December 3, 2024 • 22 mins
In this episode, we’re diving into a strategy that sounds simple but is actually incredibly powerful—a six-step roadmap for turning your personal dreams into a real business. And no, I’m not talking about “quick fixes” or hoping for some magical viral moment. This is about real, sustainable growth built around sharing your journey. Authenticity? Yes. Community? Absolutely. But forget the pressure to go viral overnight. This is about the long haul, building trust, and creating something that actually matters.
We’ll start with defining a goal that’s doable—not some grandiose dream of becoming a millionaire tomorrow (though, hey, that'd be nice). And then there’s vulnerability—trust me, this is harder than it sounds, but it works like a charm. After that? We talk about picking the right platforms where your voice can actually get heard, because, well, there are a million places to share stuff, but you don’t need to be everywhere.
I’ll also walk you through how to build a following that actually cares—because, let’s face it, followers don’t mean much unless they’re loyal and ready to support you. And here’s where it gets fun—revenue. We’ll explore ways to build diverse income streams that feel right—ebooks, sponsorships, online courses—whatever fits with your vibe. No “get rich quick” schemes, just solid, trustworthy business.
And honestly, staying flexible? That's the part I struggle with the most. Platforms change. Audiences change. You’ll need to keep adapting (sometimes it feels like I’m learning a new language every few months). But, hey, that’s part of the deal.
At the heart of it all? A mindset shift. It’s not about perfection—trust me, I’m still learning as I go—it’s about progress. Every little step. Every tiny win. That’s where the magic happens.
So, if you're tired of waiting for that "perfect moment" or trying to figure out if your idea is worthy enough, well, this is your sign. Start now. Tune in, and let’s get this dream of yours out there into the world. And—oh!—if you found this helpful, share it with someone who’s still stuck in the “dreaming” phase. Let’s make it happen, together.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back everyone.
(00:01):
We're diving into something a little different today.
It's all about turning dreams, you know,
those things that really get you fired up
into an actual business.
Yeah, dreams into dollars.
Exactly.
We're looking at this podcast episode
all about this thing they call dream sharing.
Sounds a bit woo-woo at first.
Yeah, I know, but stick with us here.
(00:21):
It's not about interpreting dreams
or anything like that.
It's more about taking those things you're passionate about,
the things that keep you up at night
and turning them into, well, a way to make a living.
Exactly.
And what I really liked about this episode
was that the speaker, they're super relatable.
Oh yeah, definitely.
Like they talk about being stuck in this dead-end job,
(00:42):
delivering pizzas actually.
Wow.
Yeah, and just feeling that, you know,
that yearning for something more.
That's something I think a lot of us can relate to, right?
Totally.
Like that feeling of wanting to break free and do something,
something that really lights you up inside.
But then comes the big question, right?
How?
Exactly.
And that's where this deep dive gets really interesting.
The source, they really tackle the how head-on.
(01:04):
They have this practical step-by-step approach.
And they start by addressing the biggest hurdle
most of us face.
Which is?
Overwhelm.
It's so easy to get bogged down by those massive,
you know, change-the-world kind of dreams.
Oh, absolutely.
So instead, they suggest something much simpler.
Start small.
Okay, so let's break that down a bit.
What does starting small actually look like in practice?
(01:26):
Well, the source gives this example of aiming to make
an extra $1,000 a month online.
A very specific and maybe even modest goal.
Why do you think they chose that number?
It's all about psychology, really.
When we set these huge, ambitious goals for ourselves,
it's easy to get, well, paralyzed.
By the sheer scale of it all, right?
Exactly.
(01:47):
But a smaller goal, like making an extra $1,000 a month,
that feels doable.
It feels attainable.
I can see that.
And that sense of attainability,
that's key to building momentum.
So you're saying by achieving these smaller goals,
we kind of build up that confidence,
that motivation to keep pushing forward.
Absolutely.
Each small win, it's like a little boost, you know?
(02:07):
It reinforces that belief that,
hey, we can actually achieve our dreams.
I like that.
It's like a positive feedback loop.
Yeah, exactly.
It's like training for a marathon.
You wouldn't just start by trying to run 26 miles on day one.
Oh, no.
You'd build up gradually,
increasing your mileage over time.
It's the same principle here.
That makes total sense.
So how do we actually go about setting
(02:28):
these smaller, more achievable goals?
Well, the source, they have this three-step process.
First, they emphasize being super specific about your dream.
Okay, so not just like, I want to be a writer.
Right, it's more about defining what kind of writing
you want to do, who your audience is,
what success actually looks like for you.
(02:48):
So instead of a vague idea,
we need a really concrete vision.
Exactly.
And the second step is, this might sound simple,
but write it down.
Write it down, huh?
Yeah.
There's something powerful
about actually putting your dream into words.
It makes it tangible, real.
I can see that.
It's like you're making a commitment,
holding yourself accountable.
Yeah, that's a good way to put it.
And then the final step,
(03:09):
the source calls it breaking it down into daily actions.
So this is where we go from dreaming to doing.
Exactly.
Ask yourself, what can I do today?
Even just one small thing that moves me closer to my goal.
Researching different platforms,
writing a blog post,
connecting with someone in your field.
Yeah, anything.
The key is that consistency, that daily effort.
(03:31):
You know, it's like that old saying,
Rome wasn't built in a day, right?
It's those consistent actions
that really add up over time.
Totally.
And you know what?
That actually brings us to another really fascinating
point the source makes.
And it might sound a bit counterintuitive.
