July 15, 2024 • 43 mins
Welcome to an eye-opening conversation with Joel, where we promise you'll discover the essence of navigating through seasons of business transitions. From running a gym to thriving in online coaching and business acquisition, Joel shares how pivotal mindset shifts, holistic certifications, and the power of compounded interest can drive personal and professional growth. Learn about his journey, initial doubts about business coaching that turned into remarkable successes, and the challenges and rewards of acquiring and revitalizing a home service company.
Ever wondered how financial setbacks can be valuable lessons in disguise? Join us as Joel unpacks the concept of "tuition" in entrepreneurship—the money spent on learning critical business lessons—and the resilience needed to persevere through perceived failures. Joel's candid insights reveal the gritty reality of the entrepreneurial path, contrasting it with the stability of traditional nine-to-five jobs, and highlighting the importance of taking risks and putting in the work. The entrepreneurial spirit of the younger generation also takes center stage, showing how their drive and mindset are shaping the future of business.
Human connections are the heartbeat of any successful venture, and Joel underscores this by sharing his own experiences from entrepreneur camps to networking events in Austin. He delves into the varying ways people find safety and security in both personal and professional realms, and how letting go can create space for new opportunities. Finally, Joel emphasizes the immense return on investment that networking can provide, illustrating this with his transformative journey of building a powerful network and becoming a central connector within the community. Get ready to be inspired by stories of resilience, identity transformation, and the power of meaningful connections.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
joel, we're back.
What is this?
What is this?
Round three on my show,probably like the fifth or six,
fifth or six podcasts we'verecorded together.
That's correct overall, yeahyeah, yeah, yeah uh and it it's.
It seems to be in seasons oftransition, oftentimes, um, that
(00:27):
being ironic because, uh, orbeing fitting, because I have
yet to figure out what we'regoing to call this show moving
forward, because it was theprimal man podcast and we're in
a season of transition.
Speaker 2 (00:41):
Over here today, you're the guest, so yeah, yeah,
well I'm, I'm actually reallycurious, I mean we can get into
your whole realm and world,because I'm like you're going
through change.
Tell me, what's your change?
I've been watching you.
I've watched the iterations ofyou change from your gym to your
(01:09):
online, to your acquiring andinvesting, to your business
coaching and I'm like dude,what's next?
Speaker 1 (01:18):
because you're only getting better okay, we're
flowing both ways today,apparently.
And uh, it's funny you say thatand this is you and I both know
that mindset is the thing and,like the story we tell ourselves
(01:42):
, and there's also the healthwealth relationships.
Most people think it's also thehealth-wealth relationships,
most people think it's one ofthose three and that mindset is
a side dish, it's something tobring in as a Trojan horse.
I've been getting that fromguys who I was in the Navy with,
who they're starting to be like, hey, what are you doing?
Because something's working.
I'm like, oh, it's the samestuff I've been talking about
(02:03):
all along just now.
It's the same stuff I've beentalking about all along just now
.
It's, uh, it's compoundinginterest, it is.
And some, something happened,bro, something happened for your
ask on that.
In the last 18 months, guys whowent through primal man would
start coming back to me say, hey, I went and got this, uh,
holistic lifestyle certification.
(02:24):
Or I got, uh, I went throughand lifted level one and two,
how'd you build this thing?
I was like, oh, I'm not abusiness coach.
Oh, uh-huh, yeah.
And I was like, and well,here's the thing, I was jaded
man because I I had paid twelvethousand dollars for programs
that just firehose me a bunch ofinformation and then did zero
(02:44):
like actual coaching.
Coaching it was a curriculum,you know.
It had valuable information inthere.
I felt less than served at thevalue invested, though, and I
realized as I started, like I'llget on like a monthly
mentorship call with you, youknow, I'll just kind of help you
along, and then they startedhaving good results.
I was was like oh, I'm analmost decade long entrepreneur
(03:09):
who's also a really bad-asscoach and I'm having a lot of
fun doing this.
So then I I did a free workshoplast December.
I asked my broadcast channel onInstagram.
I was like who's in here andaspiring coach one by magnitudes
of people in my audience.
(03:29):
Okay and uh, as I tell my people, like you can either create a
new audience or, if you can helpthe audience you have, there's
a reason you have that audience.
Yeah, yeah, yeah.
Speaker 2 (03:40):
So I said who wants a ?
Speaker 1 (03:40):
free workshop.
I'll just do a free, like yeah,yeah, yeah.
So I said who wants a freeworkshop?
I'll just do a free.
Like you know, I've been inbusiness for almost a decade now
, like a free workshop oncoaching businesses.
Two people signed up after thatand then a couple more people
in January, a few more inFebruary, march I had a record
month, april a little pullbackbecause you know I hit a record
(04:01):
month, so of course I'm going tocoast for a little bit.
I'm human too, that's right.
Been there, yeah, and and it's,it's, uh, it's going up from
there, you know, and the, thebusiness acquisition.
To round out, the answer, um, isthe result of putting one foot
in front of the other andmeeting new people and stepping
into opportunities.
I met austin lenny viapodcasting.
(04:24):
I, our other part, one of ourother partners, conrad.
He was a member at my gym.
Uh, he went through some, youknow.
He did the supplemental primalman story work with me, uh, and
we hit it off.
I put, I put the three of us ina room and then we started.
This is like our third orfourth business venture together
(04:45):
.
We were doing high touchconsulting.
We were getting into the realestate space.
We're going to do an Airbnbmastermind.
And then we decided to dosomething recession resistant
and started looking for homeservice companies, and we found
what we thought was a sweetheartof a deal.
It wasn't.
The books were cooked, theoffice manager had been
(05:05):
embezzling money for years andwe stuck it out.
And now it's turned around andit's on pace to gross over $8
million this year on goodmargins.
Speaker 2 (05:18):
Wow, one foot in front of the other.
Well, and you know, people willthink, man, they're such
incredible business owners, theymust have a certain strategy,
and it's not that you guys don'tYet.
(05:40):
The foundation of mindset ofbeing able to go oh no, I'm not
going to get caught up in this,and I know my power and I know
what I can do.
Foundation of mindset of beingable to go oh no, I'm not going
to get caught up in this, and Iknow my power and I know what I
can do, and I either can focuson the negation or the
affirmation here, and this iswhy the business truly turned
around.
Add in some good practicesAwesome, amplifies it quicker.
(06:04):
But we already knew what theanswer was going to be when you
guys first started off yeah,success our most skilled tech
and the most skilled tech inlike three counties.
Speaker 1 (06:15):
It's a rural area.
He left to go to one of ourcompetitors.
When we came in and bought thebusiness started running it.
Yeah, he's coming back.
Speaker 2 (06:23):
Yeah, he is yeah, yeah, yes, of course he is.
Speaker 1 (06:27):
Yeah, doesn't surprise me one bit so that's,
uh, that's the season oftransition chase has been in and
I'll I'll cap it with thisbefore I ask you about what
you've been doing, because off,so oftentimes we set a goal in
life and we're like I'm going togo get that thing and we think
(06:49):
we can see the path.
But we got to get up a littlehigh to see where we're going
and there might be a better path.
There very possibly could be aroute that gets us there quicker
, more efficiently, that wenever even saw until we took the
first couple steps.
Speaker 2 (07:10):
I agree, that's great .
What else are we going to talkabout?
Speaker 1 (07:16):
Well, I mean, you because you've been going
through a season right.
Speaker 2 (07:25):
Yeah, man, big season .
Big season Grew my businessover the last three years.
We're hitting record numbers.
January, february, march had ateam of five Multiple offices,
(07:52):
multiple offices, literallymembers from all of the United
States, canada, mexico, justlike on rocket ship pace.
We're just like, please, like.
This is only going to getbetter.
I mean, we set our goal.
(08:14):
This is what we were going tobe.
We were on track with that goalfinancially, everything.
And then scenario and situationcame up and I made the strong
decision to separate from mybusiness partner, to separate
from my business partner.
And then, all of a sudden, itwas oh, now we need to take a
(08:38):
look at liquidating all of ourassets to make sure that this
business starts back at zerowith the separation of what was
going on and there's been tensof thousands of dollars I
invested in to the businessitself and I had to make some
really, really tough decisionsfinancially with my business
(08:59):
partner, with my team.
