Add Automation to Your Coaching Business (Without Losing the Personal Touch)

You started your coaching business to help people—not to spend hours scheduling calls, chasing invoices, and managing emails. But somehow, the admin work never stops. You’ve probably thought about automating some of it, but you don’t want your business to feel impersonal or “robotic.”

That’s exactly where Joe Casabona found himself. As a former software engineer turned solopreneur, he thought working harder was the answer—until he nearly burned out. That’s when he discovered that automation isn’t about doing less—it’s about making space for what matters most. In this episode, he shares how to use automation to save time without losing the personal touch.

By the End of This Episode, You’ll Know:

✅ Why automating doesn’t mean losing the personal touch. Most coaches think automation makes things feel robotic—but done right, it actually strengthens client relationships.

✅ The biggest automation mistake coaches make. You’re probably automating the wrong things (or avoiding the things that could save you the most time).

✅ How to know when to automate vs. delegate. If you think you can’t afford automation or a VA, this episode will completely shift your perspective.

✅ The easiest automations to start with—even if you’re not tech-savvy. These simple tweaks will free up hours this week, without complicated software or hiring a team.

About Joe Casabona:

Joe Casabona knows what it’s like to be overwhelmed by the business side of coaching. After leaving his corporate job to work for himself, he quickly realized he was spending more time on admin than his actual work. That’s when he started using automation to cut out the busywork—and everything changed.

Now, Joe helps business owners streamline their processes so they can focus on what actually moves the needle. 

Connect with Joe Casabona:

🌎 Website: casabona.org/unstuck

Next Episode Teaser:

Ever tried to start a Facebook group only to hear crickets? If you’ve been struggling to build a real community—or wondering if it’s even worth your time—you won’t want to miss the next episode.

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