Oh, yeah, I'm intrigued.
It's all about the power of vulnerability.
Vulnerability.
Yeah.
(03:51):
In business.
Yeah.
They actually share this hilarious story
about accidentally deleting their entire website
right before a big launch.
Wait, what?
They deleted their whole website.
Yeah, like completely wiped it clean.
That sounds like a nightmare.
It was.
But here's the surprising part.
People loved it.
Instead of hiding the mistake, they shared it openly.
And it actually resonated with their audience
(04:12):
in a powerful way.
Why do you think that is?
It seems kind of counterintuitive
to celebrate mistakes, right?
It all comes down to psychology, really.
When we let our guard down,
when we share our struggles and imperfections,
it makes us more relatable, more human.
So it's about breaking down those walls of perfection
that we often feel pressured to uphold.
Exactly.
(04:33):
Think about it.
When someone shares a story about a time they messed up,
doesn't it make you feel a little better
about your own imperfections?
Totally.
It's like it gives us permission to be ourselves,
flaws and all.
And that's a really powerful message,
especially online,
where everything seems so polished and perfect.
Right.
What does that mean for you, the listener?
Don't be afraid to be real, to show your human side.
(04:55):
Embrace those imperfections,
because that's where the magic happens.
I love that.
So we've talked about starting small
and embracing vulnerability.
Now let's talk about the platforms themselves.
The source mentions Instagram and YouTube.
Are those the be all and all?
That's a great question.
And the source is actually pretty clear
that there's no one size fits all answer.
(05:16):
Of course.
It really depends on your strengths,
your target audience,
the kind of content you enjoy creating.
So how do we know which platform is the right fit for us?
Well, they advocate for what they call
a mad scientist approach.
A mad scientist.
Okay, tell me more.
It's all about experimentation.
Try different platforms, test different formats,
see what resonates with your audience.
(05:37):
Don't be afraid to get creative and try new things.
So it's like embracing that spirit of curiosity
and exploration.
Exactly.
The key is to find a platform that feels authentic to you,
a place where you can be yourself
and connect with people who vibe with your message.
I like that.
Finding your tribe, as they say.
Exactly.
So we've got a clear goal.
(05:58):
We're embracing vulnerability
and we're experimenting with different platforms.
What's next on our journey to turning dreams into a business?
Well, I think once you've got some content out there
and you're starting to connect with people online,
there's this whole other piece of the puzzle.
And that's-
There's a little community.
Ah, yes.
Community, that buzzword we hear everywhere
these days.
(06:19):
But what does it actually mean
in the context of building a business?
That's a great question.
It seems like it goes beyond just having an audience,
those people who passively consume your content.
You got it.
A community, it's about fostering those genuine connections,
the kind built on trust, shared values,
meaningful interactions.
So it's about creating a space
(06:39):
where people feel like they belong.
Exactly.
A place where they can connect,
not just with you, but with each other.
It's about going beyond just liking a post
or watching a video.
It's about real conversations, responding to comments,
really engaging.
I can see how that would create a much more loyal
and engaged following.
Absolutely.
And the source, they actually emphasize the power
(07:00):
of email lists for this.
Email lists.
I thought those were a thing of the past.
No, they're still super relevant.
Email lets you communicate directly with your audience
without relying on those pesky algorithms
or platform changes.
That's a good point.
It gives you more control, right?
Exactly.
And they also talk about creating a sense of belonging,
making people feel seen and heard,
giving them a platform to share their own experiences
(07:22):
and connect with others who get them.
It's like creating a space where people feel
like they're part of something bigger than themselves.
Exactly.
And that sense of belonging, it's incredibly powerful.
It creates loyalty, encourages engagement,
and ultimately helps you build a thriving community
around your dream.
Okay, so we've covered a lot of ground.
Starting small, embracing vulnerability,
(07:43):
experimenting with platforms,
building a strong community.
But I think there's one big question
that's probably on everyone's mind.
And that is?
How do we actually make money from all of this?
How do we turn our passion into profit?
That's the million dollar question, right?
And it's something the source addresses head on
in a very authentic and approachable way, I might add.
(08:04):
Okay, I'm all ears.
Tell me more about their approach.
Well, they recommend starting with a low priced ebook.
A low priced ebook, why start there?
It's all about psychology again.
A low priced ebook, it feels attainable
for a wider audience.
It's a way to introduce people to your work,
build trust, demonstrate your value
without a huge financial commitment.
(08:27):
Just kind of like dipping your toes in the water.
Exactly.
And once you've established yourself with an ebook,
you can explore other monetization strategies
like sponsorships or online courses.
Okay, I can see that progression.
But there's a really important caveat here.
The source is very clear about staying true
to your values and only partnering with brands
or creating products that you genuinely believe in.
(08:47):
That's such an important point.
It's about maintaining that authenticity
we talked about earlier, right?
Walking the walk.
Exactly, your audience can spot a phony a mile away,
so it's crucial to be genuine in everything you do.
If you're not excited about a product or a brand,
your audience won't be either.
That makes sense.
So we've got ebooks, sponsorships, courses.
(09:08):
Is that the full spectrum
or are there other ways to monetize your passion?
Oh, there are tons of options out there.
The source really encourages experimentation
and finding what works best for you and your audience.
So no one right answer.
Nope.
The key takeaway is that monetization shouldn't feel
like a dirty word.
It's about creating valuable products and services
(09:29):
that solve problems for your audience,
while also allowing you to sustain your dream,
to keep doing what you love.
I love that reframing.
