Central to NWA: A UCA Podcast

A career can look like a zigzag until you hear the why. Jennifer Martinez Belt went from an Arkansas newsroom dream to Capitol Hill and the White House, then back home to build stronger communities through nonprofit fundraising and philanthropy. Now, as Chief Philanthropy Officer at the Scott Family Amazeum in Bentonville, she’s helping shape what childhood learning and family access can look like in a fast-growing Northwest Arkans...

What if the places we love aren’t accidents, but the result of clear choices about streets, water, parks, and where capital flows? We sit down with Wes Craiglow, executive director of ULI Northwest Arkansas and UCA alum, to unpack how our built environment silently shapes daily life: where we live, how we move, what we can afford, and the bonds we form with neighbors. Wes draws on his years as a Conway city planner and a 25-year Ar...

A double alum with a double take on impact. We’re joined by Alexa Williams, president of Celebrate Arkansas, to explore how a regional magazine became a precision PR platform that connects businesses, nonprofits, and culture across Northwest Arkansas, without losing the soul of print. Alexa’s path runs from HR to tech to graphic design, then into entrepreneurship with Glass Ivy, and ultimately into leading a brand known for standou...

What does it take to build a medical school that puts humanity back at the center of care? We sit down with Dr. Sharmila Makhija, founding dean and CEO of the Alice L. Walton School of Medicine, to explore how a bold vision in Bentonville is reshaping medical education and strengthening healthcare across Arkansas and the Heartland. 

Dr. Makhija shares how her Southern roots and family of educators shaped a mission rooted i...

What happens when “lead the way” becomes a life strategy? We sit down with Colonel Lionel Riley, Arkansas Air National Guard mission support group commander, CHRO at Riceland Foods, and Bentonville small business owner, to explore how discipline, trust, and preparation scale across an entire career. From his first sense of belonging at UCA to driving a Bradley at 18, Riley shares the moments that forged confidence and the lessons t...

A single thank-you call can change a career. That’s where Corey Hufty first felt the spark that would guide her from UCA grad to executive director of philanthropy for Arkansas Children’s in Northwest Arkansas, translating generosity into real outcomes for kids and families.

We walk through Corey’s path with open notes: the professors who widened her world, the sorority project that introduced her to service, and the hospi...

Growth doesn’t wait for perfect plans, and neither should we. In this conversation with Pea Ridge Mayor Nathan See, we dig into the nuts and bolts of turning a fast-growing town into a resilient, welcoming city, without losing the neighborly spirit that drew people there in the first place. From his years in the street department to the mayor’s office, Nathan brings a builder’s mindset and a clear lesson from UCA’s Community Develo...

A shy kid from the Arkansas Delta walks onto the UCA campus and, years later, is steering freight to Hawaii and Alaska during port strikes, building partnerships that keep shelves stocked, and advising small businesses through global turbulence. That’s the arc of Kevin Parkerson—UCA alum, J.B. Hunt and Walmart veteran, and founder of KP Global Logistics Consulting—and it’s packed with lessons for anyone working in a fast-changing s...

What happens when a public university decides to act like a nimble problem-solver for its region? We sat down with UCA President Houston Davis to unpack how a 10,000-student campus can feel personal, deliver strong outcomes, and show up where Arkansas is growing the fastest. From daybreak planning sessions to late-night grading, Davis explains why he still teaches every term and how that keeps policy grounded in real student needs....

What turns a busy downtown into a true community? We sit down with Aaron Nolan, UCA alum, veteran broadcaster, and now communications director at Downtown Bentonville Inc., to unpack the playbook behind block parties, farmers markets, and a holiday season that lights up the square for thousands. From the outside, it looks effortless. Behind the scenes, it’s a masterclass in planning, partnerships, and storytelling.

Aaron t...