Authenticity Wins: How Jordan Grubbs Built a Social Media Empire Through Consistency & Connection

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You are the cap for whatever goes on in your store,
in your company, in yourdistrict, in your household.
However excited you are, whatyou believe is possible,
whatever that threshold is.
Team welcome to the ChargeForward podcast.

(00:22):
I'm your host, jim Cripps, andI have a special guest for you
today.
She is a Nashville treat.
She is absolutely helpingbusinesses grow their social
media content and reach out tomore customers and their
influence.
Ms Jordan Grubbs, founder andCEO of Influence Media Marketing
Company here in Nashville,tennessee.

Speaker 2 (00:42):
Thanks so much for having me on the podcast, Jim.
I'm so excited.

Speaker 1 (00:45):
Absolutely Now.
We've worked together a coupleof times.

Speaker 2 (00:48):
Yes.

Speaker 1 (00:49):
We have a mutual client and I'll just go ahead
and give her a shout out.
Miss Valerie Kemp, she'sfantastic.

Speaker 2 (00:55):
The best.
We love Valerie.

Speaker 1 (00:57):
We do love Valerie and you guys just did a photo
shoot and a video shoot there.

Speaker 2 (01:02):
Yeah, we did Last month.
We had to squeeze it in beforetax season really took off.

Speaker 1 (01:11):
Well, I will just dive into the first thing first.
In my opinion, it is great tosee you thriving and doing great
work for your clients, and you,just last year about the same
time, welcomed your first childinto the world.

Speaker 2 (01:28):
Yes.

Speaker 1 (01:29):
And so many people would use that as an excuse as
to why they can't continue torun their business or can't
continue to serve their clients,and it's been fantastic to see
how you've kind of put thepieces together in order to be
able to do both and do both verywell.

Speaker 2 (01:44):
Yeah, it was definitely.
It was a challenge, it was alearning curve.
And I'm 26 too I'm.
Some people are like, oh, isthat a teen mom?
No, I'm 26.
But yeah it was.
It was definitely crazy.
It was a learning curve.
I'm I'm a little bit of aworkaholic, so it was.
My husband, hunter, and I mayor may not have been sending

(02:04):
emails in the hospital while Iwas in labor, but yeah, it's
been.
It's been a challenge, but I'vegrown a lot and I've finally
probably at the start of thisyear found a good balance on
both being a mom and being abusiness owner and still making
time for my husband and myselfand my hobbies.
So we're in a good spot rightnow.

(02:24):
So it took a minute to getthere, but we're in a good spot
now.

Speaker 1 (02:30):
I love it.
Well, you know one of my pastguests as well, miss Carissa Oki
.
So she owns a business andshe's a partner in another
business and she has fivechildren and her husband is in
special forces.
So he is quite often um aroundthe world, uh, defending our
freedoms and, uh, you know, Ilove seeing not just young women

(02:54):
but um, um parents who thrivewhile thriving as parents, you
know.

Speaker 2 (03:02):
Yeah, it's definitely been.
I have a really great villageso I probably wouldn't have been
able to do it without myvillage hunter's really great.
He has a flexible schedule,which is helpful.
Um, my parents live 30 minutesfrom me.
They're over here in brentwood.
Um, my uh, we have a nanny whocomes like three days a week and

(03:24):
my friends I'm like the firstof my friend group to have a
child so they're always like wecan watch him whenever, whenever
.
So it's definitely helpful anda lot of my clients are
understanding, because someclients I'm more comfortable
with I'm like can he come withus to lunch?
They're like, of course we wantto see him and you're just a

(03:46):
plus, I guess.
So, okay, and I joke with myfriends I'm like he's going to
have 10 years of marketingexperience by the time he's 10.
Those entry-level jobs that arelike 10 years experience,
entry-level.
He'll be like I got those 10years, I'm ready.

Speaker 1 (04:07):
Well, I do think it's important in order to be able
to to speak and to talk and notjust be a text and that kind of
thing.
You know there's so many ofcastle, aren't you know, our
sons friends, that we go to arestaurant and they can't order
for themselves, and that's soforeign to me because, you know,
castle was probably five whenwe started having him order
instead of us, and so, you know,I do think it's important for

(04:30):
people to let their kids fendfor themselves and figure it out
and those types of things, andtaking them to meetings and them
needing to act a certain wayand at the same time, you know,
throwing them minute, have themanswer some questions as they
get older.
I think it's good.

Speaker 2 (04:47):
Yeah, I love it.
I was always thrown into.
I mean, a lot of my family isbusiness owners and so from a
very young age I was like always, you know, in the background of
their store or studios and Iwas just there as a child and I
loved it.
So hopefully my son enjoys itas well.

Speaker 1 (05:08):
Okay, so let's go down that path just a little bit
.
So you've got a family ofentrepreneurs, and so was it
just second nature for you toown a business, or did you work
for anybody to start off with,or how did that?
How did that all come to play?

Speaker 2 (05:23):
Yeah, I, I, it was really just second nature.
Entrepreneurship feels likehome for me and that's why, too,
I work with specifically smallbusinesses, because that feels
like home to like.
I'm so used to being part oflike a team, of all these things
and so it's just so natural andfeels like home kind of when I

(05:43):
go to all these separatebusinesses and get to be part of
their team.
But yeah, I was born inNashville, tennessee, and then
we moved back to Paducah,kentucky, when I was two, which
is where a lot of my family is,and my grandparents own a sewing
machine store English is SewingBack and my mom owned a
consulting company and my umother aunt and uncle own a

(06:06):
martial arts studio, and then mygrandparents on my dad's side
owned a couple of gas stationsand grocery stores.
So, and then there's been somefailed startups well, not failed
, but like businesses that havecome and gone within my family
too, learning opportunitieslearning.
Learning opportunities I've hadsome myself.
But yeah, just growing uparound that, I would run around

(06:29):
my grandparents sewing machinestore and warehouse when I was
in elementary school.
They'd pay me to box bobbinsfor them up front.
And I remember cleaning likethe mats in the martial arts
studio when I was in middleschool and yeah, I just had a
hand in all of their businessesand I loved it.
It was so fun.

(06:49):
It was so fun to me.

Speaker 1 (06:51):
Okay, and so how long have you been in business?

Speaker 2 (06:53):
I've been technically in business since 2019.

Speaker 1 (06:57):
Okay, all right, so we've got year six.

Speaker 2 (06:59):
Yeah, okay, founded in 2019.
I went to Belmont Universityfor marketing and
entrepreneurship and they haveone of the best entrepreneurship
I think it's the top 25entrepreneurship programs in the
country and so their program isreally cool because their
classes are designed to be alaunch pad for your company.
So during my classes, I workedon influence and founded in 2019

(07:21):
, graduated in 2020, and it wasable to set me up for success.
So I could just be like oh,here I am, we have everything
ready, let's go.

Speaker 1 (07:30):
That's fantastic.

Speaker 2 (07:31):
Yeah.

Speaker 1 (07:32):
Well, oddly enough and I don't know if you've heard
of this or not but WilliamsonCounty has the EIC, which is the
Entrepreneur and InnovationCenter.

Speaker 2 (07:39):
Oh cool.

Speaker 1 (07:40):
In fact, obviously not while this is airing, but in
real time Jeremy Qualls hisepisode.
It ended up being two parts, sothe first part aired last
Thursday and the second part'sairing this Thursday, and
they're doing the same thing forhigh school.

Speaker 2 (07:57):
Oh, I love that so much them like.

Speaker 1 (08:00):
So the program is only six years old, um, but last
year they won the nationalchampionship, which is like the
best business presentation andyou know business that is that
is launching and that young manis already, uh, doing big things
.
In fact, his largest client, Ithink, is in italy or somewhere.

Speaker 2 (08:18):
Oh, my gosh yeah that's so cool.
I love that so much.
I would have been so into that.
I did end up graduating fromRavenwood.
We moved back in 2015.
So I graduated in WilliamsonCounty and I'm sure they work
with Ravenwood if they're inWilliamson County Great school.
But that's super awesome.
I'll have to look into thatbecause I love that so much.

Speaker 1 (08:38):
Well, and they're always looking for mentors, so
that would I mean yeah great,great space for you.

Speaker 2 (08:42):
Yeah, definitely I'll have to reach out to them.

Speaker 1 (08:44):
Yeah, absolutely Well , in your brand and in your
business.
Who is your ideal client?

Speaker 2 (08:52):
What does it?
What does that look like foryou?
My ideal client is small tomedium sized.
Small to medium sizedservice-based businesses around
the middle Tennessee area.
I work with a couple of remoteclients.
I love the remote clients Iwork with.
It's not my favorite to doremote work.
I like to have my hand in theprocess, from ideation to

(09:16):
creation to posting it online,and so having them in the Middle
Tennessee area, which is whereI'm from, um, allows me to go
physically to their businessonce a month or however often in
our contract, and I get to taketheir content, I take their
video, I take their photos, um,I talk with them in person to

(09:36):
build the relationship and I getto like really get to know
their business and theirpersonalities, and knowing all
of that helps me present themonline way better than I would
be able to a remote client.

Speaker 1 (09:50):
Yeah, yeah.
Well, and you can see that inthe content.
And then, what do theytypically come to you for?

Speaker 2 (09:58):
Normally they start with social media.
So my most popular package isthree times per week we post on
Instagram and Facebook and therepurpose on to like TikTok,
pinterest, youtube, all all theplatforms, and then from there
because a lot of smallbusinesses typically don't have
their own marketing team fromthere they also are like oh, do
you do websites, do you donewsletters, do you do blogs, do

(10:22):
you do Google ads, do you doFacebook ads?
So from the social media seedI've expanded a little bit.
So now we do websites and adsand copywriting and things like
that.
Um but social media is normallywhat they come first for, and
then they end up needing moreservices.