It's about aligning your passion
with a sustainable business model.
But even with the best monetization strategy in place,
things can change quickly in the online world, right?
Oh, absolutely.
The internet is constantly evolving,
trends come and go, algorithms shift.
(09:51):
That's why the source really emphasizes adaptability.
Oh, interesting. Tell me more about that.
Well, they tell this great story
about how a casual comment from a listener
actually sparked their next big product idea.
It just shows you how important it is
to stay open to feedback, be willing to pivot,
you know, adjust your course.
So it's not just about having a plan,
but about being able to roll with the punches.
(10:12):
Exactly.
They call it riding the wave,
being responsive to the ever-changing landscape
of the internet.
I like that.
So how do we become better wave writers?
How do we make sure we're not just clinging
to our original plan when things started to shift around us?
That's a great question.
And something we'll explore in more detail
in the next part of our deep dive.
But for now, I'll leave you with this thought.
(10:33):
Hit me with it.
What's one tiny step, no matter how small,
that you can take today to move closer to your dream?
Something you can do right now
to turn that dream into a reality.
I love that challenge.
It could be writing down your dream,
researching a platform, brainstorming ideas, anything.
The important thing is to take that first step.
Exactly.
Because every step, no matter how small,
(10:54):
it's a step in the right direction.
That's such a great note to end on.
We'll be back soon to explore more strategies
for staying adaptable and turning those dreams
into a thriving business.
Okay, so picking up where we left off,
we've been talking about building a business
around your passions, but how do we make sure
our dream business can weather any storm?
(11:15):
Right, because the online world
is constantly changing, right?
It's super unpredictable.
What was hot yesterday is old news today.
Totally, so how do we make sure we're not left behind,
stuck in the internet dust?
Exactly, I think that's where this idea
adaptability comes in, right?
Being able to roll with the punches.
Yeah, the source actually told this great story
(11:36):
about how a simple comment from a listener
ended up sparking a whole new product idea.
Whoa.
Yeah, it's pretty cool.
It shows that sometimes those golden nuggets of inspiration,
they can come from the most unexpected places.
So it's not just about having a set plan
and sticking to it, no matter what.
Right, it's more about being open to new possibilities,
feedback, even constructive criticism.
(11:59):
So how do we get better at this whole adaptability thing?
Like how do we make sure we're not just clinging
to our original plan when the world around us is changing?
Well, first things first, you gotta cultivate
what they call a growth mindset.
A growth mindset.
Yeah, it's all about seeing challenges,
like as opportunities for growth.
So instead of getting discouraged when things get tough,
we should embrace those moments.
(12:21):
Exactly, don't be afraid to experiment, try new things,
get a little bit uncomfortable even.
So step outside that comfort zone a bit.
Totally, the source actually suggests,
setting aside some time each week,
specifically to explore new trends, tools, platforms.
That's a good idea, like make it part of your routine.
(12:42):
Yeah, exactly.
It could be as simple as reading a blog post,
watching a tutorial, just staying curious.
Being unhelpful things.
Right, and another super important aspect of adaptability,
it's all about analyzing feedback.
Okay, so like paying attention to what your audience is saying.
Yep, what are they responding to?
What are they asking for?
What are they like totally not into?
(13:02):
So it's a two-way street, right?
It's not just about putting out content,
but also like actively listening to your community.
On 100%.
The source really emphasizes that like,
every comment, every email, every message,
it's a valuable piece of data.
It's like you're running a giant experiment.
Kinda, yeah.
You're constantly tweaking things,
refining your approach based on the feedback you're getting.
(13:24):
Using that data to get closer to your goals.
Exactly, and the source argues that this ability
to adapt, to learn from your mistakes,
it's what separates the dreamers from the doers.
The people who actually make it out.
Right, it's about embracing the journey,
acknowledging that there will be bumps along the way,
but seeing those bumps as like opportunities for growth.
(13:46):
So true.
Speaking of growth,
I wanna circle back to this idea of monetization
for a second.
Okay, yeah.
We talked about eBooks, sponsorships, courses,
but is there like a secret formula
for choosing the right approach?
Well, the source stresses that the most important thing
is to like choose a model that feels authentic to you,
aligns with your values.
It has to feel right, you know?
(14:07):
Not just something you're doing
because it's trendy or everyone else is doing it.
Exactly, and they actually give this really cool tip.
I'm all ears.
Think about the products or services
that you wish existed when you were first starting out.
Oh, that's interesting.
Yeah, like what would have made your journey easier,
more enjoyable, more fulfilling, what were you missing?
I love that.
(14:28):
It's like turning your own challenges
into solutions for others.
Totally, and it often leads to way more creative
and fulfilling business ideas
because you're tapping into like a genuine need
that you've personally experienced.
It's gotta come from real place, right?
Absolutely, so yeah, it's all about finding
that sweet spot where your passion, your skills,
and the needs of your audience, they all intersect.
(14:48):
Now, what about those of us who, you know,
don't feel like we have any groundbreaking ideas
or like unique skills to offer?
What if we're just, well, ordinary?
That's such a common feeling,
but the source actually addresses that directly.
They're adamant that everyone has something valuable to share.
It's just about finding it.
(15:08):
So it's not about being like the world's leading expert
on something.
Nope, it's more about tapping into your unique perspective,
your experiences, even your struggles,
and using those to connect with people
who might be going through similar things.
It's about being relatable, right?
Exactly, and sometimes like those seemingly ordinary
experiences, those are the ones that resonate the most
(15:29):
with people.