Offices went from three officeto one office, like cut overhead
, like crazy Cause.
I was like I don't know whatthis next season is going to be,
guys, so we have to cuteverything, all the editors and
support that we had andeverything that we paid for
nothing.
Now we're back down to grindingon social media and making our
(09:21):
own edits, you know, and it waschallenging both.
Personally, uh, my businesspartner has been one of my
closest friends over the lastseven, eight years.
Financially, uh, getting out of$23,000 of of debt that was owed
(09:43):
in multiple different ways, um,and then keeping a team
together through the whole thing, even though offices were
getting turned over and they'rehaving to work from home, and
you know a lot of changes, man,a lot, a lot of changes.
Speaker 1 (10:02):
You said a couple of things in there.
Um, I want to highlight onething you said, and something
that you led into that you hadinvested tens of thousands of
dollars in this business yeah,50 K, yeah, 50 K into this
business alone, and now you'regoing through this season of
restructuring.
(10:23):
Yeah, if you could do it allagain, would you still have
invested into that business andgotten to where you are right
now?
Speaker 2 (10:35):
Yes, yes, uh, the the obvious answer is, at least for
me.
The obvious answer for me isyes, because I believe in the
tuition of life.
Answer for me is yes, because Ibelieve in the tuition of life.
I believe so many of us don'trecognize the tuition that we're
paying.
Um, we have no problem going toa public education or colleges
(10:57):
or universities and payinghundreds of thousands of dollars
for tuition right.
But when it comes to life, we'regoing to get all tripped up
when we lose 50k.
Yeah what?
No, that 50k was a lessonlearned.
And if that lesson learned is,hey, tighter contracts on the
(11:17):
business side personallyrecognizing my tendency to want
to rescue and how that is notbeneficial in romantic
relationships, personalrelationships and business
relationships and being able toum, associate between being a
transformational leader and atransactional leader
(11:41):
Transactional leader is going tobe able to go.
I get it, it's's tough andhere's the line, here's the
contract, here's where we moveforward with this and all of
those things I just mentionedwouldn't happen if I didn't
invest.
The 50k came in as the rescuerdid all the things that I did.
I needed that.
(12:03):
I need to invest that tuitionto get the lesson.
Speaker 1 (12:07):
Now I have the lesson .
I'm right there with you, man.
I uh Austin Linney, my businesspartner in the acquisition side
of things, and you know,awesome.
Uh, he shared a Hormozy quotewith me when he was driving us
to the airport last week that,uh, the further you get away
(12:27):
from the change, the less credityou'll give it.
You know, so it was along thoselines and that was the so on
that vein.
You know, investing in the past, uh, I, I can look back like I
opened this talking about, oh, Iinvested 12K and it felt less
than served, and each one ofthose investments was tuition to
(12:52):
get to where I am now.
Speaker 2 (12:54):
That's right.
Yeah, that's right.
Well, and you know the wholepoint, even if we look at it
like a university, the wholepoint is okay.
Even if I invest 250 K aquarter of a million dollars, if
that gives me the leverage thatover the next 10 years, I make
(13:15):
8 million, that's 50K.
What's my return?
My return is boundless at thispoint.
And the thing is is that, asyou said, I've been in the
(13:38):
entrepreneur game for a decadethat you need to be able to put
in the reps and it,unfortunately, being at this um
leadership entrepreneur camp,there was a lot of people in
their twenties who grew up onsocial media.
(13:59):
And you know, I'm talking tothem and they're just like, oh
yeah, I'm going to buy, you know, a hundred acres in Guatemala
and 50 acres here in Mexico.
And I'm talking to them andthey're like, oh yeah, I'm going
to buy, you know, 100 acres inGuatemala and 50 acres here in
Mexico and I'm going to run thisand that that's going to be my,
what I'm going to happen and Iget it.
They've grown up with seeingand there's going to be some
(14:20):
incredible things that thatgeneration does, because they
can see it on social media andare given so much courage that
you can go, do it.
You want to be a millionaire,go be a millionaire.
If you want to own 200 acres,own 200 acres so they have a
good vision.
They can see visions really,really well.
Yet when it comes down to okay,cool, you cool, you absolutely
(14:45):
can.
All right, how many holes areyou willing to dig and fill back
in before you get to the pointof owning that land?
And what I mean by that is likethere's so many times I dug a
hole thinking I'm going tostrike gold and go nothing there
, fill it back in, and there wasnothing but the work that I
(15:08):
took with me.
That's it.
Speaker 1 (15:11):
You know, on the MLB if you have a 300 batting
average, you're.
That's respectable, that's good.
Right, that is good.
That's only.
That's only getting a recordedhit just under one of every
three times.
Speaker 2 (15:26):
Yeah.
Speaker 1 (15:27):
So, as an entrepreneur, it's taking the
swings, getting the reps, andyou guys just got a sports
analogy from one of the leastsports-interested men out there
that was a good one though.
Thank you.
That was a good one, though.
(15:50):
Thank you, yeah, so, andthere's also something to be
said for, like you said, digginga hole, striking out and
knowing that there's other holesto be dug.
I was as you were talking.
I was thinking about a stockportfolio.
You know, everybody knows inthe market.
You just you diversify, you havemultiple different chances yeah
yeah, a little over two yearsago I put $100,000 into a real
estate investment.
And get me right here Two yearsago I did not have the net
(16:14):
worth or the liquid capitalwhere $100,000 into one single
investment was an advisable moveand I just shut my gym down.
I was on this tear of I'm goingto be in control.
I don't want my money in thestock market.
Well, that move turned out tobe not advisable because it's
(16:38):
looking like every last cent ofthat is gone.
The market turned, interestrates went up.
A house that our contractor gotstage four cancer and the
repairs and modifications gotdelayed, a house that would have
appraised at 1.3 in the lowerinterest rates was now
(17:02):
appraising at like 800.
Speaker 2 (17:04):
So yeah, been there, man, been there been in the real
estate investment game uh, fiveyears now and times where I'm
like, oh, that's gonna be a homerun.
And then I'm just like, oh,just please, let me get my money
back.
(17:25):
That's it, that's all I'masking.
It went from oh dear, this isgoing to be a three you know
three net return to like, ohshoot, I might lose all of my
money, whether it's 30k, 50k,whatever those.
Those type of investments arelike this is something.
Speaker 1 (17:47):
I'm glad we're talking about this because it's
something in the social mediaworld uh, a lot of entrepreneurs
or or leaders.
They don't highlight the factthat there's also losses and it
might be like, hey, maybe it'ssmart marketing, because you
don't want people to get scaredcoming in right.
Speaker 2 (18:05):
Yeah, yeah, yeah.
Speaker 1 (18:07):
And you can see it and respect it.
As far as I'm concerned, andknow that it's part of the
journey and know that you mighttake a couple L's.
There was a point where Ithought I was going to be
selling my car to keep my gymafloat.
Oh yeah, and I managed the nextmonth.
(18:27):
You know what we did, bro?
We had a record month.
Good thing we had that recordmonth, because then the state of
illinois shut us down for twomonths for covid.
Oh yes, lee, yeah, so there areups and downs in this game of
entrepreneurship and and I I'mcurious on your thoughts on this
(18:48):
, because there's been timeswhere I look at people who have
steady nine to fives you knowthey're 100, 120, 150, a year,
170 and it's like, wow, you havea guaranteed income, you know
what you're getting paid.
Speaker 2 (19:04):
And then I go, oh, but they know what they're
getting paid I mean, there's somuch safety in that, yeah, and
I'm glad that there's peoplelike that.
As an entrepreneur, yeah,because we're all looking for
safety one way or the other.
Right, that's, that's the maingig.
(19:25):
Safety is what keeps us alive.
And some people find safety inrelationships.
Some people find safety intheir finances being the same
every single month.
Some of us find safety in beingable to knock that deal out of
the park or recreate thebusiness uh or or be in control,
(19:46):
and I know for me it's being incontrol.
Like I can.
Whatever happens here onforward with my business is my
business.
Like I can choose to gas pedal,I can pull back, I can do
whatever I want.
But but in the end, whatever Ido now I get the results of.
