Your Vision Sets the Ceiling: Resilience, Reinvention & Branding Brilliance with Amber Kerby

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You are the cap for whatever goes on in your store,
in your company, in yourdistrict, in your household.
However excited you are, whatyou believe is possible,
whatever that threshold is.
Hey team, jim Cripps here withthe Charge Forward podcast and I

(00:24):
have a special treat for youtoday.
She is a marketing whiz and sheis the brand boss at BB
Printing Co here inHendersonville, tennessee.
Amber, welcome to the show.
Thank you Absolutely.
Now I got to tell you you guysdo amazing work and that's
really why I wanted to have youon the show is it's work that I

(00:46):
don't think anybody else outthere is doing?
And then when I came in to talkto your team, they were so
excited about things that theyhad tried that either worked or
didn't work, or they thought wasgoing to work, and I feel like
that's just the spirit of yourcompany.
But you haven't been there thiswhole time.

(01:06):
It's a family company and BBPrinting Co has been around
since 91, is that right?

Speaker 3 (01:14):
Since 91.
Well, yes, we purchased it in2001.

Speaker 1 (01:17):
Okay, and then you were in healthcare, mm-hmm.

Speaker 3 (01:23):
Healthcare marketing.

Speaker 1 (01:23):
And what did you do in healthcare?

Speaker 3 (01:24):
You were in healthcare Mm-hmm, healthcare
marketing and what did you do inhealthcare?
I did a lot in healthcare, butit all revolved around marketing
and mostly in pain management.
So I did all of the you knoweverything from the patient
experience in the very beginning, with call center, all the way
through to you know producingvideos to show you know others

(01:46):
how your life can be changed,and that was that was.
That was a very interestingpart of my life and and I love
doing it.
That's amazing.

Speaker 1 (01:54):
Now, um, when we first started talking, you said
you typically do startups, andI'm the opposite.
Like I, you know, in mybusiness I really don't work
with startups 90% of the time.
I don't work with startupsbecause I'm not the guy that
helps you poke around in thedark to figure out how to be

(02:15):
successful.
I'm the guy that helps youthrow jet fuel on it once you've
figured out how to win.
Why are you?
Drawn to startups.
Why are you drawn to startups?

Speaker 3 (02:24):
I'm drawn to startups because the two um in the
healthcare world, the, the twobusinesses that I worked with,
you know we grew it from sixclinics to 63 clinics, um, you
know, across the U?
S and it was.
I'm very innovative, I like totry new things and I think
that's a big um, that's a bigpart of marketing.
You have to try things and seewhat works and um, so I learned

(02:45):
a lot of what not to do.
I surrounded myself with a lotof really smart people.
Um, I learned a lot and and tome that's fun, it's fun to grow
a business and then, to, youknow, see it either sell or, you
know, do its thing.
But, um, startups just give mea lot of freedom and, and you
know, having my own business is,oh, I have nobody to tell me no

(03:09):
that's right.

Speaker 1 (03:10):
Well, and two, I think.
I think it probably scratchesthat itch of uh, feeling or
being innovative, and that'swhat I see with your team, and
it's probably uh, it's gotta bean environment that you're
fostering with them, becausethey get so excited about it.

(03:31):
And so, for those of you who'venever experienced your company,
give us the short version, likeif you were going to tell
somebody in 30 seconds about BBPrinting Co.
What is it?

Speaker 3 (03:43):
Well, better speech.

Speaker 1 (03:44):
Yeah, absolutely.

Speaker 3 (03:47):
We do everything.
We do total business branding,so we started out just in small
format.
We now do anything with a brandon it, mostly for brand
consistency.
So we do small format, largeformat signage, printed
wallpapers, interior, a lot ofinterior signage as well, and
then we moved into vehicle wraps.

(04:08):
We do quite a bit of fleet workand anything that has your logo
.
We also do digital storefrontsso that everything is in one
place and it's easy for peopleto order what they need.

Speaker 1 (04:25):
That's cool.
And then you guys have got apartnership with NASCAR too,
right?

Speaker 3 (04:28):
We do, we do.

Speaker 1 (04:30):
And that's pretty cool.
Yes, yeah, and so we weretalking just beforehand about
what great clients the NASCARteams are and what you guys
bring to the table.
How did that relationship start?

Speaker 3 (04:45):
and what you guys bring to the table.
How did that relationship start?
We were asked to go to a racelast year and I've never really
been into watching NASCAR.
We were in the background, sowe got to see what happens
behind the scenes and meet allthe people and it was one of the
best experiences I've had in along time, and mostly because

(05:07):
the people were so much fun towork with.
And it adds a whole new levelwhen your logo's on the car and
you get to watch it go aroundand you get to support the
driver and cheer them along.
So when we started with NASCARthat first time, we decided
that's something that we reallywanted to try out a little bit
more.
So we've done a few more racesafter that.

(05:28):
Um, we just did the Daytona 500, um, just a little race little
little race Ryan Truex um,martin Truex, his little brother
, was the driver.
Um, he got bumped around alittle bit but he, he definitely
can win a race.
He's a good driver, but it'sjust been a lot of fun and the
people make the difference.

Speaker 1 (05:46):
Yeah, absolutely, and you all even have your shirt is
part of that partnership, right?

Speaker 3 (05:53):
Yes, yes.

Speaker 1 (05:53):
And so how did that come to be?

Speaker 3 (05:55):
So we decided to separate the business a little
bit, just because, going intothe automotive side of things,
you don't typically think aprinter automotive, so we don't
work on cars but we do brandthem.
Um, and then you know, withNASCAR it was more on the
advertising side and being ableto, you know, show people the
experience and the networkingand everything like that.

Speaker 1 (06:17):
So yeah, no, that's fantastic.
Um, the other thing that justuh, I do kind of want to just
walk through some of the piecesthat you guys are doing, the
interior work that you guys aredoing is just amazing and
correct me if I'm wrong here,but on y'all's back wall you've
got a printed metallic orprinted metal wallpaper.

Speaker 3 (06:43):
Did I say that right?
It is a metallic wallpaper.
Yeah, it's printed on.
We print it and then it's puton like wallpaper, but it
completely transforms the space.

Speaker 1 (06:55):
Oh, it absolutely does, and the one that you guys
have there in the office, whichwe want to talk about your new
location as well, but the onethere in the office is an iconic
nashville scene.
So, if you will, for those thatdon't know, and please kind of
tell them a little bit aboutthat yeah, so we we decided to
go with printer's alley um,nashville is, you know, a huge

(07:18):
um printing industry.

Speaker 3 (07:21):
you know place um, and so it's printer's alley is
the just the iconic um scene forthat.
So we decided to make that our.
You know, when you walk in,that's what you see and um.
And then we've got everythingfrom you know business cards to
wrapped cars in there and reallyshowing yeah, cause it, it does
you know, until people seethings it, it's.
I feel like we're a very visualcompany, like we're not just

(07:42):
does you know, until people seethings, it it's.
I feel like we're a very visualcompany, like we're not just
you know, you go online, you seea design, you choose it, like
everything that we have isdifferent and custom and um, and
it's important that we, youknow, offer that to our
customers as well yeah, and toto describe to viewers out there
why I was introduced to MissAmber is my dad bought his dream

(08:09):
car, which is 1968 Chevelleconvertible, and it's beautiful
and it's red, but it was missingsomething.

Speaker 1 (08:18):
And earlier not earlier, but late in 24, my dad
had some serious medicalcomplications right after he
bought the 68 Chevelle and weweren't sure if he was going to
even have an opportunity toenjoy it and we had talked about
it was missing some stripes andI took this to a couple of
other places and they just couldnot dial in, they could not see

(08:42):
the vision, what I was lookingfor, or they were not up to the
task.
And I started talking to MsAmber's team and they blew my
mind when they started talkingabout an embossed flag inside
the stripes and I couldn't quitewrap my head around it and I
couldn't quite wrap my headaround it.

(09:03):
So I go up there.
They were so kind, they printedme a sample and I almost
couldn't believe what I wasseeing.
And people that see the car noware in the same boat.
So, Ms Amber, if you will tellus how your team has the freedom
to innovate and to do thingslike that?

Speaker 3 (09:27):
First off, we hired industry experts and that, doing
that, we, we trust them ahundred percent.
We they're innovative as well.
They want to do differentthings, they want people to look
at something, and that wowfactor, like like your dad had,
is really important to us.
So we tell them to you know,think outside the box.

(09:50):
You guys know what will workand what won't, and Anthony has
been, you know, doing reps for25 years and he's experimented
with a lot of things, and sothere are things that we do that
other people haven't evenexperimented with, and it's
because they love what they do.

Speaker 1 (10:05):
Oh yeah, and it shows , it absolutely shows.
They get excited about the workthat they're doing and they're
also very open to say you knowwhat?
We tried this and it didn'twork.
We've tried that and it didn'twork.
We've tried these 50 things andit took 51 before we found the
one that was like oh my gosh,nobody's doing that.

Speaker 3 (10:26):
Yeah, they take pride in their work, for sure.

Speaker 1 (10:28):
They absolutely do.

Speaker 3 (10:29):
And if we can't do it and it's not going to look good
or it's going to fail, we dosay no sometimes, but it's
because we don't want people togo back and not work out for
them.
Yeah.

Speaker 1 (11:02):
Yeah, Well, and you know, when we were talking
earlier business, Was thatsomething you learned when you
went out into healthcare?
How did that methodology evolvefor you?

