Lyssa Scott is a creative genius, the content queen, and a brand-building powerhouse. I've had the honor of getting to know Lyssa over the last two years. In 2024 we linked up to co-create two different masterminds and I have had the pleasure of getting to be her coach through Q1 of 2024... giving me a front-row-seat to the absolute MAGIC that she has been riding. Lyssa is operating in her zone of genius and drops so many valuable nuggets in this episode as we recount the last six years of her journey.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
lissa scott chase maximum potency, rip on life.
How far have you come in thelast six years?
Speaker 2 (00:14):
I feel like I've run about three laps around the
earth, like literally, with allthe travel, but then also also
just I mean you and I.
This has been the center of alot of our conversations of then
versus now.
I'm just having a lot of thosereflective moments of, oh,
starting from the bottom, nowwe're here.
Speaker 1 (00:38):
Where'd you start?
Speaker 2 (00:40):
I started in a 400 square foot studio apartment in
Pennsburg, pennsylvania, rentingfrom a guy who said, oh yeah,
just put 600 bucks cash in thegrill on the first of the month.
I promise I will never grill onthe Maximum Potency Podcast and
(01:05):
it was a collection of proofthat I didn't have to work for
somebody.
I was at the CrossFit gym atlike 9 am Like what do these
people do for work?
Why are they here right now?
I want to be like this.
And once I saw so many peoplethere, I was like okay, real
estate bartending.
I was just starting to explorethese concepts of like not
(01:28):
working all day but still makingdecent money, even if it was
like a little bit quality oflife was a little bit lower,
like you're working late oryou're on your feet all day or
whatever.
And so that podcast was likelet me just collect as many
examples as possible and getinto as many conversations as
possible with people who aredoing what I want to do in some
(01:49):
form.
At that point I had no idea.
I just knew I don't want towork corporate, started very
humbly and pulled the plug onthe corporate job right around
the same time and waswaitressing and weightlifting,
almost equal amount of hours aweek.
That's a good starting point,right.
Speaker 1 (02:07):
That's a great starting point.
I've been there.
I don't know if I've ever toldyou this.
I served tables for two yearsbefore I went in the Navy.
Speaker 2 (02:16):
I didn't know that.
Speaker 1 (02:18):
I had the highest.
I was constantly number one,sometimes number two, most of
the time number one for highestaverage spend per customer.
Speaker 2 (02:25):
I'm still number one, sometimes number two most of
the time, number one for highestaverage spend per customer.
I'm shocked.
Yeah, you told me to order thetomahawk.
I would just listen to you.
Speaker 1 (02:35):
Well, here's the thing, though, and here's a
little sales lesson, right,since I was a kid, without
looking at it, I wouldaccidentally want the most
expensive thing on the menu.
Speaker 2 (02:52):
So when it came to rent, okay, you had an eye for
quality from a young age 100%,100%.
Speaker 1 (03:00):
Yeah, so you started from the bottom.
Now we're here.
Where are you now?
Speaker 2 (03:11):
Well, I'm still in a 400 square foot room.
No, I'm just kidding.
Just so much more of an openlife, you know, beyond living in
the dream city and having anapartment with my best friend,
and just the quality of lifethat I live now is so much
(03:32):
higher, and that's really theone that I'm constantly shaking
my head at right, more so than aphysical location or a dollar
amount or anything.
It's like there's nothing on myto-do list that I don't want to
be there, and that is the realflex.
I know that was a doublenegative.
Having a life that I lookforward to every day is the
pinnacle of success for me, andlike the fact that there's
(03:53):
pretty much no cringe factor,with the exception of the
occasional dentist or DMVappointment that we all just
have to go through Pretty rad.
Speaker 1 (04:03):
How far expired were your plates before you did them?
A year and a half yeah, when I,when I saw I traded in my 2012
gmc, when I got my 2020 tacomathat I had for a year, I
couldn't transfer the platesbecause they were so far expired
I love it yeah yeah, rightthere with you on that one.
(04:24):
So, as you were saying, thestoke factor is high, we'll get
to specifically what you've gotbrewing.
Speaker 2 (04:42):
Has it been easy?
Speaker 1 (04:43):
It has been exponentially harder than I ever
thought it was going to be andgo ahead.
Speaker 2 (04:46):
Bad day as an entrepreneur still beats a good
day at the office, so it's it'salways been one of those choose
your heart type of things, andit's like I'll take this one
over and over again facing thedirt as an entrepreneur versus
like getting a promotion as anemployee all day, all day.
Speaker 1 (05:06):
Has it been so?
That was my next question.
I was going to say has it beenworth it?
Speaker 2 (05:12):
Yeah, have you thought?
Speaker 1 (05:13):
about quitting at times.
Speaker 2 (05:17):
I have not thought about quitting.
I have thought about how can Imake this easier and do this and
something else, so I call thatreaching for the back door.
It's like you want some of thepressure to be off, but the
vision has remained very intactbecause it feels like a duty
from God, and so I really don'twant to back out of what God has
(05:37):
for me in my life.
Speaker 1 (05:40):
Important note when do you feel like that calling is
taking you?
Speaker 2 (05:48):
That calling is taking me forward in legacy and
downward in ego.
The reason that I describe itthat way is, every time I get
off course, it seems to be tothe tune of building the Lyssa
(06:10):
show, and every time I feel morealive and less burdened by life
, it tends to be to the tune ofhow can I help you?
What can I take off your plate?
Where do you need my energy inyour sails?
Where can I put wind in yoursails?
When those are the questionsI'm asking, I feel wildly
aligned and it feels like I havethis divine relationship with
(06:34):
my father who passed.
It feels like he's pulling meforward rather than upward.
So it's not this personalelevation happening, it's like
this divine chase, and that isintoxicating to a degree that I
don't have words for.
Speaker 1 (06:53):
A year and like a year and a half ago.
So we're looking at likequarter three, quarter four.
Yeah, we're going like quarterfour, 2023.
How were things?
Speaker 2 (07:12):
Ripping, they were ripping.
I was in fulfillment on a Q2bigger than I had ever had and I
was starting to questioneverything.
So I didn't have a business Iwas running.
I had a business that wasrunning me and I was emotionally
not in a good spot, as you know, emotionally recovering from
(07:36):
calling an engagement off, sovery chaotic internally.
It was the definition of thatentrepreneurial season that
everybody has where they're likeeverything looked great from
the outside but inside I wascrumbling.
It was like that cliche in realtime where I was like this is
what people are talking about,like had had a fifth, three 50 K
(07:56):
months and a 70 K months likethe beginning of that year and
was like, oh, I have obligationsto these people who have paid
me.
And was also like gettingcancellations, not feeling
aligned with my work, hence thecancellations right.
Energetically, everythingtransferred.
I had clients getting greatresults.
I was verbally excited for thembut emotionally very numb and I
(08:20):
was like this isn't good,no-transcript.
(08:45):
It's like I need you to chargereally hard and run a team and
launch this and like scale thatand I'm like I need a nap and to
cry for four months and I don'twant to do any of this.
I don't think.
And that was the beginning ofthe end for me, like the
beginning of the end of coaching, the beginning of the beginning
for other things Like thebeginning of the end of coaching
(09:06):
, the beginning of the beginningfor other things as the great
90s poets Semi.
Speaker 1 (09:14):
Sonic once said every new beginning is some other
beginnings end.
Yes, now I'd like to circlearound that for a little bit,
because there's a narrative inthe online coaching space that
you need to do this, you need torun things this way, you need
to have these months.
I mean, what happens when we goafter all those needs that
(09:35):
people feed us?
Lissa.
Speaker 2 (09:39):
Yeah, I struggled and I made a vlog about this
yesterday.
I struggled for a long timewith long-term vision.
I had short-term vision andcontinue to have short-term
vision.
The three to six month visionsnever seems to be an issue for
me.
And then the 50 year visiondoesn't seem to be an issue for
me, but that like three year to10 year, 15 year, I'm like I
(10:02):
have no idea.
And so the easy answer is well,plans change anyway, so just
keep running the next six monthsand that gets you by, got me by
until the point where I waslike in a life that I didn't
want, I was like, oh shoot, how,how did I get here?
In my core resentment in lifeI've recently identified, if you
(10:23):
strip back any from the time Iwas a teenager to now, anything
that really gets like under myskin can typically be summarized
with I never said yes to this.
Like I never said yes to this.
It's just like a little funnything that I say with my friends
, but in that moment I was like,not in a funny way, when did I
say yes to this?
(10:43):
And it was heavy and it wasugly and it was lonely and it
was one of those things where,um, no one could really
celebrate with me, like my closefriends hadn't had that level
of success or had the insight.
My family hadn't had thatperspective.
So I felt super isolated, notonly because I was calling a
(11:05):
relationship off, but like I had, like, lost a bunch of weight
and then had all of thismonetary success all in like six
weeks.
And I was like what is going on?
Like, is this just like theweight of my relationship
falling away.
And now I'm like successful.
And then it's July, it's Augustof that summer, and I'm like I
kind of hate this.
(11:25):
I'm making videos all day in anoffice by myself and running a
team that's not working, andjust like questioning everything
.
And so I'm in this season oflike where am I at?
How did I get here and do Ieven want to be here?
Right, and that's the cost ofhaving mentors that just like
are like let's just scale, let'sjust scale, just, let's just
(11:46):
scale.
And they think that they'redoing you a service because your
business is scaling and that'swhat you hired them for.
They're like we're winning andI'm like are we winning?
Cause my net fulfillment feelslike it's rapidly sinking.
Speaker 1 (11:58):
Yep.
Speaker 2 (11:59):
Yeah.
Speaker 1 (12:01):
You've seen under the hood.
I've the.
The energy audit is scored onrevenue and fulfillment.
Yeah, so so wonderfully saidthere, because so often we can
get caught chasing a vision thatwe didn't realize wasn't ours.
And, um, you know, for my takeon this is why we see a lot of
(12:26):
coaches really, really strugglebecause it one, the offer that
they're putting out there, isn'tactually the thing that they
want to deliver long term.
