October 25, 2023 • 28 mins
Imagine jumping ship from a mundane corporate job to follow your passion; this is exactly what our guest, Mark Savant, did. Mark, a podcast and AI aficionado, turned his interest into a booming business and he's here to share his journey with us. His experience in podcasting isn't just about business growth; it also played a pivotal role in earning him a spot on the Entrepreneur Organization's board of directors. Now, he's all about making Mondays exciting again and helping others achieve the same.
Struggling to stand out in the sea of businesses? Mark has some insights for you. We explore the intertwined dynamics of podcasting and social media, and how to leverage them for creating an omnipresence. Mark further enlightens us how AI can be integrated into businesses for success, and shares intriguing examples like the potential of chatbot AI and YouTube in testing new ideas and building quality content.
But that's not all. The conversation also delves into the nitty-gritty of launching a podcast, setting up a tech stack, and automating to scale. Need some quality advice for solopreneurs? Mark has got you covered, sharing his experience with using Go High Level as a CRM, and offering practical tips. Wrapping up, we explore digital marketing strategies and the role of weekly Zoom calls in giving businesses a boost. If you're an entrepreneur or business owner seeking to leverage podcasting and AI for growth, buckle up for an enlightening ride with Mark Savant!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey guys, ryan Dement Chasing Financial Freedom
podcast.
I hope you guys are having agreat day.
Today on the podcast we haveMark Savant, and Mark helps busy
professionals build status andsales with podcasts, and there's
also a new caveat in there.
We're going to talk AI, guys,and I know we've talked about it
on the show before, but I thinkthis is going to be a whole
(00:20):
different dive into AI and howit can help you grow your
business, mark, welcome to theshow.
Yo, ryan, glad to be herewhat's up people?
Man, we're morning, we'rerecording this thing and we're
getting going.
So, before we jump into whatyou're doing, a little bit about
yourself and what.
Some rabbit holes, as I say.
Speaker 2 (00:39):
Yeah, happy Monday everybody.
You know it's fun.
I used to wake up every Mondayloathing the day, staring at the
ceiling, like oh, I go to thisinsurance office, I hate my life
.
And now it's like every day isa great day, dude, Like why be
stuck doing something thatdoesn't bring you fulfillment or
excitement?
I mean, it's just, it'sunbelievable.
But to say I love Mondays.
Speaker 1 (00:58):
We could have a whole conversation on that, because
most people and I shouldn't saymost many people don't ever go
after their passion in theirwhat drives them.
They just rather just get thatjob, get the paycheck and just
keep on living till they're 65.
And that's sad.
Speaker 2 (01:15):
In the amount of shade that I received, ryan,
when I decided I was going to goall in and leave my day job.
People were telling my wife howcan you let your husband leave
his job, mark?
Why don't you just stick towhat you're doing?
You've got it so good.
You've got a six figure income.
You've got all these benefits.
I was like F that what there'smore to life than making money.
I can always get a new job andI'm so glad I stuck to my guns
(01:37):
because the business continuesto grow on track this year to
probably do about 150K.
In the next year I'm aiming at500K.
So I'm just really excited tobe helping business owners
launch and automate podcaststonicational material that I'm
putting out with arts to AI andpodcasting.
I won the lottery diving intothat because it's so impactful
(02:00):
on businesses to have thatomnipresent digital footprint
and AI is really accessible.
Speaker 1 (02:06):
So what got you started in this space?
I mean, you were always ininsurance or did you have some
type of other background beforeyou decided that you were going
to dive into helping businessowners and businesses with AI?
Speaker 2 (02:19):
Well, I graduated from Florida Atlantic University
back in 2009 with a degree inbusiness management and
marketing and immediately wentinto the insurance industry, was
in there for about five yearsuntil I recognized that I just
wasn't satisfied.
Like I said Monday, staring atthe ceiling like oh gosh, is
this what I have to do?
I started exploring differenttypes of businesses everything
(02:41):
from mattress warehouses tofinancial planning, to Amazon,
fba but I eventually just saidyou know, I'm listening to
podcasts all the time.
These are very interesting.
It's like listening to themwhile I start my own.
And within a month, I wasspeaking to Super Bowl champions
and big time entrepreneurs,presidential candidates.
I was like this is pretty cool,that the access that I'm
(03:03):
getting by having this mediaplatform is unprecedented.
And that's only a month in.
And so I dove in.
Eventually, people startedpaying me and I will leave my
job about a year ago to justfully commit to helping business
owners launch and automatethose digital footprints.
Speaker 1 (03:21):
That's cool.
I mean they call it pod fade,but there's a lot of it out
there.
A snapshot when I started thispodcast almost four years ago
and those same podcasts thatstarted at the same time I think
there was a hundred, and someon that same day.
There's only like 20 that areactually producing an episode,
(03:41):
whether it be weekly, bi-monthly, once a month, whatever some
type of frequency.
They're all.
The rest of them are gone, andit's great medium to get your
job to people.
You just have to be consistentin what you're doing and make
sure that you don't fall intothat hole of fade, because
otherwise, just like all thoseother people, they'll be gone.
Speaker 2 (04:03):
Yeah, I think it's something like 95% of shows are
dead before episode seven.
And I started to really look atthat, Ryan, why is this
happening?
Why are all these shows justgoing by the wayside?
And the reality is they justdon't have the systems in place.
You know, every wants to be aYouTuber quote unquote or a
podcaster, but without the rightsystems in place it becomes so
(04:24):
laborious.
I spent years, tens ofthousands of dollars trying and
failing and trying to learn thisstuff and most people just
don't have the resiliency tomake it through that.
And that's okay, you know,because casting is a long game
and it's not like running aFacebook ad where you put in 10
bucks and you get clients andyou get 20 out.
But every single opportunitythat I've had over the past
(04:45):
several years is throughpodcasting.
Every single client, mastermindmember, every single coaching
client.
You know every just got backfrom the entrepreneur
organization's nerve event,which so this is bananas.
It met Chris Crisis through thepod.
He's the founder of PodFest.
I had him on my podcast,developed a connection.
He liked me, I liked him, wedeveloped a relationship and
(05:08):
then a couple months ago, atPatrick Bet David's Vault
conference, I saw Chris there.
Chris was like hey, Mark, it'sgood to see you here.
Let me introduce you to MattWeiss.
He's the.
He's the head chair of theboard for entrepreneur
organization here in SouthFlorida, and the Southeastern
Conference Entrepreneurorganization is bananas.
Just to contextualize this Everin there, in order to to they
(05:30):
need to be making at least amillion dollars in your business
.
Membership is thousands ofdollars annually.
There's 18,000 membersworldwide and I got to meet Matt
because of my podcast and wegot to know each other a little
bit in just a few minutes.
He said you know what?
