Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
here's how to get people to actually believe in
your coaching, to actuallybelieve that you're the person
to guide them to the mountaintopthat they seek or at least the
mountaintop they think they seekright, because any of us who
have made the climb know thatthe view from the top is often
much better than we think it is.
And usually that first falsesummit that we see, that first
(00:21):
little peak, there's a few moreon top of that.
That first five pounds we thinkwe want to lose, man, that
creates a whole different climb.
And what we're here to talkabout is how to get people to
actually believe, because whenthey believe, they'll go all in
right.
When they believe, they'll justrock up, pull the card out,
(00:43):
finance it, go all in, becausethey know that the return on
investment is worth whateverit's going to be.
I'll say from my own journey,guys, before we get into this,
that without actually at onepoint maxing out my business
card, I don't know that I'd behere today to help coaches
(01:06):
actually make the change thatthey're making in the world.
And it is so cool to see thatpayoff on the back end because I
get to watch fitness coacheshelp people, get people out of
pain, help people finally loseweight.
Burnout prevention coaches,help people fall back in love
with running their business.
Holistic coaches get people outof pain and fix their gut Like
(01:29):
I have a guy who's helpingmilitary members prep for
special forces selection.
Like this is so cool and it allhappened because I believed in
my journey, because I said nofull stop.
I know that this will work andthat's what you want out of your
(01:50):
clients, right?
You want them to rock up to thephone call and they're
basically just there to to gothrough the motions, because
they are so bought into theirjourney that they know they're
going to put the effort in.
They know that this will workbecause they will work and
that's true leadership, rightthere.
(02:13):
And speaking of leadership, thereason that the programs, the
coaches I've invested in, theywere leaders.
And for any of you who havebeen following along for any
period of time, you've heard metalk about grandfather clocks
and the law of entrainment andgrandfather clocks that are in
the same room as each other.
(02:34):
They all, they all fall in sync.
They communicate through tinyvibrations in their wooden
housing across the room.
Now here's the catch thebiggest grandfather in the clock
in the room sets the tone, guys.
So what does that mean?
What does that mean?
When we talk about leaders inour organization, leaders as
(02:54):
coaches, people can feel whatyou're about, right, the amount
of coaches I talk to who say Ijust don't have clients signing
up, and then they turn aroundthey go.
I just I need to be in a littlebit more financially secure
place to know that I can sign up.
I mean these, these aren'tpeople that are homeless or
(03:16):
anything, right, they, they havejobs, they have, they have
secure housing, they have food,they have secure housing, they
have food.
When I got out of the Navy, Iput my life savings down to open
a gym and I took a $30,000 loanout with no guarantee that it
would work, but I knew in my gutthat I would make it work.
(03:38):
Okay, that's what it's about,guys.
If you believe, you go all in.
So, yes, there is goodmarketing required on the front
end.
There is a good messagerequired.
And guess who puts out amessage that gets clients to go
(03:59):
all in Guess?
Who puts out content that getsclients to go all in Guess?
Who runs sales calls that getsclients to go all in?
Do you think it's the peoplethat sit around and waffle and
try and bargain for deals andsay, well, I might do this or I
might not do that, or I'm goingto think about it but I'm not
(04:20):
actually going to do it.
And I'm going to go do it on myown, but I'm not going to do it
on my own, because doing it onmy own is usually just code, for
I don't want to actually stepinto a new paradigm and my
subconscious can tell thatyou're going to give me the keys
to step into a new paradigm.
No, those aren't the peoplethat put out a message that says
if you believe, you'll go allin, because those people have
(04:44):
stopped believing for somereason along the way.
And I'll tell you what the itcrushes me when I see this, when
I see the fire that's went outin coaches eyes, coaches that
believed in their mission andthen they had one small hiccup
that for some reason, theyascribed an emotional meaning to
(05:04):
and they decided to douse theirfire.
