Paid Parking Downtown: "Worst Idea Ever" or a Boost to Downtown Business?

In today’s episode we connect with City of Redding Transportation Planner Zach Bonnin and Julie Dixon from Dixon Resources Unlimited to dive into the Downtown Redding Parking Program launching soon.  There have been a lot of good questions from the community about parking, and we wanted to get the answers from the experts.

We learn how parking turnover is key to the success of downtown businesses and how the new program will address this. In fact, Julie highlights 3 other cities in California that saw downtown business grow as a result of a paid parking program. Counter-intuitive right? 

Also, this program is not a revenue generator for the City so why would the City do this at all? We’ll find out about the goal of the program and how Julie has helped other municipalities figure out a parking strategy that works for them. 

One thing is clear -  Parking is a big deal with many passionate opinions.  However you feel about parking downtown, this episode should give you more information about the strategy behind the decisions that were made. 

Be sure to visit cityofredding.org/downtownparking for all the specific details.

Episode Transcript>>

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