It might be the thing that gotthem in the door and got them
understanding, but it's not thething, and there might be a
couple iterations of like.
There's always iterations,right.
Then when we fall out of lovewith it, I mean, you tell me,
(12:47):
listen, what happens when wefall out of love with our offer?
Speaker 2 (12:51):
Well, first things first.
We fall under the weight ofobligation and commitment and if
you're like me, you'd like tohonor the commitments that
you've made.
So I wasn't about to calleverybody on July 4th weekend
which was when I started to feelthis and say hey, I know, you
just decided that you're goingto pay me for six months, but I
don't want to be your coachanymore, so here's your money
back.
Nor was I in a financial placeto do that, so that had to get
(13:15):
squashed.
We know.
We know the cost of thatemotionally and how emotional
pain just manifests in otherareas.
So of course, my health startsdoing weird things because I'm
ignoring my gut, literally Right.
So gut starts acting up.
I'm like, okay, cool, great,great, great.
And I start seeking for asolution because I think, as
much as I am a woman of faith, Itry not to be a woman of
(13:38):
irrationality.
You know there's this line oflike faith and trust and
surrender.
And also, like I have a rent topay and food to eat, I can't
call my parents and ask for $200on Friday.
So just a responsibility as anadult and as a leader of you
can't just bail.
So how can you show up andsolve the problem while not
(13:59):
creating more of the problem.
So the first step for meactually looking back I don't
know that I ever processed it asthis was to stop scaling like
stop throwing gasoline on thefire.
So I stopped running ads and Istarted to implement what felt
like more authentic content,what felt like hey, what can I
be excited about with thesecontainers that I've signed?
And what I realized was eachone of my clients had a built-in
(14:23):
funnel design or landing pagedesign in their package and I
was like, oh, I can sink myteeth into the design part.
That will be fun.
And I started to just mentallyreframe like how can I look
forward to this?
And I was able to reallycompartmentalize or silo off my
emotional world and mycommitment to fulfilling the
(14:45):
contracts that I had signed andthose coaching sessions.
Somewhere around July I startedto be really fiery and really
enjoy them and I was like, okay,I'm just gonna finish these out
.
Have you ever worked like maybea shitty restaurant job?
Or you've been in high schooland you wanted to leave?
And you get this realization,like in that last semester, that
you're like this is probably mylast run at this, like I should
(15:06):
just enjoy it, even if it sucks.
It was kind of like that.
It was like you probably won'thave a coaching roster this full
ever again, so let's just likeenjoy being a full-time coach.
This is probably not whatyou're going to do in the future
.
I also lived in a downtownapartment.
I found out I was in thatdowntown apartment for another
six months, longer than I'dplanned to be.
(15:26):
We misread a lease and signedon for an extra six months.
I didn't like that apartment.
I didn't pick that apartment.
That apartment didn't have apool.
There's plenty of things Icould first world problem
complaint about, right, but I'mlike this is probably the last
time I'll live in a downtownapartment.
What do I love about a downtownapartment?
I was like I'm going to go walkand get coffee and tacos every
(15:49):
week.
Right, you start to just enjoythe part that you enjoy harder.
Savor the experience, becauseif there's anything I know, it's
that life is in seasons.
Same thing I was living inTucson.
Tucson was not particularly aplace I wanted to be, but I was
like it's actually kind of sickhere.
What Tucson things do I want todo?
So that was like the beginningof that shift.
(16:13):
While I created space,everything I was doing I was
subconsciously trying to createspace to figure out what was
next and problem solve.
I was subconsciously trying tocreate space to figure out what
was next and problem solve.
And it wasn't this likeoverhanging existential dread.
It was like I know somethinghas to change and I'm going to
be open to what that could looklike.
It didn't become existentialdread until January in Costa
Rica and I don't know if youwant to go into that experience,
but that was when I was likeI'm done coaching.
Speaker 1 (16:35):
What happened to Costa Rica?
Speaker 2 (16:38):
So Costa Rica.
There was three moments, all ofthem in workshops, that I
wasn't leading, so I took myclients down to Costa Rica for a
grand finale family style,retreat style, two villas in the
jungle disco party, and we'reflying to Costa Rica this is a
sidebar Flying to Costa Rica andI text my best friend Shannon
(16:59):
and I'm like dude, we're havinga disco themed jungle party this
week.
What is life?
and that was the pinnacle oflike the, if we're here, we
might as well enjoy it like whatit was the most epic thing I
think I've ever conceptualizedand pulled off right where
you're like let's get everyoneto a foreign country in the
(17:21):
jungle because we're businessowners question mark like just
so random.
So we rent these villas and Ibrought three different friends
to help run the retreat.
They were all participating inthe retreat but like would step
in and facilitate, and one ofthem was a breath work by my
friend Gemma.
The other one was a breath workby Shannon and the other one
(17:42):
was a authentic relatingworkshop by Gemma.
And in these three workshops Ihad these experiences.
The first workshop my dad likeSkypes in is the only way I know
how to say it and he startstalking to me with words and
usually if I like dream of him,he doesn't use any like English
language but he'll convey afeeling.
He's like hey, like I seeeverything you're doing and I'm
(18:07):
just like super proud of you andI'm happy that you're here and
like it's this just like reallyheartwarming message and like
that was cool.
The second one is anotherbreath work and my friend Tyler,
who had passed in November itwas then January, so three
months had passed away he Skypesin and he's like wearing his
bandana sitting in the jungle.
I'm completely sober, I'm highon oxygen, like we're just
(18:30):
hanging out.
And Tyler's like hey, if you goup the mountain, I'll meet you
half halfway every time, but youhave to go up the mountain was
the most profound and I'm likehe's a very outdoorsy.
He's the one that, like taughtme to wakeboard.
I was friends with his wholefamily time.
That's really cool.
And he's like yeah, you knowyou could always watch the
(18:51):
sunrise, but that means you haveto watch the sunrise like very
dry humor, you know.
Speaker 1 (18:56):
And I'm like oh.
Speaker 2 (18:57):
And so that was kind of like this, this pull of
feeling really grounded, feelingreally open.
And then the third workshopwe're doing authentic, relating,
and the prompt is like how doyou want to be seen?
And in that workshop I'm notable to get out the words.
I don't want to be a coach, butI'm able to get out the words.
I want to be seen as more thanjust a coach, more than just a,
(19:21):
rather than not a.
I was like, oh, that createsspace for something else to
exist.
If I'm not just a coach, whatelse am I?
And the truth is I was seeingmyself as just a coach and I was
boxing myself.
No one else was doing that tome.
But I was like attached to thisidea of this coaching identity,
(19:42):
because that was the only waythat I had ever known financial
success.
It was the only job I'd evermade more than $50,000 a year at
.
It was the only job I ever feltlike people were proud of me
for.
The CrossFit coach was like, oh, how long are you going to do
that?
The waitressing thing Ooh, howmuch longer are you going to
work in a bar?
The corporate thing.
Everybody was proud of me but Ihated it and I was like this is
the only way I know how to besuccessful.
(20:03):
So I start forming thisrelationship to like I'm a
functional adult because I'm acoach and I'm like I don't think
I want to be a coach anymore,which translates to I might be
homeless.
Obviously, there's no inbetween.
And so, yeah, that was like areally eyeopening moment for me
to like be able to say that, notjust say that, say that to the
(20:23):
faces of two of my clientsterrifying invulnerability
levels, and they received it sopowerfully.
Jacqueline and Isaac.
They were like, yeah, you aremore than just a coach.
They were just like gassing meup and I was like, oh my gosh,
do you guys think that?
Well, if you guys think that,like, I better start thinking
that.
And so that was a crack me openmoment.
And I came home from that tripand like burnt my offer sweet to
(20:45):
the ground Like February 1st.
I was like I don't takecoaching clients anymore.
It was almost immediate, withthe exception of our masterminds
.
That was it.
Speaker 1 (20:53):
It's like that was it like be a little coach that
that was what I was gonna segue.
Thank you, read my mind on apodcast again.
Speaker 2 (21:00):
Yeah, did you think that?
Speaker 1 (21:02):
yeah, uh, you know, because we did, we, we ran those
, those masterminds togetherlast year and it was like hey,
like we're here and I mean Iremember you even then being
like and if you guys wantone-to-one, like I might have
the time and also go talk toChase.
Speaker 2 (21:20):
Yeah, that was like a way for me to bring you into my
world where people would startto like, gravitate toward you,
and I wasn't hard selling anyonein the DMs so I was like,
please sell them.
Introducing Chase, he's goingto take care of all the stuff I
used to take care of for you andthen some.
You obviously have your ownflavor and your story, work and
(21:41):
things that I never did, but itwas.
You were qualified, not onlyqualified beyond qualified, you
were Alyssa Scott approvedversion of what I was doing.
That was truly like hey, I'mnot doing this anymore, but
Chase does exactly this and youare the only person that I could
say does exactly this.
There's many other coaches Ilove they're not teaching offer
(22:02):
creation, sales, kpis,enrollments, heart-centered
sales methodology of like, notbeing scammy and just doing
anything to get the sale.
I was like go work with Chase,and it felt like such a natural.
That felt like an ethical dutytoo, to not just like close up
shop and be like F you guysfigure it out Like you have to
have a place for your people togo.
(22:23):
Yeah or I felt you had toanyway, so thanks for being
there there's a pulls up theGoogle doc, let's go.
Speaker 1 (22:32):
Yeah, okay, cool, so we got through last year and
then you spent last yearrefining and tell me if I'm off
base here.
You spent last year refiningand getting clear on what the
offers were going to be movingforward.
Speaker 2 (22:47):
Yeah, from February to September, october was like
stumbling and tripping andfalling through the beginning
stages of business.
As a seasoned business owner,so I knew what the failing was
supposed to feel like.
It's almost like when you teachsomeone to snowboard and you've
learned to snowboard.
(23:07):
You're like, oh, you're failingperfectly.