(20:07):
And so when it comes to that,I'm glad that there's people who
just want financial, becausethen I can be like great, you're
going to fit in perfect into mybusiness, because I just need
to give you that safety.
Speaker 1 (20:21):
I'm so glad you highlighted that because, as I
was talking, I was like, ah, Idon't want this to come across
as a Instagram reel.
Everybody needs to be anentrepreneur.
There are different gears andthis is part of the slippery
slope with how easy it can seemto start an online business.
(20:42):
Like I'm going to be an onlinecoach.
It's like, well, it's still,it's still a business to run.
And like, hey, I'm, turns out,I'm really good at teaching
people how to run it and it's abusiness to run.
Go do it for three, six months.
Uh, make some money and see ifthat's how we want to make your
(21:03):
money.
Or or if you're comfortable theother way, because, uh, this
hustle I'll say hustle porn.
And even like entrepreneurwe'll say entrepreneur porn.
It's become this norm of, likeyou can go out and make your own
life.
And, hey, what if making yourown life means that you have a
(21:24):
secure job and you can show upfor your family every day,
knowing your bills are paid?
Yeah, yeah, yeah, that's a wintoo.
So I'm glad you highlightedthat and you said safe a few
times in there.
I looked up the etymology ofsafety and security recently.
Tell me, safety is to beprotected from something,
(21:48):
security is without care.
Speaker 2 (21:56):
Free from, yeah, security, yeah, yeah.
Well, that's so interesting,right?
Um, you know, just getting backfrom this, you know
entrepreneur camp, like it was alot about holding, holding
space, a safe container, and Ican see where the safety and
(22:20):
security can be kind ofbrother-sister there.
Yet isn't it interesting on howwe throw around different words
, yeah, and without necessarilyunderstanding exactly what that
(22:41):
is and that we can just, even inour own communities and worlds,
we're like, yeah, I just wantto help create a safe space you
know, and be safe.
Speaker 1 (22:52):
That's intriguing 100% has your recent shift.
You're still on the backside ofit still, and where you are now
, do you see more room forupward potential Coming out of
(23:19):
the backside?
Yeah, that was a quick answer.
Speaker 2 (23:21):
I mean, I was literally just talking to my
team about this uh team meetingand I told him hey guys, I want
you to start thinking asproclivity method, which is our
main like driver, that's the onethat makes all the money.
High ticket, proven system, I'mlike dies today.
(23:42):
What do we do?
Like now, what do we do?
Where do we make?
Where do we make the connection?
Where do we make the, thefinancial return?
Because we have a secondaryprogram called the proclivity
life, which is about the, thecontinuation of a proclivity
like living a life of health andwellness and happiness and joy
(24:03):
and reward, and I'm like wehaven't spent any time on that.
We haven't spent any timeconnecting with people deeper,
like I want to be just comingfrom this event.
There is such a need for humanconnection, wanting to connect,
(24:27):
to be seen, to be safe, to besecure, to be heard, uh, to be
able to know like, oh, there'ssomebody else that has a passion
like me, and being able to holdthat, that space where people
can come in and experience that.
There's nothing better Right?
So I look at it and I go.
Yeah, I was just in Austin withmy buddy, corey Hibben, and he
(24:51):
puts on an amazing networkingevent every single month 75 to a
hundred people, sometimes evenmore, and it's every single
month.
And even when I went down thereand I went through, I met a
bunch of different people Iconnected with.
Where else am I going toconnect with on instagram?
I'm going to be hitting theirinstagram, like 20 other people
are every single day.
Speaker 1 (25:12):
I mean, shoot, I probably have 30 instagram
messages right now, like howmany of them are from
copywriters from the other sideof the world?
Speaker 2 (25:23):
you know, dude, I mean it's, it's, it's bizarre.
It's bizarre and we're gettinginundated with constant messages
and reach outs and but it'slike to sit down and just talk
to people.
You know, um, robert Glover,the author of uh, no more Mr
(25:50):
Nice guy, was at this event.
I didn't know who he was.
He was just on Chris Willick'spodcast, like you know, I guess
he's really well known authorand, um, I ended up sitting down
with that guy, not knowing whohe was, and we talked for three
hours and being able to havethat space, you guys that just
(26:14):
particularly with people thatare in your same realm, that's
why you're listening to thispodcast, cause you're listening,
you're like, oh, I like whatChase says and I resonate with
who Chase is.
That's why you're not listeningto some other podcasts about
how baking is the best, becauseyou resonate with what Chase is
saying.
(26:35):
And so I look at this and I gohow do I create that connection?
How do I create that connection?
How do I make that financialreturn?
And so that's what I'm lookingat now, where it's like, yeah,
we made connection through thisprogram over here, but now how
do I start actually like gettingthese people together?
How do I, how do I hybrid andpull this virtual space with
(26:58):
clients all over the UnitedStates, virtual space with
clients all over the UnitedStates?
How do I pull them in andcreate connection?
And so that's where mycuriosity is right now.
Speaker 1 (27:10):
As far as I'm concerned, that's the future man
.
Any of my clients who havein-person opportunities.
They are excelling.
Because it seems to me that onthe backside of COVID, we went
to this super internet societyBig time and we're finding out
(27:37):
we're finally three years later.
People are coming back fullswing to connecting in person,
to going out to these events andit's so cool to see.
And when you can go out andshow somebody you're a real
person, well then they'll go andthey'll see, they see online
and they're like oh well, I canput this conversation, this
(28:01):
context or this, thispresentation they gave to this
content and I know who's talkinghere.
I like them.
Speaker 2 (28:09):
I like them a lot, yes yeah, well, and, and I mean,
if I would have connected withrobert um via podcast or
something else, it would havebeen all about his book or him
being an author or him being,you know, an international
speaker.
Yet being able to bump into theguy in one of these cabins and
(28:34):
be like, hey man, your shit's onmy bed, oh yeah, I just don't
have space for it.
I'm like, well, where am Isupposed to sleep, bud?
You know, like when you takeaway the characters of who we
are, we're all human.
We're all human.
If there wasn't titles andthere wasn't, you know, doctors
(29:03):
and presidents and actors andactresses, and they were just
all people and we all justlooked at each other as like
people, we would have adrastically different connection
(29:27):
than what we would when we seeit on online or on Instagram or
social media.
Speaker 1 (29:33):
I like to say, you know, the age-old ism is never
meet your idols.
I like to take the number rightoff of that.
Meet your idols.
I mean, if you're going toidolize people, go meet them.
Yeah, you realize they're,they're a regular ass human
being.
They, they slip up, they, theyget embarrassed, they.
They they do silly things too.
(29:55):
And uh, social media has madeit so easy to put people up on
this pedestal.
And then we put them on apedestal and we're like, well,
and I guess before social mediait was TV, it was news media,
but we put these big figures upon pedestals and we're like,
(30:16):
well, I could never do what theydo.
And once you see behind thecurtain, I've interviewed, uh,
people with eight and ninefigure companies and say
something and they're like, Idon't know, I'm gonna have to
sit with that one because itwent over my head a little bit
I'm like, oh okay, so literallyjust one foot in front of the
(30:38):
other at a goal is the recipe.
Speaker 2 (30:45):
That is, that is and it's.
There's no, there's no.
There's no age old saying right, there's no, there's no
shortcut to it, and it the morepatience that you have with
yourself in the process, themore success that you'll have
and the more detached you arefrom, uh, what that success is
(31:05):
going to look like.
I mean, shoot, if I asked chasefive years ago or 10 years ago
like, okay, pay me, pay me yoursuccess.
Guess what?
It's not what you're doingright now.
Speaker 1 (31:19):
No, bro, 10 years ago I was three, four months out of
the Navy.
I had my gym space.
I was working on painting inthere.
I'm just going to run my gym.
Speaker 2 (31:35):
That's it.
So what if we just this lessonfor me in terms of putting so
much time, money so on and soforth, again was so healthy
because I was as challenging asI can be.
When you're talking aboutlosing a relationship, losing
money, losing a businesspartnership, it's just a
reminder.
(31:55):
It's like what I was telling mystaff let it go.
But Proclivity Method has doneso good for everybody and it
changed my life and it changedso many.
Good, let it go, but proclivitymethod has done so good for
everybody and there's, itchanged my life and it changes
so me.
