Aldi's $7.99 Florility French Organic Pinot Noir 2024

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A $7.99 French Pinot Noir that’s organic, carbon neutral, and made by a B-Corp shouldn’t be this easy to drink—and yet here we are. We pull the cork on Florility French Organic Pinot Noir 2024 from Aldi and get honest about what’s in the glass, what’s on the label, and what really matters for a weeknight pour. The twist? It’s labeled “Product of France,” not from a famous region, sparking a candid look at terroir, consistency, and how modern drinkers balance place with principles.

We walk through the story behind Ethic Drinks—B-Corp certification, organic farming, vegan-friendly fining, and cause-driven lines that plant trees and help clean the oceans—then put the wine to the taste test. Expect a smooth, approachable Pinot with black cherry, plum, a touch of spice, and those savory pencil-lead and tar hints that give Pinot its quiet edge. It won’t morph from sip to sip like a top cru, but it delivers friendly texture and steady flavor that make sense for pizza night, roast chicken, or backyard hangs. If you’re chasing a site-specific, shape-shifting Burgundy experience, this isn’t your bottle; if you want honest, ethical, and affordable, it hits the brief.

Along the way, we unpack vegan fining in simple terms, talk about why multi-region French labeling is rare, and lay out where this wine shines and where it doesn’t. The bigger takeaway: you can support responsible producers without sacrificing everyday joy, and sometimes the best bottle is the one that fits the moment, the budget, and your values. If that sounds like your kind of pour, queue it up, grab a glass, and tell us where you land on the terroir-versus-values question.

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Episode Transcript

SPEAKER_00 (00:03):
Hey welcome.
It's Domain Dave fromCheapWinefighter.com.
Again for another wine review.
We uh write up a review of avalue-priced wine on the
CheapwineFighter.com website,and then we hit the podcast and
we talk about stuff we don'twrite down.
Just thoughts about what isgoing on.
And we have a uh$7.99 from Aldi.

(00:28):
This is the Florility FrenchOrganic Pinot Noir 2024.
This is a product of Francewine, which is kind of the same
as a California wine that justsays California on the label
rather than Sonoma or Napa orLodi.

(00:51):
It means it's from more than onegrowing region, which is kind of
strange for France.
They don't do that.
Their whole thing is tirois.
Tyrois is of the place, it's theclimate, the soil, the
winemakers and the vineyardworkers, um, knowledge of all

(01:13):
that.
I mean, everything is a place,and it's not even a single
vineyard, sometimes it's asection of a vineyard.
France is very much about place.
This is a wine that's not of aplace.
So I'm thinking that it'sprobably not made for the French
to drink.
It's an um it's made by acompany called Ethic Drinks,

(01:36):
which is a French company.
They're a B corporation, whichmeans they do all the things
right.
Uh they're organic, they'resustainably farm, they're carbon
neutral.
Um, they I think they do somewines that are biodynamic,
they're vegan friendly.
Vegan friendly, um, if you don'tknow, during the fining process,

(02:02):
the filtering and finingprocess, fining means they're
removing the solids from thewine just before bottling, which
dead yeast, uh bits of graperesidue.
And typically, typically theyuse uh a compound with egg
whites because that willcoagulate everything.
But and that's the best way todo it, it's the most efficient,

(02:26):
but there are minerals that willdo the same job, and while the
egg whites are notvegan-friendly, the minerals
are.
So there you go.
So most of this about this wineis about the Ethic Drinks
Company.
Um they have one line of wineswhen you buy a bottle, a tree is
planted.

(02:47):
Another one uh goes to the WorldWildlife uh Fund, another one is
helping them clean up all the uhplastic floating in the ocean.
Uh they uh they they're kind oftrying to do the right thing.
So how's the wine?

(03:07):
So yeah, so all the all the goodthings they're doing is the wine
good.
Let me see.
Actually no, but gonna take asip anyway.
This is a smooth.

(03:30):
Kind of simple, or on thesimpler side for a pinot noir,
pinot noirs tend to be a littlebit complicated.
And this isn't completelysimple, it's smooth and there's
some kind of rougher textures inthere, which you do need from a
pinot noir.
But it's not, you know, it'snot, it doesn't s doesn't change
as it goes through.

(03:51):
You know, sometimes with a goodpinot noir, one sip tastes one
way and the next sip tastesanother.
Now this is just soft andsmooth.
It's got some rough edge spice,got black cherry, it's got uh
you know some weird like pencillead type of thing, and maybe
some tar, plum.
All those like tar and pencillead, like what?

(04:14):
No, it it works with a pinotnoir.
So it's a decent, very drinkablepinot noir.
It is um especially for$7.99,and especially since it's
organic, and especially sincethe company does everything else
that's right, you want tosupport people who are doing the
right thing.

(04:34):
Though in the wine industry, alot of these wineries are doing
above and beyond um reallytrying to be uh stewards of the
land.
It's not it's more common thansomeone who's just doing crazy
stuff.
So there you go.
Um for little for illity, FrenchOrganic Pinot Noir 2024.

(04:56):
I'm gonna take another sip andthen we'll close up.
It's a decent and expensivePinot Noir.
I just, you know, if you ifyou're uh you know, if you're
really into the finest PinotNoirs, it's probably not gonna

(05:17):
do it for you, but as a glass ata at a backyard, having a sip
with frenzy, I think it's justfine.
But you know, for a$7 FrenchPinot Noir that's organic and uh
sustainably farmed and all thattype of thing, it's just a nice
little wine.
That's that's what it is.
That's a nice little wine with abig heart at a cheap price.

(05:40):
So there you go.
Adios, keep it cheap, uh, domainday from cheapwinefighter.com.
Uh like us, really like yourpodcasts.
And we got more wines coming.
We're heading towards theholiday season where we start
going upscale.
But for the time being, we'restill keeping it cheap.
So adios, bye bye.