Like that's exactly where youshould be tripping up.
And so I was tripping up but Iwas like, oh, this is totally
normal to like change the priceor change the duration of a
container or brand immersionsbecame brand in a day, right,
like these iterations andvariations felt very normal, but
what was very apparent was thatcreative work was to make a
(23:29):
resurgence in my life.
That was clear from Costa Ricaon.
So it was like cool how anddoing a lot of reflection with,
like you, my friend Anthony, myfriend Cammie, of like what do
you see me as?
Like an expert in?
I felt like a puzzle piece.
I didn't know where to putmyself, but it quickly was like
personal branding, styling,design, visuals, landing pages.
(23:51):
And I was like, oh, web designand personal branding.
Naturally that's where I wasalways at anyway, and so
creating offers around that feltlike playful and spacious and
open.
And I was working at thisclothing store called Buck Mason
and I had a lot of time where Iwas having light conversation
wearing super cool clothes.
We would light Palo Santo onthe hour every hour.
(24:13):
So, smelling Palo Santo spinningrecords, pouring shots of
whiskey for like male customersthat would come in and be like
you guys drink that.
I'm like, yeah, do you want ashot?
He's like, yeah, like we.
We had like a bar in the store.
It was a really pleasant job andit was also a really great
space to daydream because I wasinspired when I was there and so
I was like on the clock,getting paid, getting free
(24:36):
clothes and having space, buyingmyself that space.
That's why I took the job inthe first place, to figure out
what was next.
And I have so many pieces oflike printer paper that I pulled
out and scribble on while I wasat that job of like what if?
The offer suite looked likethis and I was like building
flywheels and lists and talkingall the people that worked there
.
There was a team of five of us.
One was a copywriter, one wasan actor who did improv, one
(24:59):
wanted to be an English teacher,one was a stylist creative
people.
That one was a DJ, one was abreak dancer.
Like you're just like what?
And so like being able to havecasual conversation while you're
folding clothes was huge ofjust take the pressure off,
figure it out.
So started to brainstorm a lotthere of just take the pressure
off, figure it out.
So started to brainstorm a lotthere.
And then, like by fall we werecooking Like inconsistently we
(25:23):
had pops of people coming in.
And then January was like howdo I make this predictable?
And we really got into sales.
But it took me that long toeven get to the point where I
could slam the gas pedal againbecause things- Well, you stayed
that long.
Speaker 1 (25:36):
It was that timeline is condensed compared to a lot
of new business owners, right?
Oh yeah to bolster your pointabout you knew what the failure
was supposed to look like yeah,I didn't develop one offer in
nine months.
Speaker 2 (25:50):
I developed three offers in nine months yep and
they've all sold on repeat.
It's like oh, I know how tobuild an offer suite check.
I spent the last four yearsteaching people how to build an
offer suite Check.
I spent the last four yearsteaching people how to do that,
so I would hope that I could doit.
But it was like I just kind ofput my own systems to the test,
you know, which was really funand I loved it.
Speaker 1 (26:09):
Yeah, and you said you know January was dialing
things in.
Speaker 2 (26:14):
yeah, Well, it was like oh, these are the things on
the shelf, how do I sell them?
Dialing in the sales andmarketing.
Speaker 1 (26:21):
The offers.
Speaker 2 (26:22):
Yes, they solidified.
That was like magic.
January was such a cool monthChase.
So I'm going to say this we hadset a goal and it was a low
goal for me of 10.2 K a monthevery month this year and that
was like I would rather have10.2 K cash every single month
(26:43):
than these like feast or faminemoments.
Like take me off the rollercoaster.
I know 10.2 is nothing comparedto what I've done in the past
and that's 70 K month wasfollowed by a 40, was followed
by a four, like get me out ofhere.
And so just like understandingbandwidth and capacity was huge,
but we hit 10 to 4.4.
(27:06):
So we like exceeded by 44dollars.
I remember texting you andbeing like I hit goal by 44
dollars, like I've never been sohappy with our precision and
planning and like I think I hitgoal like the 22nd or something
of January and I was like, oh, Ican just like hang out for a
couple of days.
It's so cool, it's so cool.
Speaker 1 (27:28):
Yeah, and for anybody that isn't picking up on the
context, clues was it?
Was it like December?
You came to me like, hey, uh,want some accountability yeah
yeah, yeah, just like when, whenpeople are going, who's we is
it her?
Speaker 2 (27:45):
and the mouse in her pocket chase and I, yeah, as you
chase.
I don't need you to teach methings.
I need you to make sure I'mdoing the things that I know I
need to.
Yeah, yeah.
Speaker 1 (27:55):
Yeah, it's been fun, and you do things.
Speaker 2 (27:57):
But it wasn't like a big informational download.
It was like let's make sure therubber's meeting the road.
Speaker 1 (28:03):
Yeah, let's just do this.
There's been like one or twomoments of like.
No, let's ask this questionhere.
Yeah, how'd February go?
Speaker 2 (28:17):
February was a banger , if I do say so myself.
Um, yeah, february had theconfidence of january like as
winded my sails and I reallythink and this is not in a cocky
way at all but somethingclicked with me with february.
I was like I am that bitch,like there was a full embodiment
(28:38):
that like took place inFebruary that, oh, I can have
success as not just a coach wink, wink like people, like these
offers was actually actually themoment that I had I'm booking
for April.
Um February, february either14th or 20th, somewhere in there
.
I started being like this is anApril project.
(29:01):
I was like oh, and now, like Irecently closed my books, which
we'll get into in a second, butlike I would be booking for the
end of May right now, and it'sMarch, so you booked 15 sales
calls for.
Speaker 1 (29:15):
You were like I think you had 15 sales calls on the
books for february, on likefebruary 5th or something yeah,
I did.
Speaker 2 (29:21):
I.
I ran 18 sales in february.
Speaker 1 (29:24):
Yeah yeah, cool, so that's february.
We're recording this on march28th.
How's march been?
Speaker 2 (29:33):
so I started this month with like 12k in
guaranteed revenue, so that wascool.
I texted you.
I was like was like hey, chase,I'm not really sure what to do
this month and God had otherplans this month and I don't
know that I would have been opento them if I hadn't had that
(29:55):
revenue secured, cause Iprobably would have been like I
need to work on my goals, likein that ferociousness that I get
into that list of Scott maximumpotency energy.
I have a tendency to put theblinders on and know exactly
what I want and exactly what Idon't, because I've worn so many
hats for too long that you'relike I don't do that anymore.
Nope, I have like my nineservices, which are really three
(30:20):
services that I'm like I dothese three things, that's it.
And if I don't do that, myenergy just gets fractured and
fragmented in a hundreddifferent directions and I don't
do anything.
So if I hadn't been in thespace spaciousness of I, it
already happened.
That was the mindset going intoMarch.
Uh, I would have approachedMarch very differently in.
(30:42):
March was the prayer.
This year.
Since January 1st has been likewhat is a bigger tree for me to
lean my ladder against, becauseI'm building again these 30, 60
, 90 day goals really well but,where is this all going?
There's this underlying feeling,not of dread or shame or fear,
(31:03):
but like the bottom feels likeit could fall out in a way where
none of this has deep enoughroots.
It didn't feel like the bottomwas going to fall out, like, as
in the other shoe was going todrop right.
So January it's soft, februaryit's a little louder and March
is like really loud.
It's like you've got the 90 dayplan on lock Lissa.
Where are you going Right?
(31:24):
And I'm like that doesn't feellike a question I should answer.
I'm like God, you tell me rightin my prayers and, uh, I see
that Rob Bailey needs a closerand on a story one day.
Speaker 1 (31:38):
And if you're listening to this podcast, you
don't know who rob bailey is umkill rob on instagram go yeah,
kill rob bailey on instagram.
Scroll back a couple years.
I had him on and go yeah, so heneeds a closer.
Speaker 2 (31:54):
And I just like pause and I'm like, hmm, okay, so I
know I want to do personalbranding like as long as
possible.
I know this is superinteresting to me Like Rob
Bailey's kind of like personalbranding on Sterilize.
This guy has like sevencompanies and a wife that has a
personal brand.
I'm like that's somebody Ishould probably go be around
Like what is he even up to thesedays?
Right, like I know he had acoaching group and I was just
like kind of sniffing around.
(32:14):
I'm like I'm like I'm justgonna throw my name in the hat
for a closing position.
I don't even know if it'll work.
So I'm like what's the product?
It's like, hey, so it's somecoaching and some experiences
and some uh events.
I'm like cool, that's all Iknow how to sell, because young
girls product selling girl I'vetried doesn't work for me.
(32:36):
Like okay, well, this is cool.
Oh, something I forgot to saypinned back into February I
published a book and that was abig I'm that bitch moment too.
That was an embodiment piecethere that I missed.
Uh, that was.
That was a big like oh, I dohave things to say moment.
So we're riding that high, orreach out to Rob for closing and
(33:05):
he has conversation with me, Iadd his phone number to my phone
and he and I had been like onehandshake away in seven
different directions, includingthe fact that he knows my aunt
like, just like wild littlethings.
Speaker 1 (33:12):
That's the first one you dropped.
I and all this stuff, causeI've gotten a lot of Rob
downloads.
Speaker 2 (33:17):
That one slipped through wow yeah, yeah, so they
worked at QVC together just likeback in the day, so insanely,
like I knew his neighbor, I knewhe knew my aunt, like there's
like a lot of little things, andI was like this is super cool
that we're connecting.
And I got off the phone withhim after hearing you can just
(33:37):
close for like 30 minutes a day,maybe one, one hour.
And I'm like, oh, I can do thatwith my current workload, easy,
I get to be in proximity to you.
I'm like this is a hard guessfor me.
And I get off that call andhe's like, hey, so I hired an
agency, like a few days laterand I was like, cool, no worries
, again, my financial goals aremet.
Like I was just trying to hangout with you, so I just stay
(33:58):
super calm.
And two weeks later I get aphone call.
This is the very beginning ofMarch.