Speaker 3 (11:11):
A little bit of both.
So a few of the employees havebeen there.
One of them's been there waswith my dad previously in his
Nashville parent company, sohe's been there for 26, 27 years
, a few others, you know, eight,10 years.
So that, um, seeing peoplestick around.
You know I paid attention whatyou know, why are they sticking

(11:33):
around?
They don't live close, they havefar drives, you know, over an
hour, some of them, um, and thengoing into the healthcare world
too and and trying to figureout like how, how can we make
this better?
And I tried.
You can market all you want,but if people don't have good
things to say about you, itdoesn't matter what you do or
say.
So I went back to the basicsand looked inside and realized

(11:57):
that it was the people, thebusiness.
The people that you haveworking for you are your
business, and if they're notexcited and they don't have a
smile on their face, it changeseverything.

Speaker 1 (12:08):
Now let's be real.
It's not all sunshine andrainbows?

Speaker 3 (12:10):
It's not at all.

Speaker 1 (12:11):
In fact, you kind of got your teeth kicked in in that
when you came back to thebusiness in 23, you overhauled
the whole inside you.
You got geared up for growth,growth and changing the tone of
the company and something I'mnot I don't want to use the word
bad something unexpectedhappened it did so how has that

(12:36):
been for you guys?

Speaker 3 (12:38):
um, it has been a long road.
So the the tornado that camethrough Hendersonville and
Madison, um, our building took adirect hit and, unfortunately,
paper and electronics don't dowell with water.
Um, so it was a total loss forus, but what it did do is it
opened a lot of doors.
It it, you know, we were ableto keep all of our people

(13:00):
employed.
But we also added to our team.
Um, everybody came together, weall, you know, came up with a
plan and and made it work, andthat's I always say,
everything's figureoutable.
It is in my, in my mind,everything's figureoutable.
Um, so it it took a team and,and here we are now, a year and
a few months down the road, uh,we're moving back to our old

(13:22):
building and now we have newservice lines as well, so we'll
have two locations inHendersonville, both doing
completely different things, butwe're really excited about it.

Speaker 1 (13:33):
That's great, and so was the NASCAR piece of the
business.
Was that before that happened?
Was that during that happened?
You know that storm changed alot, but was was.
Where did the nascar deal comein?

Speaker 3 (13:48):
we were, uh, so big studio group is in
hendersonville, um, they came into we started working with the
city to do, you know, revamp thecity signage, um, because it
did affect so many businesses.
So when we were working on thatwe were introduced to some new
people.
They came in and 10 minuteswent by and we were invited.

(14:11):
So it was that fast.

Speaker 1 (14:15):
Well, and I got to tell you that was one of the
things that really kind ofsurprised me when I was talking
to Anthony, we were trying tofigure out a schedule and that
kind of thing to get the car in,and he said he had to fly out
to wrap a car for a race.
And I I was like, don't theyhave local people?
Don't they have their ownpeople?

(14:35):
And it's because of just theamazing work that you guys are
doing that legit.
I mean.
I think he flew out and wrappedthe car and flew right back.

Speaker 3 (14:46):
Yeah yeah.
There's a lot of opportunitieswith, uh, nascar and it's not.
You know, there are a lot of oflocal businesses that do that
um for them.
But there's also a lot ofopportunity for things that we
do again just thinking you knowum outside of the box, what can
we do to help these people withknow the advertising side of
things and making it easy.
So we do banner systems um onthe sides of the big haulers,

(15:12):
the pit boxes also.
You know that typically isvinyl, so banner systems there.
So um, just introducing thingsto them that are new, that that
they didn't even think about um,so we're bringing things to the
table for them as well.

Speaker 1 (15:23):
That that's great Like that outside of just
wrapping vehicles.
Sure.

Speaker 3 (15:27):
It's important that we support other local
businesses too, so we do workwith a lot of other people, and
that's also been great.

Speaker 1 (15:35):
That's great.
Well, and especially if you'rein a city where you're doing
something and you need help, thefact that you can lean in on on
those local, local vendors, itgets them some business, it gets
them some exposure At the sametime, you've gotten a network
that knows you and, uh, you knowthese race cities there.
You know it's not like there's500 of them, it's a.

(15:56):
It's a tight knit community too.

Speaker 3 (15:58):
Yeah, now we've got 15 employees, but we can do, you
know, massive jobs and it'sbecause we have, you know, a lot
of people that we work withthat are also experts in what
they do and we all work togetherand it supports, you know,
everybody.
So there's plenty to go around.
Yeah, for sure.

Speaker 1 (16:13):
Now a lot of your business is in the automotive
world and you're a car girl too,yeah.
So tell me a little bit aboutthat.
And you're raising a car girltoo.
So, if you will kind of walk usthrough what has fueled your
passion for the automotiveexperience?
And and let's talk a little bitabout Miss Penelope too- yeah,

(16:37):
yeah, I.

Speaker 3 (16:38):
I have always had a passion for Corvettes, so that
one of my first goals was tohave a.
Corvette by the time I was 25.
I mean, I've always I've grownup showing horses and you know,
on motors or dirt bikes and fourwheelers, things like that.
So I've always liked speed.
So when this, you know doorsopened up for us, I was really

(17:02):
and still am, i'm'm extremelyexcited about it, because I do.
I love cars.
I love speed, but I'm alsolearning.
You know this side of thebusiness too, but yeah, it's a
lot of fun.
I go to work every day andthink about you know what can I
do today?
That's fun.
Yeah, because that also matters.
And then Penelope, yeah's.

(17:23):
She's also, um, probably makinga mistake here, but I'm.
She likes to go fast, she likesthe cars too, but, um, you know
what, I want her to be part ofthe business too.

Speaker 1 (17:35):
So that's right, I'm gonna raise her that way I love
it well and you know I get that.
She's three and and got alittle growing up to do.
But you know I think we boughtwe were talking about this
earlier I think we bought Castlehis razor at four and you know
is now in an adult model razor.
I think we bought that.
We bought that last year, so hewas 10.
And Emily was a little put offwhen she found out that the new

(17:59):
one does 60, 70 miles an hourand I said, honey, we want him
to learn on dirt with a helmetand all those things.
Make the mistakes on the mostforgiving option and, um, I
stand behind that.
You know I grew up on dirtbikes and four wheelers and all
the things.
And it blows my mind how many16-year-olds have never been

(18:24):
behind the wheel of anything.
Or they're just not interestedin getting a driver's license
and I got to tell you, ifthey've never driven anything
before, I'm not reallyinterested in them getting a
driver's license.
Same.

Speaker 3 (18:39):
It's scary, it is.

Speaker 1 (18:41):
Because a lot of that just comes with how much seat
time you've had.
It is Because a lot of thatjust comes with how much seat
time you've had.
And you know these kids todaythey're not getting the seat
time.
And we can blame it on videogames or we can blame it on
subdivisions or we can blame iton all types of things.
But as much as I would not owna self-driving car I'm not upset

(19:08):
that some of these kids aregetting self-driving cars.

Speaker 3 (19:09):
It's not a bad thing, it's not a bad thing at all.
It's more defensive driving now.
I mean, you know, one of ouremployees, our main installer,
was in a terrible wreck inMurfreesboro on well, december
11th of this last year and he'sstill not back at work and he
did nothing wrong.
There's nothing he could havedone different.
Somebody pulled right out infront of him and it almost

(19:31):
killed him.
He was life-flighted and he'sstill here today, but it's scary
and you just never know.
You've got to pay attention.

Speaker 1 (19:40):
You really do, and I had a team member of mine and
this had never crossed my mind.
I know we haven't talked aboutthis, but I'd love to get your
take on it.
So his mom is almost 80 and hersister is somewhere in the same
range and the sister doesn'tdrive.
So his mom is the one that youknow drives predominantly.
They live in the samesubdivision and you know they're

(20:03):
.
They're still on their own.
You know they're not inassisted care or anything like
that.
But he was making the pitch tohis mom that she needed a new
car and she should go ahead andbuy a Tesla.
And I had never thought of thisbefore.
And he said well, you know, ather age, if something was to
happen, we wouldn't want her towreck and hurt somebody else.

(20:26):
If something happened and shewas in a Tesla, at least it
could get itself off the side ofthe road and notify help.
And I had never thought aboutthat, even for an older driver.
Like it had crossed my mindabout these younger drivers that
don't know how to drive.
But I'd never thought aboutthat for an older driver know
how to drive, but I'd neverthought about that for an older
driver.

Speaker 3 (20:45):
Yeah, Well, and honestly, I mean, if, if, uh,
there's so much going on withpeople on the road too.
I mean, uh, I like the Teslatoo for that reason, but if
people would get off theirphones and put technology down
for a little while, we'd be in abetter place altogether, I
think.
I mean, I look over and seejust about everybody on their
phone and their cars, so youknow and and I will say this, we

(21:08):
, you know, we castle does notlike this rule in our house.

Speaker 1 (21:11):
but uh, he does not have a smartphone, he has a flip
phone, and he was prettydisgruntled about that.
And I said buddy, here's,here's the deal.
Until you're in college, I said, or at least driving, I said,
if there's not a differentsolution by then, where you can

(21:32):
have GPS in the car, you're notgoing to have a smartphone under
my roof.
And I get that that is notnormal out in the world.
But they're just so locked inon this device and disconnected
from either.
You know, we grew up with, say,the driving experience.

(21:53):
I don't even think that's aphrase.
In their world, they're justdisconnected from what they're
actually doing.
So we do a little bit of a game, and so for years I've taught
him cause I can't stand to ridewith anybody.
I'm of the opinion thateverybody else out there is a

(22:13):
missile potentially headed at me, and so it is my job to avoid
the missiles and get everybodyin my car safely to where
they're going.