Good, let it go, because Icannot receive something with a
closed fist.
If I'm holding on to something,I cannot receive what's next.
I don't care what's in my hand,I don't care.
(32:16):
Oh, but I got this hundreddollar bill and it's a hundred
dollars in my hand.
Yeah, but if you open up yourhand, you could have 5,000.
Right, and then I grabbed someoh, 5,000.
There's just no way it getsbetter than this.
Open up your hand, now you got5 million.
Like, we get too attached andit's no disassociate detached
(32:37):
from that, attached to what's inhere internally, and every time
you make that hard decisionlike this past month made me a
better business owner.
Yes, because I knew when thisopportunity come, came and it
was an opportunity.
It wasn't a problem here.
It wasn't.
It was wasn't.
Oh, this is disastrous.
I went.
Oh, the most important part ofthis is not the money, it's not
(33:01):
my brand, it's not the thehundred, some odd episodes I've
done with my business partner,the 50 plus videos I curated and
created.
No, it was none of that.
What it was was to go backinternal.
And how am I going to respondwhen my business partner starts
(33:24):
pushing back on finances and notwanting to pay out?
How am I going to respond?
What is going to be my response?
Because what I got to leave withis going yeah, I got my best
reps of being able to hold myground, to be able to show love
(33:46):
and acceptance, to be able torelease, to be able to look
forward what's next, to be ableto feel anxiety and nervousness,
but you'd be able to sit withthat to do all of those things
that I wouldn't have had if allof this didn't come up, because
all of that can leave.
Proclivity tomorrow could bedead, but I will always have.
(34:06):
How I responded to thisscenario, that proclivity gave
me the platform to be able torespond to.
So when I have that piece I cango cool, I have those within me
.
I can move on to what's next.
Proclivity does not define me.
It does not.
It's not painted on me.
I define me.
Proclivity gave me a platformto be able to get those reps to
(34:30):
pay some tuition.
What's next?
Let me open up my hand and seewhat's next.
Speaker 1 (34:37):
What's next?
Speaker 2 (34:48):
That's where this is one of the reasons why I just
got up.
I had a I do announcing forcrossfit competitions and I had
one in carson city, uh, nevada,and I got done with it and
packed up all my speakers, allmy stuff, stuff.
Uh, was driving back home and Iwas like it was a five hour
drive to the Redwoods, to thiscamp that I knew pretty much
(35:11):
nothing about and I just wentyeah, I'm going, I'm going.
And the reason I made thatdecision is that I needed some
space away, some integration ofwhat's going to be, and I was
about to be surrounded by otherpeople who are entrepreneurs and
influencers and so on and soforth.
(35:31):
I wouldn't have gotten myselfthe opportunity to be able to
start really thinking aboutwhat's next.
And after going there andconnecting with people I
connected with, that's exactlywhat I needed, because I was
(35:52):
just connecting with all theseincredible people, right?
No, like you know, let me getyour info and let's connect.
And and I was like that's whatwe need and that's why I was
explaining to you.
I'm like, no, I can completelylet go of, like teaching anybody
anything.
Yeah, I just want to be able togive you a space and come here,
(36:12):
connect with this person righthere.
You too, cool, and you'llremember, proclivity was the
bond that brought you twotogether.
Cool, let's do this again.
Let's do this again.
Let me start creating a spiderweb so that I start becoming the
authority in my community, sothat, even if I'm not taking in
(36:32):
money via proclivity method andI have other sources and other
means to be able to havegenerate revenue if I'm not
doing anything meaning I'm nottaking anybody on, onboarding
anybody onto my coaching program.
I'm creating a network, spidernetwork, where, if I continue to
focus on that and I donetworking events every single
(36:53):
month and I do small mastermindswith people who want to go even
deeper that I start creating, Istart becoming the authority of
being the point guard or theconnector.
So then everybody, that spiderweb eventually comes right back
to the center.
And who's sitting in the center, that's me, that's spider web
eventually comes right back tothe center, and who's sitting in
the center?
(37:13):
That's me.
Speaker 1 (37:15):
That's proclivity and that's powerful go ahead.
Speaker 2 (37:20):
That's, that's my, that's my overall theme, right?
Is?
I need to connect here.
I need to out of the coachingspace for a little bit.
In terms of coaching, I'mreally good at it.
Uh, even people who are, whoheard me um, dr Glover heard me
(37:41):
coaching.
He's like you're a really goodcoach.
Like I was listening to you,you're good and, without a doubt
, yeah, I know I'm good.
I have more more reps incoaching than majority of people
I know and I've gotten thosereps in and I'm glad I did.
For the last two, three years Itracked all my hours, how many
(38:04):
different small group calls,one-on-one calls and everything
else and it's bananas how manyhours I have under my belt over
the last two years and I didcoaching before that, yeah, but
now it's being able to go.
Okay, I gotta let go of thatand that's a big identity piece,
right, and our, our mutual, uh,friend or associate, um alissa
(38:29):
scott, is going through thatsame scenario, from where I say
she's going to be on my podcastnext week of this change of
being, like letting that go,yeah yeah, that's uh, I hear
that, and while coaching andleadership is something that
will be my blood for a while, Ican feel that on the horizon
(38:53):
with uh, I mean when business, Imean we just closed on this
thing, we just got it.
Speaker 1 (39:00):
It's been in profitable months in the last
quarter, right, uh, and there'sgoing to be time and energy
there.
Yeah, it's iterations, and thisis something really I'm glad
you said this, as we're runningup against the clock in the next
five minutes.
People think about iterationsand they iterate the same
(39:22):
identity.
It's like sooner or lateryou're going to hit the ceiling
of that role, that identity,that character, and you get to
create something completely new.
Yeah, yes.
I had a quote on my MySpace backin the day.
Oh man, it's from One Headlight.
(39:45):
The song and the quote was Iwas using negations back in the
day.
I ain't changed, but I know Iain't the same.
Speaker 2 (39:58):
That's a good one too .
That's such a good one.
The uh, yeah, um, putting on,putting on a different hat
doesn't change the the person,right?
You just put on a different hat.
Doesn't change the person,right?
You just put on a different hat, you got to change the
direction you create new skills,new beliefs, new stories.
Speaker 1 (40:19):
You'd still have that essence.
Like you, get me around a carto work on and a couple of
dumbbells and good luck findingme anywhere else, that's right
and iterations and iterations.
You said something about $100,$1,000, $5,000.
(40:39):
It's like what is less and whatis more, what is rich and what
is poor, what is young, what isold, what is hot, what is cold.
Speaker 2 (40:52):
It all depends on what you hold.
My man.
Okay, muhammad Ali comingthrough man, I love it, dude.
Speaker 1 (41:02):
I love you, brother, appreciate you being here 100%
man, 100% Anytime.
We have talks like this, and Iwanted to extrapolate on the
networking thing because even ifyou're people listen this,
you're like I'm not gonna.
I'm not the son of a spider webif you keep meeting new people
and putting yourself in newrooms.
I used to listen to a podcast.
(41:24):
Anyone in the crossfit spacefor over five or six years knows
of barbell shrugged.
I listened to it religiously.
In like 15, 16 january 2017, Iheard somebody on there called
mark england.
He had this core languageupgrade and, uh, I went through
core language upgrade back toback.
It's like man oh yeah, this iscool.
(41:44):
This guy's cool.
He's got his stuff together.
Meanwhile I was looking up tomike bledsoe.
Um, mark eng England has sincekicked me in the head because
we're buddies and he's a betterkickboxer than I.
Am Truth, I was down in ElSalvador hanging out in the surf
with Mark.
I'm on the leadership team fora veterans program with Mike
(42:09):
Bledsoe now.
Speaker 2 (42:13):
Keep going.
That's it, yeah, that's it.
And and then the networkingpiece, guys, yeah, if you look
at everybody as one human to uma prospect, a prospect for what?
This is why I went, guys.
I went to this event notknowing how much it was, this
(42:36):
and that when I got there,there's like, um, yeah, it's 655
a night.
I was like here's my card, Imight stay again tomorrow night.
And then I was like I'm stayingagain tomorrow night, charge my
card another 655 and people arelike what, that's so much money,
this and that I'm like no, thatthat just the people I got to
(42:58):
sit down with and be able toconnect with.