And then people who actuallyfucking need their help aren't
getting it anymore becausethey're being too selfish to go
out there and actually putthemselves out there again and
to actually believe in yourself.
Guys, if a 401k, a retirementplan, has dips, peaks and
valleys and you're focused onthe long-term.
Entrepreneurialism is like thaton steroids, and it is personal
(05:27):
development on steroids.
And if you are not willing tolean in and to continually bet
on yourself, then go get a job.
Plain and simple.
And if that stung, ask yourselfwhy.
Because the people who putmessaging out that says, oh,
(05:53):
you're going to believe in thisand you're going to go all in,
it's because they believe intheir journey and they go all in
.
They're not forcing it in theircontent, right?
People can feel this shit.
There is a subtle energetics tobusiness and to client
acquisition.
And if you deny that, well,have fun working with all those
clients that you don't enjoybecause you forced a message
(06:16):
that isn't actually yours.
Right Now, all of a sudden, youhave clients that you have to
drag, kicking and screamingacross the line because you're
still too busy trying to dragyourself kicking and screaming
across the line when you believeyou go all in.
You don't go all in and thenbelieve that's not the way it
(06:38):
happens and guess what?
There will always be some fear.
Right?
Belief doesn't mean the absenceof fear or the absence of
apprehension.
It means action in the face ofit.
If, when you believe you go allin and when you truly believe
in your journey, you put contentout that has people going.
(06:59):
Oh wow, they stand so steadfastin what they mean and what they
say that I believe in them andthat they make me believe that
it's possible and I want to workwith them.
But if you're too busy playingit safe, your clients can feel
that.
I promise you, your clients canfeel that.
(07:20):
So where have you been playingit short and going all in?
Is it in your content?
Can you go do something rightnow?
And if you're ready to go allin, if you're ready to actually
see the change that you want, ifyou're actually ready to be the
change that you want to see,click the link, book a call,
(07:42):
take the action.
What would the you five yearsfrom now, who has the business
that you want, do in this moment?
Do that.
here's how to get people to actually believe in
your coaching, to actuallybelieve that you're the person
to guide them to the mountaintopthat they seek or at least the
mountaintop they think they seekright, because any of us who
have made the climb know thatthe view from the top is often
much better than we think it is.
And usually that first falsesummit that we see, that first
(00:21):
little peak, there's a few moreon top of that.
That first five pounds we thinkwe want to lose, man, that
creates a whole different climb.
And what we're here to talkabout is how to get people to
actually believe, because whenthey believe, they'll go all in
right.
When they believe, they'll justrock up, pull the card out,
(00:43):
finance it, go all in, becausethey know that the return on
investment is worth whateverit's going to be.
I'll say from my own journey,guys, before we get into this,
that without actually at onepoint maxing out my business
card, I don't know that I'd behere today to help coaches
(01:06):
actually make the change thatthey're making in the world.
And it is so cool to see thatpayoff on the back end because I
get to watch fitness coacheshelp people, get people out of
pain, help people finally loseweight.
Burnout prevention coaches,help people fall back in love
with running their business.
Holistic coaches get people outof pain and fix their gut Like
(01:29):
I have a guy who's helpingmilitary members prep for
special forces selection.
Like this is so cool and it allhappened because I believed in
my journey, because I said nofull stop.
I know that this will work andthat's what you want out of your
(01:50):
clients, right?
You want them to rock up to thephone call and they're
basically just there to to gothrough the motions, because
they are so bought into theirjourney that they know they're
going to put the effort in.
They know that this will workbecause they will work and
that's true leadership, rightthere.
(02:13):
And speaking of leadership, thereason that the programs, the
coaches I've invested in, theywere leaders.
And for any of you who havebeen following along for any
period of time, you've heard metalk about grandfather clocks
and the law of entrainment andgrandfather clocks that are in
the same room as each other.
(02:34):
They all, they all fall in sync.
They communicate through tinyvibrations in their wooden
housing across the room.