Speaker 3 (22:24):
That's such a good way to put it.

Speaker 1 (22:27):
And that's how my dad taught me.
And so even when he rides withsomebody else's parents which I
struggle with him getting in thecar with somebody else but I
said, buddy, you do not, youdon't play games, you don't
cause commotion, because what isthe driver's job and he'll to

(22:47):
get us there safe, and what isyour job Not to distract from
them getting us there safe.
Okay, all right, we're on thesame page.

Speaker 3 (22:55):
Totally agree.

Speaker 1 (22:56):
Yeah, but there's just so.
There's so much out there thatcan distract you.
I mean, with no devices at all,you can be distracted, whether
it is something on the side ofthe road, whether it's just
something you're thinking aboutthat you got to do later today.
There's so much distractionwithout the phone.

Speaker 3 (23:15):
Well, and here's the other thing, you know with what
we're doing.
I love speed, I can go fast,I'm not going to.
I can go fast and not get aticket.

Speaker 1 (23:22):
That's right.

Speaker 3 (23:22):
With, you know, being in areas that are made for that
, and it's safer and you're noton the road, so I enjoy it.
Yeah, I don't know where thisis going.
The auto club we are, yeah,because we're listening to our
customers.
We're, you know, seeing.
Yeah, we're still trying tofigure it out, but I don't think

(23:47):
that's a bad thing and we'reall so excited about it.
So there's only one way, andit's up.

Speaker 1 (23:52):
That's great.
That is fantastic.
So you've got these internalcustomers, your employees that
are driving.
Some of them drive I thinkAnthony drives.
What an hour and 20 minutes.
An hour and 30 minutes.

Speaker 3 (24:04):
Over two hours.

Speaker 1 (24:05):
Over two hours Each way, and before I ever stepped
foot in your shop, we weretalking about that and I said
but that's four hours on theroad.
Part of it was I was indisbelief.
I was thinking an hour each wayand so I reiterated that's four
hours.
And he said yeah, he said it'sthe best place I've ever worked.

(24:26):
I was like, okay, and he goes,because I knew where he had
worked before.
And he said I will gladly drivethe additional two hours a day
to do what I do right now, whereI do it, and at that moment I
was going to have to come toyour shop, no matter what,
whether you guys did the car ornot.

(24:48):
I was going to have to comefind out what's going on at BB
Printing Co and everybody thereis just excited to be there.
So, backing up a little bit,your family buys this business
in 2001.
It's a printing shop.
Was there a lot of innovationthat happened over that 25 years

(25:12):
before you came back to thebusiness?
Or was that just the spirit ofyour family?
How does, how do you see thathappen?

Speaker 3 (25:22):
Yeah, that's, that's really what kept the business
alive was, you know, taking itfrom um, you know, the old
printing press, that's.
that was the other thing that wehad you know, there there were
no digital printers and uh, whenthose came out, you know my mom
was right on top of buying themand staying ahead.
And digital changed everything.
You know you didn't have to runeverything on a on a press
anymore and you know theinteresting thing about our

(25:44):
business is printing.
Everything has gone up in price.
Printing and signs have gonedown.
Vehicle wraps haven't, becausematerial and and it's a labor
and it's a skill that not a lotof people have or, you know, are
really good at um.
But as far as the printing andsigns, it's been interesting
because everything prices keepdropping.

(26:04):
So digital did that you?
know, and and now digitalsignage is doing that.

Speaker 1 (26:12):
Yeah, so well, I even remember changing parts.
Yeah, I mean if we went back,probably to about the time the
business started.
So if we went back, say 91,most billboards were still
painted, which back then justseemed normal, now seems crazy
that somebody would paint a30-foot billboard.

(26:36):
But that's how they were done.
And so I think a lot of it isthe innovation that has happened
, not just digital, but theinnovation of the materials that
are available.
The strengths and weaknesses ofthe materials you know, even
even you know we talk aboutvehicle wraps have not come down
in price, but there has been alot of innovation in the

(26:57):
materials, absolutely you know.
I think of the first wraps andthey were a train wreck.

Speaker 3 (27:04):
Oh yeah.

Speaker 1 (27:06):
And these days, I mean, you've really got high
tech materials that are beinginstalled and obviously you know
way more about this than I do.
But you know materials thatdon't trap air the way that past
materials did, that don'tremove your factory finish when
you pull them off, that kind ofstuff.

Speaker 3 (27:28):
And we do have.
You know there's there's quitea few distributors of you know
different materials and,honestly, avery has really
really stepped up and you knowwe we use the higher end
materials that last and colorpops on things like that, um,
but there's a perception aboutcertain brands that you know

(27:49):
isn't correct.
So we try to educate people onthat too.
Um, but yeah, it's, it'sdefinitely come a long way.

Speaker 1 (27:54):
That's great.
Yeah, Uh, what's what's beenyour favorite project you ever
worked on?

Speaker 3 (28:00):
My favorite project.
There's been a lot of good ones.

Speaker 1 (28:10):
Okay, you can highlight a couple if you want
to.

Speaker 3 (28:14):
Yeah, I've enjoyed Gaylord watching that
transformation happen, so youknow, putting up pictures for
people to see what it's going tolook like, and that's been a
big production and a lot of fun.
We love doing the.
You know the fun things likethe stripes on your dad's car,

(28:35):
those are the stories behind.
Those are fun for us, um, butthe, the fleets have also been
fun, um, because we anthony alsodesigns, so he's got um for him
to be able to put a design oryou know, on a nascar or
anything for him to be able todesign um things for people.

(28:57):
And then his favorite part iswatching them pick the car up
you know, so I can't.
I don't know that there's aspecific project um because
we've done so many things andagain, this is a new service
line for us.
Um, they've all been different,they've all been a lot of fun.

Speaker 1 (29:14):
Well, and so much of what y'all are doing is custom.

Speaker 3 (29:16):
It is yeah.

Speaker 1 (29:18):
You know it's almost like and I know I kind of came
at you sideways earlier when Iwas telling you about what a lot
of people know me about or knowme for and that's Guinness
World Record for bowlingbackwards.
Yes, for me it is the look ofwonder that is usually reserved
for children when they seesomething for the first time,

(29:41):
and for me, when a 70-year-oldsees me throw a trick shot
backwards and they're just indisbelief that what they just
saw with their eyes is actuallyreal.
I feel like that's probably thesame thing you guys experience
when somebody shows up and weall have in our head what
something's going to look like.
But I feel like your team isreally adept to be able to

(30:06):
exceed those expectations towhere it's better than you even
had it in your mind.

Speaker 3 (30:11):
Yeah, there's a lot of times that customers come in
and have a vision, vision butthey don't know what they need.
They don't they?
They think they know what theywant.
Um, and then we throw thingsout there and, um, yeah, it's,
there's a lot of differentoptions and we do, we do try to,
you know, let people know whatwould be better, right, what
would be really cool, and it'sup to them.

Speaker 1 (30:34):
Yeah, well, it's fun and it allows your team to have
fun and, at the same time,that's probably what keeps you
coming back.
You know we've talked severaltimes about the fact that you
love startups.
That freedom to experiment,that freedom to do what others
are not, or to innovate, is whatkeeps you interested in the
business.

Speaker 3 (30:53):
It is.
It is Always trying new things.
Yeah, absolutely.
What keeps you?

Speaker 1 (30:56):
interested in the business it is.
It is, um, always trying newthings?
Yeah, absolutely so, tell so.
I know we're going into whatwas the old space, but isn't is
now brand new.

Speaker 3 (31:04):
Um, tell me a little bit about that building yeah, so
we are taking all of ourproduction back over there, um,
so everybody has been literallyworking in a basement for you,
you know, over the last year.
Um, so they have a brand newspace for for all of their new
equipment, their new offices.
I'm really excited about that.
So we'll have everything fromsmall format to our storefronts,

(31:27):
fulfillment, um there, and thenwe will have our uh vehicle
wrap division at seven, seven,seven, um.
I'm all down the road, so yeahthat's good.

Speaker 1 (31:40):
And now everybody's going to have more space.
Yes, and we've got newequipment.
Yes.
That's going to be good.
Yes, and you know, what dopeople typically come to you for
?
Are they?
Do they have an idea?
Have they had a bad experiencesomewhere else?
Do they just hear about you?
Because, with everything thatyou guys do, I think the fact

(32:03):
that you call yourself andothers refer to you as the brand
boss is absolutely spot on, buthow do they end up at your
doorstep?

Speaker 3 (32:15):
We do some marketing and we strategically place our
logos around.
People don't realize thatthey're seeing them often, but
they are and that matters.
But a lot of it's word of mouthand a lot of the customers that
we do have.
I mean we call them ourpartners.
They've they've been with usfor a very long time and they
recommend people, so word ofmouth is probably our biggest

(32:37):
thing, which is good.
That's what I want.
That's what I would prefer.
Yeah.

Speaker 1 (32:41):
Um well, and that's how I got connected to you guys.
Um, don Napier, over at importAlliance.
I told him what I was trying toget done after being
disappointed in Clarksville withwith someone that was not able
to do what I was looking for.
Yeah, um, and then I was reallyjust let down.

(33:02):
Where where you guys exceedexpectations?
I'm just going to put this outthere and I'm not going to name
names.
But when they weren't able todo it, I went to go pick up the
car and I keep in mind we'retalking about a 68 Chevelle
convertible.
They left it to sitting in thefront parking lot running.