Are you kidding me?
Yeah, all day, every day.
Speaker 1 (43:03):
That's a return on investment tenfold or 10x some
of those people charge fivehundred thousand $5,000 for an
hour.
So yeah, cool brother, I gotanother meeting in 30 seconds.
Is there anything you want toleave the people?
Speaker 2 (43:19):
with Keep going, guys .
Wherever you're at, whateveryou're going through, you're
more resilient than you aregiving yourself credit for.
Be okay with whatever you'recurrently feeling and going
through and also be okay withhaving trust that whatever you
let go of, you yourself are theone that gets to grasp onto
(43:44):
what's next.
Whatever comes, you are alwaysin control of being able to
grasp onto what's next.
So let that go.
joel, we're back.
What is this?
What is this?
Round three on my show,probably like the fifth or six,
fifth or six podcasts we'verecorded together.
That's correct overall, yeahyeah, yeah, yeah uh and it it's.
It seems to be in seasons oftransition, oftentimes, um, that
(00:27):
being ironic because, uh, orbeing fitting, because I have
yet to figure out what we'regoing to call this show moving
forward, because it was theprimal man podcast and we're in
a season of transition.
Speaker 2 (00:41):
Over here today, you're the guest, so yeah, yeah,
well I'm, I'm actually reallycurious, I mean we can get into
your whole realm and world,because I'm like you're going
through change.
Tell me, what's your change?
I've been watching you.
I've watched the iterations ofyou change from your gym to your
(01:09):
online, to your acquiring andinvesting, to your business
coaching and I'm like dude,what's next?
Speaker 1 (01:18):
because you're only getting better okay, we're
flowing both ways today,apparently.
And uh, it's funny you say thatand this is you and I both know
that mindset is the thing and,like the story we tell ourselves
(01:42):
, and there's also the healthwealth relationships.
Most people think it's also thehealth-wealth relationships,
most people think it's one ofthose three and that mindset is
a side dish, it's something tobring in as a Trojan horse.
I've been getting that fromguys who I was in the Navy with,
who they're starting to be like, hey, what are you doing?
Because something's working.
I'm like, oh, it's the samestuff I've been talking about
(02:03):
all along just now.
It's the same stuff I've beentalking about all along just now
.
It's, uh, it's compoundinginterest, it is.
And some, something happened,bro, something happened for your
ask on that.
In the last 18 months, guys whowent through primal man would
start coming back to me say, hey, I went and got this, uh,
holistic lifestyle certification.
(02:24):
Or I got, uh, I went throughand lifted level one and two,
how'd you build this thing?
I was like, oh, I'm not abusiness coach.
Oh, uh-huh, yeah.
And I was like, and well,here's the thing, I was jaded
man because I I had paid twelvethousand dollars for programs
that just firehose me a bunch ofinformation and then did zero
(02:44):
like actual coaching.
Coaching it was a curriculum,you know.
It had valuable information inthere.
I felt less than served at thevalue invested, though, and I
realized as I started, like I'llget on like a monthly
mentorship call with you, youknow, I'll just kind of help you
along, and then they startedhaving good results.
I was was like oh, I'm analmost decade long entrepreneur
(03:09):
who's also a really bad-asscoach and I'm having a lot of
fun doing this.
So then I I did a free workshoplast December.
I asked my broadcast channel onInstagram.
I was like who's in here andaspiring coach one by magnitudes
of people in my audience.
(03:29):
Okay and uh, as I tell my people, like you can either create a
new audience or, if you can helpthe audience you have, there's
a reason you have that audience.
Yeah, yeah, yeah.
Speaker 2 (03:40):
So I said who wants a ?
Speaker 1 (03:40):
free workshop.
I'll just do a free, like yeah,yeah, yeah.
So I said who wants a freeworkshop?
I'll just do a free.
Like you know, I've been inbusiness for almost a decade now
, like a free workshop oncoaching businesses.
Two people signed up after thatand then a couple more people
in January, a few more inFebruary, march I had a record
month, april a little pullbackbecause you know I hit a record
(04:01):
month, so of course I'm going tocoast for a little bit.
I'm human too, that's right.
Been there, yeah, and and it's,it's, uh, it's going up from
there, you know, and the, thebusiness acquisition.
To round out, the answer, um, isthe result of putting one foot
in front of the other andmeeting new people and stepping
into opportunities.
I met austin lenny viapodcasting.
(04:24):
I, our other part, one of ourother partners, conrad.
He was a member at my gym.
Uh, he went through some, youknow.
He did the supplemental primalman story work with me, uh, and
we hit it off.
I put, I put the three of us ina room and then we started.
This is like our third orfourth business venture together
(04:45):
.
We were doing high touchconsulting.
We were getting into the realestate space.
We're going to do an Airbnbmastermind.
And then we decided to dosomething recession resistant
and started looking for homeservice companies, and we found
what we thought was a sweetheartof a deal.
It wasn't.
The books were cooked, theoffice manager had been
(05:05):
embezzling money for years andwe stuck it out.
And now it's turned around andit's on pace to gross over $8
million this year on goodmargins.
Speaker 2 (05:18):
Wow, one foot in front of the other.
Well, and you know, people willthink, man, they're such
incredible business owners, theymust have a certain strategy,
and it's not that you guys don'tYet.
(05:40):
The foundation of mindset ofbeing able to go oh no, I'm not
going to get caught up in this,and I know my power and I know
what I can do.
Foundation of mindset of beingable to go oh no, I'm not going
to get caught up in this, and Iknow my power and I know what I
can do, and I either can focuson the negation or the
affirmation here, and this iswhy the business truly turned
around.
Add in some good practicesAwesome, amplifies it quicker.
(06:04):
But we already knew what theanswer was going to be when you
guys first started off yeah,success our most skilled tech
and the most skilled tech inlike three counties.
Speaker 1 (06:15):
It's a rural area.
He left to go to one of ourcompetitors.
When we came in and bought thebusiness started running it.
Yeah, he's coming back.
Speaker 2 (06:23):
Yeah, he is yeah, yeah, yes, of course he is.
Speaker 1 (06:27):
Yeah, doesn't surprise me one bit so that's,
uh, that's the season oftransition chase has been in and
I'll I'll cap it with thisbefore I ask you about what
you've been doing, because off,so oftentimes we set a goal in
life and we're like I'm going togo get that thing and we think
(06:49):
we can see the path.
But we got to get up a littlehigh to see where we're going
and there might be a better path.
There very possibly could be aroute that gets us there quicker
, more efficiently, that wenever even saw until we took the
first couple steps.
Speaker 2 (07:10):
I agree, that's great .
What else are we going to talkabout?
Speaker 1 (07:16):
Well, I mean, you because you've been going
through a season right.
Speaker 2 (07:25):
Yeah, man, big season .
Big season Grew my businessover the last three years.
We're hitting record numbers.
January, february, march had ateam of five Multiple offices,
(07:52):
multiple offices, literallymembers from all of the United
States, canada, mexico, justlike on rocket ship pace.
We're just like, please, like.
This is only going to getbetter.
I mean, we set our goal.
(08:14):
This is what we were going tobe.
We were on track with that goalfinancially, everything.
And then scenario and situationcame up and I made the strong
decision to separate from mybusiness partner, to separate
from my business partner.
And then, all of a sudden, itwas oh, now we need to take a
(08:38):
look at liquidating all of ourassets to make sure that this
business starts back at zerowith the separation of what was
going on and there's been tensof thousands of dollars I
invested in to the businessitself and I had to make some
really, really tough decisionsfinancially with my business
(08:59):
partner, with my team.
Offices went from three officeto one office, like cut overhead
, like crazy Cause.
I was like I don't know whatthis next season is going to be,
guys, so we have to cuteverything, all the editors and
support that we had andeverything that we paid for
nothing.
Now we're back down to grindingon social media and making our
(09:21):
own edits, you know, and it waschallenging both.
Personally, uh, my businesspartner has been one of my
closest friends over the lastseven, eight years.
Financially, uh, getting out of$23,000 of of debt that was owed
(09:43):
in multiple different ways, um,and then keeping a team
together through the whole thing, even though offices were
getting turned over and they'rehaving to work from home, and
you know a lot of changes, man,a lot, a lot of changes.