Now here's the catch thebiggest grandfather in the clock
in the room sets the tone, guys.
So what does that mean?
What does that mean?
When we talk about leaders inour organization, leaders as
(02:54):
coaches, people can feel whatyou're about, right, the amount
of coaches I talk to who say Ijust don't have clients signing
up, and then they turn aroundthey go.
I just I need to be in a littlebit more financially secure
place to know that I can sign up.
I mean these, these aren'tpeople that are homeless or
(03:16):
anything, right, they, they havejobs, they have, they have
secure housing, they have food,they have secure housing, they
have food.
When I got out of the Navy, Iput my life savings down to open
a gym and I took a $30,000 loanout with no guarantee that it
would work, but I knew in my gutthat I would make it work.
(03:38):
Okay, that's what it's about,guys.
If you believe, you go all in.
So, yes, there is goodmarketing required on the front
end.
There is a good messagerequired.
And guess who puts out amessage that gets clients to go
(03:59):
all in Guess?
Who puts out content that getsclients to go all in Guess?
Who runs sales calls that getsclients to go all in?
Do you think it's the peoplethat sit around and waffle and
try and bargain for deals andsay, well, I might do this or I
might not do that, or I'm goingto think about it but I'm not
(04:20):
actually going to do it.
And I'm going to go do it on myown, but I'm not going to do it
on my own, because doing it onmy own is usually just code, for
I don't want to actually stepinto a new paradigm and my
subconscious can tell thatyou're going to give me the keys
to step into a new paradigm.
No, those aren't the peoplethat put out a message that says
if you believe, you'll go allin, because those people have
(04:44):
stopped believing for somereason along the way.
And I'll tell you what the itcrushes me when I see this, when
I see the fire that's went outin coaches eyes, coaches that
believed in their mission andthen they had one small hiccup
that for some reason, theyascribed an emotional meaning to
(05:04):
and they decided to douse theirfire.
And then people who actuallyfucking need their help aren't
getting it anymore becausethey're being too selfish to go
out there and actually putthemselves out there again and
to actually believe in yourself.
Guys, if a 401k, a retirementplan, has dips, peaks and
valleys and you're focused onthe long-term.
Entrepreneurialism is like thaton steroids, and it is personal
(05:27):
development on steroids.
And if you are not willing tolean in and to continually bet
on yourself, then go get a job.
Plain and simple.
And if that stung, ask yourselfwhy.
Because the people who putmessaging out that says, oh,
(05:53):
you're going to believe in thisand you're going to go all in,
it's because they believe intheir journey and they go all in
.
They're not forcing it in theircontent, right?
People can feel this shit.
There is a subtle energetics tobusiness and to client
acquisition.
And if you deny that, well,have fun working with all those
clients that you don't enjoybecause you forced a message
(06:16):
that isn't actually yours.
Right Now, all of a sudden, youhave clients that you have to
drag, kicking and screamingacross the line because you're
still too busy trying to dragyourself kicking and screaming
across the line when you believeyou go all in.
You don't go all in and thenbelieve that's not the way it
(06:38):
happens and guess what?
There will always be some fear.
Right?
Belief doesn't mean the absenceof fear or the absence of
apprehension.
It means action in the face ofit.
If, when you believe you go allin and when you truly believe
in your journey, you put contentout that has people going.
(06:59):
Oh wow, they stand so steadfastin what they mean and what they
say that I believe in them andthat they make me believe that
it's possible and I want to workwith them.
But if you're too busy playingit safe, your clients can feel
that.
I promise you, your clients canfeel that.
(07:20):
So where have you been playingit short and going all in?
Is it in your content?
Can you go do something rightnow?
And if you're ready to go allin, if you're ready to actually
see the change that you want, ifyou're actually ready to be the
change that you want to see,click the link, book a call,
(07:42):
take the action.
What would the you five yearsfrom now, who has the business
that you want, do in this moment?
Do that.
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