Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jim Cripps (00:00):
You are the cap for
whatever goes on in your store,
in your company, in yourdistrict, in your household.
However excited you are, whatyou believe is possible,
whatever that threshold is.
Hey, good afternoon team JimCripps here with the Charge
(00:23):
Forward podcast, and I have aspecial treat for you today.
I have two local rock stars inthe health and wellness space.
I have Bree and Steve fromRadiant Roots and Libertas Cryo
Welcome.
Steve Price of Libertas Cr (00:36):
Well
, thank you, jim, it's nice to
be here.
Absolutely.
Thank you for having us on here.
Jim Cripps (00:40):
Absolutely so.
Both of you operate out ofClarksville, is that right?
Steve Price of Libertas Cry (00:46):
Yes
, libertas Trio is out of
Clarksville and then RadiantRoads sort of has a little more
flexibility with it being onlineand in Clarksville.
Jim Cripps (00:55):
Yeah, okay.
Well, a lot of health andwellness coaching in that space
kind of tends to be online now,especially post-2020, right?
Breanna Price of Radiant R (01:04):
Yeah
, and I.
It's a.
It's a good way to do thatbecause I can reach more people,
but I still love our localcommunity, so I'm still doing.
I'm still teaching classesaround the community and holding
workshops to be able to connectwith our just the local people.
Jim Cripps (01:17):
Yeah, absolutely.
Well, you know, here in 2025,you know, if I could tell
anybody you know any real advice, it would be get a hold of your
health, fix what you don't likeand be open minded to
alternative therapies.
And you know, some of thatcomes with the coaching like you
(01:40):
all provide, and then some ofit is self study, like you
really got to get out there andyou got to be willing to listen
and willing to do a little bitof research, um, but you know,
we kind of found each otherthrough Libertas cryo.
Uh, when you guys opened, youdid a uh kind of an event or you
sponsored, uh one of the uhcommitment clubs from wild
(02:00):
things.
Steve Price of Libertas Cr (02:01):
Yeah
, I think we uh, we met through
our through, uh, crossfit wildthings actually being kind
enough to help up, boost our,the business up by um, doing an
event for our and boostinglibertas trial for a month with
their gym, and uh, and thenthat's where we sort of met and
you became an awesome customerand uh, yeah, I mean mean
(02:23):
CrossFit Wild Things was awesomefor that.
And then, yeah, and wellness isso important, whatever form it
takes, and I completely agreewith what you just said.
I think people should just takea little bit of time to think
about it and really prioritizeit.
Yeah, so if you will kind of runthrough what you guys offer at
(02:45):
Libertas Cryo, so Libertas Cryooffers a host of different
things, from two types of coldtherapy to include cryotherapy
and cold plunges, and then wehave traditional and our sauna,
contrast therapy, salt therapy,red light compression.
So it's a it's a lot of thingsthat we offer, but the key thing
(03:06):
is that there are alternativesthat can either work by
themselves or in conjunctionwith traditional therapies or
medicines that people are doingand can really have an impact on
a large portion of commonissues that people have today.
Jim Cripps (03:26):
Yeah, and correct me
if I'm wrong here, but you kind
of found some of thesealternative therapies to try to
cope with some of the pain thatwas caused from a career in the
military.
Steve Price of Libertas Cr (03:38):
Yeah
, my time in the military.
I ignored.
I was like a lot of thepopulation.
I liked a lot of people.
I ignored.
I was like a lot of thepopulation, like a lot of people
.
I ignored everything and I justwanted to be able to do my job
and not waste time going to thedoctor or do anything.
So as long as I, as long as Icould do what I needed to do,
then I was good to go.
And I ignored everything.
(03:58):
Until towards the end of mycareer, and I actually I was at
a desk.
I had a desk job.
At the end of my career I wasdepressed, I hated my life
because I wanted to have fun andthey were forcing me to not
have fun.
But it was a blessing indisguise, because I was actually
able to take stock of my healthand go to the doctor.
(04:18):
And that's when I starteddiscovering these types of
therapies, because thetraditional medicine, or what
the military wanted me to do,wasn't working.
It was causing more harm, in myopinion, than any benefit that
I was getting, and so I lookedfor alternatives.
(04:39):
And cold therapy changed mylife.
And cold therapy changed mylife.
And then all these therapieschanged not only my life.
But Bree saw a ton of benefitsfrom some of this stuff and sort
of working together in thestruggles that we had or the
issues we were trying toovercome in our life, both
individually and together,really drove us to these types
(05:02):
of things and are the reasonwe're so passionate about them.
Jim Cripps (05:06):
Yeah, and so you
were both in the military right.
Yes, we were, and so, steve,you were special forces.
Steve Price of Libertas Cryo (05:13):
I
was special forces but I was
enlisted, and so Bree outrankedme.
Every night I would come home.
I am the captain now.
I love it.
She would make me salute herwhen I came home, which was okay
, um, but yeah, no, we were bothin.
Jim Cripps (05:26):
It was awesome and
and Brie, you were an MP.
Breanna Price of Radiant Ro (05:29):
Yes
, Uh, I was an MP for a few
years in the national guardTennessee national guard while I
was in college, going to ROTC,and then when I commissioned, I
commissioned as a medicalservice officer and thankfully I
was able to stay at FortCampbell, so we were able to
live together.
I know that's not common for alot of military.
They have to for whateverreason they're at different duty
stations and that wasn'tsomething we had to struggle
(05:52):
through, which is nice.
Jim Cripps (05:53):
Yeah, that's
fantastic.
Breanna Price of Radiant R (05:54):
Yeah
.
Jim Cripps (05:54):
And so how many
years were each of you in?
Breanna Price of Radiant Root (05:57):
I
was in 10.
Jim Cripps (05:58):
Okay.
Steve Price of Libertas Cr (05:58):
Like
two, three months shy of 10
years, and then yeah, yeah, andI was in 20 years in 12 days.
Very specific, I love it 12days were too much yeah, that
was too much.
Breanna Price of Radiant Roo (06:10):
It
pushed me over the edge, but we
made it yeah, but the whensteve got decided he was going
to finally start addressing hishealth and his pain management
stuff, um, I think it was kindof like a floodgate situation.
There's a lot of people whotalk about it a little bit more.
Some people will call itoperator syndrome and some
people will just not name it.
(06:32):
But there's a lot of peoplethat when they have a high
intensity job whether it'sspecial forces, whether it's a
combat job in the military, evenif it's not combat, um, a first
responder style situation whenthey come out of that high
stress situation their body isstill ramped up and producing
the cortisol to be able to getthrough and manage that.
(06:53):
And there are a lot of peoplewho struggle with mental health
issues, um, coming out of thatand being able to calm their
bodies down.
And we noticed that with Steve,where he just he was having fun
he calls it having fun, it's notfun for me, but everything he
did was very high intensity,high stress.
And then when he stopped that,it came to a grinding halt.
(07:13):
We left our whole community.
We were going through IVF andinfertility treatments and then
he also went to a desk job atthat same time and it was like
opening the floodgates of wow,what's going on with my body?
Um, he did.
He tried to do everything thathe was told to do by the doctors
, and which is not normal, whichis not normal.
(07:35):
He never does what he's told.
And, uh, it just seemed to makethe situation worse.
And then, with the healthissues that I was having and the
infertility and the losses withIVF, and my health kept getting
worse and I still same thingkept doing everything I was
supposed to do, everything thatI was told to do with the
(07:56):
doctor's orders and commonWestern medicine, and it just
made the situation worse.
Medicine and it just made thesituation worth.
And it was early 2020, beforeall the fun craziness in 2020.
We decided that we were justgoing to start stepping back and
addressing our health in thebest way that we knew how, and
(08:17):
we were.
We did a ton of research and wetried a bunch of different
things and found what worked foreach of us individually, and I
think that's part of how came tome creating my business and
then Steve creating his is thebio-individual approach, like
cold plunge is a great example.
(08:37):
Cold plunge is awesome forSteve.
It's great for him.
It made my migraines worse, so,but I had cryotherapy, which
it's a cold therapy.
You think it would be the same,um, but it actually made my
migraines better.
So that was part of the reasonwhy we added so many modalities
to our shop is we wanted to beable to meet people where they
(08:58):
were at and help as much as wecould help the individual person
with their individual problemsmuch as we could help the
individual person with theirindividual problems.
Jim Cripps (09:11):
Yeah, absolutely
Well you know, the great news is
, uh, emmett, is is proof thatyou guys healed right or in in
the process of healing.
You know, I think, I think it'sa full-time, uh endeavor as we
get older to make sure thatwe're, uh, we're, we're putting
our best physical self forwardand taking care of that.
Breanna Price of Radiant R (09:25):
Yeah
, and being able to work on the
healing and feel better in myown body also makes me a better
mom.
I mean thinking back to when Iwas at that peak desperation and
just fresh off a loss with IVF,my body wasn't healthy, I
wasn't healthy, my mind wasn'thealthy.
With IVF, my body wasn'thealthy, I wasn't healthy, my
(09:47):
mind wasn't healthy.
And thinking about howexhausting it is to have a kid
now, I'm really glad that I tookthe effort to work on some of
those foundational thingsbecause I'm able to be as
patient as possible, morepatient, more present.
I'm able to enjoy the momentsand not get stuck in that
sadness cycle.
So I think that's a reallypowerful thing of everybody.
Everybody has their own journeyand everybody has something
(10:07):
different that will work forthem, but to lean into that and
listen to your body and it'sworth the effort of trying to
heal from a foundational aspect.
Jim Cripps (10:15):
Absolutely.
And so what were, what weresome key things that that you
did um, that that led to youguys being able to conceive?
Breanna Price of Radiant Root (10:24):
A
lot of things.
Steve Price of Libertas Cr (10:26):
Well
, Jim, I just kept climbing up
there.
I don't think I understand, butno, it was a lot of different
things.
It was a lot of teamwork inorder to do it?
Breanna Price of Radiant Roo (10:38):
Is
it teamwork to conceive?
Steve Price of Libertas Cr (10:39):
Well
, in addressing our individual
and our group.
In addressing our individualand our group, you know our
(11:00):
couple of medical requirementsin order to do that.
