Most solar installers miss the biggest opportunity in clean energy today.
Jay Marhoefer started Intelligent Generation in 2009, six years before the market was ready. Today, his company delivers 3-6x higher ROI for commercial solar projects by stacking revenue streams from batteries. This episode reveals how the "Earn, Save, Protect" model works in PJM markets, where capacity charges alone can cost customers $100,000 per megawatt annually.
Key Discussion Points:
- The value stack explained: earning from grid services (like frequency regulation), saving on capacity charges (up to 50% of C&I bills), and protecting operations with backup power
- 5CP strategy: how predicting five coincident peaks saves industrial customers hundreds of thousands per year
- Battery economics shifting: 4-hour systems now at $200/kWh, 8-hour systems approaching $100/kWh (the natural gas replacement threshold)
- Data centers driving massive grid growth: 26 gigawatts requested in ComEd territory versus 20 gigawatt peak load
- AI optimization: using machine learning to extract maximum value from distributed battery fleets
- Technology comparison: lithium iron phosphate dominates today, but flow batteries and sodium offer specialized advantages for grid applications
- Geographic expansion: Intelligent Generation moving from Illinois throughout 13-state PJM territory
Jay shares lessons from 15 years building the company, including early pilot projects, frequency regulation markets, and partnerships with Continental Energy Solutions and G&W Electric. Learn why batteries paired with solar create compelling economics even without incentives.
Connect with Jay Marhoefer, Intel Gen
Intelligent Generation Website
Connect with Tim
Clean Power Hour
Clean Power Hour on YouTube
Tim on Twitter
Tim on LinkedIn
Email tim@cleanpowerhour.com
Review Clean Power Hour on Apple Podcasts
The Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: CleanPowerHour@gmail.com
Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/
The Clean Power Hour is brought to you by CPS America, maker of North America’s number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.