“From ‘Bloated at Disneyland’ to Clean-Label Success: The TruBar Story with Founder Erica”

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Craving a protein bar that doesn’t feel like a candy-bar hangover 30 minutes later? In this lively conversation, Daniel Lucas (host of Chasing Energy and inventor of the Sprout Spout) sits down with Erica, founder of TruBar, to unpack how she turned one awful, bloated day at Disneyland into a clean-ingredient snack empire now featured in Costco, Target, and airports everywhere.

You’ll hear:

• 03:10 – Miami roots & nostalgia: Why Dunkin’ munchkins and ocean breezes shaped Erica’s food memories.
• 07:55 – The “pregnant” moment at Disneyland: The exact instant she vowed to reinvent on-the-go nutrition.
• 15:20 – Bootstrapping Target orders: Re-packing 12-count boxes by hand when funds ran low.
• 22:40 – Sugar-alcohol showdown: Why True Bar bans bloat-inducing sweeteners in favor of organic cane sugar (and what’s next with coconut nectar).
• 30:45 – Flavor R&D secrets: How a scribbled idea, a “flavor house,” and late-night kitchen tastings become your favorite bar.
• 37:30 – Healthy hustle tips: Two-liter wake-up hydration, “exercise snacks,” and raising seed-oil-savvy kids.
• 48:00 – What’s next: New flavors, new formats, and surprise products beyond bars (stay tuned!).

Key Takeaways

• Sugar alcohols may taste sweet—but they can wreck digestion and trigger cravings.
• Thoughtful pre-planning (hello, carry-on True Bars) can save any business trip or family vacation.
• Entrepreneurship = endless roadblocks; celebrate every small win to keep momentum.
• Clean labels don’t mean boring flavors—texture and thoughtful sweet notes win taste buds.

Links & Resources

• 🥑 TruBar – Discover all flavors: https://www.trubarinc.com/
• 🌱 Sprout Spout – Grow fresh sprouts on your countertop. Get 10 % off any kit with code CE: https://sproutspout.com/discount/CE

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