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February 28, 2025 17 mins

Ever had a conversation with someone who seemed like the perfect client—only for them to walk away after you gave them your best advice? You answered their questions, shared insights, and maybe even coached them a little… but instead of taking the next step, they just say, “That was really helpful!” and move on.

Why does this keep happening? And more importantly, how do you turn these conversations into paying clients—without feeling pushy or giving away free coaching?

In this episode, I’ll share the five essential things you need to uncover to confidently guide potential clients toward working with you—without feeling like you have to “sell” them on coaching.

By the End of This Episode, You’ll Discover:

  • The real reason potential clients don’t take the next step (even when they seem interested)
  • The five essential things you need to uncover to move a conversation forward
  • How to naturally transition from answering questions to discuss coaching
  • A simple framework to make your coaching feel like the next logical step

Next Episode Teaser:

Burnout doesn’t happen overnight. It creeps up on you—until one day, you hit a wall. My next guest, Colby Wegter, knows this all too well. After scaling his marketing agency to seven figures, he burned out… twice. And the second time? It nearly cost him everything.

In our conversation, we unpack what really causes burnout, how to break free from overwork, and why sometimes making a mess is the key to moving forward.

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