve other people with and
help other people.
And I think that's where I comefrom and that's the place I
(19:55):
come from.
And sometimes, when you'recoming from that place, you
don't always get that, andthat's why it's like, that's why
I'm reading this book, thePumpkin Plan, because it's like
it's the plan that is going toget rid of everything else
that's in your business.
It's not serving you well andonly working with those clients
that are like the best, likebest at what they do, and I want
(20:17):
to support those clients thathave a bigger purpose in life.
Speaker 2 (20:23):
That's so fascinating , your answer.
I was just talking with aclient the other day who was.
We were talking about what thewin was, what's the ultimate
goal, what's your why, and itwas kind of meandering around a
lot of different directions andultimately it came down to
exactly what you just said.
It's not the success, the money, the more, more, more.
(20:45):
It's something completelydifferent.
It's the.
In this person's case, it's thefreedom to spend the time with
the people that matter most ofthem.
Okay, so then the business, themoney, all of this.
This is simply a conduit, it'ssimply a tool to help you
achieve something much bigger,much greater, and that's exactly
what you've described beingable to devote yourself to that
(21:07):
life of service, to that life ofmission, and this is simply a
tool to help you get there.
I think that's a fantasticperspective, and so often I find
that entrepreneurs, businessowners, can get wrapped around
the axle and forget that, and itbecomes about the money.
It becomes about the more, themore, the bigger, the greater
the scale, because they'veforgotten what matters most.
Speaker 3 (21:31):
Yeah, and the thing is is a lot of people get lost
in their businesses, not beingpresent in the moment, not
spending the time that theyshould be with their family and
loved ones and their friends.
And if you're doing that, Imean, my biggest advice out
there is if you're doing that,stop.
Stop it now, Because I onceheard and this is kind of an
(21:54):
interesting thing, I don't evenknow if I heard it when you were
talking, when I was talking toyou the last time but the one
thing that is true is whenyou're at somebody's funeral and
they're doing somebody's doingthe eulogy, you'll never hear
them say about that person thatthey said that they wish they
spent more time at the office,and the bottom line is none of
(22:17):
us are going to wish we spentmore time at the office.
Speaker 2 (22:22):
That's exactly right.
It's easy to look at somebodylike you it does go on social
and say, wow, I bet that wasjust easy to build that.
I bet it was just all up and tothe right, because we look at
the highlight reel right and welook at just the hot points that
we sometimes see online.
Have there been challengesalong the way?
Speaker 3 (22:41):
Oh yeah, there's always challenges Losing a
client that was a really goodclient, or getting a client that
you need, or sometimessomething you know being on
social media.
It's ever changing, so thealgorithms are always changing,
so there's there's challenging,there's a lot of challenging
(23:03):
things that come with thisbusiness, but it's also
rewarding too, and you have tooutweigh that.
You know it's like which one isbetter is is, if the rewards
are much better than thechallenges, then you have a win.
Speaker 2 (23:19):
So good, think about what you want most and the
challenges that can get in theway.
If you think about, like, whereyou want to go and the one
thing if you could have, thatthat would be something.
What is it that stops you fromthat?
Speaker 3 (23:33):
All right, I don't think honestly.
You know, when I was a littlegirl, I was told that anybody
could be president of the UnitedStates and, as you can see,
that anybody really can bepresident of the United States.
So I don't think there'sanything.
I've had this goal of where Iwanted to be in my business
(23:53):
since I started it and I thinknothing's going to stop me.
I don't think anything can stopme other than if, you know, all
of a sudden, you know the IRScomes and takes all my money
away from me or something likethat.
But I mean really seriously.
It's moving.
It's always putting one foot infront of the other and just
(24:16):
moving forward one step at atime and realizing that, like
you always heard that sayingRome wasn't built on a day, well
, literally a business isn't,it's a journey and life is a
journey.
So things are going to comealong and that's just.
It's just side stages.
That's happening, it's like.
But if you keep on workingtowards the goals that you have
(24:39):
and the things that you want toaccomplish in this lifespan,
then I really feel that you cando anything.
Speaker 2 (24:45):
That's so good.
So I imagine, like the otherleaders that I talked to you who
are performing at a high level,you like to read, maybe audio
books, maybe physical books.
You've already mentioned onethat you're reading right now
that you're thoroughly enjoying.
Is there a book that has made abig difference in your journey
that you would recommend?
And if you've got a book thatyou want to put at the top of
(25:06):
your to read list, this is it.
Speaker 3 (25:10):
Yeah, you know it was a funny little book.
It was.
It's a very small book.
I can't think of who wrote itright now, but it's called go
for the no and it's a very shortbook.
I don't remember the authorright now.
But the bottom line is is thatwhat I realized is that the more
people you get to know, themore you're going to hear a lot
(25:31):
of no's and you have to be okaywith that.
