Paul Potratz spent the majority of his career building a successful media and advertising agency before following his passion to build the finest Land Rover Defenders known to many and founding Helderburg. Helderburg was born from the passion of hobbies and interest of making a Land Rover Defender a modern daily driver and grew into a Bespoke Program with clients throughout the World. Helderburg works with select individuals to design a one-of-a-kind Defender that takes over 3,000 hours to build. Their focus is keeping British heritage “Hand Built in England” alive and ensuring each individual Helderburg Defender is a Unique Piece of Art that can be cherished, driven, and practical for several generations to come.
On this episode, Chris and Paul discuss how he started buying Defenders to modify into daily drivers as a hobby and it quickly grew into an International business, making Helderburg 1 of the 3 largest in the world. They also discuss how his passion originated from the time he spent growing up and working in his father's repair and body shop.
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