October 21, 2025 • 26 mins
Scaling an agency comes with growing complexity: more clients, bigger teams, higher stakes. And with growth comes risk. If a single misstep could cost you clients, revenue, or even your reputation, how do you protect what you’ve built while continuing to scale with confidence?
In this episode, I sit down with Kieffer Rittenhouse, a 30-year commercial insurance broker and partner at Integrated Insurance Solutions, who specializes in protecting small to mid-sized businesses through smart agency risk management. Kieffer shares how he’s built decades-long client relationships by being an advocate, not just a vendor, and how applying the “Platinum Rule” can transform the way you serve and retain your clients.
We also explore real-world lessons around navigating team burnout, leveraging AI for smarter decisions, and putting systems in place that prevent costly setbacks. If you’re scaling to or beyond 7-figures, this conversation will help you rethink how you protect your agency’s growth while staying focused on what matters most: your clients and your people.
Books Mentioned
- Spark Brilliance by Jackie Insinger
- Can’t Hurt Me by David Goggins
To learn more from Kieffer Rittenhouse or connect with him directly, you can reach him at krittenhouse@integrated-usa.com or on his cell. His commitment to client advocacy and smarter risk management makes him a trusted advisor for entrepreneurs scaling with confidence.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
- Free 30-Minute Discovery Call:
Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dr. William Attaway (00:00):
I am excited today to have Kieffer
Rittenhouse on the podcast.
Kieffer is a 30-year commercialinsurance broker and partner at
Integrated Insurance Solutions,specializing in risk management
for small to mid-sizedbusinesses.
He focuses on protectingassets, solving problems, and
leveraging trusted underwriterrelationships to deliver smarter
(00:23):
insurance solutions.
Kiefer, I'm so glad you'rehere.
Thanks for being on the show.
Kieffer Rittenhouse (00:28):
Dr.
William, I am pumped as well.
I'm looking forward to it, andit's been on the calendar for a
while, so I'm really excited.
Intro (00:36):
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host, author, andleadership and executive coach,
Dr.
William Addaway.
Dr. William Attaway (01:02):
How did you get started?
Kieffer Rittenhouse (01:04):
It's kind of funny.
I, you know, um growing growingup in Baltimore, um I I went to
a great high school and I gotinvolved with uh student council
leadership there, and I went toa great college and got
involved with uh studentgovernment there.
So I've been um leading andlearning and and you know
facilitating you know others andworking with other people and
(01:26):
uh for a long time.
And it's just been kind of umuh I wouldn't say natural for
me, but it's been you know ablessing for me that I've been
able to do it successfully for along period of time.
And professionally, I've um rana bunch of networking meetings
and networking associations andcreated some trade organizations
(01:47):
in the transportation businessand a lot of different various
you know um uh opportunitiesthroughout my career too.
So it's been pretty cool.
Dr. William Attaway (01:55):
So tell me a little bit about how you got
from where you started to nowbeing a partner at IIS.
Kieffer Rittenhouse (02:05):
A lot of hard work, a lot of
perseverance.
I mean, but that's um you knowthe insurance industry has
definitely changed a lot overthe last you know 30 years, and
it's um you know very digitalnow, so you have to pivot
quickly and you know learndifferent skills and to use
different tools that we used.
You know, it's kind of funnyback when my liberty back in my
(02:26):
Liberty Mutual days, we wereusing typewriters and filling
out applications by hand, andyou know, we got the Macs back
then, and then you know it wentdigital, and now we just take
pictures of things and you knowyou can insure that.
That's just crazy.
Not that I'm trying to datemyself or anything like that.
Dr. William Attaway (02:43):
My kids are you know, I'm I too.
I too remember the typewriterdays.
I I'm with you there.
Like as as you as you thinkabout that journey, like
obviously a lot has changedtechnologically, to be sure.
What are some of the thingsthat haven't?
Kieffer Rittenhouse (02:59):
Bottom line is you know, you we've always
had our own brand, you know,we've always created our own,
you know, network and our ownpeople to to um do business
with.
It's all about taking care ofthe client.
And you know that better thaneverybody because you have a lot
of them and and and they're indifferent spaces.
And and from a coachingstandpoint, from a development
standpoint, from a leadershipstandpoint, you gotta be able to
(03:21):
say at the end of the day, Idid the best I could for that
client.
And, you know, um I haverelationships that I've had for
25 years because of that.
And wow.
And that's yeah, I mean, it uhand I would have clients longer
if they didn't, you know, if thesecond generation or third
generation couldn't handle thebusiness and it didn't sell.
(03:42):
Um, so I'm blessed to havethose relationships, and and
that's because you you're theiradvocate, and that's the best,
that's the bottom line thing,you know, from an insurance
broker standpoint is I'mfighting for my client.
Dr. William Attaway (03:53):
So so let's talk about that for a minute.
How do you develop and nurturethose type of relationships that
go the distance like that?
Kieffer Rittenhouse (04:01):
You become part of the family, you become
part of the you know, theorganization.
You know, they lean in on youum when it comes to an insurance
situation or a contract thathas insurance language in it,
and they ask me to you knowconvert it into English for
them.
You know, um I have a reallygood friend who said, you know,
(04:21):
you you you speak insurancelanguage, English.
And um, you know, I convertthat all over to make it sense,
make make it s make sense of itfor you know a person that
doesn't know that um industryand know my industry as well.
So that that's been verysuccessful for me is just
breaking it down and and youknow, compartmentalizing it and
(04:41):
and making it simple for myclients to understand.
Dr. William Attaway (04:44):
That's a gift.
I think to take the complex andmake it simple, you know.
Kieffer Rittenhouse (04:48):
Yeah, yeah, totally.
And that's what we do.
That's what I do, and that'swhat my team does successfully.
Dr. William Attaway (04:55):
You know, we met as part of a a networking
group called Provisors.
And we have been, uh I thinkgifted with an opportunity to
interact and get to know peoplein a lot of different spaces,
but in one regional area.
Uh and that's something that Ihad not really spent a lot of
time on prior to provisors.
Uh, you know, my my client baseis is all over the world.
(05:17):
And so the the the key thingabout getting to know people
locally is really about thoserelationships.
Can you talk a little bit aboutthat and and how you are
intentional with buildingrelationships even in a local
geographical area?
Kieffer Rittenhouse (05:33):
It uh it's it's funny.
Um when I graduated fromcollege, you know, I I didn't
know what I wanted to do, but Iknew how to meet people and
introduce myself and beprofessional about it.
That's you know, stood the testof time with me.
