CIP - S2 - 013 - The Power of Storytelling in Coaching, Community, and Conversion with Cody Jefferson

There are a lot of people in the coaching space who want to start building a mastermind. The first question they've got to ask is, "How do you start from scratch?" Cody Jefferson, a guy who has built some of the most successful masterminds in the country, answers this question. In this episode, he talks about the things that work and don't work in a mastermind, marketing yourself and attracting audiences organically, and how to tell stories that sell. Listen and enjoy the show!

You'll Learn How To:

• Build a mastermind from scratch
• Market yourself like a rockstar in a podcast
• Tell stories that sell
• Organically get audiences without spending a dime

What You'll Learn in This Episode

• (02:39) Join a mastermind and see how it runs
• (04:53) First rule in creating a mastermind: Get an audience
• (07:59) A way to build an audience 
• (09:44) The importance of having a podcast
• (12:55) Everybody has a story and a belief system
• (15:37) Specific methodology in starting a mastermind
• (17:58) Start organizing your content
• (23:40) Building your community through Facebook
• (28:36) What is the unique selling proposition?
• (30:48) Different interviews, same point, but different stories
• (34:26) Recalibrating belief system
• (43:33) Who you are has always been enough

Who This Episode is For:

• People in the coaching space who want to start building a mastermind from scratch
• Coaches and leaders who want to create high-impact and high-income masterminds
• Course creators who want to master storytelling

Why You Should Listen:

Suppose you want to build a mastermind and organically attract an audience. In that case, you must know the importance and power of storytelling through podcasts, social media content, and other platforms. This episode will give you practical tips on how to start from scratch and create a mastermind by building an audience, creating content, and telling your story.

Follow Cody here:

• Cody Website: https://codyjefferson.com/ 
• Four Rooms Mastermind: https://fourroomsmastermind.com/ 

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.