It's like, hey, I need you, canyou start?
I actually fired the agency andI'm like I leave for Mexico at
4 am.
It's like 4 pm.
He's like can you onboard today?
I'm like 4 pm.
(34:19):
He's like can you onboard today?
I'm like, sure, I don't thinkhe knows that, uh, but he'll
probably know that soon enough.
Um, but it was just one ofthose like don't miss the boat
moments.
You're like you just aren'tgonna sleep as much.
You're gonna be fine.
You're gonna sleep on the plane, like figure, figure it out.
So we onboard.
I'm like, oh my gosh, what ishappening?
(34:41):
And I get into his CRM and I'mlike these are not the right
leads.
Immediately I'm like these arenot the right leads.
Now, if you know anything aboutsales which I know you do chase
, you can't be the new girl andbe like the leads are the
problem.
You don't allow them to saythat, hey, so all your leads
(35:03):
suck Cannot be what you say onthe first day.
So I'm like on the plane ridehome from Mexico that Sunday it
was a short trip and I'm like,okay, top of funnel, where are
the leads are coming from?
If you guys don't speak funnel,who's seeing the stuff?
Is the first question you tendto ask.
So I'm like what type ofcontent, knowing what I know
about marketing, would be theright stuff.
(35:25):
And I make this list of 25content ideas for Rob Bailey and
something in me is like typethis list, you have a meeting
with him tomorrow.
Just show him the list, likemaybe he'll do one or two so we
get on a meeting the next day.
It's like a check-in How's itgoing?
Hey, how are you?
How's the CRM?
Did you get everything?
And I'm like, yeah, so if we'regoing to think about this as an
(35:50):
ecosystem, I would love to knowhow you feel about your leads.
And I'm just asking a question,right?
And he's like, oh, I feel likewe have the wrong people in this
, like pipeline, and I'm like hesaid it I don't have to say it
and I was like this man isincredibly humble to be that
vulnerable.
On our first sales meeting, Iwas like this is a great leader.
(36:12):
Also, it was like a twofoldmoment.
I don't know if you want thismuch detail on this.
Speaker 1 (36:16):
I can like, I'm all for it.
Speaker 2 (36:17):
Okay.
Speaker 1 (36:18):
Let's go.
Speaker 2 (36:19):
So he's like, yeah, I mean, what would you do about
that?
And I was like, well, actuallylast time on the plane I wrote
down 25 ideas, so here's exactlywhat I would do about it.
So this is a lesson in like befucking prepared, right.
When your person asks like howwould you change it, have an
answer.
And so I read him the 25 ideasand I'm like I know you're super
busy, dude.
Like maybe film three of thesethis week and then just like see
(36:42):
if they work.
And if they work, like we cantalk about content.
He's like let's just film themall.
And I was like let's just.
He's like, yeah, why don't youjust like come out a day early?
You're going to come out forthe event next weekend and close
for me, right?
I was like yeah, and so I'mlike did I just become?
Speaker 1 (37:03):
Rob Bailey's content girl.
So I get off of that call andI'm like what do I?
Speaker 2 (37:04):
actually want to do for this man, because it seems
like it's an abracadabra moment.
What direction am I waving themagic wand?
Right, and I'm like I want tobe his content strategist for
his coaching group.
I don't want anything to dowith flag nor fail.
Like they're on lock, I can'ttouch what they're doing.
They're so good, austin is sogood at his job, his creative
director, and I'm like but thecoaching thing, I want that
(37:26):
corner of the pie.
So we shoot.
Well, first he picks me up fromthe airport at midnight on
Wednesday, which we had a wholemoment about that week week.
Like Rob Bailey himself ispicking me up from the airport.
This is getting weird and likethere's another lesson, right,
you're that successful andyou're still picking up people
up from the airport at 1am.
(37:47):
God says a lot about you.
So we had a 14 hour day thenext day.
I was in his office all day andI had this like moment of like
holy shit, girl, like you tookthe elevator here, like you
didn't have to come in and getyour foot in the door at
customer service, or like youjust he just respected you and
trusted you, and here you areoff of really nothing.
I hadn't even closed a singlesale.
(38:07):
At this point I was just likeyou need this, and like pitched
myself, and he just said, yes.
So we filmed 40 reels and to doa bunch of other stuff.
And then the next day is theevent and I'm like, okay, just
add value to the event, work theevent Fast forward.
Sunday comes around and he sitsme down and he's like so, dana,
and I want to know Dana wasthere too.
(38:28):
What do we need to do to haveus be your only two clients?
And that is where theconversation went.
I'm not going to spill all ofthe details, but your girl will
be moving to Montana very soon.
Um, talk about a month.
What so, like Chase, I made asix figure contract on a month
(38:53):
where my goals were already met.
Is this my first six figuremonth?
Technically that's a six figuresales month.
Yeah.
Speaker 1 (39:09):
Wild.
How have the?
Speaker 2 (39:11):
last six years been.
They've been awesome.
I wouldn't trade my last six,six years for anything.
The story and the storieswithin the story are insane.
Like from living on the road,meeting a guy in a coaching
group, getting engaged to him,traveling, letting him go
(39:31):
peacefully and wholesome.
Like to Australia, rebuildingmyself, coming home to myself,
lifting weights throughout thewhole thing as this like weird
anchor that holds me together,no matter what season I'm in
developing and launching threedifferent offer suites, having
them all be successful,traveling, doing scorpion venom
(39:53):
in the desert in California andthen accidentally landing in
Taylor Morgan's retreat andowning part of his company and
doing that with him on the backend.
And now, in a similar fashion,just showing up and being like,
hey, Rob Bailey, what can I takeoff your plate?
Speaker 1 (40:11):
Kind of epic.
I'm going to drop a chase quoteit's not the level of
opportunity that separates thesuccessful from the unsuccessful
, it is the awareness of saidopportunity and the caliber and
swiftness of action taken.
Speaker 2 (40:28):
Please don't use that shot as the excerpt for this,
okay.
Speaker 1 (40:32):
No, the excerpt is going to be something that you
said, not something I saidYou're sweet as a chugging
Waterlooloo three beverage queenover here, it's, it's.
Speaker 2 (40:43):
I think to piggyback off of that like how concrete
are you in your hell yes andyour hell no?
Because the more concrete youare in your hell yes, the faster
these timelines can condense,because when the opportunity
comes, you see it as thatinstead of like, well, I got
invited to do this thing,la-di-da.
Every time my hell yes isdialed, things happen.
Speaker 1 (41:08):
And the people who have the most at one point or
the other risk the most as well.
Speaker 2 (41:14):
And that is the truth , the capacity to take pain.
Speaker 1 (41:18):
Excellence is the capacity to take pain.
Excellence is the capacity totake pain.
That's a quote from the founderof Four Seasons.
Speaker 2 (41:27):
I love this.
Speaker 1 (41:28):
Yeah, there's a whole story.
There's a whole tile.
I'll send it to you.
It's hit.
The quote goes like it's easierto celebrate my doggedness now
when nobody sees, or the nightswhen I would go home.
My wife would look at me like Iwas a failure, and I would.
I would fall asleep crying.
Excellence is the capacity totake pain.
Speaker 2 (41:51):
Yeah, I feel like you're a Rolodex of relevant
quotes.
That's amazing.
Speaker 1 (41:56):
Yeah, sarah would tell you the same.
Speaker 2 (42:00):
Wait a minute.
I have a quote for this.
You have a quote for everything, and I have an essential oil
for everything.
Here we are.
My mom's always like there's anoil for that.
I'm like no, there is.
Speaker 1 (42:12):
Great.
Speaker 2 (42:14):
Yeah.
Speaker 1 (42:15):
All right To wrap it up.
Speaker 2 (42:17):
Your capacity to go down is your capacity to go up,
and everything's like aslingshot.
How I've always interpretedthat ideology of what you just
shared is like, yeah, your, yourcapacity to actually hold pain
is the same capacity to be inpleasure, and the opposite of
that is to be numb.
And so, like a lot of us justwant to feel something, and a
(42:37):
lot of times we have to go intoour pain before we can ever go
into our hell.
Yes, and you, I know for a fact, have embodied that on your
journey.
That is why we get along.
Speaker 1 (42:50):
I feel like I should just stop the recording right
there and we'll give them onelast nugget, cause I you just
answered it and like was gonnaclose it out with what do you
want them to carry away fromthis episode?
Speaker 2 (43:05):
Yeah, if you can bet on it, do it.
Every single month for the lastsix years I've gambled about
$8,000 on myself.
It's like some months I've goneinto credit card debt and other
months I've brought home thebacon and that experience of
full send.
Whatever that looks like foryou may not be a monetary
(43:26):
gambler and entrepreneurialgamble even, but, like, whatever
betting on yourself looks like,do it, because the cost of not
is so much exponentially higherthan any failure you're going to
encounter.
The cost of like, what if I didthat thing?
Um, yeah, don't die withregrets, die with memories and
like, just taking that mentalityand running with it there's
(43:50):
studies out there that people ontheir deathbed more regret the
chances they didn't take.
Speaker 1 (43:55):
Then they regret their failures by a a long shot.
Speaker 2 (43:58):
I would bet.
Speaker 1 (43:59):
By a long shot.
Yeah, I put 100K into a realestate investment in 2022 that
I'll never see again.
Speaker 2 (44:08):
Yeah, and you're still here.
Speaker 1 (44:10):
I'm still here.
My credit at one time was 585.
In less than a year it went to808.
Speaker 2 (44:19):
Boom.
Speaker 1 (44:20):
You don't do that work in a corporate grind not
usually not not usually goodluck unless you're at pfizer.
No, I didn't say that.
I didn't say that, and nowwe're shadow bad, all right cut
that out if you need to no, I'mgood, we're gonna leave this in
so they can giggle if they'restill here.
(44:41):
Thank you for being here,friend.
I appreciate you wholeheartedlyand, uh, I'm looking forward to
getting to finally meeting the3d in july at the ccv event yeah
, baby, I'm really excited forthat.
