If you're serious about taking your podcast to the next level, it's time to talk about paid growth. While organic strategies (like tapping into your current audience or collaborating with others) are powerful foundations, there may come a point when you need an extra boost to reach new listeners faster.
That's where strategic paid growth comes in — and it’s not just about throwing money at ads and hoping for the best. Done well, paid strategies can supercharge your podcast audience without feeling like you're wasting your budget.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Podcast Details:
Why consider paid growth opportunities? (2:30)
Podcast player ads (4:04)
Social media advertising (10:22)
Sponsorships (13:52)
Podcast Resources:
Episode 166 Collaboration: gaffincreative.com/166-grow-your-podcast-audience-through-collaboration/
Episode 165 Organic Growth: gaffincreative.com/organic-growth-maximizing-your-existing-audience/
Episode 164 Foundations of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1/
Mic Check Society: gaffincreative.com/mcs
Connect with Haylee:
Transcript: https://share.descript.com/view/ZSMrUj89q2l
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