213. A Strategic Approach to Mini Courses

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Before I introduce today’s episode, I’ve got an invitation for you.  I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

 

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like. Grab your free spot at dallastravers.com/roadmap.

 

Timestamps & Key Topics
[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system
[05:23] Liz shares her goals
[06:49] Paid programs vs Free lead magnets
[10:47] Identifying Liz's core programs and defining the outcomes
[14:00] Difference between belief-oriented approach and action-oriented approach
[14:40] Defining an action-oriented approach for Liz and her clients
[16:00] Brainstorming potential mini-course topics
[21:15] A key strategy for client success
[22:05] A marketing strategy to promote the mini-courses
[23:55] Strategies to ensure a seamless transition from mini-courses to higher-tier programs
[32:50] Refining checkout process, emails and nurture strategies
[38:10] Benefits of segmenting your audience
[45:55] Action steps and a timeline for Liz
 

CONNECT WITH LIZ:
INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

 

Want to see the courses Liz created?

Makeup Shake Up

Buy a Better Bra