In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.
Episode Sections:
00:00 – Intro
01:11 – First Impressions of IFA Berlin
05:01 – Why PR Preparation Matters
10:16 – Capturing Leads & Pre-Orders
13:46 – IFA vs. CES Traffic
16:31 – Tools, Takeaways & What’s Next
18:41 – End | Wrap-Up
Related content...
- How To Get More Out Of A China Trade Fair Visit For Importers
- How To Fight Back Against Fake Goods In China Trade Shows
- The Evolution of Hong Kong Trade Shows
- China Trade Shows: Don’t Get Your New Product Designs Stolen
- Check out the Artronic Komutr we were supporting: Komutr.io
-
- Connect with us on LinkedIn
- Contact us via Sofeast's contact page
- Subscribe to our YouTube channel
- Prefer Facebook? Check us out on FB
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.