Because they're real, they're authentic.
Yeah, exactly.
So, you know, don't underestimate the power
of your own story.
I love that.
Now, I know we've talked a lot about the mindset,
the strategies, the creative side of things,
but what about the practical stuff?
Like setting up a website, managing finances,
all those nitty gritty details.
Oh yeah, the stuff that can feel kind of overwhelming,
(15:51):
especially if you're not like a business whiz.
Exactly.
Did the source have any advice on that front?
They did.
They actually emphasized the importance
of treating your dream like a real business from the get-go.
So that means things like creating a budget,
tracking expenses, setting up systems for managing your time
and resources.
Exactly.
(16:11):
And it doesn't have to be complicated.
There are tons of tools and resources out there
to help you streamline all that stuff.
That's good to know.
It's about finding the right system.
So you can focus on the stuff you're actually
passionate about.
Right.
And the source also stressed the importance
of building a support network.
Reminding your people.
Right.
Yep.
Surround yourself with people who believe in your dream,
(16:32):
who can offer encouragement, guidance, and even
practical help when you need it.
That's so important.
Because it can get lonely when you're
working on your own, grinding away.
Totally.
Having that support system can make all the difference.
And you know what?
As we wrap up this part of our deep dive,
I think it's important to acknowledge
(16:52):
that this is all a process.
It's a journey.
Right.
Exactly.
There will be ups and downs, moments of doubt,
moments of pure excitement.
A whole roller coaster ride.
Totally.
And the most important thing is to just keep moving forward
one step at a time.
That's a great reminder.
Don't get bogged down by the big picture.
Just focus on taking those small steps,
celebrating the wins along the way.
(17:13):
Exactly.
And remember, you don't have to do everything perfectly
from the start.
It's all about learning, adapting, growing.
Embracing the messiness of it.
Yeah.
Yeah, exactly.
So as we move into the final part of our deep dive,
I want to leave you with this thought.
What's one thing, no matter how small,
that you can do today to nurture your dream?
(17:35):
What action can you take right now
to make it a little bit more real?
Love that.
It could be anything.
Writing down your goals, brainstorming ideas,
researching a new platform, anything.
Exactly.
The key is to take that first step.
Because every step, no matter how tiny,
it's a step in the right direction.
That's such a powerful reminder.
We'll be back soon to explore more strategies
(17:56):
for turning those dreams into a thriving business.
So stick around.
Yeah.
It's pretty amazing how much goes into building a business,
especially one that's centered around your passion.
Yeah, it's definitely more than just like, oh,
I have a dream now.
I'm making money.
So much more.
We've talked about the mindset, the strategies,
the platforms, even the midi gritty details.
But at the end of the day, it all boils down
(18:17):
to taking action, right?
Actually doing the thing.
But sometimes knowing where to start,
or even what to do next, it can feel a bit overwhelming.
Totally, like analysis paralysis.
Exactly.
So what happens when we hit those moments, those moments
where we're feeling stuck, unsure of how to move forward?
(18:38):
What does the source say about that?
Well, they have this really interesting take on it.
And it might sound a little counterintuitive.
OK, lay down me.
They actually encourage people to embrace
those feelings of uncertainty.
Embrace the uncertainty.
Yeah.
They argue that those stuck moments,
they're often a sign that you're
on the verge of a breakthrough.
So instead of seeing it as a roadblock,
we should look at it as like a stepping stone.
(19:01):
Exactly.
Use those moments to reflect, reevaluate, maybe even
push yourself outside of your comfort zone a bit.
It's like that saying, feel the fear and do it anyway.
Right.
Sometimes those moments of discomfort,
they lead to the most creative solutions,
the biggest breakthroughs.
I can definitely see that.
So it's about trusting the process,
even when it feels messy or uncertain.
(19:23):
Absolutely.
And another thing they talk about
is celebrating those small victories along the way.
Oh, yes.
Those little wins.
It's so easy to get caught up in the big picture at the end
goal and forget to acknowledge all the progress we're making.
Especially when it feels like you're moving at a snail's pace.
Right.
But those small wins, no matter how tiny they seem,
(19:43):
they can give you that boost of motivation,
that sense of accomplishment that keeps you going.
It's like fuel for the journey.
Exactly.
So did they have any practical tips
for actually celebrating those small wins?
Yeah, I'd love to hear some ideas.
Well, they suggested keeping a victory log.
A victory log.
Yeah, like a journal or a notebook
where you write down all your accomplishments
(20:03):
no matter how big or small.
So you can look back and see how far you've come.
Exactly.
It's a great reminder of your progress, especially
when you're feeling discouraged.
I love that idea.
It's like creating a tangible record of your journey.
And they also suggested rewarding yourself
for reaching milestones.
Oh, that's fun.
Yeah.
It could be something simple, like taking a break
to do something you enjoy, treating yourself to a nice meal,
(20:26):
whatever feels celebratory.
I like that.
It's about acknowledging your efforts
and giving yourself some credit.
Exactly.
It makes the journey more enjoyable,
and it reinforces that positive cycle of effort and reward.
Wow, this has been such an insightful deep dive.
We've covered so much.
Yeah.
Starting small, embracing vulnerability,
finding the right platforms, building community,
(20:48):
monetizing authentically, staying adaptable.
But that's a lot.
It is.
But I feel like we've really broken down
the key elements of what it takes to turn a dream
into a real thriving business.
And I think if there's one thing I hope listeners take away
from this whole conversation, it's
that it's OK to not have all the answers right away.
It's about embracing the journey, right?