Speaker 1 (10:02):
You said a couple of things in there.
Um, I want to highlight onething you said, and something
that you led into that you hadinvested tens of thousands of
dollars in this business yeah,50 K, yeah, 50 K into this
business alone, and now you'regoing through this season of
restructuring.
(10:23):
Yeah, if you could do it allagain, would you still have
invested into that business andgotten to where you are right
now?
Speaker 2 (10:35):
Yes, yes, uh, the the obvious answer is, at least for
me.
The obvious answer for me isyes, because I believe in the
tuition of life.
Answer for me is yes, because Ibelieve in the tuition of life.
I believe so many of us don'trecognize the tuition that we're
paying.
Um, we have no problem going toa public education or colleges
(10:57):
or universities and payinghundreds of thousands of dollars
for tuition right.
But when it comes to life, we'regoing to get all tripped up
when we lose 50k.
Yeah what?
No, that 50k was a lessonlearned.
And if that lesson learned is,hey, tighter contracts on the
(11:17):
business side personallyrecognizing my tendency to want
to rescue and how that is notbeneficial in romantic
relationships, personalrelationships and business
relationships and being able toum, associate between being a
transformational leader and atransactional leader
(11:41):
Transactional leader is going tobe able to go.
I get it, it's's tough andhere's the line, here's the
contract, here's where we moveforward with this and all of
those things I just mentionedwouldn't happen if I didn't
invest.
The 50k came in as the rescuerdid all the things that I did.
I needed that.
(12:03):
I need to invest that tuitionto get the lesson.
Speaker 1 (12:07):
Now I have the lesson .
I'm right there with you, man.
I uh Austin Linney, my businesspartner in the acquisition side
of things, and you know,awesome.
Uh, he shared a Hormozy quotewith me when he was driving us
to the airport last week that,uh, the further you get away
(12:27):
from the change, the less credityou'll give it.
You know, so it was along thoselines and that was the so on
that vein.
You know, investing in the past, uh, I, I can look back like I
opened this talking about, oh, Iinvested 12K and it felt less
than served, and each one ofthose investments was tuition to
(12:52):
get to where I am now.
Speaker 2 (12:54):
That's right.
Yeah, that's right.
Well, and you know the wholepoint, even if we look at it
like a university, the wholepoint is okay.
Even if I invest 250 K aquarter of a million dollars, if
that gives me the leverage thatover the next 10 years, I make
(13:15):
8 million, that's 50K.
What's my return?
My return is boundless at thispoint.
And the thing is is that, asyou said, I've been in the
(13:38):
entrepreneur game for a decadethat you need to be able to put
in the reps and it,unfortunately, being at this um
leadership entrepreneur camp,there was a lot of people in
their twenties who grew up onsocial media.
(13:59):
And you know, I'm talking tothem and they're just like, oh
yeah, I'm going to buy, you know, a hundred acres in Guatemala
and 50 acres here in Mexico.
And I'm talking to them andthey're like, oh yeah, I'm going
to buy, you know, 100 acres inGuatemala and 50 acres here in
Mexico and I'm going to run thisand that that's going to be my,
what I'm going to happen and Iget it.
They've grown up with seeingand there's going to be some
(14:20):
incredible things that thatgeneration does, because they
can see it on social media andare given so much courage that
you can go, do it.
You want to be a millionaire,go be a millionaire.
If you want to own 200 acres,own 200 acres so they have a
good vision.
They can see visions really,really well.
Yet when it comes down to okay,cool, you cool, you absolutely
(14:45):
can.
All right, how many holes areyou willing to dig and fill back
in before you get to the pointof owning that land?
And what I mean by that is likethere's so many times I dug a
hole thinking I'm going tostrike gold and go nothing there
, fill it back in, and there wasnothing but the work that I
(15:08):
took with me.
That's it.
Speaker 1 (15:11):
You know, on the MLB if you have a 300 batting
average, you're.
That's respectable, that's good.
Right, that is good.
That's only.
That's only getting a recordedhit just under one of every
three times.
Speaker 2 (15:26):
Yeah.
Speaker 1 (15:27):
So, as an entrepreneur, it's taking the
swings, getting the reps, andyou guys just got a sports
analogy from one of the leastsports-interested men out there
that was a good one though.
Thank you.
That was a good one, though.
(15:50):
Thank you, yeah, so, andthere's also something to be
said for, like you said, digginga hole, striking out and
knowing that there's other holesto be dug.
I was as you were talking.
I was thinking about a stockportfolio.
You know, everybody knows inthe market.
You just you diversify, you havemultiple different chances yeah
yeah, a little over two yearsago I put $100,000 into a real
estate investment.
And get me right here Two yearsago I did not have the net
(16:14):
worth or the liquid capitalwhere $100,000 into one single
investment was an advisable moveand I just shut my gym down.
I was on this tear of I'm goingto be in control.
I don't want my money in thestock market.
Well, that move turned out tobe not advisable because it's
(16:38):
looking like every last cent ofthat is gone.
The market turned, interestrates went up.
A house that our contractor gotstage four cancer and the
repairs and modifications gotdelayed, a house that would have
appraised at 1.3 in the lowerinterest rates was now
(17:02):
appraising at like 800.
Speaker 2 (17:04):
So yeah, been there, man, been there been in the real
estate investment game uh, fiveyears now and times where I'm
like, oh, that's gonna be a homerun.
And then I'm just like, oh,just please, let me get my money
back.
(17:25):
That's it, that's all I'masking.
It went from oh dear, this isgoing to be a three you know
three net return to like, ohshoot, I might lose all of my
money, whether it's 30k, 50k,whatever those.
Those type of investments arelike this is something.
Speaker 1 (17:47):
I'm glad we're talking about this because it's
something in the social mediaworld uh, a lot of entrepreneurs
or or leaders.
They don't highlight the factthat there's also losses and it
might be like, hey, maybe it'ssmart marketing, because you
don't want people to get scaredcoming in right.
Speaker 2 (18:05):
Yeah, yeah, yeah.
Speaker 1 (18:07):
And you can see it and respect it.
As far as I'm concerned, andknow that it's part of the
journey and know that you mighttake a couple L's.
There was a point where Ithought I was going to be
selling my car to keep my gymafloat.
Oh yeah, and I managed the nextmonth.
(18:27):
You know what we did, bro?
We had a record month.
Good thing we had that recordmonth, because then the state of
illinois shut us down for twomonths for covid.
Oh yes, lee, yeah, so there areups and downs in this game of
entrepreneurship and and I I'mcurious on your thoughts on this
(18:48):
, because there's been timeswhere I look at people who have
steady nine to fives you knowthey're 100, 120, 150, a year,
170 and it's like, wow, you havea guaranteed income, you know
what you're getting paid.
Speaker 2 (19:04):
And then I go, oh, but they know what they're
getting paid I mean, there's somuch safety in that, yeah, and
I'm glad that there's peoplelike that.
As an entrepreneur, yeah,because we're all looking for
safety one way or the other.
Right, that's, that's the maingig.
(19:25):
Safety is what keeps us alive.
And some people find safety inrelationships.
Some people find safety intheir finances being the same
every single month.
Some of us find safety in beingable to knock that deal out of
the park or recreate thebusiness uh or or be in control,
(19:46):
and I know for me it's being incontrol.
Like I can.
Whatever happens here onforward with my business is my
business.
Like I can choose to gas pedal,I can pull back, I can do
whatever I want.
But but in the end, whatever Ido now I get the results of.
(20:07):
And so when it comes to that,I'm glad that there's people who
just want financial, becausethen I can be like great, you're
going to fit in perfect into mybusiness, because I just need
to give you that safety.
Speaker 1 (20:21):
I'm so glad you highlighted that because, as I
was talking, I was like, ah, Idon't want this to come across
as a Instagram reel.
Everybody needs to be anentrepreneur.
There are different gears andthis is part of the slippery
slope with how easy it can seemto start an online business.
(20:42):
Like I'm going to be an onlinecoach.
It's like, well, it's still,it's still a business to run.
And like, hey, I'm, turns out,I'm really good at teaching
people how to run it and it's abusiness to run.
Go do it for three, six months.
Uh, make some money and see ifthat's how we want to make your
(21:03):
money.
