INTRODUCING DR CARLOS SELLES DC
In Episode 674 of the Chiro Hustle Podcast, James Chester reconnects with Dr. Carlos Selles DC—a true pioneer of chiropractic in Puerto Rico and a global voice for Spanish-speaking DCs. This powerful conversation dives deep into the timeless philosophy of chiropractic, the unexpected joys of returning to hands-on patient care, and the strategic insights that every chiropractor, especially those feeling burned out or disconnected from their purpose, needs to hear.
HIGHLIGHTS
● Dr. Selles shares how stepping back into practice after a 15-year break reignited his passion.
● He opens up about the unique challenges and joys of managing associate-driven practices.
● Dr. Selles distinguishes between a technician’s and a professional’s approach to chiropractic.
● Valuable guidance is given for chiropractic students seeking mentorship and experience.
● Grassroots marketing strategies and patient connection tactics are laid out in detail.
● He explains why Latin America might be the next epicenter of principled chiropractic growth.
● Insightful commentary on why forgetting the "bathroom tile" might just save your practice launch.
ABOUT DR CARLOS SELLES DC
Dr. Carlos Selles, DC is the General Director of QuiroHealth Centers in Puerto Rico and a widely respected consultant, speaker, and mentor to Spanish-speaking chiropractors. His impact spans decades, and his return to adjusting has only deepened his commitment to the chiropractic mission.
DIVING INTO...
Returning to Practice: A Rediscovery of Purpose
After stepping away from the adjusting table for 15 years to manage and grow his clinics, Dr. Selles was thrust back into care when several associates left unexpectedly. What began as a necessity turned into a reawakening of love for direct patient interaction. His emotional recount of coming home smiling for the first time in years reveals the soul of principled chiropractic.
Mentorship, Coaching, and the Real Meaning of Professionalism
Dr. Selles breaks down the difference between mentors, coaches, and bosses with clarity and conviction. For students and new DCs, his advice is gold: seek out experienced, approachable chiropractors and adopt a "professional mindset" even during school. Your approach now defines your trajectory.
The Latin American Surge in Subluxation-Based Chiropractic
From Mexico to Colombia, chiropractic is blossoming in Latin America with a vibrancy and purity often diluted in other markets. Dr. Selles points out the freedom from debt, the passion for learning, and the unified community spirit as catalysts for this growth. He believes Latin America may lead the next chiropractic wave.
Grassroots Growth & Strategic Practice Launching
Marketing doesn't start on opening day. Dr. Selles details exactly how to prep 90 days out, why mall screenings work, and how "door knocking" can lead to unexpected partnerships. His most memorable quote? "Forget the bathroom tile." Focus on your future patients, not the paint colors.
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