Your Soul's Fire: How to Deliver Transformation Without Watering Down Your Message

What fire stirs deep in your soul? What change are you truly meant to deliver to the world? These questions form the foundation of authentic coaching, but there's a crucial disconnect that many passionate coaches face when trying to build their practice.

The truth is stark yet liberating: while you might be passionate about "raising collective consciousness" or helping people "realize their true selves," most of your potential clients aren't using this language. They're struggling with procrastination, feeling overwhelmed, or searching for meaning beyond their next achievement. They sense something's missing but don't yet have the vocabulary of transformation.

This disconnect creates a false choice for many coaches who believe they must either water down their message or fail to attract clients. The reality? Effective coaching requires refining your message—not diluting it—to meet clients precisely where they are. This isn't compromise; it's the mark of mastery.

When you can translate profound understanding into language that resonates with those several steps behind you on the path, you demonstrate your value as a guide. Some discover through this process that personal development is primarily for their own growth (which is perfectly valid). Others recognize they are, as Stuart Wild puts it, "God's gladiators"—guides meant to help others navigate their journey.

The vehicle through which you deliver your change—whether through fitness, nutrition, relationships, or business consulting—will reveal itself as you stay committed to your core mission. The key is honoring where clients are now while seeing their full potential. When you speak directly to what people are actually feeling, you're demonstrating your ability to see them completely.

Ready to honor your calling while effectively reaching those who need your guidance? Start by writing down the change you want to create in the world. Words have power. And remember: true marketing isn't manipulation—it's recognition of another's experience as the first step toward transformation.

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Episode Transcript

Speaker 1 (00:01):
what change would you deliver to the world if you
could deliver anything?
And I'm not talking about like.
What change do you think youneed to deliver?
How do you think you need tocommunicate this thing?
No, like what, when you digdown deep in your soul, what's
that fire that's stirring, whatis that thing that says, hey,

(00:24):
this is, this is the effect thatwe're here to create, this is
the ripple that we are here toleave in the world.
If we're talking about a term asoverused as, uh, raising the
consciousness of the collective,what lever do you pull on to

(00:44):
help that happen?
Now, here's where most coachescan get really, really
passionate about that and thenmiss the mark on acquiring
clients.
And this goes both ways here,guys, because we can get so bad
about like well, I'm here tohelp people realize their true

(01:08):
selves.
Okay, cool, how?
Because until people haveascended a little bit, until
people have done some work,until they've taken that gateway
drug to personal development,they don't know that they want
to ascend to their true self.
They know that they want tobeat procrastination.
They know that they don't wantto feel overwhelmed anymore.

(01:29):
They know that they just want alittle bit of time for
themselves.
They know that they're sick ofgetting to the next thing and if
not feeling like enough andsomething inside is telling them
that it's not the stuff outsidethat's going to solve it
anymore and they need to fix it.
So a lot of coaches think thatselling massive transformational

(01:52):
change means watering down yourmessage.
And it's just the opposite.
It's refining your message.
It is truly meeting your clientwhere they are, and actually
it's the mark of a better coach,if you ask me, because if
you're only talking to peoplewho are one rung behind you,
you're talking to your peers.
If you're talking about all thesoft, esoteric stuff, if you're

(02:15):
talking about the things thatyour clients aren't talking
about, then it's time to askyourself whether you want to
build a coaching business thattruly gets people out of their
stuck and out of their own way,or if you're just into personal
development for you, becausethat's valid, right.
And I have people who I'vetalked to on sales calls and

(02:37):
that's the conclusion we come toand they are so relieved like,
oh man, you're right.
And they are so relieved like,oh man, you're right, this is
just for me and it can help melive my life better and that's
cool.
And there are other people Italk to who are 100%, in the
words of one of my favoriteauthors, stuart Wild God's

(03:00):
gladiators and are here and aremeant to be the guide that
people are seeking, and in the21st century, you can make a
living, a phenomenal living,being that guide, and that
living that you make is afraction of the value.
I want to really highlight this.

(03:21):
So many people think that, uh,oh well, it ought to just be
given away.
Yeah, cool, like, okay, ifyou're good, like if you went
and you made millions andmillions and millions of dollars
and your time isn't worthanything.
And this is what you need to dofor some super altruistic
vision, have fun.

(03:42):
And there are people who arespending thousands of dollars on
distractions per month, muchless per year.
So, like is it?
Is it worth it, maybe kind ofsort of, for them to invest in
themselves.
I mean, besides the tribes of,when people buy, they buy in,

(04:04):
when they pay, they payattention.
Money is just the thing that wehave ascribed value to to say,
yes, I want this.
And, in a system where we havegrown up with that money
controlling whether or not weget what we want, someone
investing a fair amount of cashfair being relative to them,

(04:28):
relative to you, a fair amountof cash as the first step to get
into their goals is actuallythe first step to get into their
goals.
It's them saying, yes, I wantto do this.
So this is where you know weopened this with.
If you could do anything, whatwould it be?
And I did that on purpose,because it gets you guys going,

(04:50):
oh man, like I would do boom,boom, boom, boom, boom.
Okay, on the first note on that, do that Like.
Whatever you do, that can bethe change that you affect, but
the vehicle through which youaffect it might be yet to reveal
itself.
It might still be being refined.

(05:11):
It might not be workouts, itmight be nutrition, it might be
relationship coaching, it mightbe just high performance
coaching for entrepreneurs.
That vehicle will reveal itself, I promise, as long as you stay
.
The path of.
This is the change that I wantto affect in the world, and I

(05:31):
mean write that stuff down.
If you guys have been aroundlong enough, go back, listen to
the other podcasts.
You know words are magic.
So if we look at the change wewant to affect, well, if we're
meant to do that, then it is aresponsibility of ours to

(05:51):
communicate to our clients in away that they understand.
Communicate to our audience ina way that honors the pain that
they see right now, because,while we know that they may be
able to move through that, thatthey don't believe that yet and
they need to feel seen andunderstood and you, as a guide

(06:13):
and a mentor, must see andunderstand them in order to
truly help them.
So I hit record real quickbefore our group call this week.
This is a short one.
I wanted to get this out foryou guys.
Here's the thing Deliver thechange that you want to people

(06:37):
that you truly enjoy workingwith, and I promise you the
vehicle through which thatchange is best delivered will
reveal itself.
And a really effective coachknows that marketing to the
stuff that people are actuallyfeeling.
It's not cheesy, it's notmanipulative, it's top tier
coaching, because you'reactually actually seeing them at

(06:59):
their whole journey.
I love you guys.
Thank you for being here.