Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
I talk to coaches almost weekly that come in and
they're like listen, man, Idon't really care about those 10
K or 15 K months, like I wantto focus more on making impact.
Yeah, I know me too.
Here's the thing, though thetools that get us to 10,000,
15,000, $50,000 a month are thesame tools that allow us to
(00:22):
scale our impact, and nine timesout of 10 coaches that come to
me and say, hey, I just careabout impact, I don't care about
money, they've got somethinggoing on around their beliefs,
around money, and why.
Either their coaching isn'tworth it or they did.
They had a poor relationshipwith money in the past.
(00:43):
Guys, money is this imaginaryresource that we have decided is
the thing that runs our lives.
Unfortunately, unless you aregoing to go up on a mountaintop
and be completelyself-sustaining, it serves you
well to have a consistent andreliable stream of income.
Now, lucky for you, you choseto be an entrepreneur, so you
(01:04):
get to choose just howconsistent and reliable that
stream of income.
Now, lucky for you, you choseto be an entrepreneur, so you
get to choose just howconsistent and reliable that
stream of income is.
What does that mean when itcomes to impact versus money.
It is not an impact versusmoney conversation here.
If that's in your head, I'dinvite you to think why.
What perception are you takingof the coaching industry as a
whole?
That is likely being reflectedback into the worth that you are
(01:26):
seeing in your own coaching,right?
If you look at people that aremaking $50,000, $100,000 a month
, you're like, well, it's notabout the money, it's about
impact.
Why are you using that as anexcuse to not actually make a
living providing thetransformations that you provide
?
The transformations that youprovide and I've been there,
(01:48):
guys because we get there inthis state where we can devalue
what we have.
We've been doing it for so long.
It's become just part of us.
It's like, well, I mean I oughtto just give this to people,
right, like they'll just paywhat they can.
I want to make sure that theycan get this.
I mean that's cool.
And if you are a coach that isproviding true change in
(02:13):
people's lives, if you aregetting them healthy, if you're
helping them get unstuck, ifyou're helping them beat burnout
, if you're helping teams andorganizations, you are providing
something far more valuablethan a flashy car or a new watch
, and I promise you that thesesame people are probably
spending the same amount onDoorDash that they would on your
(02:35):
coaching.
So you can do one of two things.
You can let them continue tospend on DoorDash and just like
take your coaching, howeverserious they'll take it, or you
can actually meet people wherethey are, because this is part
of the other issue.
Coaching starts at the sale andif you're not actually willing
(02:55):
to help someone, getuncomfortable and realize where
they are is not quite where theysay they want to go and ask
them, hey, do you actually wantto go there?
Quite where they say they wantto go and ask them hey, do you
actually want to go there?
Well then, do you want to coachor do you just want to like be
a friend to people and like hangout?
Because the coaching starts atthe sale and better sales skills
(03:18):
equals better coaching equalsbetter sales skills.
It is a cycle that will feedeach other.
So if you are saying, well,it's not about the money, well,
is it a self-worth thing, is ityour perceived worth of your
coaching or is it a sales skillthing?
Is it that you have this storyaround sales that says, well, I
(03:40):
need to trick people into payingme, I need to press all these
psychological levers andmanipulate them.
No, guys, I turned down an$8,000 client this week because
he said all the wrong thingsleading up to saying he wanted
to invest.
I was like, all right, dude,hey, we're good.
(04:01):
Like, I don't think this is theright fit right now.
That's ethical sales, right.
And when you ask the rightquestions, one, the right people
will ask to sign up.
And if the wrong people ask tosign up, you will have the
resources and the ability to sayno, I don't think this is the
(04:22):
right fit, I don't think this isright for you, I don't think
this is right for me, and youdon't need to go as far as to
say it.
But if people aren't the rightfit, don't enroll them, don't
take their money, because itwill steal energy from your
other clients, I promise you.
So what does this all mean inrelation to impact versus money?
(04:42):
It's impact and money, thesales skills, the marketing
skills that people shirk awayfrom saying oh, I don't need to
make money.
It's all about impact.