I would like Mark To come tothe entrepreneur organizations
event, host a podcast booththere where you can interview
(05:52):
people.
I said sure, I'd love to.
That sounds great.
So I brought all my equipmentup there and I'm on the way up,
I kid you not.
Chris calls me and says hey,Mark, someone dropped out of a
speaking there.
He was going to be talkingabout chat, GPT and AI for
business.
Would you be able to fill in?
I was like, yeah, yeah, it's aday before, and not only did I
(06:16):
get a chance to interview adozen people on my podcast, the
after-hours entrepreneur, I wasable to get on stage in front of
60 millionaire entrepreneur,business owners, get all the
video, get all the photos, walkaway with dozens and dozens of
leads, and again it all comesback to the fact that I had a
podcast that was usedstrategically to create
(06:37):
connections.
Speaker 1 (06:38):
So long tail, but once you start getting the
momentum, it's it'sunprecedented Well, that's
because I love to talk about themomentum, because, as a
podcaster, I'd like to see whatwe can do on our side and be
able to push it forward, eventhough we've got a good base.
But I think there's a lot morethat we can do, because I'm not
the professional podcaster.
My day job is an affordablehousing developer, so I mean I'd
(07:02):
love to be able to get my wordout even more than what we're
doing today.
Speaker 2 (07:06):
Yeah, I mean, that's what we're here for and I you
know that's 20 years ago.
If you said, hey, you're goingto court a video and then you're
going to be able to distributeit and reach potentially tens of
millions of people, you'd belike, oh, that's crazy, no way I
need to go through major cablenetworks or distributors.
It's not the case.
If you have a smartphone like.
My pitch to business owners islook, if you can host a 30
(07:30):
minute zoom call, you can havean omniscient, omnipresent
digital footprint.
We can put you on YouTube, onyour blog, on iTunes, you can be
on Instagram link.
You can be everywhere all thetime, just like Gary Vee, yep,
but you need to commit 30minutes a week.
Are you able to do that?
And it's unprecedented whatyou're able to do with the right
(07:50):
systems in place.
Speaker 1 (07:53):
So you said, starting out, 30 minutes a week.
What does that look like?
Speaker 2 (08:00):
So again, systems are really important.
So when I'm working with aclient, what I do is to say, hey
, you know, record episode, youcan use zoom, you can use
restream Riverside, there's a,there's a chin.
Depending on the client, wefigure that out.
But the first thing I'd like todo is say, hey, let's make it
as easy as possible to record.
We got to eliminate all thestuff Like I don't want you to
have to, like, get dressed up ina suit and drive down to a
(08:20):
studio to record.
I want you to look good andfeel good and sound good writing
office or write at your officeat work.
Right, we want to eliminate allthe pain points, eliminate all
the time.
So you say, hey, I want tospeak to Jim he's let's say it's
affordable housing, for example.
Right, you say you know what?
It would be nice if I wasconnected with the developer of,
(08:41):
or with the air of, my city,for example.
That might be a good connectionto have.
Boom, you got your podcast.
You reach out to the mayor.
I've done this, by the way.
You reach out to the mayor.
You say, hey, I'd like to haveyou on my podcast.
Mayor says cool, free publicityto meet people.
Then you get to generate aconnection In a way, because the
connection that I had made withthe mayor of my local city, I
was able to get some permitspassed almost instantly.
(09:04):
I was able to get someexceptions made for the
community of which I was thepresident of.
That's another side topic.
So, anyway, you say, hey, themayor would be a good connection
for my business, Let me invitehim onto my show.
Boom, you get him on the showafter the recording is done,
which then about 30 minutes zoomcall.
Then it I had her fill out aform takes about three minutes.
(09:25):
After the Google form is filledout, then it sends off in a
series of automations whichnotifies my video editor, my
audio editor, my graphics guy,my admin.
Everybody gets notified thatthat is happening.
And then within a few dayseverything is produced all the
show notes are written, all thegraphics are written and then
they're uploaded all over theplace.
And so the business owner atthat time has an automation set
(09:46):
up to say, hey, mayor Suarez, itwas great having you on the
show, you're awesome.
If I can, you know here's theshow.
If there's anything else I cando for you, let me know.
And it's just, you know it'spart of a great relationship.
Speaker 1 (09:59):
And it's like you said to start out, it's very for
him or her, whoever you've goton, and you can get it out to so
many people that the best wayto describe it and you said it
earlier is you don't need to geton a nation or a national
television channel.
You can get it out to so manyother platforms.
(10:19):
But my question there is andthis is something we've
struggled with and I've gonethrough some of it, but not all
of it is getting through thenoise, because if you're not out
there consistently posting,like Gary Vee says, on a daily
basis, you're going to diethrough obscurity.
You need to be able to be seen.
So how do you get through allthat?
Speaker 2 (10:41):
Well, let's frame this a little bit right, because
there will be noise in an ageof AI.
There's a lot of noise, but thereality is, if you're not
showing up day to day, it's hardfor you to stand out in
people's minds Like do you knowhow many people I know that are
realtors?
There's a ton.
There's so many realtors.
And the best way for people toremember you as a realtor is you
(11:04):
just keep showing up at theirnews feed day after day after
day after day.
And that is hard.
How many people say, oh, I justlove waking up and posting to
Instagram and to LinkedIn and toFacebook every single day?
Nobby says that no, but if youcan use the podcast platform to
develop strategic relationshipsand distribute it, then you have
that omnipresent.
And even if look, even if theseclips people get this twisted
(11:26):
all the time.
They think I'm going to createclips for social media and it's
going to promote my podcast, andpeople are going to say, oh, I
like that 30 second clip.
I'm going to go listen to thepodcast.
That's not the way it works.
Your podcast promotes yoursocial media.
Your social media does notpromote your podcast.
Let's get that straight rightnow.
So if you're a business owner.
The podcast is there.
In case someone's like I'm onthe fence of doing business with
(11:48):
Ryan, but he's got a podcast,let me listen to a few episodes.
Okay, I like the way Ryan talks.
I like his guest.
He's well connected, cool, thisseems like a person I can do
business with.
But the social mediaomnipresence, the showing up day
in, day in, day in, as soon asthat person's ready to buy their
house, as soon as they're readyto buy their house, the first
person they think of is, in thiscase, right, because Ryan is
(12:10):
showing up the newsfeed all thetime.
So it's.
And then what ends up happeningis, because you're showing up
day in, day out, you start toget a feel for what works,
what's not working, and then youcan start with quantity and
then build quality off of thequantity.
Speaker 1 (12:28):
That's where we're at .
We started with sticking youknow spaghetti at the wall and
saying what stuck and then nowwe've got a base to where now
we've started putting qualityout.
But it also I agree with you thepodcast does make your social
feed.