I think if you look at myLinkedIn, you looked at my
digital profile, you'll see thatI have some pretty amazing
(05:55):
followers and a pretty goodnetwork of people.
And those people are hand, Imean, I just don't swipe yes to
everybody or connect witheverybody on that.
You know, you have to have arelationship, you have to have
done something, or had ameeting, or had a lunch, or had
some, you know, personalreflection or personal
connection to those peoplebefore I've added them to my
(06:16):
LinkedIn or you know, Facebook'seven more, you know, um uh
specific too.
So I think you know, it's it'sjust taking care of people, um,
giving them what they want, andyou know, listening to them and
being a friend and being there.
You know, it's I'm not justselling insurance.
You know, I'm an advocate.
I'm you know, I'm a part oftheir team.
(06:36):
I am someone a trusted advisor,really.
And that's that's is played,you know, is paid dividends for
me through my career, and I'mblessed for that.
I love that.
Dr. William Attaway (06:47):
That trusted advisor role, I think,
is particularly important in thein the business space.
You know, uh I'm sure like me,you are constantly inundated
with people wanting to sell yousomething, people wanting your
business, and it just, I mean,whether it's on social media
like LinkedIn, whether it's inemail, phone calls, I mean, the
spam calls never stop.
(07:08):
Uh, you know, thinking aboutthe the 30-year run that you've
had, you know, the the peoplewho are listening to this by and
large are business leaders orbusiness owners, a lot of small
business owners.
And so as they are thinkingabout commercial insurance, so
many of them are a lot like me,which is, man, that is not my
(07:29):
world.
I don't know, I don'tunderstand, I know I need some
stuff, but where do you even getstarted?
Like if you're talking topeople like that, where do you
begin?
Kieffer Rittenhouse (07:40):
Well, it's kind of funny because I think
most business owners think that,you know, I'm I'm working for
the man or you know, I'm not anentrepreneur, and I really am.
You know, it's my book ofbusiness, it's my 30 years of
legacy that I've built on myclients, and it I get paid every
year that I renew that piece ofbusiness.
And if I don't take care ofthat piece of business or
(08:02):
service that client in the rightway, then they can leave me
tomorrow and I'm you know downto zero from a commission
standpoint for that client.
So that's the that that's itwhere that's held the test of
time for me.
It's like if I don't perform,you know, please, you know, fire
me and you deserve better.
And that's you know, I've beenblessed and I've kept a lot of
(08:22):
these clients and I've grown mybook of business successfully.
And in the last couple years,it's been easy to do that
because you know the the the theinsurance marketplace has
changed so much that you knowthe agents are retiring, the um
the people aren't gettingcompensated the way I'm getting
compensated every year.
And you know, um I get paid forperformance basically, and
(08:44):
that's that's the way I want tobe forever, honestly.
I I remember going to StraightCommission, you know, in my 30s,
and the kids were little, andI'm like, man, how am I gonna do
this?
How am I gonna do this?
And it's just take care of theclients the way you've always
taken care of clients, and it'sthe the reward will be there at
the end of the day.
And I've been blessed.
I really have.
Dr. William Attaway (09:04):
I love that.
You know, with a with a runlike yours, there are a lot of
lessons along the way.
You know, in thatentrepreneurial journey, what
are some of the things thatstand out as lessons that you've
learned so far?
Kieffer Rittenhouse (09:18):
I'll tell you one of the things I've kind
of had an epiphany in the last,you know, three or four years.
I have a friend of mine, hername's Jackie Insinger.
She wrote a book called SparkBrilliance.
And um, I've always been a firmbeliever in the golden rule,
you know, treat other otherpeople how you want to be
treated.
And she kind of talks about theplatinum in our book and how to
apply that to businesses.
(09:39):
She's applying it to educationright now and a bunch of
different other um, you know,industries.
Asking the client how they wantto be treated or how they want
to be serviced has been one ofmy things that I've been really
focusing in on the last coupleof years.
And it's really, you know,people are like, wow, I've never
been asked that before from theinsurance broker.
You know, let's let's thinkabout that and you know, and
(10:01):
setting the parameters of howthey want to be treated through
the policy period and what theywant, what the services are
important to them.
And that's been a you know apretty cool um you know guiding
light, if you will, for me andmy clients.
I've been pretty successfulpicking up new clients.
Um, you know, traditionally umyou would have to fight for
those clients and bid it out,but I've been lucky enough to
(10:23):
get breakout record letters andthings like that because of my
approach and because I amdifferent.
And you know, I I mapped up mymy um my words.
I love that.
Dr. William Attaway (10:34):
I don't I don't think anybody gets through
the entrepreneurial journeywithout some challenges.
And you know, people might lookat you today and say, oh man,
he's so successful.
He doesn't really have anychallenges.
He doesn't really have anyproblems.
Can you can you think of a fewof those that you'd like to
share challenges that you've hadalong the way?
Kieffer Rittenhouse (10:53):
I tell you, I have one.
I have a challenge right now.
Um, you know, that I'm goingthrough.
It's an account that um Iworked on about four years ago.
It's a transportation account.
Um they've they've had a um acouple bad claims, reported some
claims late, and um, you know,we placed them, placed our
insurance coverage.
Our insurance company went from$300,000 to half a million
(11:16):
dollars, you know, overnight,and and that's a pretty shocking
number.
It's a pretty huge increase.
And it wasn't because of me, itwas because of the the system
and the their old broker and uha couple situations that were
out of their control.
We've worked with them over theyear, we've taken their claims
to zero, um, and they're stillgetting you know, be it be it
(11:37):
against the bush because of theindustry that they're in.
And you know, in one insurancecompany um wanted to exclude one
of their drivers, it's beenwith them for five years, and
you know, in the truckingbusiness, transportation
business, you can't drivers area hot commodity, you can't let
one go because of some badthings on the record.
And we dug deep, we're diggingdeeper, we're gonna find out
(11:58):
what those actual situations areand make sure that the
insurance company and my clientare defended properly and that
we can keep that driver, keepthat insurance in place for
them, and we don't have a lot ofyou know fruit to pick from out
of the you know insurancebarrel because it's it's pretty
dry on transportation and it'sit's been a challenge.
(12:19):
I was up till 9.30 last nightwith that client on the phone,
walking through some scenarios,asking the questions.
So this morning we could be onthe street with the the right
answers, talking to theunderwriter and getting the
numbers down and making surethey're in all, but it's it's
it's it's not as easy as it oncewas, but you know, we're still
in the fight and we love what wedo and we love being advocates
(12:41):
for our clients, and that's thebest thing I do.