You know getting opportunitiesto do um, either events hosted
by the green beret foundationthat we were able to meet other
people and hear stories, or theuh, the benefit from the Donovan
and Baines foundation wherethey paid for us to go get uh
(11:23):
foundation, where they paid forus to go get uh stellate ganglia
block, and then uh, brie wasn'table to get this but as a part
of that treatment I was able todo ketamine therapy and, in
conjunction with that, and uh.
So you know all these differentuh organizations helping us and
other people helping us and usalso taking the time to to try
(11:46):
to address some things reallyhelped us out.
Jim Cripps (11:49):
Yeah, well, you know
, I think globally, um, the
ability to like fertility is aproblem.
It's a growing problem, uh, youknow, and you could argue that
it's because of the chemicals,it's because of how we live our
lives.
I mean all types of things,even even just the the way
society views masculinity orclassic feminine femininity.
(12:09):
Um, you know, it is it's, it'svery concerning, um, and so I
think this is a great time andspace, for there's a lot of
people right now that arewondering are we going to be
able to conceive?
You know, they may be sixmonths in, or 12 months in, or
or years in, and and, andthey're kind of at a loss
(12:30):
because they've done everythingthat you know Western medicine
says is the right thing, andthey're, they're still striking
out or they're still having, uh,those very taxing, uh, failures
that that hit so close to home.
Breanna Price of Radiant R (12:46):
Yeah
, I mean there's.
There's a lot to even unpack inthere.
I think the big thing with thegrowing and infertility there's
a lot and people are more arenoticing blood sugar
dysregulation and they talkabout so if we're going to talk
about a strategy that actuallycan impact people's lives,
knowing what's happening withyour blood sugar whether it's
insulin resistance or somepeople call it metabolic
syndrome understanding itaffects men and women and at the
(13:11):
beginning it's just insulinresistance.
It's the energy crashes, it'swaking up at three in the
morning, it's being a lot ofpeople will say I'm hangry all
the time.
That's a blood sugardysregulation and so people will
not realize they think it's anormal because so many people
are going through it.
I mean it's over 50% of thepopulation now has either type
(13:33):
two but diabetes or insulinresistance and they're both
rooted in the same problem andwith that long-term it goes all
the way to cardiovasculardisease and heart attacks and
strokes.
I mean your blood sugarregulation impacts everything.
Now people are talking aboutcalling Alzheimer's type 3
diabetes because again itimpacts your brain, like every
(13:56):
aspect of your body is impactedby that and a lot of men don't
realize that that also impactssemen health, the morbidity,
mortality, morphology, the threethings that are measured.
It impacts erectile dysfunction.
It impacts, just because thevascular, all the cardiovascular
issues with men and so, as anactionable thing, that like step
(14:20):
one in a family trying toconceive, we're like what's your
blood sugar doing?
How are you?
How are your energy managementthroughout the day?
It can be easily talked aboutwith macros.
I think a lot of people it'smore palatable to understand
macros, but protein is a reallybig part of that and I mean I
know that, like your journey andyou going to a mainly
(14:40):
animal-based diet, but it'sreally powerful in what it does
for your body.
It has the building blocksneeded but it also stops that
blood sugar dysregulation, whichinfertility is.
I mean male infertility isclimbing at like 1% every year.
Jim Cripps (14:58):
Yeah, it's crazy,
which is terrifying.
Breanna Price of Radiant Ro (15:01):
And
then you look into the
situation, like how it'simpacting women.
So many women have PCOS that'sone of the most common um
diagnoses with infertility inwomen and the heart and the root
of that is blood sugardysregulation and inflammation,
um, which are two things thatcan be managed with managing
your blood sugar.
(15:21):
Um.
So the good thing is you cantake action.
You're not powerless, and Ithink a lot of people going
through infertility and in thebeginning or years into that
journey, knowing that they'renot powerless in that is is
really powerful.
Jim Cripps (15:36):
Yeah Well, you know
people will do a lot of things
in order to try to get over that, but at the same time, you
almost have to just go.
Okay, but are you willing tolook at what you eat?
Breanna Price of Radiant R (15:50):
It's
hard.
I mean, it's simple, it'ssimple, it's hard.
Sure, absolutely yeah.
Jim Cripps (15:56):
Um, well, you know,
I think everybody has to get to
that point.
Where they're, they're sick ofwhere they're at.
Um, you can't talk somebodyinto it.
They're either.
They're either ready or they'renot.
And um, actually, a recentrecent guest was just in the
studio last week and if we backup to June, uh, this is uh, my
best friend for 35 years andhe's got uh, a five-year-old and
(16:20):
he's got a at that at thatpoint, like a two month old
five-year-old and he's got a atthat at that point like a two
month old.
And you know, he admitted theother day that he couldn't get
in, get in the floor and playwith, play with his kids.
He was the heaviest he'd everbeen, um, and I don't know ever
in my lifetime that he'd everbeen heavier than I was.
But uh, he was heavier than Iwas and I said, look, you know,
(16:44):
get on this animal based uh dietwith me for 90 days and he did
it every, every day.
We sent each other our, our, thescreenshot of our macros and he
hasn't worked out not one time,which I wish I could talk him
into that one.
But, um, you know, he's down 35pounds and he's like I can, I
can get in the floor and playwith my kids now, you know, and
(17:06):
you could just see it beamingall over him, like you know and
and they went through IVF.
They, you know, they struggledthrough trying to figure that
out, that part out, and, um, youknow, for probably two years
and at the same time he was also, you know, probably the most
unhealthy he had been in hisadult life.
Breanna Price of Radiant R (17:27):
Yeah
, I'm so happy for him.
That's a big success.
Steve Price of Libertas Cr (17:30):
Yeah
, I mean there are a lot of
recent fairly recent studiesthat are really starting to
support how important aprotein-rich diet is and they're
(17:56):
showing that if all you do ischange the amount of protein
you're taking in to theappropriate amount or a high
level especially if you'reoverweight or obese.
You will lose weight withoutchanging anything else, Even
increasing your basic caloricconsumption yeah.
(18:19):
Yeah, even with a caloricsurplus, if it's comprised of
protein.
And then the muscle preservingeffects of that, even if you're
not working out, if you'regetting the appropriate protein
and preserving muscle andpreferably building muscle, it's
so important.
Jim Cripps (18:27):
But yeah, I mean
protein just changing that can
have a huge impact on people'slives.
Yeah, absolutely.
Well, you know, one of the kindof the, the the base of the
charge for podcast, is peoplewho default to charging forward
when other people give up.
And I think both of you reallyjust I mean that is at your core
, uh, whether we're talkingSteve, you and special forces, I
mean you literally chargedforward into you know things
(18:49):
that other people would cowerand you know just freeze and
then in your personal journeys,you know we're talking about
going through trying to start afamily and trying to figure that
out and kind of hitting thewall with Western medicine, and
but now here you are helpingother people charge forward and
learn how to take care ofthemselves.
(19:09):
I guess we know how or why yougot into cold therapy, but why
did you feel passionate enoughabout it to start a business and
to bring that to customers or,or, you know, to the, to the
community?
Steve Price of Libertas Cr (19:25):
Yeah
, I've always enjoyed helping
people.
Um, you know, in the military,um, you know you do all kinds of
different jobs out there to doand but the end of the day I
mean especially as a green beretin general you're you're
helping people, you're teachingpeople.
You know as're you're helpingpeople, you're teaching people.
You know as a you're you'reteaching people to to help
(19:48):
themselves too.
Or you're uh helping peoplewith a problem they have and
you're there to help them withthat problem and uh, so at at
the, at the core, you know you,you help solve problems and uh,
when I was getting out of themilitary, I knew I had such a
horrible attitude that Icouldn't have a boss.
(20:10):
Um, aside from the one at homeaside from her, because she's
wonderful and I still fight hertooth and nail, but it's uh,
it's completely different and uh, and so I knew I couldn't do
that.
Um, I, I wanted to beentrepreneurial.
Luckily, me and Bree havealways been on the same page
(20:30):
financially and with an eye onthe future at a minimum of being
, you know, set up for hardtimes to where we don't have to
worry as much.
And so we saved and we investedand we didn't do certain things
because we wanted to save andinvest, to invest in our future.
And so when I got out, you know, we had, we had that base
(20:54):
financial capability.
And then I always knew I wantedto be entrepreneurial and to
continue to help people, and Isaw the difference that made in
my life and in Bree's life, andso it was a, it was a no brainer
to to have something soimpactful and, um, to bring it
to, you know, into intoClarksville especially.
(21:16):
You know there's a lot of bigcities that have this type of
stuff.
You know Nashville has a ton ofstuff not exactly like ours.
Ours, I think we're the mostcomprehensive with the different
types of services we offer,whereas a lot of places
available have this and that or,uh, you know stuff like that.
But, um, but smallercommunities don't have it.
(21:40):
And clartsville is such ainteresting place, with it being
home of fort campbell, withAustin Peay, with all that stuff
, and Montgomery County issupposedly one of the youngest
counties in Tennessee and withsuch a diverse population of
people that one are like me orlike Bree, it was a no-brainer
(22:00):
to bring that there and to tryto do something entrepreneurial
after the military.
And if I failed, I failed, itdoesn't matter.
I knew that when I got out.
If I didn't try something andfail at it, because I can always
go get a job, I can always goask somebody to pay me money to
show up somewhere for a fewhours a day, and then them hate
(22:21):
that decision because I havesuch a horrible attitude.
But I didn't want to uh, lookback and be like I should have
tried that and so, yeah, Iwanted to help people,
especially that community.
And then uh, yeah, why not?
Jim Cripps (22:35):
Well, and anybody
that that pays attention to my
Instagram or Facebook feed,they've seen me there in your
cold plunges, uh, even justthey're in your cold plunges,
even just last week, because Ihad three podcasts on Monday to
get ready for and, for the firsttime in almost 20 months, I was
sick and I had to get ready forthat.
So I came in Sunday and said,okay, light me up, I'm still
(22:56):
sick, trying to get over this.
What do you suggest?
And you were like all right,well, you need to do halo
therapy, which which, if youwill, to everybody out there,
explain what halo therapy is.
Steve Price of Libertas Cr (23:07):
Yeah
, I mean.