(33:25):
Wow.
So I pulled up and just got intothe car, but I sat there for a
moment just thinking are youkidding?
Anyway, but, it's a totallydifferent experience with your
team.
They care, they want to get thecustomer excited, they want to

(33:49):
know about the project.
Why are we doing this?
Who's it for?
Like you know all the thingsthat you wish somebody would ask
.

Speaker 3 (33:57):
Your team asks you know a lot of people.
One thing that a lot of theteam has in common, too and I've
heard this from multiple um,from quite a few of them is
what's your favorite part aboutChristmas?
And it's watching everyone elseopen the gifts, and so we have
a lot of giving people on ourteam too, and I think that that
that makes a difference as well.

(34:18):
They're, they're giving, theywant to do good things for
people, and it's that reactionthat they're looking for, so
that motivates the team, and Ithink that's great yeah, no,
that's fantastic.

Speaker 1 (34:27):
Um, what are you excited about that's coming up?
What do you?
What do you what?
What gets you fired up in themorning?
I know it's the innovation thatyou guys are doing, but is
there something on the horizonthat you're chasing or that
you're like, oh my gosh, in Maythis is going to happen and it's
going to be fantastic.

Speaker 3 (34:44):
You know, this year we since we're moving back and
we're still, you know, testingthe waters in certain areas
we're really taking this year todecide.
You know where we want to goand who we want to be as a
company.
We've got the core and thefoundation done.
Now we need to figure out whereare we going and that's
probably the most importantthing that we all know where

(35:07):
we're going, so that we're allgoing in the same direction, and
right now it's providingquality products for people,
great customer service, andwe'll know by the end of the
year.
You know what exactly, what ourplan is, and so that we can hit
the ground running next year.

Speaker 1 (35:26):
Yeah, I love it.
You know one of the areas andyou may already be doing this,
but I think, because Nashvilleis so big in the space of
Airbnbs that have a theme, youknow whether it's country,
whether it's whatever theme thatthey have made.
I see a lot of work and a lotof um.
You know custom murals and thatkind of stuff.

(35:47):
Is that a space that you guysare in currently or is that a
space that everybody needs tocome to you for now?

Speaker 3 (35:55):
You know, again, it's one of those things that people
don't realize that we do andthere's been a few interior
designers come in and look atthe wall and go how'd you do
that?
I want to do a bathroom reallycool, or I want to do, you know,
the living room wall reallyreally neat, like that.
That changes the room, ittransforms the space.
So yeah, I mean there'sdefinitely a um, a market for

(36:17):
that and we, you know, we haveall the installers to do it, we
print it and it's.
It's like anything else.
You just wouldn't think aboutthat.

Speaker 1 (36:22):
Yeah.
So, so everybody out there thathas a great Airbnb, whether
it's downtown, whether it's atthe lake, whatever it is.
If you're in middle Tennessee,when Amber, what's, y'all's
radius, what I know, you guysfly for some NASCAR partnerships
and that kind of stuff.
But what is a good expectationfor it's a fit for you guys,

(36:45):
it's usually a fit for thecustomer.

Speaker 3 (36:49):
What kind of radius from Hendersonville For our
day-to-day anywhere in Tennessee?
Really, I'd say, as far as aradius, I don't know.
We do nationwide.
Um, we have people, we haveinstallers all over the place
and, and it's, you know,stadiums right they're all over

(37:09):
the place.
So you know there's a lot ofbig projects that we'll, we'll
do um and go all over but.
But I would say 200-mile radius.
We just don't have a problemtraveling.
Our people drive pretty faranyway, so we're covering a huge
area, no matter what.

Speaker 1 (37:25):
There's a chance that the installer is near you
already.
Yeah, that's cool.
Well, I also think aboutcorporate spaces, and I know you
guys are doing a lot of stuffwith Gaylord and you do some
stuff with NASCAR and some othergreat partners, but with as
much industry or not justindustry, but as many businesses
that are moving to Nashvilleand are building out spaces and

(37:48):
they want them to be customspaces, they want them to feel
inviting.
I absolutely think that's agreat fit for you all, because
you're doing things that, yeah,you could do them other ways,
but I feel like they would becost prohibitive, they'd be
one-offs and it would be kind ofhard to visualize on the front
end, versus because a lot ofwhat you're doing, almost all of

(38:10):
it's digital.
Before it goes onto the wall,you can get their approval.
Is this what you like?
Is this you know?
Is this what we're all readyfor?

Speaker 3 (38:19):
You know a lot of the um, a lot of times, these
larger businesses coming in, youknow we don't we'll have, we'll
go in there and look at thespace and they'll, you know, ask
for recommendations, um, butworking on the outside of the
business with other uh customersand kind of figuring out what,
what we needed to offer and howwe needed to do things, we work

(38:41):
with a lot of differentmarketing companies that they've
already hired or that is theirexpertise is to come up with how
it needs to look, the design,all of that.
And then they bring us in andsay, okay, here's exactly how we
want it and we bring it to life, I love it.
And then they bring us in andsay, okay, here's exactly how we
want it and we bring it to life.
I love it.
Yeah, it's not very often thatwe're not working with a

(39:01):
marketing team or you knowsomebody else with these
companies, but it works.
I mean, it works well.

Speaker 1 (39:10):
They've put the time and effort behind the marketing
plan.
Now they need somebody to helpbring it to life.

Speaker 3 (39:15):
Yes, so we'll come in and do that.
So you know, even if, even ifyou have a whole, you know, I
know exactly what I want, thishere and that here, um, that's
what we'll do.
We'll come in and make ithappen.

Speaker 1 (39:27):
Yeah, that's great.
Uh, what is somethingunexpected throughout your
career, you know, and obviouslythe storm was one, uh, but
what's something else that youwas unexpected and you had to
work your way through it?

Speaker 3 (39:43):
We're all getting in in that wreck.
I mean, just right in themiddle of everything, um and you
know him being a full-timeinstaller on site, and you know
again our partners how can wehelp?
They all came and helped and wedidn't miss.
We haven't missed a beat and assoon as he can come back, he
can come back and start rightwhere he left off.

(40:04):
Um, that was.
That was another really toughtime.

Speaker 1 (40:09):
Yeah.

Speaker 3 (40:10):
Um, but really getting everybody through,
through this, you know, andmaking sure that they're okay,
and there's been so many, somany things that I could call
roadblocks, but there's been somany positive things that, you
know, keeping a positive mindsethas been everything.

Speaker 1 (40:25):
Yeah, absolutely.

Speaker 3 (40:26):
For sure.

Speaker 1 (40:26):
Well, you know that at its core that's kind of the
spirit of the charge forwardpodcast is people who default,
who default to charging forwardwhen everybody else would give
up.
And you know, a lot of times itends up being entrepreneurs
because we take a lot ofrejection and we just keep
pushing.
And you know, but whethersometimes that's going to be

(40:47):
somebody in their health journey, sometimes it's going to be
somebody in, you know, somethingthat impacted their life and
other people it would have justbeen too much for.
But you know, I find uh comfortin knowing that God doesn't
give us anything more than whatwe can handle, and sometimes
we've got to go through that inorder to really learn what we're
made of.

Speaker 3 (41:07):
Yeah and it's.
You know it's not, it's not allum, it's.
It's actually not easy a lot ofthe time, but keeping that,
that uh, positive mindset and,you know, just figuring out your
way and navigating throughthings and and having the
mindset of you know this is,this is happening, so that I'll
be stronger and I, you know, Iknow what to do next time or, um

(41:28):
, you know, like I said, Ilearned a lot of what not to do,
um, but yeah, it's it alsogives you a lot of confidence
because you've been through it,so you've been tested.

Speaker 1 (41:39):
You know, what you're capable of.
And confidence is justbasically remembering what
you've been through and the factthat you came out on the other
side so that you can go throughthe next thing.

Speaker 3 (41:52):
Well, you know a lot, of, a lot of our people,
including myself, have startedat the ground level, and so we
know, you know what shouldhappen and how things need to
happen, and on our wall, I meanin the very top, failure is not
an option, and that is one thingthat Anthony brought you know.
We charge forward.

Speaker 1 (42:14):
That's right, absolutely Well you know.
Do you know Giannis LasmanisCorsair Detail.

Speaker 3 (42:20):
I do.
Well, I don't know him.
I have heard of him and I'veheard good things about him.

Speaker 1 (42:24):
Okay, Well, I need to introduce y'all Yanis was on a
few months ago and he shared aRussian saying.
Roughly translated whatevershit you're going through today
is going to seem like nothingtomorrow, Because once the next
wave hits, you'll be like oh,last time was nothing, Now I'm

(42:45):
going through it and I do thinkthat us being tested is what
allows us to continue pushing,continue not settling, continue
saying we're not going to allowourselves to fail, because you
only fail when you stop.

Speaker 3 (43:00):
When we surround ourselves with those people.
You know too, um, when, wheneverybody is lifting each other
up, it's a lot easier to getthrough hard times, and that was
another thing I learned.
You know, don't try to do italone all the time.
There's so many people thatwant to help you and see you be
successful.

Speaker 1 (43:16):
Yeah absolutely.

Speaker 3 (43:17):
That was a hard one, though, because it took me a
while to realize that.

Speaker 1 (43:24):
Yeah, well, you know and I'm sure you learned a lot
of these along your path,because correct me if I'm wrong
on the healthcare side of things, you guys started with three to
six locations and grew it toover 60.
Is that right?