Speaker 1 (10:40):
So we've expanded from there.
That's cool.
That's cool, yeah, and so whatis it?
What would you say is your bestsuccess story with growing
somebody's social media?

Speaker 2 (10:50):
So my best.
I can't take cut at all bymyself because she, this person,
is really hardworking andambitious, but I did have a hand
in her success.
She was kind of my first clientwho wasn't from here.
She's actually a remote client,contrary to what I said, that I
do, but her name is Nicole Heal.

(11:11):
She just got married, so that'snot her last name anymore and I
work with her as a consultantnow.
But I helped her first grow herTikTok from zero to 1,500.
And then she had like one viralvideo.
I was doing just some editingfor her and consulting so I
wasn't like fully, I mean she'svery ambitious and she, she
would post and stuff.

(11:31):
So I consulted her.
I was like, okay, I, you haveone viral video, let's, uh,
double down on this, let's post,let's keep the consistency
going, because once you kind ofget one viral video and if
you're able to keep that up,you'll grow really fast.
And so I was just kind ofhelping her, giving her the
ideas, consulting her.
She also had a team and sheactually grew so big that she

(11:52):
was like, hey, like I think I'mgonna have to go with another
marketing agency because I Imean as a freelancer, as a
smaller agency.
I have my hand in a lot ofdifferent businesses so I
couldn't like give my fullattention there.
Um, so I was like no girl, likego you, I'll be here for the
little projects and stuff and Istill help her out with like I

(12:13):
repurpose her stuff on the um,youtube and, uh, pinterest and
stuff like that.
But yeah, she, she killed itbut seriously can't take credit
for it all because it it takesthe like a really awesome and
determined, ambitious client todo that too, because, especially
since she was remote, she wasposting like the multiple times
a day that she needed to postand and stuff like that.

Speaker 1 (12:33):
So yeah, and do you see, is there?
Is there?
Is there such thing as postingtoo much, or what is what is
ideal, or is it?
Is it specific to each business?

Speaker 2 (12:43):
Um, it's definitely specific to each business.
I would say the most you canpost, where quality meets
consistency is going to be thebest.
So if you can post, it doesn'thave to be like the most
polished commercial ready video.
But if you can post three timesa day and that is quality
content, you're going to growfaster than somebody who posts

(13:06):
like once a week.
But it's got to meet that.
Like you can't just put up dumbstuff just for the heck of it,
like it does kind of need tohave a little bit of a strategy
behind it at least.
But yeah, it's different foreverybody.
But the more you can postconsistently that is some sort

(13:26):
of a quality You're going to seefaster growth than others who
aren't posting as often.

Speaker 1 (13:32):
Cool, cool.
And one of the fun things thatwe're going to do here later in
the show is you're going to takea look at mine and just tear me
to shreds.
Tell me what I'm doing, right.
Tell me what I'm doing wrong.
If I'm doing anything right,okay, I may not be doing
anything right.
You never know.

Speaker 2 (13:48):
No pressure.

Speaker 1 (13:49):
Right.
So what do you think?
I mean?
Obviously, growing up with abackground with your parents and
grandparents and most of yourfamily owning businesses, it was
a pretty easy transition foryou.
Where was the moment whereyou're like you know what I'm
doing the right thing, I'm doingwhat I'm supposed to be doing.

Speaker 2 (14:11):
Um, there's been a couple of those moments Cause in
in college I actually went toschool to be a musician.

Speaker 1 (14:21):
Okay, so we started down a different path.

Speaker 2 (14:23):
We started out as Everyone Does it Balmont, music
business and I discovered that Iliked that as a hobby more than
a career path, and so Iswitched to entrepreneurship and
I had it in my mind.
I was like coffee shop, I'mgoing to open a coffee shop.
And I actually had anopportunity to franchise a

(14:46):
coffee shop that originated outof paducah I don't want to say
any names, I don't know but hewas like you know, it'd be
really cool if you franchisethis to noshville.
But we didn't see eye to eye on.
He was like entrepreneurs don'thave to finish college, like you
don't have to go to college tobe an entrepreneur and so I kind
of like left that behind.
And then I was the studentassistant for the center of

(15:10):
entrepreneurship.
So I was, uh, I got that job.
I applied, I got the job.
It was so fun, I get to sit inthe office with the director and
, uh, I ran the social media andI ran the blog and I ran the
website.
And that was my first like realtaste of like doing that as a
job and I loved it.
I loved it so much and I lovedbeing in there with the

(15:31):
professors because I'd know I'dknow all the tea that was going
on, like they'd come and liketalk to things about the like
stuff going on to the director,and then they'd look at me, be
like this isn't repeated, thisisn't repeated.
I'm like my mouth.
I'm like my mouth is sealed, mylips are shut.
But it was so fun because I gotto have like a really awesome
relationship with the professorsand I still keep in contact

(15:55):
with them to this day.
My friends were almost in theentrepreneurship program too.
We were little teacher's pets,but that's okay.
We all still stay in contactwith our entrepreneurship
professors and it was.
It was so much fun, but fromthere I um in college.
You do a lot of odd jobs um, soI was also a disney princess at

(16:18):
birthday parties okay um, andone of those gigs was a mermaid
at this wedding venue, the theEstate at Cherokee Dock.
So I went Gorgeous placeGorgeous, loved it so much I was
just a mermaid sitting in theguitar shake pool.
The Estate at Cherokee Dock isReba McIntyre's old house.

Speaker 1 (16:36):
Okay.

Speaker 2 (16:37):
And so I followed them on social media and then,
like, they immediately posted aweek later, we're looking for a
social media manager.
And I was like I'm going toshoot my shot.
And so I applied, sent them myresume.
They said come interview.
I was hired on the spot.
And that is when I really likebecause at the Center for
Entrepreneurship I did thingsother than social media.

(16:57):
That was just my favorite thingto do.
Like I helped manage thestudent run businesses, and you
know there's like paperwork andplan events.
But this I the student runbusinesses, and you know there's
like paperwork and plan events.
But this I was specificallyposting on social media.
Sure, it was so much fun, itwas so much fun.
And that's when I was like,okay, I want to do this, this is
what I want to do full time,this is my, my passion.
So that's kind of where thelove for social media bloomed

(17:21):
okay, and so did you work forthem, or had that.

Speaker 1 (17:24):
At that point were you a business already and they
hired you as a business, or howdid that work?

Speaker 2 (17:36):
I worked for them.
So I think they hired me in2017 or 2018 and I was their
intern under their payroll and Idid social media since I was
still in college.
I went there like once or twicea week and I got to go to these
really cool weddings and theyactually put on Hunter and I's
wedding as marketing in 2020,which was crazy.
And then in 2021, I wasstarting to get some of like my

(17:57):
own clients and they knew what Iwas doing In November 2021,
trying to get the years rightthey sold um to a larger wedding
venue company and then fromthere I was like, okay, this is
my sign Cause I got offered ajob with that company, but I was
like, no, I think it's time totake influence full time.
So I took it full time in 2021.

Speaker 1 (18:19):
That's cool, yeah Well, and I think I think some
people they struggle with thatjumping off point and so it's
great that they obviously theirsituation changed a little bit.
So it gave you a clear decisionpoint for hey, do I go in full
on with influence or do I keep aW-2 and continue to grow it?

Speaker 2 (18:41):
Yeah, it was kind of hard because I mean, influence
obviously wasn't full-time yetand so I had some conversations
with Hunter and my family and Iwas like I think it's a sign, I
think it's time.
But I do miss the Cherokee Docdays because there was like
seven or eight of us on themarketing team and we were like
a family, we were so close-knit.
Two of them still work for menow for this day um, stephen and

(19:08):
Kelly.
They're two of my contractorsbut they joke they're like we
work for Jordan now.
Like sorry guys, um, but yeah,it was a good.
I'm really bad at being like, um, I don't know, I'm bad at those
conversations.
So I'm kind of happy that ithappened for me where I left,
like because they were sellingand not because I was just like
leaving, because truly it wouldhave broken, because I was just
like leaving, because truly itwould have broken my heart if I
like left and I saw somebodyelse take my place on the team

(19:30):
and like I know it would havebeen the right decision but it
would have broken my heart.
So it worked out very well.

Speaker 1 (19:35):
I totally understand that.
I think a lot of people getcaught in that and I don't want
to call it a trap, but it is tosome extent in that you feel a
certain way about the peoplethat you work with and the team
and all those things, to thepoint where people will often
not leave because they don'twant to leave their team members
behind and that type of thing.
In fact, I built a team here inNashville and I worked there

(20:00):
4,321 days and I grew a team ofa little over 500 people and
probably the whole last yearthat I was there.
I was there for the team, notnecessarily for any other reason
, it's just I had hired everysingle one of them and I didn't
want to leave them.

Speaker 2 (20:16):
Yeah, it's hard, it's really hard, and if you're
someone, too, who just getsattached to your little family,
it's like moving on or change.
Charging forward can bedifficult.

Speaker 1 (20:29):
It absolutely can, and that's where a lot of people
get caught up.
One of the themes in the ChargeForward podcast is people who
default to charging forwardwhere other people would give up
.
And so what's something, maybean unexpected challenge that
you've hit in your path that, um, maybe seemed insurmountable at
the at the at that moment, butyou definitely worked your way

(20:51):
through.

Speaker 2 (20:52):
Um, uh, mother, that was like, don't get me wrong, I
knew having a child would belike um, a lot, but I don't
think you know, until you getinto it, like how much of your
time like I look back and I'mjust how was I ever busy?

(21:16):
How did I ever think that I wasbusy pre-child?
Because I get way more done nowthan I've ever gotten done and
I thought I was the busiestperson in the world before I had
my son.
And now I'm like, oh honey, youdon't, you didn't even know
what was coming your way.
So that was, that was a lot.