Halo therapy, first of all, isamazing.
It's salt therapy, Um, justlike you know, if you watch a
movie about the, about richpeople in the old days, and
every time somebody said, oh, Ineed to take a vacation to the
beach or um go to the seaside orimagine how you felt when you
go to the seaside or go to thebeach and how amazing you feel
(23:30):
because of that salt.
Salt is in the air, it's in the,it's in the ocean.
You know you're getting it.
It says you're getting a lotmore salt, and so that's what
halo therapy is.
It's it's salt therapy, the,the medical grade salt.
It gets on your is it's salttherapy, the medical grade salt.
It gets on your skin.
It penetrates your pores.
It's awesome for your skin Ifyou have eczema, acne rashes,
(23:52):
whatever, if you just want tolook healthier.
It hasn't made me prettier yet,but it's getting there.
And then really good internallytoo.
You know all types of you.
You know the overarching issuesof copd, whether, however,
that's showing up for people.
You know respiratory issues orallergies or congestion, and so
(24:16):
salt is amazing and it's naturaland, uh, it has, it can have so
many benefits and you can, youcan see some immediate results.
I think when you came in thatday, you noticed at before you
walked out the door, somebenefit to it.
Jim Cripps (24:30):
Oh, absolutely yeah,
you know, uh, because.
So I did the halo therapycombined with the red light
therapy and then did sauna andthen went into the cold plunge,
Yep, and it was really for meand I know most people do it in
a different order For me, assoon as I hit that cold water,
it was like you just open upeverything in my head all at
(24:51):
once.
It was like, okay, now I canbreathe and you know, it was my
first experience with the halotherapy.
But you know, I don't think Iwould have been in the studio on
Monday had I not come to seeyou.
And that's not me trying to padyour ego, you know.
Steve Price of Libertas Cryo (25:06):
I
mean you can if you want to,
right, but but no, I mean Iagree with you.
I mean that's why we're openand people don't realize this
and it's not just a random, uh,conglomeration of services that
we have either.
Then you know, all this stuffthat libertas trial provides is
something that we've personallyseen benefit from and through
research and trying tounderstand how things work, the
(25:29):
ability to combine these thingstogether in one spot.
I mean it's amazing.
I mean I think you would haveseen some benefit if you would
have just done halo therapy, butthe combination of what you did
was able to build off of eachservice and really provide that
greater value.
Yeah, and that's why that stuffexists all in one spot, because
(25:53):
it can work.
So combinations of differentthings for different reasons can
be really powerful for people.
Jim Cripps (25:59):
Yeah, Well, and
again, you know I knew a few of
the services that you provided,like I'm familiar with red light
therapy, I'm familiar with coldtherapy and those types of
things, but you know, a lot ofpeople are not.
And you know, I think, just youknow, I know we've had these
conversations about my dad.
So you know, a few months agomy dad and mom are on a Alaskan
(26:21):
cruise with 14 other veteransand dad has to be off boarded
from the ship and has to haveemergency surgery in a bush
hospital in Sitka, alaska, wherethe the doctor just happened to
stop by to drop off somepaperwork because he only comes
two days a month and this wasnot one of those days.
(26:44):
But he stopped by and hesmelled the infection and so
when I talked to the surgeon, hesaid I can't leave here because
if I do, your dad dies.
I'm going to treat your dadjust the way I would treat my
dad and I'm going to try to gethim able to get onto an airplane
where he can get to somewherethat may be able to save his
(27:05):
life.
You book flights, I'll do thisand fast forward.
Um, you know it went.
It was everything from.
We're going to have to takeboth feet to.
You're probably going to loseboth legs to.
What they did ended up doingwas they deboned the right foot
so, which I didn't even know wasa thing and then fast forward.
(27:27):
He's in the hospital for 30days, he comes home for a little
bit, he goes back to thehospital.
Now they're back to we're goingto have to take the foot and
maybe a race to take the leg totry to save your life.
Fast forward to now.
They think that he will walk byhis birthday in mid-January.
And one of the things that I didthat I think my parents thought
I was nuts is I bought a redlight unit.
(27:49):
Yeah, and you know it was likeput this on his foot.
What does it do?
It helps heal.
Just put it on his foot, justdo that.
Now, was that the cause of it?
I have no idea, but I felt likeif I didn't do that, knowing
what I know about red lighttherapy, if I didn't do that,
then I was complicit in himlosing his limbs and or his life
(28:11):
.
Steve Price of Libertas Cr (28:12):
Yeah
, I mean, if you didn't do the
red light, what would you havehad to lose by not doing?
Jim Cripps (28:18):
the red light.
That was the thing.
It was.
Like I have nothing to lose,like literally buy the unit, get
it here.
It's at least an opportunity.
You know, and I think the samething about any of these
therapies that people eitherhave not heard of or they think
is taboo.
I feel like, especially withcold plunging, people make all
(28:39):
types of excuses and they thinkit's not for them.
But I wish, I wish there was acamera that when they walked in
the front of your building and Iwish it took a snapshot of what
they look like when they walkin, and I wish there was a
snapshot when they walk out,because the smile that comes on
people's faces after coldplunging, I mean I don't think
(29:04):
there's anything like it.
I mean it's the equivalent insome degree of, you know,
watching your kids score a pointin a basketball game or a
football game or whatever Likeit just lights you up and it's a
huge endorphin rush with coldplunge specifically.
Breanna Price of Radiant Roo (29:19):
So
I think that's what makes a big
difference.
And then you add in the drysauna.
So with the dry sauna it goespast 176 degrees.
So that activates those heatshock proteins.
Jim Cripps (29:29):
So if you will share
some a little bit about that,
yeah, so we have two saunas.
Breanna Price of Radiant Roo (29:34):
We
have a dry or traditional sauna
and then we have an IR sauna,two different heat sources.
The dry sauna will go pasthigher than what the IR sauna
can do, past that 176 degreesFahrenheit, and then with that
it activates the heat shockproteins in your body.
So all the research that we seeassociated with these massive
(29:54):
cardiovascular recovery benefitswith saunas, if you look at the
methods in that research,almost every single one is using
a traditional or dry sauna,whatever you want to call it,
because it's the heat shockproteins.
And then the IR sauna is alittle bit different in its
methodology.
It heats you from the insideout.
It doesn't have to go as hot,which is great, because you
(30:15):
don't want your insides 176degrees.
The biggest benefit is detox, soyou do get some pain relief.
It's really powerful for painrelief and how some of those
wavelengths will go into themuscle tissue, Um, and then
there are there is somecardiovascular benefits, but the
biggest like wow, this isamazing, it's the detox capacity
, Cause it pulls out heavymetals through your skin.
(30:37):
Um, I also didn't completely ahundred percent believe that.
I'd read the research and I waslike cool, that's awesome.
And then I started doing the IRsauna and for six months I
sweat out black shit.
Yeah.
Literally and I would like so.
The first time I was like thiscan't be real and so I would
shower beforehand, because I waslike maybe I was dirty, you
know, maybe my skin wasn't veryclean and no, it was.
(31:00):
It's disgusting, but that'sokay.
Jim Cripps (31:02):
But that was all
things that your body had stored
up.
Breanna Price of Radiant R (31:05):
That
couldn't be processed out
through the other detox pathways.
So we have five detox pathways.
Everything at our shop supportsevery one of those detox
pathways.
There is obviously defecation,there is urine, there is sweat,
there is respiratory and there'syour lymphatic system and with
every modality that our shops,they will either compliment each
other or work on just one andsupporting that detox pathway.
(31:28):
Um, so IR sauna is awesome, likethat's what we love to tell
people about, cause it's sopowerful.
And then you come upon, likethe military or first responders
or firefighters and the toxicexposures that they're breathing
in.
Um, you get the diesel fumes,whether it's like a truck driver
or someone working in the motorpool on post.
That's the kind of stuff thatneeds to be detoxed out through
(31:51):
IR sauna, and IR sauna isamazing at that.
But if you add in thetraditional sauna with a cold
plunge, you have even more of anendorphin rush and having the
extreme heat to the extreme cold, a lot of people find it easier
than just doing a cold plunge.
Um, I think every person that'stried it has said that same
(32:12):
thing.
Like oh, it's so much easier.
Um, but that like, just fromthe vasodilation and
vasoconstriction it increasesthe, the happy hormones, the
feel good feelings, theendorphins.
It increases that.
So after that session, I thinkevery person leaves the shop
just on cloud nine.
And so what you're?
Jim Cripps (32:29):
talking about is
what you call um contrast
therapy, there in in at Libertasright.
Breanna Price of Radiant Ro (32:37):
Yes
, so we do contrast therapy with
IR or with the traditionalsauna.
Again, we want people to.
We want to meet people wherethey're at.
Some people, if they've gotthyroid issues or hajimotos, I
know that's a really big one fora lot of people.
They can't sweat really well.
And so the IR sauna is muchsafer and much a better option
(32:57):
for them.
Okay.
And just anyone who's havingissues with like starting to
sweat.
Ir sauna is your.
That's the sweet spot.
Jim Cripps (33:03):
Okay, cool, and is
that your favorite?
Breanna Price of Radiant Root (33:06):
I
love it yes.
Jim Cripps (33:07):
Now, do you so?
Do you recommend that people gocold, hot, cold, or what what?
What do you?
What do you see as the best?
Breanna Price of Radiant Root (33:15):
I
think as long as you're ending
on cold.
I know people will come there,will be combative about this,
but I think as long as you'reending on cold, um, I think
that's the best combo, Likehowever many times you go back
and forth.
There's research showing um,whether it's short stints in the
sauna, long stints, taking a 30minute break there's a bunch of
different approaches dependingon what type of health result
(33:37):
you're wanting.
But I think as long as endingon cold, you're stopping that
inflammatory response, andinflammation is a big deal.
Inflammation is the root ofalmost every single chronic
disease we have in our nation,and so in us trying to help
people stem the tide of thesechronic diseases, we want to
help stop the inflammation, sowe always recommend cold last.
Steve Price of Libertas Cr (34:00):
Yeah
, I mean almost everybody is
trying to deal with some type ofinflammation, so almost
everybody would benefit fromending on cold.