I think, with the nuance that Ihave with real estate, as in
(12:50):
being an affordable developer,tying the two together and kind
of them works very well becausemy company, truvest, can promote
the podcast at the same timeand they go across channels to
help co-promote but also keep onbranding and the branding
pieces where we struggled in thein the news to have each of the
(13:12):
businesses or the podcast andthe business have their own
channels.
But there's overlap in theactual channels because, like
this chasing financial freedomand I've got TruVest, it was
making an impact in real estateYou've got some overlay there to
where you can have thoseconversations with your
different groups or yourdifferent followers that you're
(13:33):
ultimately going to bring theminto both channels.
But it takes some time andthat's what we've struggled with
and we found that voice, thatfooting, but that footing seems
to change slightly every sooften when you get off of those
topics and I've learned thatalso through that processes.
Staying in my lane with topicsis key.
Speaker 2 (13:54):
For sure, and there's ways that you can trial this
too.
I can share a YouTube strategyI've been playing with.
It seems to work really well,because YouTube is just great
for testing new ideas.
By talking about differenttopics, you can start to get a
feel for who your audience isand what I can.
I'll give you an example of howyou can integrate AI into
YouTube to try to blow this up.
(14:14):
So I call this the YouTube 10by 10 strategy.
So, whatever your business is,we'll say.
We'll say marketing.
For example, you say, okay, I'ma marketing agency, I want to
be well known for marketing, Iwant to build my audience here.
Well, 10 subtopics in marketing.
So you could say something likeemail marketing.
SEO, youtube, facebook,instagram, Google ads, whatever
(14:36):
right.
Pick out 10 topics.
Then you go to chat gbt, say,hey, chat gbt, give me 10 short
video idea titles for this topic, for YouTube, for marketing,
for SEO, for Instagram, etc.
And you can easily come up with100 short video ideas almost
(14:57):
immediately with chat gbt, right?
Then you go in and then yourecord the short video ideas.
You let your video editor takeon, something we do here at my
agency.
The editor chops up all thevideos.
We post them all to YouTube.
We see what hits, what arepeople interested in, and what
you're going to find is thatthere's some topics people are
really hungry for and othertopics people could care less
about.
And then, when you find thetopics that people are hungry
(15:20):
about, you say, okay, I'm goingto record longer form content on
this.
I've already dedicated 30seconds to this.
Now let me dedicate 30 minutesand you can start to flesh out
more, more in depth ideas on thestuff that you know is hitting
your audience.
So this is a great way to startto build out quality off the
basis of the quantity funnel.
Speaker 1 (15:41):
I love it.
I mean, it's a great way to goabout it, and you mentioned chat
, gbt and AI.
How can we integrate and I knowwe can't go into detail, but
what would be some tips tointegrate AI into our businesses
?
Because there are some peoplethat don't know what well they
know I is, but they have norelationship with it.
They don't understand how toeffectively use it.
Speaker 2 (16:02):
I was talking to Patrick but David about this.
At the nerve event this lastweekend, I got access because of
my podcast.
It just continues to open doors.
I was talking to Patrick, David, I said hey, Patrick, if you
were to have a AI day at yourbusiness, like what would that
look like?
He said listen, Mark, if you'rein the Tour de France and
you're going to be racingagainst all those dudes, if
(16:23):
you're not using the tools, ifyou're not using the steroids
basically like Lance Armstrongwas using you ain't going to
compete.
If you're trying to win MrOlympia and you're trying to
beat Arnold, you're going toneed to be doing something more.
And AI is like the steroids forbusiness, without the bad side
effects Although if you use itincorrectly, there can be
massive bad side effects but AIis going to be vital.
(16:46):
You're not going to be able tocompete against someone in a
Ferrari if you're on a bicycle.
Ai is that Ferrari.
So I would recommend to everybusiness owner out there is to
look at all of your.
This is what business is about.
By the way, this is whatpodcasting is about.
It's having the right systemsin place.
So you start to break down allof your systems for onboarding
team members, to literation, tocustomer fulfillment.
(17:08):
You look at all those, youbring all of your team members
and you say, hey, where are wewasting a lot of time?
Where do you feel like I'mdoing something that I just
don't enjoy doing?
And then start to find thosegaps there where you can start
to add AI.
How can chat GPT solve thosepain points?
How can I integrate my formswith Zapier and chat GPT to
(17:32):
start to automate thingstogether?
Is there a software that'salready been created that can
help?
I was talking to AI to have todevelop the other day.
Who has a calendar program thatif you use your email to sign
up on their calendar, it scoursthe web.
It scrapes the web for all dataand information attached to
that email and gives it to you.
So as soon as you get on thatcall, you already know this
(17:53):
person's life story.
You know where they live, wherethey've worked, if they're
married.
Wow, All that just based on theemail.
So I think the way that I wouldstart this out is you sit down
with your team, you dedicate amorning or an entire day to
break it down, all of thesystems, and then try to find
places where AI might help youaccelerate through those and,
(18:15):
quite frankly and this is whatPatrick said was your team is
already using AI.
They're already using AI and ifthey're not, you should
probably be empowering them withAI.
But I think getting the teaminvolved and explaining to you
hey, this sucks.
I don't enjoy this part of theprocess.
Okay, how can we use AI?
Here's $1,000 to startinvesting in your team in this
(18:36):
area.
Let's use this AI tool.
What do you like?
You like this, you don't likeit, and then start breaking it
down backwards from there.
Speaker 1 (18:44):
So I got to back up just a little bit because there
are some solopreneurs thatlisten and so forth.
How can you help thosesolopreneurs put a system
together?
Let's sit.
I mean, they're recentlystarting out and they got it
from.
They've left their nine to five, they're working full time in
their business, but they don'thave a team yet and they need
(19:04):
help to scale.
I'm guessing that's where youcould potentially come in and
help them.
Speaker 2 (19:11):
Well for sure, you know, at least for mine, of
members just like that who aresaying, hey, how can I start to
use AI, how can I build outsystems?
I've been building out mysystem several years ago, which
was sloppy, very sloppy at first, which is where we all start.
It's me a lot of money tryingto figure out the solutions, but
start is by just jotting downwhat is each, what does it look
(19:34):
like Like, what are all thesteps like?
So, fanpal, someone let's saysomebody wants to launch a
podcast with my agency.
What does that look like?
They see me on LinkedIn.
They send me an email.
Who's responding back?
How long does it take torespond back?
What is the copy look like whenI respond back?
What are the links Once theyclick on the link?
Well, that's into a calendar.
What's the goal of that meeting?
(19:56):
What's the goal of the meetingthat happens in that calendar?
Is that calendar meetingdesigned to get them to a longer
meeting with, maybe, adecision-maker?
Is that the close meeting?
Is this just a discovery call?
But so again, breaking down allthe way from someone sees me to
they bought the product, right?
Boom, that's the entiremarketing phone.