Speaker 3 (43:34):
Six to 64, actually.
Okay, yeah yeah, in 12 states.

Speaker 1 (43:38):
So that's fantastic, it was a lot of fun.

Speaker 3 (43:40):
It was a lot of fun.

Speaker 1 (43:41):
That was over the course of how many years?

Speaker 3 (43:43):
uh five years okay, so which most of that happened
in three years so basically twolocations a month during those
three years almost it was a lotand it was a very, very strong
team and it made all thedifference.

Speaker 1 (43:57):
Yeah, and I know you said that the patient stories
was a big piece of that.
How did that come to play?
Was that something somebodyelse thought up?
Was that something you broughtto life?
How did that come to be?

Speaker 3 (44:12):
So my two main mentors in life are my mom and
Deb Miller, and Deb was a chiefexperience officer, so her title
was CXO.
She did a lot in health care,she's done a lot around, but she
taught me so much about howimportant the patient experience

(44:32):
is.
And so when we started fromwalking in and telling that
front desk person like hey, yoursmile makes all the difference
in the world, it sets the toneand then following that through
with the patient's journey andhow was it?
When you started, were youcomfortable?
Did you feel like there washope?

(44:52):
And then filming all the waythrough to where they can walk
again they can.
You know a guy that, retired,couldn't move and he's building
boat docks again.
Like it's the little thingsthat so many people take for
granted and you don't realize ituntil you see somebody that's
like I can tie my shoes, I canplant a flower.

Speaker 1 (45:13):
Yeah, the thing that we take for granted.
Exactly they are elated to beable to experience again.

Speaker 3 (45:17):
Yeah, the thing that we take for granted, exactly
they are elated to be able toexperience again.
Yes, and I think that that wasso good for me to experience and
see, because it is easy to getoff track and not think about
those little things.
So yeah, so yeah.
That was that's probably themost gratifying thing that I've
done.
Yeah.

Speaker 1 (45:37):
That's probably the most gratifying thing that I've
done.
Yeah, well, I think across theboard, regardless of what type
of business we're in.
We see that, but I have seen ita lot in health care, so much
so one of the things that I doperiodically is I help a

(45:57):
physician who's looking to exitgrow their business to the point
where it's really worthsomething, because most doctors
became doctors and owned apractice because they didn't
want to work for somebody else,and some of them are fantastic
business people and some of themreally just kind of own their
job and they think that at theend of their career their client
list is going to be worth a lotof money and it's really not.

(46:19):
They've got to start growing agood.
I tell people three to fiveyears before they want to exit
so that they can bring otherdoctors in, they start taking a
step back to running thebusiness versus being the
practitioner, and I think thatthe front desk is one of the
places that they miss, and it'sso much so.
I had this conversation,probably two years ago, with a

(46:42):
fantastic group of people, butthey they were still of the
mindset that there's a clerk atthe front desk and I said you've
got to look at that person as ahost.
They are hosting this party.
What does a host do?
They make you feel welcome,they introduce you to people,
they have a smile, they put yourcoat away, all the things in

(47:04):
order to make you feel likeyou're in the place you're
supposed to be.
That is far different than thenot paying attention to you.
Next, in so many doctor'soffices, so many people in the
medical field, in my opinion,get that wrong.
How did y'all get it right?

Speaker 3 (47:25):
We looked at it from the patient's perspective.
You know, I'll tell you that thereason that I actually walked
away from health care andcompletely got out of it was
because that is such a hardthing to change and, um, you
know, with private equity comingin and buying, um or not buying
, just getting involved inhealthcare, in my opinion, is
not the way that it should be,because then it comes down to

(47:47):
the dollar and really it shouldbe about the patient and the
money follows.
Unfortunately, you know,healthcare is a mess, it just is
.
But, um, all you, what we didis focused on the patient
experience and how we couldenhance that, and that's what it
was all about, and it did.
I mean the money did follow,because they kept coming back,

(48:09):
they wanted to get better, theyhad hope.
So, um, everything, like I said, from the front desk, smiling
to the uh the providers sittingdown touching their, said, from
the front desk, smiling to theuh, the providers sitting down
touching their shoulder, likethe little things that make the
big difference for people tofeel comfortable.
It's their, it's their health,it's their life.

Speaker 1 (48:26):
Well, I feel like so much of that is tied into that.
Um, you know, when you starttalking about your own mortality
, you start thinking about younot being here or if you can get
through this, those types ofthings you're looking for signs.
You're looking for signs thattell you you're doing the right
thing or you're doing the wrongthing.
And when somebody smiles at you, makes you feel welcome, those

(48:49):
are signs or green lights, Like,okay, I'm in the right place,
I'm with the right people.
And when somebody doesn't makeyou feel that way, when you're
not sure if you're in the rightplace, you're not sure where you
are on the waiting list, theydon't look at you.
When they talk to you, you feellike you're burdening them to
ask a question.

(49:09):
Those are all red lights andthey're flashing at you.
And so if you are in healthcareand you care about what you're
doing, sending those greenlights is critical, but so many
people forget.
So, or they, or they don't careI don't know or they've been
desensitized to it, and it canhappen in any industry.

(49:31):
You know, I was in wireless for25 years and I had to start
reminding our team that, yes,you may sell 10 phones a day and
this may be the most monotonousthing that you do, but that
person gets a new phone everyyear, every other year If
they're a little bit older,maybe three or four years.
So this is an exciting andscary time.

(49:53):
Is it going to work like my oldone did?
Am I going to lose things Likedid I should?
I have not even come in heretoday, and it's up to us to
foster that excitement andfoster that that hope that today
I did what I was supposed to dotoday, and I think the same
thing is is true in a lot ofdifferent industries, but

(50:14):
especially in healthcare.

Speaker 3 (50:15):
Yeah.
So, yeah, empathy is huge too.
We had to do a lot of educationon that you know, and and
honestly, like I was telling you, a lot of the doctors I work
with are anesthesiologists.
They're not.
They're not trained to workwith people.
They're trained to work withpeople that are not awake.

Speaker 1 (50:33):
That's right.

Speaker 3 (50:34):
And so you know the simple thing or what, what are
not awake and so you know thesimple thing or what.
What I would think is simpleisn't simple for them, which is
talking and looking at them inthe eyes.
You know what I mean.
So a lot of education.
I think training is also soimportant.
It's hard for people to to dotheir job when they don't know
expectations, when they don'tknow or don't think about

(50:55):
certain things and bringing back, you know, deb, that I
mentioned.
Yeah, she taught me so much ofthat and just different
perspectives and just sopositive about you know who
would I have narrate something?
Deb Miller, because it would bepositive, it would be exciting,
you know, and it matters.

Speaker 1 (51:16):
It absolutely matters , you know, I think, uh, just
even you know Penelope's three.
So you got a little while before.
You have to experience this.
But you know, my son went tomiddle school this year and so
you do the parent night, whereyou come out and they introduce
you to what it is to be at themiddle school.
And when I tell you that it wasthe worst display of being

(51:43):
inept at your job, that's anunderstatement.
The first thing that happenedis they welcomed everybody in.
You know, thanks for coming out, we're excited to see so many
people.
How many of you are excitedabout getting a locker?
And I'm like, okay, this isgoing good.
And all the kids raised theirhand.
And then they said, if that'swhat got you excited, you need

(52:06):
to settle down because lockersare not that exciting.
And, on top of that, don't talkyour parents into buying
stickers or organizers or any ofthat stuff, because it's going
to break and you're going to getupset.
And then you're going to lookat us and we're going to say we
told you so I wanted to yank mykid out of there, right.

(52:27):
Then the next thing they did isthey went into the disciplinary
action policy and I'm lookingaround like are y'all kidding?
This is how you introducepeople to middle school, because
we've spent weeks and monthspubbing this up, as this is a
good thing, it's exciting, andyou've sucked all the wind out

(52:49):
of it in the first two minutesand scared everybody, and scared
everybody.
Um, and I just, I just thinkagain, that's an education.
We've talked about it inhealthcare, We've talked about
it in, uh, your business and andwireless.
I mean.
It happens all around us and weboth know this is 100% true.

(53:11):
If you want to wow people, justtake care of them, Just treat
them like they were your bestfriend or your parent or
whatever.

Speaker 3 (53:20):
Listen, listen.

Speaker 1 (53:24):
Exactly, exactly, yeah, now, along the way,
besides Miss Deb deb, who's beena great mentor to you, uh, my
mother, yeah, yeah, she's.

Speaker 3 (53:37):
Uh, we're a lot alike in the same way and in a lot of
ways.
Um, I mean, this is exactlylike charge forward describes.
She's a very strong woman.
So is my grandmother, whichshe's 103.

Speaker 1 (53:51):
Oh, my goodness.

Speaker 3 (53:52):
Um, she's still going strong.

Speaker 1 (53:56):
She's a force to be reckoned with 103.
So, y'all got set fivegenerations, four generations,
four, four.
That's awesome.

Speaker 3 (54:05):
Yeah, um, but she, you know she just being there
and and then I didn't see it.
You know, when you're younger,it's like what are you?
What are you doing?
You're that's I don't like this, um, and you look back and
you're like that I reallylearned some valuable lessons
from that and, um, I still carryit on today and that's, you
know.

Speaker 1 (54:23):
Yeah they're getting you ready yes, they were.

Speaker 3 (54:26):
Yeah, my dad, um, you know.
He had the larger companies inNashville and sold those, and
then my mom decided to just doher own thing in Hendersonville
and that's when we started that.
So he's not involved in thispart of the business, but I
think that's been the best thingfor everybody.