If you're not dealing withanything inflammatory, then you
could end on hot, but for themajority of people, cold is
going to be the best way to endit yeah.
Jim Cripps (34:19):
Well, and Steve, one
of the things that I noticed
the very first time I was atLibertas is you guys have
different protocols kind of laidout so that people can kind of
do their own program in regardto cold plunge, and I didn't
even know there was such thingas a program.
So I guess you know how do yousee that factoring in?
Steve Price of Libertas Cr (34:38):
Well
, that sort of just goes towards
what does that customer want toget from their session?
If somebody's coming in forpain, which I do cold plunge for
my pain management that's myprimary pain medicine, and when
(34:59):
somebody comes in for that, youcan tell them hey, for pain
management, just hop in thatcold plunge, sit in there, let
it sink in and get out.
And I think that's a reallygood way to just sit in there,
try to relax, let it creep in,help you out.
But there's so many protocolsfor different results.
(35:22):
There's so many protocols fordifferent results.
You know somebody, what was itin 2023, in the winter of 23,?
I did.
I was doing cold plunges everyday and I was really wanting to
see if it made an impact on mybody composition.
And so cold therapy is reallygood at helping your body take
(35:45):
your bad fat and turning it intogood fat or your visceral fat
Please explain that and helpingtransition that into brown fat,
which is then bioavailable thatyour body will actually use as
fuel.
I think one of the reasons itwas so impactful for me, not
(36:05):
only with pain management butalso body composition Brie
brought up operator syndromebefore.
Brie brought up operatorsyndrome before or or or
especially a lot of men inwhatever, not just operator
syndrome related, but in highstress life events, or, you know
, first responders, high levelbusiness people or or just
(36:30):
people that are stressed out byeverything they have to put up
with in life.
But especially men will havethe same level of stress.
But men especially, will developthat hard big belly.
You know that's stress-relatedmajority of the time and that's
(36:52):
visceral and those people end uptrying to exercise and diet
that off but that is notavailable for their body to get
rid of.
Like your body, that's a.
Your body created that as acoping mechanism, almost
protective.
It's protective and your body'snot looking to burn that off as
(37:13):
a fuel source.
Chances of your body burningthat off are very low and most
people will continue to cutcalories and try to really work
and get at that and they'll endup burning muscle Because your
body will especially if you'renot, like we said before, not
eating a high-protein diet butthat's why cold therapy is so
amazing not eating a highprotein diet, but that's why
(37:35):
cold therapy is so amazing,because it can that your body
will actually start to look totransition that fat into brown
fat that your body will then use.
Um, that's where I think that'sand you can do a certain
protocol for that.
So, especially like you can getin there.
You can get in that cold plunge.
You can start shivering.
You stand up, you for a minuteor so, just let your body warm
(37:58):
up a little bit, get back in.
Stand up, get back in.
That's a really good protocolto start helping with that, uh,
that visceral fat to brown fattransition.
Um, and then you know, and withcold plunges, all you need is
11 minutes a week in order tosee the majority of the benefits
that you're able to, andpreferably, you know, spread out
(38:21):
.
You know, if you're, if you'relooking for the the biggest
impact for the lowest amount oftime, two to three sessions
totaling 11 minutes a week andyou're going to see the majority
of the benefits, whateverprotocol you're doing, minutes a
week and you're going to seethe majority of the benefits,
whatever protocol you're doing.
Jim Cripps (38:35):
Yeah Well, and I
think that's a misconception for
some people is they think thatthey need to get in and stay 10
minutes the first time they comein, and that's not the case at
all.
Like you might only make it twominutes and that's okay, but
you're trying to get that shockto your system.
Steve Price of Libertas Cryo (38:50):
I
feel like a big misconception
people have was one yeah, youdon't have to do it very long,
you just want to do a shock.
But also there's a lot ofpeople that think they have to
go in there and do it at someGod awful temperature.
That is uh, that is notmanageable.
Um years when I when I startedtoe plunging, I was, I think I
(39:11):
started around the the horsetrough we put in our backyard.
It was probably usually around55, 56 degrees.
One because I was too cheap tobuy enough ice to get it colder,
but also because that wasreally cold to me when I started
doing it.
And there's plenty of scienceand data out there showing that
(39:32):
anything 60 degrees or under isgoing to have an impact,
especially if it's cold to you.
It doesn't.
It doesn't matter if somebodywho's been doing it for a long
time doesn't think it's cold.
Is it cold to you?
Does it make you have thatfeeling?
Does it make you cold?
(39:52):
You're going to have a benefitnow, years down the road, you
know, now I get into 55 degreesand I think I'm in a hot bath,
right, but that's.
That's different.
When I first started, I wasdying.
It was hard for me and I sawbenefits from it and um, and you
don't have to do it.
You know, in differentprotocols require different
things but you know, justgetting that it's that sort of a
(40:16):
shock, in that being hard foryou is where those true benefits
come from.
You know there's differentkinds of stress in our life.
There's bad stress that you youcan't overcome, that you can't,
you have no control over.
But when we start talking aboutyou stress or hermetic stress
and all this, all these types ofstresses that you have control
over and that you can overcomestuff and that actually help you
(40:39):
to develop coping mechanisms tobecome better at handling the
stress that you don't havecontrol over, that's where the
cold plunge really starts tohelp out is it's hard to you but
you can overcome it and you candevelop these patterns and
these ways to overcome obstaclesin your life.
Yeah, and all the physicalbenefits and huge mental
(41:02):
benefits.
I mean the cold therapy and coldplunging in particular, with
its ability to have an impact onmental wellness.
I think it's amazing.
Jim Cripps (41:13):
Yeah, well, you know
, and even castle comes and does
cold plunging, he's 11.
Steve Price of Libertas Cr (41:18):
Well
, first of all, castle makes me
mad because when he came in anddid cold plunges he went colder
than it took me years to get tothe level of cold.
He came in and did and was likethat was nothing, yeah, so well
, and I think it's all aboutwhat we're exposed to.
Jim Cripps (41:43):
Yeah, you know, I
think of my very first cold
plunge and, um, I was petrified,which I know now just seems
crazy to me, but it was so faroutside of my comfort zone so I
go to the bio hacking conference.
So, you know, I buy a ticket,spend a bunch of money, fly to
the biohacking conference in um,orlando is where it was that
time and they had a cold plungethere all week and it was the
big nice unit, kind of like whatyou guys have.
(42:03):
And, um, you know, I could havedone it any of those days.
I was literally the very lastcold plunge of the entire event.
I put it off and put it off, andput it off and put it off, and
finally I go and I said, youknow, okay, well, what if I want
to do this?
And she goes, I mean, can you,can you run up to your hotel
room, grab your stuff and beback down here in five minutes,
(42:24):
cause we're we're shutting itdown and even going up to grab
my stuff, I was like I couldjust not go back down and I get
down there Right, and so at 39degrees, and I get down there,
she can't stop me Right, and soat 39 degrees and I made it
three minutes and I didn't dieand I was like, okay, and now I
absolutely love my.
my favorite is 42 degrees at 10minutes.
(42:46):
Yeah, and I do that selfishlybecause of how long it takes me
to warm back up, and I tellpeople this all the time.
It's almost impossible to getangry when, when your body
hasn't warmed back up yet, likeyou're just, you're just happy,
like you're just nothing,nothing phases you.
Um, and I love that, you knowit's.
It's kind of that reset, yeah.
Steve Price of Libertas Cr (43:06):
Well
, I mean so we, we keep talking
about this endorphin rush orrelease.
That happens, and that happenspretty quick in the, in the cold
plunge or in cold therapy.
The reason why cold plunge likeyou like to do, 42 degrees for
10 minutes I love that exacttemperature for about that
amount of time too, um, becauseI know what happens during that
(43:26):
time.
I know that at around a minute,maybe a minute and a half, I
feel large that endorphin rush,that release.
But I also know that aroundfour and a half to five minutes
I enter this sense of claritythat is not accessible to me
(43:48):
outside of cold plunge that Ihave.
That I've been able to figureout yet.
Um, maybe if I became moremindful or tried some breathing
exercises, maybe or journalingor journaling I mean, there's
some people might be able to,but that's the only thing that I
mean, that sense of claritythat I'm able to receive, and
then, um, just sit in and I canhave breakthroughs in my mental
(44:09):
thought capacity, or just reallysit in it and come out of it
and my day is changed, just likeyou say.
Jim Cripps (44:21):
I can't be mad after
that.
Yeah, no, it's fantastic.
Yeah Well, uh.
So we've talked a lot about, uh, libertas cryo, but radiant
roots.
So you're doing some healthoptimization, some coaching.
Breanna Price of Radiant Roo (44:29):
Uh
, you've also partnered with a
couple of different people, so,if you will, with a couple of
different people, so if you willtell us a little bit about that
, yeah, so um September of lastyear, I signed up and committed
to a certification that's calledthe nutrition therapy
association.
It's nutrition therapypractitioner.
Um, I have a bachelor's inhealth and human performance.
(44:50):
I've been in the health space.
We did all of our research andtrying to address our own health
and our own lives and when wewere able to make progress with
my health because I haveHashimoto's and PCOS and then
add in some PTSD just for fun,and so when addressing that, all
(45:10):
the cold therapies, the saunas,the salt floats, those are
things that made impact for me.
But I had someone who was anutrition therapy practitioner
and she helped me findsupportive foods and a better
balance in macros and justworked on dealing with the root
cause of what was going on in myhealth and I went from not
(45:31):
ovulating like maybe once a year, which is pretty common with
PCOS, um to a normal healthycycle I had uh it's a big deal
and I had a lot of um suspectwith endometriosis.
I didn't want to go through thediagnostic surgery of that Um,
but it was.
I mean it was awful Like my.
(45:55):
My life was terrible.
It was so much pain and so manyproblems.
And addressing the root causeof that, I mean it truly changed
my life.
It changed our marriage, itchanged our health and then now
we have our son as a result ofthat Um and she she was the
first person that heard me, thatsaw me, that was willing to dig
into my problems and not justsay, oh well, here's a protocol,
(46:16):
a pre-scripted protocol thatmay not apply to you, because I
talk about bio-individuality allthe time.
It's part of the reason we haveLibertas, it's part of the
reasons why I built my business,but I did this year-long
certification, just completed it.
