The buzz: “92% of B2B buyers say that they prefer to buy online, while Gartner analysts estimate that by 2019, 41% of all revenue across all industries will come from digital channels.” (multichannelmerchant.com) It was inevitable. B2B customers expect a consumer-grade shopping experience. They’re 60% through the buying process before talking to a vendor and demanding convenience, pricing transparency, try-before-you-buy, personalized service, easy purchasing and help with complex purchases. How to deliver? Digital marketplaces. The experts speak. Tim Yates, DataXstream: “We should not look back unless it is to derive useful lessons from past errors....” (G. Washington). Diane Fanelli, SAP: “It is not the strongest of the species that survives, nor the most intelligent…It is the one that is the most adaptable to change” (L.C. Megginson). Steve Kohn, SAP: “It always seems impossible until it is done” (N. Mandela). Join us for The Amazon Effect: Digital Marketplaces for B2B Customers.