(21:36):
Um, hunter and I, our child wasa little bit of a surprise.
Like we were open to the ideabut weren't like expecting it to
happen so quickly and uh, so wekind of were joking about it
and we like our relationship isvery we joke, we pull pranks on

(21:56):
each other, we're we're verymuch like unserious, like we can
be serious when we need to be,but we're unserious.
And so I actually took thepregnancy test as like a break
because I didn't feel well andHunter's like you're not
pregnant, you're not pregnant.
I'm like actually actually.
So I gave him the test.

(22:17):
He thought he was like are youjoking?
I was like no sir.
No sir, I'm not.
We were like, oh man.
So I think that kind of waslike oh my gosh.
And so, leading up to having ourchild since I mostly work for
myself, I have a couplecontractors I work with I had to
like be oh shoot, I don't get amaternity leave as a business

(22:39):
owner.
All of these companies arerelying on me for their social
media.
And so, leading up to givingbirth, I was working with
companies.
There was my biggest clientever.
Um, I was so excited to signthem and they were kind of we're
not with them anymore.
They were kind of a lot, um todeal with.

(23:02):
But, um, I was working likedouble.
I was like, okay, you have anallotted amount of hours per
month where I do content shoots.
We doubled up before um, I knewI was gonna give birth so I
could have like two or threemonths to recover.
And uh, I scheduled everybody'scontent out like in advance.
Um, and then when I went intolabor, they knew this particular

(23:24):
company was why I was sendingemails while I was in the
hospital with my epidural.
I was like, um, please reviewthis.
And uh, so I was like, okay, wegot it, we worked ahead, we're
good.
And then, um, once I brought myson home, they were like, um,
we're pivoting and we're lettinggo of all of our contractors

(23:47):
didn't have a contract with them.
Because I liked the person, Ithought I could trust them, and
so, not only did I have likethis newborn that I was trying
to like hold my company together, they were this is my biggest
client, like almost all my eggsin one basket, like 60% of my
income at the time.
They were like, yeah, we let goof all of our contractors,
sorry.
And so all the work I had doneto work ahead didn't matter

(24:11):
because I didn't have a contractand so that was, that was a
doozy, but it was a lessonlearned and it ended up being a
really big blessing because theytook the majority of my time
and so I got to spend that withmy son.
I got to spend like four orfive months Like I still had my
other.
I had like maybe four or fivesmaller clients and I had work I

(24:31):
could do, but it was, it was ablessing in disguise and a good
lesson learned.

Speaker 1 (24:37):
Yeah, you know I liken contracts very similar to
being a landlord and you know,one of the tough lessons that I
learned was, uh, be a little bitmore firm in the beginning and
then you can.
You can ease up if need be, butdon't be a pushover in the
beginning because then it's justgoing to set a bad tone for

(24:59):
going forward.
And so having those contracts,getting the details ironed out
up front, is a big deal.
And you know, obviously becausewe both work with Valerie, I
saw what you were doing theregetting kind of set up, making
sure that you had content aheadof time so that none of your
clients were missing contentduring you being out and

(25:23):
adjusting to being a new mother.
So, as an outsider looking in,I think you did a great job of
kind of teeing that up andmaking sure that their content
was continuing.
Obviously, you had to plan alittle bit ahead.
They had to come in, let's dosome shoots and bring some extra
clothes so that this looks likeit was, you know, filmed in
real time.

(25:43):
But I think it worked reallywell.

Speaker 2 (25:46):
Yeah, I was so glad to hear that because behind the
scenes I was like what am Idoing?
Am I doing what I need to bedoing to keep like it was?
It was very scary because I waslike I'm the type of person
who's like, okay, I'm sure I'mgoing to lose everybody, I'm
going to lose all my contacts,my clients.
But no, I'm very glad to hearthat because I tried very, very

(26:09):
hard on that.

Speaker 1 (26:11):
I think it's the old analogy of the duck on the pond.
I don't know if you know thisone or not.
So a duck looks like it's justgliding along, but underneath
the water it is feverishlypaddling.
So there's all kinds of thingsgoing on, but you see the calm
on top of the water, and so Ithink you did that very well.

Speaker 2 (26:28):
Yay, thank you.
And that wasn't only either mysupport system.
My mom I joke, my mom's aproject manager and, being
raised by a project manager, youare very organized, and so she
definitely helped so much.
She was like okay, here's theproject plan, here's the due
dates, here's what we're goingto get done.
We had a project plan forinfluence.
We had a project plan for mylife, like everything that

(26:49):
needed to be done at the house,everything I needed to get all
the showers and all the contentand the content shoots and the
hours I needed to make sure Iwas taking care of for my
clients and what.
Yeah, so she was my lifelineduring that, because having a
person looking in from theoutside when you kind of are
drowning from the inside wasvery helpful.

(27:10):
My mom is great.

Speaker 1 (27:12):
That's fantastic.
Well, so, along those samelines, who would you say other
than your mom has been a greatmentor along the way?

Speaker 2 (27:21):
Oh my gosh, my granddad, Keith English.
He might just be my favoriteperson in the world.
It's the person I look up tomost.
He went through a lot ofhardships when he was younger,
but he's an entrepreneur.
He's very much into self-help.
He met Zig Ziglar and he doesawesome right, is that not so

(27:43):
cool?
um, and he does his morningaffirmations and he's probably
like the most generous and kindand hard-working person I know,
and he, oh my gosh, he loves ourfamily so much.
That's my mom's dad and, uh, Idon't know, he just sets a great
example for what I want to bein life.
And, uh, he gave me hiscollection of self-help books,

(28:05):
which there's six of usgrandkids and, um, we all, like
about half of us, own our ownbusinesses okay and I, it's just
all him.
he's the one who inspired us todo that and he's so awesome.
I look up to him a lot.
He's also the busiest busybodyyou've ever met Like he's 80.
I think for his 70 or 75thbirthday he took a video of him

(28:28):
like jumping from the floor ontoa three-foot stool.
We're like that's cool that youcan do that, but please don't.
But he's awesome.
He never wants to sit down.
He's still.
He's awesome.
He never wants to sit down.
He's still.
He's still doing his thing and,um, yeah, I look up to him so
much.

Speaker 1 (28:43):
That's fantastic, um, you know.
So Nick Heider, who owns thisstudio, so his dad, uh, mickey
Mickey just turned 75 and kindof in those in that same spirit.
So for his 75th birthday he did75 pushups, you know.
And so something definitely tobe said for staying not just
mentally sharp but physicallysharp as well.

Speaker 2 (29:06):
Yeah, he's awesome, my husband Hunter.
He's an ER nurse and so everytime he sees a grand we call him
granddaddy.
Like granddaddy standing on acounter to put a light bulb on,
he's like he's on bloodsplinters.
He just don't need to be upthere.
That's a tier two trauma.
Like he's okay.
He did have a stroke last yearbut he powered through.

(29:29):
No deficits, zero, okay.

Speaker 1 (29:34):
So tell me a little more about him.
So what does his routine looklike?
What is he doing in order to besharp and fit and powering
through a stroke at 80 years old?

Speaker 2 (29:47):
He doesn't slow down.
So he my great grandparentsopened English's sewing back and
then he owned it.
And then now it's liketransitioning to my mom's
brother, Joel English, and hiswife Cassie, so three
generations.
And he gets up, he does hisaffirmations every morning, he
looks in the mirror and I can'tremember all of it, but he has
it memorized.
He looks in the mirror, he'slike I'm Keith English, I'm kind

(30:10):
, I'm generous, I love God, I dothis, that and the other.
And he just reminds himself inthe morning.
I mean he's a little more tirednow after his stroke, but the
man doesn't slow down.
He fixes the sewing machines.
He goes to my aunt and unclehave like a kind of a farm
situation.
He goes, fixes stuff in theirbarn, fixes the light bulbs,

(30:32):
does this, that and the other.
I mean the man doesn't slowdown, he hasn't slowed down.
So I think he's just strong.
Will just keeps him going.

Speaker 1 (30:41):
I love that.
Actually, my last guest thatwas sitting in that same seat is
Larry Schmidto, and you may notknow who Larry is, so Larry
used to own the Sounds.
And he's actually the reasonthe Nashville Sounds came here.
It was him and Conway Twittyand Jerry Reed are really the
three that put it all togetherto bring the sounds here,
because Larry was the baseballcoach for Vanderbilt.

Speaker 2 (31:06):
Oh cool.

Speaker 1 (31:06):
And so Larry's 84 years old, still goes to work
six days a week.
He did admit it may only befive or six hours a day, but
I've had so many friends thatretired and then passed away
because they didn't haveanything to do or they weren't,
they didn't have purpose.
And so I think having purposeand just continuing is how

(31:27):
people live a long and in a lotof ways, a long and happy life.

Speaker 2 (31:32):
Definitely.

Speaker 1 (31:33):
What would you say other than the affirmations that
we talked about, other than theaffirmations that we talked
about?
What if you had to take onething that your grandfather does
and say that is something thatinspires me, or that's something
that I'm going to add, or Ihave added?
What would you if you had todistill that down to one thing?
What would it be?

Speaker 2 (31:52):
I'd say the constant learning like.
He's always reading theself-help books like in his
collection.
He's the reason I read, likethinking, reading these
self-help books like in hiscollection he's the reason I
read like Think and Grow Richand all that kind of stuff.
So just just the learningaspect.
I mean he's probably sloweddown a little bit because he is
80, but he still has those bookslike right next to his lazy boy
and, uh, he reads them and hegets inspired and he likes them

(32:15):
and he has his hobbies too.
He uh, um, he has a garage outbehind the sewing machine store
and that's where the vintagecars are.
We call it the car museum, andso he'll, he'll drive around the
little block and re-lend andperuca with his like hot rods
and he likes that too.
But yeah, definitely just thelearning continuing to yourself,

(32:37):
being open to betteringyourself.

