Yananai and Fran discuss the latest Google Ads for January 2025, including changes to PMAX campaigns, customer targeting strategies, and the transition to demand generation for video campaigns.
Takeaways:
- Google made significant updates in January 2025.
- PMAX campaigns now allow for easier exclusion of negative keywords.
- Targeting high-value customers can enhance profitability.
- Demand generation is becoming a key focus for Google Ads.
- January is often a slow month for many advertisers.
- Planning for seasonal events is crucial for success.
- Effective communication with clients is essential during slow periods.
- Utilizing data from previous campaigns can inform future strategies.
- Creativity in marketing can help fit products into seasonal themes.
- Consolidated campaign structures can simplify ad management.
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