Speaker 2 (44:54):
there is a racetrack behind this office that I'm
going to be working in, so comeready to play.
Speaker 1 (45:00):
Working in.
Speaker 2 (45:02):
Yeah, working in.
lissa scott chase maximum potency, rip on life.
How far have you come in thelast six years?
Speaker 2 (00:14):
I feel like I've run about three laps around the
earth, like literally, with allthe travel, but then also also
just I mean you and I.
This has been the center of alot of our conversations of then
versus now.
I'm just having a lot of thosereflective moments of, oh,
starting from the bottom, nowwe're here.
Speaker 1 (00:38):
Where'd you start?
Speaker 2 (00:40):
I started in a 400 square foot studio apartment in
Pennsburg, pennsylvania, rentingfrom a guy who said, oh yeah,
just put 600 bucks cash in thegrill on the first of the month.
I promise I will never grill onthe Maximum Potency Podcast and
(01:05):
it was a collection of proofthat I didn't have to work for
somebody.
I was at the CrossFit gym atlike 9 am Like what do these
people do for work?
Why are they here right now?
I want to be like this.
And once I saw so many peoplethere, I was like okay, real
estate bartending.
I was just starting to explorethese concepts of like not
(01:28):
working all day but still makingdecent money, even if it was
like a little bit quality oflife was a little bit lower,
like you're working late oryou're on your feet all day or
whatever.
And so that podcast was likelet me just collect as many
examples as possible and getinto as many conversations as
possible with people who aredoing what I want to do in some
(01:49):
form.
At that point I had no idea.
I just knew I don't want towork corporate, started very
humbly and pulled the plug onthe corporate job right around
the same time and waswaitressing and weightlifting,
almost equal amount of hours aweek.
That's a good starting point,right.
Speaker 1 (02:07):
That's a great starting point.
I've been there.
I don't know if I've ever toldyou this.
I served tables for two yearsbefore I went in the Navy.
Speaker 2 (02:16):
I didn't know that.
Speaker 1 (02:18):
I had the highest.
I was constantly number one,sometimes number two, most of
the time number one for highestaverage spend per customer.
Speaker 2 (02:25):
I'm still number one, sometimes number two most of
the time, number one for highestaverage spend per customer.
I'm shocked.
Yeah, you told me to order thetomahawk.
I would just listen to you.
Speaker 1 (02:35):
Well, here's the thing, though, and here's a
little sales lesson, right,since I was a kid, without
looking at it, I wouldaccidentally want the most
expensive thing on the menu.
Speaker 2 (02:52):
So when it came to rent, okay, you had an eye for
quality from a young age 100%,100%.
Speaker 1 (03:00):
Yeah, so you started from the bottom.
Now we're here.
Where are you now?
Speaker 2 (03:11):
Well, I'm still in a 400 square foot room.
No, I'm just kidding.
Just so much more of an openlife, you know, beyond living in
the dream city and having anapartment with my best friend,
and just the quality of lifethat I live now is so much
(03:32):
higher, and that's really theone that I'm constantly shaking
my head at right, more so than aphysical location or a dollar
amount or anything.
It's like there's nothing on myto-do list that I don't want to
be there, and that is the realflex.
I know that was a doublenegative.
Having a life that I lookforward to every day is the
pinnacle of success for me, andlike the fact that there's
(03:53):
pretty much no cringe factor,with the exception of the
occasional dentist or DMVappointment that we all just
have to go through Pretty rad.
Speaker 1 (04:03):
How far expired were your plates before you did them?
A year and a half yeah, when I,when I saw I traded in my 2012
gmc, when I got my 2020 tacomathat I had for a year, I
couldn't transfer the platesbecause they were so far expired
I love it yeah yeah, rightthere with you on that one.
(04:24):
So, as you were saying, thestoke factor is high, we'll get
to specifically what you've gotbrewing.
Speaker 2 (04:42):
Has it been easy?
Speaker 1 (04:43):
It has been exponentially harder than I ever
thought it was going to be andgo ahead.
Speaker 2 (04:46):
Bad day as an entrepreneur still beats a good
day at the office, so it's it'salways been one of those choose
your heart type of things, andit's like I'll take this one
over and over again facing thedirt as an entrepreneur versus
like getting a promotion as anemployee all day, all day.
Speaker 1 (05:06):
Has it been so?
That was my next question.
I was going to say has it beenworth it?
Speaker 2 (05:12):
Yeah, have you thought?
Speaker 1 (05:13):
about quitting at times.
Speaker 2 (05:17):
I have not thought about quitting.
I have thought about how can Imake this easier and do this and
something else, so I call thatreaching for the back door.
It's like you want some of thepressure to be off, but the
vision has remained very intactbecause it feels like a duty
from God, and so I really don'twant to back out of what God has
(05:37):
for me in my life.
Speaker 1 (05:40):
Important note when do you feel like that calling is
taking you?
Speaker 2 (05:48):
That calling is taking me forward in legacy and
downward in ego.
The reason that I describe itthat way is, every time I get
off course, it seems to be tothe tune of building the Lyssa
(06:10):
show, and every time I feel morealive and less burdened by life
, it tends to be to the tune ofhow can I help you?
What can I take off your plate?
Where do you need my energy inyour sails?
Where can I put wind in yoursails?
When those are the questionsI'm asking, I feel wildly
aligned and it feels like I havethis divine relationship with
(06:34):
my father who passed.
It feels like he's pulling meforward rather than upward.
So it's not this personalelevation happening, it's like
this divine chase, and that isintoxicating to a degree that I
don't have words for.
Speaker 1 (06:53):
A year and like a year and a half ago.
So we're looking at likequarter three, quarter four.
Yeah, we're going like quarterfour, 2023.
How were things?
Speaker 2 (07:12):
Ripping, they were ripping.
I was in fulfillment on a Q2bigger than I had ever had and I
was starting to questioneverything.
So I didn't have a business Iwas running.
I had a business that wasrunning me and I was emotionally
not in a good spot, as you know, emotionally recovering from
(07:36):
calling an engagement off, sovery chaotic internally.
It was the definition of thatentrepreneurial season that
everybody has where they're likeeverything looked great from
the outside but inside I wascrumbling.
It was like that cliche in realtime where I was like this is
what people are talking about,like had had a fifth, three 50 K
(07:56):
months and a 70 K months likethe beginning of that year and
was like, oh, I have obligationsto these people who have paid
me.
And was also like gettingcancellations, not feeling
aligned with my work, hence thecancellations right.
Energetically, everythingtransferred.
I had clients getting greatresults.
I was verbally excited for thembut emotionally very numb and I
(08:20):
was like this isn't good,no-transcript.
(08:45):
It's like I need you to chargereally hard and run a team and
launch this and like scale thatand I'm like I need a nap and to
cry for four months and I don'twant to do any of this.
I don't think.
And that was the beginning ofthe end for me, like the
beginning of the end of coaching, the beginning of the beginning
for other things Like thebeginning of the end of coaching
(09:06):
, the beginning of the beginningfor other things as the great
90s poets Semi.
Speaker 1 (09:14):
Sonic once said every new beginning is some other
beginnings end.
Yes, now I'd like to circlearound that for a little bit,
because there's a narrative inthe online coaching space that
you need to do this, you need torun things this way, you need
to have these months.
I mean, what happens when we goafter all those needs that
(09:35):
people feed us?
Lissa.
Speaker 2 (09:39):
Yeah, I struggled and I made a vlog about this
yesterday.
I struggled for a long timewith long-term vision.
I had short-term vision andcontinue to have short-term
vision.
The three to six month visionsnever seems to be an issue for
me.
And then the 50 year visiondoesn't seem to be an issue for
me, but that like three year to10 year, 15 year, I'm like I
(10:02):
have no idea.
And so the easy answer is well,plans change anyway, so just
keep running the next six monthsand that gets you by, got me by
until the point where I waslike in a life that I didn't
want, I was like, oh shoot, how,how did I get here?
In my core resentment in lifeI've recently identified, if you
(10:23):
strip back any from the time Iwas a teenager to now, anything
that really gets like under myskin can typically be summarized
with I never said yes to this.
Like I never said yes to this.
It's just like a little funnything that I say with my friends
, but in that moment I was like,not in a funny way, when did I
say yes to this?
(10:43):
And it was heavy and it wasugly and it was lonely and it
was one of those things where,um, no one could really
celebrate with me, like my closefriends hadn't had that level
of success or had the insight.
My family hadn't had thatperspective.
So I felt super isolated, notonly because I was calling a
(11:05):
relationship off, but like I had, like, lost a bunch of weight
and then had all of thismonetary success all in like six
weeks.
And I was like what is going on?
Like, is this just like theweight of my relationship
falling away.
And now I'm like successful.
And then it's July, it's Augustof that summer, and I'm like I
kind of hate this.
(11:25):
I'm making videos all day in anoffice by myself and running a
team that's not working, andjust like questioning everything
.
And so I'm in this season oflike where am I at?
How did I get here and do Ieven want to be here?
Right, and that's the cost ofhaving mentors that just like
are like let's just scale, let'sjust scale, just, let's just
(11:46):
scale.
And they think that they'redoing you a service because your
business is scaling and that'swhat you hired them for.
They're like we're winning andI'm like are we winning?
Cause my net fulfillment feelslike it's rapidly sinking.
Speaker 1 (11:58):
Yep.
Speaker 2 (11:59):
Yeah.
Speaker 1 (12:01):
You've seen under the hood.
I've the.
The energy audit is scored onrevenue and fulfillment.
Yeah, so so wonderfully saidthere, because so often we can
get caught chasing a vision thatwe didn't realize wasn't ours.
And, um, you know, for my takeon this is why we see a lot of
(12:26):
coaches really, really strugglebecause it one, the offer that
they're putting out there, isn'tactually the thing that they
want to deliver long term.
It might be the thing that gotthem in the door and got them
understanding, but it's not thething, and there might be a
couple iterations of like.
There's always iterations,right.