(21:09):
Right.
The ups, the downs, the unknowns.
Exactly.
Trust the process.
Have the courage to take action, even when things
feel uncertain.
That's what it's all about.
So well said.
It's that entrepreneurial spirit, that willingness
to experiment, to learn, to adapt.
And remember, every journey is unique.
There's no right or wrong way to do this.
(21:31):
It's about finding what works for you,
aligning it with your values, and sharing
your authentic self with the world.
I love that.
This has been such an inspiring conversation.
I feel like I'm ready to go out and conquer the world.
Thank you so much for sharing your wisdom with us.
My pleasure.
And remember, every dream has the power
to create something amazing, something meaningful.
So go out there, share your passion,
(21:52):
and see what you can achieve.
And that wraps up this episode of The Deep Dive.
We hope you found it insightful, inspiring,
and maybe even a little bit empowering.
And go out there and turn those dreams into reality.
Welcome back everyone.
(00:01):
We're diving into something a little different today.
It's all about turning dreams, you know,
those things that really get you fired up
into an actual business.
Yeah, dreams into dollars.
Exactly.
We're looking at this podcast episode
all about this thing they call dream sharing.
Sounds a bit woo-woo at first.
Yeah, I know, but stick with us here.
(00:21):
It's not about interpreting dreams
or anything like that.
It's more about taking those things you're passionate about,
the things that keep you up at night
and turning them into, well, a way to make a living.
Exactly.
And what I really liked about this episode
was that the speaker, they're super relatable.
Oh yeah, definitely.
Like they talk about being stuck in this dead-end job,
(00:42):
delivering pizzas actually.
Wow.
Yeah, and just feeling that, you know,
that yearning for something more.
That's something I think a lot of us can relate to, right?
Totally.
Like that feeling of wanting to break free and do something,
something that really lights you up inside.
But then comes the big question, right?
How?
Exactly.
And that's where this deep dive gets really interesting.
The source, they really tackle the how head-on.
(01:04):
They have this practical step-by-step approach.
And they start by addressing the biggest hurdle
most of us face.
Which is?
Overwhelm.
It's so easy to get bogged down by those massive,
you know, change-the-world kind of dreams.
Oh, absolutely.
So instead, they suggest something much simpler.
Start small.
Okay, so let's break that down a bit.
What does starting small actually look like in practice?
(01:26):
Well, the source gives this example of aiming to make
an extra $1,000 a month online.
A very specific and maybe even modest goal.
Why do you think they chose that number?
It's all about psychology, really.
When we set these huge, ambitious goals for ourselves,
it's easy to get, well, paralyzed.
By the sheer scale of it all, right?
Exactly.
(01:47):
But a smaller goal, like making an extra $1,000 a month,
that feels doable.
It feels attainable.
I can see that.
And that sense of attainability,
that's key to building momentum.
So you're saying by achieving these smaller goals,
we kind of build up that confidence,
that motivation to keep pushing forward.
Absolutely.
Each small win, it's like a little boost, you know?
(02:07):
It reinforces that belief that,
hey, we can actually achieve our dreams.
I like that.
It's like a positive feedback loop.
Yeah, exactly.
It's like training for a marathon.
You wouldn't just start by trying to run 26 miles on day one.
Oh, no.
You'd build up gradually,
increasing your mileage over time.
It's the same principle here.
That makes total sense.
So how do we actually go about setting
(02:28):
these smaller, more achievable goals?
Well, the source, they have this three-step process.
First, they emphasize being super specific about your dream.
Okay, so not just like, I want to be a writer.
Right, it's more about defining what kind of writing
you want to do, who your audience is,
what success actually looks like for you.
(02:48):
So instead of a vague idea,
we need a really concrete vision.
Exactly.
And the second step is, this might sound simple,
but write it down.
Write it down, huh?
Yeah.
There's something powerful
about actually putting your dream into words.
It makes it tangible, real.
I can see that.
It's like you're making a commitment,
holding yourself accountable.
Yeah, that's a good way to put it.
And then the final step,
(03:09):
the source calls it breaking it down into daily actions.
So this is where we go from dreaming to doing.
Exactly.
Ask yourself, what can I do today?
Even just one small thing that moves me closer to my goal.
Researching different platforms,
writing a blog post,
connecting with someone in your field.
Yeah, anything.
The key is that consistency, that daily effort.
(03:31):
You know, it's like that old saying,
Rome wasn't built in a day, right?
It's those consistent actions
that really add up over time.
Totally.
And you know what?
That actually brings us to another really fascinating
point the source makes.
And it might sound a bit counterintuitive.
Oh, yeah, I'm intrigued.
It's all about the power of vulnerability.
Vulnerability.
Yeah.
(03:51):
In business.
Yeah.
They actually share this hilarious story
about accidentally deleting their entire website
right before a big launch.
Wait, what?
They deleted their whole website.
Yeah, like completely wiped it clean.
That sounds like a nightmare.
It was.
But here's the surprising part.
People loved it.
Instead of hiding the mistake, they shared it openly.
And it actually resonated with their audience
(04:12):
in a powerful way.
Why do you think that is?
It seems kind of counterintuitive
to celebrate mistakes, right?
It all comes down to psychology, really.
When we let our guard down,
when we share our struggles and imperfections,
it makes us more relatable, more human.
So it's about breaking down those walls of perfection
that we often feel pressured to uphold.
Exactly.
(04:33):
Think about it.
When someone shares a story about a time they messed up,
doesn't it make you feel a little better
about your own imperfections?