(20:17):
Well, now, what bought theproduct.
Well, what happened next?
Customer fulfillment Are theygetting emails saying these are
the next steps?
Is there video involved?
Are there forms for them tofill out?
How does all this integratetogether?
The place where AI becomesreally exciting is comes to
write copy.
I think that that's one of thebest places to start for your
business writing copy.
If you're integrating together,like forms, calendars, along
(20:43):
with written copy, zapier's areally powerful tool for
integrating these thingstogether.
Bring out your tech stack.
Speaker 1 (20:51):
There's a lot in there.
I get it all.
I'm there, but could we talk alittle bit more about that and
get into the weeds before wekind of wrapping up is what
would be three nuggets you couldprovide to a listener that's a
solopanur that's struggling withgetting all their systems
together.
Speaker 2 (21:09):
First step is you need to have a clear vision as
to where you're going.
What do you want to accomplish?
What hill are you growing?
Are you building an agency?
Do you want to be an influencer?
Do you want to be a YouTuber?
Do you want to be a consultant?
Do you want to get a jobsomewhere?
Do you want to be anentrepreneur?
Like, where are we actuallygoing?
What are you trying to buildRight?
First step, because if you don'tknow where you're going, as the
rabbit says in Alice inWonderland, any road will take
(21:32):
you there.
Okay, yep, so you need to beclear on where we're going right
.
Secondly, you're going to needsupport.
You're going to need people tohelp, and whether that's hiring
one virtual assistant or whetheryou built out a team of 10
people, you're going to need tofill in those gaps.
So when you're building outyour systems you're listing out
all of your systems.
I want to look at what's thestuff that I can replace with AI
(21:54):
, what's the stuff that I need aperson to manage?
And once you've got them inplace, you need to remove
yourself from that equation.
And I really struggle with thisas its owner Now 17 members,
but this is a pretty commonemail that I'll get.
Hey, mark, I'm waiting on this,and what I'll typically do is
just say, hey, I could have myteam member handle this, but I'm
(22:15):
just going to take care of it.
I can just do it right now.
It'll only take me a minute.
Do not do that, because nowwhat you've done is you just you
cannot scale your own personaltouch.
And if you do want to scaleyour personal touch, you need to
charge a premium for that,because your time is very
valuable and I'm not sayingyou'll be able to do this day
one.
You know, this is the stuff wewant to be striving towards.
(22:37):
We want to be striving towardshow do I remove myself from the
system as much as possible?
Can I automate this with AI?
That's one of the first placesI would look, because it's
unbelievable what you can dousing Zapier, using Google Forms
, using Calendly Ohio level,using HubSpot.
Once you start integratingstuff with a peer, which is very
cost effective, you can startto remove yourself from these
(22:58):
steps.
Every time a client needs toemail you or ask you something,
you should be asking how do Iremove myself from this?
All the time I'm asking that,and if it doesn't work, cool,
we'll go back to the drawingboard and we'll fix it right.
Don't the gaps for your?
So those are the things that Iwould get vision starting to
build out your systems.
(23:18):
Again, it's difficult withoutdoing like a deep dive into the
specific person, their specificbusiness.
You know, I look at, I'mlooking to always remove myself
from the equation, because onceyou can build out a system, once
you have a system that's builtout that removes yourself, then
it's not pressing.
Go, because now you can get onsales calls, now you're getting
on stages, now you're guessingon podcasts like this, and then
(23:40):
everything gets automated on theback end.
You have your team getsnotified, you have the
responsible people, the AI, theautomations takeover, and it
doesn't happen overnight, butonce you start to get that
fleshed out, it becomesaddictive in a way, and then you
could really start to press.
Go on your business.
That's how you go from sixfigures to 100K to 500K and
(24:02):
that's the way I'm tackling it.
Speaker 1 (24:05):
Is there a CRM that you use or suggest to use for,
let's say, a solopreneur orsomething?
To that extent?
I use Go High Level, so I meansince 2019, 20, something like
that.
Yeah, I use Go High.
It comes a long ways.
Speaker 2 (24:21):
Yeah, I'm using Go High Level now.
I'm really happy with it in alot of ways.
There's some places where it'sweak.
It's a really starting point.
If you're looking to build outlanding pages and funnels and
lead magnets, you can do courses.
There's a robust pipelinesystem so that if I have someone
, they go into my pipeline, thenthey get nurtured with emails,
(24:41):
then I can call them, I canschedule follow-ups.
So I think that's reallyimportant.
If you're going to be asuccessful business owner, you
need to sell.
Period.
That's probably the mostimportant skill is I need to
sell.
So yeah, go High Level is good.
Hubspot is great.
It's free version is fine.
But HubSpot you're going to bein that $1,000 a month category
to get the full experience withthe HubSpot text.
Speaker 1 (25:05):
So, with your agency, let's talk a little bit about
that is what are you doingwithin your agency to help or,
as in, business owners grow?
Speaker 2 (25:16):
Looking out the entire media marketing plan.
When it comes to the root ofthe podcast, your business owner
, you're busy.
You need to show up.
You know you can go through theyellow pages.
Anymore business is donedigitally.
Listen, you're busy.
You don't have time to berecording little TikTok videos
in front of the restaurant.
Like time for that garbage.
(25:36):
I don't have time.
Do you have time?
I don't want to do that.
What I do want to do is makestrategic connections with
people that will bring mebusiness, whether it's a direct
consumer, direct client for mybusiness, or it's a strategic
partnership that will bring mereferrals for my business, or
it's somebody that knows morethan me that I can get free
coaching from Right.
(25:57):
Yeah, I got Neil Patel on mypodcast the other day.
That dude is charging tens ofthousands of dollars for a
consulting session.
I got him on my show and I wasable to ask specific questions
about my business.
That's tens of thousands ofdollars that paid for the entire
year in podcasts.
Right there, right.
Speaker 1 (26:13):
That's cool.
Speaker 2 (26:14):
That's reasonable.
So you're busy, but if you canhold a 30-minute Zoom call once
a week, we can boost you outeverywhere your blog, YouTube,
iTunes, Spotify, LinkedIn,Instagram, TikTok, Facebook.
You can be everywhere if you'rewilling to dedicate 30 minutes
(26:34):
a week to hopping on a strategiccall with someone that is
interesting and can provide youwith a benefit.
It's very simple, it'shassle-free.
That's what I want to do forbusiness owners, because without
that digital footprint, youjust don't exist.
It's not 2,000 anymore.
Speaker 1 (26:50):
You can't grow and you can't do sales.
I mean, there's some thingsthat come along with it.
I aim in on that stuff.
For people or entrepreneurs andowners to work with you, where
is a good location or a goodspot to reach out to?
Is it social?
Your website?
Speaker 2 (27:08):
In Mark Savant Media across the web.