When I first started out, I wasnot okay with no's.
I was like, oh my God, I didn'tget that person as a client, or
I remember I mean, think aboutit's.
Like you know, we all have.
Some of us have, like emaillists.
I remember my first unsubscribe.
It was like, oh, somebodyunsubscribed for me, but no,
(25:53):
this was a really good book andit was a life example, and it
was.
It's a very short book.
You can probably read it inless than 45 minutes, and
there's some really greatprinciples in it, and I think
that's that was a really goodbook.
If you, if you don't have timeto read, though, there's this
app out there.
It's called blink list.
(26:13):
Yes, it gives like littleblinks and stuff, and sometimes
people will mention a book andyou don't have it and you don't
have time and you don't want tobuy it, and it is great.
It does cost to get asubscription to it, of course,
but the bottom line is is thatyou get the top nuggets and they
give you a blink of the day.
I think it's really fun.
(26:34):
I don't know how I found outabout it was I was obviously
advertised by some crazymarketing person.
It's been one of the bestthings, because even with them,
I mean, I do I've been doingbook clubs lately and I'm
actually with the pumpkin plan.
I'm in a book club.
I recommend to do a book cluband the reason being is that I
(26:56):
mean in my club right now,there's, like I don't know,
three attorneys in there.
There's a IT person, there's adirect marketing person and
there's all different.
There's a interior designer init.
So we come from all walks oflife, yeah, and I'm a stylist,
like a what do you call it?
(27:16):
A J Hilburn stylist or whatever, so there's all different and,
of course, me, the digitalmarketing.
Interesting.
It's a very diverse group andyou grow.
And what I didn't know I thoughtwe were just going to talk
about the books.
We brought our bit of the book,but we brought our business
into it and I've already learned, like, what is one thing you're
going to implement from thebook?
Because you can gain a lot ofknowledge in life.
(27:40):
You could read a lot of booksand I think I read somewhere or
somebody.
I heard a talk that they saidthey read like 100 books a year
or 200 books a year and somepeople read two books a week and
basically they take one thingfrom that book and they
implement it or they try to moveforward.
So you don't.
You're not necessarily, when youread a book, if you're reading
(28:03):
it, to read every word and doeverything in the book.
It's almost impossible if youread a book that you're going to
take one nugget out of it andactually move forward with it.
I mean there's tons of greatbooks, there's the four
agreements, that's out there.
There's oh, I'm just like goingblank.
Darren Hardy has a has a bunchof books that are amazing and
(28:25):
you know Brendan Brashard hastons of books that out there and
I was like just thinking ofsome of the books I have here.
You know, at my desk right nowit's like there's a book called
charge by Brendan Brashard,really good, and you know what?
Learn more about who you are,get the strength finder book and
(28:49):
so what?
your friends are.
So I think there's.
You know, I mean, I could go onmy.
My book list is big.
I do read a lot, but I'm I'mactually reading with a
different purpose now is that,you know, in the book club it's
like each chapter by chapter.
What is one thing that I'mgoing to do to move forward in
my business with what I'mreading and then in my other
(29:12):
books that I'm reading is likewhat's the one thing that I'm
going to use from this book tomove forward?
And I think it's so much betterthan reading for every word.
Speaker 2 (29:21):
Yeah, no, it's so good, it's very intentional and
it's very focused, and I lovethat.
If you could share one piece ofadvice with the entrepreneurs,
the agency owners and theleaders business owners who are
listening today, what, lorraine,with that one piece of advice
be?
Speaker 3 (29:41):
You can't do it alone .
I think it's so important thatyou have people that you can
confide in, a group that you cango to with other business
owners so you can get the pulseof what's really going on in
your local places.
You really need to have that inyour life because you can't do
(30:06):
it alone.
You honestly need people to getto the next level in your
business.
Sitting behind, there's this,that movie, it was called Field
of Dreams.
If you build it, they will come.
If you sit in your office onthe computer day in and day out
and you're not out there meetingpeople and getting to know
(30:28):
people, they're not going tocome.
If you have a website, forinstance, you got to bring
traffic to the website.
Well, I put a website up, thatmeans everybody's going to come
to it and buy my stuff.
That doesn't happen.
Speaker 2 (30:44):
That's so good.
This has been so helpful today,so practical, so insightful.
I know people are going to wantto stay connected with you.
What is the best way for themto do that?
Speaker 3 (30:55):
I would love if you connected with me on LinkedIn.
It's the rain Duncan onLinkedIn.
Just look my name up, you'llknow it's me because it says
Super LinkedIn Ninja right inthe title.
Just say that you want toconnect with me because you
heard me on this podcast andshare this podcast.
When you see the podcast, whenit's out there, live, just share
(31:18):
it.
Share the podcast.
Speaker 2 (31:20):
So good.
Thank you for the insights andthe wisdom you shared today.
