CIP - S2 - 037 - The Secret to Building Challenge Funnels That Print Money with Sam Hodgett

What if you could generate sales for a $5,000 program without getting on a single sales call?

In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you build belief, drive conversions, and scale fast.

You'll Learn How To:

• Design a 5-day challenge funnel that turns leads into buyers
• Sell high-ticket coaching without doing 1:1 sales calls
• Use VIP upgrades, breakout sessions, and bonus days for higher conversions
• Structure your content to build belief, not just teach
• Launch with confidence even if it’s your very first challenge

What You'll Learn in This Episode:

• (03:01) Evergreen challenge funnel walkthrough: 3,600 leads, 83 sales, 2.3% conversion
• (05:35) Sam’s belief-first framework for all conversion campaigns
• (07:14) The goal of the campaign is to get them to take the next step
• (08:32) The mechanisms and framework of a funnel that turns leads into buyers
• (10:44) Influences from Bill Allen, Russell Brunson, Pedro Adao, and more
• (15:30) The 5 Leads in 5 Days challenge that worked like magic
• (16:04) Day 1 = Mindset 
• (16:07) Days 2–4 = 3 Secrets
• (16:09) Day 5 = Transformation
• (19:25) Using breakout sessions to present your pitch in a no-pressure way
• (21:24) Recap and bonus sessions: when and how to pitch again
• (22:55) VIP upgrades: $7 access that converts 27% of buyers
• (26:24) Traffic temperature makes a huge difference in a funnel
• (30:35) What kind of offer fits best with this model? (Hint: not recurring)

Who This Episode is For:

• Coaches and experts selling high-ticket programs
• Launchers looking for a scalable, no-sales-call sales strategy
• Funnel builders ready to add a powerful conversion campaign to their stack
• Course creators with a validated offer who want better conversion rates

Why You Should Listen:

This episode is not about a theory; it is exactly how Sam and his clients have generated millions using structured 5-day challenges that sell hard without being pushy. If you wonder how to combine automation with human connection, this is the blueprint.

Follow Sam Hodgett here:

• Sam Hodgett LinkedIn: https://www.linkedin.com/in/samuelhodgett/ 
• Sam Hodgett Email: [e-mail] 

Want to build your own challenge funnel that prints money?

Join Coaching Inc.’s mastermind at https://coachinginc.com/ and learn directly from the people doing it at scale.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.