Speaker 1 (32:39):
Okay, that's awesome.
Any idea what kind of hot rodshe has?

Speaker 2 (32:44):
Oh, I could not tell you.
I can show you pictures afterthis, but they're cool, I don't
know that much about cars.

Speaker 1 (32:50):
Well, we may have to introduce your granddad to my
dad.

Speaker 2 (32:52):
Oh yeah.

Speaker 1 (32:53):
Because dad has 14 bays these days and they're full
.

Speaker 2 (32:57):
Oh, wow.

Speaker 1 (32:58):
In fact, mom said you know, unless you build another
building.

Speaker 2 (33:00):
Yeah, you're done.

Speaker 1 (33:03):
You're done buying cars at the moment, but that's
fun.
We have to have our hobbies,yeah you have to have an outlet.

Speaker 2 (33:10):
That's something that's really important.

Speaker 1 (33:13):
That thing that keeps us inspired Absolutely.
So what are you looking forwardto the most Like?
What's the next thing for, uh,influence?

Speaker 2 (33:22):
or the next thing for you that you're like, oh my
gosh, I can't wait to fill inthe blank well, that's kind of
tough because I've been tryingto grow my business and I have
and I have like a lot ofinquiries, which is great, and
I've had to like almost turnpeople away I have a lot of
inquiries right now, which iswhich is such've had to like
almost turn people away.
I have a lot of inquiries rightnow, which is which is such a
great problem to have.

(33:42):
So it's been kind of like forthe next five years I'm kind of
just trying to grow slow becauseHunter and I do want more
children and we kind of wantthem not back to back to back,
but like we want them within adecent age range of each other.
So, knowing what I know nowabout how I'm balancing business

(34:03):
and mom life, I'm like I can'treally, if I still want to have
a really good hand in mybusiness and be successful and
be able to give my clients whatI need, I kind of have to hold
steady for a while, um, while we, um, you know, have our family
too, um, but eventually I wouldlike to kind of grow into an

(34:24):
agency.
I have some contractors who arein college and I'd love to get
to the point where I could hireKylie and Kylie.
Both of them I love them somuch.
But I've tried to grow in thepast and then I've like hit this
point and then I like go back,like like this it's, it's really
hard to jump from like justmyself and these contractors to

(34:47):
having another full-time personand I'm trying to navigate that
too, especially while being amom, because I don't know it's,
it's hard, it's hard.
So I'm trying to that's thegoal to be a bigger agency, to
grow.
But at the same time I likehaving my hand in things Like I
like being involved with all myclients, so kind of kind of
figuring that out.

(35:08):
But this is kind of on asmaller scale.
This is my year of side quest.
I want to do things.
I want to like I have had mymain quest.
I have my business, I have mybaby, I have my family.
I want to just say yes to somethings and experience and learn,
and if they're silly, that'sfine.
But that's kind of what I'mdoing this year because my

(35:28):
business and baby's kind ofbalanced right now.
Knock on wood, knock on wood.

Speaker 1 (35:35):
So, when you say a side quest, what is something
that's got you excited aboutsaying yes to?

Speaker 2 (35:40):
um, hunter and I we're.
We want to write a children'sbook.
That's one of them.
I think we're gonna start withthe abcs of the er.
Um, even though we're both verydifferent career wise, we're
like-minded and that we're veryhardworking and ambitious and we
just like to say yes for thingsa lot of times, just for the
bit, like we love somethingthat's like oh okay, right on.

(36:03):
So I think that's going to besuper fun.
We owned a hat company one time.
We don't own that anymore Owneda what A hat company.
Okay, yeah, that didn't work out.

Speaker 1 (36:15):
We learned some things it was a lesson.

Speaker 2 (36:17):
It was a lesson.
So other things I think we wantto Amazon print on a man.
You could do so much.
We kind of want to do like somefunny t-shirts here and there.
We're trying to like we're in acompetition on who can learn
Spanish the fastest.
Right now he's winning, he getsto practice at work, but just
things like that, things that Ifind that are going to push us

(36:40):
forward but aren't necessarilylike contributing to our main
path in a direct line, if thatmakes sense.

Speaker 1 (36:48):
All right, yeah, remind me, I need to introduce
you to Carissa Beal.
Her last name's changed toMurray now, okay, and so I think
I won't say her son's name.
I think he's about a year olderthan now.
Okay, and so I think I won'tsay her son's name.
I think he's about a year olderthan yours, okay, and she wrote
a children's Christmas book.

Speaker 2 (37:08):
Oh cool.

Speaker 1 (37:11):
I think it's the Christmas Cookie Miracle, and so
the cookies come to life.

Speaker 2 (37:15):
Oh cute, and so it's a fun book.

Speaker 1 (37:17):
She did get it printed and I think there's some
things in the works for it topossibly become a cartoon.
Oh, how fun, yeah.
So I need to connect y'allbecause I think y'all would have
a lot in common.

Speaker 2 (37:30):
Yeah.

Speaker 1 (37:31):
Absolutely Well.
So when you sit down with a newclient, what are some common
mistakes?
What are some of the thingsthat you see that people do that
you know they have goodintentions, but maybe it's just
not the right path, and it's oneof the first things that you
end up cleaning up.

Speaker 2 (37:53):
A lot of the time, businesses kind of like combine
their personal accounts andthere's an extent like I do want
my client to be online, I wantthe personality to be online, I
want the, the client, theirtarget market, to know, like and
trust them to build.
But it's to an extent like I'veI've seen accounts where it's

(38:14):
like oh, the product, theproduct, the product, a random
like family photo at the beach,product, like it's got to be
done in a good way, and so Ithink I see that a lot of the
time it just the intentionsthere.
It just needs to be cleaned upa little bit.
Okay and uh, consistency, thatis the main thing.

(38:37):
I I Consistency is the numberone most important thing.
If you want to grow on socialmedia, quality is important, yes
, but if you're not posting,you're not growing.
I mean simple as that and Imean that's why they're calling
me in.
They want to be consistentonline, but I see that a lot
Like it's hard to do.

(38:57):
If you're a business owner LikeI get it it's hard to post on
social media.
Consistency and that'sconsistently and that's why you
bring in outside help.

Speaker 1 (39:07):
And I see the same thing in podcasting.
You know one of the firstthings that Nick and I talked
about just right out of the gate.
He said if you're going to besuccessful in podcasting you
have to post, like there has tobe an episode every single week
without fail, and those thatdon't are never going to really
be successful with their content.
And you know some of the otherpodcasts out there that really

(39:30):
kind of preach the same thing.
I don't know if you've everwatched Diary of a CEO.
It's a great podcast and youknow they make millions on their
podcast.
So you know that's one of theone of these days, that's the
goal.
But, um, they were in the sameboat.
They, it was just a toy untilthey committed to doing it every
week and um.

(39:51):
So I think the same thing withsocial media is, and it can be
challenging, as as a businessowner myself, Um, it can be
challenging, as, as a businessowner myself, um I can tell you
you're, you're gonna, you'regonna rip me to shreds when you
see, I see my, uh, my account.
It's probably not as bad as youthink.
Oh, I don't know, I don't know,Um, but it's.
It's gotta be something you'recommitted to if you're actually
going to use it as a tool.

Speaker 2 (40:10):
Yes, and so often I see people like searching online
, like how to go on social media, and they roll their eyes when
they hear consistency.
But that is the number onething.
If you cannot get that down,you have no business trying to
learn these expert level tipsbecause you're not going to use
them.
You have to be consistentonline.
And if you can't be consistentbut you need the social media in

(40:33):
life, that's where outside helpcomes in, that's where a
freelancer, that's where anagency, that's where hiring
somebody comes in.
Oh, and another mistake I seeif you're a brick and mortar
business and don't have your, atleast the city you're in in
your bio.
That always throws me off too,because I all the time I'm
scrolling I'm like, oh, thislooks like a cool place.
I wonder where they are.
Click, don't see it, don'tfollow because I don't know.

(41:01):
So, having your, if you'rebrick and mortar and rely on
local business, foot traffic, oryou're like a photographer
wanting, like Nashville, clients, have your service area in your
bio on social media, somewhereeasily seen, easily accessible.

Speaker 1 (41:14):
That's a great tip.
That's a great tip.
What is something else that yousee is just overlooked?

Speaker 2 (41:16):
That's a great tip.

Speaker 1 (41:16):
That's a great tip.
What is something else that yousee is just overlooked?

Speaker 2 (41:20):
Um, it's really easy to let me think real quick.
I'm sorry.

Speaker 1 (41:26):
I'm trying not to do like three minutes.

Speaker 2 (41:30):
Um, I think what's overlooked is trying to be too
polished online.
There was a time a couple ofyears ago where being the most
aesthetic and the most beautifuland having the most beautifully
curated feed was like the thingto do, and I think a lot of
people are still stuck in thatand that's the reason they don't
post, because, oh their thing,their content isn't perfect

(41:51):
enough, their feed's notbeautiful enough.
We're kind of turning away fromthat.
The consumer is tired of thisover commercialized content and
they're wanting to see realpeople, real faces.
That's why I encourage all myclients to show their face
online because, yeah, yourproduct or service could be
really cool, but your clientalso wants to know you.
They want to know who they'regoing to see when they walk into

(42:14):
your business.
They want to know your story.
They want something they canget behind.
And two, that's why series.
I think I told you this on thephone the other day.
Series right now are soimportant Multi-part series,
something that is a story theycan get behind, that a consumer
can follow and follow for moreand learn something that's
valuable.
It could be a 20-part series ofrenovating your home.