This has been helpful for meand, I know, for so many people
who are listening.
Speaker 3 (31:30):
Thank you for having me.
Speaker 2 (31:33):
Thanks for joining me for this episode today.
As we wrap up, I'd love for youto do two things.
First, subscribe to thispodcast so you don't miss an
episode, and if you find valuehere, I'd love it if you would
rate it and review it.
That really does make adifference in helping other
people to discover this podcast.
Second, if you don't have acopy of my newest book,
(31:55):
catalytic Leadership, I'd loveto put a copy in your hands.
If you go tocatalyticaleadershipbookcom, you
can get a copy for free.
Just pay the shipping so I canget it to you and we'll get one
right out.
My goal is to put this into thehands of as many leaders as
possible.
This book captures principlesthat I've learned in 20 plus
(32:17):
years of coaching leaders in theentrepreneurial space, in
business, government, nonprofits, education and the local church
.
You can also connect with me onLinkedIn to keep up with what
I'm currently learning andthinking about.
If you're ready to take a nextstep with a coach to help you
intentionally grow and thrive asa leader, I'd be honored to
(32:39):
help you.
Just go tocatalyticaleadershipnet to book
a call with me.
Stay tuned for our next episodenext week.
Until then, as always, leaderschoose to be catalytic.
Speaker 1 (32:55):
Thanks for listening to Catalytic Leadership with Dr
William Attaway.
Be sure to subscribe whereveryou listen to podcasts so you
don't miss the next episode.
Want more?
Go to catalyticaleadershipnet.
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host author andleadership and executive coach,
dr William Attaway.
Speaker 2 (00:16):
Hey, it's William and welcome to today's episode of
the Catalytic Leadership podcast.
Each week, we tackle a topicrelated to the field of
leadership.
My goal is to ensure that youhave actionable steps you can
take from each episode to growin your own leadership.
Growth doesn't just happen.
My goal is to help you becomeintentional about it.
(00:37):
Each week, we spotlight leadersfrom a variety of fields,
organizations and locations.
My goal is for you to see thatleaders can be catalytic, no
matter where they are or whatthey lead.
I draw inspiration from thestories and journeys of these
leaders and I hear from many ofyou that you do too.
Let's jump in to today'sinterview.
(01:00):
I'm thrilled today to haveLorraine Duncan on the podcast.
Lorraine has over 30 years ofin the trenches business
experience, running a familybusiness with her husband.
She knows how demanding it canbe to own, manage and market
your business while trying tocarve out some quality personal
or family time.
As a business coach, she knowshow to get better results by
(01:21):
doing less.
She can show you how tointegrate social media into your
overall marketing to make itcost effective, time efficient
and custom designed to meet yourspecific goals and objectives.
In 2021, she created a coursecalled Linked In 13 Minutes a
Day, because no one wants towaste time on LinkedIn.
(01:45):
She has four incrediblechildren, has been married to
her wonderful husband for 41years and she's a grandma and a
pretty amazing one from what Ihear.
I'm so thrilled you are here,lorraine.
Thanks for being on the showtoday.
Speaker 3 (01:59):
Yeah, thank you for having me.
Speaker 2 (02:02):
I would love for you to share some of your story with
our listeners, Lorraine,particularly around your journey
and your development as aleader.
How did you get started?
Speaker 3 (02:11):
Yeah, so it's kind of an interesting story.
It started off pretty much inchurch and then I also had a job
and I worked in the hospitaland when I had my fourth child I
decided it was time for me tostay home.
But once that child went back toschool, I started looking for a
(02:32):
job again and what kept onhappening was I was either
overqualified, underqualified orthey started sending me to
these ridiculous groupinterviews.
And after that final groupinterview and I actually got the
job, but everything that theypromised wasn't what they
promised just was going to startback from the drawing board and
(02:53):
I was actually at a weddingwith a sitting at a table with a
bunch of people that I didn'tknow, and they were actually
complaining about theirbusinesses, and it just kind of
organically happened that way,and what ended up happening for
me was is that I started justwell, have you tried this, have
you tried this?
(03:14):
And then somebody pulled measide and said you should be
like a consultant, a businessconsultant.
So I went home that night and Ilooked it up online and I
really didn't want to go back toschool and so I decided to get
a certified in business as abusiness coach and that morphed
(03:36):
into my digital marketing agency, which I have today called
BizGone Social, because Irealized that I could grow my
business coaching with socialmedia marketing.
So that's really basically mystory and I'm stuck with it.
Speaker 2 (03:52):
I love it.
So you've had to develop someleadership skills as a part of
this process, because now it'snot just you right.
You're leading other people,whether that be clients or
people that you've hired to helpfulfill what the clients need.
How would you define leadershipbased on your journey?