Best place is just to go tomarksavantmediacom.
Mark Savant Mediacom.
Hop on a call.
We'll see how we can help yougrow your business with digital
marketing and podcasting.
Speaker 1 (27:22):
We'll put the link in the show notes for sure, sir.
Thank you very much for comingon.
It's been a great conversation,but better yet the tidbits that
you shared, the nits, because Iknow there are entrepreneurs
out there that are struggling,failing and you need to have a
system.
Speaker 2 (27:40):
Systems, baby, it's all systems.
I appreciate you, Ryan.
Thanks for bringing me the show, bro.
This is great.
Yeah, not a problem, thank you.
Hey guys, ryan Dement Chasing Financial Freedom
podcast.
I hope you guys are having agreat day.
Today on the podcast we haveMark Savant, and Mark helps busy
professionals build status andsales with podcasts, and there's
also a new caveat in there.
We're going to talk AI, guys,and I know we've talked about it
on the show before, but I thinkthis is going to be a whole
(00:20):
different dive into AI and howit can help you grow your
business, mark, welcome to theshow.
Yo, ryan, glad to be herewhat's up people?
Man, we're morning, we'rerecording this thing and we're
getting going.
So, before we jump into whatyou're doing, a little bit about
yourself and what.
Some rabbit holes, as I say.
Speaker 2 (00:39):
Yeah, happy Monday everybody.
You know it's fun.
I used to wake up every Mondayloathing the day, staring at the
ceiling, like oh, I go to thisinsurance office, I hate my life
.
And now it's like every day isa great day, dude, Like why be
stuck doing something thatdoesn't bring you fulfillment or
excitement?
I mean, it's just, it'sunbelievable.
But to say I love Mondays.
Speaker 1 (00:58):
We could have a whole conversation on that, because
most people and I shouldn't saymost many people don't ever go
after their passion in theirwhat drives them.
They just rather just get thatjob, get the paycheck and just
keep on living till they're 65.
And that's sad.
Speaker 2 (01:15):
In the amount of shade that I received, ryan,
when I decided I was going to goall in and leave my day job.
People were telling my wife howcan you let your husband leave
his job, mark?
Why don't you just stick towhat you're doing?
You've got it so good.
You've got a six figure income.
You've got all these benefits.
I was like F that what there'smore to life than making money.
I can always get a new job andI'm so glad I stuck to my guns
(01:37):
because the business continuesto grow on track this year to
probably do about 150K.
In the next year I'm aiming at500K.
So I'm just really excited tobe helping business owners
launch and automate podcaststonicational material that I'm
putting out with arts to AI andpodcasting.
I won the lottery diving intothat because it's so impactful
(02:00):
on businesses to have thatomnipresent digital footprint
and AI is really accessible.
Speaker 1 (02:06):
So what got you started in this space?
I mean, you were always ininsurance or did you have some
type of other background beforeyou decided that you were going
to dive into helping businessowners and businesses with AI?
Speaker 2 (02:19):
Well, I graduated from Florida Atlantic University
back in 2009 with a degree inbusiness management and
marketing and immediately wentinto the insurance industry, was
in there for about five yearsuntil I recognized that I just
wasn't satisfied.
Like I said Monday, staring atthe ceiling like oh gosh, is
this what I have to do?
I started exploring differenttypes of businesses everything
(02:41):
from mattress warehouses tofinancial planning, to Amazon,
fba but I eventually just saidyou know, I'm listening to
podcasts all the time.
These are very interesting.
It's like listening to themwhile I start my own.
And within a month, I wasspeaking to Super Bowl champions
and big time entrepreneurs,presidential candidates.
I was like this is pretty cool,that the access that I'm
(03:03):
getting by having this mediaplatform is unprecedented.
And that's only a month in.
And so I dove in.
Eventually, people startedpaying me and I will leave my
job about a year ago to justfully commit to helping business
owners launch and automatethose digital footprints.
Speaker 1 (03:21):
That's cool.
I mean they call it pod fade,but there's a lot of it out
there.
A snapshot when I started thispodcast almost four years ago
and those same podcasts thatstarted at the same time I think
there was a hundred, and someon that same day.
There's only like 20 that areactually producing an episode,
(03:41):
whether it be weekly, bi-monthly, once a month, whatever some
type of frequency.
They're all.
The rest of them are gone, andit's great medium to get your
job to people.
You just have to be consistentin what you're doing and make
sure that you don't fall intothat hole of fade, because
otherwise, just like all thoseother people, they'll be gone.
Speaker 2 (04:03):
Yeah, I think it's something like 95% of shows are
dead before episode seven.
And I started to really look atthat, Ryan, why is this
happening?
Why are all these shows justgoing by the wayside?
And the reality is they justdon't have the systems in place.
You know, every wants to be aYouTuber quote unquote or a
podcaster, but without the rightsystems in place it becomes so
(04:24):
laborious.
I spent years, tens ofthousands of dollars trying and
failing and trying to learn thisstuff and most people just
don't have the resiliency tomake it through that.
And that's okay, you know,because casting is a long game
and it's not like running aFacebook ad where you put in 10
bucks and you get clients andyou get 20 out.
But every single opportunitythat I've had over the past
(04:45):
several years is throughpodcasting.
Every single client, mastermindmember, every single coaching
client.
You know every just got backfrom the entrepreneur
organization's nerve event,which so this is bananas.
It met Chris Crisis through thepod.
He's the founder of PodFest.
I had him on my podcast,developed a connection.
He liked me, I liked him, wedeveloped a relationship and
(05:08):
then a couple months ago, atPatrick Bet David's Vault
conference, I saw Chris there.
Chris was like hey, Mark, it'sgood to see you here.
Let me introduce you to MattWeiss.
He's the.
He's the head chair of theboard for entrepreneur
organization here in SouthFlorida, and the Southeastern
Conference Entrepreneurorganization is bananas.
Just to contextualize this Everin there, in order to to they
(05:30):
need to be making at least amillion dollars in your business
.
Membership is thousands ofdollars annually.
There's 18,000 membersworldwide and I got to meet Matt
because of my podcast and wegot to know each other a little
bit in just a few minutes.
He said you know what?
I would like Mark To come tothe entrepreneur organizations
event, host a podcast booththere where you can interview
(05:52):
people.
I said sure, I'd love to.
That sounds great.
So I brought all my equipmentup there and I'm on the way up,
I kid you not.
Chris calls me and says hey,Mark, someone dropped out of a
speaking there.
He was going to be talkingabout chat, GPT and AI for
business.
Would you be able to fill in?
I was like, yeah, yeah, it's aday before, and not only did I
(06:16):
get a chance to interview adozen people on my podcast, the
after-hours entrepreneur, I wasable to get on stage in front of
60 millionaire entrepreneur,business owners, get all the
video, get all the photos, walkaway with dozens and dozens of
leads, and again it all comesback to the fact that I had a
podcast that was usedstrategically to create
(06:37):
connections.