Or or if you're comfortable theother way, because, uh, this
hustle I'll say hustle porn.
And even like entrepreneurwe'll say entrepreneur porn.
It's become this norm of, likeyou can go out and make your own
life.
And, hey, what if making yourown life means that you have a
(21:24):
secure job and you can show upfor your family every day,
knowing your bills are paid?
Yeah, yeah, yeah, that's a wintoo.
So I'm glad you highlightedthat and you said safe a few
times in there.
I looked up the etymology ofsafety and security recently.
Tell me, safety is to beprotected from something,
(21:48):
security is without care.
Speaker 2 (21:56):
Free from, yeah, security, yeah, yeah.
Well, that's so interesting,right?
Um, you know, just getting backfrom this, you know
entrepreneur camp, like it was alot about holding, holding
space, a safe container, and Ican see where the safety and
(22:20):
security can be kind ofbrother-sister there.
Yet isn't it interesting on howwe throw around different words
, yeah, and without necessarilyunderstanding exactly what that
(22:41):
is and that we can just, even inour own communities and worlds,
we're like, yeah, I just wantto help create a safe space you
know, and be safe.
Speaker 1 (22:52):
That's intriguing 100% has your recent shift.
You're still on the backside ofit still, and where you are now
, do you see more room forupward potential Coming out of
(23:19):
the backside?
Yeah, that was a quick answer.
Speaker 2 (23:21):
I mean, I was literally just talking to my
team about this uh team meetingand I told him hey guys, I want
you to start thinking asproclivity method, which is our
main like driver, that's the onethat makes all the money.
High ticket, proven system, I'mlike dies today.
(23:42):
What do we do?
Like now, what do we do?
Where do we make?
Where do we make the connection?
Where do we make the, thefinancial return?
Because we have a secondaryprogram called the proclivity
life, which is about the, thecontinuation of a proclivity
like living a life of health andwellness and happiness and joy
(24:03):
and reward, and I'm like wehaven't spent any time on that.
We haven't spent any timeconnecting with people deeper,
like I want to be just comingfrom this event.
There is such a need for humanconnection, wanting to connect,
(24:27):
to be seen, to be safe, to besecure, to be heard, uh, to be
able to know like, oh, there'ssomebody else that has a passion
like me, and being able to holdthat, that space where people
can come in and experience that.
There's nothing better Right?
So I look at it and I go.
Yeah, I was just in Austin withmy buddy, corey Hibben, and he
(24:51):
puts on an amazing networkingevent every single month 75 to a
hundred people, sometimes evenmore, and it's every single
month.
And even when I went down thereand I went through, I met a
bunch of different people Iconnected with.
Where else am I going toconnect with on instagram?
I'm going to be hitting theirinstagram, like 20 other people
are every single day.
Speaker 1 (25:12):
I mean, shoot, I probably have 30 instagram
messages right now, like howmany of them are from
copywriters from the other sideof the world?
Speaker 2 (25:23):
you know, dude, I mean it's, it's, it's bizarre.
It's bizarre and we're gettinginundated with constant messages
and reach outs and but it'slike to sit down and just talk
to people.
You know, um, robert Glover,the author of uh, no more Mr
(25:50):
Nice guy, was at this event.
I didn't know who he was.
He was just on Chris Willick'spodcast, like you know, I guess
he's really well known authorand, um, I ended up sitting down
with that guy, not knowing whohe was, and we talked for three
hours and being able to havethat space, you guys that just
(26:14):
particularly with people thatare in your same realm, that's
why you're listening to thispodcast, cause you're listening,
you're like, oh, I like whatChase says and I resonate with
who Chase is.
That's why you're not listeningto some other podcasts about
how baking is the best, becauseyou resonate with what Chase is
saying.
(26:35):
And so I look at this and I gohow do I create that connection?
How do I create that connection?
How do I make that financialreturn?
And so that's what I'm lookingat now, where it's like, yeah,
we made connection through thisprogram over here, but now how
do I start actually like gettingthese people together?
How do I, how do I hybrid andpull this virtual space with
(26:58):
clients all over the UnitedStates, virtual space with
clients all over the UnitedStates?
How do I pull them in andcreate connection?
And so that's where mycuriosity is right now.
Speaker 1 (27:10):
As far as I'm concerned, that's the future man
.
Any of my clients who havein-person opportunities.
They are excelling.
Because it seems to me that onthe backside of COVID, we went
to this super internet societyBig time and we're finding out
(27:37):
we're finally three years later.
People are coming back fullswing to connecting in person,
to going out to these events andit's so cool to see.
And when you can go out andshow somebody you're a real
person, well then they'll go andthey'll see, they see online
and they're like oh well, I canput this conversation, this
(28:01):
context or this, thispresentation they gave to this
content and I know who's talkinghere.
I like them.
Speaker 2 (28:09):
I like them a lot, yes yeah, well, and, and I mean,
if I would have connected withrobert um via podcast or
something else, it would havebeen all about his book or him
being an author or him being,you know, an international
speaker.
Yet being able to bump into theguy in one of these cabins and
(28:34):
be like, hey man, your shit's onmy bed, oh yeah, I just don't
have space for it.
I'm like, well, where am Isupposed to sleep, bud?
You know, like when you takeaway the characters of who we
are, we're all human.
We're all human.
If there wasn't titles andthere wasn't, you know, doctors
(29:03):
and presidents and actors andactresses, and they were just
all people and we all justlooked at each other as like
people, we would have adrastically different connection
(29:27):
than what we would when we seeit on online or on Instagram or
social media.
Speaker 1 (29:33):
I like to say, you know, the age-old ism is never
meet your idols.
I like to take the number rightoff of that.
Meet your idols.
I mean, if you're going toidolize people, go meet them.
Yeah, you realize they're,they're a regular ass human
being.
They, they slip up, they, theyget embarrassed, they.
They they do silly things too.
(29:55):
And uh, social media has madeit so easy to put people up on
this pedestal.
And then we put them on apedestal and we're like, well,
and I guess before social mediait was TV, it was news media,
but we put these big figures upon pedestals and we're like,
(30:16):
well, I could never do what theydo.
And once you see behind thecurtain, I've interviewed, uh,
people with eight and ninefigure companies and say
something and they're like, Idon't know, I'm gonna have to
sit with that one because itwent over my head a little bit
I'm like, oh okay, so literallyjust one foot in front of the
(30:38):
other at a goal is the recipe.
Speaker 2 (30:45):
That is, that is and it's.
There's no, there's no.
There's no age old saying right, there's no, there's no
shortcut to it, and it the morepatience that you have with
yourself in the process, themore success that you'll have
and the more detached you arefrom, uh, what that success is
(31:05):
going to look like.
I mean, shoot, if I asked chasefive years ago or 10 years ago
like, okay, pay me, pay me yoursuccess.
Guess what?
It's not what you're doingright now.
Speaker 1 (31:19):
No, bro, 10 years ago I was three, four months out of
the Navy.
I had my gym space.
I was working on painting inthere.
I'm just going to run my gym.
Speaker 2 (31:35):
That's it.
So what if we just this lessonfor me in terms of putting so
much time, money so on and soforth, again was so healthy
because I was as challenging asI can be.
When you're talking aboutlosing a relationship, losing
money, losing a businesspartnership, it's just a
reminder.
(31:55):
It's like what I was telling mystaff let it go.
But Proclivity Method has doneso good for everybody and it
changed my life and it changedso many.
Good, let it go, but proclivitymethod has done so good for
everybody and there's, itchanged my life and it changes
so me.
Good, let it go, because Icannot receive something with a
closed fist.
If I'm holding on to something,I cannot receive what's next.
I don't care what's in my hand,I don't care.
(32:16):
Oh, but I got this hundreddollar bill and it's a hundred
dollars in my hand.
Yeah, but if you open up yourhand, you could have 5,000.
Right, and then I grabbed someoh, 5,000.
There's just no way it getsbetter than this.
Open up your hand, now you got5 million.
Like, we get too attached andit's no disassociate detached
(32:37):
from that, attached to what's inhere internally, and every time
you make that hard decisionlike this past month made me a
better business owner.
Yes, because I knew when thisopportunity come, came and it
was an opportunity.
It wasn't a problem here.
It wasn't.
It was wasn't.