Then when we fall out of lovewith it, I mean, you tell me,
(12:47):
listen, what happens when wefall out of love with our offer?
Speaker 2 (12:51):
Well, first things first.
We fall under the weight ofobligation and commitment and if
you're like me, you'd like tohonor the commitments that
you've made.
So I wasn't about to calleverybody on July 4th weekend
which was when I started to feelthis and say hey, I know, you
just decided that you're goingto pay me for six months, but I
don't want to be your coachanymore, so here's your money
back.
Nor was I in a financial placeto do that, so that had to get
(13:15):
squashed.
We know.
We know the cost of thatemotionally and how emotional
pain just manifests in otherareas.
So of course, my health startsdoing weird things because I'm
ignoring my gut, literally Right.
So gut starts acting up.
I'm like, okay, cool, great,great, great.
And I start seeking for asolution because I think, as
much as I am a woman of faith, Itry not to be a woman of
(13:38):
irrationality.
You know there's this line oflike faith and trust and
surrender.
And also, like I have a rent topay and food to eat, I can't
call my parents and ask for $200on Friday.
So just a responsibility as anadult and as a leader of you
can't just bail.
So how can you show up andsolve the problem while not
(13:59):
creating more of the problem.
So the first step for meactually looking back I don't
know that I ever processed it asthis was to stop scaling like
stop throwing gasoline on thefire.
So I stopped running ads and Istarted to implement what felt
like more authentic content,what felt like hey, what can I
be excited about with thesecontainers that I've signed?
And what I realized was eachone of my clients had a built-in
(14:23):
funnel design or landing pagedesign in their package and I
was like, oh, I can sink myteeth into the design part.
That will be fun.
And I started to just mentallyreframe like how can I look
forward to this?
And I was able to reallycompartmentalize or silo off my
emotional world and mycommitment to fulfilling the
(14:45):
contracts that I had signed andthose coaching sessions.
Somewhere around July I startedto be really fiery and really
enjoy them and I was like, okay,I'm just gonna finish these out
.
Have you ever worked like maybea shitty restaurant job?
Or you've been in high schooland you wanted to leave?
And you get this realization,like in that last semester, that
you're like this is probably mylast run at this, like I should
(15:06):
just enjoy it, even if it sucks.
It was kind of like that.
It was like you probably won'thave a coaching roster this full
ever again, so let's just likeenjoy being a full-time coach.
This is probably not whatyou're going to do in the future
.
I also lived in a downtownapartment.
I found out I was in thatdowntown apartment for another
six months, longer than I'dplanned to be.
(15:26):
We misread a lease and signedon for an extra six months.
I didn't like that apartment.
I didn't pick that apartment.
That apartment didn't have apool.
There's plenty of things Icould first world problem
complaint about, right, but I'mlike this is probably the last
time I'll live in a downtownapartment.
What do I love about a downtownapartment?
I was like I'm going to go walkand get coffee and tacos every
(15:49):
week.
Right, you start to just enjoythe part that you enjoy harder.
Savor the experience, becauseif there's anything I know, it's
that life is in seasons.
Same thing I was living inTucson.
Tucson was not particularly aplace I wanted to be, but I was
like it's actually kind of sickhere.
What Tucson things do I want todo?
So that was like the beginningof that shift.
(16:13):
While I created space,everything I was doing I was
subconsciously trying to createspace to figure out what was
next and problem solve.
I was subconsciously trying tocreate space to figure out what
was next and problem solve.
And it wasn't this likeoverhanging existential dread.
It was like I know somethinghas to change and I'm going to
be open to what that could looklike.
It didn't become existentialdread until January in Costa
Rica and I don't know if youwant to go into that experience,
but that was when I was likeI'm done coaching.
Speaker 1 (16:35):
What happened to Costa Rica?
Speaker 2 (16:38):
So Costa Rica.
There was three moments, all ofthem in workshops, that I
wasn't leading, so I took myclients down to Costa Rica for a
grand finale family style,retreat style, two villas in the
jungle disco party, and we'reflying to Costa Rica this is a
sidebar Flying to Costa Rica andI text my best friend Shannon
(16:59):
and I'm like dude, we're havinga disco themed jungle party this
week.
What is life?
and that was the pinnacle oflike the, if we're here, we
might as well enjoy it like whatit was the most epic thing I
think I've ever conceptualizedand pulled off right where
you're like let's get everyoneto a foreign country in the
(17:21):
jungle because we're businessowners question mark like just
so random.
So we rent these villas and Ibrought three different friends
to help run the retreat.
They were all participating inthe retreat but like would step
in and facilitate, and one ofthem was a breath work by my
friend Gemma.
The other one was a breath workby Shannon and the other one
(17:42):
was a authentic relatingworkshop by Gemma.
And in these three workshops Ihad these experiences.
The first workshop my dad likeSkypes in is the only way I know
how to say it and he startstalking to me with words and
usually if I like dream of him,he doesn't use any like English
language but he'll convey afeeling.
He's like hey, like I seeeverything you're doing and I'm
(18:07):
just like super proud of you andI'm happy that you're here and
like it's this just like reallyheartwarming message and like
that was cool.
The second one is anotherbreath work and my friend Tyler,
who had passed in November itwas then January, so three
months had passed away he Skypesin and he's like wearing his
bandana sitting in the jungle.
I'm completely sober, I'm highon oxygen, like we're just
(18:30):
hanging out.
And Tyler's like hey, if you goup the mountain, I'll meet you
half halfway every time, but youhave to go up the mountain was
the most profound and I'm likehe's a very outdoorsy.
He's the one that, like taughtme to wakeboard.
I was friends with his wholefamily time.
That's really cool.
And he's like yeah, you knowyou could always watch the
(18:51):
sunrise, but that means you haveto watch the sunrise like very
dry humor, you know.
Speaker 1 (18:56):
And I'm like oh.
Speaker 2 (18:57):
And so that was kind of like this, this pull of
feeling really grounded, feelingreally open.
And then the third workshopwe're doing authentic, relating,
and the prompt is like how doyou want to be seen?
And in that workshop I'm notable to get out the words.
I don't want to be a coach, butI'm able to get out the words.
I want to be seen as more thanjust a coach, more than just a,
(19:21):
rather than not a.
I was like, oh, that createsspace for something else to
exist.
If I'm not just a coach, whatelse am I?
And the truth is I was seeingmyself as just a coach and I was
boxing myself.
No one else was doing that tome.
But I was like attached to thisidea of this coaching identity,
(19:42):
because that was the only waythat I had ever known financial
success.
It was the only job I'd evermade more than $50,000 a year at
.
It was the only job I ever feltlike people were proud of me
for.
The CrossFit coach was like, oh, how long are you going to do
that?
The waitressing thing Ooh, howmuch longer are you going to
work in a bar?
The corporate thing.
Everybody was proud of me but Ihated it and I was like this is
the only way I know how to besuccessful.
(20:03):
So I start forming thisrelationship to like I'm a
functional adult because I'm acoach and I'm like I don't think
I want to be a coach anymore,which translates to I might be
homeless.
Obviously, there's no inbetween.
And so, yeah, that was like areally eyeopening moment for me
to like be able to say that, notjust say that, say that to the
(20:23):
faces of two of my clientsterrifying invulnerability
levels, and they received it sopowerfully.
Jacqueline and Isaac.
They were like, yeah, you aremore than just a coach.
They were just like gassing meup and I was like, oh my gosh,
do you guys think that?
Well, if you guys think that,like, I better start thinking
that.
And so that was a crack me openmoment.
And I came home from that tripand like burnt my offer sweet to
(20:45):
the ground Like February 1st.
I was like I don't takecoaching clients anymore.
It was almost immediate, withthe exception of our masterminds
.
That was it.
Speaker 1 (20:53):
It's like that was it like be a little coach that
that was what I was gonna segue.
Thank you, read my mind on apodcast again.
Speaker 2 (21:00):
Yeah, did you think that?
Speaker 1 (21:02):
yeah, uh, you know, because we did, we, we ran those
, those masterminds togetherlast year and it was like hey,
like we're here and I mean Iremember you even then being
like and if you guys wantone-to-one, like I might have
the time and also go talk toChase.
Speaker 2 (21:20):
Yeah, that was like a way for me to bring you into my
world where people would startto like, gravitate toward you,
and I wasn't hard selling anyonein the DMs so I was like,
please sell them.
Introducing Chase, he's goingto take care of all the stuff I
used to take care of for you andthen some.
You obviously have your ownflavor and your story, work and
(21:41):
things that I never did, but itwas.
You were qualified, not onlyqualified beyond qualified, you
were Alyssa Scott approvedversion of what I was doing.
That was truly like hey, I'mnot doing this anymore, but
Chase does exactly this and youare the only person that I could
say does exactly this.
There's many other coaches Ilove they're not teaching offer
(22:02):
creation, sales, kpis,enrollments, heart-centered
sales methodology of like, notbeing scammy and just doing
anything to get the sale.
I was like go work with Chase,and it felt like such a natural.
That felt like an ethical dutytoo, to not just like close up
shop and be like F you guysfigure it out Like you have to
have a place for your people togo.
(22:23):
Yeah or I felt you had toanyway, so thanks for being
there there's a pulls up theGoogle doc, let's go.
Speaker 1 (22:32):
Yeah, okay, cool, so we got through last year and
then you spent last yearrefining and tell me if I'm off
base here.
You spent last year refiningand getting clear on what the
offers were going to be movingforward.
Speaker 2 (22:47):
Yeah, from February to September, october was like
stumbling and tripping andfalling through the beginning
stages of business.
As a seasoned business owner,so I knew what the failing was
supposed to feel like.
It's almost like when you teachsomeone to snowboard and you've
learned to snowboard.
(23:07):
You're like, oh, you're failingperfectly.
Like that's exactly where youshould be tripping up.
And so I was tripping up but Iwas like, oh, this is totally
normal to like change the priceor change the duration of a
container or brand immersionsbecame brand in a day, right,
like these iterations andvariations felt very normal, but
what was very apparent was thatcreative work was to make a
(23:29):
resurgence in my life.
