Search for First-Ever Naming Rights Partner for NYC Ferry System

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Episode Transcript

(00:00):
New York City Economic Development Corporation taps
Innovative Partnerships Group toidentify visionary brand partner
for one of New York's most impactful transit systems.
Naming rights partner will support improved rider
experience and long term financial sustainability of NYC
Ferry system. The next steps in a first of its

(00:22):
kind naming rights opportunity for NYC Ferry, the city S
beloved passenger ferry system serving all 5 boroughs, was
announced today. Nesek has retained Innovative
Partnerships Group, a global leader in naming rights and
strategic brand partnerships, asits agency of record to lead the
brand surge. The selection of Innovative

(00:45):
Partnerships Group followed A robust response from a Request
for Proposals RFP in 2024. In addition, Bluey Pictures will
support Innovative Partnerships Group in the sales process of
NYC Ferry naming rights. This partnership comes as NYC
Ferry continues to experience record ridership and fare box

(01:07):
revenue and recently announced the return of the popular
Rockaway Reserve and Rockaway Rocket to accommodate increased
passenger traffic to New York City beaches during a busy
summer season. NESEK and NYC Ferry are seeking
A naming rights partner that will support the continued
affordability, equity, accessibility and sustainability

(01:28):
of the NYC Ferry system. Revenue from the partnership
will be reinvested to improve service, enhance rider
experience and advance sustainable water based transit.
NYC Ferry, which saw more than 7.4 million passengers in 2024,
the highest ridership in its history, is already experiencing

(01:51):
a 5% increase in ridership in the first half of 2025.
Spanning 70 nautical miles, the NYC Ferry system operates 38
vessels across 6 routes and 25 landings, the largest passenger
only ferry fleet in the United States.
NYC Ferry is not only a major transit option for New Yorkers

(02:14):
daily commutes providing a vitallink between job centers,
schools, parks and cultural destinations in all 5 boroughs.
It is a trusted and iconic fixture of the city S
waterfront, seen daily by millions of New Yorkers and
tourists on the water and from New York S shoreline, buildings,
bridges and more. Since the launch of NYC Ferry

(02:36):
Forward in 2022, NESEK and NYC Ferry have maintained A
steadfast commitment to improve the accessibility, affordability
and fiscal sustainability of theNYC Ferry system.
NYC Ferry continues to see record ridership year over year
while lowering the per passengersubsidy over 30% from its peak

(02:58):
and hitting all time highs of fare box revenue.
The addition of Naming Rights sponsor will continue that
progress. The selected partner will gain
brand integration across the entire NYC Ferry system,
including vessels, landings and digital platforms, with
opportunities to activate through experiential marketing,
product and service integration,and community programming.

(03:22):
Designed to resonate with New Yorkers and elevate the rider
experience, this platform allowsa brand to engage meaningfully
with diverse audiences citywide through both everyday visibility
and purpose driven initiatives. In a city where naming rights
opportunities are exceptionally rare, this initiative offers a
once in a generation chance for a brand to become meaningfully

(03:45):
embedded in the city S physical and cultural identity.
NYC Ferry is a trusted, growing transit solution that reflects
the city S commitment to equity and innovation, making it an
ideal platform for long term brand leadership and civic
engagement. If you are interested in this
opportunity, please contact [e-mail]

(04:12):
at Innovative Partnerships Group.
About NISSEK New York City Economic Development Corporation
is a mission driven nonprofit organization that works for a
vibrant, inclusive and globally competitive economy for all New
Yorkers. We take a comprehensive approach
through 4 main strategies, strengthen confidence in NYC as

(04:36):
a great place to do business, grow innovative sectors with a
focus on equity, build neighborhoods as places to live,
learn, work and play, and deliver sustainable
infrastructure for communities and the city's future economy.
To learn more about what we do, visit us on Facebook X, LinkedIn

(04:58):
and Instagram. About Innovative Partnerships
Group Innovative Partnerships Group IPG is a global leader in
naming rights and business development, specializing in
long term revenue generating strategies for global brands as
well as traditional and non traditional rights holders.
IPG works with an elite portfolio of clients including

(05:21):
professional sports teams, entertainment properties,
municipalities, universities andhealthcare properties.
Recognized by Sports Business Journal and other top industry
publications, IPG brings unmatched expertise to
structuring high impact brand partnerships.
It's proprietary partnership intelligence trademark platform

(05:44):
empowers organizations and brands alike to maximize the
value, visibility and return on investment from their
partnerships. For more information, visit
ipg360.com.