And then I've been working withclients and I work with
(46:37):
primarily women, um, but womenwho have Hajimoto's and PCOS are
struggling with in theirfertility journey, um, if
there's some like stubbornweight gain, all these issues,
that can be a myriad of problemsand they just need someone to
walk that journey with them andthey need someone to be able to
listen, find what works for themand, um, someone did that for
(46:58):
me and it changed my life in inevery way possible, and I want
to be able to be that light forwomen.
Um, so that's that's what we'redoing.
It's we're figuring it out,cause we have a 20 month old and
, um, he does not make the dayseasy.
He's a little beastie, um, butevery single day I'm grateful
(47:19):
for that one person that put theeffort into hearing me, seeing
me and wanting to help make mylife better and I it.
It almost feels like a callingnow.
I w I've always wanted to workwith people.
Um, I was almost done with asecond bachelor's degree.
This is this is so like.
Oh my God.
I was almost complete with asecond bachelor's degree.
This is this is so like.
Oh my God.
I was almost complete with asecond bachelor's degree.
I had applied to PA school andthen we got pregnant and I
(47:41):
thought I cannot spend 12 hourdays away from my son.
I mean the, the, what we did toget here.
I can't, I can't do it, and so Iswitched that around.
That calling of being able tohelp people, um, never went away
, and so I'm finding ways tomake it work, because it looks a
little bit different with a kidthan I thought.
(48:01):
It would be very different, um,but I can't.
I can't turn off that that needto be able to help women.
And the way I was helped I meannobody 10 years and nobody
helped 10 years, and we still, Ihad doctors saying that they
wouldn't help me.
I, we had losses with IVF Imean that's, that's a long time
to persevere and to say that Iknow God put this calling on my
(48:26):
heart.
I, I can't give up, but I don'tknow what to do, um, and I want
to be able to be that light forpeople.
Jim Cripps (48:34):
No, and again I
think it goes right back to kind
of the.
The mission of the charge forpodcasts is people who don't
give up, like I think you saidit perfectly.
You said you, you, you couldn'timagine giving up, but you also
don't know how to win, you know, and I think that's just that's
a wonderful spirit and thing tohave, and so many people just
(48:56):
default to giving up, like, oh,it's like they're looking for
the signs to tell them thatthey're supposed to give up.
Yeah, instead of looking forthat, that one thread that says
no, no, no, hang on, you're,you're, you're going to get
there.
Breanna Price of Radiant R (49:08):
Yeah
, I like to call that the
self-fulfilling prophecy.
You have already decided thatit's going to be a reality.
So anything you can think of,or any excuse that you see and
you're like oh, that's it.
That's the reason why I have togive up.
Um, so I being aware of that'skind of important, and then not
that I want to give Steve aneven bigger head than he has.
But, um, there's plenty, plentyof times early on in my life
(49:31):
that I was not a charge forwardperson.
Um, I didn't.
I, I had the drive, but thefear of failure was just too
much to to persevere.
Um, and if I didn't know how toget there, I would just be like
I can't do it, I gotta quit.
Um, and then, steve, what'syour favorite saying?
Steve Price of Libertas C (49:49):
Don't
self-select.
Breanna Price of Radiant (49:50):
Don't
self-select.
There was.
I wanted to go to Pathfinderschool.
It was an option for me, not anoption for many women and not
an option with medical serviceofficers.
Very often it's applicable, butit's a big deal.
In the Army it's a big deal.
Pathfinders are very cool,really nervous and like I
(50:15):
couldn't do it and I couldn't.
I just couldn't keep up.
I couldn't with the image thatI had created of people that had
made that Um, and Steve waslike don't self-select, you're
you're going to fail if youdon't do it.
And as soon as he said that,like again, there's a few light
switch moments in my life andthat was one Um.
And since then, anytime I startfeeling discouraged or feeling
(50:35):
like I need to take a step backor I can't just keep pushing,
I'm like, well, of course, if Igive up, I'm going to fail, and
that's enough to be like youmight win, though.
And that's more powerful thanthe fear of failure.
Because what happens if yousucceed?
What does that look like?
I mean our life now.
Our life is there's hard things, but our life is amazing and we
have worked so hard for wherewe are.
(50:57):
We have foregone a lot forwhere we are, but if I had given
up, like how dark would it havebeen?
Jim Cripps (51:03):
Oh, yeah, yeah.
Well, I needed to know that yougave up.
Yeah, yeah.
Breanna Price of Radiant R (51:07):
Yeah
, and I.
How many more times would Iquit on myself Like that's not,
it's not worth it?
Jim Cripps (51:12):
Yeah, well, and, and
you can kind of lead into um.
So when I started the chargefor podcast, this was not an
intent, but it just kept comingup in almost every single
episode.
And so now I just when, whenthere's a natural segue, I just
ask, and so for you guys, howimportant or how how game
changing has it been that youfound the right spouse?
(51:35):
I think it's extremelyimportant.
Steve Price of Libertas Cryo (51:38):
I
mean, I think before we were
married or we met, I think I waspurposely looking for a spouse.
I wasn't necessarily superinterested in just the bachelor
game, but meeting somebody thatwe're equally yoked or however
you want to put it, or that we,we, we meshed together Well, um
(52:02):
has been extremely importantthrough, to be able to make it
through hard times, when youneed support, when you, when you
need a cheerleader, when youneed um, anything like that,
that having the right individualby your side is an invaluable
resource.
Breanna Price of Radiant R (52:21):
Yeah
.
Steve Price of Libertas C (52:22):
Would
you agree, Bree?
Breanna Price of Radiant Root (52:23):
I
would agree, not under duress.
Steve Price of Libertas Cryo (52:26):
No
it's a.
Breanna Price of Radiant R (52:28):
I've
been.
We have a wonderful marriage.
And I got married younger.
I'm a baby Steve's old.
I got married younger and Iknew on our first date, which is
kind of funny.
I had been him Han unsure and Iknew on our first date.
And after our first date Icalled my mom and I said I met
the man I'm going to marry and Ihad been someone that never
(52:49):
wanted kids.
I wanted to do it myself.
I wanted to be that the alphafemale.
I was not going to let anybodyhurt me, I wasn't going to trust
anyone, I didn't want to bemarried.
And one date with this man andI was like I found someone where
my soul is safe, so that'spowerful.
Jim Cripps (53:05):
Say that again, say
that again.
Breanna Price of Radiant Root (53:07):
I
found someone where my soul is
safe.
Yeah.
Jim Cripps (53:11):
That's it right
there.
Breanna Price of Radiant R (53:12):
It's
true, and it's I mean, we got
married almost nine months afterour first date it was pretty
fast, um, but there's thingsthat I could not have pictured
or thought through as a youngerage, that have just um, we've
grown together, which is reallycritical.
We've been on the same page, um, but it's things like how he is
as a dad, that at 20, I wouldnot have thought through that.
(53:34):
To ask him what his viewpointis of being a dad and how, um,
our, our, we call him a beastie.
Our son is a little bit wild,um, but I love it.
Boys should be wild, kidsshould be wild, and, um, steve
doesn't stifle that that spiritin him, and it's something that
is beautiful to watch and Icouldn't have expected that.
So there is a little bit ofluck in our situation, or maybe
(53:57):
we just picked real good, Idon't know.
Steve Price of Libertas Cryo (54:00):
I
think we're just good at picking
.
Breanna Price of Radiant R (54:01):
Just
real good.
Steve Price of Libertas Cr (54:02):
Just
real good.
Jim Cripps (54:03):
Well, some people's
pickers are broken, yeah, like
that's just, that's a real thing, yeah.
But I also think you know, steve, you said something there that
I that I identify with is, um,you said you weren't really
interested in the bachelor lifeand you were, you were looking
for a spouse and, like you knowmy parents, which you've met
them, you know they've beenmarried 50, 57 years, I think,
(54:28):
and, uh, you know, so they theygot married young, they were,
they were 18.
And but the the one thing andthey struggled, you know my dad
was exposed to agent orange, notin the normal way I say normal,
but you know most people have,uh, it's just cause it was in
the environment.
When they were in, uh, vietnamwhere his dad's was direct
exposure, he was soaked in itcause he was spraying it with a
(54:49):
backpack sprayer, yeah, and sothey didn't, they didn't really
know what it caused or what itwould do, and one of the things
is it causes you to be sterilefor roughly a decade.
And you know, the good news is,knock on wood.
You know, when I was born, Iwas a surprise but also didn't
have that we know of, didn'thave any birth defects which if
(55:10):
I'd have been born before, thatlikely would have, and some
pretty catastrophic ones.
But I was always looking becauseof their example.
I was looking for my equal, youknow, not somebody just like me
, but somebody that complimentedme where I was weak and I was
strong where they were weak.
And so there was somebody towalk through life with, not drag
(55:31):
along, or somebody to drag mealong, which, if that's what
you're looking for, I'm not madat you, it just wasn't what I
was looking for.
And so a lot of times for me,the first date was also the last
date, cause it was like, nope,that's not it.
Yeah, and uh, kind of the samething.
So, um, you know, uh, emily andI's first date, I had that
(55:55):
moment and I was like, oh, this,this could be it.
And and she wouldn't go out withme for a full six months, a
full six months.
She was just like she's like no, I'm bad at dating, I'm just
not doing it.
And and I didn't let her offthe hook.
I was like, well, you're nevergoing to get good at it if you
don't don't work at it.
So you know, quit being aquitter.
And and it probably didn't helpgetting to the first date for a
while, but anyway.
(56:19):
And then here we are.
But I do think you know evenMiles and Jill, which you guys
know.
You know they shared, and Milessaid it's not just the business
, it's my happiness, because ofour marriage and our life
together helps me be better atbusiness and make decisions that
maybe I wouldn't have madeotherwise.
(56:40):
And so now you're bothentrepreneurs, both in the
health space, for great reasons.
What are some of the challengesthat you've hit as an
entrepreneur that maybe youdidn't expect or nobody said,
hey, this is going to happen, belooking out for it.
Steve Price of Libertas Cr (56:57):
Yeah
, I mean there's a whole host of
things that have uh we onlylaugh cause we don't want to cry
.
Yeah, the the challenges arereal.