Speaker 1 (06:38):
So long tail, but once you start getting the
momentum, it's it'sunprecedented Well, that's
because I love to talk about themomentum, because, as a
podcaster, I'd like to see whatwe can do on our side and be
able to push it forward, eventhough we've got a good base.
But I think there's a lot morethat we can do, because I'm not
the professional podcaster.
My day job is an affordablehousing developer, so I mean I'd
(07:02):
love to be able to get my wordout even more than what we're
doing today.
Speaker 2 (07:06):
Yeah, I mean, that's what we're here for and I you
know that's 20 years ago.
If you said, hey, you're goingto court a video and then you're
going to be able to distributeit and reach potentially tens of
millions of people, you'd belike, oh, that's crazy, no way I
need to go through major cablenetworks or distributors.
It's not the case.
If you have a smartphone like.
My pitch to business owners islook, if you can host a 30
(07:30):
minute zoom call, you can havean omniscient, omnipresent
digital footprint.
We can put you on YouTube, onyour blog, on iTunes, you can be
on Instagram link.
You can be everywhere all thetime, just like Gary Vee, yep,
but you need to commit 30minutes a week.
Are you able to do that?
And it's unprecedented whatyou're able to do with the right
(07:50):
systems in place.
Speaker 1 (07:53):
So you said, starting out, 30 minutes a week.
What does that look like?
Speaker 2 (08:00):
So again, systems are really important.
So when I'm working with aclient, what I do is to say, hey
, you know, record episode, youcan use zoom, you can use
restream Riverside, there's a,there's a chin.
Depending on the client, wefigure that out.
But the first thing I'd like todo is say, hey, let's make it
as easy as possible to record.
We got to eliminate all thestuff Like I don't want you to
have to, like, get dressed up ina suit and drive down to a
(08:20):
studio to record.
I want you to look good andfeel good and sound good writing
office or write at your officeat work.
Right, we want to eliminate allthe pain points, eliminate all
the time.
So you say, hey, I want tospeak to Jim he's let's say it's
affordable housing, for example.
Right, you say you know what?
It would be nice if I wasconnected with the developer of,
(08:41):
or with the air of, my city,for example.
That might be a good connectionto have.
Boom, you got your podcast.
You reach out to the mayor.
I've done this, by the way.
You reach out to the mayor.
You say, hey, I'd like to haveyou on my podcast.
Mayor says cool, free publicityto meet people.
Then you get to generate aconnection In a way, because the
connection that I had made withthe mayor of my local city, I
was able to get some permitspassed almost instantly.
(09:04):
I was able to get someexceptions made for the
community of which I was thepresident of.
That's another side topic.
So, anyway, you say, hey, themayor would be a good connection
for my business, Let me invitehim onto my show.
Boom, you get him on the showafter the recording is done,
which then about 30 minutes zoomcall.
Then it I had her fill out aform takes about three minutes.
(09:25):
After the Google form is filledout, then it sends off in a
series of automations whichnotifies my video editor, my
audio editor, my graphics guy,my admin.
Everybody gets notified thatthat is happening.
And then within a few dayseverything is produced all the
show notes are written, all thegraphics are written and then
they're uploaded all over theplace.
And so the business owner atthat time has an automation set
(09:46):
up to say, hey, mayor Suarez, itwas great having you on the
show, you're awesome.
If I can, you know here's theshow.
If there's anything else I cando for you, let me know.
And it's just, you know it'spart of a great relationship.
Speaker 1 (09:59):
And it's like you said to start out, it's very for
him or her, whoever you've goton, and you can get it out to so
many people that the best wayto describe it and you said it
earlier is you don't need to geton a nation or a national
television channel.
You can get it out to so manyother platforms.
(10:19):
But my question there is andthis is something we've
struggled with and I've gonethrough some of it, but not all
of it is getting through thenoise, because if you're not out
there consistently posting,like Gary Vee says, on a daily
basis, you're going to diethrough obscurity.
You need to be able to be seen.
So how do you get through allthat?
Speaker 2 (10:41):
Well, let's frame this a little bit right, because
there will be noise in an ageof AI.
There's a lot of noise, but thereality is, if you're not
showing up day to day, it's hardfor you to stand out in
people's minds Like do you knowhow many people I know that are
realtors?
There's a ton.
There's so many realtors.
And the best way for people toremember you as a realtor is you
(11:04):
just keep showing up at theirnews feed day after day after
day after day.
And that is hard.
How many people say, oh, I justlove waking up and posting to
Instagram and to LinkedIn and toFacebook every single day?
Nobby says that no, but if youcan use the podcast platform to
develop strategic relationshipsand distribute it, then you have
that omnipresent.
And even if look, even if theseclips people get this twisted
(11:26):
all the time.
They think I'm going to createclips for social media and it's
going to promote my podcast, andpeople are going to say, oh, I
like that 30 second clip.
I'm going to go listen to thepodcast.
That's not the way it works.
Your podcast promotes yoursocial media.
Your social media does notpromote your podcast.
Let's get that straight rightnow.
So if you're a business owner.
The podcast is there.
In case someone's like I'm onthe fence of doing business with
(11:48):
Ryan, but he's got a podcast,let me listen to a few episodes.
Okay, I like the way Ryan talks.
I like his guest.
He's well connected, cool, thisseems like a person I can do
business with.
But the social mediaomnipresence, the showing up day
in, day in, day in, as soon asthat person's ready to buy their
house, as soon as they're readyto buy their house, the first
person they think of is, in thiscase, right, because Ryan is
(12:10):
showing up the newsfeed all thetime.
So it's.
And then what ends up happeningis, because you're showing up
day in, day out, you start toget a feel for what works,
what's not working, and then youcan start with quantity and
then build quality off of thequantity.
Speaker 1 (12:28):
That's where we're at .
We started with sticking youknow spaghetti at the wall and
saying what stuck and then nowwe've got a base to where now
we've started putting qualityout.
But it also I agree with you thepodcast does make your social
feed.
I think, with the nuance that Ihave with real estate, as in
(12:50):
being an affordable developer,tying the two together and kind
of them works very well becausemy company, truvest, can promote
the podcast at the same timeand they go across channels to
help co-promote but also keep onbranding and the branding
pieces where we struggled in thein the news to have each of the
(13:12):
businesses or the podcast andthe business have their own
channels.
But there's overlap in theactual channels because, like
this chasing financial freedomand I've got TruVest, it was
making an impact in real estateYou've got some overlay there to
where you can have thoseconversations with your
different groups or yourdifferent followers that you're
(13:33):
ultimately going to bring theminto both channels.
