CIP - S2 - 031 - Why YouTube Will Outperform Every Platform in 2025 — And How to Win Now with Aleric Heck

Still, sleeping on YouTube? This episode is your final wake-up call.

Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.

If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.

You'll Learn How To:

• Build a YouTube channel and start a coaching business
• Come up with catchy names for your YouTube channel
• Write YouTube video scripts trained in your voice using AI 
• Optimize titles, thumbnails, and descriptions for discovery
• Maximize the use of AI in filming and editing your video
• Combine organic and paid YouTube to create a revenue flywheel

What You'll Learn in This Episode:

• (04:20) Start of Aleric's career, and what does he do
• (05:01) How Aleric grew his first channel to 500K subs as a teenager
• (06:08) Building a business helping coaches run YouTube ads
• (08:54) How to set up your YouTube channel the right way
• (11:01) Personal brand vs. business brand: what to name your channel
• (12:32) Creating videos that your ideal client is already searching for
• (18:02) Frameworks: Hooks, open loops, and calls to action
• (22:14) How to use your iPhone or webcam to film high-quality content
• (23:43) Editing tips for beginners
• (25:07) What to write in your title, thumbnail, and description
• (26:12) How to do subtle CTAs without sounding pushy
• (31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA
• (34:53) Real reasons coaches fail
• (41:58) Using in-feed ads to grow your channel fast

Who This Episode is For:

• Coaches, consultants, and course creators who want more high-ticket clients
• Podcasters and content creators who want a long-term strategy
• Anyone new to YouTube who wants to launch the right way

Why You Should Listen:

If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.

Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift 

Join the best mastermind for coaches at https://coachinginc.com/ 

Aleric’s tool suggestions for setting up your first YouTube account:

• Keyword Search
• YouTube Content Ideas 

Connect with Aleric Heck:

• Website: https://aleric.com/ 
• Instagram: https://www.instagram.com/alericheck 
• YouTube: https://www.youtube.com/@AlericHeckYT 

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.