They're they're real, butthey're awesome.
Um, I think, uh, you knowthey're real, but they're
awesome.
I think you know, when westarted this business, I think
(57:19):
one challenge that we ran intowas how contagious being an
entrepreneur is, Because I meanit's fun.
But, you know, eventually westarted our own separate things,
and I think that's because itis so much fun despite the
(57:42):
challenges, or maybe because Imean I love challenges, I love
overcoming something difficult,and so it's kind of hard to
identify a challenge and say, oh, that's so hard or that it's a
bad thing, because it's fun toovercome, it's fun to solve a
problem and to come out theother side better.
(58:04):
So that's one thing, I think.
The desire to I didn't see thatcoming the desire to keep going
or to constantly change,Because we're also constantly
trying to add to or take away orjust change things around and
it's time consuming.
Breanna Price of Radiant R (58:20):
Yeah
, apparently we don't like to
rest, um, no, so we I think it'ssomething that we do in our
marriage that, um, I call ittherapy is we go for walks and
we call them rage walks, um, andthey're so much fun we.
I mean, you'll start a walk,you'll be mad and we'll be just
talking through whatever and um,some people will do EMDR
therapy.
Um, I just take a walk withSteve.
(58:41):
It's more fun, um, but on thatway, well, we walk every day and
we just talk through the good,the bad, the indifference,
sometimes our quiet walks,whatever, um, but I don't know.
Two weeks ago we were on a walkand I was telling Steve I was
like I didn't expect to behaving so much fun.
I'm tired, it's a lot of work.
My brain never shuts down.
(59:02):
There is always one more thingto plan and dream and turn into
a reality.
And now that I'm working in thebusiness of creating
relationships and helping people, I mean that's a big emotional
toll.
So there's a lot to it.
But I didn't imagine how muchfun I would have.
I mean, even I'm up late atnight and I am taking notes or
I'm thinking and I'm I'm lovingit.
(59:23):
So for some people, um, owninga business is not.
It's not for everybody.
It is a stress and we talkabout good stress and bad stress
and, um, what we areexperiencing.
It's good for us because wefeel emboldened and we're
enjoying it and we want totackle that challenge.
There are some people that thatjust can be too much for them.
(59:45):
So same thing with everythingBioindividuality, Know yourself,
lean into that and then, yeah,just honor who you are.
I didn't realize how much funit would be and I saw Steve go
after his dreams and then I waslike, well, I want to try.
Jim Cripps (01:00:03):
Absolutely Well.
You know I love working withboth of you.
You know you had a recently.
You had a um uh kind of like umuh, not presentation.
What do you want to call it?
Breanna Price of Radiant Root (01:00:14):
I
think I called it a seminar, a
seminar uh with Titan T?
Jim Cripps (01:00:18):
uh, and please
remind me her name.
Breanna Price of Radiant (01:00:20):
Brandy
Robertson.
Brandy Robertson.
Jim Cripps (01:00:22):
And, um, you know,
my lovely wife, she is she.
I usually have to drag her tothe first thing when it comes to
health, and then she's likeokay, this is, this is my safe
space.
Steve Price of Libertas (01:00:33):
That's
awesome.
Jim Cripps (01:00:34):
So she came with me
to that and then ended up doing
something she never thought shewould ever do, and that was
doing cryotherapy, and I dothink that that is a well.
Let me ask you before I throwmy opinion on it Do you see that
as an easier entry point forpeople that are scared of cold
(01:00:55):
therapy?
Steve Price of Libertas Cryo (01:00:56):
no
, no, okay no only I mean it
again, bio individuality, but,um, you know actually the what?
What I've seen at the shop isthat with cryotherapy sometimes,
um, it can be a very stressfulthing to try to do at first
(01:01:17):
because it looks intimidating.
Jim Cripps (01:01:20):
It does look
intimidating.
It looks way scarier than it is.
Steve Price of Libertas Cryo (01:01:23):
It
looks intimidating beyond just
being cold.
You know, somebody sees a tubfull of cold water.
They're not necessarilyintimidated by that.
They don't want to be wet andcold, but they're not
intimidated by it.
They a lot of people see thetrial therapy and they have
anxiety around it or or feararound doing it and so, um, I
(01:01:44):
think if, if a person doesn'thave that anxiety around that
part of it, it is easier, it isa more gentle approach to start
cold therapy.
But, um, but if, if somebody isintimidated by anything like
that, then I think it actuallymakes it harder.
Jim Cripps (01:02:02):
Yeah, yeah Well, and
I think there's also some
misconceptions around.
Uh, cold therapy and and I knowI even fell into this category
is I remember when I firststarted doing cryo this was
three years ago I would go rightafter I left the gym and, of
course, now we know that Ibasically wasted my workout
(01:02:23):
because you need thatinflammation and so you need a
break from that.
And is it around three hours iskind of what they suggest as a
I don't want to say cooling offperiod.
Steve Price of Libertas Cr (01:02:35):
I've
seen different studies or
different suggestions.
You know, it sort of depends, Ithink, at a minimum an hour
post-workout.
But even then I mean you got toask yourself did I actually
have a good workout?
Or what am I going to the crowdthere Like, for instance, the
other day I had a, I had a great, I was having a great workout
(01:02:57):
and I totally destroyed my backand uh, doing deadlifts on some
lightweight.
That was no issue, but I justdid it anyway and uh.
Breanna Price of Radiant Root (01:03:08):
I
like the five.
Oh five is light for you.
Steve Price of Libertas Cryo (01:03:10):
No
big deal and um all the guys in
the gym are staring at him.
No big deal.
Breanna Price of Radiant Ro (01:03:12):
All
the guys in the gym are staring
at him.
He's like it's no big deal.
Jim Cripps (01:03:16):
Steve's built
different than average man.
I mean, it's not.
Steve Price of Libertas Cry (01:03:21):
But
you know, I had a good workout,
despite destroying my back thatday, and I knew that getting
into that cryotherapy chamberwas more important than that one
workout.
Jim Cripps (01:03:33):
You know, gain from
that and then that one workout
you know gained from that, yeah,so if you end up with an injury
, then speed.
The faster you can get to thatcold therapy, the better for me?
Steve Price of Libertas Cr (01:03:42):
Yeah
, definitely.
I mean that by getting to thetrial therapy chamber as fast as
I could after that point ofinjury.
I was able to actually movethat day, and still now not
perfectly, but I was able to dowhat I needed to do that day
without um having to stop.
If I hadn't gone there, I'vebeen, I'd have been bedridden
(01:04:05):
for that day.
That that's one of the worstinjuries I've had to my back in
a while and cryotherapy, youknow, allowed me to, has allowed
me to keep going not perfectly,but it it gives me an
opportunity.
Yeah.
Jim Cripps (01:04:21):
Yeah, and then
you've got a new therapy that is
coming, um, and by the timethis airs, it should, should
already be there, right?
Steve Price of Libertas Cr (01:04:28):
Yeah
, I'm hoping so I actually did.
Uh, it's supposed to ship today, so I'm really excited.
You know a lot of people focuson the, the, the physical
aspects of the services we offer, all that stuff.
But the mental benefits of thedifferent services we offer, I
think can be more, even moreimpactful than some of the the
(01:04:51):
physical, especially with themental health crisis that our
nation is going through.
I mean, you, look at all themental health issues that people
are dealing with.
But anyway, our next servicethat we will be providing is the
ShiftWave.
It's basically an acoustictherapy-type device where you
(01:05:12):
sit in a zero-gravity chair andit looks like there's these
speakers or subwoofersunderneath it.
And it uses those to provideacoustic pressure wave to your
body and it can.
You know it can upregulate, itcan downregulate, it can.
It has sleep, it has sleepperformance protocols and all
(01:05:34):
this different stuff and canhelp reduce anxiety and
depression.
They've used it a ton inUkraine and they've seen great
results there.
That company just signed acontract with the NFL to provide
their players with this kind oftechnology and it's making a
difference in a lot, a lot ofdifferent fields.
(01:05:55):
Um, I can't wait to bring it andsee one, what it does on its
own for people, and and two incombination.
I I truly think that incombination with some of our
services, with the shift wave,it can make a huge impact,
because when you talk about, um,down regulation and better
sleep, so the shift wave, it canmake a huge impact.
Because when you talk aboutdown regulation and better sleep
(01:06:15):
, so the shift wave has sleepperformance protocols that are
supposed to help you sleepbetter.
Well, you combine, potentiallycombine that with cold therapy,
where you're actually alsolowering your body temperature,
as though your body werepreparing to sleep, because, in
order to sleep, your bodynaturally decreases its
temperature to get ready to goto sleep and you combine those
(01:06:38):
two, or you know, and then seethe benefits of that Um.
I think it's going to be reallygreat.
It's going to help with pain,anxiety, depression and uh, it's
going to be something veryunique that isn't available
anywhere in the area, and Ican't wait for it to help people
.
Jim Cripps (01:06:54):
I love it.
I love it.
Steve Price of Libertas (01:06:55):
That's
fantastic.
Jim Cripps (01:06:56):
Um, what, what do
you?
What gets you guys excitedabout the future?
Like what?
What are you?
Steve Price of Libertas C (01:07:03):
fired
up about.
I'm really fired up aboutbreaking even one day.
Breanna Price of Radiant Roo (01:07:10):
No
one day one day.
Steve Price of Libertas Cryo (01:07:11):
No
, I I can't wait to wait to see
where things go and how far wecan take all this stuff and
being an example for Emmett toemulate, whether or not this
Libertas Trio makes it huge andbecomes a national chain and
totally disrupts the theindustry, because the majority
(01:07:36):
of shops like this are just abunch of liars or or try to sell
stuff that's not true.
Um, whether that happens or not, emmett will see us try.
He'll see us work hard and winor lose.
He will see us react graciouslyand with an eye on the future
(01:07:59):
and to make things even betterthan wherever they are now.
Yeah, that's awesome.
Breanna Price of Radiant R (01:08:04):
Yeah
, and one of my gratitude
prayers, I guess, and it's beenthis way since I don't know
maybe 14.
I've always been grateful thatI have an able body to do the
things I love and to give backto God's people and to me.
Everybody is God's people.