It wakes me up every morning.
Let's what's let's go kind ofthing.
It's a motivating factor.
Trevor Burrus, Jr.
Dr. William Attaway (12:47):
You know, I've I've worked with a number
of insurance people over theyears, and I gotta say, I don't
uh I don't know that I would seeanybody who has that level of
passion uh for their clientswho's gonna be that advocate,
who's gonna be on the phone at9.30 at night.
Kieffer Rittenhouse (13:04):
Like, wow.
It's funny you bring up the30-year career, but I don't even
think about the 30 years.
I think about the next 30years, honestly, and how much
longer I'm gonna be in the game.
Everybody, you gotta beretiring.
So I'm like, no way.
I love this.
I love meeting newentrepreneurs and new um uh
leaders and learning how theirbusiness ticks and you know,
(13:24):
digging deeper into it so I canprotect them and you know, put
the right insurance, you know,force field around them and and
um take care of their familiesand their next generation of
leaders in their company.
And I just love what I do.
So um, God willing, and youknow, my body holds out and my
mind holds out, right?
I mean, that's what we that'sthe deep thing.
Um, you know, I can do it foranother, you know, 20 years.
(13:48):
My wife might be mad if Istayed 30.
So we'll see what happens.
Dr. William Attaway (13:51):
I love that.
You know, so often people talkabout retirement, and uh the the
context of that is, you know,that's so that I can do what I
want to do.
Well, what if you're alreadydoing what you want to do?
You know, what if you've beenable to curate a life as an
entrepreneur where you get to dowhat you want to do every day?
Kieffer Rittenhouse (14:10):
Yeah.
Dr. William Attaway (14:11):
Why would you stop?
Kieffer Rittenhouse (14:12):
That's so true.
I mean, there's a lot of peoplethat talk about that.
Uh it's if you love what you'redoing, and it's not work,
right?
So um it's passion.
So I I definitely share thatsentiment for sure.
That's it.
Dr. William Attaway (14:26):
Uh Keeper, you know, you you constantly
have to be learning and growing,not just in your field, but as
a leader of the team that youwork with and for your clients.
How do you stay on top of yourgame?
How do you level up with thenew leadership skills that your
clients and your team are goingto need you to have for the next
(14:46):
five, 10, 20 years?
Kieffer Rittenhouse (14:49):
I think, you know, stand up staying ahead
of the technology game isreally critical.
Well, if my daughter was here,she would say, Oh, you're such a
boomer, but I'm not a boomer,and I'm I'm fighting that,
right?
Um But you know, technology.
I just got a new phone, youknow, the phone can do a lot of
things for you.
It's got AI incorporated withit, and that's a big, you know,
(15:10):
advantage that we're taking,we're working on it within our
practice is to use that to besmarter and not work harder.
Um and I think that you'regonna really see that coming
into full play here in the nextyear, year and a half in our
industry.
And um taking advantage of thatand being on the right side of
that wave is gonna really becritical for our businesses and
(15:31):
our industry, you know, and uhwe're we're incorporating that
and we're embracing, you know,other ideas, right?
I mean, you know, we're inprovisors together and hearing
how other business people, youknow, work through their
challenges is great to be inthat forum to learn and to you
know be open-minded.
Um so that'll benefit me if Ican keep my big fat head focused
(15:53):
and open-minded.
Dr. William Attaway (15:57):
Well, and I think I think the the joy that
we have as as Gen Xers, youknow, is that we can we can look
at this and we can say, okay,uh, you know, I don't have to
stop learning.
I don't have to stop growing.
I love that you're leaning intoAI.
Uh so many small businessowners that I know are not, uh,
and they're just kind of hookclosing their eyes and hoping
it's gonna go away.
(16:18):
The Clue phone is ringing.
It's it's not going away.
It's only gonna become more andmore pervasive.
And learning how to leverage itfor the benefit of our clients,
for our business, not toreplace people.
I heard one uh guest on thepodcast not long ago said, you
know, AI is not gonna replacepeople.
People who know how to use AIare gonna replace people who
(16:41):
don't.
And I thought that was such apoignant statement and so, so
true in my experience so far.
And helping clients learn tostep into this and use these
tools is one of the joys of whatI get to do.
I love that you are doing that,that you're not allowing this
to pass you by.
Kieffer Rittenhouse (17:00):
Now I'm not saying I'm on the Excel train
with that.
You know, I'm definitelychugging down the track in a you
know, old steam engine, but youknow, we're we're learning it
and we're trying to be you knowas broad base as we can with the
learning process.
So the curve is you know stillto be determined.
Dr. William Attaway (17:17):
Aaron Powell And there's so much
that's unknown.
That that field I was justyesterday talking with a guy who
runs uh a company that does uhAI closures.
It's actually conversational AIthat will actually set
appointments, book appointments,and it's phenomenal.
You know, so often people don'teven know they're talking to
the AI.
And he's deploying this uh inso many different businesses
(17:39):
right now.
And as we were talking aboutthis, he I said, so so if I
could, if I could solve onething right now for you, what
would you want me to solve?
He said, let me know where AIis going in the next six months.
He said it changes every week.
And and I think that makes thelearning curve for the rest of
us who are not developers, whowere not in that particular tech
world, uh it makes it a lotharder for us, you know, but
(18:03):
we're not gonna stop.
We're gonna keep pressing on.
Kieffer Rittenhouse (18:06):
Think how many thousands of dollars I
paid, you know, to be to learnhow to be a closer throughout my
career and you know, theseminars and all those tapes
that we used to listen to backin the day.
And you know, you got a youknow, AI function that can close
a deal for you, which isincredibly insane, but I love
it.
Isn't it?
Yeah.
Dr. William Attaway (18:26):
What if what if the AI was qualifying
your leads?
You know, what if the AI issetting appointments for you to
talk to?
And that's what they're doing.
And I'm like, that's soamazing.
What a what a tool that is.
Yeah.
Kieffer Rittenhouse (18:39):
I mean, that's absolutely amazing.
Yeah.
Dr. William Attaway (18:43):
And we're at the front end.
You know?
Kieffer Rittenhouse (18:45):
We are.
Dr. William Attaway (18:46):
And I think I think one of the gifts that
that you and I have is thatwe're gonna continue learning
and we're gonna lean into this.
And we may not be on the theaccelerant.
I like that.
We may not be on the accelerantat the very front end of the
line, but we're not gonna getleft behind because we're gonna
lean in.
Kieffer Rittenhouse (19:03):
Yeah, we will for sure.