(42:38):
It could be a 10 part series onhow to start a business.
It could be a five part serieson what you need to bring to
your tax appointment.
Like series that people canfollow to come back to, are
really important right nowbecause we're kind of
transitioning.
It used to be really easy to getlikes and saves and stuff
online on instagram, but nowI've noticed even some of these

(42:59):
big accounts hardly even havehundreds of likes and they'll
have like 54,000 followers andit's because people are just
becoming watchers online.
They're becoming watchers andscrolling and they're not
interacting.
So, having a reason for them toclick that follow button or
click that like button with astory they might not initially
love it, but the want of wantingto watch the part two of that

(43:22):
series outweighs the mental likethe, the action of you liking
or following sorry, and sothey'll follow along because of
the series.

Speaker 1 (43:35):
Okay.

Speaker 2 (43:36):
People want they follow some.
They follow you to getsomething from you Like it has
to be educational, it has to beentertaining, it has to be
valuable.
They're following because theywant something from you, Like
it's gotta be a an exchange.

Speaker 1 (43:51):
It does have to be an exchange and you know, that's
that's one of the reasons that Istarted the podcast is there's
so many amazing people that we,we sit next to on the bus or
that we pass in a restaurant, or, uh, you know, our kids go to
the same school and you don'tknow how amazing that person is.
Um, until you know.
And so the goal of the chargeforward podcast is to introduce

(44:13):
people to other amazing people.
And so you know with you pointblank, like it's what, what
amazing things you were doing,and that you see people doing.
And so you know with you pointblank, like it's what, what
amazing things you were doing,and that you see people doing
with their social media so thatthey can take just I look at it
like Legos.
They can take this Lego thatthey got from Jordan and they
can put it into their pile.
And what can they do with that?
What can they build on?
How can they turn it intosomething amazing?

Speaker 2 (44:35):
Absolutely.
Yeah, it's all inNashvilleville too.
I think is so great aboutnetworking, at least in my
experience for most industries.
There's specific industrieswhere people are kind of like
nah, but for the most part atleast like especially, you know,
and you and your networkingcommunity, like you've always
been like super helpful andexcited for ideas and I feel
like most of the people I'vetalked to in the small business

(44:57):
world are excited and want theseideas and want to help other
businesses grow and I love that.
It's a great way to thrive wheneverybody is kind of helping
each other and connecting eachother.

Speaker 1 (45:09):
Well, I think it also comes with maturity and
confidence.
People that manage out of fearwant to hold their secrets right
out of fear want to hold theirsecrets right.
And then you have people thatare confident enough in their
ability and the things that theydo that they're willing to give
away their best practices.
I think of Elon Musk justsharing the patents from Tesla

(45:32):
and saying if you can do itbetter than me, do it, use what
I have.
Or Volvo, however, many yearsago, that gave away the three
point uh seatbelt, so that itwas like no, we're going to help
people be safer around theworld.
Um, take it, use it, let's, youknow, let's help save people
together.
Kind of the same thing inbusiness.
It's like hey, I'm I'm morethan willing to give my my best

(45:55):
trick out there and at the sametime, if you will too, we'll
both be better.
So it's, it's fun, and I thinkthat's where you know one reason
that you're doing so well isbecause you were in a program
that really set you up for that,that had that collaboration.
Obviously, you set yourself upto win by, by really kind of
going hey, I want to, I want tobe a part of this while I'm in

(46:17):
college.
I want to be an integral partof all the things in the
entrepreneur program and thatprobably helped launch you into
this faster.

Speaker 2 (46:25):
A hundred percent Charging forward.
That's the hardest part.
Taking the first step is thegoal, and I think that's it's
the hardest part, but everythingelse is going to be easier
after you finally take the leap,take the step, and so Hunter
and I are both pretty good aboutsaying yes, even if it's out of
our comfort zone.

(46:46):
So I think that part of ourpersonality has really helped
drive my business forward anddrive our learning endeavors
forward.

Speaker 1 (46:54):
Okay, so you said you're both learning Spanish.
Now, is there for a purpose?
Are you all doing a trip, or isit just a random side challenge
?

Speaker 2 (47:04):
We're both like really competitive and so he has
a lot of Spanish speakingpeople he deals with in the ER
yeah, er and his new gig that heis doing a lot of like a lot of
patients are spanish speakingand so he was starting to learn

(47:24):
it, like in duolingo, justbecause, uh, he needed to, and
then he would be talking to mein spanish and I'm like I can't
understand you, and he lovedthat we were trying to clean.
He was like donde is sw?
I'm like it's in the closet.
You literally know it's in thecloset.
Go get it so kind of out oflike you're not going to beat me
.
I also took it upon myself tostart learning.

(47:49):
That's how a lot of thingshappen.
We're a little competitive inthe best way.
We're like we're going to makeeach other better, like that.

Speaker 1 (47:57):
I like it.
That's fun, All right.
So if you will on your phonethere, take a look at mine, so,
on most of the things it'sCharge Forward Podcast.

Speaker 2 (48:08):
Okay.

Speaker 1 (48:09):
And don't hold back.

Speaker 2 (48:11):
Okay.

Speaker 1 (48:13):
And so team, I will go ahead and say that I make
some of the mistakes that she'salready talked about.

Speaker 2 (48:21):
It's okay.
Being perfect kills the abilityto be consistent.
I tell my clients all the timeit could be perfect, but you're
never going to post it.
Good and posted is better thanperfect and just sitting there

(48:45):
you have to take imperfectaction.
Um, the first thing I'm seeingis it would be really great if
you added some titles.
So I'm seeing all these videosfrom your podcast.
But if you kind of had like soI know there's a title probably
in your caption, but if, even ifyou just type it in chat gpt or
upload the transcript to chatgpt, you can have like the hook,
be on the screen, like fivetips on starting a business, so

(49:05):
that way when people go in umand scroll on your reels, they
can.
It's not just a bunch of faces,they're like oh, this
particular topic pertains to me,I'm gonna click on it okay um,
something that's super helpfulis bingeable content, and this
content probably is binge like.
Like you know, when you binge ashow on netflix, there's people
who like find a social mediaplatform and they're like oh, I

(49:26):
love this person.
And they like scroll throughall their videos.
You, you want that, but havingsomewhere, like if I was just
looking at this, I wouldn't knowwhat video to click on, like,
like what, what is this givingme?
So if you had titles on on theactual screen, like a cover with
the title, that would, I think,help you a ton.

(49:47):
Let's see how we feeling aboutconsistency.
Okay, okay, do you try to postlike three, three times a week?

Speaker 1 (49:57):
Yes, I mean I would love to post more than that, uh,
but it usually ends up uh, uh.
It's usually a couple clipsfrom the podcast, um, as you can
tell, probably a couple thingsthat are more personal.
So I'm kind of muddying thewaters between the personal and
the business, or the podcast andpersonal page which is fine, as
if you do it with intention,that's totally fine.

Speaker 2 (50:18):
But it is like I'm not going to tell you not to
post things.
But it can be confusing whenpeople are used to like all this
podcast content and then theyget like a basketball video and
they're like what?
So if you tie it in, that'stotally fine, but it can be
confusing to some people whofollow you.
Stories are really importantstories, you know, like

(50:41):
instagram stories he's taken aninstagram story before.
I always tell my clients becausethat's one thing I can't always
help clients with because I'mnot there on the day-to-day.
I'm like you can send me stuffto post, but like stories don't
have to be as curated as the thefeed content.
So just I tell them like, post,or literally set a timer on
your phone three times a day,one time in the morning, one

(51:04):
time in the afternoon, one timein the evening when that story
goes off or when that timer goesoff, just post a story, just
post what you're doing.
It helps you connect with youraudience a little bit more,
because people do watch storiesand it helps them kind of be
like oh there's Jim, he'sfilming a podcast.
Oh there's Jim, he's filming apodcast.

Speaker 1 (51:26):
Oh, there's Jim.
He's doing some CrossFit, so itkind of just helps keep you top
of mind without having to postlike super polished content.
Okay so and I will tell youthat I struggle with Instagram.
So, because I struggle withthis answer, please tell me the
difference between a story, areel, a post, because it is
blurry to me.

Speaker 2 (51:43):
I got you, I got you.
So stories are what shows upRight here, you know, when
there's like a circle, these arestories.
Oh, let me go back to myaccount.
I have a million accounts I'mlogged into, so everything up
here.

Speaker 1 (51:58):
Okay.

Speaker 2 (51:59):
A story.
We can take a story right now.
All right, do you want?

Speaker 1 (52:03):
to yeah, absolutely.

Speaker 2 (52:04):
Okay, smile, I'll tag you All right.
So that's a story that is superquick content.
Charge tag you so that's astory that is super quick
content.
Charge forward podcast.
There we go.
That's a story.

(52:24):
It's super quick, superinformal content, and so then a
reel is a type of post.
So this is, this is your feed,and this can be static photos,
it can be carousels, which arethe multi posts that you have to
swipe through, or it can be areel, which are the videos.

Speaker 1 (52:40):
Okay.

Speaker 2 (52:40):
And so reels typically do show up in your
feed and you'll know it's a reelbecause you have this like
little little Tells you thatit's a video.
Yeah, whatever those actionthings are yeah um, that'll be
in the corner if it's a reel,and then you have your own reels
feed.
If, like somebody just wantedto go watch videos, this are.

(53:01):
These are just reels, and ifyou don't like how a reel looks
in your feed, you can clickthese little buttons and say
remove from profile grid.

Speaker 1 (53:11):
Okay.

Speaker 2 (53:11):
So those reels, photos and carousels are all in
feed post and then these littlethings are highlights.
So a story only lasts 24 hours.

