Why Google Marketing Live failed last year | Clicks and Commerce #7

In this episode, the hosts discuss the failures of Google Ads in the previous year, particularly focusing on the implementation of AI and its impact on e-commerce.

They explore the reactionary nature of Google's AI push, the challenges posed by AI overviews, and the lack of adoption of new features like virtual try-ons and 3D visualization.

takeaways

• Google Ads faced significant challenges last year due to AI implementation failures.
• The focus on AI by Google felt more reactionary than innovative.
• AI overviews are negatively impacting ad visibility and effectiveness.
• There is a lack of practical application and data on new features introduced by Google.
• Virtual try-ons and 3D visualization have not gained traction in the market.
• Marketers need to experiment with new features despite initial friction.
• The potential for 3D try-ons presents a unique opportunity for early adopters.
• Google's long-term mindset may lead to future improvements in their AI offerings.
• The upcoming Google Marketing Live could bring new insights and updates.
• Marketers should document their experiences with new features to inform future strategies.