And you know, it's it's it'sjust it's just amazing that you
know um the technology is in ourfavor, and we just need to
embrace it.
And you know, it's it's toughbeing that, you know, that first
person to jump in, right?
Um, you know, to make sure thepool pool water is the right
temperature.
But once you're in, it's alwaysa delight.
And um, you know, uh I'm verycautious on some of those
(19:27):
closing docs.
Because I like I like beingthat person myself, but you
know, from a bandwidthstandpoint, you're gonna have to
delegate certain things, and ifyou feel comfortable, that's a
great way to um you know getleads and you know prosper.
So that's awesome.
Absolutely.
Dr. William Attaway (19:43):
Uh Kiefer, if if you were able right now to
go back and talk to 25-year-oldKiefer, knowing what you know
now, what would you love to goback and tell yourself?
Kieffer Rittenhouse (19:57):
Yeah, it's I I I talk about the crystal
ball thing all the time.
If you had a crystal ball withyour clients, you could see into
the future what's going tohappen, whether you need this
insurance or not.
Um, but going back, I would sayum, you know, you're on the
right path, you know, becausethat's one of those things that
without mentors and things likethat.
And growing up, you know, Ididn't really have a lot of
(20:18):
those people patting me on theshoulder and saying, Hey, good
job.
Um, you're on the right path,just keep working harder, keep
being diligent and keep doingthe things that that you know
make you money.
Um, and um and taking care ofyour clients and client
advocacy, if you you're ifyou're good at that, you're
gonna always make money andyou're always gonna have your
pockets full.
(20:38):
And I'm I've been blessed tosay that.
And you know, um, I think I wasI mean, I've been a great dad,
I've been a great husband.
Um, you know, I could do someof those things maybe a little
bit better and and reach deeperinto my pockets and and spend
more time in those those realms.
Um but from a professionalstandpoint, um, you know, maybe
um get that CPCU or maybe workharder when you know school was
(21:01):
easier, um, and and and getdesignations behind my name to
add credibility to what I bringto the table.
Um, you know, um, you know, Dr.
William Attaway is a lot coolerthan you know, CK for
Rittenhouse, you know, andhaving those initial things, I
think, really matter um theolder you get.
(21:21):
Um and at 35, I don't thinkanybody pays attention to that.
But my age now, if I had CPCUafter my name, which is um, you
know, a pretty high designationin our industry, that would be,
you know, you know, telling forsure.
Hmm.
That's a good word.
Dr. William Attaway (21:38):
So thinking about your your learning
journey, is there a book thatstands out that has made a big
difference for you that youwould recommend to the leaders
who are listening?
Kieffer Rittenhouse (21:47):
I would definitely recommend Jackie
Insinger's book.
Um, you know, that's probablythe Spark Brilliance.
Um I think it's it's a quickread.
Um you can get it on Audible.
She's she reads it to you,which is pretty cool.
Um, and there's a lot of energywith that.
And um this is eye-opening forme.
Um, I don't really I listenmore than I read.
Um so um, you know, um I'm abig David Goggins fine guy.
(22:13):
He's crazy and out of whack,but I love his his his realism
and um factual, you know, no BSkind of stuff.
But um, you know, I I I thinkthat's a great book to read for
anybody.
And um Jackie's veryinsightful, very smart, and um
she she um getting into herstory is pretty cool.
So I think that's a great book.
(22:34):
Um probably a little dated now.
It's good.
Dr. William Attaway (22:37):
Well, they're called classics for a
reason.
Kieffer Rittenhouse (22:39):
Yeah.
Dr. William Attaway (22:40):
So so so often the the insight and the
wisdom is timeless.
So and learning how tocontextualize that, I think, is
is a big deal.
Kieffer Rittenhouse (22:48):
Yeah, it really resonated with me.
Uh, because I I was always afirm believer in a golden rule
growing up, and you know,hearing the platinum rule was
kind of a wow, never thought Imean never would think of that.
So it's great.
That's a great concept.
Yeah.
Dr. William Attaway (23:04):
You know, Kiefer, I I know you know you
are continuing to grow yourbusiness and continuing to serve
your clients at a very highlevel.
But that doesn't mean thatyou're immune to problems and
challenges.
You've already shared one ofthose today.
If if I had the ability to snapmy fingers and solve one
problem for you today in yourbusiness, what would you want
(23:26):
that problem to be?
Kieffer Rittenhouse (23:27):
You know, I think it's I think it's the
people problem, right?
Like, you know, taking care ofmy team, making sure my team's
not overworked, um, managingthat piece and making sure
they're happy and that notoverbearing and that they're
getting everything that theyneed out of their job.
I think that that's somethingthat we jam so hard.
(23:48):
We're going so quick down thehighway that we forget the
people that got us to where weare.
And making sure making surethey're happy and making sure
they're fulfilled as much asthey're fulfilling me from a
business standpoint, I thinkit's really critical.
And, you know, growing thatteam with the right people, I
think is is mission critical tome.
(24:09):
And you know, we definitelyhave some space to add people
and picking those right peoplethat don't, you know, really
kind of upset the Apple card or,you know, cause drama would be
the area that I think I wouldlove you to snap your fingers
and and and fix that for me.
Dr. William Attaway (24:28):
As soon as I have that ability, man.
I'm gonna call you.
I'm on this podcast.
That's right.
I think I think people are themessiest part of running any
organization, you know, anybusiness.
I think that we we would likeas leaders for everybody to be
led the same, for everybody torespond the same, to just have a
(24:51):
cookie-cutter approach, onesize fits all.
Uh, but that's not how peopleare.
And we have to lead themaccording to how they are.
Yeah.
Right.
Kieffer Rittenhouse (25:03):
Yeah.
Dr. William Attaway (25:03):
That sure looks good.
Kieffer Rittenhouse (25:05):
It used to be easier to do.
Dr. William Attaway (25:07):
I'm so grateful to you for sharing
today so much of the insight andthe wisdom you've gained along
the way.
Uh, I know our listeners aregoing to want to stay connected
to you and learn more about whatyou can do for them in the
commercial insurance space.
What's the best way for folksto connect with you?
Kieffer Rittenhouse (25:23):
Uh connect with me via email or my cell
phone.
Um my email, I think, is Iadded it somewhere in in the
chat room, but it's, you know,kefer written house at
Krittenhouse atintegrated-usa.com.
And um I'd be more than happyto take the phone call, take
their email or respond to themand and and and and catch up
(25:44):
with them or me and my cellphone too.
You can forward that to them aswell if you would like.