Speaker 3 (04:11):
It's a simple thing and I relate this back when I
was the director of women'sministries at my church If you
look back behind you and peopleare following you, then you're
leading well.
If people are bickering orgoing behind your back or doing
crazy things, not listening atall, then you're not leading.
(04:33):
So that's like one thing.
And then the other thing isjust I kind of lead through like
positive encouragement too, soit's like people want to.
You know, like I don't, likeI'm not one of these, like I'm
the king, queen of the mountainhere and you know, but really
it's about just leading well andbeing a part of a team.
(04:55):
I love team leadership, it'ssomething, and it's really about
serving.
So I take it from a place ofserving and not really from a
place of that I'm a dictator.
Speaker 2 (05:07):
That sounds healthy.
I think that's much better thanthe authoritative, dictatorial
style of leadership that toomany of us have seen.
Speaker 3 (05:16):
Absolutely, and I've seen it in school, I've seen it,
you know, you see it all overwhen somebody it's, they don't
even know how to lead a team.
Well, because they're so busyputting forth their agenda that
they are never busy listening toother people.
And I think that's key islistening.
You really have to listen topeople to be a good leader.
Speaker 2 (05:37):
So good.
You work a lot with socialmedia now with your digital
marketing agency, bizconsocial.
Social media feels like a giantdrain to a lot of business
owners.
They just look at it andthey're like okay, facebook,
twitter, linkedin threads,instagram.
Tiktok taught me we can justkeep going right, but why do you
(06:01):
think it's important thatbusiness owners be on these
platforms?
Speaker 3 (06:08):
Well, because it's you know.
What I like about it is it's ageneral awareness, meaning that
you know, if you sit in youroffice all day and you do your
work and client fulfillment andeverything you're really not
getting out there.
Then maybe you go to one or twonetworking groups, which is
great.
I really highly recommend youknow networking in person.
(06:29):
But on social media you couldeducate and you could put your
stuff out there, like you knowsome personal stuff, you could
put some business stuff, youcould put some behind the scenes
and people get to know you on awhole other level.
And I think it's reallyimportant.
If you're not on social mediatoday, you're really missing out
on a big great thing that'slike.
(06:53):
It's like the giant networkingpond.
Speaker 2 (06:57):
Is there one that you like best, that you recommend
more than the others?
Speaker 3 (07:01):
Yeah, well, if you're B2B, I really really love
LinkedIn.
It's kind of my sweet spot.
The average income is about75,000 or more.
You've got a lot of corporatepeople.
You've got people who arecoming out of corporate looking
for maybe to start their ownbusinesses, and so it's just a
really great place to network.
And that's why I created mycourse, because people were just
(07:24):
spending too much time onLinkedIn but doing all the wrong
things.
Speaker 2 (07:31):
But what is one of the right things?
Is there a strategy that youwould say, hey, this is one that
is just proven that you need tostep forward?
Speaker 3 (07:40):
Yeah, well, you have to use the platform.
A lot of people what they do isthey go in and they fill their
profile up and they don't evenengage and talk to other people.
So it's like kind of like goingto a live networking group and
just sitting in the corner withyour arms crossed like this and
not talking to anybody.
(08:00):
So the biggest thing that youhave to do on LinkedIn is
participate and go out fully, orwhy bother wasting your time on
LinkedIn?
And that's my whole criteria ofwhat you should be doing on
LinkedIn.
You should be out there, youshould be visible, you should be
engaging with other people.
(08:21):
I think it's really important.
It's networking, it's powernetworking.
It's the best place to be rightnow.
Speaker 2 (08:28):
Is building relationships right?
Speaker 3 (08:31):
Yeah, absolutely 100% .
And that's where LinkedIn kindof goes wrong, because you got
people who connect with you andthen, after they connect with
you, as soon as they connectwith you, they send you three
paragraphs of something that Idon't want to read and it's like
, instead of like, they're goingright from I like to as a
dating relationship, they'regoing right from that first date
(08:54):
to trying to go all the way tolet's get married, and I'm not
ready to get married yet.
It's like that's really hardand when somebody does that to
me, it just really makes me feelit doesn't make anybody feel
good.
It's just like it's spam afterspam after spam.
You have to connect withsomebody, you have to write a
message when you connect, but itdoesn't have to be like by my
(09:18):
appeals, pocket Plitzer orwhatever you're selling.
Speaker 2 (09:23):
That's great.
You know there's been a lot ofdiscussion over the last year
around AI and tools like chat,GPT and how this is going to
change digital marketing.
This is going to change thespace.
It's going to revolutionize.
It's going to put people out ofwork no more copywriters, et
cetera, et cetera.
Do you have any opinions aroundthis whole chat, GPT and AI
(09:43):
phenomenon?
Speaker 3 (09:44):
Yeah, I do.
I actually I've been dabblingin it.
I do use it and it's been veryhelpful and really it's a big
time saver.
