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July 13, 2023 57 mins

How this cookware brand Dominated with Cooking Influencers with Jason Panzer of Hexclad
Jason Panzer, President of Hexclad, shares the story of their successful cookware brand and the deal they made with celebrity chef Gordon Ramsay.
Highlights
* 🔍 Hexclad started as a cookware brand after pivoting from their initial business idea and has grown into a successful direct-to-consumer (D2C) brand.
* 🤝 Hexclad approached Gordon Ramsay through DMs, and after a nine-month process, secured him as a brand ambassador.
* 📈 Hexclad’s profitable business story helped convince Gordon Ramsay’s team to sign the deal.
* 🍳 Hexclad’s visually appealing product has helped the brand gain recognition on social media and among cooking influencers.
* 💼 Jason Panzer’s background in finance and deal-making has contributed to Hexclad’s success.
hexclad.com
Jason Panzer - https://twitter.com/jasonpanzer
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