Dr. William Attaway (25:49):
Perfect.
We'll have the uh we'll havethose in the show notes.
Kieffer Rittenhouse (25:52):
Great.
Awesome.
Thank you.
Dr. William Attaway (25:54):
Kiefer, thanks so much for your time
today and your generosity.
Kieffer Rittenhouse (25:58):
Thank you.
I think you're an amazingperson.
I really love spending timewith you, uh, Dr.
William Mattaway.
And anytime you uh need afavor, I'm here to help you.
Thank you.
Well, right back at you, man.
Thanks, Kiefer.
Take care, everybody.
Thank you.
I am excited today to have Kieffer
Rittenhouse on the podcast.
Kieffer is a 30-year commercialinsurance broker and partner at
Integrated Insurance Solutions,specializing in risk management
for small to mid-sizedbusinesses.
He focuses on protectingassets, solving problems, and
leveraging trusted underwriterrelationships to deliver smarter
(00:23):
insurance solutions.
Kiefer, I'm so glad you'rehere.
Thanks for being on the show.
Kieffer Rittenhouse (00:28):
Dr.
William, I am pumped as well.
I'm looking forward to it, andit's been on the calendar for a
while, so I'm really excited.
Intro (00:36):
Welcome to Catalytic Leadership, the podcast designed
to help leaders intentionallygrow and thrive.
Here is your host, author, andleadership and executive coach,
Dr.
William Addaway.
Dr. William Attaway (01:02):
How did you get started?
Kieffer Rittenhouse (01:04):
It's kind of funny.
I, you know, um growing growingup in Baltimore, um I I went to
a great high school and I gotinvolved with uh student council
leadership there, and I went toa great college and got
involved with uh studentgovernment there.
So I've been um leading andlearning and and you know
facilitating you know others andworking with other people and
(01:26):
uh for a long time.
And it's just been kind of umuh I wouldn't say natural for
me, but it's been you know ablessing for me that I've been
able to do it successfully for along period of time.
And professionally, I've um rana bunch of networking meetings
and networking associations andcreated some trade organizations
(01:47):
in the transportation businessand a lot of different various
you know um uh opportunitiesthroughout my career too.
So it's been pretty cool.
Dr. William Attaway (01:55):
So tell me a little bit about how you got
from where you started to nowbeing a partner at IIS.
Kieffer Rittenhouse (02:05):
A lot of hard work, a lot of
perseverance.
I mean, but that's um you knowthe insurance industry has
definitely changed a lot overthe last you know 30 years, and
it's um you know very digitalnow, so you have to pivot
quickly and you know learndifferent skills and to use
different tools that we used.
You know, it's kind of funnyback when my liberty back in my
(02:26):
Liberty Mutual days, we wereusing typewriters and filling
out applications by hand, andyou know, we got the Macs back
then, and then you know it wentdigital, and now we just take
pictures of things and you knowyou can insure that.
That's just crazy.
Not that I'm trying to datemyself or anything like that.
Dr. William Attaway (02:43):
My kids are you know, I'm I too.
I too remember the typewriterdays.
I I'm with you there.
Like as as you as you thinkabout that journey, like
obviously a lot has changedtechnologically, to be sure.
What are some of the thingsthat haven't?
Kieffer Rittenhouse (02:59):
Bottom line is you know, you we've always
had our own brand, you know,we've always created our own,
you know, network and our ownpeople to to um do business
with.
It's all about taking care ofthe client.
And you know that better thaneverybody because you have a lot
of them and and and they're indifferent spaces.
And and from a coachingstandpoint, from a development
standpoint, from a leadershipstandpoint, you gotta be able to
(03:21):
say at the end of the day, Idid the best I could for that
client.
And, you know, um I haverelationships that I've had for
25 years because of that.
And wow.
And that's yeah, I mean, it uhand I would have clients longer
if they didn't, you know, if thesecond generation or third
generation couldn't handle thebusiness and it didn't sell.
(03:42):
Um, so I'm blessed to havethose relationships, and and
that's because you you're theiradvocate, and that's the best,
that's the bottom line thing,you know, from an insurance
broker standpoint is I'mfighting for my client.
Dr. William Attaway (03:53):
So so let's talk about that for a minute.
How do you develop and nurturethose type of relationships that
go the distance like that?
Kieffer Rittenhouse (04:01):
You become part of the family, you become
part of the you know, theorganization.
You know, they lean in on youum when it comes to an insurance
situation or a contract thathas insurance language in it,
and they ask me to you knowconvert it into English for
them.
You know, um I have a reallygood friend who said, you know,
(04:21):
you you you speak insurancelanguage, English.
And um, you know, I convertthat all over to make it sense,
make make it s make sense of itfor you know a person that
doesn't know that um industryand know my industry as well.
So that that's been verysuccessful for me is just
breaking it down and and youknow, compartmentalizing it and
(04:41):
and making it simple for myclients to understand.
Dr. William Attaway (04:44):
That's a gift.
I think to take the complex andmake it simple, you know.
Kieffer Rittenhouse (04:48):
Yeah, yeah, totally.
And that's what we do.
That's what I do, and that'swhat my team does successfully.
Dr. William Attaway (04:55):
You know, we met as part of a a networking
group called Provisors.
And we have been, uh I thinkgifted with an opportunity to
interact and get to know peoplein a lot of different spaces,
but in one regional area.
Uh and that's something that Ihad not really spent a lot of
time on prior to provisors.
Uh, you know, my my client baseis is all over the world.
(05:17):
And so the the the key thingabout getting to know people
locally is really about thoserelationships.
Can you talk a little bit aboutthat and and how you are
intentional with buildingrelationships even in a local
geographical area?
Kieffer Rittenhouse (05:33):
It uh it's it's funny.
Um when I graduated fromcollege, you know, I I didn't
know what I wanted to do, but Iknew how to meet people and
introduce myself and beprofessional about it.
That's you know, stood the testof time with me.
I think if you look at myLinkedIn, you looked at my
digital profile, you'll see thatI have some pretty amazing
(05:55):
followers and a pretty goodnetwork of people.
And those people are hand, Imean, I just don't swipe yes to
everybody or connect witheverybody on that.
You know, you have to have arelationship, you have to have
done something, or had ameeting, or had a lunch, or had
some, you know, personalreflection or personal
connection to those peoplebefore I've added them to my
(06:16):
LinkedIn or you know, Facebook'seven more, you know, um uh
specific too.
So I think you know, it's it'sjust taking care of people, um,
giving them what they want, andyou know, listening to them and
being a friend and being there.
