CIP - S2 - 035 - How Top Coaches Get a Flood of Referrals Without Asking with Tom Krol

Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.

From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.

You'll Learn How To:

• Create a referral SOP that builds community and momentum
• Celebrate, reward, and spotlight the behaviors you want more of
• Reframe the referral ask so it empowers clients instead of pressuring them
• Understand the real reason most referral channels dry up
• Make your business sellable by building systems and relationships, not just products

What You'll Learn in This Episode:

• (00:00) Start here: write a referral SOP 
• (03:16) Most successful coaching clients and best salespeople do not work in the office
• (04:40) Where to find high ticket closers?
• (06:05) Why you are one relationship away from your next income breakthrough?
• (07:11) Processes and people, not products and programs
• (08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of
• (08:51) A checklist for celebrating every referral inside your community
• (10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”
• (12:09) The exact referral language that gets people excited and not awkward
• (12:49) Rule #6: When everyone is part-time, the project will fail
• (14:24) A business reduces your suffering by reducing the suffering of other people
• (16:02) The best business is a sellable business
• (16:57) Preview of the October Nashville event and who are coming

Who This Episode is For:

• Coaches who rely too heavily on cold traffic or inconsistent lead gen
• Community builders who want referrals to flow naturally
• Entrepreneurs who are ready to scale their business beyond their efforts
• Anyone building a coaching business that can eventually run and sell without them

Why You Should Listen:

This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com 
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.