But it takes some time andthat's what we've struggled with
and we found that voice, thatfooting, but that footing seems
to change slightly every sooften when you get off of those
topics and I've learned thatalso through that processes.
Staying in my lane with topicsis key.
Speaker 2 (13:54):
For sure, and there's ways that you can trial this
too.
I can share a YouTube strategyI've been playing with.
It seems to work really well,because YouTube is just great
for testing new ideas.
By talking about differenttopics, you can start to get a
feel for who your audience isand what I can.
I'll give you an example of howyou can integrate AI into
YouTube to try to blow this up.
(14:14):
So I call this the YouTube 10by 10 strategy.
So, whatever your business is,we'll say.
We'll say marketing.
For example, you say, okay, I'ma marketing agency, I want to
be well known for marketing, Iwant to build my audience here.
Well, 10 subtopics in marketing.
So you could say something likeemail marketing.
SEO, youtube, facebook,instagram, Google ads, whatever
(14:36):
right.
Pick out 10 topics.
Then you go to chat gbt, say,hey, chat gbt, give me 10 short
video idea titles for this topic, for YouTube, for marketing,
for SEO, for Instagram, etc.
And you can easily come up with100 short video ideas almost
(14:57):
immediately with chat gbt, right?
Then you go in and then yourecord the short video ideas.
You let your video editor takeon, something we do here at my
agency.
The editor chops up all thevideos.
We post them all to YouTube.
We see what hits, what arepeople interested in, and what
you're going to find is thatthere's some topics people are
really hungry for and othertopics people could care less
about.
And then, when you find thetopics that people are hungry
(15:20):
about, you say, okay, I'm goingto record longer form content on
this.
I've already dedicated 30seconds to this.
Now let me dedicate 30 minutesand you can start to flesh out
more, more in depth ideas on thestuff that you know is hitting
your audience.
So this is a great way to startto build out quality off the
basis of the quantity funnel.
Speaker 1 (15:41):
I love it.
I mean, it's a great way to goabout it, and you mentioned chat
, gbt and AI.
How can we integrate and I knowwe can't go into detail, but
what would be some tips tointegrate AI into our businesses
?
Because there are some peoplethat don't know what well they
know I is, but they have norelationship with it.
They don't understand how toeffectively use it.
Speaker 2 (16:02):
I was talking to Patrick but David about this.
At the nerve event this lastweekend, I got access because of
my podcast.
It just continues to open doors.
I was talking to Patrick, David, I said hey, Patrick, if you
were to have a AI day at yourbusiness, like what would that
look like?
He said listen, Mark, if you'rein the Tour de France and
you're going to be racingagainst all those dudes, if
(16:23):
you're not using the tools, ifyou're not using the steroids
basically like Lance Armstrongwas using you ain't going to
compete.
If you're trying to win MrOlympia and you're trying to
beat Arnold, you're going toneed to be doing something more.
And AI is like the steroids forbusiness, without the bad side
effects Although if you use itincorrectly, there can be
massive bad side effects but AIis going to be vital.
(16:46):
You're not going to be able tocompete against someone in a
Ferrari if you're on a bicycle.
Ai is that Ferrari.
So I would recommend to everybusiness owner out there is to
look at all of your.
This is what business is about.
By the way, this is whatpodcasting is about.
It's having the right systemsin place.
So you start to break down allof your systems for onboarding
team members, to literation, tocustomer fulfillment.
(17:08):
You look at all those, youbring all of your team members
and you say, hey, where are wewasting a lot of time?
Where do you feel like I'mdoing something that I just
don't enjoy doing?
And then start to find thosegaps there where you can start
to add AI.
How can chat GPT solve thosepain points?
How can I integrate my formswith Zapier and chat GPT to
(17:32):
start to automate thingstogether?
Is there a software that'salready been created that can
help?
I was talking to AI to have todevelop the other day.
Who has a calendar program thatif you use your email to sign
up on their calendar, it scoursthe web.
It scrapes the web for all dataand information attached to
that email and gives it to you.
So as soon as you get on thatcall, you already know this
(17:53):
person's life story.
You know where they live, wherethey've worked, if they're
married.
Wow, All that just based on theemail.
So I think the way that I wouldstart this out is you sit down
with your team, you dedicate amorning or an entire day to
break it down, all of thesystems, and then try to find
places where AI might help youaccelerate through those and,
(18:15):
quite frankly and this is whatPatrick said was your team is
already using AI.
They're already using AI and ifthey're not, you should
probably be empowering them withAI.
But I think getting the teaminvolved and explaining to you
hey, this sucks.
I don't enjoy this part of theprocess.
Okay, how can we use AI?
Here's $1,000 to startinvesting in your team in this
(18:36):
area.
Let's use this AI tool.
What do you like?
You like this, you don't likeit, and then start breaking it
down backwards from there.
Speaker 1 (18:44):
So I got to back up just a little bit because there
are some solopreneurs thatlisten and so forth.
How can you help thosesolopreneurs put a system
together?
Let's sit.
I mean, they're recentlystarting out and they got it
from.
They've left their nine to five, they're working full time in
their business, but they don'thave a team yet and they need
(19:04):
help to scale.
I'm guessing that's where youcould potentially come in and
help them.
Speaker 2 (19:11):
Well for sure, you know, at least for mine, of
members just like that who aresaying, hey, how can I start to
use AI, how can I build outsystems?
I've been building out mysystem several years ago, which
was sloppy, very sloppy at first, which is where we all start.
It's me a lot of money tryingto figure out the solutions, but
start is by just jotting downwhat is each, what does it look
(19:34):
like Like, what are all thesteps like?
So, fanpal, someone let's saysomebody wants to launch a
podcast with my agency.
What does that look like?
They see me on LinkedIn.
They send me an email.
Who's responding back?
How long does it take torespond back?
What is the copy look like whenI respond back?
What are the links Once theyclick on the link?
Well, that's into a calendar.
What's the goal of that meeting?
(19:56):
What's the goal of the meetingthat happens in that calendar?
Is that calendar meetingdesigned to get them to a longer
meeting with, maybe, adecision-maker?
Is that the close meeting?
Is this just a discovery call?
But so again, breaking down allthe way from someone sees me to
they bought the product, right?
Boom, that's the entiremarketing phone.
(20:17):
Well, now, what bought theproduct.
Well, what happened next?
Customer fulfillment Are theygetting emails saying these are
the next steps?
Is there video involved?
Are there forms for them tofill out?
How does all this integratetogether?
The place where AI becomesreally exciting is comes to
write copy.
I think that that's one of thebest places to start for your
business writing copy.
If you're integrating together,like forms, calendars, along
(20:43):
with written copy, zapier's areally powerful tool for
integrating these thingstogether.
Bring out your tech stack.
Speaker 1 (20:51):
There's a lot in there.
I get it all.