Speaker 1 (53:23):
Unless you highlight it.

Speaker 2 (53:24):
Yeah, unless you highlight it, and these are
really good if you have likeclient FAQs, if you have behind
the scenes and you're like thisis great.
I don't want this content tojust last for 24 hours, then you
can put it in here.

Speaker 1 (53:36):
Okay.

Speaker 2 (53:37):
And for service-based businesses.
I think it's a good idea to.
If you're comfortable postingyour prices online I think it's
always good to have like yourprices and services, like appear
or like frequently askedquestions or anything like that.
And then, since you are doing apodcast, since you have this
long form content, I wouldrecommend posting every day.

(53:57):
I know I know that's a lot, butjust because you have the
content and you get new contentweekly, you have it.
You might as well post it.
Um.
There's a great platform calledsub magic.
Post it um.
There's a great platform calledsub magic.
I think it's sub magicco.
There's a monthly fee, but youcan literally put a 30 second

(54:18):
clip on there.
It'll make those like animatedclosed captions for you right
and that's super helpful.
That has really helped cut downmy editing time and you can go
in and edit if it gets wordswrong or anything, and then you
can download the transcript,upload it to chat gbt and then
ask it to come up with yourtitle based on the transcript or

(54:39):
anything like that.
Um, like the little title wetalked about putting on the like
what the video is talking aboutso people know to click on it.
Sure, um, that's a hugetime-saving hack, but since you
have the content, posting once aday would be very helpful.
Okay, and cross like all theplatforms youtube shorts, even
though you do post like the longform on do youtube shorts, do

(55:03):
tiktok, do instagram, dofacebook?
Um, anywhere you can put yourcontent is going to be helpful.
It's going to be another pairof eyes on your content.

Speaker 1 (55:12):
Okay, that's great.
You know, one of the thingsthat uh I tell um clients is
that are in businesses wherethis can happen.
So had I had a conversationwith uh a client a few months
ago and they are, they're inconstruction demolition and they
are they're in constructiondemolition and I said, you know,

(55:33):
do a time lapse of thedemolition and then the cleanup,
and then the construction andthe cleanup and the finished
product.
Because there's plenty ofpeople out there that say they
do things.
If you put a time lapse upthere of you doing it, you're
proving to everybody that notonly do I say I do this, I

(55:53):
actually do this.

Speaker 2 (55:54):
And that's powerful, because people you've instantly
gained some trust out of whatmay be a 30 second or 60 second
video.
Yeah, putting that online isgreat, and a time lapse too, a
it's satisfying, so that can beentertaining content.
And then you can take that andbreak it up, put a trending

(56:15):
sound behind it and put like afun, inspirational quote about
what you do for your company onthere.
That's another video.
Put it as a background on yourwebsite to draw in a like
there's so much you can do withone piece of content.
You can splice it up into somany other ways.
You you can take screenshots ofthe time lapse, of the
different things that arehappening and turn it into a

(56:36):
carousel, Like turning one pieceof content.
That one piece of contentdoesn't have to stay one piece
of content.
That piece of content can turninto 10 pieces of content.
And if you're trying to postevery day 10 pieces of content,
that's 10 of your 30 you weretrying to post for the month.
So I think a lot of peopleoverthink it.
But once you get past thatinitial like ah, I don't want to

(57:00):
be online and once you get pastit having to be perfect, then
the content can come reallyeasily.

Speaker 1 (57:09):
Yeah, and I see people on both sides of the
spectrum, even just here at thepodcast.
Uh, not too long ago I had aguest that uh actually caused me
to create a rule going forward,and so this person did not, um,
have their person personalprofile attached to anything on
their business.
And, uh, when I went to postthe content, uh, I said and when

(57:31):
I went to post the content, Isaid, well, you know, I don't
know that I would tag myself.
And I said why I said otherwise.
I could recreate your websiteand put it up as if I did all
that work and nobody would beany of the wiser.
Or, you know, is that how youcreated your website?
Or you know, is that how youcreated?
your website, you know if you'renot standing behind your

(57:52):
product, if you're not part ofyour business, then I mean it
might have been created with AI.

Speaker 2 (57:57):
Yeah, yeah, it's really important to stand behind
your business because if peopledon't know it's you on social
media, then they're going to gosomewhere else.
Like it's so important for thathuman connection online.
So and that is a red flag likeyou don't know, like they could

(58:18):
be just embarrassed that theyown a business and like that's
out of their comfort zone forthem.
But like how's that businessgonna grow if they're not
willing to step out of theircomfort zone?
I still cringe.
I still cringe to this day.
I'm most, uh, hunter all thetime.
He's like you're so cringy.
I'm like I know, um, but um,I'm very comfortable posting on
tiktok.
Hate posting on my facebook.

(58:39):
Hate it so much because it's adifferent like audience, but I
still make myself do it.
It's almost like rejectiontherapy.
You got to do it so many timesand then, uh, it doesn't matter
as much anymore.
So okay, all right and that's alot of my clients too.
I I try to make them feel verycomfortable, because they do
have to be a little cringy infront of me.
I'm like it's okay, I'm cringy,we, we acknowledge it, we

(59:02):
embrace it and we're gonna putthis silly video online.
Um so, because a lot of themare like don't watch me, I'm
like, okay, well, if you don'twant me to, but it's fine, like
I've been there, I've been there.

Speaker 1 (59:14):
Well, you know, I think too it makes people very
real and you know anybody that'sout there watching my podcast.
You can probably tell that Idon't edit a lot of things out,
and I think a lot of people do,because.

(59:37):
So in my former life, when Iran a big company here in
Nashville, we did a weekly TVshow in order to share all the
information with everybody outin the company and on about the
third week and another big shoutout to Miss Chris out there.
So Miss Chris was working onthe episode and I needed
something else done and sheshared with me that she was.
It was taking her about 10hours each week in order to edit
this video to go out, and shegoes.
Well, every time, you know youmess something up and you want

(59:58):
that cut out.
You know I've got to cut thosethings out and all the different
things.
And I said you know what, we'renever doing that again.
And she goes what do you mean?
I said, from now on we'reshooting one take, we're not
editing and we're going to bedone with it.
And if it's a 10 minute video,then it's got to be done in less
than an hour and that's all thetime we're going to spend on it
.

(01:00:19):
And if I mess something up, thenI mess something up.
And at the same time, I thinkpeople do themselves a a a
misservice because they getthemselves used to, oh, I can
edit that out.
And you can't edit yourself inreal person.
You know in real life.
And so in real time you get oneshot at it, you get one
opportunity to make a firstimpression, you get one
opportunity to have aconversation or give a speech,

(01:00:41):
and so why would you trainyourself that you get to do it
over and over and over, and if Imess up, I can just start over.
So I think we do ourselves adisservice that way.
So I think we do ourselves adisservice that way, and so
that's why I don't really editmuch.
If I stumble over my words or Isay something wrong, oh well
that's me Shows that you'rehuman.
That's right.

Speaker 2 (01:00:59):
Shows that you're human All right.

Speaker 1 (01:01:01):
So if you could pick a single person or a single
company to collaborate with,that would be on your hit list.
You're like oh my gosh, if Icould do that, that would be on
your hit list.

Speaker 2 (01:01:11):
You're like oh my gosh, if I could do that, that
would be fantastic.
Oh man, I don't know.
I've collaborated with a ton ofbusiness.
I used to do more influencerthings before I dove into, like
the small businesses, butthere's not just one that comes
to mind.
Truly, my favorite place andthing to create content for is,

(01:01:32):
like my businesses that I dosocial media for, like I love
them all so much.
Like I know you're notnecessarily supposed to be
friends with your clients insome circles, but I consider all
my clients friends, like I lovethem all and creating content
with them is the funnest thing.
There's no like one brand.
I'll be there.
I could be.
Like, oh, if I collaboratedwith them, that would just fill

(01:01:54):
the hole for me, that would beit, but I just I don't know.
I didn't really answer yourquestion, but no, it's okay,
it's okay, yeah.

Speaker 1 (01:02:03):
What's something out there.
So this is the one place thatwe had slightly controversial,
and I can't take credit for thisone.
This one came from the goatconsulting podcast, so big shout
out to John and Colby becausethey came up with this one, and
it is things that we think butdo not say, and so we're not
looking to get anybody canceled,but maybe it's a hard, a hard

(01:02:25):
truth or something that mostpeople shy away from just saying
the real thing.

Speaker 2 (01:02:30):
Mine is.
I do not post my child online.
I I do my best not to post mychild online.
I don't intentionally say hisname.
I don't put his birthday online.
I blur out his or I'll photoshophunter's face onto his face I
saw that um, I think maybe twoor three weeks after he was born

(01:02:51):
, I I posted a picture of us asa family to announce his birth
and he looks like a sack ofpotatoes on that.
So but that's the only timeI've like posted his face and
it's to protect him.
I wasn't allowed to have socialmedia until I was 16 and now I
work in it and you never knowwho is watching.
I have like 10 000 followers onmy instagram.
I get weird messages.
I get weird messages.

(01:03:12):
I get weird messages veryfrequently not as frequently as
I used to because my targetmarket has kind of pivoted to
young women and they don'ttypically send me weird messages
.
Um, like young moms don't, butthey're weird people.
There's weird people in yourcommunity, like this Nashville
area, huge human traffickingarea.
It's under our noses.
Hunter, when he did training atthe ER he worked at, I think he

(01:03:37):
was told like 10% of thepatients there are probably
human trafficking victims.
I mean, it is right under ournoses and no hate to parents
that do this because they don'tknow.
But I cringe every time it'sback to school season and I see
those whiteboards and they'relike here's my child's full name

(01:03:57):
, here's where they go to school.
Here's their pet's name, here'stheir parent's name, here's
their teacher's name, here'stheir favorite food and what
they want to be when they growup.
You just told everybody onlineprobably your personal passwords
, because whose personalpassword doesn't involve?
like one of those things and ifa stranger is like hey, sarah, I

(01:04:19):
have insert favorite candy here, your mom, kylie, told me to
pick you up.
Like you're just setting themup and people don't know,
because it's cute, like it'scutesy, to stay connected and
know those people, but a lot ofthe times it is people you know

(01:04:39):
like I don't know.

