Viva Downtown explains why Downtown Redding is worth it

Welcome to a City of Redding Podcast! Today we connect with John Truitt, executive Director of Viva Downtown. If you aren’t familiar with what Viva Downtown is or does, John is the perfect person to walk us through it.  Viva Downtown has been an integral player in the continued growth of downtown and is a big supporter of the arts and culture scene in Redding.

Redding was named 1 of only 15 Cultural Districts in the state of California, and Viva is directly involved in making sure the Downtown cultural scene is vibrant and exciting.  If you’ve been to a block party downtown or a First Friday event, Viva Downtown was most likely involved, working to ensure businesses were taking part, and the community was invited.

John is super passionate about a thriving, walkable, enjoyable downtown experience and he works hard collaborating with various organizations, including the City of Redding, to make positive change happen.

Learn more about Viva Downtown >>
Read the transcript >>

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