So how I suggest using it and Imay be totally wrong on this,
but how I use it I use it in twoways.
One is that I don't spend a lotof time on one platform, and
that's Facebook.
(10:05):
So I'm on there, but it's morefor personal reasons, it's not
for business, and so what I liketo do is I have like an
automation tool on my businesspage, like, and with Instagram
too, is what I do is I have justa little message Thank you for
visiting me, and if you have anyquestions, just ask me, and
(10:26):
that's one way you can use it.
The problem is it's not veryintuitive, so you have to have
all these things in place.
Well, if they say yes or ifthey ask a question, this, so
it's you have to be really goodat if, thens for that.
The other way I use it is aslike a writing prompt, and you
remember we used to do that inschool that give us a topic
(10:47):
right on the color blue and thenwe would write forever on that
prompt, and so I like it becauseI can put a title in there.
It could give me a criteria, itcould give me some points, but
the bottom line is is you wantto do it in your voice, you want
to do it the way it sounds goodto you, so like you could put
(11:09):
something in.
But I highly recommend that youmake it very human.
You know there's certain thingsthat I say that chat GPT
doesn't say so.
You want to make sure thatyou're being real and you got to
be really be very careful and I, you know I don't know enough
about it.
I know just a little bit to bedangerous right now, but I feel
(11:32):
like you have to be very carefulbecause there's copyright stuff
going on and I don't know iflater on that's going to come
back to bite everybody.
So maybe I just opened up thecan of worms now.
I don't know, but it's, it's um, it's good and it's bad, but I
don't think it's going todestroy the whole world and it's
going to take over the world.
I don't believe that there'sother things that have taken
(11:54):
over the world.
It's definitely not chat GPT.
Speaker 2 (12:00):
Very true.
You talked about relationshipsand I think about AI and these
tools and I think how impossibleit really is for an AI engine
to ever build a relationshiplike you and I can.
And is it all marketing reallyrooted in relationship?
Speaker 3 (12:20):
Yeah, I believe it is , and I think there's nothing
wrong with starting aconversation with chat, gpt or
AI, I should say.
But you want to make sure thatyou are, you're following up.
I just had a conversation theother day with the follow up.
That's the most important thingabout being in business is that
(12:41):
if you're not following up withpeople and doing what you say
you're going to do and that'shard, I mean, I'm not perfect at
it, but I try to be as best asI can and the bottom line is is
that it really is.
You know, I have met so manyamazing people in this journey
of business, being in businessfor myself, and I actually
(13:04):
wouldn't trade that for anythingelse.
So if it's a matter of gettingtogether with somebody for
coffee and maybe chatting aboutour business, but then going
into like let's talk aboutbaseball or let's talk about
football, or hey, why don't wedo this some night?
You know, it's like I havefound I have some of the best
friendships through networkingand I think and people highly
(13:28):
respect our relationship andthat's when you're going to get
the third party recommendationsfrom people and the third party
referrals that they trust youenough.
They may not have done workwith you, but they know you well
enough that, hey, lorraine'sreally good at that, you know.
Hey, dr William is really goodat that, you know.
(13:49):
So it's you really have to.
I think it's work you reallyhave to put, just like marriage,
you know think about marriage.
Marriage is a lot of work.
It's never 50-50.
Because when somebody startsdoing 51%, guess what?
It's not a marriage anymore,but it's 100%.
100%, where both partners aregiving 100% in their, in their
(14:15):
relationship with one another.
And it's hard, it's really hardand people think it's easy.
It's easy, you know to do, butit's not Every day.
You don't always feel likeloving someone, but you do
because you, because if we wentby our feelings all the time,
it's a whole mess.
And that's the same withbusiness.
(14:35):
You can't go by like I feelthat I should spam everybody
today and then, hopefully, I'llcreate money that's going to
come into my, you know, funnels.
You know it's not.
It's not like that at all.
It's about one, one talk at atime, one, you know, getting
(14:56):
together with somebody, onesolving a problem.
That's the biggest thing is isare you solving people's
problems?
Because if you're not, nobodyis going to have any interest in
you.
You could be, you know, thegreatest marketer out there, but
if you're not solving people'sproblems, then you really kind
of lose out on the deal.
Speaker 2 (15:17):
That really is the root of it, isn't it?
I mean, really, when you're,when you're buying something, a
product, a service, you'retrying to solve a problem, and
that's the I think the core ofsuccessful marketing is helping
people understand hey, this willsolve the problem that you're
experiencing.
You didn't know there was asolution here.
It is.
This will make your life better.
Speaker 3 (15:38):
Yeah, and I love.
I love when something makes mylife better.
That's why I love you know,that's why I like chat, gbt,
that's why I love the differentsoftware platforms that I have
and that I use to make my lifebetter as as a business owner.
And I think that everybodywants that one solution.
