In this episode of Clued In, Lou is joined by Lani Lorenz Fry, Brand Experience Leader and former Manager, Brand Experience, Visitor Attractions, and Corporate History at John Deere.
Lani shares her experiences working at John Deere when improving brand required a larger view of customer and employee experience. The result of the work was so successful, it not only garnered attention from John Deere leadership and staff but was also a subject covered in Chip Heath and Dan Heath’s book ‘The Power of Moments’. What a wonderful example of how creating a distinctive experience can elevate a brand!
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