(54:47):
He did his thing, we did ours,and that's cool, it's been fun.

Speaker 1 (54:50):
Yeah, I mean, everybody's wired differently
and uh, so it's cool to see how,uh, it took shape.

Speaker 3 (54:57):
Um and they're excited.
Yeah, you know they're excited.
I, I want, I want to make surethat my parents they've worked
so hard their whole life, youknow I want to make sure that
the there's a strong companymoving forward and that they can
retire and enjoy the rest ofyou know, their years traveling
and, you know, enjoy it.

Speaker 1 (55:14):
Well, they want to be able to brag on you too, and
they?

Speaker 3 (55:17):
and they do, and it feels good, but I also don't
like spotlight, so that's allright.

Speaker 1 (55:21):
It's all right do you mean you don't like the
spotlight because your c8corvette really blends in it?
Nobody's gonna see you comingin in a bright pink, uh, c8
corvette.

Speaker 3 (55:36):
So that that really tells me you want to blend in
well, uh, a limo tint on thewindows uh, helps with that, and
I do not roll them down and Ido not take the top out.
It is just for marketingpurposes, just saying.

Speaker 1 (55:49):
And for going fast.
Well yeah, it's all right,that's good.

Speaker 3 (55:52):
We're actually going to take it up to.
We're working on taking it upto the dealership because a lot
of the CH they're trying to getrid of people don't like the
color, so again they don'trealize.
Like that was a black car andit's pink now and you can do
that.

Speaker 1 (56:09):
So yeah, well, and I do think that that um people
kind of get stuck in that it'snot the right color.
Is it the right deal, do youlike most of it?
Cause we can change the colorpretty and it can be a custom
color.

Speaker 3 (56:22):
Oh, there's so many.

Speaker 1 (56:23):
Yeah.

Speaker 3 (56:25):
And now.

Speaker 1 (56:26):
So correct me if I'm wrong on this, but I believe you
guys are even tinkering with ordialing in printing on color.

Speaker 3 (56:37):
Again, we're trying different things.
Yes, there's some materialsthat you're not supposed to be
able to print on.
There's also, you know,embossed things that you're not
supposed to do, but we'vefigured out how to do it to
again give it that cutting-edgelook.
It's just different.
When people see some of ourstuff, they're like wow.

Speaker 1 (57:00):
It is like wow.
It really is.
I know I've said it severaltimes and this may just seem
like a pub piece for yourcompany, but when I tell you
that I was shocked at what youwere willing to talk about doing
, and then the fact that youwere able to do it better than
what I thought of in my head isnot an I'm not misstating that

(57:21):
at all.
It's fantastic.
Even when I showed it to my dadand you know he's wheeling out
there in a wheelchair to take alook at it he's got a flashlight
, just I mean it's.
You know it's like nine o'clockat night when I when I drop it
off and he's asking me how didthey do that?
How I can even feel.
You know it was just all thethings.

(57:42):
It was way more than heexpected.

Speaker 3 (57:44):
And he's doing good now.

Speaker 1 (57:45):
Oh yeah, yeah, so, yeah.
So, let's see, we're in March.
So six weeks ago, on hisbirthday, january 19th, they
cleared him to walk.
Wow.
That is a long way from.
We're going to have to takeboth feet off.
We might have to take both legsoff and we're going to have to

(58:06):
decide this in the next 36 hours.
That whole thing escalated veryquickly.
You know they were on a cruisein Alaska.
They had to off-board him.
He had an emergency surgery ina bush hospital in Sitka, alaska
the only reason he's alivetoday is the doctor that visits
two days a month.

(58:26):
Happened to stop by to drop offsome paperwork.
That visits two days a month.
Happened to stop by to drop offsome paperwork and was.
I talked to him on the phoneand he said I can't leave.
It would be inhumane for me toleave.
I can't, I can't save his life.
I am going to try to do enoughin order to be able to put him
on a plane and get him back toNashville so that they can save

(58:48):
his life.
So I think he was wrong when hesaid he couldn't save my dad's
life, because he really did.
Otherwise, probably within 48hours, that would have been the
end.

Speaker 3 (58:59):
I remember there was a tight deadline for us too.
Anthony was like I got to getin there and get this done to
get the car to him.
So yeah, it was.
It was to get the car to him,so I knew it was pretty.

Speaker 1 (59:11):
It was very much.
My urgency on it is I wanted tobe able to at least show my dad
a picture of what it lookedlike before he was gone.
So the fact that he is stillhere today excited about car
show season is night and day,and when I say this it's going
to sound like I'm overstating it, but I really do believe that
that that helped.

(59:32):
What your company did, what youand your team did, helped
because he wanted to drive thatcar.
Don't get me wrong.
He drove it when he bought it,but it was a different car.
When you guys got done with it,he he was like I'm not missing
car show season, like you knowwe'll have to go see him on.

Speaker 3 (59:53):
Absolutely, we definitely want to want to meet
him absolutely um.

Speaker 1 (59:59):
So in the car space, uh, you guys do a lot, whether
we're talking about wraps,whether we're talking about
wrapping um nascars, whetherwe're talking about wrapping NAS
cars, whether we're talkingabout custom stripes, and you
know the little details.
What part of your businesswould you say that is?
Is that half of your business?

(01:00:20):
Is that what people most knowyou for?

Speaker 3 (01:00:24):
It's about half of our business.

Speaker 1 (01:00:25):
Okay.

Speaker 3 (01:00:25):
So historically, we would bring small format in and
then, you know, other thingswould follow the signs and you
know cars, things like that, uh,now we're getting, you know,
larger customers coming withfleets and, oh, by the way, we
can do all this, all these otherthings, for you.
So it's about half of ourbusiness right now, um, and we
really are focusing on the fleetwork business right now, um,

(01:00:47):
and we really are focusing onthe fleet work, um, but in
between, you know, we'll do thecolor change and um graphics and
things like that Do the funstuff.
So, yeah, we're, we're, we doit all, but that's, I would say
that that's the main focus ofthe business, and in the future,
what we're planning on is thatbeing even more of our business.

(01:01:08):
The signage cause, you know,we'll do the big outdoor signs,
um, like when you're going intoneighborhoods and things like
that.
So we work with um companiesthat that do those as well, um,
and I think that's really wherewe're going with our business is
more that way.
And then the small format youknow follows as a convenience
thing.

Speaker 1 (01:01:23):
Okay, so.
So HOAs need to call you.

Speaker 3 (01:01:27):
I mean, we work with Acer right now.
They put in all the signagewhen they do the neighborhood,
yeah, and so we work with themand they give us the blueprint,
we put the sign in and we moveon to the next one.
So it's those kind ofpartnerships we really like too,
and we work well together.

Speaker 1 (01:01:49):
Yeah.

Speaker 3 (01:01:49):
Everybody has their piece and we get it done.
We make them look good at theend of the day.

Speaker 1 (01:01:54):
Don't get me wrong.
I know it's a great partnershipin that they're reaching out to
you, but um the, at the end ofthe day, the reason great
partnerships are greatpartnerships is because you both
make each other look good.

Speaker 3 (01:02:07):
Yes, and most of the time there's a problem.
The other sign company let themdown in a big way.
So we want to know what theyneed and where they were failing
, so that we can help them inevery way.

Speaker 1 (01:02:27):
Sure what their pain point is, yeah.

Speaker 3 (01:02:29):
Pain points.
Yes, yeah, it's huge.

Speaker 1 (01:02:31):
That's why they come to see you.
And then you know you guys aregrowing.
Are you hiring?

Speaker 3 (01:02:38):
We are actually.
We're looking for installers,we're also.
Design has been a big.
We've also realized that youknow, out of all the designers
that there are, everybody hastheir specialty.
So, from you know, doing smallformat, which is one type of
designer, to large format, whichis another, to vehicle wraps,

(01:02:58):
which is another.
And if you don't wrap vehicles,it's hard for you to do the
design because you don't knowthe curves in the car and how
things are going to look.
And you know there's a lot of.
You have so many seconds thatyou need to capture a message,
so there's a lot of.
You know I talk about data andthings.
There's a lot of things that doreally matter that I don't
think people really payattention to, and so that's

(01:03:19):
another thing that we bring tothe table, because we do have
that expertise, so it makes adifference.

Speaker 1 (01:03:25):
Yeah Well, you know, that's another thing that we
both agree on wholeheartedly isthat it's got to be data-driven.
Yes.
Can we back this up with factsand replicate it?
Yeah, so you, potentially.
As you guys are growing, youneed some more designers and you
need more installers, and sowhat's the profile for that

(01:03:48):
person?
Obviously, you're going tointerview them, you're going to
have a conversation, see if, seeif they're going to be a good
fit with your team.
But who, like if?
If somebody is watching thisand they're wondering if they
have the right skillset in orderto come talk to you, what, uh,
what are you looking for?

Speaker 3 (01:04:05):
Somebody that takes pride in their work.
I mean, the biggest thing isyou have to be a good culture
fit, right, that that is themost important thing.
And if you, if you are a goodculture fit, then we have people
that are willing to train youand and help you do better.
Um, but instead of just talkingto people, we want to see what
you've done.
We want to, you know, show uswhat you're excited about.

(01:04:26):
Um, because we about, Becausepeople.
It's, one of the hardest thingsin our business is finding good
people.

Speaker 1 (01:04:33):
Yeah.

Speaker 3 (01:04:33):
So you know, just show us.

Speaker 1 (01:04:36):
Perfect, that's awesome.

