How Sampling Builds Trust & Converts

Ever walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore!

Topics covered in this episode:

• How Sephora’s sampling strategy gets people to buy.
• Why offering a “taste” of your services builds trust.
• The key to creating a freebie that actually leads to sales.
• Why lead generation is more than just collecting emails.
• How to use data to double down on what’s working in your business.
• Preparing for ads the right way before you start spending.

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Thanks for listening to Clicks and Giggles!

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