You know, it's I'm not justselling insurance.
You know, I'm an advocate.
I'm you know, I'm a part oftheir team.
(06:36):
I am someone a trusted advisor,really.
And that's that's is played,you know, is paid dividends for
me through my career, and I'mblessed for that.
I love that.
Dr. William Attaway (06:47):
That trusted advisor role, I think,
is particularly important in thein the business space.
You know, uh I'm sure like me,you are constantly inundated
with people wanting to sell yousomething, people wanting your
business, and it just, I mean,whether it's on social media
like LinkedIn, whether it's inemail, phone calls, I mean, the
spam calls never stop.
(07:08):
Uh, you know, thinking aboutthe the 30-year run that you've
had, you know, the the peoplewho are listening to this by and
large are business leaders orbusiness owners, a lot of small
business owners.
And so as they are thinkingabout commercial insurance, so
many of them are a lot like me,which is, man, that is not my
(07:29):
world.
I don't know, I don'tunderstand, I know I need some
stuff, but where do you even getstarted?
Like if you're talking topeople like that, where do you
begin?
Kieffer Rittenhouse (07:40):
Well, it's kind of funny because I think
most business owners think that,you know, I'm I'm working for
the man or you know, I'm not anentrepreneur, and I really am.
You know, it's my book ofbusiness, it's my 30 years of
legacy that I've built on myclients, and it I get paid every
year that I renew that piece ofbusiness.
And if I don't take care ofthat piece of business or
(08:02):
service that client in the rightway, then they can leave me
tomorrow and I'm you know downto zero from a commission
standpoint for that client.
So that's the that that's itwhere that's held the test of
time for me.
It's like if I don't perform,you know, please, you know, fire
me and you deserve better.
And that's you know, I've beenblessed and I've kept a lot of
(08:22):
these clients and I've grown mybook of business successfully.
And in the last couple years,it's been easy to do that
because you know the the the theinsurance marketplace has
changed so much that you knowthe agents are retiring, the um
the people aren't gettingcompensated the way I'm getting
compensated every year.
And you know, um I get paid forperformance basically, and
(08:44):
that's that's the way I want tobe forever, honestly.
I I remember going to StraightCommission, you know, in my 30s,
and the kids were little, andI'm like, man, how am I gonna do
this?
How am I gonna do this?
And it's just take care of theclients the way you've always
taken care of clients, and it'sthe the reward will be there at
the end of the day.
And I've been blessed.
I really have.
Dr. William Attaway (09:04):
I love that.
You know, with a with a runlike yours, there are a lot of
lessons along the way.
You know, in thatentrepreneurial journey, what
are some of the things thatstand out as lessons that you've
learned so far?
Kieffer Rittenhouse (09:18):
I'll tell you one of the things I've kind
of had an epiphany in the last,you know, three or four years.
I have a friend of mine, hername's Jackie Insinger.
She wrote a book called SparkBrilliance.
And um, I've always been a firmbeliever in the golden rule,
you know, treat other otherpeople how you want to be
treated.
And she kind of talks about theplatinum in our book and how to
apply that to businesses.
(09:39):
She's applying it to educationright now and a bunch of
different other um, you know,industries.
Asking the client how they wantto be treated or how they want
to be serviced has been one ofmy things that I've been really
focusing in on the last coupleof years.
And it's really, you know,people are like, wow, I've never
been asked that before from theinsurance broker.
You know, let's let's thinkabout that and you know, and
(10:01):
setting the parameters of howthey want to be treated through
the policy period and what theywant, what the services are
important to them.
And that's been a you know apretty cool um you know guiding
light, if you will, for me andmy clients.
I've been pretty successfulpicking up new clients.
Um, you know, traditionally umyou would have to fight for
those clients and bid it out,but I've been lucky enough to
(10:23):
get breakout record letters andthings like that because of my
approach and because I amdifferent.
And you know, I I mapped up mymy um my words.
I love that.
Dr. William Attaway (10:34):
I don't I don't think anybody gets through
the entrepreneurial journeywithout some challenges.
And you know, people might lookat you today and say, oh man,
he's so successful.
He doesn't really have anychallenges.
He doesn't really have anyproblems.
Can you can you think of a fewof those that you'd like to
share challenges that you've hadalong the way?
Kieffer Rittenhouse (10:53):
I tell you, I have one.
I have a challenge right now.
Um, you know, that I'm goingthrough.
It's an account that um Iworked on about four years ago.
It's a transportation account.
Um they've they've had a um acouple bad claims, reported some
claims late, and um, you know,we placed them, placed our
insurance coverage.
Our insurance company went from$300,000 to half a million
(11:16):
dollars, you know, overnight,and and that's a pretty shocking
number.
It's a pretty huge increase.
And it wasn't because of me, itwas because of the the system
and the their old broker and uha couple situations that were
out of their control.
We've worked with them over theyear, we've taken their claims
to zero, um, and they're stillgetting you know, be it be it
(11:37):
against the bush because of theindustry that they're in.
And you know, in one insurancecompany um wanted to exclude one
of their drivers, it's beenwith them for five years, and
you know, in the truckingbusiness, transportation
business, you can't drivers area hot commodity, you can't let
one go because of some badthings on the record.
And we dug deep, we're diggingdeeper, we're gonna find out
(11:58):
what those actual situations areand make sure that the
insurance company and my clientare defended properly and that
we can keep that driver, keepthat insurance in place for
them, and we don't have a lot ofyou know fruit to pick from out
of the you know insurancebarrel because it's it's pretty
dry on transportation and it'sit's been a challenge.
(12:19):
I was up till 9.30 last nightwith that client on the phone,
walking through some scenarios,asking the questions.
So this morning we could be onthe street with the the right
answers, talking to theunderwriter and getting the
numbers down and making surethey're in all, but it's it's
it's it's not as easy as it oncewas, but you know, we're still
in the fight and we love what wedo and we love being advocates
(12:41):
for our clients, and that's thebest thing I do.
It wakes me up every morning.
Let's what's let's go kind ofthing.
It's a motivating factor.
Trevor Burrus, Jr.
Dr. William Attaway (12:47):
You know, I've I've worked with a number
of insurance people over theyears, and I gotta say, I don't
uh I don't know that I would seeanybody who has that level of
passion uh for their clientswho's gonna be that advocate,
who's gonna be on the phone at9.30 at night.
Kieffer Rittenhouse (13:04):
Like, wow.
It's funny you bring up the30-year career, but I don't even
think about the 30 years.