God loves everybody, and so notto me.
That is biblical.
So let's be very clear, that isbiblical.
(01:08:26):
But in what gets me excited forthe future is I wasn't at a
point where I could give andserve the community around me
and because of the stuff that wehave, I've been able to do that
.
So, looking at the future ofthat, I'm going to continue that
gratitude prayer.
I'm going to continue to servethe community around me and give
(01:08:47):
with as much love as I have.
And then also with that knowingthat if I can change someone's
life the way that they'vechanged mine, that's a ripple
effect how many people can Iaffect?
And then how many people theycould affect?
We all want to change the world.
On this macro scale, I loved mytime in the military, but it's
still small, Even the big thingsthat I did, because I did some
(01:09:12):
really cool stuff.
Um, it still is.
Uh, it didn't feel as big causeI wasn't doing a lot of
one-on-one, helping peoplechange their lives.
Yeah.
Um.
So looking at the future, andwhat gets me excited is um
seeing the people that I help,seeing what they do and seeing
how how big that ripple goesCause man, I'm excited for that.
Jim Cripps (01:09:33):
That's awesome.
Well, and I think that goeshand in hand with what you said
earlier Uh, you can be exhaustedand your well can still be full
because you see what you'redoing matters.
Yeah, and I think you're bothin spaces where you absolutely
can see that.
Yeah.
That's great.
Um, you know, I know, that yourhealth journey for both of you
has has been, has been a bigfactor in why you are where you
(01:09:55):
are and those types of things.
What are you doing?
Uh, what are you doing withEmmett to make sure that he
grows up healthy and and maybehas his eye on that as he goes
along?
Breanna Price of Radiant Roo (01:10:04):
Oh
man, I'm full crunchy.
Um, uh, we get raw milk from alocal farmer in Cooper town.
Um, and that's the.
That's not everything.
But what we're doing at afamily level is we're
prioritizing relationships.
We're prioritizing quality timewith each other.
Um, physical health is reallyimportant.
(01:10:25):
That's.
That leads into many otherhealth things.
So, um, we, we take him onwalks.
When we go to the gym he's inchild watch right now, but when
we work out at home, he's withus.
We try to get outside, getsunshine, get nature.
In food choices, we make thebest choices we can.
We focus on nourishing ourbodies as opposed to hitting a
(01:10:49):
diet.
I think that's a big thing thatI want him to know this he
needs to nourish his body asopposed to oh, I just need to
diet or I just need to look acertain way.
I want him to start his lifeand focus his life as a way of
nourishing himself and othersaround him.
And then also, I guess we loveeach other, so I guess that
(01:11:12):
helps.
Steve Price of Libertas Cr (01:11:12):
That
helps a little bit.
That does help a little bit.
Breanna Price of Rad (01:11:13):
Absolutely
.
Jim Cripps (01:11:14):
I know it love each
other, so I guess that helps.
That helps a little bit thatdoes help a little bit.
Steve Price of Liber (01:11:15):
Absolutely
.
Breanna Price of Radiant Root (01:11:15):
I
know it's definitely
controversial.
I know a lot of people say thatmarriage is hard and there are
hard things and life is hard.
But my marriage isn't that andI think that will make a big
difference in what Emmett seesand hopefully what he wants to
emulate and the kind of man hewants to be, how he wants to
(01:11:36):
love and nourish hisrelationships.
But yeah, I don't think yourmarriage should be hard.
That's kind of a it'scontroversial.
I know many people tell it tome.
It's a hard thing when you'renot in a good place for your
spouse.
But your spouse should be apoint of safety and we work
towards it.
I mean it's not like we'repassive and everything's luck.
(01:11:56):
I mean we, we absolutely worktowards it but hopefully a
showing that and the work andthe love that that's something
that will be a generationalthing for him.
Jim Cripps (01:12:05):
Sure, well, you know
, I think you, you both laid the
foundation and I think one ofthe things that, uh, that Steve
and I talked about early on wasreally kind of two things One,
you built Libertas cryo withoutdebt.
And then two, um and correct meif I'm wrong here, but I think
I remember this right when, uh,when you sign up for the
(01:12:27):
military, there's like a sign onbonus, and a lot of people,
especially young men, blow thaton a car, or usually a car, and
you invested yours yep, yeah, no, uh, you know, when I was, when
I joined the army, I definitelytook my enlistment bonus and
(01:12:48):
invested it.
Steve Price of Libertas Cryo (01:12:49):
I
was lucky enough in high school
to actually go through a, aninvestment class, and I learned
about compounding interest.
I didn't necessarily understandit very well, but I knew about
it and I knew that it could helpme.
And so, not knowing much ofanything, when I I got that, uh,
the enlistment bonus, Iinvested it straight into edward
(01:13:13):
jones, and whatever they didwith it, I didn't care at the
time, I just like invest us anddo it, and uh, and they did, and
it that has helped us.
Now.
I could have done betterbecause when, after my first
combat deployment, I definitelybecame, uh, a wild animal and
wasted plenty of money andplenty of time on stupid things,
(01:13:35):
but, um, but even then, evenwith my stupidity in my early
twenties, that one good decisionof investing that initial
amount of money um, even thoughit could have been better and we
could be better if I didn'tdrink so much of my money away
when I was a young man or buy somany stupid things, that one
good decision had a hugeramification with the power of
(01:13:57):
compound interest and so, yeah,it was awesome.
Jim Cripps (01:14:01):
Well, I think that
helps marriage.
You know, emily and I we didn'tnecessarily do that, but when
we started dating, we startedgetting more serious about
finances and you know we skippedvacations and we did, you know,
a lot of things on the DaveRamsey path, and you know.
So these days, knock on wood,we don't owe anybody to any
(01:14:25):
money.
I don't owe anybody any moneyfor anything.
Yeah.
Breanna Price of Radiant Ro (01:14:29):
And
a lot of work.
Jim Cripps (01:14:29):
Good job it is a lot
of work, but at the same time
now I almost think it's veryselfish in that we don't have a
lot of the problems that otherpeople have, yeah, in that that
affect their marriage.
I think finances a lot of timesis kind of at the root cause or
is poking at whatever the realcause is for whatever argument
(01:14:50):
that comes to play.
And you know every once in awhile when, when Emily and I do
get into a disagreement aboutsomething, um, we also have to
take a step back and be likethis is what we're arguing over.
Yeah, that's first worldproblems right there, like
that's, you know, and then youkind of have to laugh at
yourself because you know you gooh yeah, there's other real
(01:15:11):
problems out there that aren't.
You know who didn't wash a dishor something silly.
Breanna Price of Radiant Roo (01:15:19):
At
that moment, though, that
problem is still real to you.
Oh yeah.
Jim Cripps (01:15:22):
It doesn't make it
any less real, but you know,
it's kind of that step back fromit kind of moment, like if I
can pan out in the biggerpicture, it's, it's nothing well
you know, having arguments anddisagreements it's not
necessarily a bad thing.
Steve Price of Liber (01:15:36):
Especially
if you learn how to fight the
right way, it can be really goodum okay, please expand on that,
because I love that.
Jim Cripps (01:15:42):
Nobody's ever said
that before.
If you learn how to fight, theright way.
Steve Price of Libertas Cr (01:15:45):
Yeah
, I mean you.
You have to.
I mean just getting an argumentwith somebody or having a
disagreement isn't bad,especially when and when you're
in that fight.
If you're not, if you're tryingto actually resolve conflict
and not actually attack thatperson you're in conflict with,
then you can both come out of itbetter with a with clear
(01:16:06):
understanding or with a pathforward that works for everybody
.
With clear understanding orwith a path forward that works
for everybody.
I mean if you and so if youfight the right way, you know
people can come out of thatsituation in a better place that
they entered it.
Now you fight the wrong way byattacking.
If you're just, if you're notnecessarily care, if you don't
care about winning but you only,or if you don't care about
(01:16:27):
actually resolving the conflictbut all you care about is
causing more damage to thatperson than they cause to you,
then you're all going to lose inthat situation.
But I mean fighting can be goodfor couples if it's done
correctly, with the rightmindset and desired outcome.
Breanna Price of Radiant Ro (01:16:44):
You
want me to tell the wine glass
story.
Steve Price of Libertas Cry (01:16:45):
I'd
love the wine glass story.
All right.
Breanna Price of Radiant Roo (01:16:49):
Oh
man, humility is a big part of
marriage, jeez.
So we've both been at least onthe same page of avoiding debt
for all of our marriage andknowing each other even before
knowing him.
Steve Price of Libertas Cr (01:17:01):
Even
though Dave Ramsey is a curse
word to you.
Breanna Price of Radiant Ro (01:17:03):
Yes
, and the nasty B word, oh my.
God.
But even before marriage, Imean, I joined the military.
I didn't.
I knew I knew school was athing.
I knew I wanted to do it.
Um, my family was poor, we hadno money and I knew that that
was an avenue where I could dothat.
And then there was a sense ofpurpose that came after that.
But, um, I was homeless twicebecause I was so desperate to
(01:17:29):
avoid debt at any cost.
I was not willing to do it.
So we have the same um desireto avoid being controlled by
money, um, even at the expenseof housing.
Uh, but we're newly married,trying to learn how we want to
communicate and, um, how we wantto use that nasty budget word
(01:17:49):
and how that looks for us, andI've always seen a budget as a
way to control someone andnobody's going to control me and
we had set our budget.
We were on the same page, wewere doing our so when we set a
budget, non-negotiables for usis housing, food, tithes, and we
, for us, specifically, we wantto give to God before we give to
(01:18:10):
the government.
So that's like we've got to puteffort into making sure we
tithe that aligns with what ourvision and our values are, and
so all of those things, all thenumbers were set, we were on
board and we both had our dailymonthly spend for our budget and
I had already spent mine, ofcourse, and I was still not
(01:18:30):
doing very well with that um,and it was because I kept
approaching it of he was tryingto control me and there he
wasn't, but I wasn't seeing that.
so we had to have a fight aboutthat um.
But we were in Macy's and I sawthese cute wine glasses.
They were $19.
They were these like clear withpretty crystal etching or
(01:18:50):
whatever on them, and they were$19.
It does not matter, but clearwith pretty crystal etching or
whatever on them, and they were$19.
