In this episode, Tom sits down with Rotty Garcilazo, one of the top rehabbing coaches in the country, for a raw and inspiring look at how to reset, rebuild, and rise even stronger.
From burning out after 37 boot camps to launching an AI-powered academy, Rotty shares exactly how he builds his coaching business for the future—smarter, leaner, and more scalable.
Whether you are in real estate, construction, or any kind of coaching, this episode is filled with street-level insights and practical systems to grow without grinding yourself into the ground. Listen and enjoy the show!
You'll Learn How To:
- Start a coaching business from scratch (even with no audience)
- Use social media and storytelling to attract your first clients
- Build a “done-with-you” consulting offer that sells
- Add AI to your coaching program without being technical
- Rebuild your business for scale, sanity, and sustainability
What You'll Learn in This Episode:
- (05:30) How Rotty started coaching using just Facebook videos
- (09:31) The $5K–$10K offer that launched his first coaching program
- (11:32) What is a rehabber?
- (13:04) Branding "Flip That Sh*t" and learning to package offers
- (14:33) Running his first $997 boot camp and what worked
- (17:34) From technician to teacher: How to transition from doing to coaching
- (22:09) Burnout, course correction, and a second launch
- (23:12) Business is not a hobby; Flipping is not a hobby
- (24:54) Building and integrating Rotty AI into his coaching model
- (27:19) The new Rotty Rehab Academy: $2.97/month with 24/7 AI access
- (30:07) Turning boot camps into massive mastermind
Who This Episode is For:
- Coaches looking to pivot or rebuild their business
- Construction experts, GCs, or rehabbers wanting to scale their skills
- Entrepreneurs who have been burned out and want a smarter model
- Anyone interested in combining AI and coaching
- Builders who want to turn what they do into something they teach
Why You Should Listen:
This isn’t theory—it’s real business building from the trenches. If you have ever felt burned out, stuck, or unsure how to scale what you know, Rotty shows you how to rebuild stronger, smarter, and more aligned with who you are. With a bold mix of grit, tech, and strategy, this episode lays down a clear path for the modern coach.
Follow Rotty here:
If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.
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