I think about the next 30years, honestly, and how much
longer I'm gonna be in the game.
Everybody, you gotta beretiring.
So I'm like, no way.
I love this.
I love meeting newentrepreneurs and new um uh
leaders and learning how theirbusiness ticks and you know,
(13:24):
digging deeper into it so I canprotect them and you know, put
the right insurance, you know,force field around them and and
um take care of their familiesand their next generation of
leaders in their company.
And I just love what I do.
So um, God willing, and youknow, my body holds out and my
mind holds out, right?
I mean, that's what we that'sthe deep thing.
Um, you know, I can do it foranother, you know, 20 years.
(13:48):
My wife might be mad if Istayed 30.
So we'll see what happens.
Dr. William Attaway (13:51):
I love that.
You know, so often people talkabout retirement, and uh the the
context of that is, you know,that's so that I can do what I
want to do.
Well, what if you're alreadydoing what you want to do?
You know, what if you've beenable to curate a life as an
entrepreneur where you get to dowhat you want to do every day?
Kieffer Rittenhouse (14:10):
Yeah.
Dr. William Attaway (14:11):
Why would you stop?
Kieffer Rittenhouse (14:12):
That's so true.
I mean, there's a lot of peoplethat talk about that.
Uh it's if you love what you'redoing, and it's not work,
right?
So um it's passion.
So I I definitely share thatsentiment for sure.
That's it.
Dr. William Attaway (14:26):
Uh Keeper, you know, you you constantly
have to be learning and growing,not just in your field, but as
a leader of the team that youwork with and for your clients.
How do you stay on top of yourgame?
How do you level up with thenew leadership skills that your
clients and your team are goingto need you to have for the next
(14:46):
five, 10, 20 years?
Kieffer Rittenhouse (14:49):
I think, you know, stand up staying ahead
of the technology game isreally critical.
Well, if my daughter was here,she would say, Oh, you're such a
boomer, but I'm not a boomer,and I'm I'm fighting that,
right?
Um But you know, technology.
I just got a new phone, youknow, the phone can do a lot of
things for you.
It's got AI incorporated withit, and that's a big, you know,
(15:10):
advantage that we're taking,we're working on it within our
practice is to use that to besmarter and not work harder.
Um and I think that you'regonna really see that coming
into full play here in the nextyear, year and a half in our
industry.
And um taking advantage of thatand being on the right side of
that wave is gonna really becritical for our businesses and
(15:31):
our industry, you know, and uhwe're we're incorporating that
and we're embracing, you know,other ideas, right?
I mean, you know, we're inprovisors together and hearing
how other business people, youknow, work through their
challenges is great to be inthat forum to learn and to you
know be open-minded.
Um so that'll benefit me if Ican keep my big fat head focused
(15:53):
and open-minded.
Dr. William Attaway (15:57):
Well, and I think I think the the joy that
we have as as Gen Xers, youknow, is that we can we can look
at this and we can say, okay,uh, you know, I don't have to
stop learning.
I don't have to stop growing.
I love that you're leaning intoAI.
Uh so many small businessowners that I know are not, uh,
and they're just kind of hookclosing their eyes and hoping
it's gonna go away.
(16:18):
The Clue phone is ringing.
It's it's not going away.
It's only gonna become more andmore pervasive.
And learning how to leverage itfor the benefit of our clients,
for our business, not toreplace people.
I heard one uh guest on thepodcast not long ago said, you
know, AI is not gonna replacepeople.
People who know how to use AIare gonna replace people who
(16:41):
don't.
And I thought that was such apoignant statement and so, so
true in my experience so far.
And helping clients learn tostep into this and use these
tools is one of the joys of whatI get to do.
I love that you are doing that,that you're not allowing this
to pass you by.
Kieffer Rittenhouse (17:00):
Now I'm not saying I'm on the Excel train
with that.
You know, I'm definitelychugging down the track in a you
know, old steam engine, but youknow, we're we're learning it
and we're trying to be you knowas broad base as we can with the
learning process.
So the curve is you know stillto be determined.
Dr. William Attaway (17:17):
Aaron Powell And there's so much
that's unknown.
That that field I was justyesterday talking with a guy who
runs uh a company that does uhAI closures.
It's actually conversational AIthat will actually set
appointments, book appointments,and it's phenomenal.
You know, so often people don'teven know they're talking to
the AI.
And he's deploying this uh inso many different businesses
(17:39):
right now.
And as we were talking aboutthis, he I said, so so if I
could, if I could solve onething right now for you, what
would you want me to solve?
He said, let me know where AIis going in the next six months.
He said it changes every week.
And and I think that makes thelearning curve for the rest of
us who are not developers, whowere not in that particular tech
world, uh it makes it a lotharder for us, you know, but
(18:03):
we're not gonna stop.
We're gonna keep pressing on.
Kieffer Rittenhouse (18:06):
Think how many thousands of dollars I
paid, you know, to be to learnhow to be a closer throughout my
career and you know, theseminars and all those tapes
that we used to listen to backin the day.
And you know, you got a youknow, AI function that can close
a deal for you, which isincredibly insane, but I love
it.
Isn't it?
Yeah.
Dr. William Attaway (18:26):
What if what if the AI was qualifying
your leads?
You know, what if the AI issetting appointments for you to
talk to?
And that's what they're doing.
And I'm like, that's soamazing.
What a what a tool that is.
Yeah.
Kieffer Rittenhouse (18:39):
I mean, that's absolutely amazing.
Yeah.
Dr. William Attaway (18:43):
And we're at the front end.
You know?
Kieffer Rittenhouse (18:45):
We are.
Dr. William Attaway (18:46):
And I think I think one of the gifts that
that you and I have is thatwe're gonna continue learning
and we're gonna lean into this.
And we may not be on the theaccelerant.
I like that.
We may not be on the accelerantat the very front end of the
line, but we're not gonna getleft behind because we're gonna
lean in.
Kieffer Rittenhouse (19:03):
Yeah, we will for sure.
And you know, it's it's it'sjust it's just amazing that you
know um the technology is in ourfavor, and we just need to
embrace it.
And you know, it's it's toughbeing that, you know, that first
person to jump in, right?
Um, you know, to make sure thepool pool water is the right
temperature.
But once you're in, it's alwaysa delight.
And um, you know, uh I'm verycautious on some of those
(19:27):
closing docs.
Because I like I like beingthat person myself, but you
know, from a bandwidthstandpoint, you're gonna have to
delegate certain things, and ifyou feel comfortable, that's a
great way to um you know getleads and you know prosper.
So that's awesome.