It does not matter.
But also, we, we had gone pastwhat we agreed upon and I picked
it up and I said I want thesewine glasses.
And Steve and I got into a fightin the store and my best friend
was like, oh my God, I got toget out of here Cause she was
still new to knowing us at thetime.
She walked away.
We didn't get the wine glasses.
I got them a few years laterout of spite, and then they
(01:19:12):
ended up every single one endedup getting broken somehow while
Steve was washing them.
But but that I mean, that's aperfect example of we.
We had a fight about it becauseI thought he was controlling me
and that's not what it was.
We were, we set, we set anintention for our life.
We set our vision.
We both agreed on numbers andthen I broke that agreement, Um,
(01:19:35):
and then a few months later wehad to work through that again.
And the fighting fairs reallyfighting right, Fighting fairs,
not not attacking, and havinghumility is really important.
And I will never forget thosewine glasses.
Jim Cripps (01:19:49):
Well, I think it
taught you an important lesson.
You know, and and it's it'sgreat that you look back on that
and and I mean, what a what agreat lesson to learn for $19,
you know, um, but it is.
It is about the end game beingthe same right, and you're
growing up together, you're, youknow, you're figuring out what
(01:20:10):
it means to be married, what itmeans to be on the same page,
what it means to share a visionor a goal and to share some
sacrifice along the way, even ifit's a $19 set of wine glasses.
Breanna Price of Radiant R (01:20:23):
Yeah
, yeah, and I think that that's
really important, that sharingthe sacrifice along the way.
We know a lot of people andthere's so many times where
Steve and I are both like thankGod, we're on the same page with
money, because it impacts a lotof people and rightly so.
It runs the world.
You're kind of stuck dealingwith money, but thank God we're
(01:20:45):
on the same page and thank Godwe have the same vision.
And there's been plenty oftimes where we have seen where
one, one couple isn't willing tosacrifice their own ego or
their own wants and it causes alot of issues and that's really
hard and like it's.
It's hard to see it and then toknow that that they're on their
own journey and people have tomake their own choices.
Um, but still, thank god that,thank god we're on the same page
(01:21:09):
that's right, because life ishard.
Jim Cripps (01:21:11):
Your, your marriage
does not have to be well, you,
you don't want to like the worldis hard enough without having,
without being attacked by theperson in the foxhole with you.
You know um you should.
Steve Price of Libertas Cry (01:21:24):
You
should always try to control
what you can control.
You know there's plenty,there's too many things that are
completely outside of yourcontrol.
You're able to at least have adecent amount of impact on how
money affects you?
You know you don't.
It doesn't matter how much youmake or don't make you,
especially with your spouseyou're able to, you know, set a
(01:21:45):
budget, have a plan and etch youthat plan to where that, that
that core issue of finances andthe stress that can provide, can
be almost eliminated fromsomething that causes you harm
to your family.
Yeah, whether or not you'redoing financially great or not,
(01:22:06):
you know it doesn't matter.
You can be poor and live on abudget.
You can be rich and have nobudget and still have those
financial stresses.
You know it's.
It's not whether you drive aToyota or a Land Rover, it's um
how you manage it and try toavoid that, that being something
(01:22:27):
that uh can attack yourmarriage Sure.
Jim Cripps (01:22:36):
Well, you know, I
think, too, you know there's we
can make plenty of excuses as towhy somebody doesn't spend the
money to cold plunge or doesn'tspend the money to get, you know
, some coaching in theirnutrition or in conception, or
all types of things, and I thinkreally that's where we should
spend our money.
Maybe not first, but pretty highon the list is making sure that
we take care of this vesselthat we have and have our
(01:22:58):
lifespan and our health span beas close together as possible,
and so I would encourage anybodyout there, as you're, you know,
you know we're in 2025 asyou're, as you're looking into
the future and what that lookslike for you and your family.
What are you doing toprioritize health?
What are you doing to be bettertomorrow than you were today?
And and also to kind of lead byexample, especially those that
(01:23:19):
are that are parents out thereor hope to be parents, what are
you doing right now?
What are you showing them withyour actions in order to inspire
them to leave lead a ahealthier lifestyle than than
maybe you have?
Uh, because we can all makechanges.
Um, have either of you put anythought into how you want to be
remembered?
You go first.
Breanna Price of Radiant Ro (01:23:44):
How
do you want to be remembered,
Do you?
Steve Price of Libertas Cryo (01:23:47):
I
mean, I've thought about it.
I don't care Um other than howmy, my son, remembers me.
I mean how the world remembersme.
I mean, it's gonna be differentfor everybody.
So, um, there's gonna be plentyof people that remember me as
somebody completely differentthan brie will ever remember me.
Um.
(01:24:08):
But uh, yeah, I don't know.
I've thought about it.
I don't have a good answer foryou.
At the end of the day, myanswer today will be different
than it will 10 years from now.
As long as Emmett remembers meas being awesome, then I'm good,
that's good.
I like it, yeah.
Brie.
Breanna Price of Radiant R (01:24:28):
Well
, that's sweet, isn't it?
Yeah, I don't't.
It's hard because there'sdifferent things where, like I
think, everybody wants to makean impact um, and I think how we
project ourselves is how we'rehoping we'll be remembered and
be impacted.
But I mean, some people's storyyou are the greatest part and
some people's story you're thevillain.
Whether you were or weren't, itdoesn't matter, um, and I think
(01:24:52):
I know it's silly because a lotof people say it, but it's true
as soon as we had a kid like it, it all changed.
I mean the, the generationaltrauma, whether it is um real or
perceived, whether it'semotional or physical like that,
that that stops with me andthat, whether it's's it starts
(01:25:12):
with how we approach food.
I know so many people haveissues with their relationship
with food that stops in my houseand whether it's a generational
abuse that stops in my home.
He will, he will become this.
I mean I, I don't just view itas we're.
We're parents and we have toraise this kid to be a good
human, because it's true, but Iam the steward of a child of God
(01:25:35):
and I don't take that lightly.
Jim Cripps (01:25:39):
I love that.
Breanna Price of Radiant R (01:25:41):
That
the generational, and of course
we're not perfect and we'regoing to keep trying.
We're going to keep pursuingGod, but that stops in our home
and for me in my house.
Keep pursuing God, but thatstops in our home and for me in
my house, we will stop whathappened to the generations
before us, because the greatestresponsibility I have is my son,
and he's not just a person, hewon't just be an adult, he's a
(01:26:02):
child of God and the choicesthat I make impact that, and I
can't take that lightly.
Jim Cripps (01:26:08):
That's fantastic,
it's fantastic.
Well, no, but I also I can'tthink of a better way to wrap up
this segment with with both ofyou is because you know you guys
are passionately here trying tohelp other people with their
health so that they can be thebest version of themselves.
All the while you're, you're,you're, you're driven by the
fact that you want to be thebest version of yourself, to
(01:26:31):
help your child to be the bestversion they will ever be in the
eyes of God.
And um, I love that.
Yeah, thank you.
Well, thank you so much forcoming in and hanging out with
me today.
How do they get in touch withyou?
Breanna Price of Radiant R (01:26:43):
Well
, we both have social medias.
We both have websites.
Um, so Libertas cryo is onInstagram and Facebook, and then
radiant roots coaching is onInstagram and Facebook.
Um, I didn't look at the domainname so I have underscores in
one and not in the other Um, butthen there's Libertas dot,
libertas cryocom and thenradiant roots coachcom.
(01:27:05):
Um, we'd love to be able tohelp you out.
There are I have a freeFacebook community where we give
weekly calls.
Um, if you don't have the moneyand this is kind of um my my
heart talking if you don't havethe money to start making change
in your life, let me break thatbarrier down.
Um, once a week, we'll get acall.
I will do education.
(01:27:25):
Um, if you need help in thattimeline, you've got it.
You, you've got me.
I'm happy to help.
There's only so much I can givein an hour a week.
If you want more, that's alittle bit different, but
there's there's also a lot thatyou can do.
Change starts with small thingsand, in my heart speaking, I
want people to feel better intheir bodies.
(01:27:45):
So check me out.
I'm happy to help.
I want to do it.
It's why I'm here.
Jim Cripps (01:27:51):
I love it.
Well, steve Bree, thank youboth so much for your service,
not only to our community butobviously to our great nation.
And uh, you know, protectingour freedoms and uh, you know, I
know you've both sacrificed alot, but I'm I'm, I'm overjoyed
to call you both friends and uh,I love that you're in our
(01:28:11):
community and you know providingsuch great service to you, know
, everybody here yeah, we'regrateful we got to meet you.
Steve Price of Libertas Cryo (01:28:16):
Oh
yeah absolutely yeah, jim,
thanks for having us on andyou're welcome for our service,
right, right.
Jim Cripps (01:28:22):
I love it.
Well, team, you heard it hereon the Charge Forward podcast
Radiant Roots and Libertas Cryoproviding some game changing
services for you to help improveyour health, become better
tomorrow than you were today andyou know a lot of these things.
They may seem taboo or forother people.
I would encourage you just.
The hardest thing to do is topull on that door and to walk in
(01:28:43):
the first time.
It is not scary.
It may seem that way, but walkin and introduce yourself.
Meet these great folks and youmight just find that it not only
leads you to a healthier you,but it may also help you to lead
your family to be healthier forgenerations.
Again, thanks so much forjoining us on this episode of
the Charge Forward podcast.
(01:29:03):
Special thanks to everyone hereat HitLab Studios in Nashville,
tennessee, sense CustomDevelopment and Charge Forward
Solutions.
Until next time, we'll see youlater.
Team is Jim Cripps here with theCharge Forward Podcast.
I just want to tell you I loveyou.
I appreciate you listening.
I appreciate you forsubscribing and sharing the
(01:29:24):
Charge Forward Podcast withpeople you know and you love,
because that's what we're herefor.
We are here to share theamazing stories, the things that
people have been through theways that they were able to
improve their life, so that youcan take little nuggets from
theirs and help improve yourstory and be better tomorrow
than you were today.
I hope that this is the toolyou needed at the right time and
(01:29:48):
that you find value in theamazing guests that we bring
each and every week.
Thanks so much and don't forgetnew episodes drop every
Thursday.