Totally.
It's like it gives us permission to be ourselves,
flaws and all.
And that's a really powerful message,
especially online,
where everything seems so polished and perfect.
Right.
What does that mean for you, the listener?
Don't be afraid to be real, to show your human side.
(04:55):
Embrace those imperfections,
because that's where the magic happens.
I love that.
So we've talked about starting small
and embracing vulnerability.
Now let's talk about the platforms themselves.
The source mentions Instagram and YouTube.
Are those the be all and all?
That's a great question.
And the source is actually pretty clear
that there's no one size fits all answer.
(05:16):
Of course.
It really depends on your strengths,
your target audience,
the kind of content you enjoy creating.
So how do we know which platform is the right fit for us?
Well, they advocate for what they call
a mad scientist approach.
A mad scientist.
Okay, tell me more.
It's all about experimentation.
Try different platforms, test different formats,
see what resonates with your audience.
(05:37):
Don't be afraid to get creative and try new things.
So it's like embracing that spirit of curiosity
and exploration.
Exactly.
The key is to find a platform that feels authentic to you,
a place where you can be yourself
and connect with people who vibe with your message.
I like that.
Finding your tribe, as they say.
Exactly.
So we've got a clear goal.
(05:58):
We're embracing vulnerability
and we're experimenting with different platforms.
What's next on our journey to turning dreams into a business?
Well, I think once you've got some content out there
and you're starting to connect with people online,
there's this whole other piece of the puzzle.
And that's-
There's a little community.
Ah, yes.
Community, that buzzword we hear everywhere
these days.
(06:19):
But what does it actually mean
in the context of building a business?
That's a great question.
It seems like it goes beyond just having an audience,
those people who passively consume your content.
You got it.
A community, it's about fostering those genuine connections,
the kind built on trust, shared values,
meaningful interactions.
So it's about creating a space
(06:39):
where people feel like they belong.
Exactly.
A place where they can connect,
not just with you, but with each other.
It's about going beyond just liking a post
or watching a video.
It's about real conversations, responding to comments,
really engaging.
I can see how that would create a much more loyal
and engaged following.
Absolutely.
And the source, they actually emphasize the power
(07:00):
of email lists for this.
Email lists.
I thought those were a thing of the past.
No, they're still super relevant.
Email lets you communicate directly with your audience
without relying on those pesky algorithms
or platform changes.
That's a good point.
It gives you more control, right?
Exactly.
And they also talk about creating a sense of belonging,
making people feel seen and heard,
giving them a platform to share their own experiences
(07:22):
and connect with others who get them.
It's like creating a space where people feel
like they're part of something bigger than themselves.
Exactly.
And that sense of belonging, it's incredibly powerful.
It creates loyalty, encourages engagement,
and ultimately helps you build a thriving community
around your dream.
Okay, so we've covered a lot of ground.
Starting small, embracing vulnerability,
(07:43):
experimenting with platforms,
building a strong community.
But I think there's one big question
that's probably on everyone's mind.
And that is?
How do we actually make money from all of this?
How do we turn our passion into profit?
That's the million dollar question, right?
And it's something the source addresses head on
in a very authentic and approachable way, I might add.
(08:04):
Okay, I'm all ears.
Tell me more about their approach.
Well, they recommend starting with a low priced ebook.
A low priced ebook, why start there?
It's all about psychology again.
A low priced ebook, it feels attainable
for a wider audience.
It's a way to introduce people to your work,
build trust, demonstrate your value
without a huge financial commitment.
(08:27):
Just kind of like dipping your toes in the water.
Exactly.
And once you've established yourself with an ebook,
you can explore other monetization strategies
like sponsorships or online courses.
Okay, I can see that progression.
But there's a really important caveat here.
The source is very clear about staying true
to your values and only partnering with brands
or creating products that you genuinely believe in.
(08:47):
That's such an important point.
It's about maintaining that authenticity
we talked about earlier, right?
Walking the walk.
Exactly, your audience can spot a phony a mile away,
so it's crucial to be genuine in everything you do.
If you're not excited about a product or a brand,
your audience won't be either.
That makes sense.
So we've got ebooks, sponsorships, courses.
(09:08):
Is that the full spectrum
or are there other ways to monetize your passion?
Oh, there are tons of options out there.
The source really encourages experimentation
and finding what works best for you and your audience.
So no one right answer.
Nope.
The key takeaway is that monetization shouldn't feel
like a dirty word.
It's about creating valuable products and services
(09:29):
that solve problems for your audience,
while also allowing you to sustain your dream,
to keep doing what you love.
I love that reframing.
It's about aligning your passion
with a sustainable business model.
But even with the best monetization strategy in place,
things can change quickly in the online world, right?
Oh, absolutely.
The internet is constantly evolving,
trends come and go, algorithms shift.
(09:51):
That's why the source really emphasizes adaptability.
Oh, interesting. Tell me more about that.
Well, they tell this great story
about how a casual comment from a listener
actually sparked their next big product idea.
It just shows you how important it is
to stay open to feedback, be willing to pivot,
you know, adjust your course.
So it's not just about having a plan,
but about being able to roll with the punches.
(10:12):
Exactly.
They call it riding the wave,
being responsive to the ever-changing landscape
of the internet.
I like that.
So how do we become better wave writers?
How do we make sure we're not just clinging
to our original plan when things started to shift around us?
That's a great question.
And something we'll explore in more detail
in the next part of our deep dive.
But for now, I'll leave you with this thought.
(10:33):
Hit me with it.