Absolutely.
Dr. William Attaway (19:43):
Uh Kiefer, if if you were able right now to
go back and talk to 25-year-oldKiefer, knowing what you know
now, what would you love to goback and tell yourself?
Kieffer Rittenhouse (19:57):
Yeah, it's I I I talk about the crystal
ball thing all the time.
If you had a crystal ball withyour clients, you could see into
the future what's going tohappen, whether you need this
insurance or not.
Um, but going back, I would sayum, you know, you're on the
right path, you know, becausethat's one of those things that
without mentors and things likethat.
And growing up, you know, Ididn't really have a lot of
(20:18):
those people patting me on theshoulder and saying, Hey, good
job.
Um, you're on the right path,just keep working harder, keep
being diligent and keep doingthe things that that you know
make you money.
Um, and um and taking care ofyour clients and client
advocacy, if you you're ifyou're good at that, you're
gonna always make money andyou're always gonna have your
pockets full.
(20:38):
And I'm I've been blessed tosay that.
And you know, um, I think I wasI mean, I've been a great dad,
I've been a great husband.
Um, you know, I could do someof those things maybe a little
bit better and and reach deeperinto my pockets and and spend
more time in those those realms.
Um but from a professionalstandpoint, um, you know, maybe
um get that CPCU or maybe workharder when you know school was
(21:01):
easier, um, and and and getdesignations behind my name to
add credibility to what I bringto the table.
Um, you know, um, you know, Dr.
William Attaway is a lot coolerthan you know, CK for
Rittenhouse, you know, andhaving those initial things, I
think, really matter um theolder you get.
(21:21):
Um and at 35, I don't thinkanybody pays attention to that.
But my age now, if I had CPCUafter my name, which is um, you
know, a pretty high designationin our industry, that would be,
you know, you know, telling forsure.
Hmm.
That's a good word.
Dr. William Attaway (21:38):
So thinking about your your learning
journey, is there a book thatstands out that has made a big
difference for you that youwould recommend to the leaders
who are listening?
Kieffer Rittenhouse (21:47):
I would definitely recommend Jackie
Insinger's book.
Um, you know, that's probablythe Spark Brilliance.
Um I think it's it's a quickread.
Um you can get it on Audible.
She's she reads it to you,which is pretty cool.
Um, and there's a lot of energywith that.
And um this is eye-opening forme.
Um, I don't really I listenmore than I read.
Um so um, you know, um I'm abig David Goggins fine guy.
(22:13):
He's crazy and out of whack,but I love his his his realism
and um factual, you know, no BSkind of stuff.
But um, you know, I I I thinkthat's a great book to read for
anybody.
And um Jackie's veryinsightful, very smart, and um
she she um getting into herstory is pretty cool.
So I think that's a great book.
(22:34):
Um probably a little dated now.
It's good.
Dr. William Attaway (22:37):
Well, they're called classics for a
reason.
Kieffer Rittenhouse (22:39):
Yeah.
Dr. William Attaway (22:40):
So so so often the the insight and the
wisdom is timeless.
So and learning how tocontextualize that, I think, is
is a big deal.
Kieffer Rittenhouse (22:48):
Yeah, it really resonated with me.
Uh, because I I was always afirm believer in a golden rule
growing up, and you know,hearing the platinum rule was
kind of a wow, never thought Imean never would think of that.
So it's great.
That's a great concept.
Yeah.
Dr. William Attaway (23:04):
You know, Kiefer, I I know you know you
are continuing to grow yourbusiness and continuing to serve
your clients at a very highlevel.
But that doesn't mean thatyou're immune to problems and
challenges.
You've already shared one ofthose today.
If if I had the ability to snapmy fingers and solve one
problem for you today in yourbusiness, what would you want
(23:26):
that problem to be?
Kieffer Rittenhouse (23:27):
You know, I think it's I think it's the
people problem, right?
Like, you know, taking care ofmy team, making sure my team's
not overworked, um, managingthat piece and making sure
they're happy and that notoverbearing and that they're
getting everything that theyneed out of their job.
I think that that's somethingthat we jam so hard.
(23:48):
We're going so quick down thehighway that we forget the
people that got us to where weare.
And making sure making surethey're happy and making sure
they're fulfilled as much asthey're fulfilling me from a
business standpoint, I thinkit's really critical.
And, you know, growing thatteam with the right people, I
think is is mission critical tome.
(24:09):
And you know, we definitelyhave some space to add people
and picking those right peoplethat don't, you know, really
kind of upset the Apple card or,you know, cause drama would be
the area that I think I wouldlove you to snap your fingers
and and and fix that for me.
Dr. William Attaway (24:28):
As soon as I have that ability, man.
I'm gonna call you.
I'm on this podcast.
That's right.
I think I think people are themessiest part of running any
organization, you know, anybusiness.
I think that we we would likeas leaders for everybody to be
led the same, for everybody torespond the same, to just have a
(24:51):
cookie-cutter approach, onesize fits all.
Uh, but that's not how peopleare.
And we have to lead themaccording to how they are.
Yeah.
Right.
Kieffer Rittenhouse (25:03):
Yeah.
Dr. William Attaway (25:03):
That sure looks good.
Kieffer Rittenhouse (25:05):
It used to be easier to do.
Dr. William Attaway (25:07):
I'm so grateful to you for sharing
today so much of the insight andthe wisdom you've gained along
the way.
Uh, I know our listeners aregoing to want to stay connected
to you and learn more about whatyou can do for them in the
commercial insurance space.
What's the best way for folksto connect with you?
Kieffer Rittenhouse (25:23):
Uh connect with me via email or my cell
phone.
Um my email, I think, is Iadded it somewhere in in the
chat room, but it's, you know,kefer written house at
Krittenhouse atintegrated-usa.com.
And um I'd be more than happyto take the phone call, take
their email or respond to themand and and and and catch up
(25:44):
with them or me and my cellphone too.
You can forward that to them aswell if you would like.
Dr. William Attaway (25:49):
Perfect.
We'll have the uh we'll havethose in the show notes.
Kieffer Rittenhouse (25:52):
Great.
Awesome.
Thank you.
Dr. William Attaway (25:54):
Kiefer, thanks so much for your time
today and your generosity.
Kieffer Rittenhouse (25:58):
Thank you.
I think you're an amazingperson.
I really love spending timewith you, uh, Dr.
William Mattaway.
And anytime you uh need afavor, I'm here to help you.
Thank you.
Well, right back at you, man.
Thanks, Kiefer.
Take care, everybody.
Thank you.
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