If you cared about impact,you'd be making money Plain and
simple, because money, cash, isthe lifeblood of any business
(05:03):
and, like I said earlier, unlessyou're going to go live on a
mountaintop and be completelyself-sustaining.
You need some form of currencyto live in this world.
So, unless you are amulti-millionaire, eight-figure
net worth even, and you can justdo whatever you want, you might
want to consider making anincome you want.
You might want to considermaking an income.
When people pay, they payattention.
There's that when people buy,they buy in.
(05:26):
So when you lean into the factthat sales is service, that
holding people accountable andbelieving in their mission as
much as they wish they believedin it is actually the first step
in a coaching journey, wellthen you'll start making more
impact and your coaching will bethat much more valuable because
(05:49):
you'll actually be helpingpeople make a shift, not just
the people that like wanna hangout with you and do it just
because you wanna make impact.
You'll be helping the peoplewho have been resisting the
change and then, when they puttheir hard earned money down,
(06:10):
guess what?
They're more likely to followthrough.
And this brings up another spotthat I see with coaches.
I get messages of hey, is itnormal to get anxiety after
someone pays me?
And this is another point ofresistance I see with coaches
who say it's not about the money, because, guess what, when
someone pays me and this isanother point of resistance I
see with coaches who say it'snot about the money, because
guess what, when someone paysyou now, it's like we can get
the story going of oh man, nowmy feet are to the fire, now I
(06:32):
have to perform.
No, now you get a client that'sbought in and now you get to
run a business the way abusiness is supposed to be run.
That's what that is.
Listen, unless you are a single20-something-year-old living in
Tulum, it would make sense andeven if you are guys, if there's
(06:53):
any of you listening it wouldmake sense to run your business
like a business right, becausethen you can actually help more
people.
Sales is service.
Sales creates impact.
Money creates impact.
Making more money in yourbusiness frees up your energy to
(07:14):
then be able to show up forpeople in a whole different way,
different way.
Thank you for listening.
I appreciate you guys.
You, you all, show up in good,good numbers for these short
rants and we're going to keepthem coming.
I talk to coaches almost weekly that come in and
they're like listen, man, Idon't really care about those 10
K or 15 K months, like I wantto focus more on making impact.
Yeah, I know me too.
Here's the thing, though thetools that get us to 10,000,
15,000, $50,000 a month are thesame tools that allow us to
(00:22):
scale our impact, and nine timesout of 10 coaches that come to
me and say, hey, I just careabout impact, I don't care about
money, they've got somethinggoing on around their beliefs,
around money, and why.
Either their coaching isn'tworth it or they did.
They had a poor relationshipwith money in the past.
(00:43):
Guys, money is this imaginaryresource that we have decided is
the thing that runs our lives.
Unfortunately, unless you aregoing to go up on a mountaintop
and be completelyself-sustaining, it serves you
well to have a consistent andreliable stream of income.
Now, lucky for you, you choseto be an entrepreneur, so you
(01:04):
get to choose just howconsistent and reliable that
stream of income.
Now, lucky for you, you choseto be an entrepreneur, so you
get to choose just howconsistent and reliable that
stream of income is.
What does that mean when itcomes to impact versus money.
It is not an impact versusmoney conversation here.
If that's in your head, I'dinvite you to think why.
What perception are you takingof the coaching industry as a
whole?
That is likely being reflectedback into the worth that you are
(01:26):
seeing in your own coaching,right?
If you look at people that aremaking $50,000, $100,000 a month
, you're like, well, it's notabout the money, it's about
impact.
Why are you using that as anexcuse to not actually make a
living providing thetransformations that you provide
?
The transformations that youprovide and I've been there,
(01:48):
guys because we get there inthis state where we can devalue
what we have.
We've been doing it for so long.
It's become just part of us.
It's like, well, I mean I oughtto just give this to people,
right, like they'll just paywhat they can.
I want to make sure that theycan get this.
I mean that's cool.