What's one tiny step, no matter how small,
that you can take today to move closer to your dream?
Something you can do right now
to turn that dream into a reality.
I love that challenge.
It could be writing down your dream,
researching a platform, brainstorming ideas, anything.
The important thing is to take that first step.
Exactly.
Because every step, no matter how small,
(10:54):
it's a step in the right direction.
That's such a great note to end on.
We'll be back soon to explore more strategies
for staying adaptable and turning those dreams
into a thriving business.
Okay, so picking up where we left off,
we've been talking about building a business
around your passions, but how do we make sure
our dream business can weather any storm?
(11:15):
Right, because the online world
is constantly changing, right?
It's super unpredictable.
What was hot yesterday is old news today.
Totally, so how do we make sure we're not left behind,
stuck in the internet dust?
Exactly, I think that's where this idea
adaptability comes in, right?
Being able to roll with the punches.
Yeah, the source actually told this great story
(11:36):
about how a simple comment from a listener
ended up sparking a whole new product idea.
Whoa.
Yeah, it's pretty cool.
It shows that sometimes those golden nuggets of inspiration,
they can come from the most unexpected places.
So it's not just about having a set plan
and sticking to it, no matter what.
Right, it's more about being open to new possibilities,
feedback, even constructive criticism.
(11:59):
So how do we get better at this whole adaptability thing?
Like how do we make sure we're not just clinging
to our original plan when the world around us is changing?
Well, first things first, you gotta cultivate
what they call a growth mindset.
A growth mindset.
Yeah, it's all about seeing challenges,
like as opportunities for growth.
So instead of getting discouraged when things get tough,
we should embrace those moments.
(12:21):
Exactly, don't be afraid to experiment, try new things,
get a little bit uncomfortable even.
So step outside that comfort zone a bit.
Totally, the source actually suggests,
setting aside some time each week,
specifically to explore new trends, tools, platforms.
That's a good idea, like make it part of your routine.
(12:42):
Yeah, exactly.
It could be as simple as reading a blog post,
watching a tutorial, just staying curious.
Being unhelpful things.
Right, and another super important aspect of adaptability,
it's all about analyzing feedback.
Okay, so like paying attention to what your audience is saying.
Yep, what are they responding to?
What are they asking for?
What are they like totally not into?
(13:02):
So it's a two-way street, right?
It's not just about putting out content,
but also like actively listening to your community.
On 100%.
The source really emphasizes that like,
every comment, every email, every message,
it's a valuable piece of data.
It's like you're running a giant experiment.
Kinda, yeah.
You're constantly tweaking things,
refining your approach based on the feedback you're getting.
(13:24):
Using that data to get closer to your goals.
Exactly, and the source argues that this ability
to adapt, to learn from your mistakes,
it's what separates the dreamers from the doers.
The people who actually make it out.
Right, it's about embracing the journey,
acknowledging that there will be bumps along the way,
but seeing those bumps as like opportunities for growth.
(13:46):
So true.
Speaking of growth,
I wanna circle back to this idea of monetization
for a second.
Okay, yeah.
We talked about eBooks, sponsorships, courses,
but is there like a secret formula
for choosing the right approach?
Well, the source stresses that the most important thing
is to like choose a model that feels authentic to you,
aligns with your values.
It has to feel right, you know?
(14:07):
Not just something you're doing
because it's trendy or everyone else is doing it.
Exactly, and they actually give this really cool tip.
I'm all ears.
Think about the products or services
that you wish existed when you were first starting out.
Oh, that's interesting.
Yeah, like what would have made your journey easier,
more enjoyable, more fulfilling, what were you missing?
I love that.
(14:28):
It's like turning your own challenges
into solutions for others.
Totally, and it often leads to way more creative
and fulfilling business ideas
because you're tapping into like a genuine need
that you've personally experienced.
It's gotta come from real place, right?
Absolutely, so yeah, it's all about finding
that sweet spot where your passion, your skills,
and the needs of your audience, they all intersect.
(14:48):
Now, what about those of us who, you know,
don't feel like we have any groundbreaking ideas
or like unique skills to offer?
What if we're just, well, ordinary?
That's such a common feeling,
but the source actually addresses that directly.
They're adamant that everyone has something valuable to share.
It's just about finding it.
(15:08):
So it's not about being like the world's leading expert
on something.
Nope, it's more about tapping into your unique perspective,
your experiences, even your struggles,
and using those to connect with people
who might be going through similar things.
It's about being relatable, right?
Exactly, and sometimes like those seemingly ordinary
experiences, those are the ones that resonate the most
(15:29):
with people.
Because they're real, they're authentic.
Yeah, exactly.
So, you know, don't underestimate the power
of your own story.
I love that.
Now, I know we've talked a lot about the mindset,
the strategies, the creative side of things,
but what about the practical stuff?
Like setting up a website, managing finances,
all those nitty gritty details.
Oh yeah, the stuff that can feel kind of overwhelming,
(15:51):
especially if you're not like a business whiz.
Exactly.
Did the source have any advice on that front?
They did.
They actually emphasized the importance
of treating your dream like a real business from the get-go.
So that means things like creating a budget,
tracking expenses, setting up systems for managing your time
and resources.
Exactly.
(16:11):
And it doesn't have to be complicated.
There are tons of tools and resources out there
to help you streamline all that stuff.
That's good to know.
It's about finding the right system.
So you can focus on the stuff you're actually
passionate about.
Right.
And the source also stressed the importance
of building a support network.
Reminding your people.