(15:58):
And you know it may not be foreverybody, but then again you
know you don't get along witheverybody and you don't fit in
with everybody, so you know youreally have to, you know, work
hard on the people that you areconnecting with, and that's
important too.
Speaker 2 (16:15):
Absolutely All right.
How do you stay on top of yourgame?
How do you level up with newskills, new leadership skills
and such that you need?
How do you do that?
Speaker 3 (16:26):
I do a lot of reading .
Right now, I'm reading a bookcalled the Pumpkin Plan, which
is an amazing book, and theother other thing that I do is I
try to hang out with peoplethat are better than I am, and
that's how I grow.
Number one and number two, youknow, I, with social media, I,
yes, I am a guru.
(16:47):
Yes, I know a lot, but there'salways somebody that knows more
than you do and you can learnfrom them.
And here's the biggest thinghow do you stay up?
Is you just got to be teachable?
Yeah, you know, maybe you'vebeen doing something in your
business that's not workinganymore.
Well, it's time to get rid ofit, and I think that's what I've
done over and over there.
I mean, I've grown so much.
(17:08):
When I first started my agency,it was like you know, I learned
.
You learn from your mistakes,you learn from other people.
So you can't like be in a silobut all by yourself.
You really have to get outthere and and learn from other
people.
And that's what how I stay upon my game.
Speaker 2 (17:26):
Love that.
I love the intentionality there, the books that you read, the
people you spend time with.
I love most of all what yousaid about having a teachable
spirit.
I talk about this a lot thatyou know.
If you understand and you wakeup every day and commit today,
I'm going to be the mostteachable person in every
environment.
I'm in in every room, I'm in inevery meeting, in every
(17:47):
conversation, because youunderstand, you can learn from
anybody.
Sometimes you learn what not todo, but that can be incredibly
valuable, right?
Sometimes you learn hey, if Ican learn from this person, I
can avoid this ditch, becausethey're telling me how they fell
into it.
They drove right in.
Oh, okay, I can avoid that.
So many opportunities if we areteachable.
(18:09):
I love that you brought that up.
Speaker 3 (18:12):
Yeah, and I think it's really important that
there's a lot of people outthere that are following certain
people and everything, and it'simportant to just have a
variety of people that you'refollowing and you're learning
from, because sometimes it'sjust getting a different
perspective and I think gettingto see that is really, really
(18:35):
important.
Speaker 1 (18:36):
So true.
Speaker 2 (18:38):
So, thinking about your business, what is one thing
that you want most?
If you could have one wish,what's the one thing you would
want most?
Speaker 3 (18:51):
You know everybody.
I mean, that should be an easyquestion for a business owner.
What's the one thing that theywant most?
Is money, okay.
But for me it's a littledifferent.
I feel that, first of all, withmy business, I'm actually
helping people so they can be intheir I call it the zone of
(19:12):
genius.
You know the place wherethey're best, you know what they
do best, and so, as big I'vealways been sort of a support
person, I love to support others, and so it's basically having
those clients that I'm I'mhelping with a deeper purpose.
Yeah, now, my deeper purpose Ilove to do I think I've
(19:34):
mentioned this before when we'vetalked is is that I love doing
missions work and I like servingpeople.
So it was to be able to have Iwould love my business to create
that income that I'm able tobest serve other people with and
help other people.
And I think that's where I comefrom and that's the place I
(19:55):
come from.
And sometimes, when you'recoming from that place, you
don't always get that, andthat's why it's like, that's why
I'm reading this book, thePumpkin Plan, because it's like
it's the plan that is going toget rid of everything else
that's in your business.
It's not serving you well andonly working with those clients
that are like the best, likebest at what they do, and I want
(20:17):
to support those clients thathave a bigger purpose in life.
Speaker 2 (20:23):
That's so fascinating , your answer.
I was just talking with aclient the other day who was.
We were talking about what thewin was, what's the ultimate
goal, what's your why, and itwas kind of meandering around a
lot of different directions andultimately it came down to
exactly what you just said.
It's not the success, the money, the more, more, more.
(20:45):
It's something completelydifferent.
It's the.
In this person's case, it's thefreedom to spend the time with
the people that matter most ofthem.
Okay, so then the business, themoney, all of this.
This is simply a conduit, it'ssimply a tool to help you
achieve something much bigger,much greater, and that's exactly
what you've described beingable to devote yourself to that
(21:07):
life of service, to that life ofmission, and this is simply a
tool to help you get there.
I think that's a fantasticperspective, and so often I find
that entrepreneurs, businessowners, can get wrapped around
the axle and forget that, and itbecomes about the money.
It becomes about the more, themore, the bigger, the greater
the scale, because they'veforgotten what matters most.
Speaker 3 (21:31):
Yeah, and the thing is is a lot of people get lost
in their businesses, not beingpresent in the moment, not
spending the time that theyshould be with their family and
loved ones and their friends.