And if you are a coach that isproviding true change in
(02:13):
people's lives, if you aregetting them healthy, if you're
helping them get unstuck, ifyou're helping them beat burnout
, if you're helping teams andorganizations, you are providing
something far more valuablethan a flashy car or a new watch
, and I promise you that thesesame people are probably
spending the same amount onDoorDash that they would on your
(02:35):
coaching.
So you can do one of two things.
You can let them continue tospend on DoorDash and just like
take your coaching, howeverserious they'll take it, or you
can actually meet people wherethey are, because this is part
of the other issue.
Coaching starts at the sale andif you're not actually willing
(02:55):
to help someone, getuncomfortable and realize where
they are is not quite where theysay they want to go and ask
them, hey, do you actually wantto go there?
Quite where they say they wantto go and ask them hey, do you
actually want to go there?
Well then, do you want to coachor do you just want to like be
a friend to people and like hangout?
Because the coaching starts atthe sale and better sales skills
(03:18):
equals better coaching equalsbetter sales skills.
It is a cycle that will feedeach other.
So if you are saying, well,it's not about the money, well,
is it a self-worth thing, is ityour perceived worth of your
coaching or is it a sales skillthing?
Is it that you have this storyaround sales that says, well, I
(03:40):
need to trick people into payingme, I need to press all these
psychological levers andmanipulate them.
No, guys, I turned down an$8,000 client this week because
he said all the wrong thingsleading up to saying he wanted
to invest.
I was like, all right, dude,hey, we're good.
(04:01):
Like, I don't think this is theright fit right now.
That's ethical sales, right.
And when you ask the rightquestions, one, the right people
will ask to sign up.
And if the wrong people ask tosign up, you will have the
resources and the ability to sayno, I don't think this is the
(04:22):
right fit, I don't think this isright for you, I don't think
this is right for me, and youdon't need to go as far as to
say it.
But if people aren't the rightfit, don't enroll them, don't
take their money, because itwill steal energy from your
other clients, I promise you.
So what does this all mean inrelation to impact versus money?
(04:42):
It's impact and money, thesales skills, the marketing
skills that people shirk awayfrom saying oh, I don't need to
make money.
It's all about impact.
If you cared about impact,you'd be making money Plain and
simple, because money, cash, isthe lifeblood of any business
(05:03):
and, like I said earlier, unlessyou're going to go live on a
mountaintop and be completelyself-sustaining.
You need some form of currencyto live in this world.
So, unless you are amulti-millionaire, eight-figure
net worth even, and you can justdo whatever you want, you might
want to consider making anincome you want.
You might want to considermaking an income.
When people pay, they payattention.
There's that when people buy,they buy in.
(05:26):
So when you lean into the factthat sales is service, that
holding people accountable andbelieving in their mission as
much as they wish they believedin it is actually the first step
in a coaching journey, wellthen you'll start making more
impact and your coaching will bethat much more valuable because
(05:49):
you'll actually be helpingpeople make a shift, not just
the people that like wanna hangout with you and do it just
because you wanna make impact.
You'll be helping the peoplewho have been resisting the
change and then, when they puttheir hard earned money down,
(06:10):
guess what?
They're more likely to followthrough.
And this brings up another spotthat I see with coaches.
I get messages of hey, is itnormal to get anxiety after
someone pays me?
And this is another point ofresistance I see with coaches
who say it's not about the money, because, guess what, when
someone pays me and this isanother point of resistance I
see with coaches who say it'snot about the money, because
guess what, when someone paysyou now, it's like we can get
the story going of oh man, nowmy feet are to the fire, now I
(06:32):
have to perform.
No, now you get a client that'sbought in and now you get to
run a business the way abusiness is supposed to be run.
That's what that is.
Listen, unless you are a single20-something-year-old living in
Tulum, it would make sense andeven if you are guys, if there's
(06:53):
any of you listening it wouldmake sense to run your business
like a business right, becausethen you can actually help more
people.
Sales is service.
Sales creates impact.
Money creates impact.
Making more money in yourbusiness frees up your energy to
(07:14):
then be able to show up forpeople in a whole different way,
different way.
Thank you for listening.
I appreciate you guys.
You, you all, show up in good,good numbers for these short
rants and we're going to keepthem coming.
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