That was clear from Costa Ricaon.
So it was like cool how anddoing a lot of reflection with,
like you, my friend Anthony, myfriend Cammie, of like what do
you see me as?
Like an expert in?
I felt like a puzzle piece.
I didn't know where to putmyself, but it quickly was like
personal branding, styling,design, visuals, landing pages.
(23:51):
And I was like, oh, web designand personal branding.
Naturally that's where I wasalways at anyway, and so
creating offers around that feltlike playful and spacious and
open.
And I was working at thisclothing store called Buck Mason
and I had a lot of time where Iwas having light conversation
wearing super cool clothes.
We would light Palo Santo onthe hour every hour.
(24:13):
So, smelling Palo Santo spinningrecords, pouring shots of
whiskey for like male customersthat would come in and be like
you guys drink that.
I'm like, yeah, do you want ashot?
He's like, yeah, like we.
We had like a bar in the store.
It was a really pleasant job andit was also a really great
space to daydream because I wasinspired when I was there and so
I was like on the clock,getting paid, getting free
(24:36):
clothes and having space, buyingmyself that space.
That's why I took the job inthe first place, to figure out
what was next.
And I have so many pieces oflike printer paper that I pulled
out and scribble on while I wasat that job of like what if?
The offer suite looked likethis and I was like building
flywheels and lists and talkingall the people that worked there
.
There was a team of five of us.
One was a copywriter, one wasan actor who did improv, one
(24:59):
wanted to be an English teacher,one was a stylist creative
people.
That one was a DJ, one was abreak dancer.
Like you're just like what?
And so like being able to havecasual conversation while you're
folding clothes was huge ofjust take the pressure off,
figure it out.
So started to brainstorm a lotthere of just take the pressure
off, figure it out.
So started to brainstorm a lotthere.
And then, like by fall we werecooking Like inconsistently we
(25:23):
had pops of people coming in.
And then January was like howdo I make this predictable?
And we really got into sales.
But it took me that long toeven get to the point where I
could slam the gas pedal againbecause things- Well, you stayed
that long.
Speaker 1 (25:36):
It was that timeline is condensed compared to a lot
of new business owners, right?
Oh yeah to bolster your pointabout you knew what the failure
was supposed to look like yeah,I didn't develop one offer in
nine months.
Speaker 2 (25:50):
I developed three offers in nine months yep and
they've all sold on repeat.
It's like oh, I know how tobuild an offer suite check.
I spent the last four yearsteaching people how to build an
offer suite Check.
I spent the last four yearsteaching people how to do that,
so I would hope that I could doit.
But it was like I just kind ofput my own systems to the test,
you know, which was really funand I loved it.
Speaker 1 (26:09):
Yeah, and you said you know January was dialing
things in.
Speaker 2 (26:14):
yeah, Well, it was like oh, these are the things on
the shelf, how do I sell them?
Dialing in the sales andmarketing.
Speaker 1 (26:21):
The offers.
Speaker 2 (26:22):
Yes, they solidified.
That was like magic.
January was such a cool monthChase.
So I'm going to say this we hadset a goal and it was a low
goal for me of 10.2 K a monthevery month this year and that
was like I would rather have10.2 K cash every single month
(26:43):
than these like feast or faminemoments.
Like take me off the rollercoaster.
I know 10.2 is nothing comparedto what I've done in the past
and that's 70 K month wasfollowed by a 40, was followed
by a four, like get me out ofhere.
And so just like understandingbandwidth and capacity was huge,
but we hit 10 to 4.4.
(27:06):
So we like exceeded by 44dollars.
I remember texting you andbeing like I hit goal by 44
dollars, like I've never been sohappy with our precision and
planning and like I think I hitgoal like the 22nd or something
of January and I was like, oh, Ican just like hang out for a
couple of days.
It's so cool, it's so cool.
Speaker 1 (27:28):
Yeah, and for anybody that isn't picking up on the
context, clues was it?
Was it like December?
You came to me like, hey, uh,want some accountability yeah
yeah, yeah, just like when, whenpeople are going, who's we is
it her?
Speaker 2 (27:45):
and the mouse in her pocket chase and I, yeah, as you
chase.
I don't need you to teach methings.
I need you to make sure I'mdoing the things that I know I
need to.
Yeah, yeah.
Speaker 1 (27:55):
Yeah, it's been fun, and you do things.
Speaker 2 (27:57):
But it wasn't like a big informational download.
It was like let's make sure therubber's meeting the road.
Speaker 1 (28:03):
Yeah, let's just do this.
There's been like one or twomoments of like.
No, let's ask this questionhere.
Yeah, how'd February go?
Speaker 2 (28:17):
February was a banger , if I do say so myself.
Um, yeah, february had theconfidence of january like as
winded my sails and I reallythink and this is not in a cocky
way at all but somethingclicked with me with february.
I was like I am that bitch,like there was a full embodiment
(28:38):
that like took place inFebruary that, oh, I can have
success as not just a coach wink, wink like people, like these
offers was actually actually themoment that I had I'm booking
for April.
Um February, february either14th or 20th, somewhere in there
.
I started being like this is anApril project.
(29:01):
I was like oh, and now, like Irecently closed my books, which
we'll get into in a second, butlike I would be booking for the
end of May right now, and it'sMarch, so you booked 15 sales
calls for.
Speaker 1 (29:15):
You were like I think you had 15 sales calls on the
books for february, on likefebruary 5th or something yeah,
I did.
Speaker 2 (29:21):
I.
I ran 18 sales in february.
Speaker 1 (29:24):
Yeah yeah, cool, so that's february.
We're recording this on march28th.
How's march been?
Speaker 2 (29:33):
so I started this month with like 12k in
guaranteed revenue, so that wascool.
I texted you.
I was like was like hey, chase,I'm not really sure what to do
this month and God had otherplans this month and I don't
know that I would have been opento them if I hadn't had that
(29:55):
revenue secured, cause Iprobably would have been like I
need to work on my goals, likein that ferociousness that I get
into that list of Scott maximumpotency energy.
I have a tendency to put theblinders on and know exactly
what I want and exactly what Idon't, because I've worn so many
hats for too long that you'relike I don't do that anymore.
Nope, I have like my nineservices, which are really three
(30:20):
services that I'm like I dothese three things, that's it.
And if I don't do that, myenergy just gets fractured and
fragmented in a hundreddifferent directions and I don't
do anything.
So if I hadn't been in thespace spaciousness of I, it
already happened.
That was the mindset going intoMarch.
Uh, I would have approachedMarch very differently in.
(30:42):
March was the prayer.
This year.
Since January 1st has been likewhat is a bigger tree for me to
lean my ladder against, becauseI'm building again these 30, 60
, 90 day goals really well but,where is this all going?
There's this underlying feeling,not of dread or shame or fear,
(31:03):
but like the bottom feels likeit could fall out in a way where
none of this has deep enoughroots.
It didn't feel like the bottomwas going to fall out, like, as
in the other shoe was going todrop right.
So January it's soft, februaryit's a little louder and March
is like really loud.
It's like you've got the 90 dayplan on lock Lissa.
Where are you going Right?
(31:24):
And I'm like that doesn't feellike a question I should answer.
I'm like God, you tell me rightin my prayers and, uh, I see
that Rob Bailey needs a closerand on a story one day.
Speaker 1 (31:38):
And if you're listening to this podcast, you
don't know who rob bailey is umkill rob on instagram go yeah,
kill rob bailey on instagram.
Scroll back a couple years.
I had him on and go yeah, so heneeds a closer.
Speaker 2 (31:54):
And I just like pause and I'm like, hmm, okay, so I
know I want to do personalbranding like as long as
possible.
I know this is superinteresting to me Like Rob
Bailey's kind of like personalbranding on Sterilize.
This guy has like sevencompanies and a wife that has a
personal brand.
I'm like that's somebody Ishould probably go be around
Like what is he even up to thesedays?
Right, like I know he had acoaching group and I was just
like kind of sniffing around.
(32:14):
I'm like I'm like I'm justgonna throw my name in the hat
for a closing position.
I don't even know if it'll work.
So I'm like what's the product?
It's like, hey, so it's somecoaching and some experiences
and some uh events.
I'm like cool, that's all Iknow how to sell, because young
girls product selling girl I'vetried doesn't work for me.
(32:36):
Like okay, well, this is cool.
Oh, something I forgot to saypinned back into February I
published a book and that was abig I'm that bitch moment too.
That was an embodiment piecethere that I missed.
Uh, that was.
That was a big like oh, I dohave things to say moment.
So we're riding that high, orreach out to Rob for closing and
(33:05):
he has conversation with me, Iadd his phone number to my phone
and he and I had been like onehandshake away in seven
different directions, includingthe fact that he knows my aunt
like, just like wild littlethings.
Speaker 1 (33:12):
That's the first one you dropped.
I and all this stuff, causeI've gotten a lot of Rob
downloads.
Speaker 2 (33:17):
That one slipped through wow yeah, yeah, so they
worked at QVC together just likeback in the day, so insanely,
like I knew his neighbor, I knewhe knew my aunt, like there's
like a lot of little things, andI was like this is super cool
that we're connecting.
And I got off the phone withhim after hearing you can just
(33:37):
close for like 30 minutes a day,maybe one, one hour.
And I'm like, oh, I can do thatwith my current workload, easy,
I get to be in proximity to you.
I'm like this is a hard guessfor me.
And I get off that call andhe's like, hey, so I hired an
agency, like a few days laterand I was like, cool, no worries
, again, my financial goals aremet.
Like I was just trying to hangout with you, so I just stay
(33:58):
super calm.
And two weeks later I get aphone call.
This is the very beginning ofMarch.
It's like, hey, I need you, canyou start?
I actually fired the agency andI'm like I leave for Mexico at
4 am.
It's like 4 pm.
He's like can you onboard today?
I'm like 4 pm.
(34:19):
He's like can you onboard today?