And if you're doing that, Imean, my biggest advice out
there is if you're doing that,stop.
Stop it now, Because I onceheard and this is kind of an
(21:54):
interesting thing, I don't evenknow if I heard it when you were
talking, when I was talking toyou the last time but the one
thing that is true is whenyou're at somebody's funeral and
they're doing somebody's doingthe eulogy, you'll never hear
them say about that person thatthey said that they wish they
spent more time at the office,and the bottom line is none of
(22:17):
us are going to wish we spentmore time at the office.
Speaker 2 (22:22):
That's exactly right.
It's easy to look at somebodylike you it does go on social
and say, wow, I bet that wasjust easy to build that.
I bet it was just all up and tothe right, because we look at
the highlight reel right and welook at just the hot points that
we sometimes see online.
Have there been challengesalong the way?
Speaker 3 (22:41):
Oh yeah, there's always challenges Losing a
client that was a really goodclient, or getting a client that
you need, or sometimessomething you know being on
social media.
It's ever changing, so thealgorithms are always changing,
so there's there's challenging,there's a lot of challenging
(23:03):
things that come with thisbusiness, but it's also
rewarding too, and you have tooutweigh that.
You know it's like which one isbetter is is, if the rewards
are much better than thechallenges, then you have a win.
Speaker 2 (23:19):
So good, think about what you want most and the
challenges that can get in theway.
If you think about, like, whereyou want to go and the one
thing if you could have, thatthat would be something.
What is it that stops you fromthat?
Speaker 3 (23:33):
All right, I don't think honestly.
You know, when I was a littlegirl, I was told that anybody
could be president of the UnitedStates and, as you can see,
that anybody really can bepresident of the United States.
So I don't think there'sanything.
I've had this goal of where Iwanted to be in my business
(23:53):
since I started it and I thinknothing's going to stop me.
I don't think anything can stopme other than if, you know, all
of a sudden, you know the IRScomes and takes all my money
away from me or something likethat.
But I mean really seriously.
It's moving.
It's always putting one foot infront of the other and just
(24:16):
moving forward one step at atime and realizing that, like
you always heard that sayingRome wasn't built on a day, well
, literally a business isn't,it's a journey and life is a
journey.
So things are going to comealong and that's just.
It's just side stages.
That's happening, it's like.
But if you keep on workingtowards the goals that you have
(24:39):
and the things that you want toaccomplish in this lifespan,
then I really feel that you cando anything.
Speaker 2 (24:45):
That's so good.
So I imagine, like the otherleaders that I talked to you who
are performing at a high level,you like to read, maybe audio
books, maybe physical books.
You've already mentioned onethat you're reading right now
that you're thoroughly enjoying.
Is there a book that has made abig difference in your journey
that you would recommend?
And if you've got a book thatyou want to put at the top of
(25:06):
your to read list, this is it.
Speaker 3 (25:10):
Yeah, you know it was a funny little book.
It was.
It's a very small book.
I can't think of who wrote itright now, but it's called go
for the no and it's a very shortbook.
I don't remember the authorright now.
But the bottom line is is thatwhat I realized is that the more
people you get to know, themore you're going to hear a lot
(25:31):
of no's and you have to be okaywith that.
When I first started out, I wasnot okay with no's.
I was like, oh my God, I didn'tget that person as a client, or
I remember I mean, think aboutit's.
Like you know, we all have.
Some of us have, like emaillists.
I remember my first unsubscribe.
It was like, oh, somebodyunsubscribed for me, but no,
(25:53):
this was a really good book andit was a life example, and it
was.
It's a very short book.
You can probably read it inless than 45 minutes, and
there's some really greatprinciples in it, and I think
that's that was a really goodbook.
If you, if you don't have timeto read, though, there's this
app out there.
It's called blink list.
(26:13):
Yes, it gives like littleblinks and stuff, and sometimes
people will mention a book andyou don't have it and you don't
have time and you don't want tobuy it, and it is great.
It does cost to get asubscription to it, of course,
but the bottom line is is thatyou get the top nuggets and they
give you a blink of the day.
I think it's really fun.
(26:34):
I don't know how I found outabout it was I was obviously
advertised by some crazymarketing person.
It's been one of the bestthings, because even with them,
I mean, I do I've been doingbook clubs lately and I'm
actually with the pumpkin plan.
I'm in a book club.
I recommend to do a book cluband the reason being is that I
(26:56):
mean in my club right now,there's, like I don't know,
three attorneys in there.
There's a IT person, there's adirect marketing person and
there's all different.
There's a interior designer init.
So we come from all walks oflife, yeah, and I'm a stylist,
like a what do you call it?
(27:16):
A J Hilburn stylist or whatever, so there's all different and,
of course, me, the digitalmarketing.
