Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.
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In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop’s ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.
00:00 Hot Weather Reactions Differ
09:10 Unexpected Heatwave Experience
11:21 Geographic Targeting for Business Pages
17:26 "Marketing Value-Added Services"
25:18 Streamlined Pricing Eliminates No-Shows
28:41 "Ethical Success vs. Unethical Gains"
36:18 "Luxury Laura Avatar Humor"
38:13 Marketing Strategy for Ideal Clients
45:31 Overpriced Analytics with Customer Tracking
48:46 Intrusive Client Data Proposal
56:18 "Auto Knockoff with Personality"
01:02:14 "Balcony Rescue Highlights Tension"
01:05:24 Dad's Shop: No Heat Experience
01:09:16 "Mama Kim's Guidance After Loss"
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