EP 1: From Silos to Synergy: The Integrated Marketing Playbook

Welcome to the premiere episode of CMOs Unscripted—a refreshingly candid series where top CMOs share bold insights, unfiltered strategies, and honest conversations that cut through the noise. Hosted by Lisa Martin, this show is designed for marketing leaders looking for real talk, not fluff.

In this episode, Lisa sits down with Eric Herzog, a highly accomplished CMO and multi-award winner with an extensive background spanning Fortune 500 companies and startups. Together, they delve into the importance of integrated marketing, exploring how it enhances the customer experience and how aligning marketing with sales drives pipeline and revenue growth.

Key Takeaways:

• About Integrated Marketing: Why some CMOs still hold onto outdated strategies.
• Breaking Down Silos: How large organizations can unify their marketing functions.
• Metrics that Matter: The tangible results of an effective integrated marketing approach.
• Sales & Marketing Alignment: Eric’s winning formula for collaboration and success.
• Future of Marketing: The evolving role of AI and adapting to customer behavior shifts.

Whether you're a seasoned CMO or an aspiring marketing leader, this episode delivers actionable insights and candid advice you won’t want to miss! Catch the full episode here or ⁠⁠watch it on YouTube⁠⁠. And be sure to subscribe for biweekly episodes featuring industry-leading CMOs!