Speaker 3 (01:04:38):
We're always open to good people.

Speaker 1 (01:04:40):
Yeah Well, because that's what allows you to grow.
Yes, it's what allows you tohandle a situation when somebody
is unexpectedly out, you know,and the team rallies around them
.
Yeah, that's great.
So this is a little bit of afun section of our conversation,
and we have not talked aboutthis one.

(01:05:01):
It's slightly controversial.
Now, we're not trying to getanybody canceled or anything
crazy like that, but it's asection called Things we Think,
but Do Not Say so.
I'll give you one of mine.
So one of mine is that weshould absolutely, from a young

(01:05:21):
age, talk to our children aboutmoney, how it works, how you use
it, what it's, not how tomisuse it all those things Also.
Another one is winning andlosing.
I feel like us not keepingscore is doing a disservice to a
younger generation.

(01:05:42):
There is somebody that won andthere is somebody that lost, and
whoever's protecting you fromwinning and losing is not that
lost, and we're not.
You know, whoever's protectingyou from winning and losing is
not going to be there to protectyou for your whole life.
So tell the truth my childneeds to do better or I need to
do better.
I lost or I learned today,instead of winning.

(01:06:02):
What's something you think?

Speaker 3 (01:06:05):
that is just a truth that you feel like people are
they dance around and it's worthsaying you know I I'm one of
those people that really doappreciate people being honest,
because if you don't know, youcan't fix it.

Speaker 1 (01:06:20):
That's right.

Speaker 3 (01:06:21):
But I think there's a right and wrong way, you know,
to go about that.
But yeah, it's not always an Afor effort.
I will tell you that I don'tthink there's anybody on our
team that doesn't want to win Um, which is fun, but it's also,
you know, when you don't wantthe L that's right.
Um nothing specific comes tomind.

Speaker 1 (01:06:47):
Okay, well, no, I mean, I think, that's a good one
in that.
Just tell the truth.
Yeah, quit trying to dancearound somebody's feelings and
just say the thing.

Speaker 3 (01:06:56):
You know, I will say that I was told one time I think
I was I was working at a cottongin.
I mean it was one of my firstjobs and the owner looked at me
and she said don't act, quitacting like you know everything.
And I was like ouch, but I'llnever forget it, I'll never
forget it, and I I do a lot morelistening now.

(01:07:18):
Um so I'm, yeah, I just, Iappreciate people being honest,
and you don't have to do it infront of people, you don't have
to embarrass people, but, um,yeah, just just being honest and
helping everyone, helpingelevate everyone.

Speaker 1 (01:07:29):
Yeah.
So, I can't, I can't skip overthis.
Your first job was at a cottonjam.

Speaker 3 (01:07:35):
Well, my very first job was Wendy's.
I wanted to work the cashregister.

Speaker 1 (01:07:40):
Okay.

Speaker 3 (01:07:40):
That was fun for me, um, but yes.
Then I went to, I moved toJackson for a little while,
tennessee, I worked at a cottongin and I was a nurse assistant
at nursing homes One of thehardest jobs I've ever had.
Sure, that was yeah, but also,I mean, a huge part of why I am

(01:08:03):
the way I am today.
Yeah, and then yeah, and then Igot into, I moved back and then
the printing world took overand started healthcare.

Speaker 1 (01:08:13):
Okay, and here I am and here you are.
Yeah, no, and you know, I lookat it's all the experiences that
you have that bring you towhere you are today and get you
ready for tomorrow.
And so some people have had alazy path that didn't wasn't
very exciting and they didn'tlearn a whole lot of things.
And some of people have had alazy path that wasn't very
exciting and they didn't learn awhole lot of things.
And some of us have hadinteresting paths, both good and

(01:08:34):
bad, that bring us and get usready for tomorrow.
So that's fun.
So, because I'm a bowler, I askeverybody this question, and
that is if you were in charge ofmarketing for a celebrity
bowling challenge, your wholegoal was to raise as much money
as humanly possible with thisone bowling event.

(01:08:57):
Who is on that team with you?
They can be anybody throughouthistory.
They don't have to be living.

Speaker 3 (01:09:05):
Well, you know, it's funny because I actually have
some professional bowlers on myteam okay, I like it.
So, um anthony, I found out, ishe used to be on a bowling
league okay and he uh strikesevery time.
Or you know, bowls strike everytime, however you say it.
Um, I'm not a very good bowler,so I'll be on my own team.

(01:09:26):
His sister was also on abowling team.

Speaker 1 (01:09:30):
Okay.

Speaker 3 (01:09:31):
And then his son.
So this is pretty muchAnthony's family, because
they're all expert bowlers and Ididn't know this until recently
.

Speaker 1 (01:09:38):
I didn't know it either.

Speaker 3 (01:09:39):
It fits.
Yeah, you and Anthony need tohave a game together.

Speaker 1 (01:09:42):
That would be fun.
Yeah, absolutely.

Speaker 3 (01:09:43):
Oh, he is 100% competitive.

Speaker 1 (01:09:47):
I love it.
I love it, okay.
So, uh, you've got Anthony, hisfamily and you are going to be
on this bowling team.
You got to pick a commentator,so who's going to?
Who's going to call the play byplay, in order to make sure
that everybody's payingattention and donating money?

Speaker 3 (01:10:03):
Deb Miller.

Speaker 1 (01:10:04):
Deb Miller Okay, I like it.

Speaker 3 (01:10:06):
She, uh, she.
You know somebody.
I have never seen somebody uhturn situations into something
that doesn't think they would beum raising money she's.
She's an expert at that.
Yeah.
It would be fun Okay.

Speaker 1 (01:10:21):
For sure that's cool.
I love it.
Well, somebody somebody outthere right now is thinking
about starting a business or isthinking about um starting a new
career, and they're in a toughspot.
They're trying to figure out is, in my head, in the right
direction.
not ever had the right directionand because your career has
taken several turns, indifferent fields and companies

(01:10:42):
and, uh, now kind of coming backhome but with your own twist on
it, really retooling yourcompany for what's next, what
advice would you give somebodythat's maybe trying to make a
real decision in their career?

Speaker 3 (01:10:58):
Don't be afraid to try something different, because
the one thing that I alwaystell myself is I don't, I don't,
ever want to look back andregret not doing something.
Don't burn bridges.
You can always go back ifthings don't work out.
Don't ever want to look backand regret not doing something.
Um, don't burn bridges, you canalways go back if things don't
work out.
Um, but you know, again, I justgo back to that positive
mindset and I truly believe thatyou can do anything you want if
you put your mind to it.

(01:11:19):
Yeah.
I have there now.
I've failed at plenty of things, but if I put my mind to it, um
and and really thought itthrough, I think having a plan
is really important.
But yeah, don't look at those.
You know falling down asfailure.
It's part of the process.
And surround yourself with good, positive people that you know

(01:11:40):
are also trying to do good, andit's really hard to not move
forward when you do that.

Speaker 1 (01:11:45):
Yeah, well, I would imagine it could have been very
easy for you as you came back tothe business in 23.
You're retooling, you've got italmost exactly where you want
it and then an act of God, astorm, destroys it all.
You could have very easily beenwell, I wasn't supposed to do

(01:12:05):
this.
You could have gone back intothe health care field.
You could have done it.
So many people would have usedthat as an excuse to do
something else, and you chosenot to.
You chose to charge forward,knowing or feeling that you had
made the right choice and youwere just being tested.

Speaker 3 (01:12:24):
Yeah, I mean you know .
And two, the first thing I didwas call a friend, brian and
Jennifer I knew that they had abuilding and you know, the next
day after the tornado becausethere wasn't a whole lot of
places to go.
And then our biggest thing waswe have 15 families that, you
know, rely on us.
So how do we make this work?
And we did.

Speaker 1 (01:12:49):
I love it.
Yeah, that's great.
I always looked at the lensthat I used when I had a large
team, even before I had a largeteam is that for every one
person that was in my company,there were on average, three
people at home and they weredepending on me to make the
right decision or to be the badguy.
I would tell people up front if, if I've made a mistake in
hiring you and you come in hereand you think that you're going

(01:13:12):
to do things to tear down thisgroup of people that do amazing
things, or you're going to putthem in jeopardy by having bad
judgment, um, I will be the guythat shows up and fires you.
I will be the guy that says youdon't do that here and I would
tell them that on day one, infact, good, bad or ugly, I would

(01:13:38):
have them write down in theirbook on day one, jim is the
asshole.
And some of them thought I waskidding.
I'm like no, I need you towrite that down in big bold
letters in your book right now,and then I'm going to tell you
about it and I would tell themlike you've been through four or
five interviews in order to getto this point and I've gone to
the trouble that I have takenthe information I've received

(01:14:00):
about you and I have committedto memory your name and I've
come in here and I've talked toyou and it's also important for
you to understand that I'm alsothe guy that will make the hard
call and say I'm not going tolet you endanger the 500, 800,
1200 people that count on theincome coming from this place.

(01:14:23):
So I firmly believe that we'vemade the right decision, but if
we haven't, we will act quickly.
Um, and you have to do that.
You have to be willing to havethe backbone to make the call.
That's just part of it.
That's part of being uh.
In fact, I think people get itmisconstrued.

(01:14:43):
They say they're in charge whenit's actually backwards.
If we went back a long time ago, they would say those employees
are in your charge, which meansyou're responsible for them,
and somewhere along the waywe've twisted it.
So it's I'm in charge.
That's not quite how that works.