Speaker 1 (01:04:41):
It's or that are adjacent yes, yes, and so it's.

Speaker 2 (01:04:47):
It's tough, too, to keep them online because I do
have extended family members whopost a picture of him here and
there and it's a battle inmyself being like, do I want to
open this can of worms?
And I even turned off my tagsbecause I don't.
I don't want him showing up onthere, but it's just to protect
him.
And two, there's a lot ofproblematic family vloggers out

(01:05:10):
there.
Don't want to turn into that.
I don't want to exploit mychild for money.
Sure, I am a person whomonetizes.
Like every aspect of their life, every aspect of their life, is
online in a sense, but he isnot.
He's not online.
I've turned down collaborations.
I've turned down really coolcollaborations because they

(01:05:32):
wanted me to film my son playingwith this specific toy and I
was like I, I would love tocollaborate with you, but I
don't show his face online.
Um, let me know if that impactsthe, your creative um outlook
for the uh, the collaboration.
No responses, but that's okaybecause I know in the long run,
I'm protecting him yeah, and Ithink that's you know.

Speaker 1 (01:05:55):
You bring up some good points that I had never
even thought of.
You know the whiteboard, you'reright, it's back to school,
everybody does it and it's funand all those things.
But look at what's being putout there for somebody else who
maybe is not your friend or islooking to do something um,
ominous.

Speaker 2 (01:06:14):
Yeah, you know you just never know and you hate to
think like that, but truly you,you've got to be.
You got to keep them safe.
It's your responsibility as aparent.
Like his life is in my handsNow.
If he wants to consent to beingonline when he's older, like
that's a, that's another can ofworms will open, but for now I'm

(01:06:38):
keeping him safe.
I mean, there's some influencerfamilies who vlog their kids
and there's even states I wantto say it was illinois, you can
fact check me on that that haveliterally been like, if you're
vlogging your family, you haveto set aside some of the funds
from that for them, because youare making them work.
That is a work that you'remaking your child work.
So, I don't know, just that'smy controversial hot take.

Speaker 1 (01:06:55):
No, I think that that's great and that people
need to consider that more.
And you know I had not thoughtabout the whiteboard thing, but
that is very impactful.
You know, it is a fine line.
Every parent has to decide notonly just what's right for their
child, but also how you preparethem for the world.

(01:07:18):
One of the things that we talkabout frequently is okay, where
are the exits If something wereto happen?
And on one side you're like Idon't want to scare my child.
At the same time, I do want toprepare my child, and you know

(01:07:39):
so it's a frequent conversationfor us the phone and social
media.
So, for instance, my son hashe's 11 and he has a flip phone
and we are not doing asmartphone.
And in fact, I said, untilyou're driving this is it Well,
but my friends have great, yourfriends have different parents

(01:08:01):
than you do.
Um, you know they may have asmartphone, but I mean, do any
of them have a razor that does70 miles an hour?
I'll trust you to, I'll trustyou to go-roading and drive 60,
70 miles an hour.
I'm not going to trust you withthis thing in your pocket that
connects you to people we don'tknow.

Speaker 2 (01:08:24):
Yeah, it's important, and it's not necessarily them
you don't trust either, it'severyone else.
It's everyone else looking atyour kid like, oh, what can I
gain?
It's important, so it's crazy.
But yeah, those whiteboardsevery time I see them.
They're cute, but I'm like guysdon't put that in the lab.

(01:08:44):
Okay.

Speaker 1 (01:08:45):
So that's the number one thing I think that people
need to think through.
What would you say is anotherthing, kind of like the
whiteboard that you see is likeoh my gosh, please don't do that
anymore.

Speaker 2 (01:08:55):
Hmm, anything like the family vloggers, like, just
like putting their kids online,like really, I mean, that's
their.
You're creating your kidsdigital footprint for them, and
they don't even know thatthey're online.
They just think they're infront of the camera, little
video and it.
It could be so harmless, itcould be a funny photo of the

(01:09:17):
kid's butt or something, but youdon't know what people are
gonna do with that online.
And so really just not not aspecific thing, but just
protecting their privacy so theycan form their own digital
footprint when they're ready andaware of what to do, and just
protecting them in that way okay, um, if you weren't running

(01:09:40):
your own marketing and uh socialmedia firm, what would you be
doing?
this is a very nashville answer.
I would probably want to be asinger songwriter.
That's what I went to collegefor originally.
Answer I would probably want tobe a singer songwriter.
That's what I went to collegefor originally.
It's something I still thinkabout here and there and I'm
very fulfilled doing what I do.
I love it.
It's my purpose working withthese small businesses.
But sometimes I do wonder likewhat, if, what, if?

(01:10:04):
So I know that I still can like.
And then every time I do getbooked for a show, I'm like oh
man, I gotta get it ready, Igotta get ready for a show.

Speaker 1 (01:10:11):
I'm like ah man, I got to get it ready for that.
I got to get ready for that.

Speaker 2 (01:10:14):
And I got to lug my equipment, I got to change my
guitar strings, I got to get myset list ready.
But once I'm up there it's funand fresh.
But the anticipation of it canbe kind of like why am I doing
this?
And then I love it.
But that's probably the route Iwould take in an alternate

(01:10:35):
universe.

Speaker 1 (01:10:36):
Okay, yet again another reason why I need to
introduce you and Miss Carissa.
I think you all will be fastfriends If you could have dinner
with anybody, living orotherwise.
Three people who's at the table?

Speaker 2 (01:10:51):
Oh, three people.
This isn at the table.
Oh, three people.
This isn't going to be thatprofound.
I would probably do likeexperts in my industry.
I think it'd be so fun to picktheir brains.
I would want to be a sponge.
I'd want to learn.
So Gary Vee, I would definitely.
I would just like to hear himtalk in person, because he's
just so charismatic andentertaining, like what's he

(01:11:13):
like at dinner?
Um, and then there's anotherkind of influencer who's my age,
who's kind of a peer, but she'smore successful than I am by a
lot, which I think is why Iwould want to have dinner.
But her channel is like modernmillie and she does like
influencer collaborations andteaches you how to grow.
And then Latasha James, she'san industry expert who's also

(01:11:36):
similar in my age.
So I think the three of them atdinner telling me what I can do
differently, what I'm doingright, what I'm doing wrong,
what I could do to improve,would be really a really cool
dinner.

Speaker 1 (01:11:47):
Okay.
So if they were going to, ifthey were going to spend the
time and effort in order to giveyou those nuggets, what would
be a compliment or criticism youwould give each one of them to
help make them better?

Speaker 2 (01:12:00):
Oh, dang, I don't know.
I love them each.
I don't really look at a person, I don't like to pick out their
flaws or anything.
Okay, so what if you said GaryVee?

(01:12:25):
I would love it if you wouldfill in the blank.
I don't know.
I look up to him.
He's like the social media guru.

Speaker 1 (01:12:34):
I wouldn't want to be on his, his bad side, I'd be
scared.
No, I don't think he, I think,would actually put you on his
good side if you, if you hadsomething to say.

Speaker 2 (01:12:39):
I don't know, I can't think of anything off the spot
right now.
He, he can be a little bit likelike like just a little bit
angry and sometimes, like if hewas talking to me like not in a
bad way, like a passionate kindof, comes off a little bit angry
, and if he were talking to melike that I wouldn't respond
very well to that.
But his thing is like toughlove, like so it works for him

(01:13:00):
but for me I would probably cryif he talked to me like that.
But maybe that's why theclients who work with him break
with him and that's why I haveme okay, no, I get that, because
passion can often come at youknow, people take it differently
.

Speaker 1 (01:13:16):
That's why it's important the words that we use,
we use the right words andespecially if you're going to
collaborate with someone, or ifyou're going to have a business
partner or whatever, is youreally understand what the words
that you're going to use mean?
Views?
Mean because some words meansomething different to somebody
else.
A hundred percent so okay and um, so, along the way, somebody

(01:13:37):
out there right now is trying todecide do I start my business?
Do I uh, do I go down this path?
Do I?
Do I keep doing music?
Because I've always said I wasgoing to do music.
Now I'm here at Belmont and I'msupposed to do music, but
they've got something inside ofthem that's going.
I don't know that that's whatI'm supposed to do anymore.

(01:13:57):
What advice would you give them?

Speaker 2 (01:13:59):
I would say follow it .
We're given our passions for areason and you don't have to
like full on, just dropeverything to follow it.
There's like micro actions youcan take to explore it.
And that's kind of.
I mean, I I built influence, Idid, but I built it in a very
safe way.
Like I stayed with cherokeedock until I couldn't stay there

(01:14:22):
anymore.
Like I, I built it verygradually.
There was never like a fool, I'mjumping into the cliff because
by the or off the um, because bythe time they did sell, I was
like I was ready to take on moreclients, like it didn't take
too long before I, you know,felt good about that.
I would just say, if, ifsomething's calling you in a

(01:14:45):
direction and you're, you feelcalled to explore it, you don't
have to dive in, just just tryit out.
Just say yes, feel called toexplore it.
You don't have to dive in, justjust try it out.
Just say yes, do the side quest.
Do the side quest and see whathappens.
At the very least you're goingto learn something.
At the very least you're goingto learn something and whatever
you learn, you might be able toapply that and in the future.
So it doesn't have to always bethis grandiose gesture.

