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October 28, 2025 34 mins

What if building a Vistage group didn’t require selling at all?

Suzanne Livingston has spent the last 20 years helping hundreds of Vistage Chairs discover a deeper, more sustainable approach to recruiting members—one rooted in purpose, not pressure. She’s not currently a Chair herself, but she’s worked alongside them long enough to know what actually works and what leads to burnout.

In this episode, Suzanne breaks down why so many new Chairs struggle to get traction and how success starts when you align your group with your greater purpose instead of focusing on sales tactics. If you’ve ever felt out of sync with traditional member-building strategies, this episode offers a different and more sustainable way forward.

You can connect with Suzanne via her LinkedIn profile, visit www.suzannelivingston.com to join her email list, or reach out directly at connect@suzannelivingston.com.


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