I'm like, sure, I don't thinkhe knows that, uh, but he'll
probably know that soon enough.
Um, but it was just one ofthose like don't miss the boat
moments.
You're like you just aren'tgonna sleep as much.
You're gonna be fine.
You're gonna sleep on the plane, like figure, figure it out.
So we onboard.
I'm like, oh my gosh, what ishappening?
(34:41):
And I get into his CRM and I'mlike these are not the right
leads.
Immediately I'm like these arenot the right leads.
Now, if you know anything aboutsales which I know you do chase
, you can't be the new girl andbe like the leads are the
problem.
You don't allow them to saythat, hey, so all your leads
(35:03):
suck Cannot be what you say onthe first day.
So I'm like on the plane ridehome from Mexico that Sunday it
was a short trip and I'm like,okay, top of funnel, where are
the leads are coming from?
If you guys don't speak funnel,who's seeing the stuff?
Is the first question you tendto ask.
So I'm like what type ofcontent, knowing what I know
about marketing, would be theright stuff.
(35:25):
And I make this list of 25content ideas for Rob Bailey and
something in me is like typethis list, you have a meeting
with him tomorrow.
Just show him the list, likemaybe he'll do one or two so we
get on a meeting the next day.
It's like a check-in How's itgoing?
Hey, how are you?
How's the CRM?
Did you get everything?
And I'm like, yeah, so if we'regoing to think about this as an
(35:50):
ecosystem, I would love to knowhow you feel about your leads.
And I'm just asking a question,right?
And he's like, oh, I feel likewe have the wrong people in this
, like pipeline, and I'm like hesaid it I don't have to say it
and I was like this man isincredibly humble to be that
vulnerable.
On our first sales meeting, Iwas like this is a great leader.
(36:12):
Also, it was like a twofoldmoment.
I don't know if you want thismuch detail on this.
Speaker 1 (36:16):
I can like, I'm all for it.
Speaker 2 (36:17):
Okay.
Speaker 1 (36:18):
Let's go.
Speaker 2 (36:19):
So he's like, yeah, I mean, what would you do about
that?
And I was like, well, actuallylast time on the plane I wrote
down 25 ideas, so here's exactlywhat I would do about it.
So this is a lesson in like befucking prepared, right.
When your person asks like howwould you change it, have an
answer.
And so I read him the 25 ideasand I'm like I know you're super
busy, dude.
Like maybe film three of thesethis week and then just like see
(36:42):
if they work.
And if they work, like we cantalk about content.
He's like let's just film themall.
And I was like let's just.
He's like, yeah, why don't youjust like come out a day early?
You're going to come out forthe event next weekend and close
for me, right?
I was like yeah, and so I'mlike did I just become?
Speaker 1 (37:03):
Rob Bailey's content girl.
So I get off of that call andI'm like what do I?
Speaker 2 (37:04):
actually want to do for this man, because it seems
like it's an abracadabra moment.
What direction am I waving themagic wand?
Right, and I'm like I want tobe his content strategist for
his coaching group.
I don't want anything to dowith flag nor fail.
Like they're on lock, I can'ttouch what they're doing.
They're so good, austin is sogood at his job, his creative
director, and I'm like but thecoaching thing, I want that
(37:26):
corner of the pie.
So we shoot.
Well, first he picks me up fromthe airport at midnight on
Wednesday, which we had a wholemoment about that week week.
Like Rob Bailey himself ispicking me up from the airport.
This is getting weird and likethere's another lesson, right,
you're that successful andyou're still picking up people
up from the airport at 1am.
(37:47):
God says a lot about you.
So we had a 14 hour day thenext day.
I was in his office all day andI had this like moment of like
holy shit, girl, like you tookthe elevator here, like you
didn't have to come in and getyour foot in the door at
customer service, or like youjust he just respected you and
trusted you, and here you areoff of really nothing.
I hadn't even closed a singlesale.
(38:07):
At this point I was just likeyou need this, and like pitched
myself, and he just said, yes.
So we filmed 40 reels and to doa bunch of other stuff.
And then the next day is theevent and I'm like, okay, just
add value to the event, work theevent Fast forward.
Sunday comes around and he sitsme down and he's like so, dana,
and I want to know Dana wasthere too.
(38:28):
What do we need to do to haveus be your only two clients?
And that is where theconversation went.
I'm not going to spill all ofthe details, but your girl will
be moving to Montana very soon.
Um, talk about a month.
What so, like Chase, I made asix figure contract on a month
(38:53):
where my goals were already met.
Is this my first six figuremonth?
Technically that's a six figuresales month.
Yeah.
Speaker 1 (39:09):
Wild.
How have the?
Speaker 2 (39:11):
last six years been.
They've been awesome.
I wouldn't trade my last six,six years for anything.
The story and the storieswithin the story are insane.
Like from living on the road,meeting a guy in a coaching
group, getting engaged to him,traveling, letting him go
(39:31):
peacefully and wholesome.
Like to Australia, rebuildingmyself, coming home to myself,
lifting weights throughout thewhole thing as this like weird
anchor that holds me together,no matter what season I'm in
developing and launching threedifferent offer suites, having
them all be successful,traveling, doing scorpion venom
(39:53):
in the desert in California andthen accidentally landing in
Taylor Morgan's retreat andowning part of his company and
doing that with him on the backend.
And now, in a similar fashion,just showing up and being like,
hey, Rob Bailey, what can I takeoff your plate?
Speaker 1 (40:11):
Kind of epic.
I'm going to drop a chase quoteit's not the level of
opportunity that separates thesuccessful from the unsuccessful
, it is the awareness of saidopportunity and the caliber and
swiftness of action taken.
Speaker 2 (40:28):
Please don't use that shot as the excerpt for this,
okay.
Speaker 1 (40:32):
No, the excerpt is going to be something that you
said, not something I saidYou're sweet as a chugging
Waterlooloo three beverage queenover here, it's, it's.
Speaker 2 (40:43):
I think to piggyback off of that like how concrete
are you in your hell yes andyour hell no?
Because the more concrete youare in your hell yes, the faster
these timelines can condense,because when the opportunity
comes, you see it as thatinstead of like, well, I got
invited to do this thing,la-di-da.
Every time my hell yes isdialed, things happen.
Speaker 1 (41:08):
And the people who have the most at one point or
the other risk the most as well.
Speaker 2 (41:14):
And that is the truth , the capacity to take pain.
Speaker 1 (41:18):
Excellence is the capacity to take pain.
Excellence is the capacity totake pain.
That's a quote from the founderof Four Seasons.
Speaker 2 (41:27):
I love this.
Speaker 1 (41:28):
Yeah, there's a whole story.
There's a whole tile.
I'll send it to you.
It's hit.
The quote goes like it's easierto celebrate my doggedness now
when nobody sees, or the nightswhen I would go home.
My wife would look at me like Iwas a failure, and I would.
I would fall asleep crying.
Excellence is the capacity totake pain.
Speaker 2 (41:51):
Yeah, I feel like you're a Rolodex of relevant
quotes.
That's amazing.
Speaker 1 (41:56):
Yeah, sarah would tell you the same.
Speaker 2 (42:00):
Wait a minute.
I have a quote for this.
You have a quote for everything, and I have an essential oil
for everything.
Here we are.
My mom's always like there's anoil for that.
I'm like no, there is.
Speaker 1 (42:12):
Great.
Speaker 2 (42:14):
Yeah.
Speaker 1 (42:15):
All right To wrap it up.
Speaker 2 (42:17):
Your capacity to go down is your capacity to go up,
and everything's like aslingshot.
How I've always interpretedthat ideology of what you just
shared is like, yeah, your, yourcapacity to actually hold pain
is the same capacity to be inpleasure, and the opposite of
that is to be numb.
And so, like a lot of us justwant to feel something, and a
(42:37):
lot of times we have to go intoour pain before we can ever go
into our hell.
Yes, and you, I know for a fact, have embodied that on your
journey.
That is why we get along.
Speaker 1 (42:50):
I feel like I should just stop the recording right
there and we'll give them onelast nugget, cause I you just
answered it and like was gonnaclose it out with what do you
want them to carry away fromthis episode?
Speaker 2 (43:05):
Yeah, if you can bet on it, do it.
Every single month for the lastsix years I've gambled about
$8,000 on myself.
It's like some months I've goneinto credit card debt and other
months I've brought home thebacon and that experience of
full send.
Whatever that looks like foryou may not be a monetary
(43:26):
gambler and entrepreneurialgamble even, but, like, whatever
betting on yourself looks like,do it, because the cost of not
is so much exponentially higherthan any failure you're going to
encounter.
The cost of like, what if I didthat thing?
Um, yeah, don't die withregrets, die with memories and
like, just taking that mentalityand running with it there's
(43:50):
studies out there that people ontheir deathbed more regret the
chances they didn't take.
Speaker 1 (43:55):
Then they regret their failures by a a long shot.
Speaker 2 (43:58):
I would bet.
Speaker 1 (43:59):
By a long shot.
Yeah, I put 100K into a realestate investment in 2022 that
I'll never see again.
Speaker 2 (44:08):
Yeah, and you're still here.
Speaker 1 (44:10):
I'm still here.
My credit at one time was 585.
In less than a year it went to808.
Speaker 2 (44:19):
Boom.
Speaker 1 (44:20):
You don't do that work in a corporate grind not
usually not not usually goodluck unless you're at pfizer.
No, I didn't say that.
I didn't say that, and nowwe're shadow bad, all right cut
that out if you need to no, I'mgood, we're gonna leave this in
so they can giggle if they'restill here.
(44:41):
Thank you for being here,friend.
I appreciate you wholeheartedlyand, uh, I'm looking forward to
getting to finally meeting the3d in july at the ccv event yeah
, baby, I'm really excited forthat.
Speaker 2 (44:54):
there is a racetrack behind this office that I'm
going to be working in, so comeready to play.
Speaker 1 (45:00):
Working in.
Speaker 2 (45:02):
Yeah, working in.
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