Welcome to Chief Audience Officer!

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 Let's build you an audience of buyers. I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff. This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should. Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth. We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing. Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences. I’ve used my own podcast to generate millions in revenue. But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle? This show is my attempt to answer those questions. For you, and for myself. If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.