Interesting.
It's a very diverse group andyou grow.
And what I didn't know I thoughtwe were just going to talk
about the books.
We brought our bit of the book,but we brought our business
into it and I've already learned, like, what is one thing you're
going to implement from thebook?
Because you can gain a lot ofknowledge in life.
(27:40):
You could read a lot of booksand I think I read somewhere or
somebody.
I heard a talk that they saidthey read like 100 books a year
or 200 books a year and somepeople read two books a week and
basically they take one thingfrom that book and they
implement it or they try to moveforward.
So you don't.
You're not necessarily, when youread a book, if you're reading
(28:03):
it, to read every word and doeverything in the book.
It's almost impossible if youread a book that you're going to
take one nugget out of it andactually move forward with it.
I mean there's tons of greatbooks, there's the four
agreements, that's out there.
There's oh, I'm just like goingblank.
Darren Hardy has a has a bunchof books that are amazing and
(28:25):
you know Brendan Brashard hastons of books that out there and
I was like just thinking ofsome of the books I have here.
You know, at my desk right nowit's like there's a book called
charge by Brendan Brashard,really good, and you know what?
Learn more about who you are,get the strength finder book and
(28:49):
so what?
your friends are.
So I think there's.
You know, I mean, I could go onmy.
My book list is big.
I do read a lot, but I'm I'mactually reading with a
different purpose now is that,you know, in the book club it's
like each chapter by chapter.
What is one thing that I'mgoing to do to move forward in
my business with what I'mreading and then in my other
(29:12):
books that I'm reading is likewhat's the one thing that I'm
going to use from this book tomove forward?
And I think it's so much betterthan reading for every word.
Speaker 2 (29:21):
Yeah, no, it's so good, it's very intentional and
it's very focused, and I lovethat.
If you could share one piece ofadvice with the entrepreneurs,
the agency owners and theleaders business owners who are
listening today, what, lorraine,with that one piece of advice
be?
Speaker 3 (29:41):
You can't do it alone .
I think it's so important thatyou have people that you can
confide in, a group that you cango to with other business
owners so you can get the pulseof what's really going on in
your local places.
You really need to have that inyour life because you can't do
(30:06):
it alone.
You honestly need people to getto the next level in your
business.
Sitting behind, there's this,that movie, it was called Field
of Dreams.
If you build it, they will come.
If you sit in your office onthe computer day in and day out
and you're not out there meetingpeople and getting to know
(30:28):
people, they're not going tocome.
If you have a website, forinstance, you got to bring
traffic to the website.
Well, I put a website up, thatmeans everybody's going to come
to it and buy my stuff.
That doesn't happen.
Speaker 2 (30:44):
That's so good.
This has been so helpful today,so practical, so insightful.
I know people are going to wantto stay connected with you.
What is the best way for themto do that?
Speaker 3 (30:55):
I would love if you connected with me on LinkedIn.
It's the rain Duncan onLinkedIn.
Just look my name up, you'llknow it's me because it says
Super LinkedIn Ninja right inthe title.
Just say that you want toconnect with me because you
heard me on this podcast andshare this podcast.
When you see the podcast, whenit's out there, live, just share
(31:18):
it.
Share the podcast.
Speaker 2 (31:20):
So good.
Thank you for the insights andthe wisdom you shared today.
This has been helpful for meand, I know, for so many people
who are listening.
Speaker 3 (31:30):
Thank you for having me.
Speaker 2 (31:33):
Thanks for joining me for this episode today.
As we wrap up, I'd love for youto do two things.
First, subscribe to thispodcast so you don't miss an
episode, and if you find valuehere, I'd love it if you would
rate it and review it.
That really does make adifference in helping other
people to discover this podcast.
Second, if you don't have acopy of my newest book,
(31:55):
catalytic Leadership, I'd loveto put a copy in your hands.
If you go tocatalyticaleadershipbookcom, you
can get a copy for free.
Just pay the shipping so I canget it to you and we'll get one
right out.
My goal is to put this into thehands of as many leaders as
possible.
This book captures principlesthat I've learned in 20 plus
(32:17):
years of coaching leaders in theentrepreneurial space, in
business, government, nonprofits, education and the local church
.
You can also connect with me onLinkedIn to keep up with what
I'm currently learning andthinking about.
If you're ready to take a nextstep with a coach to help you
intentionally grow and thrive asa leader, I'd be honored to
(32:39):
help you.
Just go tocatalyticaleadershipnet to book
a call with me.
Stay tuned for our next episodenext week.
Until then, as always, leaderschoose to be catalytic.
Speaker 1 (32:55):
Thanks for listening to Catalytic Leadership with Dr
William Attaway.
Be sure to subscribe whereveryou listen to podcasts so you
don't miss the next episode.
Want more?
Go to catalyticaleadershipnet.
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