I'm there, but could we talk alittle bit more about that and
get into the weeds before wekind of wrapping up is what
would be three nuggets you couldprovide to a listener that's a
solopanur that's struggling withgetting all their systems
together.
Speaker 2 (21:09):
First step is you need to have a clear vision as
to where you're going.
What do you want to accomplish?
What hill are you growing?
Are you building an agency?
Do you want to be an influencer?
Do you want to be a YouTuber?
Do you want to be a consultant?
Do you want to get a jobsomewhere?
Do you want to be anentrepreneur?
Like, where are we actuallygoing?
What are you trying to buildRight?
First step, because if you don'tknow where you're going, as the
rabbit says in Alice inWonderland, any road will take
(21:32):
you there.
Okay, yep, so you need to beclear on where we're going right
.
Secondly, you're going to needsupport.
You're going to need people tohelp, and whether that's hiring
one virtual assistant or whetheryou built out a team of 10
people, you're going to need tofill in those gaps.
So when you're building outyour systems you're listing out
all of your systems.
I want to look at what's thestuff that I can replace with AI
(21:54):
, what's the stuff that I need aperson to manage?
And once you've got them inplace, you need to remove
yourself from that equation.
And I really struggle with thisas its owner Now 17 members,
but this is a pretty commonemail that I'll get.
Hey, mark, I'm waiting on this,and what I'll typically do is
just say, hey, I could have myteam member handle this, but I'm
(22:15):
just going to take care of it.
I can just do it right now.
It'll only take me a minute.
Do not do that, because nowwhat you've done is you just you
cannot scale your own personaltouch.
And if you do want to scaleyour personal touch, you need to
charge a premium for that,because your time is very
valuable and I'm not sayingyou'll be able to do this day
one.
You know, this is the stuff wewant to be striving towards.
(22:37):
We want to be striving towardshow do I remove myself from the
system as much as possible?
Can I automate this with AI?
That's one of the first placesI would look, because it's
unbelievable what you can dousing Zapier, using Google Forms
, using Calendly Ohio level,using HubSpot.
Once you start integratingstuff with a peer, which is very
cost effective, you can startto remove yourself from these
(22:58):
steps.
Every time a client needs toemail you or ask you something,
you should be asking how do Iremove myself from this?
All the time I'm asking that,and if it doesn't work, cool,
we'll go back to the drawingboard and we'll fix it right.
Don't the gaps for your?
So those are the things that Iwould get vision starting to
build out your systems.
(23:18):
Again, it's difficult withoutdoing like a deep dive into the
specific person, their specificbusiness.
You know, I look at, I'mlooking to always remove myself
from the equation, because onceyou can build out a system, once
you have a system that's builtout that removes yourself, then
it's not pressing.
Go, because now you can get onsales calls, now you're getting
on stages, now you're guessingon podcasts like this, and then
(23:40):
everything gets automated on theback end.
You have your team getsnotified, you have the
responsible people, the AI, theautomations takeover, and it
doesn't happen overnight, butonce you start to get that
fleshed out, it becomesaddictive in a way, and then you
could really start to press.
Go on your business.
That's how you go from sixfigures to 100K to 500K and
(24:02):
that's the way I'm tackling it.
Speaker 1 (24:05):
Is there a CRM that you use or suggest to use for,
let's say, a solopreneur orsomething?
To that extent?
I use Go High Level, so I meansince 2019, 20, something like
that.
Yeah, I use Go High.
It comes a long ways.
Speaker 2 (24:21):
Yeah, I'm using Go High Level now.
I'm really happy with it in alot of ways.
There's some places where it'sweak.
It's a really starting point.
If you're looking to build outlanding pages and funnels and
lead magnets, you can do courses.
There's a robust pipelinesystem so that if I have someone
, they go into my pipeline, thenthey get nurtured with emails,
(24:41):
then I can call them, I canschedule follow-ups.
So I think that's reallyimportant.
If you're going to be asuccessful business owner, you
need to sell.
Period.
That's probably the mostimportant skill is I need to
sell.
So yeah, go High Level is good.
Hubspot is great.
It's free version is fine.
But HubSpot you're going to bein that $1,000 a month category
to get the full experience withthe HubSpot text.
Speaker 1 (25:05):
So, with your agency, let's talk a little bit about
that is what are you doingwithin your agency to help or,
as in, business owners grow?
Speaker 2 (25:16):
Looking out the entire media marketing plan.
When it comes to the root ofthe podcast, your business owner
, you're busy.
You need to show up.
You know you can go through theyellow pages.
Anymore business is donedigitally.
Listen, you're busy.
You don't have time to berecording little TikTok videos
in front of the restaurant.
Like time for that garbage.
(25:36):
I don't have time.
Do you have time?
I don't want to do that.
What I do want to do is makestrategic connections with
people that will bring mebusiness, whether it's a direct
consumer, direct client for mybusiness, or it's a strategic
partnership that will bring mereferrals for my business, or
it's somebody that knows morethan me that I can get free
coaching from Right.
(25:57):
Yeah, I got Neil Patel on mypodcast the other day.
That dude is charging tens ofthousands of dollars for a
consulting session.
I got him on my show and I wasable to ask specific questions
about my business.
That's tens of thousands ofdollars that paid for the entire
year in podcasts.
Right there, right.
Speaker 1 (26:13):
That's cool.
Speaker 2 (26:14):
That's reasonable.
So you're busy, but if you canhold a 30-minute Zoom call once
a week, we can boost you outeverywhere your blog, YouTube,
iTunes, Spotify, LinkedIn,Instagram, TikTok, Facebook.
You can be everywhere if you'rewilling to dedicate 30 minutes
(26:34):
a week to hopping on a strategiccall with someone that is
interesting and can provide youwith a benefit.
It's very simple, it'shassle-free.
That's what I want to do forbusiness owners, because without
that digital footprint, youjust don't exist.
It's not 2,000 anymore.
Speaker 1 (26:50):
You can't grow and you can't do sales.
I mean, there's some thingsthat come along with it.
I aim in on that stuff.
For people or entrepreneurs andowners to work with you, where
is a good location or a goodspot to reach out to?
Is it social?
Your website?
Speaker 2 (27:08):
In Mark Savant Media across the web.
Best place is just to go tomarksavantmediacom.
Mark Savant Mediacom.
Hop on a call.
We'll see how we can help yougrow your business with digital
marketing and podcasting.
Speaker 1 (27:22):
We'll put the link in the show notes for sure, sir.
Thank you very much for comingon.
It's been a great conversation,but better yet the tidbits that
you shared, the nits, because Iknow there are entrepreneurs
out there that are struggling,failing and you need to have a
system.
Speaker 2 (27:40):
Systems, baby, it's all systems.
I appreciate you, Ryan.
Thanks for bringing me the show, bro.
This is great.
Yeah, not a problem, thank you.
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