(01:15:07):
I'm doing this, cutting allties, taking a pivot.
It can be those little microactions that you're like
exploring I like the microaction.

Speaker 1 (01:15:15):
Yeah, yeah, um, what's the scariest thing you've
ever done?

Speaker 2 (01:15:20):
give birth, that was that's great that was so scary,
um, that was like I'm scared todo it again and my birth went
fine that I think it's such abig fear for women and I thought
about it even before I ever gotpregnant.
I was like I'm going to have todo this one day.

(01:15:44):
And it was long.
It was a long labor.
I was in labor for 26 hours, um, but I had a doula and she
helped me, but it was still veryscary.
I had a panic attack getting theepidural for because, whatever,
for whatever reason, in mynon-rational 16 hours into labor
no food, mine I was like thisepidural is gonna make me

(01:16:04):
paralyzed, it's gonna paralyzeme.
And the esthetician is itesthetician or yeah they?
They came in they were likeit's not gonna paralyze you.
I'm like, but you don't knowwhat it is.
They're like it's not.
And so I finally got theepidural because I was trying to
do without it.
Um, and that was scary, thatwas terrifying.

(01:16:26):
And I did it.
And with being scared,sometimes you just gotta push
through the fear, like if I'mscared of something and I don't
want to do something, likeunless it's like a general, like
it's going to put me in danger,like oh, walk through this dark
alley on Broadway at night.
No, but if it's something thatisn't going to hurt me, it's
just going to push me to grow,then I'll typically say yes or

(01:16:50):
I'll try to say yes.

Speaker 1 (01:16:51):
Okay, all right, so that's the scariest thing you've
ever done.

Speaker 2 (01:16:58):
What's the most fun thing you've ever done?
I'll tell you our wedding wasso fun.
Yeah, we would not have had theCalibre wedding we had without
the funds for the marketing onthere.

(01:17:20):
But yeah, it was a weddingweekend.
We had celebrity weddingplanners, I had a designer
wedding dress, all the bells andwhistles All the bells and
whistles and my friends can bethe first to tell you like
jordan would not have had awedding like that, but it was so
fun.
Our families were there, ourfriends were floor.
We had the coolest for the food.

(01:17:58):
We had the a live grill and helike live grilled steak and
salmon and I was just the bestmeal I've ever had to this day.
Just the whole thing wasprobably my one of my highlights
like so fun, so fun and so cool.
What a neat experience.
And to tie it into it wastechnically like the coolest
marketing project I've ever donetoo, because what a cool thing

(01:18:21):
to market your wedding.
But that was that was so cool,okay, so cool awesome.

Speaker 1 (01:18:27):
That is fantastic.
Yeah, I don't think anybody hassaid that that's's I mean, but
that's a great story.

Speaker 2 (01:18:33):
Yeah, it ties in everything Marketing, friends,
family, my husband gettinghitched, yeah.

Speaker 1 (01:18:41):
Well, I think anytime , especially as an entrepreneur,
if you can figure out how yourlife and your business comes
together.

Speaker 2 (01:18:49):
Oh yeah.
Then it's just that's the magicChef's kiss the cherry on top.
It's, it's so great.
But yeah, that was, that was socool.
Like, what a cool thing.
I think about that all the time.

Speaker 1 (01:19:00):
Like, that's awesome.
Um, all right.
So because I'm a bowler, yes.
Uh, one, because I'm a bowler.
Yes, one of the questions thatwe ask is if you could and it's
kind of like the dinner tableconversation but if you were
going to be in charge of acharity event the whole goal was
to raise as much money ashumanly possible for this

(01:19:22):
charity.

Speaker 2 (01:19:23):
Okay.

Speaker 1 (01:19:25):
Who would you have on your bowling team?
You need to pick four people.

Speaker 2 (01:19:28):
Okay, when I first saw this question, I definitely
thought of my inner circle, soI'm going to think of some other
people and I would not be onthe team.
I have a scar.
I have a chip in my skull froma bowling ball.
That's how bad at bowling, what?
Yeah, when I was six went totoss, held on to it, fell chin
smacked, stitches and a chip inmy skull.

Speaker 1 (01:19:50):
There have been many bowlers sit in that seat that
you're sitting in, and I don'tthink any of them have that kind
of story.

Speaker 2 (01:19:57):
Yeah, what are the odds?
I'm not very athletic, okay,okay.

Speaker 1 (01:20:01):
So you don't have to be on the team.
You can be the team manager.

Speaker 2 (01:20:07):
So who are the four people?
So the goal is to get as muchviewership, absolutely.
You've said some people havesaid some crazy things.

Speaker 1 (01:20:14):
So we've got, we have hired Influence Media Marketing
Co in order to set the line up.

Speaker 2 (01:20:23):
I think this would be a crazy team and therefore get
a ton of views and be a littlebit controversial.
So what if we did Kamala Harris, trump, putin and kim jong-un?
Wow, that would be.
That would be a crazy.
That would be a crazy eventthat would be a crazy event.

Speaker 1 (01:20:44):
Okay, I'm gonna make it just slightly crazier okay
because the last thing you haveto pick is you have to pick the
commentator oh, I don.

Speaker 2 (01:20:52):
I don't know her name , but whoever the comedian, the
blonde comedian who did theGolden Globes, was it?
She did such a good job.
What's her name?
Oh, I know who you're talkingabout.
Oh my gosh, that would be aperfect person.
She's blonde.
She's slightly inappropriate.

Speaker 1 (01:21:10):
Yes, sometimes more than slightly inappropriate.

Speaker 2 (01:21:12):
Yes.

Speaker 1 (01:21:12):
Sometimes more than slightly inappropriate.
Yes, Okay.
I'm going to look up her nameand we'll put it here, okay, yes
, but that wow.

Speaker 2 (01:21:22):
That, okay, that's the team.

Speaker 1 (01:21:24):
That's the team.
All right, that's going to beinteresting, all right.

Speaker 2 (01:21:29):
Last question Okay, how do you want to be remembered
?
I want to be remembered assomebody who can put a smile on
somebody's face.
I feel like I'm really goodabout being able to make people
smile or laugh and I I like thatabout myself.
I like that.
I think people feel prettycomfortable around me and my

(01:21:51):
clients feel that way.
They they need to feel that waybecause I'm filming them in a
vulnerable position.
Sometimes it's scary being oncamera, so I want to be somebody
other people can feelcomfortable around and smile
around and laugh with.

Speaker 1 (01:22:05):
Cool, I love that.
Yeah, out there somewheresomebody is listening right now
and hopefully they're.
They're about to go live ontheir face, do it what I mean.
Give them some, give them a,give them a pep talk right now,
right before you got it.

Speaker 2 (01:22:21):
Embrace the cringe, be cringy.
What's cringy isn't you postingonline.
What's cringy is people judgingyou for posting online.
So embrace it If you, if yourcircle doesn't like it, find a
new circle, you just do it.
Just do it.
Rip the bandaid off, get itdone.

Speaker 1 (01:22:39):
That's fantastic.
Well, Jordan, thank you so muchfor joining us today.
It's, it's been awesome.
How do, how does people, how dopeople get in touch with you?

Speaker 2 (01:22:47):
They can honestly just text me 615-913-0772.
I'm a Gen Z.
That's my form of communication.
Typically they can find meonline Jordan underscore, lynn
underscore.
Or influence M-M-C-O is my likesocial handle.
Didn't think that through incollege because that's kind of a

(01:23:09):
mouthful, but we're stickingwith it.
But yeah.
Or they can visit my website atinfluence M-M through in
college because that's kind of amouthful, but we're sticking
with it.
Um, but yeah.
Or they can visit my website atinfluence m m like m as in
mouse.
Influence m m c o dot com cool.

Speaker 1 (01:23:21):
Well, that's awesome.
Um, and thank you for sharingthe um the bit about protecting
your children and rethinkingkind of how how we we put things
online.
It doesn't mean you know it's,it's kind of both sides.
We're encouraging you topromote your business and to
have an online presence but atthe same time, find that line

(01:23:43):
where you say I'm protecting mykids in this way.

Speaker 2 (01:23:47):
Absolutely.

Speaker 1 (01:23:48):
Thank you so much for sharing.
Thank you Well, team.
You heard it here with Ms, msMiss Jordan Grubbs.
She is fantastic.
She's here in Middle Tennesseeand she does amazing work with
her clients.
If you'd like to work withJordan, please reach out to her.
Like I said it before, she'sfantastic.
We have some mutual clients andwhat she does is special
because she doesn't send you fora photo shoot.

(01:24:12):
She comes out and she does itbecause she wants to make sure
that you're being representedappropriately and in the way
that you want, and so maybeyou've got some nuggets that
you've taken from this episodeand then you can bake into yours
.
Remember, she said consistencyis key, and that's whether
you're growing your business,whether that's how you're
growing your TikTok or whetherit's protecting your children.
Consistency is key.
Tiktok or whether it'sprotecting your children,
consistency is key.
So get out there, have fun, andI hope that this was what you

(01:24:34):
needed today.
Until next time, we're theCharge Forward Podcast.
We'll see you later.
Team is Jim Cripps here withthe Charge Forward Podcast.
I just want to tell you I loveyou, I appreciate you listening,
I appreciate you forsubscribing and sharing the
Charge Forward Podcast withpeople you know and you love,
because that's what we're here,for we are here to share the

(01:24:54):
amazing stories, the things thatpeople have been through, the
ways that they were able toimprove their life, so that you
can take little nuggets fromtheirs and help improve your
story and be better tomorrowthan you were today.
I hope that this is the toolyou needed at the right time and
that you find value in theamazing guests that we bring

(01:25:16):
each and every week.
Thanks so much and don't forgetnew episodes drop every
Thursday.

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