Changing the Game in Consumer Industries, Presented by SAP

Changing the Game in Consumer Industries, Presented by SAP

Competition, consumer engagement and operational effectiveness are fundamentally changing at an accelerated pace in Consumer Industries. New competitors are redefining the landscape and consumers expect exceptional brand experiences, every time, via agile process that balance consumer needs with a company’s cost-to-serve. Personalized consumer experiences are paramount: they must be relevant, simple, seamless and secure. Retail, Wholesale Distribution, Life Sciences and Consumer Products companies must run, grow, connect, and transform in a digital world to engage customers and patients across their journey.

Episodes

January 10, 2019 55 min
The buzz: “The Wholesale Distribution industry is at an inflection point of rapidly changing business fundamentals” (Deloitte). The future is becoming clear for Wholesale Distributors: revenue will come from customer-specific solutions that transform their business and help their customers to differentiate in the marketplace. How to achieve this? Provide value-added services, smart technologies, and automation – all geared to supp...
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The buzz: “Pharma and healthcare companies must start generating ideas and implementing digital strategies immediately” (digitalmarketinginstitute.com/en-us/blog/16-03-2018-6-ways-digital-is-transforming-pharma-and-healthcare). Connectivity, digitalization and the resulting intelligence are helping life sciences companies discover exciting therapies and patient services through technology collaboration. Think wearables and implante...
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The buzz: “The crossover is one of the most lethal offensive moves in the N.B.A., used by the game's best ball handlers.” (youtube.com/watch?v=QlgiuZ3gkKg) To succeed in today’s hypercompetitive environment, consumer products companies need greater speed, agility, and defense. How? Borrow from a famous sports playbook: master the “crossover” basketball move. Done right, the strategy can be hypnotic, disguising your next st...
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The buzz: “Technology is permeating and disrupting every aspect of distribution today” (www.fortna.com). Reality check for wholesale distributors: winning and retaining customers is highly competitive. How are industry leaders staying relevant and leapfrogging competitors? They’re developing innovative business models, using their vast data, simplifying and improving the way they work, and enabling their employees to help grow the ...
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The buzz: “In a marketplace increasingly driven by clinical efficacy and value-based outcomes, understanding the customer becomes as important for pharma companies as it is for Pepsi” (R. Robinson). One of the biggest hurdles for any company is the development of an innovation-ready culture and ecosystem, especially in Life Sciences. How to achieve this? Leading Life Sciences companies are rapid-testing ideas to foster innovation a...
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The buzz: “It’s more important than ever for wholesale distributors to evolve and adapt” (http://blogs.infor.com). What’s keeping wholesale company executives awake at night? How fast they can address the digital convergence across B2B and B2C, as consumers become the increasingly savvy, empowered masters of the marketplace. Leading wholesale distributors are meeting this challenge by transforming, reengineering, and finding hidde...
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The buzz: “… experts encourage retailers to focus on enhancing their existing platforms and to shift their mindsets to customer behaviour” (https://medium.com). From social showrooming to crowdsourcing, smart curation to sustainable fashion, the fashion industry is evolving fast and technology plays a key role in how we dress to be seen. Some exciting trends: IoT sensors and beacons recognize shoppers and make personalized offers....
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The buzz: “This is a new era of medicine… For the first time we can digitize humans” (Eric Topol, MD, health.usnews.com). Reality check for healthcare providers, payers, and producers: You need to reduce costs, improve patient safety and care quality, and gain market share. But where to turn? New technologies such as Blockchain, Connected Health, Personalized Medicine, Health Wearables, Artificial Intelligence and Machine Learning...
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The buzz: “As consumers prosper from stable US and global economies, the consumer products industry will reinterpret traditional levers to fuel growth in a hyper-competitive marke.” (www2.deloitte.com). CP companies are being forced to rethink channel partner relationships, product mix, pricing strategies and more. Why? Due to business-as-usual disruption by eCommerce giants like Amazon, innovators with direct-to-consumer subscrip...
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The buzz: “Warren Buffett just confirmed the death of retail as we know it.” (BusinessInsider.com 050817) Retailers: Recent headlines are spreading fears about the role of Artificial Intelligence in retail plus aggressive digital marketplaces disrupting traditional retailers’ livelihoods. What to do? Three insiders from premier fashion and retail companies in various industries will sort through the racks of rumor, fluff and myth ...
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The buzz: “ Machines with the ability to take on more intricate work tasks enable a new level of automation … particularly valuable for wholesale distributors” (Karen Lynch). Artificial Intelligence (AI) and Machine Learning (ML) technologies are becoming the “new normal” for wholesale distributors, despite alarmist sci-fi predictions from Elon Musk and Stephen Hawking. How? AI and ML are enabling wholesalers of all sizes to harnes...
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The buzz: “This is a new era of medicine… For the first time we can digitize humans” (Eric Topol, MD, health.usnews.com). Reality check for healthcare providers, payers, and producers: You need to reduce costs, improve patient safety and care quality, and gain market share. But where to turn? New technologies such as Blockchain, Connected Health, Personalized Medicine, Health Wearables, Artificial Intelligence and Machine Learning...
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The buzz: “To ensure ongoing product innovation and closer consumer relationships, consumer goods manufacturers must re-imagine their business and take advantage of new technologies” (digitally.cognizant.com). With the IoT market expected to top $500 million by 2023, SAP asked consumer products executives how IoT adoption can solve their business challenges. Those who understand IoT applicability reported the real value of IoT is i...
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