Speaker 3 (01:15:01):
Well, and I think there's a big difference between
you know managing people andleading people too, and that's
been really I think about that alot.
I'm actually I would considermyself not a great manager.
I don't like to manage people,but I do love to, to lead people
in the direction that I know wecan be successful in.
And you know, a lot of thetimes I don't even have to fire
anybody.
They, the rest of the team willsay hey, they're not a good fit

(01:15:25):
here, and they leave.
But we do a 90-day.
It's not just for us to makesure you're a good fit, it's for
you to make sure that you likeit here.

Speaker 1 (01:15:34):
Absolutely.

Speaker 3 (01:15:35):
Because if you don't like it here, do yourself a
favor.
Yeah.
I mean for real.
That's important too.
Don't stick here just for acheck.
You can stay here as long asyou need to, but do what you
like, go into work every day andenjoy what you do.
Yeah.

Speaker 1 (01:15:49):
You're going to spend a lot of time doing it.
You should be around peoplethat you like and we're doing
work that you enjoy and areproud of.

Speaker 3 (01:15:59):
So yeah, absolutely it's been.
It's been super exciting wherewe're going and you know I can't
say that I'd change anything atthis point.
Okay.
It's.
There's so many great thingshappening and so many doors
being open and so many wonderfulpeople, you know, coming
through the doors that Iwouldn't change anything.

Speaker 1 (01:16:19):
And we're almost at car show season.
Yes, I mean that's right aroundthe corner.

Speaker 3 (01:16:22):
Yes.

Speaker 1 (01:16:23):
That doesn't hurt, no .
Okay, so you are a Corvettegirl through and through.
What is your favorite?

Speaker 3 (01:16:33):
Corvette.
I didn't like the C8 until Idrove it.
Okay, and now it's my favorite.
Okay, it is so much fun.
Now I got the Z06, so it's alittle more power, sure, but
I've worked my way up to that,so the C8 is my favorite.
Okay, I will say that Irecently drove an electric car

(01:16:54):
and I will never own one.
It messes with my senses toomuch.
But yeah, I love Corvettes.
I will always have Corvettes.

Speaker 1 (01:17:02):
Yeah, I actually had a team member that's here in
middle Tennesseeennessee and weworked together for several
years and he has a sales jobwhere he drives a couple hundred
miles a day and for 18 monthshe drove a c8 every day and and
he tested the waters he.
After that he uh, no, no, hetraded his tesla for the c8 and

(01:17:25):
then now he's in porsche um butgood choice he's's a he's a big
car guy, so he's, you knowthat's, that's his thing.

Speaker 3 (01:17:32):
So yeah, Well, there's actually a.
Have you heard of one 11motorsports?

Speaker 1 (01:17:36):
Yeah, absolutely.

Speaker 3 (01:17:37):
Yeah, so we're um doing some stuff for them too,
and that's, you know, againsomething that is really
exciting, and not a lot ofpeople have the opportunity to
see the behind the scenes andall those cool cars and stuff,
so it's really fun.

Speaker 1 (01:17:52):
I did not understand until I actually started working
with Exotic Autosport, landingthose guys down there, landing
Mike and the team.
I did not understand just howdeep the exotic car scene is in
Middle Tennessee Way more carsthan I ever anticipated.
You don't see them very often,but you don't see them, but when

(01:18:14):
you, when you do see them.

Speaker 3 (01:18:15):
They travel in packs.
They do.

Speaker 1 (01:18:19):
In fact, one of the one of the charity runs the
Annie Rose foundation.
So I was out there this pastyear for that one, and it was
raining that day, and so, youknow, I didn't exactly know
where I was going.
So but when I saw, you know,two or three Porsches in front
of me, two or three Porschesbehind me, I thought, well, I'm

(01:18:41):
in the right space.
And I so I called Don and Isaid I'm, you know, I'm pretty
sure I'm in the right place.
And he goes how do you knowthat?
And I said, well, there's a lotof Porsches around me.
He goes oh, that's because it'sraining.
And I said do what?
And he goes well, they left thesupercars at home.
They're willing to drive thePorsche in the rain, and it took

(01:19:04):
me a minute to absorb that thePorsche is the one that they
were willing to get wet.
Now, obviously, some of them.
In fact, there was one guy thatbrought six cars, and you know
he's probably got two and a halfmillion dollars worth of cars
in the parking lot, but theycame out for a great reason.

Speaker 3 (01:19:24):
You know great, great , great charity so and they
always did things like thatnormally do very well.

Speaker 1 (01:19:29):
Oh yeah.

Speaker 3 (01:19:29):
So one other thing that we are talking about doing
is a lemon race, the 24-hourlemon race.

Speaker 1 (01:19:35):
Okay.

Speaker 3 (01:19:35):
Have you heard of that?

Speaker 1 (01:19:36):
I have not.

Speaker 3 (01:19:37):
So you only have so much money to put into a junk
car.
So like a police interceptor iswhat you want to go with,
because they're fast and youknow they're already built.
But we have talked with some ofthe NASCAR drivers and getting
their holler and showing up withour lemon car and our backup
car and having NASCAR driversout there, tell me we can't win.

Speaker 1 (01:20:00):
Oh, that's great, that's great.

Speaker 3 (01:20:02):
But all of us are so excited about doing something
like that and it's just for fun.
But 24-hour race, you all haveto take turns driving team of
four.
That'd be fun awesome.

Speaker 1 (01:20:12):
You'll have to keep you posted, that's gonna be a
good one that's gonna be a goodone, all right, uh.
So last question is have youput any thought into how you
want to be remembered?

Speaker 3 (01:20:25):
I have.
Yeah, I have.
You know, there are some peoplethat I think about often and
they all have done good forsomebody or something.
I want to be remembered assomebody that did everything

(01:20:46):
that I could to elevate everyonearound me, to smile, to bring
that light to somebody, eventhrough my own hard times, to
still be that light you neverknow what people are going
through and I just you knowthat's important to me, and so I
want to be remembered as thatperson that gave it their best

(01:21:09):
shot.

Speaker 1 (01:21:09):
Helped you feel hope?

Speaker 3 (01:21:11):
Yes, yeah, in some way or another, yeah, or made
you smile.

Speaker 1 (01:21:15):
There you go, that's good.

Speaker 3 (01:21:16):
The little things.

Speaker 1 (01:21:17):
It is the little things.
It is the little things.
Well, ms Amber, please telleverybody out there listening
how do they get in touch withyou If they want to do business
with you?
They've got a.
They've got an Airbnb that theywant custom and to look like
nothing else, so that the theircustomers get a great experience
.
Or they've got a brand new carthat they're looking at.
Or they've got an old car thatthey want to look new again, or

(01:21:43):
they have a branding problem.

Speaker 3 (01:21:45):
How do they do business with the brand boss?
So we have a few different waysthat you can reach out.
First off, we don't have aphone tree.
When you call, you will get aperson on the phone.
I don't know if I give a numberor not.
Yeah, yeah absolutely.
Our phone number is 615-822-0037.
Our website iswwwbbprintingcocom.
And then our auto club, we havebbautoclubcom.

(01:22:06):
Both show different sides ofthe business and what we do.
And, uh, we do share ourpersonal cell phones too.
You know, although we familytime is important for us, Um, we
, we are always available when,when people need us.
So, um, and then you can emailus at info at BB printing cocom
as well.

(01:22:26):
And then you're located there inHendersonville info at BB
printing, codecom as well, andthen you're located there in
Hendersonville.
Yes, we're right at the edge ofRivergate Um seven seven seven
West main right next to Brian'smotor sports.
Um, and then our other locationis a mile further into
Hendersonville, in between Jiffy, lube and KFC.
That's three, three, four Westmain.
Okay, um, we deliver shipnationwide.
We deliver ship nationwideAgain.
Whatever makes it easy forpeople.

Speaker 1 (01:22:47):
That's right, we'll do it.
Perfect Well, thank you so muchfor coming in and hanging out
with us and sharing your story abit.

Speaker 3 (01:22:53):
Yeah, thank you so much for having me.

Speaker 1 (01:22:54):
Absolutely, and thank you for what you did for my
family.
You're welcome and what you dofor your customers, because it
absolutely shows and you've gota great reputation out in the
marketplace.
I don't want to call you like adiamond in the rough because
you guys are so polished.
It's just I don't think enoughpeople know where you're at and

(01:23:16):
how to get in touch with you.

Speaker 3 (01:23:18):
Yeah, yeah, we, and you know, on top of everything
else, we, we don't expect peopleto, we want to earn your
business.
So let us show you what we cando, and I'll leave it at that,
because actions speak louderthan words.

Speaker 1 (01:23:30):
I love it.
That's fantastic.
Well, team, if you're out there, if you're looking for, like I
say, to customize that Airbnb,to add some flair to your
current home, to customize thecolor of your car, if you've got
a fleet, if you've just got abrand problem, or you want to
level up your game in thatregard, reach out to Ms Amber

(01:23:50):
Kirby and her team at BBPrinting Co here in
Hendersonville, tennessee,777-west-maine, and they will
take fantastic care of you, likethey have taken care of my
family.
Until next time, I want you totake some wisdom from Ms Amber
and continue to charge forward.
Take care.

(01:24:23):
That's what we're here for.
We are here to share theamazing stories, the things that
people have been through, theways that they were able to
improve their life, so that youcan take little nuggets from
theirs and help improve yourstory and be better tomorrow
than you were today.
I hope that this is the toolyou needed at the right time and

(01:24:44):
that you find value in theamazing guests that we bring
each and every week.
Thanks so much and don't forgetnew episodes drop every
Thursday.

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