Chew on This - Digestable DTC Content

In Episode 3 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash sits down with Gina and Pierson to discuss strategies for acquiring and retaining customers for a subscription program. They emphasize the importance of focusing on customer routines, offering convenience, and utilizing different offers like free trials to attract customers. They also highlight the significance of upsells, cross-sells, and optimizing...

In this episode of Chew on CRO, Ron, Ash, and Ned delve into the challenges of pursuing topline growth and question the belief system behind it. They highlight the advantages of e-commerce data richness and discuss the impact of discounting on conversion rates. Alternative strategies to discounting for increasing sales velocity are explored, emphasizing the use of scarcity tactics on landing pages. The importance of behavioral psyc...

In this special edition of Chew on This, Ash is joined again by Jared Ward, Founder and CEO of Luminous, to chew on more ​benefits of implementing an inventory system with Luminous. The discussion highlights how Luminous simplifies inventory management, including the ease of implementation and tracking product movement between warehouses. This episode stresses the importance of free implementation and the power of Luminous in strea...

​In S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of de...

In Episode 2 of Chew on This: Retention & Subscription powered by Stay Ai, ​Ron and Ash sit down with Gina to discuss the significance of leading offers with subscriptions first to enhance retention. They emphasize starting retention strategies from the moment site visitors land on the page and suggest shipping bundles quarterly for better business margins. The importance of storytelling and targeting the right customers for ac...

​In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towar...

In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing!

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In Episode 1 of this brand new series, Ron and Ash sit down with Gina and Pierson of Stay Ai to chew on retention and subscription, and how using Stay Ai can help you grow your brand! They will walk you through how and why they built Stay Ai, what Stay offers that the other legacy providers fail to, and how you can use Stay to achieve real results for your brand, such as reducing churn by 50%, through use of their Experience and Re...

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Add...

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for co...

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how la...

In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity ...

In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term succes...

In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as C...

In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traff...

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user e...

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audie...

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user en...

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require kno...