Right.
Yep.
Surround yourself with people who believe in your dream,
(16:32):
who can offer encouragement, guidance, and even
practical help when you need it.
That's so important.
Because it can get lonely when you're
working on your own, grinding away.
Totally.
Having that support system can make all the difference.
And you know what?
As we wrap up this part of our deep dive,
I think it's important to acknowledge
(16:52):
that this is all a process.
It's a journey.
Right.
Exactly.
There will be ups and downs, moments of doubt,
moments of pure excitement.
A whole roller coaster ride.
Totally.
And the most important thing is to just keep moving forward
one step at a time.
That's a great reminder.
Don't get bogged down by the big picture.
Just focus on taking those small steps,
celebrating the wins along the way.
(17:13):
Exactly.
And remember, you don't have to do everything perfectly
from the start.
It's all about learning, adapting, growing.
Embracing the messiness of it.
Yeah.
Yeah, exactly.
So as we move into the final part of our deep dive,
I want to leave you with this thought.
What's one thing, no matter how small,
that you can do today to nurture your dream?
(17:35):
What action can you take right now
to make it a little bit more real?
Love that.
It could be anything.
Writing down your goals, brainstorming ideas,
researching a new platform, anything.
Exactly.
The key is to take that first step.
Because every step, no matter how tiny,
it's a step in the right direction.
That's such a powerful reminder.
We'll be back soon to explore more strategies
(17:56):
for turning those dreams into a thriving business.
So stick around.
Yeah.
It's pretty amazing how much goes into building a business,
especially one that's centered around your passion.
Yeah, it's definitely more than just like, oh,
I have a dream now.
I'm making money.
So much more.
We've talked about the mindset, the strategies,
the platforms, even the midi gritty details.
But at the end of the day, it all boils down
(18:17):
to taking action, right?
Actually doing the thing.
But sometimes knowing where to start,
or even what to do next, it can feel a bit overwhelming.
Totally, like analysis paralysis.
Exactly.
So what happens when we hit those moments, those moments
where we're feeling stuck, unsure of how to move forward?
(18:38):
What does the source say about that?
Well, they have this really interesting take on it.
And it might sound a little counterintuitive.
OK, lay down me.
They actually encourage people to embrace
those feelings of uncertainty.
Embrace the uncertainty.
Yeah.
They argue that those stuck moments,
they're often a sign that you're
on the verge of a breakthrough.
So instead of seeing it as a roadblock,
we should look at it as like a stepping stone.
(19:01):
Exactly.
Use those moments to reflect, reevaluate, maybe even
push yourself outside of your comfort zone a bit.
It's like that saying, feel the fear and do it anyway.
Right.
Sometimes those moments of discomfort,
they lead to the most creative solutions,
the biggest breakthroughs.
I can definitely see that.
So it's about trusting the process,
even when it feels messy or uncertain.
(19:23):
Absolutely.
And another thing they talk about
is celebrating those small victories along the way.
Oh, yes.
Those little wins.
It's so easy to get caught up in the big picture at the end
goal and forget to acknowledge all the progress we're making.
Especially when it feels like you're moving at a snail's pace.
Right.
But those small wins, no matter how tiny they seem,
(19:43):
they can give you that boost of motivation,
that sense of accomplishment that keeps you going.
It's like fuel for the journey.
Exactly.
So did they have any practical tips
for actually celebrating those small wins?
Yeah, I'd love to hear some ideas.
Well, they suggested keeping a victory log.
A victory log.
Yeah, like a journal or a notebook
where you write down all your accomplishments
(20:03):
no matter how big or small.
So you can look back and see how far you've come.
Exactly.
It's a great reminder of your progress, especially
when you're feeling discouraged.
I love that idea.
It's like creating a tangible record of your journey.
And they also suggested rewarding yourself
for reaching milestones.
Oh, that's fun.
Yeah.
It could be something simple, like taking a break
to do something you enjoy, treating yourself to a nice meal,
(20:26):
whatever feels celebratory.
I like that.
It's about acknowledging your efforts
and giving yourself some credit.
Exactly.
It makes the journey more enjoyable,
and it reinforces that positive cycle of effort and reward.
Wow, this has been such an insightful deep dive.
We've covered so much.
Yeah.
Starting small, embracing vulnerability,
finding the right platforms, building community,
(20:48):
monetizing authentically, staying adaptable.
But that's a lot.
It is.
But I feel like we've really broken down
the key elements of what it takes to turn a dream
into a real thriving business.
And I think if there's one thing I hope listeners take away
from this whole conversation, it's
that it's OK to not have all the answers right away.
It's about embracing the journey, right?
(21:09):
Right.
The ups, the downs, the unknowns.
Exactly.
Trust the process.
Have the courage to take action, even when things
feel uncertain.
That's what it's all about.
So well said.
It's that entrepreneurial spirit, that willingness
to experiment, to learn, to adapt.
And remember, every journey is unique.
There's no right or wrong way to do this.
(21:31):
It's about finding what works for you,
aligning it with your values, and sharing
your authentic self with the world.
I love that.
This has been such an inspiring conversation.
I feel like I'm ready to go out and conquer the world.
Thank you so much for sharing your wisdom with us.
My pleasure.
And remember, every dream has the power
to create something amazing, something meaningful.
So go out there, share your passion,
(21:52):
and see what you can achieve.
And that wraps up this episode of The Deep Dive.
We hope you found it insightful, inspiring,
and maybe even a little bit empowering.
And go out there and turn those dreams into reality.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.