Oh, this is disastrous.
I went.
Oh, the most important part ofthis is not the money, it's not
(33:01):
my brand, it's not the thehundred, some odd episodes I've
done with my business partner,the 50 plus videos I curated and
created.
No, it was none of that.
What it was was to go backinternal.
And how am I going to respondwhen my business partner starts
(33:24):
pushing back on finances and notwanting to pay out?
How am I going to respond?
What is going to be my response?
Because what I got to leave withis going yeah, I got my best
reps of being able to hold myground, to be able to show love
(33:46):
and acceptance, to be able torelease, to be able to look
forward what's next, to be ableto feel anxiety and nervousness,
but you'd be able to sit withthat to do all of those things
that I wouldn't have had if allof this didn't come up, because
all of that can leave.
Proclivity tomorrow could bedead, but I will always have.
(34:06):
How I responded to thisscenario, that proclivity gave
me the platform to be able torespond to.
So when I have that piece I cango cool, I have those within me
.
I can move on to what's next.
Proclivity does not define me.
It does not.
It's not painted on me.
I define me.
Proclivity gave me a platformto be able to get those reps to
(34:30):
pay some tuition.
What's next?
Let me open up my hand and seewhat's next.
Speaker 1 (34:37):
What's next?
Speaker 2 (34:48):
That's where this is one of the reasons why I just
got up.
I had a I do announcing forcrossfit competitions and I had
one in carson city, uh, nevada,and I got done with it and
packed up all my speakers, allmy stuff, stuff.
Uh, was driving back home and Iwas like it was a five hour
drive to the Redwoods, to thiscamp that I knew pretty much
(35:11):
nothing about and I just wentyeah, I'm going, I'm going.
And the reason I made thatdecision is that I needed some
space away, some integration ofwhat's going to be, and I was
about to be surrounded by otherpeople who are entrepreneurs and
influencers and so on and soforth.
(35:31):
I wouldn't have gotten myselfthe opportunity to be able to
start really thinking aboutwhat's next.
And after going there andconnecting with people I
connected with, that's exactlywhat I needed, because I was
(35:52):
just connecting with all theseincredible people, right?
No, like you know, let me getyour info and let's connect.
And and I was like that's whatwe need and that's why I was
explaining to you.
I'm like, no, I can completelylet go of, like teaching anybody
anything.
Yeah, I just want to be able togive you a space and come here,
(36:12):
connect with this person righthere.
You too, cool, and you'llremember, proclivity was the
bond that brought you twotogether.
Cool, let's do this again.
Let's do this again.
Let me start creating a spiderweb so that I start becoming the
authority in my community, sothat, even if I'm not taking in
(36:32):
money via proclivity method andI have other sources and other
means to be able to havegenerate revenue if I'm not
doing anything meaning I'm nottaking anybody on, onboarding
anybody onto my coaching program.
I'm creating a network, spidernetwork, where, if I continue to
focus on that and I donetworking events every single
(36:53):
month and I do small mastermindswith people who want to go even
deeper that I start creating, Istart becoming the authority of
being the point guard or theconnector.
So then everybody, that spiderweb eventually comes right back
to the center.
And who's sitting in the center, that's me, that's spider web
eventually comes right back tothe center, and who's sitting in
the center?
(37:13):
That's me.
Speaker 1 (37:15):
That's proclivity and that's powerful go ahead.
Speaker 2 (37:20):
That's, that's my, that's my overall theme, right?
Is?
I need to connect here.
I need to out of the coachingspace for a little bit.
In terms of coaching, I'mreally good at it.
Uh, even people who are, whoheard me um, dr Glover heard me
(37:41):
coaching.
He's like you're a really goodcoach.
Like I was listening to you,you're good and, without a doubt
, yeah, I know I'm good.
I have more more reps incoaching than majority of people
I know and I've gotten thosereps in and I'm glad I did.
For the last two, three years Itracked all my hours, how many
(38:04):
different small group calls,one-on-one calls and everything
else and it's bananas how manyhours I have under my belt over
the last two years and I didcoaching before that, yeah, but
now it's being able to go.
Okay, I gotta let go of thatand that's a big identity piece,
right, and our, our mutual, uh,friend or associate, um alissa
(38:29):
scott, is going through thatsame scenario, from where I say
she's going to be on my podcastnext week of this change of
being, like letting that go,yeah yeah, that's uh, I hear
that, and while coaching andleadership is something that
will be my blood for a while, Ican feel that on the horizon
(38:53):
with uh, I mean when business, Imean we just closed on this
thing, we just got it.
Speaker 1 (39:00):
It's been in profitable months in the last
quarter, right, uh, and there'sgoing to be time and energy
there.
Yeah, it's iterations, and thisis something really I'm glad
you said this, as we're runningup against the clock in the next
five minutes.
People think about iterationsand they iterate the same
(39:22):
identity.
It's like sooner or lateryou're going to hit the ceiling
of that role, that identity,that character, and you get to
create something completely new.
Yeah, yes.
I had a quote on my MySpace backin the day.
Oh man, it's from One Headlight.
(39:45):
The song and the quote was Iwas using negations back in the
day.
I ain't changed, but I know Iain't the same.
Speaker 2 (39:58):
That's a good one too .
That's such a good one.
The uh, yeah, um, putting on,putting on a different hat
doesn't change the the person,right?
You just put on a different hat.
Doesn't change the person,right?
You just put on a different hat, you got to change the
direction you create new skills,new beliefs, new stories.
Speaker 1 (40:19):
You'd still have that essence.
Like you, get me around a carto work on and a couple of
dumbbells and good luck findingme anywhere else, that's right
and iterations and iterations.
You said something about $100,$1,000, $5,000.
(40:39):
It's like what is less and whatis more, what is rich and what
is poor, what is young, what isold, what is hot, what is cold.
Speaker 2 (40:52):
It all depends on what you hold.
My man.
Okay, muhammad Ali comingthrough man, I love it, dude.
Speaker 1 (41:02):
I love you, brother, appreciate you being here 100%
man, 100% Anytime.
We have talks like this, and Iwanted to extrapolate on the
networking thing because even ifyou're people listen this,
you're like I'm not gonna.
I'm not the son of a spider webif you keep meeting new people
and putting yourself in newrooms.
I used to listen to a podcast.
(41:24):
Anyone in the crossfit spacefor over five or six years knows
of barbell shrugged.
I listened to it religiously.
In like 15, 16 january 2017, Iheard somebody on there called
mark england.
He had this core languageupgrade and, uh, I went through
core language upgrade back toback.
It's like man oh yeah, this iscool.
(41:44):
This guy's cool.
He's got his stuff together.
Meanwhile I was looking up tomike bledsoe.
Um, mark eng England has sincekicked me in the head because
we're buddies and he's a betterkickboxer than I.
Am Truth, I was down in ElSalvador hanging out in the surf
with Mark.
I'm on the leadership team fora veterans program with Mike
(42:09):
Bledsoe now.
Speaker 2 (42:13):
Keep going.
That's it, yeah, that's it.
And and then the networkingpiece, guys, yeah, if you look
at everybody as one human to uma prospect, a prospect for what?
This is why I went, guys.
I went to this event notknowing how much it was, this
(42:36):
and that when I got there,there's like, um, yeah, it's 655
a night.
I was like here's my card, Imight stay again tomorrow night.
And then I was like I'm stayingagain tomorrow night, charge my
card another 655 and people arelike what, that's so much money,
this and that I'm like no, thatthat just the people I got to
(42:58):
sit down with and be able toconnect with.
Are you kidding me?
Yeah, all day, every day.
Speaker 1 (43:03):
That's a return on investment tenfold or 10x some
of those people charge fivehundred thousand $5,000 for an
hour.
So yeah, cool brother, I gotanother meeting in 30 seconds.
Is there anything you want toleave the people?
Speaker 2 (43:19):
with Keep going, guys .
Wherever you're at, whateveryou're going through, you're
more resilient than you aregiving yourself credit for.
Be okay with whatever you'recurrently feeling and going
through and also be okay withhaving trust that whatever you
let go of, you yourself are theone that gets to grasp onto
(43:44):
what's next.
Whatever comes, you are alwaysin control of being able to
grasp onto what's next.
So let that go.
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